LEGO Insiders Days coming soon on LEGO.com

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LEGO has announced their own equivalent to Amazon's Prime Day, known as LEGO Insiders Days, which will run between the 8th and 17th of July.

Little is known about the nature of these offers at the moment, though there will be discounts and double Insiders points available on selected sets. In addition, 40784 African Savanna Diorama will be released on the 8th, available with any purchase exceeding £135, $150 or €150.

We will update you with further information when we have it.

31 comments on this article

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By in United Kingdom,

Any chance of a break from these high thresholds? Snails was £145 and now £135 for the diorama. The odd GWP with a lower threshold would be nice.....

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By in United States,

I suggest testing the incremental thresholds with something like adding a Keychain to your cart, once this goes live.

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By in Australia,

There are (arguably) good reasons why lego doesnt offer serious discounts on their own online store very often, and when it does its only on sets that are selling extraordinarily poorly. Given those circumstances, its probably not the best strategy for them to directly compare themselves to a sale event that *does* offer quite substantial discounts on desirable sets.

I guess I could be proven wrong and maybe this'll actually be worthwhile. But lets be honest it'll probably just be double VIP points (roughly equivalent to a paltry 10% off), and modest discounts on their worst-selling sets.

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By in United Kingdom,

Really hoping this is my opportunity to pick up Castle Nocturnia and some monkie kid sets for discounted prices. This hobby is just too expensive these days

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By in United Kingdom,

The only thing I'm hoping for is a discount on 21349, as I've been eyeing it but I ideally don't want to pay the full price. I can't seem to find it at a decent discount anywhere either.

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By in Netherlands,

@Belboz said:
"Any chance of a break from these high thresholds? Snails was £145 and now £135 for the diorama. The odd GWP with a lower threshold would be nice....."

We just had the terror 40763 ;) for just £90
The snails come with 40758

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By in United Kingdom,

A bit of a discount on 10326 or 21344 would be nice! But I won't hold my breath!

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By in United States,

I almost certainly won't be getting anything. I was hoarding points for the sets based off of the winners of the Space Ideas contest. But I have 40786, and 40789 is on its way, and I still have more than seven thousand points. So unless I see a discount that I just can't resist (unlikely, considering what kind of sets tend to discounted), I'll let this one pass.

@Belboz said:
"Any chance of a break from these high thresholds? Snails was £145 and now £135 for the diorama. The odd GWP with a lower threshold would be nice....."

Outside of May the Fourth, it seems like you almost never see a polybag with a thirty-five dollar order anymore, unless I've been missing a lot of stuff (which is possible, I don't check the offers on lego.com that much). Probably because they've started letting you get polybags for Insiders points.

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By in Ireland,

They must have more of those half a football pitch and teams sets to get rid of.

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By in Germany,

My guess is the Orient Express train will get a good discount because I just bought it during the recent 2x points weekend…

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By in United Kingdom,

@watcher21 said:
" @Belboz said:
"Any chance of a break from these high thresholds? Snails was £145 and now £135 for the diorama. The odd GWP with a lower threshold would be nice....."

We just had the terror 40763 ;) for just £90
The snails come with 40758 "


There’s also been numerous polybags with thresholds of around £35.

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By in United States,

@cimddwc said:
"My guess is the Orient Express train will get a good discount because I just bought it during the recent 2x points weekend…"

Same for me, knowing it is getting retired soon I figured the 2x points was the best I would do, now it will get a discount.

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By in United States,

@MasterT said:
" @cimddwc said:
"My guess is the Orient Express train will get a good discount because I just bought it during the recent 2x points weekend…"

Same for me, knowing it is getting retired soon I figured the 2x points was the best I would do, now it will get a discount."


I suspect they tailor the discounts by user after first reviewing your order history. :o)

Based on age and popularity, I could see a first discount on 76269 Avengers Tower along with expected ones like 41839 Message Board and older Brickheadz. I’m hoping they don’t discount 10312 Jazz Club because I’ve kinda been thinking this might be the first modular I miss. I’m still holding out for The Endurance, Avengers Tower, Notre Dame, Dungeons & Dragons, and Snow White but I don’t have much hope for a discount. It was much easier picking up one off Disney sets like Winnie the Pooh when they were weren’t so big/expensive.

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By in Austria,

with many new pieces now available on PAB, I might be placing an order once I know what exactly the deals are

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By in United States,

I am not holding my breath but I do hope they will have some good promotions. I miss the days when they sent free gifts like the chrome red minifig keychain, and had significant discounts for may the 4th and brick friday (remember the half price B-wing).

Those in combination with the in-store events that were something like $10-20 where kids arrived before the store opened to build for an hour and get a t-shirt, minifig, and maybe a set. Those may not have been profitable at the time but I am sure the memories have made have turned a lot of kids into life long customers.

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By in Germany,

@Heriol said:
"The only thing I'm hoping for is a discount on 21349, as I've been eyeing it but I ideally don't want to pay the full price. I can't seem to find it at a decent discount anywhere either."
I bought that set last week, since it's currently available from otto.de for 79.99 Euro. Not the best discount ever, but the best I have yet found for that particular set.

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By in Australia,

@Ephseb said:
"with many new pieces now available on PAB, I might be placing an order once I know what exactly the deals are"

Here's hoping they actually *are* available. Still only like half of the newly added parts are actually listed as in stock (except in NA where they all are)

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By in United States,

@watcher21 said:
" @Belboz said:
"Any chance of a break from these high thresholds? Snails was £145 and now £135 for the diorama. The odd GWP with a lower threshold would be nice....."

We just had the terror 40763 ;) for just £90
The snails come with 40758 "


That last one threw me for a bit, as I knew I hadn't added $150 to my cart, but I saw that a second item had already been added. I hadn't even known about it until I took a peek in my cart.

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By in Austria,

Meh. I highly doubt anything will be offered that will be worth getting on LEGO's website instead of Amazon. Specially since the VIP program became utter garbage. Now it's not even worth it for the VIP points 'cause nothing of interest is offered there at reasonable "prices". Everything is ridiculously overpriced on the store AND on the VIP rewards page.

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By in Canada,

FER CRYIN' OUT LOUD...I JUST put in an order (Hey, I wanted that 'Moon Car'...)...nothing I really want/need...'cept parts of course...:)

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By in United States,

@brick_r said:
"FER CRYIN' OUT LOUD...I JUST put in an order (Hey, I wanted that 'Moon Car'...)...nothing I really want/need...'cept parts of course...:)"

Moon car and Snails, so still a win in my book.

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By in United Kingdom,

@chrisaw said:
" @watcher21 said:
" @Belboz said:
"Any chance of a break from these high thresholds? Snails was £145 and now £135 for the diorama. The odd GWP with a lower threshold would be nice....."

We just had the terror 40763 ;) for just £90
The snails come with 40758 "


There’s also been numerous polybags with thresholds of around £35."


I wasn't talking about polybags which, IMHO, make for pretty poor GWPs given they can be picked up for a couple of quid retail. The Ferris wheel didn't come with the snails, just coincided - and that ferris wheel is a re-hash of an earlier release.

I'll give you that the teddy bear (£90) and Easter Bunny surprise (£65) were acceptable thresholds but, ignoring the main set specific ones, the recent decent GWPs were:

Snails £145
Austen £135
Upscaled Astronaut £135
Kamino Facility £145
Coral Reef £135
Mixed Flowerpot £135
Rainforest £135

And those are just in the last few months. Plus that's also ignoring the half a dozen GWPs which cost a couple of thousand reward points.

That's a susbstantial amount of spend to get them. That's what I was commenting upon. Of course, others will disagree and that's fine.

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By in Netherlands,

@Belboz I don't count pollybags and 80% of the time they are theme spending restricted.
I've not seen ferris wheel been offered before so was glad when I could grab 2 GWP.
True I have to agree with that, most GWP were of the high spending sadly

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By in Australia,

live in austalia and hoh boy its actually *worse* than I said it probably would be. 2x points are only on a handful of themes, and of course the new PaB parts *still* arent all in stock. Calling this an equivalent to Prime Day is hysterical

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By in United States,

Oh, wow! A 2024 calendar for 20% off! The dates and days of the week will line up again in 2029.
So buy it at a huge 20% off, stash it away for 3+ years... Then try to remember where you stashed it.

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By in United Kingdom,

@Belboz said: "I wasn't talking about polybags which, IMHO, make for pretty poor GWPs given they can be picked up for a couple of quid retail. "

You're going to be waiting a long time if you think you're going to get a GWP better than a polybag for those very low thresholds. The frequency and quality of GWP has gone up massively over the past decade and of course the threshold has risen in line with the type of set. LEGO knows boxed promos drive sales.

Polybag retail price is typically about £4 so about 10% of a £40 or so order, plus 5% in Insiders points plus any cashback.

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By in Netherlands,

6432433 is back for now
Blacktron invader 20% off

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By in United States,

@watcher21 said:
"6432433 is back for now
Blacktron invader 20% off"


I think you mean Blacktron Renegade?

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By in United Kingdom,

@CCC said:
" @Belboz said: "I wasn't talking about polybags which, IMHO, make for pretty poor GWPs given they can be picked up for a couple of quid retail. "

You're going to be waiting a long time if you think you're going to get a GWP better than a polybag for those very low thresholds. The frequency and quality of GWP has gone up massively over the past decade and of course the threshold has risen in line with the type of set. LEGO knows boxed promos drive sales.

Polybag retail price is typically about £4 so about 10% of a £40 or so order, plus 5% in Insiders points plus any cashback. "


I don't expect 'good' GWPs for low thresholds. I appreciate the polybag thresholds are much lower for obvious reasons. The point I was making related to the recent high thresholds on 'decent' GWPs and the plea for some form of middle ground.

I spend thousands a year at LEGO GB so it's not as if I am asking for something for nothing. I surmise that a threshold around the £90//£100 mark (and Euro//$ equivalent) is reasonable for the better quality GWPs.

I understand why TLG push the envelope on this but I can still hope.....

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By in United Kingdom,

@Belboz said:
" @CCC said:
" @Belboz said: "I wasn't talking about polybags which, IMHO, make for pretty poor GWPs given they can be picked up for a couple of quid retail. "

You're going to be waiting a long time if you think you're going to get a GWP better than a polybag for those very low thresholds. The frequency and quality of GWP has gone up massively over the past decade and of course the threshold has risen in line with the type of set. LEGO knows boxed promos drive sales.

Polybag retail price is typically about £4 so about 10% of a £40 or so order, plus 5% in Insiders points plus any cashback. "


I don't expect 'good' GWPs for low thresholds. I appreciate the polybag thresholds are much lower for obvious reasons. The point I was making related to the recent high thresholds on 'decent' GWPs and the plea for some form of middle ground.

I spend thousands a year at LEGO GB so it's not as if I am asking for something for nothing. I surmise that a threshold around the £90//£100 mark (and Euro//$ equivalent) is reasonable for the better quality GWPs.

I understand why TLG push the envelope on this but I can still hope....."

Well I just want some more higher threshold GWPs. There are several £250+ Lego exclusives I'd like but I begrudge getting them with only £85/£140 threshold GWPs!

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