Last week LEGO IDEAS were pleased to share the new and updated LEGO IDEAS website. For the last couple years, LEGO IDEAS has been on a journey to make LEGO IDEAS more than a place to share ideas for new LEGO sets. LEGO is working to make IDEAS the crowd sourcing and co-creation hub for teen and adult LEGO fans.
This development started with the LEGO IDEAS Test Lab early last year, and then the Contests beta was launched in November. Now, LEGO has redesigned their site and navigation to feature Contests fully alongside the “classic” LEGO IDEAS projects—which have now been rebranded as Product Ideas.
Read on as I attempt to navigate you through the new IDEAS site and show you where all the old features are lurking.
Here's what's new on the new Ideas site:
- A redesigned, responsive site design with an improved mobile experience.
- A news feed that shows you top items according to a score by default. You can also toggle the feed to show the most recent items first by selecting “New” in the Sort By box underneath the left menu on any news feed page.
- Redesigned navigation menus that make Contests more visible.
- Projects are now called “Product Ideas.” LEGO found that the public called them “ideas” anyway, so they updated this for clarity.
- The Discover page now lets you search product ideas, contests, contest entries, and blog posts.
- LEGO has updated our Product Idea Guidelines and Terms of Service. Most notably, now:
- All product ideas must be submitted on your own behalf and not on behalf of an employer or client.
- Under Prizes and Rewards, LEGO has added a missing mention of the consolation prizes given for Product Ideas not approved in Review.
Taking a look at the menus
This article has been written by someone who does not use a smart phone so some of the features may appear differently for smart phone users.
On the top right hand side of the LEGO IDEAS home page is three main buttons enabling people to:
The Shop for Products button takes users to the Shop.LEGO.com for your country.
Left hand menus
The left hand side of the home page has a more useful menu directory.
The first level menu options take you to:
- Product Ideas
- Discover (more on this option later)
- Community, or
Beneath the menu are three Radio Buttons for sorting your selection by Top, New or Most Supported.
The Most Supported menu and the Most Supported radio button produces different results:
- The Most Supported menu option will filter the Product Ideas to show the most supported Product Ideas that have not yet entered the review stage. There may be a couple of Product Ideas that have Achieved Support (ie. 10,000 supporters) but this filter is useful as it quickly takes you to active projects that are most supported.
- The Most Supported radio button produces a different result. It incudes all the Product Ideas that have failed the review process and are therefore Not Approved.
LEGO may need to make some adjustments how the radio buttons work so that they become more useful.
This menu can collapse to show only the first level menus.
Once LEGO has improved how contests work and the admins tools that allow people to support them, the Contests "beta" label will be removed. LEGO asks people to look forward to more exciting LEGO IDEAS contests late summer and fall 2018.
Clutch Power and Badges
Here is my row of badges.
From left to right, the badges are awarded for:
- Each Product Idea that reaches 1,000 supporters milestone.
- Each Product Idea that reaches 5,000 supporters milestone.
- Each Product Idea that achieves 10,000 supporters.
- Autobiographer badge is awarded to people who fill out their Bio field of their Profile Information.
- Cuusoo Badge is awarded to people who participated in the original LEGO Cuusoo.
- Test Lab Badge is awarded to people who participated in the LEGO IDEAS Test Lab.
- Luminary Badge is awarded to members with a project that has reached 100 followers.
- Socializer Badge is awarded to members who have reached 100 likes on their comments.
- Trailblazer Badge is awarded to members who have reached 100 followers.
As you formally participated at LEGO IDEAS, you would earn points and badges that become your “Clutch Power”. The more you support, share, or create, the higher your Clutch Power points would be, and the more badges you will earn.
Until now, members at LEGO IDEAS could earn “Clutch Power” points for doing certain things on the site like earning followers or receiving likes for comments. While this was a way to rank active members, the cumulative nature meant newer members couldn't easily break into the rankings.
LEGO prefers all members are welcomed on equal footing and the focus be on great submissions. So, they’ve removed Clutch Power points. Don’t worry though, your badges aren’t going anywhere!
I always considered that the analysis of the accumulated “Clutch Power” of people who supported your Product Idea was one factor used during the review phase of Product Idea selection.
Personal Profile Menu
On the top right hand side of the window you will see your Personal Profile Menu.
Next to this are some new icons:
- The magnifying glass represents the Search box.
- The filing cabinet takes you to the Home Page.
- The telescope takes you to the Discover Page.
- The two people icon takes you the Member's Community where you can further sort by:
- Most submissions, or
- Most followed
There are 955691 people registered at LEGO IDEAS.
The telescope icon on your profile menu takes you to the Discover Page. The Discover link on the left hand menu will take you to the same page.
This page has the closest functionality that the new version has of a Legacy Mode. Once you find yourself at the Discover Page the familiar site filters will be visible.
Back to the Top Button
A feature that I have not seen before is the Back to Top button. Just like the ^Top button here at Brickset, this button will take you - well - back to the top.
This button is visible on most pages but is not visible on your Product Ideas Updates page.
The top left LEGO Ideas Logo
Finally, the LEGO IDEAS logo or the PRODUCT IDEAS hyperlink will take you to the home page.
Consolation prizes given for Product Ideas not approved in Review
If your Product Idea is not approved in Review, you will receive the following consolation prizes:
- Up to three LEGO products totaling $500 USD in combined value, subject to availability.
I hope this tour of the new LEGO IDEAS website has been helpful. I am interested to hear your experiences following the new site upgrades. In particular, I am interested in any experiences you may have to offer if you use a smaller smart phone platform.