LEGO Stranger Things teaser

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Following the recent teaser for Stranger Things season four, LEGO has constructed their own version of a shot from the trailer on Twitter.

While this minifigure and scene seemingly comprise existing pieces, this image might reveal LEGO's continued intent to produce sets based upon Stranger Things.

Do you think more Stranger Things sets are likely and what would you like to see? Let us know in the comments.

54 comments on this article

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By in United Kingdom,

I loved the set they produced for Stranger Things, looking forward to seeing what they come up with next :-)

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By in Australia,

Hope these ones are more affordable.

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By in Netherlands,

I like the series and what Lego made so far, but budget and space wise I'll have to skip.
I wonder if the other car they used in the teaser video will be part of a new set.

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By in United Kingdom,

I'm up for some more Lego ST. Just as long as it's actually available to buy.

/gives Paddington stare in the direction of Barb and Castle Byers

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By in Puerto Rico,

@Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

I agree but, it's no worse than other properties they have taken, this is something that should be exclusive to the 18+ aisle.

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By in Poland,

Ah yes, another licensed theme. I'll pass.

When will Lego finally make something original again?

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By in United Kingdom,

@Lordmoral said:
" @Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

I agree but, it's no worse than other properties they have taken, this is something that should be exclusive to the 18+ aisle."


Walking down the supermarket Lego aisle, seeing Winnie the Pooh and Stranger Things sets sitting on the shelf next to each other under 18+...

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By in Estonia,

As long as the new sets are nor brickheadz, busts or vidiyo, I'd buy them. Even in Duplo.

The coolest thing would be a Stranger Things set in the Education line (in a dacta style box, to be correct). With a Telepathic Sensor and a Psychokinetic Intelligent Brick. Bring that Learning Through Play to another level.

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By in Netherlands,

Most likely a big D2C set of the 80’s mall used in the last season

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By in Netherlands,

Never know what's next after this . The Ring (with hair piece mounted backside front) and SAW (minifigs are easy to split) etc

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By in United Kingdom,

@holdre007 said:
"As long as the new sets are nor brickheadz, busts or vidiyo, I'd buy them."

Well, Brickheadz and busts was my guess for what will come next in the ST theme... one of us is gonna be unhappy :D

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By in United States,

@Arnoldos said:
"Ah yes, another licensed theme. I'll pass.

When will Lego finally make something original again?"


Lego Art? The NES? All the LEGO IDEAS sets? Monkie Kid? Dots? ViDYO? I'm not saying all of them are hits, but 2020 and 2021 so far are some of the most original and diverse years they've had in a while. And to them it was also more like 2018-2019, due to how long the creative process usually takes. I genuinely have zero idea where you're coming from here.

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By in Puerto Rico,

@Slobrojoe said:
" @Lordmoral said:
" @Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

I agree but, it's no worse than other properties they have taken, this is something that should be exclusive to the 18+ aisle."


Walking down the supermarket Lego aisle, seeing Winnie the Pooh and Stranger Things sets sitting on the shelf next to each other under 18+...
"


Yeah if Winne the Pooh and Semame Street weren't 18+ that rating wouldn't be so out of touch.

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By in United States,

@Slobrojoe said:
" @Lordmoral said:
" @Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

I agree but, it's no worse than other properties they have taken, this is something that should be exclusive to the 18+ aisle."


Walking down the supermarket Lego aisle, seeing Winnie the Pooh and Stranger Things sets sitting on the shelf next to each other under 18+...
"

I saw a MOC where someone turned the Winnie the Pooh set into a giant, gun wielding mech. I'm sure that qualifies, right?

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By in Puerto Rico,

@merman said:
"Most likely a big D2C set of the 80’s mall used in the last season"

That could be useful for our Cities if done right no open back).

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By in United States,

@Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

It’ll likely be an 18+ branded set

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By in United Kingdom,

@Arnoldos said:
"When will Lego finally make something original again?"

Architecture
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Man, I have THE WEIRDEST dreams...

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By in United Kingdom,

I wonder how well the original Stranger Things set has sold? I bought mine but sold it soon after. It’s a nice set but I can’t help feel the hype has died a little for this show, in terms of merchandising too.

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By in Australia,

@Arnoldos said:
"Ah yes, another licensed theme. I'll pass.

When will Lego finally make something original again?"


Something original like Vidiyo? Monkie Kid? Hidden Side? LEGO are constantly making new original stuff!

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By in Latvia,

Super excited for the new season, and can't wait to see this set!

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By in Australia,

Any news on the teaser about Monica and Rachel's apartment?

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By in Netherlands,

@Slobrojoe said:
" Walking down the supermarket Lego aisle, seeing Winnie the Pooh and Stranger Things sets sitting on the shelf next to each other under 18+...
"


Correction: Winnie the Pooh and Sesame Street at 18+. Stranger Things at 16+!

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By in Australia,

@DualBoot said:
"Never know what's next after this . The Ring (with hair piece mounted backside front) and SAW (minifigs are easy to split) etc"

Way to go with the hyperbole.

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By in United States,

Now I have to go searching for the Stranger Things trailer. I wish there was a direct link for comparison purposes.

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By in United Kingdom,

@Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate for younger builders"

So many 18 plus themes these days. Stranger Things, Sesame Street, Winnie the Pooh. Honestly, LEGO sets just aren’t appropriate for children anymore! ;)

Gravatar
By in United Kingdom,

@TomKazutara said:
"Please let me finally complete my Overwatch Heros."

I hear you!

Gravatar
By in Poland,

@ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
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Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
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NINJAGO®
Power Functions
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SERIOUS PLAY®
Technic™
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Man, I have THE WEIRDEST dreams..."


I don't know why you think Architecture is original. It's just recreating real buildings in Lego.
Brickheadz - funkopop for lego fans. No, thanks.
City - same old sets rereleased over and over again, except more and more juniorised. And I'll never forgive them getting rid of baseplates.
Classic - it's just pure bricks, nothing original as it's not supposed to be.
Creator - Creator is good as always but it's not themed, and those sets that reference particular themes are too different stylistically to treat them as parts of these themes.
Dots - yes, dots, very interesting.
Duplo - ...
Ideas - they're not original, as in their origin isn't Lego in house, and personally I don't like them - they're too big and expensive.
Art - same as architecture
Ninjago is cool but it's been going for what? 10 years? Give me a break.
Monkie Kid seems redundant. Why 2 Asia inspired themes at the same time?
Hidden Side was original, I'll give them that.

So where's my new Space theme? Castle? Adventurers? Agents? Racers (original, not Speed Champions)? Western (RIP)? Pirates? Rock Raiders/Power Miners? Whatever that's not licensed?

Gravatar
By in United States,

@Arnoldos said:
" @ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
Classic
Creator 3-in-1
Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
Minifigures
Monkie Kid™
NINJAGO®
Power Functions
Powered UP
SERIOUS PLAY®
Technic™
VIDIYO™
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Man, I have THE WEIRDEST dreams..."


I don't know why you think Architecture is original. It's just recreating real buildings in Lego.
Brickheadz - funkopop for lego fans. No, thanks.
City - same old sets rereleased over and over again, except more and more juniorised. And I'll never forgive them getting rid of baseplates.
Classic - it's just pure bricks, nothing original as it's not supposed to be.
Creator - Creator is good as always but it's not themed, and those sets that reference particular themes are too different stylistically to treat them as parts of these themes.
Dots - yes, dots, very interesting.
Duplo - ...
Ideas - they're not original, as in their origin isn't Lego in house, and personally I don't like them - they're too big and expensive.
Art - same as architecture
Ninjago is cool but it's been going for what? 10 years? Give me a break.
Monkie Kid seems redundant. Why 2 Asia inspired themes at the same time?
Hidden Side was original, I'll give them that.

So where's my new Space theme? Castle? Adventurers? Agents? Racers (original, not Speed Champions)? Western (RIP)? Pirates? Rock Raiders/Power Miners? Whatever that's not licensed?"


You do have a point, I'd buy a recreation of literally ANY of the themes you mentioned at the end; so nostalgic.
RIP Western

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By in Netherlands,

@ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
Classic
Creator 3-in-1
Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
Minifigures
Monkie Kid™
NINJAGO®
Power Functions
Powered UP
SERIOUS PLAY®
Technic™
VIDIYO™
Xtra

Man, I have THE WEIRDEST dreams..."


Out of these, only Architecture, City, Classic, Creator, Dots, Duplo, Mindstorms, Monkie Kid, Ninjago, Serious play and Education are without licenses. That's 11 broadly defined themes.

And only City, Classic, Creator, Dots, Mindstorms, Monkie Kid and Ninjago are full-fledged themes, not service packs, education packs or recreations of real-world buildings. That's 7 full-fledged themes.

So that's basically City, Creator, Monkie Kid and Ninjago for purely non-licensed minifig-scale sets actually from in-house. That's 4 themes in minifig scale!

As for the rest, they include significant amounts of licenses:
- About half of all technic seems to be licensed real-world vehicles now.
- Most collectible minifigs are licensed now, with the occasional nonlicensed numbered series.
- Vidiyo is a Universal Music license/collaboration
- Lego Art are either licensed or recreations of famous people's likenesses. Which have to be licensed.
- Brickheadz not licensed? are you sure? It's 100% licenses. The whole point is that they recreate licensed characters in Brickheadz style from movies, tv-shows and pop-culture. Even the seemingly in-house stuff like TLBM or TLM2 are Warner Bros owned.
- Ideas is more often licensed than not. Sure, it produces the occasional original set, but it is still largely licensed sets. Beside stuff like Winnie the Pooh, stuff like NASA is a license too you know!
- Creator Expert is dotted with licenses like the PORSCHE 911 or the NASA Space Shuttle.

By the way, Hidden Side is discontinued at the moment.

Look, the amount of themes with licenses is debatable. You could count the themes that include some unlicensed stuff, sure.
But the thing is, Lego rarely tries to make its own IPs anymore. Or to even give generic themes like 'castle' or 'space' a try because Harry Potter, Star Wars, Super Heroes and a myriad other themes are throttling the market with their own more popular appeal.
We're not getting a pirate theme because they could just get the Pirates of the Carribean theme. And they did.
We're not getting a western theme because they could just get the IP from the latest western movie. Like they did with Lone Ranger.
etc.

Now lego has to either put their own designs for new themes in Creator, City, Ninjago or Monkie Kid. Out of those, THREE have a TV show. Want to do an underwater subtheme? ('sub' theme?). Just slot it into City (2020) or Ninjago (2021). Etc.

I just hope Lego becomes more comfortable with trying new things again. Not everything has to be a recreation of something thought up outside of Lego...

Gravatar
By in United States,

@Lordmoral said:
" @Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

I agree but, it's no worse than other properties they have taken, this is something that should be exclusive to the 18+ aisle."


They made sets off of Temple of Doom, a legitimately scary movie with child slavery and a guy getting his heart ripped out and burned, and the sets adapting it were 7+ and 8+. I'm pretty sure age labels don't reflect the content of the source material (that said I think the movie is okay for the average 9-year-old).

@Arnoldos I understand your point but at the end of the day LEGO is a company, they make products that bring in profit. If unlicensed themes don't seem as viable anymore then they're not going to make as many, if the amazing sales of 21322 are reflected in 21325 they might bring back Castle or Pirates but I don't know. For me personally, I could really care less if a set is licensed or not; if the set interests me, I'll buy it, if it doesn't, I won't.

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By in Japan,

@Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

The show is TV-14 in the states, (sorry, not familiar with other rating systems) and most licensed themes are from PG-13 movies (again, in the states). No idea why they separated those by a year, but whatever; same idea, suitable for teens. The most recent Star Wars movies have been PG-13, some Mando episodes were TV-14, Marvel, DC, and LOTR movies are PG-13, etc.

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By in United States,

@Trigger_ - Great points and I totally agree. I care more about the quality of a set than whether it’s licensed or not.

And there’s a brick ton of creativity involved in all of these themes including Architecture and Ideas.

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By in United Kingdom,

@Arnoldos said:
" @ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
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Creator Expert
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Ideas
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Technic™
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Man, I have THE WEIRDEST dreams..."


I don't know why you think Architecture is original. It's just recreating real buildings in Lego.
Brickheadz - funkopop for lego fans. No, thanks.
City - same old sets rereleased over and over again, except more and more juniorised. And I'll never forgive them getting rid of baseplates.
Classic - it's just pure bricks, nothing original as it's not supposed to be.
Creator - Creator is good as always but it's not themed, and those sets that reference particular themes are too different stylistically to treat them as parts of these themes.
Dots - yes, dots, very interesting.
Duplo - ...
Ideas - they're not original, as in their origin isn't Lego in house, and personally I don't like them - they're too big and expensive.
Art - same as architecture
Ninjago is cool but it's been going for what? 10 years? Give me a break.
Monkie Kid seems redundant. Why 2 Asia inspired themes at the same time?
Hidden Side was original, I'll give them that.

So where's my new Space theme? Castle? Adventurers? Agents? Racers (original, not Speed Champions)? Western (RIP)? Pirates? Rock Raiders/Power Miners? Whatever that's not licensed?"


Just because you don’t like them doesn’t mean they’re not original.

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By in United States,

I find it interesting that in this conversation about LEGO original themes nobody has mentioned LEGO Friends.

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By in United States,

@merman said:
"Most likely a big D2C set of the 80’s mall used in the last season"

You mean Starcourt?

Gravatar
By in United States,

“You can’t spell America without Erica.”
-Erica. Or was it Dustin?

Its gonna be Starcourt mall

Gravatar
By in United Kingdom,

@MeganL said:
"I find it interesting that in this conversation about LEGO original themes nobody has mentioned LEGO Friends."

Hahaa, whoops. I copy/pasted my list of original Lego themes from the Themes menu of the Lego website, deleting all of the purely licensed themes. I must have deleted the Friends theme while thinking about the sitcom :D

D'oh! Sorry Megan!

Gravatar
By in United Kingdom,

@Slobrojoe said:
"Just because you don’t like them doesn’t mean they’re not original. "

Yup.

SO much denial of Lego originality in the comments.

Based on some of the logic exhibited in the "Lego does nothing original" camp, perhaps only abstract shapes and random colours which have never been assembled before counts as originality (though not if it's in a rectangular box, because licensed sets are also packed in rectangular boxes).

Gravatar
By in United Kingdom,

@Slobrojoe said:
" @Arnoldos said:
" @ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
Classic
Creator 3-in-1
Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
Minifigures
Monkie Kid™
NINJAGO®
Power Functions
Powered UP
SERIOUS PLAY®
Technic™
VIDIYO™
Xtra

Man, I have THE WEIRDEST dreams..."


I don't know why you think Architecture is original. It's just recreating real buildings in Lego.
Brickheadz - funkopop for lego fans. No, thanks.
City - same old sets rereleased over and over again, except more and more juniorised. And I'll never forgive them getting rid of baseplates.
Classic - it's just pure bricks, nothing original as it's not supposed to be.
Creator - Creator is good as always but it's not themed, and those sets that reference particular themes are too different stylistically to treat them as parts of these themes.
Dots - yes, dots, very interesting.
Duplo - ...
Ideas - they're not original, as in their origin isn't Lego in house, and personally I don't like them - they're too big and expensive.
Art - same as architecture
Ninjago is cool but it's been going for what? 10 years? Give me a break.
Monkie Kid seems redundant. Why 2 Asia inspired themes at the same time?
Hidden Side was original, I'll give them that.

So where's my new Space theme? Castle? Adventurers? Agents? Racers (original, not Speed Champions)? Western (RIP)? Pirates? Rock Raiders/Power Miners? Whatever that's not licensed?"


Just because you don’t like them doesn’t mean they’re not original.
"


Or to put it another way, they aren't the original themes @sloebrojoe wants.

I think 'bringing back' those old themes would actually be a tough ask. Between balancing appealing to kids who have no nostalgia and AFOLs who have so much nostalgia (I can't see a whole adult aimed castle/Adventurers/Western theme happening though they might do occasional sets). But a range of 4+/5+/6+ sets are unlikely to satisfy a lot of AFOLs because they'll be labelled as 'juniorised'. I can't see those themes coming back in a way that will ever satisfy AFOLs.

Anyway, along with Friends I don't think anyone's mentioned the botanical collection yet and that's definitely not licenced. it might not appeal to minifig scale collector but you can't argue that it's not an original use of LEGO parts.

Gravatar
By in United Kingdom,

@Paperdaisy said:
"I don't think anyone's mentioned the botanical collection yet and that's definitely not licenced. it might not appeal to minifig scale collector but you can't argue that it's not an original use of LEGO parts."

Great point. When I first saw botanical Lego I realised it had never even occurred to me to make such purely organic designs from Lego.

Still, you might get some comments back along the lines of "Lego didn't invent flowers, so it's not original", or maybe even "flowers affect my hay fever, so they're not original" :D

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By in United Kingdom,

I’m not into Stranger Things, but am very much hoping that the Demogorgon minifigure from the existing ST set appears in a cheap set in the forthcoming wave.

Gravatar
By in Australia,

I never got into the show (although I have a few friends who love it), so this might be a pass.

That said, I really love the ingenuity of the Upside Down, a few years ago, even though I didn’t get it.

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By in United States,

@yellowcastle said:
" @Trigger_ - Great points and I totally agree. I care more about the quality of a set than whether it’s licensed or not.

And there’s a brick ton of creativity involved in all of these themes including Architecture and Ideas."


Thanks, your compliments mean a lot to me.

Since this is the comments section for a LEGO Stranger Things teaser, I'll post my thoughts about that now. The image recreates part of the Season 4 teaser that also came out yesterday (I'm not sure if it's reusing footage, though). I haven't seen anyone bring up the possibility that the set will be based on something from that season. I think it's unlikely since Season 4 isn't out yet but that's all I can think from the image unless we're just getting Hawkins Lab. In any case, I probably won't get it if it's too large but my whole family loves Stranger Things and whatever they do I'm sure it'll be an awesome build or at least have great Minifigures. Cheaper sets would be great but I try not to judge sets off of price, either, although it does mean that I don't usually get the more expensive ones.

Gravatar
By in United States,

@TheBrickGuru24 said:
" @Arnoldos said:
"Ah yes, another licensed theme. I'll pass.

When will Lego finally make something original again?"


Lego Art? The NES? All the LEGO IDEAS sets? Monkie Kid? Dots? ViDYO? I'm not saying all of them are hits, but 2020 and 2021 so far are some of the most original and diverse years they've had in a while. And to them it was also more like 2018-2019, due to how long the creative process usually takes. I genuinely have zero idea where you're coming from here."


Yeah, and doesn't it take creativity to create any LEGO set? Just because they're licensed doesn't mean they're uncreative. It just means they have a guide to look at, but even sometimes they have to improvise on things, there was only a second of the Black Panther jet shown in Civil War, but there was still a set with a cockpit and everything, LEGO is ALL creative.

Gravatar
By in United Kingdom,

@Paperdaisy said:
" @Slobrojoe said:
" @Arnoldos said:
" @ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
Classic
Creator 3-in-1
Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
Minifigures
Monkie Kid™
NINJAGO®
Power Functions
Powered UP
SERIOUS PLAY®
Technic™
VIDIYO™
Xtra

Man, I have THE WEIRDEST dreams..."


I don't know why you think Architecture is original. It's just recreating real buildings in Lego.
Brickheadz - funkopop for lego fans. No, thanks.
City - same old sets rereleased over and over again, except more and more juniorised. And I'll never forgive them getting rid of baseplates.
Classic - it's just pure bricks, nothing original as it's not supposed to be.
Creator - Creator is good as always but it's not themed, and those sets that reference particular themes are too different stylistically to treat them as parts of these themes.
Dots - yes, dots, very interesting.
Duplo - ...
Ideas - they're not original, as in their origin isn't Lego in house, and personally I don't like them - they're too big and expensive.
Art - same as architecture
Ninjago is cool but it's been going for what? 10 years? Give me a break.
Monkie Kid seems redundant. Why 2 Asia inspired themes at the same time?
Hidden Side was original, I'll give them that.

So where's my new Space theme? Castle? Adventurers? Agents? Racers (original, not Speed Champions)? Western (RIP)? Pirates? Rock Raiders/Power Miners? Whatever that's not licensed?"


Just because you don’t like them doesn’t mean they’re not original.
"


Or to put it another way, they aren't the original themes @Slobrojoe wants."


That’s not true. I do tend to only buy licensed themes, Star Wars is the biggest one, but I would like to see castle amongst others, if only to ogle at them online. My point was that @Arnoldos was writing themes off as not being original when they just didn’t like them. The there may be 2 Asian themes, but it doesn’t mean they’re not original.

I also think we need to clear up the meaning of original. Pretty much everything has been done before in this day and age, so using inspiration for Monkie Kid, Ninjago or Architecture. It doesn’t make them not original because they were created off things that already exist: Chinese folktale, Ninja and landmarks.

You can also see that LEGO is etching it’s way back into favour with ‘classic’ fans with the Medieval Blacksmith for Castle fans and Benny’s Space Squad for Space fans, not to mention the massive Pirates of Barracuda Bay for Pirate fans. I think by pointing out all the things they’re not doing, you’re overlooking all the good stuff, which is coming, slowly and steadily.

Sorry about the long thread

Gravatar
By in United Kingdom,

Wouldn’t be surprised to see more Stranger Things sets. The fact they gave it its own theme category on the shop website instead of putting it somewhere else always suggested, to me at least, there’d be more to come from it

Gravatar
By in Germany,

@MeganL said:
"I find it interesting that in this conversation about LEGO original themes nobody has mentioned LEGO Friends."
Indeed. I mean, even DOTS was mentioned!

Anyway, while I also share the sentiment that LEGO is relying too much on licences these days, I have to admit that the sad matter of the fact is that kids today are so being bombarded by licenced stuff everywhere that they will kind of expect licenced sets with LEGO as well.
When I was a kid in the Eighties, we only had three TV channels, no Internet, and very little in terms of licenced stuff in general.
I guess that's why LEGO themes like Classic Space, Castle, Trains, Western and Pirates sold so well.
The only licenced toys I can remember that where popular where those that were made as a direct tie-in to the associated TV show / movie.
Things like Masters of the Universe, Transformers, MASK, Teenage Mutant Ninja Turtles, etc. all had their own dedicated toy lines, so there was no need for a LEGO version on top of that.
Nowadays there is a brick built Castle Grayskull from Mega Construx as well as a whole line of Masters of the Universe sets.

Gravatar
By in United States,

Yes! Give me a sweet mall or arcade!

Gravatar
By in Germany,

I am not interested in legos teaser policy anymore. If they have something new, they should show it, before some shops from the netherlands or ukraine does.

Gravatar
By in United States,

@Binnekamp said:
" @ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
Classic
Creator 3-in-1
Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
Minifigures
Monkie Kid™
NINJAGO®
Power Functions
Powered UP
SERIOUS PLAY®
Technic™
VIDIYO™
Xtra

Man, I have THE WEIRDEST dreams..."


Out of these, only Architecture, City, Classic, Creator, Dots, Duplo, Mindstorms, Monkie Kid, Ninjago, Serious play and Education are without licenses. That's 11 broadly defined themes.

And only City, Classic, Creator, Dots, Mindstorms, Monkie Kid and Ninjago are full-fledged themes, not service packs, education packs or recreations of real-world buildings. That's 7 full-fledged themes.

So that's basically City, Creator, Monkie Kid and Ninjago for purely non-licensed minifig-scale sets actually from in-house. That's 4 themes in minifig scale!

As for the rest, they include significant amounts of licenses:
- About half of all technic seems to be licensed real-world vehicles now.
- Most collectible minifigs are licensed now, with the occasional nonlicensed numbered series.
- Vidiyo is a Universal Music license/collaboration
- Lego Art are either licensed or recreations of famous people's likenesses. Which have to be licensed.
- Brickheadz not licensed? are you sure? It's 100% licenses. The whole point is that they recreate licensed characters in Brickheadz style from movies, tv-shows and pop-culture. Even the seemingly in-house stuff like TLBM or TLM2 are Warner Bros owned.
- Ideas is more often licensed than not. Sure, it produces the occasional original set, but it is still largely licensed sets. Beside stuff like Winnie the Pooh, stuff like NASA is a license too you know!
- Creator Expert is dotted with licenses like the PORSCHE 911 or the NASA Space Shuttle.

By the way, Hidden Side is discontinued at the moment.

Look, the amount of themes with licenses is debatable. You could count the themes that include some unlicensed stuff, sure.
But the thing is, Lego rarely tries to make its own IPs anymore. Or to even give generic themes like 'castle' or 'space' a try because Harry Potter, Star Wars, Super Heroes and a myriad other themes are throttling the market with their own more popular appeal.
We're not getting a pirate theme because they could just get the Pirates of the Carribean theme. And they did.
We're not getting a western theme because they could just get the IP from the latest western movie. Like they did with Lone Ranger.
etc.

Now lego has to either put their own designs for new themes in Creator, City, Ninjago or Monkie Kid. Out of those, THREE have a TV show. Want to do an underwater subtheme? ('sub' theme?). Just slot it into City (2020) or Ninjago (2021). Etc.

I just hope Lego becomes more comfortable with trying new things again. Not everything has to be a recreation of something thought up outside of Lego..."


The may be licensed but the question was originality, not licensed or in-house. BrickHeadz and ART may be entirely licensed in content but they’re formally original and unique. You in fact use this criterion in reference to CITY, which is in-house but formally derivative of its own previous releases. And the LEGO movies are a weird grey area, with the caveat that Batman is a DC/WB property.

Gravatar
By in Poland,

@Mr__Thrawn said:
" @Binnekamp said:
" @ComfySofa said:
" @Arnoldos said:
"When will Lego finally make something original again?"

Architecture
BOOST
BrickHeadz
City
Classic
Creator 3-in-1
Creator Expert
DOTS
DUPLO®
Ideas
LEGO® Art
LEGO® Education
MINDSTORMS®
Minifigures
Monkie Kid™
NINJAGO®
Power Functions
Powered UP
SERIOUS PLAY®
Technic™
VIDIYO™
Xtra

Man, I have THE WEIRDEST dreams..."


Out of these, only Architecture, City, Classic, Creator, Dots, Duplo, Mindstorms, Monkie Kid, Ninjago, Serious play and Education are without licenses. That's 11 broadly defined themes.

And only City, Classic, Creator, Dots, Mindstorms, Monkie Kid and Ninjago are full-fledged themes, not service packs, education packs or recreations of real-world buildings. That's 7 full-fledged themes.

So that's basically City, Creator, Monkie Kid and Ninjago for purely non-licensed minifig-scale sets actually from in-house. That's 4 themes in minifig scale!

As for the rest, they include significant amounts of licenses:
- About half of all technic seems to be licensed real-world vehicles now.
- Most collectible minifigs are licensed now, with the occasional nonlicensed numbered series.
- Vidiyo is a Universal Music license/collaboration
- Lego Art are either licensed or recreations of famous people's likenesses. Which have to be licensed.
- Brickheadz not licensed? are you sure? It's 100% licenses. The whole point is that they recreate licensed characters in Brickheadz style from movies, tv-shows and pop-culture. Even the seemingly in-house stuff like TLBM or TLM2 are Warner Bros owned.
- Ideas is more often licensed than not. Sure, it produces the occasional original set, but it is still largely licensed sets. Beside stuff like Winnie the Pooh, stuff like NASA is a license too you know!
- Creator Expert is dotted with licenses like the PORSCHE 911 or the NASA Space Shuttle.

By the way, Hidden Side is discontinued at the moment.

Look, the amount of themes with licenses is debatable. You could count the themes that include some unlicensed stuff, sure.
But the thing is, Lego rarely tries to make its own IPs anymore. Or to even give generic themes like 'castle' or 'space' a try because Harry Potter, Star Wars, Super Heroes and a myriad other themes are throttling the market with their own more popular appeal.
We're not getting a pirate theme because they could just get the Pirates of the Carribean theme. And they did.
We're not getting a western theme because they could just get the IP from the latest western movie. Like they did with Lone Ranger.
etc.

Now lego has to either put their own designs for new themes in Creator, City, Ninjago or Monkie Kid. Out of those, THREE have a TV show. Want to do an underwater subtheme? ('sub' theme?). Just slot it into City (2020) or Ninjago (2021). Etc.

I just hope Lego becomes more comfortable with trying new things again. Not everything has to be a recreation of something thought up outside of Lego..."


The may be licensed but the question was originality, not licensed or in-house. BrickHeadz and ART may be entirely licensed in content but they’re formally original and unique. You in fact use this criterion in reference to CITY, which is in-house but formally derivative of its own previous releases. And the LEGO movies are a weird grey area, with the caveat that Batman is a DC/WB property."


As I am the one who started this thread, let me be clear: I did in fact meant "original" as in "origin is Lego in-house". Meaning that, while sure, the design itself of the licensed sets may be original, and I'm totally ok with that, I much prefer when the theme is not a recreation of some other IP instead of something original (again, originating from Lego themself).

Gravatar
By in Poland,

(I hit the character limit)

What's currently happening is solidifying the market around some small number of popular franchises leaving less room for creativity with storytelling. I understand it's all about profit, but as an individualist and an artist myself, who'd rather create something new, I'm saddened to see that instead of trying to tell their own story, they retell what's already been told.

It's like music. You can either create a song yourself or make a cover of what's already been created.
But greatness comes with creation, not recreation.

Gravatar
By in United States,

@Lego_mini_fan said:
" I have nothing to say im not a fan but it might be inappropriate fro younger builders"

So it sounds like you do have something to say.

Gravatar
By in United States,

Its up now in the shop

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