Rebuild The World

???

I’d kind of expect an advert about Lego to have more Lego in it... it was fun, though!

So its meant to be just an advertising campaign to ty and promote creativity to a new generation of kids?

Looks a hell of alot more like a bunch of advertising execs have taken a variety of illegal substances.

Well it’s a good ad, very funny and all that, but how have we reached the point where we get teaser trailers for a Lego advert?

My ideal world.

Very enjoyable video to watch for sure...

I like it. It's fun recognizing Lego parts and sets in the "real world" and the switch at the end reinforced that. It really made me want that Belville bunny tho!

So bizarre

Can we apreciate they used real world things that have Lego set?
The blue car and Harley for example.
Lego needs to be zany more often.

Well that was bizarre, and a bit surreal. Thought the barber shop scene was creepy, you can spin a minifigures head round but it doesn't work so well with actual humans. But I am still wondering, what exactly are they advertising here?

The part where the Caterham stops to let the ducks cross the road took me right back to LEGOLAND Billund this April where the Safari Ride didn't manage to do the same despite the best efforts of the staff yelling at the person nearest the controls... I won't show this vid to my girls in case it reminds them too.

Bit Alice in Wonderland in its wackyness really...

I love it! Such a fun video. Packed with little references to existing LEGO themes too. I like how much of it is just colorful, even random-colored objects. Some of the builds remind me of Time Cruisers, too. Like the helicopter with the palm tree for a rotor. I have every intention to incorporate similarly wacky ideas into my LEGO layout, albeit sparingly.

In the voice of Dr Evil from Austin Powers... Riiiiiight.....

Well....... Funny for a video on youtube but the hype... Did Huw really travel to Billund for that ? It was clever, as has been said advertising its own sets as real vehicles etc, but there was no new thing for anyone to buy ? Even if it were a new range it seems a little extravagant. Its almost saying these are some things we have made, you may own some. Mix them about a bit don't buy any more sets.

I now want a human-sized LEGO bow and arrow

I have no idea why AFOL sites are covering this.

@dmcc0 there you go: https://brickset.com/sets/5005413-1/THE-LEGO-NINJAGO-MOVIE-Bow-Arrow

I didn't think hunting was politically correct any more...

Um.

What?

Well, looks like everyone was overthinking the teaser by quite some margin. I know I was. Not a bad advert though. But generally speaking I try to avoid adverts, rather than seek them out!

I do not get the hunter aspect at all. I did like the "palm tree makes a helicopter" stuff.

But, overall, it's just an ad?

https://www.brothers-brick.com/2019/09/17/lego-launches-rebuild-the-world-campaign-to-inspire-creativity-in-kids-around-the-globe-news/

This site has a better overview of the whole RTW initiative. It's still an advert, but there's slightly more to it.

I have... legitimately no idea what I just watched o_O

Also, the part at the beginning of the town scene, where the lady was walking by and her hair kept changing? Reminded me of the old Lego Island PC game, where you could click on characters you saw and change their hair / headwear. So that was a nice little reference, if nothing else ^^

I still don't get it.

The ad doesn’t help my second dark age. I buy a lot less Lego than I used to Lego. :-(

It’s still super weird and I still don’t understand why this is a thing ??

Still gotta have that conflict, I guess.

It’s meant to be a fun and crazy ad. That’s it. No need to look any further.

Well there you go, a masterclass in modern advertising. Lego don't need to be 'selling' a product line, they are the product. The releasing of an image of the minifigure generated 1000s of clicks and speculation with no other action (none of the site admin offered an explanation of where it came from, so I figured that there must be a big reveal coming).

And then in the past few days there's been a 'tease' to generate more interest and then a big reveal- the cost of shipping internet influencers to Billund is minuscule compared to a worldwide media launch.

I may never see that video again, but I've given countless page clicks, enjoyed it and shared it with my son, so that's the brand awareness campaign successful! Obviously it's not going to influence me to spend more money on Lego, I already do that!

Much adoe about nothing.

Ouch, that was ... bad.
A bit of joke, too, since so many of the Lego sets are now licensed themes that in no way promote creativity (i.e. taking sets apart and building something completely different). Remember back when...etc.

That was bizarre - and terrible. It's more likely to put people off LEGO than win them over into buying it. It would have been better to have made the same advert but with LEGO throughout.
You can't beat this one: https://www.youtube.com/watch?v=5Y6zN960TzE

Was hoping for exciting twist on Fabuland theme, got an ad campaign..

Maybe LEGO should address the rip off prices and flawed VIP scheme changes first?

They missed an awesome opportunity not to have everything made out of Legos from the start,would have been less weird! (being corrected about the s in 3...2...1...) ;)

I live in Massachusetts and even I want whatever the people in Denmark has clearly taken.

I don't get the set that's listed on her, none of this makes any sense.

The Danes get way too much sun in the summer.

I like the bit where the Caterham is rebuilt. It's all too easy to fall into the mindset that a set, especially a licenced set, has a 'correct' configuration. This advert reminds me of The Lego Movie in that way, as well as the idea of having an invented world where things can collide and change and behave in ways that aren't expected from their form. To me, this is a reminder that before anything else, lego is still a toy, and can be treated as such - although that's not to say there's anything wrong with treating it as a piece of art instead, if you want.

I think it's right clever, actually. It emphasizes the exact thing that makes Lego so unique and appealing: that anything and everything can be remade on a whim, without need of logic or convention. It conveys that magic without feeling like an advert for a 'product'.

The overall hunting theme is strange. Is that really an ideal that Lego are trying to promote? Was this created by Ted Nugent's ad company or something?

The guy driving that Caterham 7 had a field day, I like that car.
Fun commercial, not sure what it is supposed to be about, but what I got out of it is: have fun, build with Lego bricks, do as you like, anything goes.

Madness instead of logical, congruent themes? Seems about right these days, unfortunately.

I enjoyed the wackiness of the video. Scrolling through all the comments here I am a bit surprised that so many people are disappointed, or dislike it, but then I did not know there was any sort of hype going on about whatever this is supposedly about!?!

These comments are hilarious! Everyone who thinks this is so "trippy" or "bizarre" or that it's so inappropriate to show a head spin around...you don't get out much, do you?

I'm guessing most of the comments about "hard drugs" were posted by people who have never actually taken any. :)

As adverts go, I think it's fun and refreshing. To me it represents the core of what building with LEGO can be about in rather the same way The LEGO Movie did, and I appreciate the many Easter eggs sprinkled throughout. It's difficult to see what so many people are getting bent out of shape about.

It is hilarious seeing AFOLs react to this. If this were an advert for a new giant pile of gray bricks with a Star Wars logo on it, there would be applause. But, mix things up and do something colorful and weird and creative, and brows get furrowed.

From the LEGO Facebook:
"Rebuild the World will be a celebration of creativity and an invitation to look at the world through the eyes of a child again. If that sounds nebulous, it's because there'll be a whole bunch of different activities, events, and videos to highlight how awesome it is to rebuild the world."

The pitch is: “Show a story that kids make up while playing with Lego, but replace it with photorealistic items (and some hints of Lego).” Pretty fun. It’s showcasing how imaginative playing can be. A good ad campaign.

So just a thought when I read all these comments saying "I don't get it", "This is crazy" etc. LEGO's core function is about letting your creativity and imagination loose! The video shares the kind of unbridled imagination that kids show when they play and suddenly their inflatable raft can now fly! Why? Because kids make the rules in their own imaginations... and YOU can too! Maybe instead of building a "set" try building something totally random out of your head... and remind yourself that it doesn't have to be "Instagram-able" perfect! It's YOUR own creation and it IS what you say it is and it's awesome! Now, I'm off to build a jet-powered 3 seater lawn mower with a built-in margarita maker!

Indeed, this is how most of the kids I know play with Lego. And the real-life enactment of it makes it that much better to me. So while real cars don't fly, while playing they obviously can!

As for the teaser - that's how marketing departments work these days. Anything is news and exiting. Because in this world, there's gotta be news every day, multiple times a day preferably. So obviously a new ad-campaign is big news...

If a LEGO ad falls in the woods and there’s no one around to understand it, did it make sense?

Newsflash. This isn't going to win back the customers that the VIP points debacle has lost them.