New Survey from LEGO

Just finished taking the survey. One question, what's a "LUG"? Lego Universal Group?

@ Jarod 98 it is a lego users group

LEGO user group. User groups are kinda like forums but from the past.

"However, when asked if the LEGO Group were to create sets with different box sizes and identical contents would they purchase an additional set, nearly half responded that they would."

Seriously?

First time I think I saw the LG ask about buying other non-lego bricks in a survey. Of course I said no.

I voted no even though I do sometimes buy non LEGO bricks. But I do it unintentionally when buying bulks of what is mostly used LEGO, so it doesn't count, I think.

@Xevorian: depending on your view, since it said that it was only nearly half, that's half empty and not half full. It should be viewed as such if I were their boss so their people could be more creative and find ways to promote the product.

I've read other groups who have members purchasing other brands who are loyal to LEGO but do commend other innovations made by these groups, particularly the way assembly instructions are printed which clearly distinguishes the colors of the bricks one should put.

I'd like to thank TLG and Brickset for the oppurtunity of being involved again in their surveys. Kudos!

From the looks of the last question, if most surveyors said yes then they would probably look more into part development more to make more accessories, interesting pieces, etc. If most of the surveyors said no, then they would do the opposite correct?

How can I answer no to recommending LEGO. All my friends know my wife and I are nuts about it.

MegaBlocks had a line of Disney Princess themed sets not long ago. All the same gauge as Duplo. The figures looked great and there were lots of blocks with good molds like ornate windows and furniture. My daughter was 3 and when she saw their Sleeping Beauty set it was love at first sight. Also got the Cinderella set for my nieces, since they wanted the same set as my daughter but it was long gone.

That seems the sort of thing TLG ought to know, especially since they are very weak in their marketing towards girls.

Just finished the survey :-)

Lego won't lower their prices due to a survey....it's supply and demand. Demand for Lego is very high, therefore they can charge more for them. And I'm sure their costs are going up, what with the price of oil.

So is Brickset a LUG? I put it down as such...

I am happy with the CM price rise actually, it should make them less likely to vanish from stores at day 1.
hssky97: What was the last question?

@Vexorian The question was, "Do you buy non lego bricks?" For example, the pieces from Brickarms. The comment above was my hypothesis.

I took the previous survey, and understood the question about box size very differently. Of course I wouldn't buy a second set just for a different box size, but I would love to have different (smaller) box sizes. Wonder if other people understood the question differently, and therefor this rather surprising answer is not all that it seems...

@natro220 - I'll have to let one of the more learned people advise on the precise definition and history of Lego User Groups, but I did find the following interesting links.
- http://www.brothers-brick.com/2010/01/05/lugs-can-purchase-lego-bricks-in-bulk-through-the-lugbulk-program-news/
- http://cactusbrick.org/2011/01/12/lug-showcase-details/
- http://www.lugnet.com/map/us/
- http://www.brothers-brick.com/2009/07/30/lugging-pt-4-starting-a-lug/

@yellowcastle Interesting stuff, thanks!

"•Fans have relatively low awareness of LEGO related programs with the Ambassador program being the exception. Of those who are aware of each program, only 2 in 5 think that the Affiliate and LCP programs are effective."

This depends greatly on the area you live in and travel time.

Yes I only attended one Lego event, that's due to location, time and budget.

I'd love to see about trying more Lego based programs if I knew I could get enough people in an area interested. And there is... it's just networking.

In the last survey, I think many of us found the wording of the question about box size a little confusing. I wasn't really sure how to answer. I would love for them to reduce box size, but I am not going to buy the same set (a second time) in the different box. There are cases where I buy two or more of one set, but changing the packaging isn't going to make me feel like I MUST have it in my collection. If they mean "Would a smaller box size make this product less attractive to you?" then of course my answer is no. Smaller boxes = less packaging = less waste = less space needed to transport products = lower shipping costs, etc. More products could be displayed on store shelves, so even the smaller independent toy stores could carry a better selection of Lego. TLG could use this as an opportunity to be a little more earth friendly and it will save them money which would be better spent keeping quality of the product up - No more cheap plastic!

I actually got to do the survey since I'm "13-18" now. For the one about how you would rate LEGOs from 1-10, and I put 10 and for the reason I put exactly:
"LEGOs are one of the best toys ever made. To explain any further it would take thousands of words." :-)