LEGO Elves: Secrets of Elvendale

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LEGO Elves is now in its third year and the magical world of Elvendale continues to be explored in both sets and animated series. The latest series, LEGO Elves: Secrets of Elvendale will be released on Netflix on the 1st of September and consists of eight episodes.

Furthermore, the series exhibits a brand new animation style courtesy of Studio Mir, a Korean animation house responsible for other well known series including The Legend of Korra and Voltron: Legendary Defender. You can watch two trailers for the series after the break...

Thanks to Aanchir for drawing this news to our attention.

 

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21 comments on this article

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By in United Kingdom,

Elves, Nexo and Speed Champions all finishing after the current wave ends.
Won't miss Elves or Nexo

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By in Denmark,

^Who says?

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By in United Kingdom,

Lego are streamlining their range for 2018 with fewer ranges but wider selections in the range

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By in United States,

Studio Mir are really good--I'm kind of surprised to see Lego teaming up with them, to be honest.

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By in United Kingdom,

Why does all the sifi and castle stuff all end after like 1-4 waves? Don't they get bought or something?

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By in Canada,

I haven't heard anything of either Elves or Nexo ending this year...if so then they lasted about the same length as Chima. I don't know Lego business model when it comes to these themes and shows but perhaps the plan is really for it to only have a timeline that lasts for 2-3 years. Ninjago and Friends seem to have become staples of the Lego line.

I could truthfully see Nexo ending, as in Canada I've frequently seen these sets at 40-50% off even after only 6-9 months. This steep discount is much higher than the normal sales we get on Lego which is only 20 (maybe 25%).

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By in United States,

I've never understood why the other Lego animated shows all were based on actual Lego pieces, but the Friends and Elves animated shows seem to want to distance themselves from the bricks, blocks, and buildings. Isn't the whole idea of these shows to promote the building sets? The Friends show isn't even called "Lego Friends" it is "Friends of Heartlake City."

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By in United States,

@paulrothwell74: So far I've heard from fairly reliable sources the exact opposite—that Elves and Nexo Knights will both be continuing into next year. Earlier this year I had been afraid that this might be the last year for Elves (largely due to incidental similarities to other themes in their final years), but I certainly don't think Lego would go to such a prestigious animation studio (a non-Danish one, no less) for a theme that was on its last legs.

@TheLegoFan: Themes that last more than two or three years tend to be the exception, not the norm. The popularity of any given theme usually declines as time goes on, requiring even popular overarching themes like Castle and Space to be "refreshed" with new concepts and branding. The main exceptions, from my experience, consist of either modern-day themes with minimal stories (City/Friends), "basic" themes that do not need to be reworked to feel fresh and exciting (Creator, Minifigures, etc.), themes based on popular ongoing franchises with a history of strong merchandising (Star Wars, Super Heroes, etc.), and, very rarely, in-house story franchises that manage to build their own long-term success by both retaining old fans and adding new ones (Bionicle, Ninjago, possibly Elves?).

@kylekendall: I don't know the specific reasons and it likely varies from theme to theme, but I do know that I end up seeing complaints either way. If the figures don't look like Lego, I tend to see complaints that the only "Lego" is in the name (though if you'll look closely at the backgrounds of these trailers, there are quite a few Lego details like leaves and flowers). If they do, as they do in this year's Elves webisodes, I tend to see complaints that it's too cutesy/uncanny valley/weird. It's a situation where you literally can't please everyone. Personally I think both styles have their merits.

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By in Netherlands,

I think the discontinuity of Elves, Nexo Knights and Speed Champions is based on the lack of retailer catalogue pics of those themes. The sets for the rest of the themes were leaked a week ago, except for those 3 themes. Which is what led people to believe that they would be discontinued next year.

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By in United States,

I haven't watched any of the Elves series, nor have I bought any of the sets, but you have my attention with Studio Mir. Love their work. And I kinda hope this leads to some sort of partnership between Lego and Mir because that'd be amazing.
Just think if they brought back Exo Force. Exo Force + Studio Mir would be a match made in heaven.

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By in Poland,

Looks generic, and sadly not as good as I hoped.
I don't like how Bishie they made Farran - obvious fangirl bait.

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By in United States,

@kylekendall: Hardly any of the LEGO animated shows stick strictly to the bricks. In the Ninjago, Chima, and Nexo Knights cartoons, for instance, the vehicles, buildings, creatures, and environments are heavily stylized,, and the only aspects that almost directly match the sets are the minifigures. This is in part because advertising laws in some countries like the UK are very strict about not allowing TV shows to be just long-form advertisements for a toy line, so these shows have to distance themselves from the actual products to meet those broadcast requirements.

As for Friends and Elves, the figures in those themes are designed to look more human-like to begin with, so it's not a huge stretch to depict the characters with human proportions and features.

Anyway, I'm very excited for this! It seems to be generating quite a bit of hype even outside of the usual LEGO fan circles. Elves is perhaps the best LEGO theme, and it's great to see it finally getting more recognition! It also gives me high hopes for the theme's future!

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By in United States,

I feel like if I were to draw a pie chart of the demographics Lego was intending to target with this, it would look something like 49% young girls who like Lego Elves, and 51% Avatar fans who will be enraptured by studio Mir and the pseudo water and fire bending this trailer just showed us... I can bet they just hit quite a few of that demographic's weak points.

Joking aside, while I really have no interest in the Elves line, I'm pretty shocked to see Lego working with Studio Mir on a project like this. That's.... a really big step up from the usual Lego tv show fare.

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By in United States,

I have an odd question. Does anyone know how to obtain the soundtrack used in the animated series?

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By in Poland,

I'm so glad that ther will by more LEGO Elves normal episodes, the online ones din't make much seanse. And that it will be mad by the same studio that made Avatar the legend of Korra, and it's one of my favorite TV serises. I just can't wait!

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By in United Kingdom,

I'm confused, I thought for the Netflix series they were shifting to a style where the characters looked like their Minidoll selves, or was that something else? I'm admittedly a bit out of the loop with Elves and Nexo Knights' TV series this past year or so.

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By in United States,

@Boettner Builds: Depends. Some composers for TV share their works online. And some series get digital and/or physical soundtrack albums. The LEGO Ninjago cartoon has been lucky enough to get both. But other series never get a soundtrack release of any kind. It's kind of unpredictable.

@Xaran_Alamas: The shorter webisodes this year use a minidoll-based style, which I expected to be a sign of things to come in the Netflix series. Now that we've seen the Netfix trailer, though, I think the style change for the webisodes was probably more so that the previous animation studio could continue working on those without it just seeming like an inferior quality version of the human-like character designs in the Netflix series.

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By in United States,

Awesome!!! :D I'm so exited!!!! :D Aw no, not another graphics change... I personally enjoyed the first one best, thought the second was cute, just sudden and confusing. :p I do hope that this new style is at least similar to the first... :p :)

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By in United Kingdom,

I'm very much hoping this will give a boost to Elves sales, as the supply of the last wave of Elves sets for this year was a bit muted. There are very few Elves sets on the shelves of my local (UK) Smyths store, and I'm not sure whether this means it's selling really well, or the opposite (little stock ordered due to previous sales). Personally as an old male AFOL I love the Elves series, and have collected all the sets over the last 3 years

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By in United States,

It'd be nice if another fantasy theme with fire, water, and air as elements got its own animated series.

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By in United States,

@LegoLover58: You mean Bionicle? It got one last year!

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