Finally... Brand store set to open in Southampton

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Those of you with long memories may recall that we first posted an article about a brand store opening in Southampton back in 2013.

Unfortunately it did not come to pass at that time but today we have confirmation from the Southern Daily Echo that, finally, it will open its doors in the West Quay centre in the months leading up to Christmas this year. I believe it will be a few doors down from the Apple store.

Why am I reporting on this when shops open elsewhere all the time without mention here? Because it's just 10 miles from Brickset Towers!

A store is also re-opening in Birmingham's Bull Ring, some 12 or so years after the last one there closed. Both malls are owned by Hammerson.

Plus, it seems that the Netherlands is set to get its first stores too, in Amsterdam and Utrecht. The wording of this article suggests they'll be 'under [LEGO's] own management' rather than certified stores. Thanks Google54 for the news.

40 comments on this article

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By in United Kingdom,

There goes my savings!!! At last! I had been told from the wife who used to work at West Quay that John Lewis holds quite a lot of weight when it comes to new shops. West Quay are also picky about what shops come in - they want it to look premium. Always seemed a perfect fit for me and with footfall falling in the high street, this will help !

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By in United Kingdom,

Arr man! I really want a lego store at rushden lakes!!

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By in United Kingdom,

Seems a bit strange that they are opening one in the bullring again when they’ve recently opened a shop in the legoland discovery at Birmingham, especially with Lego retaking ownership from Merlin. Still, all good. The more the merrier!!

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By in United Kingdom,

Very nice... now when do we get one in Ireland?

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By in Netherlands,

When do we get a brandstore in Amsterdam!!!!

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By in United Kingdom,

Thank the gods for that! I’ve missed the B’ham store since it closed down.

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By in United Kingdom,

^ I was struggling to remember when it closed. Can you remember? Around 2004-5, wasn't it?

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By in Germany,

"Because it's just 10 miles from Brickset Towers!"

I want you to know that I am extremely jealous. My nearest store is a three-hour round trip.

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By in United Kingdom,

^ MY current store is a 3 hour round trip, if the traffic is favourable, so I feel your pain!

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By in United Kingdom,

Well happy with this announcement. Will mean it'll be 30 mins by train to Birmingham for my LEGO supplies, with VIP points & all that. :D
Just got to find out the opening date and book that as a day off work ;)
Plus, it's closer to New Street, rather than walking to the north side of Brum for the Discovery Center

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By in Germany,

... southwest germany still not covered, too...

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By in United Kingdom,

My nearest LEGO store is less than 10 miles away in Shepherds Bush. A mere 2 hour round trip!

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By in Australia,

My nearest Lego store is half a day away - in an aeroplane.

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By in United Kingdom,

Hopefully some good "New Store" opening exclusives will be keeping eyes on this one as slightly closer than Huw to this one as few more junctions down the M27 towards Southampton. Maybe LEGO will do a few special releases as this store as Huw is so close !!!

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By in United Kingdom,

Great news that Birmingham will be getting another store in the Bull Ring. I think the original store closed during the times of financial troubles at TLG and they did not renew the original lease.

Times have moved on and I am sure Birmingham can sustain a proper Lego store as well as the Legoland Discovery Centre which is a walk from the City Centre, currently through a building site - I visited there on Tuesday, but things are getting better and it will soon be a short tram ride away from the city centre. More importantly the new store will be a 30 minute train ride from me!!

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By in United Kingdom,

I've just checked and the new Bull Ring centre opened in September 2003 (where did that time go?) so if TLG had a 3 year lease on their original store that would make closure around 2006. I was still in my dark ages then but can remember seeing the store open once. Next time ....gone...

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By in United Kingdom,

@Huw - is the Birmingham one also planned to open before Christmas, or is it some time later? I can't find any news on it.
I live in Birmingham and it'll be a simple 15 minute train ride for me! Bye bye solvency!

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By in United Kingdom,

Fantastic news!

Future trips to Southampton Ikea can now be brightened up by going next door to the Lego store!

And trips to visit my brother in Birmingham will Be even better!

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By in United Kingdom,

The official press release states "The LEGO Store Birmingham and the LEGO Store Southampton will be opening their doors during the run up to Christmas, with the exact the date of each grand opening set to be announced soon."

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By in United Kingdom,

10 miles on the M27 is still 3 hours, isn't it?

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By in United Kingdom,

^ LOL, it can be at the moment what with the roadworks!

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By in United Kingdom,

There are three official LEGO stores within 50 minutes of me. But as I can't afford much LEGO, their proximity doesn't do me much good. :~(

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By in Netherlands,

It looks like there are 2 brand stores opening in The Netherlands too before christmas, in Amsterdam and Utrecht. These are the first ones in The Netherlands, finally.

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By in Netherlands,

Yihaaa! Hope they wont open the Utrecht one in Hoog Katereine tough, as that is literally a stones throw away from my office. Might as well ask my employer to directly wire my salary to TLG in that case... ;)

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By in Netherlands,

Just too bad the Dutch LEGO Stores will open so close to eachother, instead of more spread out. Now I still need to travel a few hours, which I'm most likely not gonna do

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By in United Kingdom,

So pleased Birmingham is getting an official store again, can get new releases in an hour round trip instead of waiting for shipping time or having to go to MK, hope it’s open in time for any large upcoming UCS sets.

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By in United Kingdom,

As I live in neighbouring Worcestershire, I suppose my Saturdays will be spent at Birmingham when it opens, and I suppose goodbye Cardiff I will not need to visit you anymore.

I was so excited when I read the article on the Southern Daily Echo this morning I had to message it to Brickset a soon as I red it. Southampton and Birmingham will add the current 14 stores to 16 stores in the UK. I hope Birmingham's will be larger than the LEGOLAND Discovery Centre store in the city.

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By in Netherlands,

@Huw the article about Dutch stores explains that the stores will be under the own management of the LEGO company, instead of a specialised reseller. (They call it franchise, but we don’t have those over here)

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By in United Kingdom,

^ OK, thanks for clarifying, that's what I thought. My wording was not great.

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By in United Kingdom,

A bit late opening and reopening these UK stores when the message the new VIP scheme is sending out is we will only reward our customers who shop online or use a very poor website to place orders.

Hardly promoting their stores are they?!

BRING BACK INSTANT REDEMPTION IN STORE!!!!!

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By in United Kingdom,

Not gonna lie I think LEGO could have chosen Intu Merry Hill as the Birmingham's new store as LEGOLAND Discovery Centre is fairly close to the Bull Ring where the new one is opening. Merry Hill shopping centre is only a few miles out from Birmingham City Centre and it would do as well if not better than in central Birmingham as Merry Hill is massive and full of big name shops and thrives in customers, but that's my opinion.

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By in United Kingdom,

yes yes YES!! Thats great! I was wondering how lomg it would be till we had one in southampton
Gonna be a bit dangerous though, i'm in southampton almost every day

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By in United Kingdom,

at least now i don't have to travel all the way to Brighton for my nearest store

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By in United Kingdom,

Now just need one in Bristol or Cardiff.

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By in United Kingdom,

oh no...but if I go the other half will want to go to Ikea as well, which I've managed to avoid so far. I see a very expensive trip in my future!

And with the M27 roadworks at the moment a very long one too!

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By in United Kingdom,

@yuffie there already is one in Cardiff, in the St David's shopping centre, though I agree Bristol should have one either in Cabot Circus or in Cribbs Causeway. Or maybe one in Exeter city centre.

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By in United Kingdom,

yes!!! a Lego store in Cribbs causeway, I've been there recently as well.

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By in United Kingdom,

Very happy that I'll have a Pick a Brick wall less than 40 minutes from me :)

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By in Netherlands,

Amsterdam/Utrecht LEGO Stores is an even better news then the 2020 Scheveningen Discovery centre.

Simply love it.

Finally some official LEGO stores. coming to the Netherlands.

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