Three weeks ago, I wrote an article on a kiwi Kickstarter campaign that was launched to raise funds for a brand new product called FLEXO.
The campaign aimed to raise NZD $120,000 (approximately USD $87,700, GBP £67,760) to start manufacturing FLEXO, and to see it enjoyed by LEGO-lovers all over the world.
At the beginning of this week the FLEXO Kickstarter target was reached, and support has continued to be pledged at a fantastic rate.
There are some people who will not mix their LEGO with any other third-party brick system, but there are others who will welcome the functionality that FLEXO will add to their models.
Read on as I describe the Kickstarter success, and reveal FLEXO and their product development plans.
The FLEXO Kickstarter reached its funding goal on the 25th of September, 25 days after the project launch. The FLEXO team utilised the services of Funded Today to generate more pledges.
The graph below shows the pledge support in the 18 days since I wrote that first article. You can clearly see when Funded Today influenced the pledge support.
Their Kickstarter support currently sits at over NZD $180,000 (approximately USD $131,640, GBP £101,640), and there are still another ten days to go.
The FLEXO bricks will initially be produced in FLEXO orange, but the team has responded to the community's calls for a more neutral coloured FLEXO brick. The goal is to have FLEXO being less intrusive when integrated into LEGO models.
When the pledge total reaches NZD $185,000, their first stretch goal will be to make FLEXO in a new brick colour. This new colour will be available from January 2017.
To make sure they pick the most relevant neutral colour, they are reaching out to the community of FLEXO backers and LEGO lovers with a survey to find out what the most useful neutral-coloured FLEXO brick would be.
The FLEXO team are interested in some feedback on future colour choices. They have developed a Google Form to conduct the survey. There are only four questions:
- What is your favourite brick colour? There is a link to the Bricklink colour guide to you help select your favourite colour name.
- Out of the following, what is the brick colour you use most often? (Black, White, Light Bluish Grey, Dark Bluish Grey)
- Out of the following, what would be your most wanted FLEXO brick colour to use in your models and creations? (Black, White, Light Bluish Grey, Dark Bluish Grey)
- Is there another neutral FLEXO brick colour option that should be added? If so what colour is it?
I have visited the FLEXO team and their design workshop.
One of my key questions was about product quality. I am reassured that the FLEXO products will be manufactured to similar exacting tolerances as the world's best brick construction systems.
I believe that the FLEXO team will have procedures in place to monitor the production of every batch of FLEXO bricks and tendons.
Ten days remaining
In the last five days, there has been 200-400 backers per day with a pledge value of above NZD $23,000. Yesterday had a record 475 backers generating NZD $27,000 support (approximately USD $19,746, GBP £15,246).
There are only ten days to go before the Kickstarter campaign closes. There are still a few Early Bird pledges remaining. It is estimated that Early Bird backers will have their FLEXO delivered by December this year, just in time for Christmas.
There are an unlimited number of regular pledges available with an estimated delivery time of early 2017.
If you are interested in this new brick construction product, make a pledge now.
I believe the NZD $185,000 stretch goal target will be reached by 5pm BST Thursday.
Disclaimer: I have no financial interest in the FLEXO company. I am simply wanting to support a great kiwi project, and believe this product will go a long way to compliment LEGO and other brick systems.