LEGO Olivia Rodrigo sets announced!

To re-write the comment I tried to post last time, I do think it's interesting that these sets went with minifigures over minidolls, especially since the brick-built objects with hidden compartments seem very in line with sets released for Wicked and Wednesday.

I'm not sure whether or not I like the guitar flower - a big part of the appeal of the Botanical sets for me is seeing highly-specialised pieces used in novel ways, so it's a little weird to see one where the part's original use is the point.

With these sets in your car boot, be very very careful about your wording if pulled over for questioning.

Brutal and Bad Idea Right? were both a lot of fun.

I feel a bit of deja vu with this announcement?!

Anyway, I know who she is, and I like Bad Idea, Right?

I'll still not be buying these sets. But happy for those who want them.

@kfr said:
"Will we manage to go 20 comments without somebody claiming they don't even know who this is,.."

Olivia who?

Seriously though, I am aware of who she is, I just didn't think she was popular enough to warrant having her own range of lego sets when arguably, there are far more famous and more widely known acts than her... Taylor Swift in example.

It seems a very odd choice by Lego to make these sets to me... I mean, obviously her fans 'may' pick up these sets, but I feel they'd have done better off marketing this as generic music related sets rather than any kind of named branding. i don't think any of these sets are particularly well designed given how missmatched the various scales are...

Only one I kinda like is the flowers... but even thats kind of pushing it design wise. If it wasn't for the use of the guitar pieces, it'd be just another in the Botanicals line.

Honestly, I have no idea who this person is and had to Google her. I’m old and don’t really follow the music industry anymore, Although the sets look somewhat forgettable, they are still appealing for the intended target group.

@Zordboy said:
" @kfr said:
"Will we manage to go 20 comments without somebody claiming they don't even know who this is, so how does Lego dare to make these sets?"

Well I'm not upset about the sets, but I still don't have the slightest idea who Olivia Rodrigo is.

I just think, at some point, as you grow older, you lose touch with pop culture. It's easier to follow that stuff in your 20s and 30s, but then you hit middle-age and become a grizzly, cynical, jaded adult.

"

"I used to be with it, but then they changed what it is. Now what's it is, is new and different! It will happen to you!" -Abe Simpson

I know... of Olivia Rodrigo, yet can't name any of her music myself so I'm barely a step ahead of you there. I think it's fair to be self aware that Brickset and other similar AFOL sites are predominantly Gen X and Millennial fans now where as younger LEGO fans are congregating elsewhere. We'd probably die of joy over the next 80's nostalgia bait set LEGO announces, but the modern pop culture sets ain't for us.

@Aquatikelfik said:
"At least, these sets will bring us a lot more new blue-violet parts."
And a new star mould! Plus the silver stars

@wizpip said:
"Given who she is these are likely aimed at the teenage girl market, so I'm not sure a bunch of us middle aged guys debating it is very productive - her music is good, the sets are attractive.

But since the middle aged guys seem to be the ones with the deepest pockets I do wonder why there isn't / if there will be other artists that are more in our era, whether that's Abba, The Prodigy, Elton John, David Bowie, Dua Lipa, etc etc."

Wake me up when we get some stuff like The Moody Blues' "In Search of the Lost Chord", Jethro Tull's "Thick as a Brick", or "Waterloo" by ABBA in LEGO album artwork form. (Maybe with the last one we could get a Napoleon fig in a Bluecoat uniform? It might bring in all the Napoleonic war / Pirates people.)

In all seriousness, it seems LEGO is just throwing things at the wall to see what sticks... like SMART bricks, these sets and a bunch of other recent items.

@Andrusi said:
" @GrizBe said:
" @wizpip said:
"But since the middle aged guys seem to be the ones with the deepest pockets I do wonder why there isn't / if there will be other artists that are more in our era, whether that's Abba, The Prodigy, Elton John, David Bowie, Dua Lipa, etc etc."

Heck, I know I'd be front of the queue for a line of Queen sets. "

In front of the queueen, you mean."

No.

@KyloRen0806 said:
" @Balrogofmorgoth said:
" @KyloRen0806 said:
"As a huge livie, I AM SO EXCITED FOR THESE!!!! I am going to buy all these sets when they’re released. I am just a bit sad they chose minifigures instead of minidolls, they would’ve worked better, but, nonetheless, this is really a dream coming true."
This can’t possibly be a real comment
"

Well, I am sorry to inform you that it indeed is. Having known her since 2016/2017 when she began acting on Disney Channel in Bizaardvark, I have becoming higly interested in her since she appeared on Disney+’s HSMTMTS and debuted her first album (SOUR) in 2021. I am instantly going to buy the sets, I have been waiting more than two years for this to happen."

I think being obsessed with any celebrity is weird, but to say that minidolls should be used instead of minifigures in any scenario is absurd

I like Olivia Rodrigo, but doesn't she have songs that would be considered R-rated? Been a while but I think every album does?

I'm not against them making sets off of that kind of content, but it really feels like they've been willing to bend their rules more and more over the past decade. This, sitcoms with explicit content, religious buildings, shooter video games.

If they're going that route it would be nice to get stuff like the Sopwith Camel and Red Baron again. Or a Winter Village cathedral. Also would be great to get adult focused display models for stuff like Blade Runner, Mad Max, Terminator or Alien. Not sure any of those IPs are big enough for them to skirt their rules over.

Is this an April 1st LEGO announcement????

I can't think of a particular band that I would have ran out as a kid to buy, but my wife jokes that I can't tell one band from another, so I am clearly not the target audience. If I wanted another singer for the 10260 Downtown Diner's recording booth, this minifigure qualifies. But that isn't a good enough reason for me. And I already have 8831-15 Rocker Girl, 71007-12 Rock Star, 71010-12 Monster Rocker and a few others to fill that roll. They make a funny line climbing the stairs to the recording booth.

If my wife likes the flowers, I would get her those.

Olivia Isabel Rodrigo (born February 20, 2003) is an American singer-songwriter and actress. She began her career as a child, appearing in commercials and the direct-to-video film An American Girl: Grace Stirs Up Success (2015). She rose to prominence with her leading roles in the Disney Channel series Bizaardvark (2016–2019) and the Disney+ series High School Musical: The Musical: The Series (2019–2022).

I never heard of her but just be famous if she has a whole line if sets. I don't bother and I am not insulted, I just didn't know who she is.

that small red guitar build is similar to my custom one i made years ago

that small red guitar build is similar to my custom one i made years ago

I don't know who decides on the sets in the theme, but they keep repeating the same thing.

- Flower set,
- Vinyl and megaphone set.
- Vinyl player set.
- Vinyl, megaphone and guitar set.
- Guitar set.

Even with SW and Marvel they don't release every variation at the same time. You don't get Darth Vader helmet, Darth Vader bust, midi Darth Vader scale, max Dath Vader scale in one wave.

Oh look, it's the Girl Thing Bad Brigade, what a surprise.

@Crux said:
" @Balrogofmorgoth said:
" @KyloRen0806 said:
" @Balrogofmorgoth said:
" @KyloRen0806 said:
"As a huge livie, I AM SO EXCITED FOR THESE!!!! I am going to buy all these sets when they’re released. I am just a bit sad they chose minifigures instead of minidolls, they would’ve worked better, but, nonetheless, this is really a dream coming true."
This can’t possibly be a real comment
"

Well, I am sorry to inform you that it indeed is. Having known her since 2016/2017 when she began acting on Disney Channel in Bizaardvark, I have becoming higly interested in her since she appeared on Disney+’s HSMTMTS and debuted her first album (SOUR) in 2021. I am instantly going to buy the sets, I have been waiting more than two years for this to happen."

I think being obsessed with any celebrity is weird, but to say that minidolls should be used instead of minifigures in any scenario is absurd "

Come on, man. We all have our passions and obsessions, otherwise we wouldn't even be on this site. I mean, judging from your name you are a huge fan of Street Fighter-bosses, and you know what - I get it. But even if I didn't, I wouldn't fault you for it. Embrace your fandom, it's cool."

You know someone isn't a Lego fan when they want minidolls over minifigures.

This came out of nowhere.

Maybe it's because I'm not into music, but I just don't understand the appeal of these sets. It seems like they just created a collection of generic items and slapped some famous person's name (who I've never even heard of) on them to make them sell better. I'm particularly perplexed by the vinyl (why would anyone pay that much money for a black circle?) and the flowers (which have absolutely nothing tying them to this person).

Wow, quite a number of sets too, not just one. Not a big Olivia Rodrigo fan, but I wonder if they release something like this for Radiohead or Oasis (my favourite bands), would I buy them?

If one of the set is the Radiohead bear and one is the recreation of the Be Here Now album cover, maybe.

First Sophie Ellis-Bextor x LEGO Botanicals, now this.

I'll pay attention when they do some Dire Straits. :-)

Maybe Lego wants to expand its market to include music lovers who are spending lots of money on merch. Haha! Maybe the Beatles and also the BTS sets sold well before? Even if I’m an Olivia fan, I’m not sure I want all these. Maybe a collab comprising a Lego gift with purchase of a brand new LP will work. I’m just not interested in a fake record made of Lego. How about a set of the latest MTV with Olivia at the Palace of Versailles.

Despite being in my mid forties I do know who Olivia is, though I'll only get the flowers out of this collection.

Someone mentioned ABBA would be good band for this theme and I would really like to see what they came up with if they did.

Also tennis if would be another, there are a few players who would get behind that.

Well designed sets no doubt and some nice colours as well but " some of her most iconic on-stage moments through the years ".
She is 23.
She once sat on a moon.
Lets get ad copy back to the real world.

@Kre_O said:
"I don't know who decides on the sets in the theme, but they keep repeating the same thing.

- Flower set,
- Vinyl and megaphone set.
- Vinyl player set.
- Vinyl, megaphone and guitar set.
- Guitar set.

Even with SW and Marvel they don't release every variation at the same time. You don't get Darth Vader helmet, Darth Vader bust, midi Darth Vader scale, max Dath Vader scale in one wave."

This is what’s baffling to me. I don’t want to come off as a hater because I know this line is not for me at all, but I can’t help but think at least one of these sets should have just been incorporated into another, particularly the vinyl record and record player sets.

@ToysFromTheAttic said:
" @Hiratha said:
"I don’t think there’s anything wrong with not having heard of something, but I do think it’s a little weird to effectively declare “I’m ignorant” as if that says anything about whatever you haven’t heard of. It just means you, personally, haven’t heard of it.

Maybe just look it up? As a couple of people have demonstrated is a perfectly viable option? It’s fun to learn things. Be one of today’s lucky ten thousand.

And her music is pretty good."

I fully agree to all of this.

Fun story:
When Canadian rock singer Bryan Adams was still a struggling artist a lot of people responded to his name like a lot of the Brickset users are currently responding to Olivia Rodrigo -- except she's already a legitimate star with millions of fans worldwide. After Adams' self-titled 1980 debut album flopped, he intended to name his second album:
'Bryan Adams Hasn't Heard Of You Either'.

Perhaps Olivia can use that idea for her next record. (Bryan Adams ultimately settled on 'You Want It You Got It', by the way)"

Thanks for that great piece of trivia. That would've been a great name for an album.

@ToysFromTheAttic said:
" @Hiratha said:
"I don’t think there’s anything wrong with not having heard of something, but I do think it’s a little weird to effectively declare “I’m ignorant” as if that says anything about whatever you haven’t heard of. It just means you, personally, haven’t heard of it.

Maybe just look it up? As a couple of people have demonstrated is a perfectly viable option? It’s fun to learn things. Be one of today’s lucky ten thousand.

And her music is pretty good."

I fully agree to all of this.

Fun story:
When Canadian rock singer Bryan Adams was still a struggling artist a lot of people responded to his name like a lot of the Brickset users are currently responding to Olivia Rodrigo -- except she's already a legitimate star with millions of fans worldwide. After Adams' self-titled 1980 debut album flopped, he intended to name his second album:
'Bryan Adams Hasn't Heard Of You Either'.

Perhaps Olivia can use that idea for her next record. (Bryan Adams ultimately settled on 'You Want It You Got It', by the way)"

Evan and Jaron (year 2000 ‘Crazy for This Girl’ one hit wonders with a surprisingly weird post-hit career, as covered by Todd in the Shadows’ One Hit Wonderland series for the curious, also the only reason I’ve heard of them because they were zero hit wonders in the UK) actually did something like that in ‘98! “We’ve Never Heard of You Either.”

An Olivia Rodrigo wave was not something I was expecting, but these look like fun sets with some great parts and neat minifigures. (And so many great purple elements!) I'd be interested to hear about how this product line came out and the backstory of the designs. I'll be interested to see how this line does. (I take Brickset user opinions with a grain of salt; we're a narrow sliver of the community after all and I don't think these are particularly aimed at us, heh.)

@kfr said:
" @Broken_Cheese_Slope said:
"Feel like they’d be better off doing multiple artists here. They are expecting a whole lot of Olivia fans to also be afols I guess. I think they may end up competing with themselves on this one. "

Ah, no! They expect a whole lot of Olivia fans to _become_ afols after buying these sets. Which they are going to buy because they are huge Olivia fans ;)"

exactly

they do things like this to bring in new fans

@Hiratha said:
" @ToysFromTheAttic said:
" @Hiratha said:
"I don’t think there’s anything wrong with not having heard of something, but I do think it’s a little weird to effectively declare “I’m ignorant” as if that says anything about whatever you haven’t heard of. It just means you, personally, haven’t heard of it.

Maybe just look it up? As a couple of people have demonstrated is a perfectly viable option? It’s fun to learn things. Be one of today’s lucky ten thousand.

And her music is pretty good."

I fully agree to all of this.

Fun story:
When Canadian rock singer Bryan Adams was still a struggling artist a lot of people responded to his name like a lot of the Brickset users are currently responding to Olivia Rodrigo -- except she's already a legitimate star with millions of fans worldwide. After Adams' self-titled 1980 debut album flopped, he intended to name his second album:
'Bryan Adams Hasn't Heard Of You Either'.

Perhaps Olivia can use that idea for her next record. (Bryan Adams ultimately settled on 'You Want It You Got It', by the way)"

Evan and Jaron (year 2000 ‘Crazy for This Girl’ one hit wonders with a surprisingly weird post-hit career, as covered by Todd in the Shadows’ One Hit Wonderland series for the curious, also the only reason I’ve heard of them because they were zero hit wonders in the UK) actually did something like that in ‘98! “We’ve Never Heard of You Either.”"

I actually own the album with 'Crazy For This Girl' on it! Love that song. I think I missed it at the time, but I got to know the song because it was on Dawson's Creek. Nice album, and I'd definitely have to look into their further careers. Thanks for sharing!

My kids are fans, they'll want a couple of these sets

I think the sets all look great

The people that would buy these aren't looking to play with them, but display them, and these are great for display.

Nice blend of colors and items, look like good build techniques

I think these will be big sellers

@danieltheo said:
"As a 50 something slightly balding British male AFOL, I have a feeling I am not really in the target market for these sets; but then again, am I the target market for any colourful plastic toy as a 50 something slightly balding man...?"
Sure, e.g. 10497 , 10305-1 , 40912

@CCC said:
"First Sophie Ellis-Bextor x LEGO Botanicals, now this.

I'll pay attention when they do some Dire Straits. :-)

"

It wouldn't be too hard to replicate the 'Money For Nothing' music video in LEGO form. But in that case I also want a minifig of Sting singing background vocals!

More celebrity tie-in sets? Every day we inch closer to the inevitable future where LEGO accidentally makes sets for the next R. Kelley or something…

Not necessarily for me, but I like the idea of getting more minifigs of musical artists, past and present.

@ToysFromTheAttic said:
" @CCC said:
"First Sophie Ellis-Bextor x LEGO Botanicals, now this.

I'll pay attention when they do some Dire Straits. :-)

"

It wouldn't be too hard to replicate the 'Money For Nothing' music video in LEGO form. But in that case I also want a minifig of Sting singing background vocals!"

Since MTV has sadly gone the way of the dodo, I would bet kids these days wouldn't know what that is at all... and that depresses me. I want my MTV!

I don't know what an Olivia Rodrigo is, but that's a neat flower set. But I'm not sure it fits with the rest I have.

is this the first minifigure to show a tongue?

I'm not the target for these sets but I find them great and at a nice price.

Lego are like god dam vampire sucking money out of the fans!

@Meppers said:
"is this the first minifigure to show a tongue?"

Nah, off the top of my head I remember one of the vampires from the Vidiyo line did. Also the Voldemort from 76404 did it too.

Can sets based on bands/singers actually work? Despite how big the fanbases can be, how many fans are willing to buy sets based on their favourite artist? It works with TV shows and movies because you have specific scenes and costumes you can base the sets on but here it's just a bunch of pretty generic large objects (and a whole wave of them too...) paired with a minifig. It might still interest the bigger fans but what about everyone else?
Apparently the BTS set sold fairly well at first but lost steam quickly and is now heavily discounted on the secondary market as its value went down 25%.

@Murdoch17 said:
" @ToysFromTheAttic said:
" @CCC said:
"First Sophie Ellis-Bextor x LEGO Botanicals, now this.

I'll pay attention when they do some Dire Straits. :-)

"

It wouldn't be too hard to replicate the 'Money For Nothing' music video in LEGO form. But in that case I also want a minifig of Sting singing background vocals!"

Since MTV has sadly gone the way of the dodo, I would bet kids these days wouldn't know what that is at all... and that depresses me. I want my MTV!"

You may even need to explain the concept of TV itself. :'-)

I know my girlfriend will want these. That might be the next couple of birthdays/Christmases sorted!

I don't really mind her music (her song for the last Hunger Games movie was amazing), but wake me up when we get LEGO Editions: Hans Zimmer!

@Meppers said:
"is this the first minifigure to show a tongue?"

No, and not the first Light Nougat one to either. Emmet and Benny are key culprits, but if you look through CMF’s long enough, you’ll find plenty.

@molrak said:
"I know the football(/soccer) sets are getting a World Cup bounce, but I wonder how successful they'll prove. Some of the players were obvious, but some are not as universally applauded. Do that many people care to have a LEGO World Cup Trophy on their shelf?"

Don’t follow the sport but the trophy does seem to be selling well enough that it was on backorder the last time I saw it on Lego’s site. Evidently plenty of people want one.

@RaiderOfTheLostBrick said:
"I know my girlfriend will want these. That might be the next couple of birthdays/Christmases sorted!

I don't really mind her music (her song for the last Hunger Games movie was amazing), but wake me up when we get LEGO Editions: Hans Zimmer!"

That would be awesome- imagine the vignettes they could do from Interstellar, Inception, Blade Runner 2049, ect. they could do!

@molrak said:
"I don't know if the BTS set was overproduced or didn't sell well on low production numbers, but it was lingering around retail shelves for ages, both in-store and online. They're the biggest group of the decade. (If memory serves, the set's timing wasn't great? Landed near / during their hiatus.) Price point no doubt played a part, and it looks like these sets should cross a fair range of RRPs.

I know the football(/soccer) sets are getting a World Cup bounce, but I wonder how successful they'll prove. Some of the players were obvious, but some are not as universally applauded. Do that many people care to have a LEGO World Cup Trophy on their shelf?

And does anyone remember that Pharrell set (tied to his movie)? Or even the VIDIYO line?"

There were various reasons why those sets didn't connect with the intended audiences, nor LEGO audiences alike, but if I can give you one counter argument: The Beatles.

They have the same thing in common as the sitcom sets @Elrond pointed out, which is nostalgia. Many people on Brickset have described their 'LEGO Dark Ages', which usually occurs around the time when then become a teenager. Most get back into LEGO once nostalgia for their childhood kicks in. If that is reflected in LEGO sales data, it would mean that the teen market is hard for LEGO to tap into. If so, it figures to create sets based on things popular in that age bracket, like music and sports. Whether or not it works, is a different story...

The Pharrell sets are still a mystery to me, though, because his popularity peaked over a decade prior to LEGO making sets of him. Perhaps because of his association with the Minions?

After yesterday’s appetizer, I gotta say, this comment section has lived up to what I wanted it to be when it finally happened. Round of applause

@troynos said:
" @kfr said:
" @Broken_Cheese_Slope said:
"Feel like they’d be better off doing multiple artists here. They are expecting a whole lot of Olivia fans to also be afols I guess. I think they may end up competing with themselves on this one. "

Ah, no! They expect a whole lot of Olivia fans to _become_ afols after buying these sets. Which they are going to buy because they are huge Olivia fans ;)"

exactly

they do things like this to bring in new fans"

That's why I'm confused why they didn't maximize the number of artists that got sets.

@CommandrCody212 said:
"I like the idea of creating sets around real-world musicians and athletes under the Editions banner, but I think that the execution of this theme could have been better.

Producing maybe one or two sets for Olivia Rodrigo fans would have been more than adequate in my opinion, as opposed to producing an entire wave.

Meanwhile, they could focus on other musicians, artists, and athletes to create a wave that would appeal to multiple interests, as opposed to appealing only to those super fans of one musician. "

Don't worry, they are. I know that Anna Lapwood (Instagram classical organist) has been working on a collaboration with Lego.

@Wallace_Brick_Designs said:
" @Meppers said:
"is this the first minifigure to show a tongue?"

No, and not the first Light Nougat one to either. Emmet and Benny are key culprits, but if you look through CMF’s long enough, you’ll find plenty. "

Not very recent, fairly prominent: https://brickset.com/minifigs/alp005
Fairly recent, reasonably prominent: https://brickset.com/minifigs/coltlbm14
Very recent, unreasonably prominent: https://brickset.com/minifigs/fort010

@Crux said:
" @Wallace_Brick_Designs said:
" @Meppers said:
"is this the first minifigure to show a tongue?"

No, and not the first Light Nougat one to either. Emmet and Benny are key culprits, but if you look through CMF’s long enough, you’ll find plenty. "

Not very recent, fairly prominent: https://brickset.com/minifigs/alp005
Fairly recent, reasonably prominent: https://brickset.com/minifigs/coltlbm14
Very recent, unreasonably prominent: https://brickset.com/minifigs/fort010"

One is not like the other… in a good way.

@LD_Brickmaster said:
" @Kre_O said:
" @Crux said:
" @Balrogofmorgoth said:
" @KyloRen0806 said:
" @Balrogofmorgoth said:
" @KyloRen0806 said:
"As a huge livie, I AM SO EXCITED FOR THESE!!!! I am going to buy all these sets when they’re released. I am just a bit sad they chose minifigures instead of minidolls, they would’ve worked better, but, nonetheless, this is really a dream coming true."
This can’t possibly be a real comment
"

Well, I am sorry to inform you that it indeed is. Having known her since 2016/2017 when she began acting on Disney Channel in Bizaardvark, I have becoming higly interested in her since she appeared on Disney+’s HSMTMTS and debuted her first album (SOUR) in 2021. I am instantly going to buy the sets, I have been waiting more than two years for this to happen."

I think being obsessed with any celebrity is weird, but to say that minidolls should be used instead of minifigures in any scenario is absurd "

Come on, man. We all have our passions and obsessions, otherwise we wouldn't even be on this site. I mean, judging from your name you are a huge fan of Street Fighter-bosses, and you know what - I get it. But even if I didn't, I wouldn't fault you for it. Embrace your fandom, it's cool."

You know someone isn't a Lego fan when they want minidolls over minifigures."

...I feel like this conversation has gone SOUR."

Olivia Rodrigo decided to have minifigures over minidolls. Even she knows that minidolls aren't proper Lego.

@molrak said:
"Do that many people care to have a LEGO World Cup Trophy on their shelf?"

Yes.

I don't personally have any interest in these sets (or any big musician sets really, I prefer smaller synthpop and synthwave artists over radio pop) but they're very well designed, even if the display stuff is getting old.

@Meppers said:
"is this the first minifigure to show a tongue?"

No. Some above, and also Patrick and Spongebob, little devil CMF, pug CMF, the devil from Monster 4, Harley Quinn, various aliens, Slimer and slimed Venkman from Ghostbusters, the recent trash monster, Michaelangelo from the Turtles, Scooby Doo (if you allow animals as minifigures), Unikitty, and many others with tongues showing if not poking out.

Overall these look pretty solid. I do like her music and may have to pick one of them up. The large guitar looks nice and the figures are good, but I don't want to drop that much on a set. So I will have to consider the record maybe.

@lordofthedreams9 said:
"Huh, so Editions is not all about sports..."

Makes me question the point of the theme. Icons is the exact same, even having a brick built guitar before.

I have no idea what any of her music sounds like, but that's a nifty half of an Ernie Ball St. Vincent guitar

These sets look really cool! The flowers are very overpriced and I find the guitar expensive as well but the other sets are priced pretty well. The minifigures are OUTSTANDING! So detailed, and I love that new hair mold.

I think Olivia Rodrigo actually works pretty well with LEGO and her fans would find some of these sets appealing. Honestly, I'm just surprised Taylor Swift isn't the first musical artist to get this kind of LEGO release.

I really liked the music video for Good 4 U when it first dropped, so I’m really happy to see it being represented in the Secret Storage set. This’ll likely be the only time Lego produces a set where a teen girl is burning down her ex boyfriend’s house!

Phenomenal minifigures! I will definitely be getting my hands on the aforementioned Good 4 U cheerleader one. Always love to see a stylish new hairpiece as well!

I may know a few of her songs but I just don't know it's her singing them. I think the sets are reasonably well made and should appeal to the fans. As for me, it is all about new parts and parts recolour - while there are a few parts recolour in there, none of them are of interest to me at the mment. There are also quite a few good minifig heads in there (might have to erase some flowers, stars and butterflies first).

I would assume that Lego will eventually run into a problem with the retailers (if it is not already the case). Retailers have finite amount of shelf space. By rapidly increasing the number of items Lego sells the retailers have to make a choice of what products to showcase as not all of them will fit on the available shelves. This, in turn, could make some lines difficult to find. This, of course, do not really apply (to a degree) to online stores.

I bet Taylor swift is the next it's just too obvious

@kfr said:
[[Will we manage to go 20 comments without somebody claiming they don't even know who this is, so how does Lego dare to make these sets? :)

[obviously, the answer is 'no' since now that I said it, somebody will post it just because...]]]

I honestly don't know who she is and why these were even made when there are so many legends out there! I guess they are trying to do more sets for the "kids" these days.

People commenting on the BTS set: That had some terribly unfortunate timing that worked against it. BTS had a few years of hiatus (Korea has mandatory military enlistment) that they're just starting to emerge/return from.

The Pharrel set was super confusing though. I couldn't have seen that one happening no matter the timing.

@HOBBES said:
"I may know a few of her songs but I just don't know it's her singing them. I think the sets are reasonably well made and should appeal to the fans."
This.

When this article appeared for the first time yesterday (before it was quickly deleted again), I really didn't know who she was.
With the help of my daughters I have now found several of her songs that I know, but didn't know they were sung by her.
I blame it on radio stations these days just playing one song after another, without mentioning the artists (or titles) in between. It's really annoying, especially when you hear a song for the first time that you like and would like to know the artist and the title. At least there's apps like Shazam to help you with that. But sometimes the song is almost over, and before you had time to start the app the song is already over.

@LuccaTalksYT said:
" @lordofthedreams9 said:
"Huh, so Editions is not all about sports..."

Makes me question the point of the theme. Icons is the exact same, even having a brick built guitar before."

My best guess is this is their theme for properties that license real world brands and individuals, since that seems to be the consistent thing between these and the football sets. I'm guessing the Pharrell Williams set would be under this banner if it was released today, and it even had similar branding at the time.

Her music doesn't resonate with me at all, but good for her fans I guess. I don't know how well the BTS and Pharrell sets sold, so I don't have a metric about Lego celebrity sets.

@Meppers said:
"is this the first minifigure to show a tongue?"

Nope, Barty Crouch in Moody disguise from HP did. There are probably others but he's the first I thought of.

It's giving Vidiyo vibes.. we all know how it ended up.

@JediWagon said:
"I bet Taylor swift is the next it's just too obvious "

Why? Taylor Swift is all about maximum profit, I reckon her licensing costs are too much. She even re-recorded all her old albums just to make more money from royalties.

Can't wait for the LEGO Lorna Shore sets, gonna be great.

Make a set for "Prison Of Flesh" you cowards.

@SMC said:
"5 sets for this when Indiana Jones only got 3 sets a few years ago is an evolution for sure.

I do think this should have been like the sports sets, where each set focused on a different artist."

I got you, so like one set for her, and split the other four up between, oh, Garbage, Soraia, The Cocktail Slippers, and The Love Me Nots? You know, to pick four other musical groups entirely at random.

@Meppers said:
"is this the first minifigure to show a tongue?"

Definitely not. 71017-14 is nothing but tongue. 71032-11 is just two tongues. She’s not even the first human with tongue. 71020-19 gives a little bit on her alternate “Canary Cry” face.

My dad is a big Olivia Rodrigo fan. He hates these lol.

I won't repeat my comment from yesterday, so I will just ask this: Why no minidolls? I though LEGO thinks girls love those more than minifigures.

Don't know this person, don't care.

...but I like these for one reason: We're one step closer to a LEGO ZZ Top tribute. Maybe not a full volley of 5 sets, but closer nonetheless. C'mon LEGO, bring me the Eliminator, long beards and fuzzy guitars. The minifigs would be stuff of 80s legend.

I look forward to seeing these featured in a lego.com special aka "a bunch of crap we can't sell" sale.

@PurpleDave said:
" @Kre_O said:
" @JediWagon said:
"I bet Taylor swift is the next it's just too obvious "

Why? Taylor Swift is all about maximum profit, I reckon her licensing costs are too much. She even re-recorded all her old albums just to make more money from royalties."

She re-recorded her music so she could actually own it. She had some sort of contractual agreement that, if the rights to her albums were ever sold, she had right of first refusal. And they were sold to someone else instead, who then refused to sell them to her. So she did him one back by making her back catalog largely worthless when she re-recorded everything. There’s probably not a Swiftie alive who will buy the original albums anymore (you know they all know the full story by now), so dude got cut off from the piggy bank. If he would have just sold the rights to her, there would have been no need to duplicate them."

The record deal that she originally signed is typical in the industry, whereby the record industry invest in the artist and in return they have lesser rights to the recordings. Her re-recording the albums was just about pure greed, and musically a bit poor to listen to the re-recordings and not the originals.

But with greed like that I'm not surprised that Lego would struggle to do a licensed theme, the costs would just be too high.

@lowlead said:
"Don't know this person, don't care.

...but I like these for one reason: We're one step closer to a LEGO ZZ Top tribute. Maybe not a full volley of 5 sets, but closer nonetheless. C'mon LEGO, bring me the Eliminator, long beards and fuzzy guitars. The minifigs would be stuff of 80s legend."

Y'know, I've been struggling to think of a band or singer I'd want to see in Lego form...
Okay, ZZ Top is one...

Yesterday, I was one of the first to react on this before the article got removed. Now seems like a few people were slightly quicker....like 8 hours or so :-)

I know who she is, know she's quite popular, have heard at least a few songs from here but can't remember any of them. But fine, I'm not the target audience anymore. That said, I am surprised to see this many sets all at once. And considering how the (admittedly terrible) BTS and Pharrell Williams sets apparently could only be sold with massive discounts, this move kinda surprises me. While the flower bouquet would have some appeal outside of her fanbase, all of the other sets seem kinda specific.

Also, kinda surprised they didn't go for Taylor Swift first. Though probably just a matter of money: Taylor Swift will make her fans pay top price for whatever she does, so I guess this was just the budget option. Or maybe even initiated by het management as a way of promotion? For kids, any artis available in Lego form will obviously be alot cooler than any other artist.

And talking about other artists, ones I would love to see, no matter how unlikely:
- Iron Maiden - Every iteration of Eddie in Lego form!
- AC/DC - The Thunderstruck stage!
- Muse - Plenty of iconic stuff
- Rammstein - Obviously must include a Fire Brick!
- ZZ Top - The Eliminator indeed!
- Weird Al Yankovic - Long, long time ago, in a galaxy far away.....
- Beastie Boys - Sabotage!

@Kre_O said:
" @PurpleDave said:
" @Kre_O said:
" @JediWagon said:
"I bet Taylor swift is the next it's just too obvious "

Why? Taylor Swift is all about maximum profit, I reckon her licensing costs are too much. She even re-recorded all her old albums just to make more money from royalties."

She re-recorded her music so she could actually own it. She had some sort of contractual agreement that, if the rights to her albums were ever sold, she had right of first refusal. And they were sold to someone else instead, who then refused to sell them to her. So she did him one back by making her back catalog largely worthless when she re-recorded everything. There’s probably not a Swiftie alive who will buy the original albums anymore (you know they all know the full story by now), so dude got cut off from the piggy bank. If he would have just sold the rights to her, there would have been no need to duplicate them."

The record deal that she originally signed is typical in the industry, whereby the record industry invest in the artist and in return they have lesser rights to the recordings. Her re-recording the albums was just about pure greed, and musically a bit poor to listen to the re-recordings and not the originals.

But with greed like that I'm not surprised that Lego would struggle to do a licensed theme, the costs would just be too high."
That's what I would have guessed. She always seemed to be purely about greed to me. Never liked her music either. Bland and boring, soulless and uncreative.
There is so much music around that is actually that no one needs T. S.
Pity that so many (young) people these days are all about pure consumption and easy listening than actually engaging content.

I'm just happy Nick Cave of the Bad Seeds already got his own minifigure.

https://brickset.com/minifigs/sh0856

Who is Olivia Rodrigo??

Given that Chris Stapleton had a Lego video for his song 'Second One To Know' (https://www.youtube.com/watch?v=6zRVuDKxhX8) I am disappointed that there isn't a set with Chris Stapleton in it... plus I like his music enough that I would probably buy it.

I do have the 'Yellow Submarine' set.

I have heard of Olivia Rodrigo - I couldn't name any of her songs - fair play to fans of her and Lego, and to anyone who's interested in these sets though.

If they turn it up to eleven, could we get Spinal Tap based sets?

@560heliport said:
" @lowlead said:
"Don't know this person, don't care.

...but I like these for one reason: We're one step closer to a LEGO ZZ Top tribute. Maybe not a full volley of 5 sets, but closer nonetheless. C'mon LEGO, bring me the Eliminator, long beards and fuzzy guitars. The minifigs would be stuff of 80s legend."

Y'know, I've been struggling to think of a band or singer I'd want to see in Lego form...
Okay, ZZ Top is one..."

I would take the 3 tenors. But they would have to create a new part to make a minifig look fat (they should do that part anyway, it would have many usages) as Pavarotti is definitely not the same shape as the other two (it might be feasible to make a decent rendition of them with existing parts). The other two I can think of are Elvis and Michael Jackson but I'm not sure if people care that much about them anymore.

While I don't care much about the music of ZZ Top, if Lego were to make a reasonably priced set based on them, I would probably get it if only for the novelty of it.

@Kre_O said:
" @PurpleDave said:
" @Kre_O said:
" @JediWagon said:
"I bet Taylor swift is the next it's just too obvious "

Why? Taylor Swift is all about maximum profit, I reckon her licensing costs are too much. She even re-recorded all her old albums just to make more money from royalties."

She re-recorded her music so she could actually own it. She had some sort of contractual agreement that, if the rights to her albums were ever sold, she had right of first refusal. And they were sold to someone else instead, who then refused to sell them to her. So she did him one back by making her back catalog largely worthless when she re-recorded everything. There’s probably not a Swiftie alive who will buy the original albums anymore (you know they all know the full story by now), so dude got cut off from the piggy bank. If he would have just sold the rights to her, there would have been no need to duplicate them."

The record deal that she originally signed is typical in the industry, whereby the record industry invest in the artist and in return they have lesser rights to the recordings. Her re-recording the albums was just about pure greed, and musically a bit poor to listen to the re-recordings and not the originals.

But with greed like that I'm not surprised that Lego would struggle to do a licensed theme, the costs would just be too high."

No, man. I mean, yes, typically how it works is the songwriter gets royalties every time the song gets played on the radio (or these days, every so many plays on streaming), while the record label owns the publishing rights to everything that was produced under contract with them. But she was guaranteed right of first refusal if those publishing rights ever got sold, and the label sold them to someone else without ever telling her. That should have resulted in a breach of contract lawsuit, but even then there’s no guarantee that the courts could force the guy to sell her the rights to her own songs. You want to point fingers and claim greed, he’s your man. She’s successful enough that she can afford to buy out her entire catalog (many artists are not), but someone screwed her over. It would not surprise me if the guy who bought them bribed someone at the label to do a direct sale to him, because I don’t see how the label benefits financially from a pocket sale. I’m pretty sure she could have outbid him if it came to that.

Not bad sets, tbh.
Flower set is interesting for me.
And the minifigs look great.

Olivia who?

@WizardOfOss said:
"Yesterday, I was one of the first to react on this before the article got removed. Now seems like a few people were slightly quicker....like 8 hours or so :-)

I know who she is, know she's quite popular, have heard at least a few songs from here but can't remember any of them. But fine, I'm not the target audience anymore. That said, I am surprised to see this many sets all at once. And considering how the (admittedly terrible) BTS and Pharrell Williams sets apparently could only be sold with massive discounts, this move kinda surprises me. While the flower bouquet would have some appeal outside of her fanbase, all of the other sets seem kinda specific.

Also, kinda surprised they didn't go for Taylor Swift first. Though probably just a matter of money: Taylor Swift will make her fans pay top price for whatever she does, so I guess this was just the budget option. Or maybe even initiated by het management as a way of promotion? For kids, any artis available in Lego form will obviously be alot cooler than any other artist.

And talking about other artists, ones I would love to see, no matter how unlikely:
- Iron Maiden - Every iteration of Eddie in Lego form!
- AC/DC - The Thunderstruck stage!
- Muse - Plenty of iconic stuff
- Rammstein - Obviously must include a Fire Brick!
- ZZ Top - The Eliminator indeed!
- Weird Al Yankovic - Long, long time ago, in a galaxy far away.....
- Beastie Boys - Sabotage!"

I feel like Weird Al would be a perfect fit for this theme. He is loved by kids and adults alike and there’s a LOT of material to work with if there were to be a whole line of sets like with what Olivia is getting.

Personally, I wouldn’t mind seeing a set dedicated to Prince. Or Chicago, but I know they may be a little more niche.

@BrudderandHisBricks said:
" @WizardOfOss said:
"Yesterday, I was one of the first to react on this before the article got removed. Now seems like a few people were slightly quicker....like 8 hours or so :-)

I know who she is, know she's quite popular, have heard at least a few songs from here but can't remember any of them. But fine, I'm not the target audience anymore. That said, I am surprised to see this many sets all at once. And considering how the (admittedly terrible) BTS and Pharrell Williams sets apparently could only be sold with massive discounts, this move kinda surprises me. While the flower bouquet would have some appeal outside of her fanbase, all of the other sets seem kinda specific.

Also, kinda surprised they didn't go for Taylor Swift first. Though probably just a matter of money: Taylor Swift will make her fans pay top price for whatever she does, so I guess this was just the budget option. Or maybe even initiated by het management as a way of promotion? For kids, any artis available in Lego form will obviously be alot cooler than any other artist.

And talking about other artists, ones I would love to see, no matter how unlikely:
- Iron Maiden - Every iteration of Eddie in Lego form!
- AC/DC - The Thunderstruck stage!
- Muse - Plenty of iconic stuff
- Rammstein - Obviously must include a Fire Brick!
- ZZ Top - The Eliminator indeed!
- Weird Al Yankovic - Long, long time ago, in a galaxy far away.....
- Beastie Boys - Sabotage!"

I feel like Weird Al would be a perfect fit for this theme. He is loved by kids and adults alike and there’s a LOT of material to work with if there were to be a whole line of sets like with what Olivia is getting.

Personally, I wouldn’t mind seeing a set dedicated to Prince."

Yes! We need a His Royal Badness set!

@brigadeschick said:
"Given that Chris Stapleton had a Lego video for his song 'Second One To Know' (https://www.youtube.com/watch?v=6zRVuDKxhX8) I am disappointed that there isn't a set with Chris Stapleton in it... plus I like his music enough that I would probably buy it."

Reminds me of this one too: https://www.youtube.com/watch?v=fTH71AAxXmM

Who?

@alyxavior said:
"Who?"

The Who? Nah, probably a bit old for Lego....

The Hu maybe?

@CCC said:
"I'll pay attention when they do some Dire Straits. :-)"

I’d absolutely buy a set of the Brothers In Arms guitar.

@ToysFromTheAttic said:
"It wouldn't be too hard to replicate the 'Money For Nothing' music video in LEGO form. But in that case I also want a minifig of Sting singing background vocals!"

They have to edit the lyrics out three times, and not because the FCC made them. No way TLG touches that song.

@GoldenNinja3000 said:
"Honestly, I'm just surprised Taylor Swift isn't the first musical artist to get this kind of LEGO release. "

Pretty sure the Beatles were first with 21306.

@WizardOfOss said:
"And considering how the (admittedly terrible) BTS and Pharrell Williams sets apparently could only be sold with massive discounts, this move kinda surprises me."

You forgot the Spice Girls…but then again, so has everyone else.

"- ZZ Top - The Eliminator indeed!"

Now that would be a great one for Speed Champions.

Who ???

@PurpleDave said:
"You forgot the Spice Girls…but then again, so has everyone else."
Yes I did. Thanks but no thanks for teminding me ;-)

Was their Lego version a success?

@WizardOfOss said:
"Yesterday, I was one of the first to react on this before the article got removed. Now seems like a few people were slightly quicker....like 8 hours or so :-)

I know who she is, know she's quite popular, have heard at least a few songs from here but can't remember any of them. But fine, I'm not the target audience anymore. That said, I am surprised to see this many sets all at once. And considering how the (admittedly terrible) BTS and Pharrell Williams sets apparently could only be sold with massive discounts, this move kinda surprises me. While the flower bouquet would have some appeal outside of her fanbase, all of the other sets seem kinda specific.

Also, kinda surprised they didn't go for Taylor Swift first. Though probably just a matter of money: Taylor Swift will make her fans pay top price for whatever she does, so I guess this was just the budget option. Or maybe even initiated by het management as a way of promotion? For kids, any artis available in Lego form will obviously be alot cooler than any other artist.

And talking about other artists, ones I would love to see, no matter how unlikely:
- Iron Maiden - Every iteration of Eddie in Lego form!
- AC/DC - The Thunderstruck stage!
- Muse - Plenty of iconic stuff
- Rammstein - Obviously must include a Fire Brick!
- ZZ Top - The Eliminator indeed!
- Weird Al Yankovic - Long, long time ago, in a galaxy far away.....
- Beastie Boys - Sabotage!"

Rammstein and children = not a good combo, from what I've heard

Who is Olivia Rodrigo?

@WizardOfOss said:
" @PurpleDave said:
"You forgot the Spice Girls…but then again, so has everyone else."
Yes I did. Thanks but no thanks for teminding me ;-)

Was their Lego version a success?"

Way I heard it, a single person in Billund pushed it like the best thing since sliced bread, all so they could buy a copy. So I’m guessing they sold one copy at launch, and the rest ended up languishing until they hit clearance. So infinitely more successful than I would have expected by that point in time.