LEGO merchandise survey

A giant classic LEGO flower centrepiece would certainly be a conversation starter.

I would buy middle and middle-right t-shirts in a heartbeat

I would like to see them make some things that are reasonably high end. Stuff an actual adult collector would be interested in.
Remember those collector "coins" with the various classic logos they did a couple of years ago? I would like something like that made of actual gold or silver. There are various bullion and collector coins with popular culture icons on them- Star Wars, Harry Potter, superheroes, the Simpsons etc- I would like some Lego ones.
Also, in the past Lego have made items from gold, like the special bricks they give to long serving employees. And Mr Gold of course. I want something more like that too (to go with the silver Lego bricks I have that were made by a craftsman).

Please, let this mean that we will get a sweet looking night lamp as well storage space and a sweet Hoodia with backpack and t-shirt.

Bring back glow in the dark Ghost minifig suit before teasing some merch, and not via CMF.

Wolfpack showed up in 10332: Medieval Town Square and also LEGO Fortnite, so a 6075: Wolfpack Tower sounds possible if LEGO wants an iconic set with both a Ghost and Wolfpack.

I have that wreath already. A relative 3D printed one for me.

I never thought of it while I was doing the survey, but I would probably be feel compelled to get an oversized Santa Claus Minifigure. I would not be able to stop myself. Oh my gosh, what if it came with a Mrs. Claus? They would be at the top of the want list!

That ghost lamp is hilarious. Depending on size and how much it glows in the dark after you turn it off, could be a thing I'd actually get.

I do enjoy a good old torso t-shirt, as @SDlgo9 mentioned. I've purchased a few in the past and the logos wear off, but the shirts are still comfy.

Love the vase and the lantern lamp, but not particularly grabbed by the others. A t-shirt could be cool but it would have to be a really cool design.

Just sell the giant store display minifigures!

Then if someone wants to turn one into a lamp or something, they can do it themselves.

@magmafrost said:
"Using this opportunity to beg for t-shirts that look like classic space and castle minifig torso designs. Also upscaled Lego Piece as a flower vase for botanical sets

Also what the hell is a "coffee table book" supposed to be? Is it just a decorative book? Is that really a thing?"

You've clearly never watched Seinfeld. ;-)

I've seen shirts being sold online with LEGO Castle crests, but they were unofficial. Never seen a Fabuland shirt though. That is kinda cool.

Ghost night light is funny. They could just make it in glow-in-the-dark plastic. Your significant other will thank you for that.

@560heliport said:
" @illennium said:
"Please don’t provide free marketing data to multi-billion dollar companies."

Why shouldn't people tell companies what kind of products they'd like to buy?"
That's a good question to ask at the beginning of the survey, I tapped out after they asked me how much I spend on different stuff.

@Kynareth said:
" @paanjang16 said:
"Survey:Age and gender
Me:Sure it is ....(insert age and gender)
Survey: Where are you from?
Me: Malaysia
Survey: Have you bought anything from Lego.com from the past 12 months?
Me: Nope
Survey: That's it! Thank you for your time!
Me: Wait ... what? That's it? A country with Legoland and there is nothing to ask the AFOLs there?

My 2 cents: Lego should have Lego theme pots for their brick-built flowers. I gave some 40460 roses and 40461 tulips to wifey and till today she still can't find a suitable pot. "

If you’re not a customer of the online shop I doubt it’s worth their while to ask if you exclusively shop in one of the few bricks and mortar shops in the world."

Yes...this was a slap in the face!
I had to select "No" as I have been banned from purchasing from LEGO LEGO.com...so make my purchases in-store. :(

Yo, LEGO-branded cigarettes? Let’s go!

Umm…do I want to know what that hand is doing to that goat?

Personally, I do not enjoy wearing pop culture merchandise that is explicit and in your face. Like a logo or artwork of something. If they did something more subtle, such as minimalist designs with studs and plates and stuff like that, then maybe! I wish they had more options like that here. I also love crewnecks and saw none.

I do love the lamps and stuff like that, though I wish the design department were aware that some of those elements are outdated and no longer in production, like the flower pieces, and would update them to what currently exists.

I already have the leaf-wreath. A friend 3D printed it. It's my only holiday wreath.

Ghost Light is a must

The Lantern should be rechargeable and powerbank

the minifigs next to the lantern, why does the pen look like a cigarette and I dont even smoke!

I want the plush goat right now, i would love to see different colors and sizes I'm think like the Ikea plush rats that i once had quite a few of.

If we ever get the ghost light as a real product, somebody should put Mater from CARS next to it.

'It's THE GHOST LIGHT!'

@UProbeck said:
[[Also what the hell is a "coffee table book" supposed to be? Is it just a decorative book? Is that really a thing?]]
https://en.wikipedia.org/wiki/Coffee_table_book ]]
The question should rather be, what the hell is a coffee table?

(Yes, I know what a coffee table is, but only because I have been to England so often, but I guess not many other people over here would know what to make of that term. It's just not a thing here).

A Zip-up hoodie would be awesome. I already own LEGO Adidas shoes and shirt and the Target LEGO shirt and sweat pants colab. Most are excellent products except the sweat pants. Not a sweat pants person, I guess.

One of my favorite pieces of merch we've bought was the silicone ice cube trays--which we used to make chocolates for our wedding. Worked great. 4585502

I'd love more adult sized lego t-shirts, of stuff like Bionicle and the logos of the company and themes for like $20 USD, also adult caps as the classic space vip hat was kids sized :(

Also the lantern light is amazing!

I wish they'd do better with the visual dictionaries. do them by year with pictures and information on each set released. Star Wars, Harry Potter, and Superheroes can be their own series of books.

I need those upscaled accessories.

The upscaled Lego stuff compelled me to take t he survey just to state that. The ghost and lantern lamps, vases, and enlarged flower piece would all be bought. Attire-wise, I could see a minifigure torso hoodie/shirt being attractive if done right - like a blue classic space or a Blacktron one.

More lame than that is quite impossible ...

It all depends on the price.

£15 for a T-shirt? Great.

£40 for a T-shirt? Not a chance.

@AustinPowers said:
[[ @UProbeck said:
[[Also what the hell is a "coffee table book" supposed to be? Is it just a decorative book? Is that really a thing?]]
https://en.wikipedia.org/wiki/Coffee_table_book ]]
The question should rather be, what the hell is a coffee table?

(Yes, I know what a coffee table is, but only because I have been to England so often, but I guess not many other people over here would know what to make of that term. It's just not a thing here). ]]

It's where you serve your afternoon tea. :-)

@lee1980 said:
"Life size Goat yes!"
With or without pink flower aft?

I never knew I needed an upscaled glow in the dark ghost lamp till this survey. :D

I love upscaled LEGO stuff. Like I have a 3D printed lightsaber that looks like the LEGO minifigure version but fits in my hand, and 2 foot tall LEGO man :D

I’ll do the survey, some of those items look great. I’ve bought a fair bit of merch over the years when I think about it - some silicone coasters that I love, bedding, a blanket, a giant bubble bath scuba figure, storage tray units, and 3 official adult sized T-shirts that I wore until they fell apart!

@AustinPowers:
Why would England know what a coffee table is? Do they even know what coffee is?

851400: Upscaled Mug – Red.

The survey focussed on product types but should also have asked about themes. Would I be interested in a Dreamzzz T-shirt or an upscaled Friends part? No. Would I be interested in a Castle T-shirt or an upscaled Classic Space part? Hell, yes!!

@classicstylecastle said:
[[Would absolutely buy a coffee table book on castle or other vintage themes like the recent Classic Space one.

Not so bothered by apparel unless it's subtle. Am a bit of a sucker for upscaled lego items... though not seen any in the UK unlike the stuff the USA got for the snowman kit etc.]]
I was so cheesed off that those upscale parts for snowmen were an exclusive US - specifically Target - release. A speciality importer had a small quantity in the UK but they were only available for a couple of weeks and at an exorbitant price, so I didn't manage to get them :~(

@AustinPowers said:
[[ @UProbeck said:
[[Also what the hell is a "coffee table book" supposed to be? Is it just a decorative book? Is that really a thing?]]
https://en.wikipedia.org/wiki/Coffee_table_book ]]
The question should rather be, what the hell is a coffee table?

(Yes, I know what a coffee table is, but only because I have been to England so often, but I guess not many other people over here would know what to make of that term. It's just not a thing here). ]]

Couchtischen - do people in Germany not buy them?

@PurpleDave said:
[[ @AustinPowers :
Why would England know what a coffee table is? Do they even know what coffee is? ]]
Coffee? What's that? What do you do with this 'coffee'?

I'd rather buy sets than merch… but I wouldn't mind a nice t-shirt or that flower vase.

@DoonsterBuildsLego said:
"I like a good t-shirt. Pity Lego don't do adult ones. My Brickset t-shirt is great. "

I have an official LEGO T-shirt. It fits and I'm very much an adult size.

If you didn't buy anything on LEGO.com in the past year, the survey only takes 20 seconds!

I would love to see some Lego Star Wars plastic or glass drinking lightsaber hilts, Like those Lego drinking mugs they sold a few years ago

If the LEGO group can start producing storage akin to a Bag of Holding or a TARDIS, then I am interested. For most of the stuff pitched in the survey, I'd have to think long and hard about whether or not I'd have the display space for additional expensive plastic of questionable utility. That said, if LEGO sold tees or mugs with clever designs or something that represented classic themes of my youth well, I'd be tempted.

@Zander said:
" @PurpleDave said:
" @AustinPowers :
Why would England know what a coffee table is? Do they even know what coffee is? "
Coffee? What's that? What do you do with this 'coffee'?"

I’m partial to pouring it in the trash, but I hear some people drink the stuff.

Also, I think I have one official LEGO shirt that fits, but typically I’ve found any design I like maxes out at an Adult Large.

@Jace_Bricks:
I got one of the trans-purple minifig-style mugs, but I only use it as a pencil holder. It’s only about twice the size of a shot glass.

@AustinPowers said:
"(Yes, I know what a coffee table is, but only because I have been to England so often, but I guess not many other people over here would know what to make of that term. It's just not a thing here). "

Now I'm curious: do people not have low-slung tables in the middle of living rooms in the rest of the world? If not, where do they keep all the junk that is supposed to pile up on them???

Add goat to everywhere a comment can be added. They are missing a trick not utilising this IP more.

@AllenSmith said:
" @AustinPowers said:
"(Yes, I know what a coffee table is, but only because I have been to England so often, but I guess not many other people over here would know what to make of that term. It's just not a thing here). "

Now I'm curious: do people not have low-slung tables in the middle of living rooms in the rest of the world? If not, where do they keep all the junk that is supposed to pile up on them???"
We Germans normally have what is called a "Couchtisch", which is a fairly large table in front of a couch or in the middle of a couch landscape (typically an L- or U-shaped arrangement of sofa/couch elements).
But that's not where we tend to drink coffee, which is more commonly done in the kitchen or dining room. Come to think of it, practically everyone I know drinks their coffee in the kitchen or at the dining room table.
A Couchtisch rarely serves as more than a place where to put a flower arrangement / candles or various other decorative elements, and in the evening as room for bowls of snacks when watching TV.

When I was in England people had little tables next to their armchairs and settees in the living room, indeed only large enough for a teapot and cuppa, or a magazine or coffee table book. Such tables are quite uncommon over here. Then again, so is the habit of having "afternoon tea / tea time".

Hrrmmm. I answered that I'm in the US, but I'm getting questions that seem more tailored to the UK, mentioning stuff like "High Street" shopping, and UK-based retailers.

@AustinPowers:
Your "Couchtisch" sounds like a proper coffee table, with a surface area roughly equal to the seating surface of the sofa, and set at about the same height. The tables you describe from England sound more like end tables.

@eiffel006 said:
" @MisterP said:
" @AustinPowers said:
"I wouldn't dream of buying LEGO merch. I've spent way too much money on sets already. Don't they ever get enough? "

Totally agree, t's hard to keep up with this pace. Too many sets to buy every year. Prices skyrocketing. I cannot even buy all the sets that I want. Really don't need a life size goat. I need a cheap display system, a problem that ikea collab was supposed solve. Not happened."

I was thinking about that collaboration just this week. How disappointing that was! The boxes are just ok. I really wished they had come up with a great display system. IKEA shelves are fine and all but I really feel that collab was a missed opportunity.
"

I think they had more products in the pipeline, included display systems. The promise was suggesting a wider range of products. but something happened, probably they were not able to reach the target price for the products, so they abandoned the project and give us 2 miserable boxes.

Slap a Blacktron logo on anything, I'll probably buy it.

Same goes for Bionicle.

@magmafrost said:
"Extremely funny that instead of using an actual bionicle set for the shirt, they put some filter over Risebell's MOC without permission"

Yeah, I noticed that; Tahu on that shirt very clearly is built different from the original set. I wanted to check if someone identified if it was a particular MOC, and there we go-

Sounds like someone needs another Ferrari for their collection....

We need more "An upscaled LEGO® products" !!!

I did the survey but I mostly picked the lowest price points for what I'd be willing to spend on any of the items they showed. They already try to sell way overpriced licensed merchandise. No way I'd be willing to spend more than $25 on a tee shirt.. The prices of the oversized storage bricks is beyond ridiculous as well as the display cases they sell. The stores they listed, as someone already mentioned, didn't include places I normally shop like Walmart, Target and such. Macy's is an overpriced store for overpriced mediocre designer garbage. I don't want designer collabs with the likes of Adidas, Coach, Tommy Hilfiger & such. I want reasonably priced non-designer items from places like Target, Walmart, Costco, etc. Would love some reasonably priced official Tee Shirts depicting classic Castle, Pirates & Space. I've been tempted to get some unofficial ones from other sources but worry about the quality of the shirts being used by these other sources. The Target X collection a couple of years ago had some nice items at mostly reasonable prices. I wish we could actually get the tee shirts that were recently added to the Brickset database a few months back.

I think I’ve typed “Lord Vortech” more in this survey than anything else. He’s just cool and it major league stinks he’s not a thing I can own.

I like that the highest choice for of sets purchased in the last 12 months is 20+. Like, Lego, give me more options, please. I counted 41 for me in the past 12 months.

Plushie was my number 1 choice for an item followed by the coffee table book, lamp, t-shirt, hoodie, and coasters. Nothing else was interesting to me.

@PurpleDave said:
"Hrrmmm. I answered that I'm in the US, but I'm getting questions that seem more tailored to the UK, mentioning stuff like "High Street" shopping, and UK-based retailers.

@AustinPowers:
Your "Couchtisch" sounds like a proper coffee table, with a surface area roughly equal to the seating surface of the sofa, and set at about the same height. The tables you describe from England sound more like end tables."

It seems we English actually invented the coffee table. The first recorded as a coffee table being made by E.W. Godwin in 1868. Though, they all seem to have been based on the low tables used in tea gardens by the Ottoman empire, and of course Japan as the Japenese style became popular here in the 1870's.

But yeah, the couchtisch would be what we call a coffee table, and the smaller ones end, or occasional tables.

Coffee Table - AKA The Floor.

if they ever randomly come out with new Galidor merch someday, you know who to blame >:•)

I just want another chance to buy an adult oriented, decent quality Lego wrist watch like the ones they did in 2009 and 2013

Every dollar spent on merch is one less dollar spent on bricks

Hard pass to all of it

@Ridgeheart said:
" @ElephantKnight said:
"Slap a Blacktron logo on anything, I'll probably buy it.

Same goes for Bionicle."

Blacktronicle."

https://www.maskofdestiny.com/news/sixteen-years-in-the-making

https://www.maskofdestiny.com/news/little-buddy

I don’t think I ever posted pics of Blacktronicle III. I was never really happy with that one.

Oddly enough, that isn't an actual picture of 8534 on that BIONICLE shirt. It's a fan-made MoC that someone's traced over. Sure yeah, yeah, it's a concept sketch, but usually concept sketches that use other people/company's materials are kept for private reference and not shown to the public.

Someone was really having high hopes on the pricing here. The default option is $50 and the highest is $100+. There's nothing here I'd want to spend more than $20 on, and nothing I can personally see having a value of over $50. Typical corporate accessories, selling something that cost them 5 cents to make for 70 dollars because "brand power."

@magmafrost said:
"Also what the hell is a "coffee table book" supposed to be? Is it just a decorative book? Is that really a thing?"

That term absolutely threw me as well, but then they had a picture of it later on and I was like "oohhhhh, I know what you're talking about."

@GSR_MataNui:
I know that when the first Series 2 CMF pics surfaced, there were some details that got changed for the actual release. One of those changes included actually molding the Spartan helmet and spear instead of using Brickforge parts. Also, the market research leak of the Medieval Village set looks heavily changed compared to what 10332 actually contains. And way back in 2002, I got a booklet at NYTF that showed off most of the upcoming releases for that year. I don't know about anything else, but some of the Bionicle models were not in their finished form, but this book was printed for corporate buyers to get some idea what they were placing orders for, and not really something that was meant to be seen by end consumers.

@PurpleDave said:
" @Ridgeheart said:
" @ElephantKnight said:
"Slap a Blacktron logo on anything, I'll probably buy it.

Same goes for Bionicle."

Blacktronicle."

https://www.maskofdestiny.com/news/sixteen-years-in-the-making

https://www.maskofdestiny.com/news/little-buddy

I don’t think I ever posted pics of Blacktronicle III. I was never really happy with that one."

Now that Blacktron Bohrok may be one of the greatest things I have ever seen.

I’m in love with the knight cookie jar, and the ghost lamp

For the record, I stopped filling it in. Too many senseless questions. It's not my job to set pricing. I don't want to think about what I want to pay for a set of coasters.

@JavaBrix said:
"
Automatically disqualified because I haven't made a purchase at Lego.com in the last 12 months. I buy sets in my local brand store, and in other retailers, and secondhand. I feel that was unfair."
Treat LEGO.com and brand stores as the same. The important distinction is whether you buy from LEGO directly or from a third party, not whether the purchase is made online or in store.

Moichendizing, moichendizing, moichendizing!!!

Give me a Space Balls x Lego flamethrower and I'll buy three!

I guess not buying from their website within the last 12 months means I am no longer in their target audience. Kinda wish I could've still seen what the rest of the survey had but apparently not.

Some of these responses are hilarious and typically Brickset.

BS: We want Lego to sell the things we want to buy.
Lego: Ok, let us know then. Here, there’s even a section of the survey where you can fill out comments on what you’d like to see.
BS: No! Not like that.

(BS stands for Brickset, but interpret that abbreviation as you choose).

Anyway, I chose the vase - would go great with the Botanicals.

It disqualifies you straight away if you haven't ordered from Lego com in the past year.? That seems odd. It's just more convenient for me to go to the Lego Store directly than deal with FedEx.