The Leicester Square LEGO store has been the subject of extensive promotion since it opened in 2016 and much of the associated advertising has been focused upon Lester. This minifigure embodies the United Kingdom and received a great deal of attention in advance of the store opening. Many fans were therefore disappointed to discover that just 275 copies of the figure had been produced for the occasion.
Fortunately, LEGO has now released 40308 Lester as an exclusive product for the Leicester Square LEGO store, giving all those who missed out on the original exclusive minifigure an opportunity to acquire an identical version which also comes with a black umbrella. I have been very excited to add Lester to my collection, so much so that the relatively high price of £5.99 at the store seems quite reasonable!
Lester features a brand new smiling head and wears a striking three-piece suit. The Union Flag waistcoat is perhaps the most eye-catching aspect of the minifigure and it looks marvellous in contrast with the dark blue jacket and trousers. I particularly appreciate the impressive attention to detail as the diagonal red stripes on the waistcoat are slightly offset, just as they are on the traditional flag.
The minifigure also wears a black bowler hat which is fairly rare, having come in just five sets before now. This element was out of production until recently, hence the limited number of figures which were available in 2016. It was certainly worth the wait though as a properly dressed British minifigure would not be complete without appropriate headgear!
Lester is wisely equipped with an umbrella in readiness for the sudden rain showers which are a notorious feature of British weather. This element has only appeared in three previous sets and looks splendid, with impressive moulded detail throughout the folded canopy as well as a handle for the minifigure to grip.
It almost goes without saying that 40308 Lester is a worthy addition to your collection if you are able to visit the Leicester Square LEGO store in London. The polybag is priced at £5.99 so is considerably more expensive than most items of a similar size, although its exclusivity goes some way to justify that in my opinion and it is undoubtedly a superb souvenir.
However, the secondary market demands a higher price so those who are unable to visit London will be required to pay around £15.00 or $20.00 at the moment. I would hesitate to spend that amount as I expect the price will reduce as excitement surrounding the polybag abates, particularly since it has only been available for just over a week!
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