LEGO.com account integration coming to BrickLink on September 18th

I went on there to change my email address this morning and it informed me that the email already exists. I checked my profile and they changed it without the confirmation code they said they needed.

Other than designer, I don't really use bricklink so this changes little for me. I've not seen the benefit of ordering sets off the marketplace compared to eBay, always seems much the same just more complicated.

Exciting times ahead.

A.B.C.

Always Be Changing.

@multani said:
"Are you by chance Floyd's Siamese Cat?"

Yes, that is where my name is derived from. Had a lot of people recently asking if it's a Supernatural reference. Which doesn't make a lot of sense to me given those are two different characters, but what ever.

Now do colors.

'LEGO Account integration' seems like a bit of an odd name. As far as I can make out, no change is coming to the LEGO.com account.
'BrickLink Account integration' or 'Account integration with LEGO.com,' would seem to have been more accurate.

At least I hope nothings happening to my Lego.com account... I haven't logged into BrickLink for years, and not sure I even remember my ID.

@EtudeTheBadger said:
"This is beyond stupid and totally unnecessary.

End of."

Evangelion?

I'm of the view that this can only be a good thing. Replacing BL's entire login structure (which is probably about 20 years out of date and easy to hack) with Lego's own login system (which, whatever you may think of it, will at least be up-to-date and secure) is probably the easiest way for them to make BL more secure and less vulnerable.

My username is the same for both, so the only thing I really don't like is the removal of custom avatars. Oh well.

@Alia_of_AGL said:
"The username change is absolutely absurd. The randomly-generated nicknames they rolled out a while back were to address child safety requirements and simplify moderation. They are not suitable whatsoever for adult commerce.

If they mean the older legacy usernames, my Insiders account I use for my own purchases as an adult in my late 20s is the same account my parents made for a kids' account back around 2003ish, so it still has a deprecated and very bad username I didn't choose either, and there's no clear way in customer service to amend it to a better chosen username."

If you have one of the randomly rolled ones, you can edit it; it will check that it's acceptable, then you're good to go.

@djcbs said:
"LEGO should have never have been allowed to purchase their biggest secondary market platform.

I have yet to see a single change brought forth by LEGO's acquisition that's actually a good thing."

I did stop getting Want List notifications for counterfeit Deadpool prints. Of course, now that those two people aren't flooding the market anymore, secondary prices have stopped hovering at $50, so "good" might be a matter of perspective, there.

@chris38911 said:
"

And what next in the Lego world? Lego to purchase Brickset?? Although I bet @huw would love the payday!"

Lego practically owns this site already, it’s 99% press releases and sponsored reviews.

@TheOtherMike said:
" @Alia_of_AGL said:
"The username change is absolutely absurd. The randomly-generated nicknames they rolled out a while back were to address child safety requirements and simplify moderation. They are not suitable whatsoever for adult commerce.

If they mean the older legacy usernames, my Insiders account I use for my own purchases as an adult in my late 20s is the same account my parents made for a kids' account back around 2003ish, so it still has a deprecated and very bad username I didn't choose either, and there's no clear way in customer service to amend it to a better chosen username."

If you have one of the randomly rolled ones, you can edit it; it will check that it's acceptable, then you're good to go."

You can also appeal if they deny your username change. Mine is the same pretty much everywhere online, but they initially refused, with a quick generic explanation that it might - among other possibilities - be a protected trademark. I appealed, and mere seconds later my username was updated from the randomly generated one I've apparently had for years on Lego.com.

@BlackFalconBirdman said:
"I'm fearing the transaction fees will raise from their current moderate rate to something closer to ebay rates."
Raise?
Since ebay is free for both buyers as well as sellers (at least it's over here), Bricklink following that route would be the only positive in that regard.
But like you said, I can't see them lowering prices, unless people start switching from BrickLink and PaB to Brickowl, ebay and others in droves.

@djcbs said:
"LEGO should have never have been allowed to purchase their biggest secondary market platform.

I have yet to see a single change brought forth by LEGO's acquisition that's actually a good thing."

Bricklink Designer Program sets. They have gone way beyond what the independent BL could do with the ADP.

@AustinPowers said:
" @BlackFalconBirdman said:
"I'm fearing the transaction fees will raise from their current moderate rate to something closer to ebay rates."
Raise?
Since ebay is free for both buyers as well as sellers (at least it's over here), Bricklink following that route would be the only positive in that regard.
But like you said, I can't see them lowering prices, unless people start switching from BrickLink and PaB to Brickowl, ebay and others in droves. "

I've heard the 'people are going to shift to brickowl ' line so many times over the years. BL adding brickarms items to the catalogue, LEGO buying it, banning of third party items, paypal onsite integration, renaming light flesh to light nougat, tax collection integration, ... all were supposedly going to lead to a mass exodus.

Here, ebay sellers pay fees if professional but buyers pay if the seller is private. It has really gone downhill recently especially for private / non-bysiness sellers.

@CCC: over here, ebay is the best marketplace currently, since it's completely free for both buyers and sellers, at least for private ones. I guess professional sellers still have to pay fees since ebay needs to generate revenue somehow.

I can understand them shifting to a single login server for all their sites, especially if user names and accounts are moderated. There have been huge issues with fake accounts at BL over the past few years, from the multiple 100s of new accounts registered every day in Vietnam used for spamming in the forum or the ones using names with terms like brickliink, briicklink, admin, LEGO, account, technic, donotreply, etc then using these accounts to target new users/sellers to make a bank deposit to finalise the registration of their accounts.

I'm in the keep adapting camp, not the never change camp. Especially when there are what become serious flaws being taken advantage of by unscrupulous users.

Been reading through that for at least half an hour… and I still don’t have a clue how to do it

@AustinPowers said:
" @CCC: over here, ebay is the best marketplace currently, since it's completely free for both buyers and sellers, at least for private ones. I guess professional sellers still have to pay fees since ebay needs to generate revenue somehow. "

Here, they introduced mandatory "buyer protection fees" for private sales. I think they were 70p plus 4% per transaction initially but that led to a huge backlash of people stopping selling especially low value items so they went to 10p plus 7%. They still claim to be totally free for private sellers. They have also messed around with postage options. From what I understand vinted has taken a significant amount of business from them here.

Six years already? And the UI/ UX still sucks.
I'd be more interested in LEGO sharing part and inventory details with Bricklink. It's daft that the Mothership takes the profits but the BL inventories are still compiled and entered by volunteers. Bricklink is often the last site to get inventories up, weeks or months after sets go on sale.

@Duq said:
"Six years already? And the UI/ UX still sucks.
I'd be more interested in LEGO sharing part and inventory details with Bricklink. It's daft that the Mothership takes the profits but the BL inventories are still compiled and entered by volunteers. Bricklink is often the last site to get inventories up, weeks or months after sets go on sale."

Apparently they do share inventories but the issue is LEGO inventories are reasonably different to BL inventories. BL catalogues minifigures and has useful names for parts to enable searching, especially for printed parts. All of those have to be manually added. Plus they have real photos of parts rather than renders as again renders do not always show the exact part where are small differences. Then there are also different LEGO IDs for the same part on BL which need to be dealt with.

I recently changed my e-mail address in BL to a new one. Would it make sense to open a Lego account with that new e-mail address and link that one to BL? Or would they still know my address and do the math themselves? Or am I safe now that my Lego.com account and BL account use different e-mail addresses (but they used to be the same in the past)?

Face palm!

@Your_Future_President said:
"Now all I need is for them to integrate with my bank account so my paycheck goes directly from my employer to Lego "

No. One step should be skipped. Your employer should transfer your salary directly to LEGO.

On 31-jul-2025 I received an email from LEGO that I should do something with my LEGO account. It was in Czech. It should be in Slovene or English. Spam? Phishing?

@miskox said:
"On 31-jul-2025 I received an email from LEGO that I should do something with my LEGO account. It was in Czech. It should be in Slovene or English. Spam? Phishing?"

I would contact LEGO customer services about that...

I think for most users it won't make a difference. I'm a regular buyer on both platforms with the same mail address, the username is almost identical too.

I'm a bit surprised that no one has created a website similar to the original Bricklink to compete in the secondary LEGO (or other toy parts) marketplace. While the name and layout are proprietary, the idea should be open. I could also see a similar styled platform for Playmobil, Barbie, Megabloks, GI Joe and many other brands where the fiddly little pieces and accessories are being sought.

@Duq said:
"Six years already? And the UI/ UX still sucks."

Funny how that works when you do everything you can to avoid working on that. Oh, wait! I forgot! They did have that moment where they wanted to make it completely impossible for their regular customers to do regular purchases on mobile so they could attempt to challenge Amazon for one-time-only sales of sets.

@Blockwork_Orange:
Have you not heard of BrickOwl? I don’t know how the numbers compare to Bricklink, but it is basically a direct competitor, to the point that some sellers have integrated inventories so buying an item through one site automatically removes it from stock on the other.

@PurpleDave said:
" @Vladtheb said:
" @Elcascador said:
"What is the purpose of this? I guess it will help LEGO itself in data gathering/management, but why being so vague about it? "We’re excited about what’s ahead and grateful to have you along for the ride", makes it sound like it won't be the customer profiting from this change :-/"

I expect it has to do with Bricklink’s antiquated internal structure. Easier for Lego to just run one account system between the two sites and they would obviously choose to go with the modern one on their main site."

Hopefully it does have something to do with their “antiquated internal structure”. Something along the lines of:

1. Unscrew radiator cap.
2. Raise cap 1’ into air.
3. Roll old car out from beneath.
4. Roll new car underneath.
5. Reattach radiator cap.

But, you know, whatever the equivalent is for website code."

Shouldn't it be more like this:
1. Raise radiator cap into air
2. Unscrew car
3./4. like before
5. Reattach new car

I hate this so much!

@AustinPowers said:
" @CCC: over here, ebay is the best marketplace currently, since it's completely free for both buyers and sellers, at least for private ones. I guess professional sellers still have to pay fees since ebay needs to generate revenue somehow. "

In US with every eBay sale I've ever made (casually over the years, not professional) I've had to pay a fee to eBay to list anything.

@Sethro3 said:
" @AustinPowers said:
" @CCC: over here, ebay is the best marketplace currently, since it's completely free for both buyers and sellers, at least for private ones. I guess professional sellers still have to pay fees since ebay needs to generate revenue somehow. "

In US with every eBay sale I've ever made (casually over the years, not professional) I've had to pay a fee to eBay to list anything."
It used to be like that over here too, but a couple of years ago they changed it.

never mind the accounts, when will they integrate the colour names, tired of having to look up the different names of one colour, for 2 websites owned by the same company

@Crux said:
" @BlackFalconBirdman said:
"I think this is the crux..."

How absolutely dare you."

lol, yea, thinking of you.

@CCC said:
" @AustinPowers said:
" @BlackFalconBirdman said:
"I'm fearing the transaction fees will raise from their current moderate rate to something closer to ebay rates."
Raise?
Since ebay is free for both buyers as well as sellers (at least it's over here), Bricklink following that route would be the only positive in that regard.
But like you said, I can't see them lowering prices, unless people start switching from BrickLink and PaB to Brickowl, ebay and others in droves. "

I've heard the 'people are going to shift to brickowl ' line so many times over the years. BL adding brickarms items to the catalogue, LEGO buying it, banning of third party items, paypal onsite integration, renaming light flesh to light nougat, tax collection integration, ... all were supposedly going to lead to a mass exodus.

Here, ebay sellers pay fees if professional but buyers pay if the seller is private. It has really gone downhill recently especially for private / non-bysiness sellers."

it's been a while since I checked, but ebay was about 12% of sale goes to them for things like Legos in the US. For bricklink I think it's only 2%. That's what I was referring to.

@Midge_1414 said:
"never mind the accounts, when will they integrate the colour names, tired of having to look up the different names of one colour, for 2 websites owned by the same company"

I wouldn't be surprised if that never happens, considering how many colors Lego doesn't even use anymore. It's even possible that full data regarding color names may not even exist anymore for colors that have gone long enough without use.

@Blockwork_Orange said:
"I'm a bit surprised that no one has created a website similar to the original Bricklink to compete in the secondary LEGO (or other toy parts) marketplace. While the name and layout are proprietary, the idea should be open. I could also see a similar styled platform for Playmobil, Barbie, Megabloks, GI Joe and many other brands where the fiddly little pieces and accessories are being sought."

Have you never heard of brickowl? When first set up there was a big issue caused as they even nicked the bricklink catalogue, but have since constructed their own.

@BlackFalconBirdman ""it's been a while since I checked, but ebay was about 12% of sale goes to them for things like Legos in the US. For bricklink I think it's only 2%. That's what I was referring to.""

Bricklink is 3%, but also most transactions are paid through PayPal so that is typically another 3-5% plus a fixed fee.

Whereas ebay fees (here) cover payment processing fees. No PayPal needed.

All the different national ebay sites have diverged on fees, presumably based on local competitors.

@CCC said:
" @BlackFalconBirdman ""it's been a while since I checked, but ebay was about 12% of sale goes to them for things like Legos in the US. For bricklink I think it's only 2%. That's what I was referring to.""

Bricklink is 3%, but also most transactions are paid through PayPal so that is typically another 3-5% plus a fixed fee.

Whereas ebay fees (here) cover payment processing fees. No PayPal needed.

All the different national ebay sites have diverged on fees, presumably based on local competitors. "

Ebay had become very expensive at some point, but for the past two years they seem to have realised that those high fees are not attractive for sellers, especially private ones. The fees are much more reasonable now. And the fact they dumped the PayPal maffia helped quite a lot.

Now back to the unglorious plan that TLG has:
"We’re excited about what’s ahead and grateful to have you along for the ride."

It's a horribly executed idea. I can understand that some integration of LEGO and BrickLink accounts may be handy for them. But the fact that I should get rid of my beloved avatar, together with so many other store owners that see it as their identity, is just disrespectful. The same goes for the account names.
It would have been easy to just use the same account name to login for both BrickLink and the LEGO account, and show a different one (the old one) to other BrickLink users.

This most recent dumb decision by TLG did make me finally start up a store on BrickOwl, which I hope will thrive in its independency. Navigating will take some getting used to, but the seller fees at 2.5 % are very reasonable.

@Wrecknbuild said:
" @CCC said:
" @BlackFalconBirdman ""it's been a while since I checked, but ebay was about 12% of sale goes to them for things like Legos in the US. For bricklink I think it's only 2%. That's what I was referring to.""

Bricklink is 3%, but also most transactions are paid through PayPal so that is typically another 3-5% plus a fixed fee.

Whereas ebay fees (here) cover payment processing fees. No PayPal needed.

All the different national ebay sites have diverged on fees, presumably based on local competitors. "

Ebay had become very expensive at some point, but for the past two years they seem to have realised that those high fees are not attractive for sellers, especially private ones. The fees are much more reasonable now. And the fact they dumped the PayPal maffia helped quite a lot."

oh, I see. I haven't used it or checked in a long time, so thanks.

@MisterBrickster said:
"I do not love this. It feels like the first step in Bricklink being absorbed into Lego's own site."

To be honest, that has been the thing since the purchase. But this does make it seem like LEGO will just relate the BrickLink platform to part of their Themes and Services

Edit: I do not like how our purchase records are deleted in BrickLink after a while.

We’re made to do what the deciders have decided we must do.

I remember the initial fear and panic when TLG bought Bricklink. However, TLG did a clever job at letting sleeping dogs lie, by only making small and slight changes here and there. Many flew under the radar for awhile. But this new account integration is the biggest change yet. RIP.

@CCC said:
" @djcbs said:
"LEGO should have never have been allowed to purchase their biggest secondary market platform.

I have yet to see a single change brought forth by LEGO's acquisition that's actually a good thing."

Bricklink Designer Program sets. They have gone way beyond what the independent BL could do with the ADP."

I considered that.
Then ruled against it for two reasons:

1 - The picking of sets to crowdfund is far from transparent.
2 - They overprice the sets and don't even bother including printed instructions with the sets.
3 - The continuous restrictions to what can be put up for a vote makes it almost the same as LEGO Ideas. The only advantage is that LEGO's "designers" won't come in to ruin the fan designs here, like they do with Ideas projects.

So I'd say the program is far far away from being as good as it could be and definitely not worth LEGO acquiring BrickLink.

I got the e-mail about the account integration but I don't understand if I need to do something about it.
Just in case I changed my Lego Nickname to match Bricklink username and also my e-mail address on Bricklink to match Lego e-mail address.