How expensive is too expensive?
Posted by CapnRex101,
LEGO products have gradually increased in size, complexity and element count throughout their history. However, that formerly cautious growth has recently accelerated dramatically.
Prices have increased accordingly, following the development of larger and more ambitious creations. 75313 AT-AT epitomises such changes, becoming the most expensive set outright in the UK and matching 75192 Millennium Falcon elsewhere. Discussion has surrounded these rising prices throughout 2021, particularly with the expanding selection of enormous and therefore expensive products.
How have prices changed?
The increasing size of individual LEGO sets has been extensively documented, along with the growing quantity of larger models and those targeting adults. Increased prices inevitably result, currently culminating with 75192 Millennium Falcon and 75313 AT-AT, which both cost $799.99. Such prices were once inconceivable, but are becoming increasing common.
For instance, 10030 Imperial Star Destroyer originally cost $269.99 during 2002. That was the most expensive LEGO set ever produced at the time, keeping that record until 10179 Ultimate Collector's Millennium Falcon became available during 2007. However, eight sets costing over $269.99 were released during 2021 alone, clearly demonstrating how designs and prices have shifted during the last two decades!
Why have prices increased?
Of course, prices have not increased without reason. Beyond the significant factor of inflation, changes in the market have enabled the release of larger and more complex products. 10179 Ultimate Collector's Millennium Falcon and 75192 Millennium Falcon exemplify this change as the 2007 model enjoyed only a fraction of the success which the 2017 depiction has achieved, propelled by adult purchasers.
10276 Colosseum, 10294 Titanic and increasingly substantial Technic sets further exemplify how the adult market has expanded. Demand for such products seemingly continues to grow, inspiring questions regarding how they will match such demand and what the associated prices might be!
How expensive could sets become?
While continuing increases in scale and price seem relentless, I think there are limits. Practical considerations, such as products adhering to LEGO's structural standards or where larger sets may actually be displayed, are important. The latter issue has arguably affected 75252 Imperial Star Destroyer, which demands an enormous space for display.
Furthermore, the amount which people are willing to spend on LEGO sets might be restricted. $799.99 evidently falls short of the limit, since 75192 Millennium Falcon has proven extremely popular, but prices could become prohibitively expensive, even when the product is thought to represent reasonable value.
Personally, I think a set costing $999.99 will probably be produced during the next five years, presumably originating from LEGO Star Wars. I consider an updated version of 10143 Death Star II the most likely candidate, since the original model contained 3551 pieces and a newer equivalent would doubtless achieve greater size and dramatically improved detail.
What do you envisage could exceed the prices of 75192 Millennium Falcon and 75313 AT-AT? Let us know in the comments.
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Death Star 75159 was my limit. But that would have been out of the question, as would have the Roller Coaster, and several in the $200 - $250 range, without the use of VIP points.
I'm thinking that a Barad-dur, a UCS Darth Vader's castle, or a DC Hall of Justice might convince me otherwise.
After say $200, LEGO piece count should scale exponentially. You should be getting better than a 10c price per piece ratio (which isn't an exact science, we should use weight to determine value of LEGO sets). Most consumer products become cheaper in larger quantities. This is why the modular line has become such an iconic part of LEGO, as they get more pieces and size once you reach that threshold. 75192 Millennium Falcon should've been $700 tops for this exact reason. 75313 AT-AT at $800 is asinine.
I like that Lego has the ability to create large models at extraordinary price points because they get the chance to give consumers their best work without price being a limiting factor.
I do hope to see more products that are affordable though, because these high price points set a new price standard for the regular Lego fan.
I never understand the love for Death Star II. It's fairly similar to the Colosseum in that it would require a huge display area, it would be a very repetitive build and also a fairly bland final product.
Personally I would have given the option to choose $100 as the limit for "too expensive". But evidently the post-pandemic crisis has only affected my family ... It is difficult to survive and have a lot of money for such expensive hobbies.
Maybe I'm being naïve, but 75192 Millennium Falcon and 75252 ISD have such enourmous scale and detail, it's really hard for me to imagine anything more so. Death Star II seems about the only candidate.
I feel like there's a lot of untapped potential in massive builds of famous buildings like 10276 Colosseum. I could see an $1,000 set of Notre Dame or the Doge's Palace or something. But again the question is, where would you put that?
100€ is my psichological limit, but recently i bought sets more expensive (Assembly Square and Home Alone are over 200€!).
So, I think now the limit is 250€ for a new set (i don't consider older sets, now retired...)
If they make a ucs scale helm's deep it buy that instantly
My most expensive set is 75222 Betrayal at Cloud City, at $350. Next was 10236 Ewok Village, $250. I just can't see spending $500-$1000 for a single set, when I could get several smaller (but still big and detailed) sets for the price.
I have cut back on my LEGO purchases in the last three years as prices keep climbing. I like to stretch my LEGO budget, which means they are getting less of my money overall now.
Shifting away from buying large sets, buying when drastically reduced and putting money into things non-LEGO. Everyone has their priorities and reusable plastics isn't in the cards for me as often. No shame to those that choose to spend their disposable cash on these overinflated prices.
Feel a tad for the people who over spend and buy on credit to attain these sets.
No to mention the price point for GWP has shot through the roof as well and just aren't worth it.
I'd say 200$ is my limit. Beyond that, it would really have to be my main and only hobby to justify spending that much.
The highest retail set I've ever purchased was 10188 Death Star, and I got that on a Walmart sale for $100 off (so it was only $300 USD).
I've recieved two $350 sets from my family. Ghostbusters Firehouse and Mos Eisley. I would have bought both of those had I not gotten them as gifts. My family also got me the Sandcrawler ($300 US)...and I suspect they are getting me the Daily Bugle for Christmas/Bday this year.
So for me, at least so far, that's been my high end range. I love the Millennium Falcon, but at $800 US, that's just too much, especailly combined with the amount of space it takes up. For me, that's the equivalent of Mos Eisley, the Daily Bugle and $150 left over. So I'm okay if I never own it. The $800 Star Destroyer and AT-AT appeal even less at that price tag. All very cool, but I can pass when they get to that scale...at least with what's been released so far.
My family did chip in and get the Titanic for my 13 year old niece for Christmas...that's the highest retail set in the family now. She's a huge Titanic fan and huge LEGO fan. We had gotten one of my sisters the expensive Hogwarts Castle and Diagon Alley sets for my sister who's a huge HP fan (and LEGO of course).
So really, I guess it depends on what the set is for me (and my family). A $1000 Death Star II, easy pass for me. $800 AT-AT, same. I guess the Millennium Falcon would be the one set I haven't completely written off on possibly adding to my collection at some point, but not actively pursuing it so far.
For me, the sheer physical size of these giant sets is becoming a turn off. I can appreciate the challenge of the build and the technical complexity, but once it's built you have to have somewhere you can put it.
I'd love to get sets like 75252 Star Destroyer, or 10294 Titanic. If they'd been just a little bit smaller, I would have bought them in a heartbeat. As it is, Lego lost a sale.
Ultra expensive sets, which I arbitrarily consider anything $399 and up, will continue so long as people keep buying them. Obviously they're doing well. I answered $500 on the poll but that would have to be a spectacular set and even then I'd be tapping into a VIP point reserve to justify it. With that said I don't think i've spent more than $299 for a set and I don't anticipate that changing anytime soon.
I tend to agree with around a $350 limit for a normal set. I was however willing to spend somewhat more on the Bricklink Designer program had the option been there to ship to South Africa (for the shipping component).
That said, I'd likely wait for a good sale on a $350 set; or a _very good_ gift for purchase.
Most expensive single set I've bought is the Ninjago City Gardens earlier in the year, 275 quid. I don't really have a cap on price per-se, but I *do* have a cap on size as my display space (and backlog space!) is rather on the limited side of things nowadays - just so happens that size also correlates fairly neatly with price!
That being said, anything Ninjago City-related is forever an exception to the rule - those ones I will *always* display and *always* integrate into my layout, money and space be dammed :V
If it's over about £100 it's a serious decision. If it's over about £200, I usually miss out because I fail to make a decision before it's retired.
I’ll be honest, I’m in the camp of bigger doesn’t equal better. I feel sets like the Titanic and UCS Falcon are TOO big. We’ve all asked the question on where we will even put something that big. The sets are bloated in my opinion. They don’t need to be that size.
Personally I think LEGO does this because they want to be seen as a premium product. You know, like all those expensive clothing lines, they’ll have a few products that only people with tons of disposable income can afford. The high price can theoretically be justified by high quality... but it’s still a lot to spend on a toy!
The growth of sets can also be seen in normal lines. I personally don’t like the 501st battle pack because the vehicles became just too darn big so they can bump the price up to $30.
The main metric I use to determine if something is too expensive is asking myself the question "What else can I get with X dollars?" It's not that LEGO isn't worth it, but that hefty prices come with hefty burdens.
For a lot of people $800 is food for a month, a substantial portion of rent or tuition, or a new computer that can increase their productivity.
With the majority of LEGO sets I've purchased I never got them at their full price. I always got them on sale.
To be fair, if I were European or North American I would never complain about Lego prices.
As others have mentioned, it's not just the cost is the size. Large sets have to go somewhere and the larger they were the harder it is to find a spot. And if you have a spot your end up with one huge set there instead of a number of smaller sets that collectively might (and probably are) not fun to play with. Also, large sets get boring and repetitive to build.
I’ve said it a few times now, but it is getting frustrating at the high price points for so many sets. I don’t have a huge issue with the odd set that costs £200-300. But adult aimed sets now are more often that not in the £150-200 bracket. I’d love a few more a year that are £50-75. Architecture theme used to be great for this. Sets like the titanic are incredible, but £570 is a lot of money for most people to keep up with the hobby, especially when you add to that all the other high price sets. Shame, but it is getting hard to keep up with everything.
I’m trying to think of what set they could possibly make that would actually get me to spend $150+, let alone $250+, and I’m coming up empty. With so many of these big 18+ sets, my reaction is “Wow, that’s really cool. Never going to buy it, but cool nonetheless.” The Saturn V was the most seriously I’ve considered a three figure purchase in years and I still couldn’t pull the trigger at $119.99. I have very little interest in Star Wars anymore, or any of the other IPs Lego produces sets for, so it would have to be some kind of historical vehicle (super detailed jet airliner, for example - a 747 with full interior might do it) or maybe a modular building (observatory would be cool). I just don’t have the interest, money or display space for massive sets. My purchases are almost exclusively $20-$30 Creator sets. Those tend to be more in line with the Lego I grew up with, and more representative of what I love about Lego, than the big stuff anyway. For me, a great Lego set is like a sketch and you’re left to fill in the gaps with your imagination and creativity. I buy Lego based on how charming a set is to me (its “Lego-ness?”) which is influenced largely by my own nostalgia. It’s why something like 31111 hits the spot for me so much better than the 18+ stuff. It feels like the kind of set 8-year-old me would’ve gotten as a gift. I’m not a “collector”, I’m not looking for hyper-detailed replicas.
Titanic for $630? Great value, exactly what it's worth.
AT-AT for $800? No way.
I only spent 1 time134€ The Mandalorian Ship and 104 € The Secret of Chamber set (thanks to disccounts), and 1 time 180 for the Darth Malgus set because what I bought through the brick link. My economy is very limited.
I own every non-bust / figure Star Wars UCS except 10188 Death Star, 75159 Death Star 2, 75192 2nd Millennium Falcon, 75222 Cloud City and 75098 Hoth. For me it depends on the quality of the sets and these fell short (the 2nd MF wasn't enough of an improvement over the first for its price). I am definitely buying the AT-AT since it's one of my favourite Star Wars vehicles. For the right set (eg. the medical frigate or a GOOD Cloud City or Hoth set) I'd even go over $800, but it'd have to be pretty good.
I think bigger Lego sets are collectors items, and compared to other hobbies, it's fairly inexpensive. I think as long as it seems like the price is justified by size, I think expensive Lego sets will always have their market.
It highly depends on the set and what is offered.
I normally stop at 500€-550€ because I simply am not willing to spend more than that on a toy.
Above that I either wait for a 20% or more discount from Fnac or Toys R Us or alike, or I use VIP points if I have enough of them for at least a 100€ discount.
Then there's Star Wars. There's NO WAY ON EARTH the AT-AT is worth 800€. It's not even worth 600€ let alone 800. That one is priced ridiculously high and it's clearly taking advantage of neck-bearded Star Wars fanatics to turn a profit.
I simply am fed up with the "LucasFilm Tax" on Star Wars sets. I've reached my limit with the Imperial Star Destroyer.
A Death Star remake for 800€ would only be justified if it came with 9000-10000 pieces and the ability to build either the Death Star I or the Death Star II.
No LEGO set will ever be worth 1000€.
It would have to be astonishingly big and with thousands of pieces. And then it would hit on the "space" limit which is also something that I take into account.
I have no use for a 1000€ gigantic LEGO set if them I'm expected to have an entire room in my house to fit it. I'm not building a museum to display one set.
Any UCS set with stickers is too expensive.
Even the lowest option on the poll feels too much for me personally.
I definitely prefer the range $100-$300 from an adult collector perspective.
Below, most of the sets are missing details.
Above, the size makes them hard to display (I am thinking of you SW Gunship).
It’s also a question of reach and frequency: too many times too high, like this year, feels too much.
Why 3 UCS SW the same year?
Why 3 large creator cars?
Why 5 large modular-like building?
As soon as I had the money, I bought the UCS Millennium Falcon for $800, no question. It's incredibly detailed, massive, and a collection centerpiece. And I had been wanting the 2007 version for my whole childhood. But I'm not sure I can justify that amount for an AT-AT or even the ISD. If I had the space and plenty of spare cash I would, but I'm not sure if there is much that I would be willing to pay over $400 for, unless it was something truly special. A $1000+ set would have to be something groundbreaking to make me even consider it.
Somewhere between 200 and 400 for Master Builder Sets but not more. Everything above that is a no go for me. I rather spent 800 on several smaller sets than one big one. Also I don't own any of the large UCS sets. I rather have a collection full of playsets and sets like the helmets and character sets.
The most I spent on one set is PLN 6500 (about $1600-1700). This set was the 10179 UCS Millennium Falcon.
It is nice to read the reviews and look at the pictures of high priced sets, but has long ago lost any urge of owning them. I’m down to maybe two retail priced sets per year due to the pricing, so will get the 20+ sets on my wishlist of classic older sets and then I think this hobby goes into retirement.
The AT-AT is $950 Canadian that's too much
There feels like there is a lose of middle ground between something like the cost of a modular building and the Titanic. In Australia a modular will cost $250-300 and the Titanic is $1000. The Colosseum is $750 and the new AT-AT is $1300. While I own the latest USC ISD and Falcon, there's a lot more high priced sets on the market now then there was two years ago and a heap more under $250 aimed at adult consumers.
So it becomes more of a question of do I want to blow my whole Lego budget for the next three or four months on one really really expensive set, or the more likely to happen scenario of spending that AT-AT $1300 on things like botanical or helmets sets with the odd $200-250 priced set thrown in?
While I wish I could get all the sets I want, there are going to be a lot this year that I will not end up getting because there is just too much good stuff and I have a fixed income, so unless Lego start giving pensioner discounts, not AT-AT for me :(
$350 is my limit and that's once every 3-5 years purchase. I'm not mad at Lego for making mortgage payment level sets, but it's too rich for my blood.
I don't mind large expensive sets, just that there are too many getting released. They should be the exception but are becoming the norm. Luckily I have no interest in most of the licensed sets but still struggling to get everything I'd like to
Regarding the price of both 10030 and 10143 being $300 USD, not $270.
We seem to be seeing a shift from LSW that’s grown increasingly geared across the board to serious collectors, to one that’s far more consumer-friendly on the low end, and far less affordable on the high end. Taken all together, the yearly expense may not have changed much, but to people who collect portions of each year’s slate, it has a huge impact. We’ll probably see a lot of collectors fall into the middle ground, where they can’t justify these big cash drops, but don’t feel the reduced size of the regular set is very appealing (never mind that 75301 finally got the scale correct, it still feels like a budget version to people who are used to putting minifigs in earlier behemoths).
I don’t know where my upper limit is. I got both versions of the UCS MF (though I was the only member of my LUG who jumped to preorder 10179 for a 20% price reduction, while several other members had no problem buying the preceding ISD and Death Star II that I’d missed out on). I plan to get this AT-AT. I pass on a ton of less expensive UCS sets that just don’t grab me the way these have. I don’t foresee spending $1000 on a new Death Star, but until I see one, there’s no certainty. I’m still waiting on high-end versions of Bat-craft from the 90’s on, and it’s possible they might find something there that I’d be unable to turn down even with a 4-figure price tag. But again, until I see it, I just can’t give a firm answer.
I mean I would spend any amount on the right model, but anything above $200 becomes a serious "Do I really want this?" And once you hit $500 or so it's extraordinarily difficult for the answer for that to be yes. The colosseum is the most expensive set I've bought so far and that is because I have my own MoCs of the 7 wonders of the ancient world that it matched perfectly with.
For something above $1000 it would have to be some sort of ensemble model with multiple builds IMO. Something like a Tantooine, including the cantina, Lars Homestead, the Falcon landing bay, and more. Or Hobbiton with the party tree and Bag End and multiple Hobbit houses. Or based on some city with multiple landmarks, etc . . .
But then again, at that point why not just separate the models out as different sets?
Maybe what TLG needs to consider is a new line of bricks at a smaller scale (like previous Modulex) that's still compatible with system bricks for their large brick-count sets targeted at adults. That would require less room to display and still provide the necessary detail just in a smaller footprint.
I imagine the price-per-brick would remain the same tho due to development costs and creation of new molds. But 10,000+ piece sets would be more feasible. And larger sets would then need less packaging materials, take up less space on store shelves, and less weight to ship.
About 250 is really the most I can ever imagine spending on a single set, maybe 300 is justifiable in very few cases if it's really, really large, detailed and worth it. That said, the most I've ever actually spent on a single set is around the 150 mark, on modulars. I have Ewok Village and the Creator Expert Roller Coaster, but they were given to me as gifts.
I find the increasing price points very off-putting as a longtime fan. I do like a lot of the sets available now, but they are way too expensive to be accessible to me. I prefer special, big exclusive sets to be in the 150-200 region at most: like the old Dropship Clone Wars set, or the Imperial Flagship etc.
I feel like there is a good enough spread in prices where there are plenty of small (10-30 Euro) and medium (40-60 Euro) sets in most themes to justifiy the large(ish) amounts of 100-800 Euro sets we are getting.
I don't feel like we are getting less small sets in favour of larger ones, but more large ones in addition to what we have had before.
For me, it really depends on:
a, does it interest me?
b, where can I put it?
For example the new Titanic doesn't interest me, so I will not buy it.
The largest set I will ever buy (both in pieces and size) will probably be the new AT-AT, so anything larger than that is most likey a no-go, unless I love it so much I'm willing to restructure to make room for it (e.g.: modify/buy furniture :p)
Although, if this year's large set wasn't an AT-AT, I wouldn't buy, as this is practically my dream set (A MINIFIG-SCALE AT-AT)
@NathanR2015 said:
"I'd love to get sets like 75252 Star Destroyer, or 10294 Titanic. If they'd been just a little bit smaller, I would have bought them in a heartbeat. As it is, Lego lost a sale.
"
I completely agree. It's frustrating to see these sets coming out that I'd love to have, but my goodness, I can NOT justify their prices. The Titanic would have been a day one buy for me at 1/4 - 1/2 the size and price.
The UCS Republic Gunship is the most expensive set I've bought at $350. My absolute max is $500, and even that would be incredibly rare.
For me personally, 100 Euro. This was the most I ever gave for a set. It is a toy, after all. Maybe I am just poor :)
Just can't afford to buy the Lego sets I want anymore. Back to the Dark Ages of my Lego hobby.
The issue take take with LEGO is that while its always been a 'premium' product, they also used to make some great smaller sets for those without a lot of money, but that seems to be going along the wayside now. I think LEGO is 'high' off of the pandemic where indoor toys values took off, but that will not last forever as you will have those champing at the bit to travel, if not this year, then next. While I appreciate sets like Cantina and the Daily Bugle sets, its getting a bit frustrating in seeing LEGO seemingly focusing all of their creativity on larger (and more expensive) sets (and seemingly charging more and more for the licensed sets). Heck even 'cheaper' type LEGO goes for dear now with the CMF being 4.99 per pack for 12 figures and not really mind blowing designs either. Many smaller sets just really look like designers are either not trying, or have no budget to make good smaller sets. The new cheaper Star Wars sets look silly as well. Also price per part or the number of parts in a set is a joke as just because you get a set filled with 1x1 and 1x2 parts does not make it 'worth it' IMO.
Given that I don't have a job yet and I save most of the cash that I already have (the overwhelming majority of it is in the bank so I can make interest), anything above $69.99 is too expensive for me most of the time. I rarely even go that far honestly, unless the set is super enticing I cap off at around $39.99. But hey, if I don't buy expensive sets then maybe they'll have a bit more stock for everyone else in my area. Getting sets for my Brickfilms more-or-less died when I got a green screen and the idea of getting them for Minifigures has been on life support ever since I started updating my Rebrickable and realized that I can make close-enough customs for most characters. Thank you for listening to my life story, I don't know why I get so personal with my comments lol.
My priority is how much of a bargain I am getting. Of my 4 biggest sets (Ninjago City, Ninjago City Docks, Temple of Airjitsu and Ninjago City Gardens). The only one I paid full price for was City Gardens.
I got City at £200 from Smyths, Docks on Lego website at £140, Temple at £140 from Smyths. The only reason I got Gardens at full price from Lego website was to ensure I completed the set and I got GWP and one of the lego coins I think.
I never otherwise buy at full price. Amazon, Smyths or by ebay to ensure a better price point. The size of the set isn't the deciding factor, it's how much I want the set and how good a bargain I am getting.
The most telling part of the poll question is the "provided fair value" part. AT-AT doesn't feel like fair value to me, too expensive. But I've bought expensive (over £200) sets that felt like fair value. Titanic feels like fair value, but it's huge.
Some models I buy to build then take apart & use for something else. Some I buy for long-term display or play. Others I buy just for parts. "Fair value" is slightly different for each type of buying.
The problem with the very largest sets isn't so much the value as the size - I'm considering the Titanic but would have to create space to display it.
Millenium Falcón 2007 = £342 now it’s like £552 with inflation :/
The most I've ever spent on a single set was $270 on the Lamborghini Sian with $110 in VIP points to get it down from RRP of $380. That was a gift for a friend, and even then half of the VIP points were actually his, not mine (he sent me the redemption codes to use when buying him the set). The most I've ever spent on a single set for myself was $200 for the Space Shuttle Discovery. I want a whole bunch of sets in the $100-$300 range but obviously I can't afford to buy them all.
The increasing prices of big D2C models and their increasing number also make me uneasy from a perspective of income inequality. Not to virtue signal, because I'm really really bad at actually following through with what I'm about to say, but the more expensive Lego gets and the more income inequality increases and the more the pandemic and associated economic troubles drag on, the worse I feel about buying Lego and the more I feel like that Lego money should go to the food bank instead.
"Value" is one of the most subjective concepts that people discuss like it's set in stone. As others have pointed out, many Lego fans will never own a $100 set, no matter how much they want it. Others can drop $1,000 on Lego the way most Lego fans would spend $10.
Is an $800 Lego set worth $800? It literally depends on who's asking.
However, Lego is a business, so whether a set is priced "correctly" or not is ultimately determined by the marketplace. If these massive sets don't sell well, Lego will stop making them. If they sell very well, expect to see more and more of these larger sets.
Personally, I love seeing these large sets, even if I will never own most of them. It's inspirational and aspirational to see Lego's designers stretch their wings and create some truly epic sets.
Lego prices have been taking the mick for a few years now.
The prices you have to spend to get freebies are getting stupid.
Advertise promos then change to detail on their system to pretend that it wasn't there when you ordered, even though it's listed on your paypal reciept.
So much wasted opportunity with Technic too.
@PurpleDave said:
"Regarding the price of both 10030 and 10143 being $300 USD, not $270."
You may be correct, but are those prices recorded anywhere online or in catalogues?
I’ve entered a dark age as a result of cost, space and dramatic decline in plastic quality. No more lego for me. Even beginning the great sell off.
This comment section has been such a pleasantly informative read. I would also fall into the typically max US$250 camp. The biggest set I bought outright was the Pirates of Barracuda Bay. That whole diorama has so much life to it, and feels so complete, that I don't think I'd need anything beyond that to achieve that level of spectacle and enjoyment.
However, once I get close to the $200 mark I start to consider something else, as a MOC maker, I think:
"do I want this set, or would I rather have a set of anything I want, done to my exact specifications?"
It becomes an opportunity cost, where that money then represents near-infinite potential. At that point, any premade set becomes a tough sell unless they are of source material I would have made a MOC of anyway. Then it's the optimal choice to save on money or time.
That being said, I have spent a fair amount on MOCs, the most of which was over $250 on a MOC of the Lionel Blue Comet 400E, and the moment that committed me to that decision was the thought that "dang, If LEGO made an 18+ set of this I'd fork over any amount of money to have it. That's when I knew I had to set to work.
If I was a bigger star wars/harry potter fan than say anime, Nintendo, and trains, I think I'd have a different answer here. (and yes, I am eyeing that [?] block!)
Gosh . . . a train line in the style of the Corocodile Loco would have my money!
Anyway, I think I've hit the ramble point, so wrap this up! I wonder if other MOC makers share the same sentiment I have here?
@Samdefisher said:
"I’ve said it a few times now, but it is getting frustrating at the high price points for so many sets. I don’t have a huge issue with the odd set that costs £200-300. But adult aimed sets now are more often that not in the £150-200 bracket. I’d love a few more a year that are £50-75. Architecture theme used to be great for this. Sets like the titanic are incredible, but £570 is a lot of money for most people to keep up with the hobby, especially when you add to that all the other high price sets. Shame, but it is getting hard to keep up with everything. "
I always figure LEGO doesn’t intend for you to get everything. That’s a lot to ask of a customer for any product.
However, I wonder if these high prices are becoming off-putting to people who are interested in the hobby. I find the Adults Welcome range lacks good entry-point sets. They’re usually over $100. Heck, even Winnie the Pooh costs over $100! $60-$100 is a hard sell, much less $600.
£150.01 precisely.
@gatorbug6 said:
"After say $200, LEGO piece count should scale exponentially. You should be getting better than a 10c price per piece ratio (which isn't an exact science, we should use weight to determine value of LEGO sets). Most consumer products become cheaper in larger quantities. This is why the modular line has become such an iconic part of LEGO, as they get more pieces and size once you reach that threshold. 75192 Millennium Falcon should've been $700 tops for this exact reason. 75313 AT-AT at $800 is asinine."
I agree we should use weight to determine value. The size difference between pieces is crazy. A 1x1 tile definitely doesn’t cost the same amount to produce as a 1x12 brick but we count it the same.
I just cannot answer this poll, and that’s truly the very first time that’s ever happened. Reason being: it completely depends on what set it is. You have things I would definitely like to have, but that I just don’t care enough about to justify the price (which can be literally anything, €10 or €500 it’s just the same) but still could end up getting if I see it at a price I am willing to pay. Then there’s also things I have an uncanny attachment to and will get no matter the price; if I can’t afford it I’ll save up for it and not buy anything else until it’s in my hands. So realistically my answer would be the last option, because if I really, really adore it I’ll get it no matter the cost. But at the same time I don’t feel like that would be the right answer since, well, I’ll very likely never get to that point and there’s a lot of things that, even though I want them, I do have a limit om how much I want to pay for it which is significantly lower than what I could hypothetically spend on a set someday. Again, totally dependent on the matter at hand. I feel like there’s just way too many factors in play here to get a clear vision of the general opinion.
Lego would have to create something absolutely incredible for me to spend over $500. Even for $250 or more it would have to be something like the geonosian arena, jedi temple , kamino or minas tirith.
Personally the problem is space. The larger sets take up so much room that it’s not just about the money - it’s about wanting to display everything. What’s the point of buying sets you can’t display. I’m not One to sell on sets so apart from moving to a bigger house I’m at my limit ( and I’ve already got a room dedicated to “toys”).Now-a-days I prefer the smaller highly detailed sets ( like the helmets ) as they are much easier to get out on the shelves.
If things are going to get much larger - how?
I’m not a massive Star Wars fan (there, I said it!) so I’m happy to be corrected - but looking at the larger SW sets now, how much extra value would making it say 25% larger be? Would it be that much of a better build to someone who had the current largest set?
I think if Lego go down the super huge model track much further, it’s going to have to be a building or an airliner. I’m surprised we haven’t seen an official Lego Concorde, a 747 or even an A380 - the problem I guess with the latter two is the sheer size; unlike Titanic and a Concorde, they would be broadly square, and having a model that could well be 1m x 1m would be a nightmare to display (or even build!) for many people.
These days I feel like if Im going to spend so much on a set, it might as well be retired and something well probably never get again. For example, Im much happier to have gotten both Helms Deep sets and a Legolas minifig for the same price as the AT AT. The AT AT hadnt been revealed then, but even now having seen it, I know Id just be kind of disappointed if Id spent that much on a new set instead of a classic. To be completely honest thats actually a bad comparison, as I like LOTR much more than SW and the AT AT is probably one of my least favorite vehicles, but still, I think you get the point.
The prices have been getting out of hand, especially when you compare them to some of the prices from just 7 years ago. Set 10188 and 75159 are perfect examples. Basically the same set, but the former was around 300 and the latter was 500.
The prices have been creeping up, and now the challenge becomes how do the majority of kids get their hands on something that is so far out of the price range of the typical consumer.
It can be done. My sons and I set aside about 100 per month to spend on any set or lot that we are interested in. If it a larger set, sometimes we will make a purchase, and then wait a month or three before purchasing something else. There are so many great sets for sale at a price point less than 200 dollars, it is hard to justify spending so much on one set.
However, when we decided to purchase the Millennium Falcon, we knew that we did not want to spend our money that way. What we did was we bought large Star Wars lots on ebay that fit in our budget, sold the sets individually for a profit, and parlayed other people's money into enough to be able to afford a set that we normally would never have purchased, and we are in the process of doing it again to pick up the ISD, and we will probably do it again to pick up the AT-AT in about 5 years.
@fulcrumbop said:
"Death Star 75159 was my limit. But that would have been out of the question, as would have the Roller Coaster, and several in the $200 - $250 range, without the use of VIP points.
I'm thinking that a Barad-dur, a UCS Darth Vader's castle, or a DC Hall of Justice might convince me otherwise."
A $500 Barad-dur would be a sight to behold!
Price has always been a stopping point for me. Although I have been a life-long LEGO fan, builder and collector, as I have a family to provide for, it's difficult to justify more than $250 on a set for myself that is going to just sit there. Those that I have splurged on have had some connectivity to my kids, and thus I can share the enjoyment.
For some of the larger sets in the last few years, the amount has only been one thing stopping me, the other is "where would I put that thing?" Titanic looks like a great set, but unless I'm willing to clear off a shelf worth of family mementos, I've got no where for it!
@CapnRex101 said:
" @PurpleDave said:
"Regarding the price of both 10030 and 10143 being $300 USD, not $270."
You may be correct, but are those prices recorded anywhere online or in catalogues?"
$269,99 for the 10030 ISD? That's pretty amazing value compared to what I'd always assumed! I have three SHOP @HOME catalogues from the early 2000s that actually price it (and the 10143 DSII) at 369,99 euros in the Netherlands...
Here's what a $1000 Death Star set would have to do for me to consider it to be worth it:
1. At least 50% larger than the previous death star playset.
2. Represents more death star scenes, like a miniscale reactor core and shaft for fighters to fly down, and others included from Rogue One and Rise of Skywalker
3. Related to 2, expands the minifig selection (should include a Galen Erso, Jerjerrod, dark side Rey, and lots more officers and stormtroopers)
4. Should have a complete outer casing that pulls back in segments so you can access the inside
5. With the casing up, should be able to display as the first or the second death star depending on the angle
6. The design is modular, so I can unstack and pull away scenes to display as standalone (allows for the set to be displayed and arranged in different pieces rather than one giant immovable monstrosity)
I have fond memories of the Lego road shows in larger departmental stores in Germany in the late 80s/90s. I consider anything North of 300 € worth to be displayed in such exhibitions but feel no urge to own such highly detailed models. Only exception is 10188 Death Star which is basically many sets in one. A Star Wars UCS Medical Frigate might tempt me. But cannot be more than 300 Euro. I have the money but it just feels ridiculous to me to spend so much money on something that basically is still a kid's toy. And now that I consider my collection be too big anyways, I have to pick new sets wisely.
The most expensive set I own is the AT-AT from 2020 at 150 euro (around 160 because of where I bought it). I can't see myself spending more on sets unless there is some huge appeal (like a giant Castle set), but even then I don't plan on going over 200 euro.
I'm one of those idiots that kind of just buys everything.
Aside from two modulars ($200ish each), around $40 - $50 is the most I will spend on any one set. It is, I believe, Lego's optimum price point. Relatively low price point, large and complicated enough to be a satisfying build without being repetitive, and can still include pretty great minifigs. Plus often pretty good potential for modding, or even just parts packs.
A couple of great examples are the latest Slave I, and the Overwatch Bastion. You can have awesome display models withot destroying your budget :)
I hope that there will be a UCS republic cruiser to exceed $800. I will buy that myself for sure.
This may have been touched on here or elsewhere already, but I believe the success of 25192 Millennium Falcon, and thereby the justification for its high price tag, is largely due to the ubiquitous nature of the Falcon well outside the circles of hardcore fans of LEGO (or even of Star Wars). Han Solo and the Falcon is something everyone knows, and the idea of having + building something that iconic — and, importantly, of such bombastic size and price — had very broad appeal. It was a perfect combination of subject matter + design + cost/value perception + impressiveness of scale (i.e., showmanship for the buyer).
This is a major part of why the set achieved such success in my opinion, but it’s also why it’s not easily replicable. None of the other top dollar sets so far are of subjects with anywhere near the same perceived magic or relevance to the general public, even within the Star Wars theme. The AT-AT, for example, is obviously a dream come true for OT Star Wars fans (whether or not LEGO fans), but I’m doubtful it’s a craft with enough appeal to justify such a price outside of that community in the same way the Falcon did.
The same can be said about most options for releasable sets of this level…LEGO’s current marriage to pop culture has allowed it to reach new heights of success and the ability to experiment, all beginning with Star Wars. There’s little else more ubiquitous than Star Wars in pop culture, and the Falcon is the most iconic craft in the series. So where else to go? Hopefully down, in my view…keeping the value propositions focused around design/display/build experience/etc. and re-classifying the top-end as still high ($200-$500) but not just trying to push into the extreme limit.
Nonetheless, I expect a Death Star (original, not Death Star II) might be the one thing left that could justifiably breach the $1,000 mark — justifiable because some SW fans, at least, will buy it — and because, like the Falcon, the idea of having a ridiculous $1,000 Death Star model is something that can appeal to people who just like to spend money on very expensive pop culture things.
It’s likely well beyond my limit though. I did buy the Falcon, but only because I happened across one at a significant discount. (…And yet, still haven’t built it some years later, having space for neither the build or display.) The AT-AT falls into similar territory…I don’t expect to find it discounted these days or anytime soon.
And if I’m being honest….there are other ways I’d sooner spend the LEGO funds! 2x of the 25288 version and enough BL’d figs/models to make an entire Hoth battle scene, for instance. Wouldn’t buy you the bragging rights of having these massive + expensive sets…but this is why I think such sets enter the territory of fishing for outsider buyers for whom braggadocio is more the draw than the meaningfulness of the subject, or of simply building something cool with LEGO.
If Lego put out some kind of anniversary product celebrating classic/legacy space or something to that effect, sky's the limit, I'd buy it first and worry about the price later.
There was little to no hesitation on Barracuda Bay, though that wasn't nearly as expensive as a UCS model. I think I would be willing to drop $1,000 without question, especially since I've already spent well more than that combined on actual legacy space sets.
The most expensive new set I bought was 75192 Millennia Falcon. I've paid € 575 for it at a French webshop. After building it I sold it for € 600.
I've spent more money on a second-hand set. About € 800 on the Green Grocer. And that one came without a box and instructions.
$400 is the most I've spent on a new set, though I have spent $500 on the retired Cloud City. I wouldn't go more than that.
A new Super Star Destroyer will probably cost more than 800 bucks...
My most extreme LEGO purchase was back in 2019 when I paid what was pretty much a full month's wage (2200 euros) on a complete misb Lord of the Rings and Hobbit collection (26 sets). It felt like a once-in-a-lifetime opportunity, and it turned out it really was, since prices are slowly creeping up to 3000/3500 euros for the same collection now. However, I cannot imagine ever spending more than 800 euros on a single LEGO set... Most I ever paid was 700 euros for the 2017 Millennium Falcon.
Not everything has been large enormous sets. The CMF have gone from USD $2 to $USD 5 in less than 10 years.
I voted for $500 but I did spend £650 on the Millennium Falcon.
The problem, as I see it, involves having two UCS Star Wars sets each year. If one was more reasonably priced then maybe buying both could be an option. I just think that spending over a grand on just two UCS sets each year is excessive.
£100 is easily the limit for me - life in the UK is not cheap!
@mr_Fikou said:
"I just cannot answer this poll, and that’s truly the very first time that’s ever happened. Reason being: it completely depends on what set it is. You have things I would definitely like to have, but that I just don’t care enough about to justify the price (which can be literally anything, €10 or €500 it’s just the same) but still could end up getting if I see it at a price I am willing to pay. Then there’s also things I have an uncanny attachment to and will get no matter the price; if I can’t afford it I’ll save up for it and not buy anything else until it’s in my hands. So realistically my answer would be the last option, because if I really, really adore it I’ll get it no matter the cost. But at the same time I don’t feel like that would be the right answer since, well, I’ll very likely never get to that point and there’s a lot of things that, even though I want them, I do have a limit om how much I want to pay for it which is significantly lower than what I could hypothetically spend on a set someday. Again, totally dependent on the matter at hand. I feel like there’s just way too many factors in play here to get a clear vision of the general opinion."
It sounds to me like you know you should answer "I would spend any amount on LEGO", but the thought of actually admitting that scares you ;)
As someone who refuses to spend more than £100 on any single Lego set I’m a little amazed at how much some of the people here are prepared to drop. I don’t have the income or the space to get some of the bigger sets even if I wanted them
@illennium said:
"I'm one of those idiots that kind of just buys everything."
I just had a look at your collection... 8O
Do you keep those large set built-up for play/display, or are they in parts/storage?
I would drop 500 on a BIG set, like the Falcon or AT-AT. But anything past that pricepoint is insane to me.
A creator expert train set (based of an actual train) may persuade me to pay up to $250, but that would be the limit.
Maybe you should have put an option for "less than 250$". I've reached this bar already but for me it's something really tough.
But this lack of low prices choice maybe shows how much this community shifted in prices already.
I could maybe se myself spending up to $500 on a set, but no more than one per year. Up to $250 is a more reasonable price. My issue with the number of expensive sets is how many are coming out in a relatively short time. I love LEGO and I love Star Wars, but I just can't justify buying any of the massive Star Wars sets. I would love to get the Millennium Falcon and the AT-AT would be great too, but there's no way I could justify getting both - even one would be a stretch.
Gimme some breathing room LEGO!
$500 would be mine, but the AT-AT is looking like an exception...
$250 is about as much as I'm willing to spend on a modern day LEGO set HOWEVER, if it's something from the early 2000s - early 2010s or a theme we haven't gotten LEGO sets from in a while like Space or Castle, I would be willing to spend over $500 if I had the money, but because I do not at the current moment, I'm very selective on how I spend my money on LEGO, and I don't see many LEGO sets over $100 releasing right now that seem like they're worth the money.
I see many people here with a limit under €250. Judging from the usual comment sections on this site I thought I was an exception with a limit of €100. So this is quite surprising and refreshing to me. Maybe update the poll options?
Does anyone else remember when a new Ideas set came out, and you didn't have to take out a second mortgage on your house to afford it?
These days, while the Ideas sets are gorgeous and huge, but every single one of them is monstrously expensive. You reach a point where it's too hard to keep up. I finally picked up Barracuda Bay recently, and I love it, but I'm broke until January, you know?
Hell, I remember the early Monkie Kid sets. The smallest, entry-level set was $50 (!). I doubt that was accidental.
Available space is my limit.
In hindsight, I should have used '$250 or less' instead. Unfortunately, I cannot now change the option without affecting the existing votes, so perhaps we just take the '$250' option to mean '$250 or less'.
I only have two "large" sets. Slave I UCS and Saturn V. Like others, I think about what else the money can buy. That stopped me recently buying the ISS and that's only £65.
There are some older sets I would really like - Fort Legoredo, a few studded technic ones, but the price is climbing there too.
I also think a lot of fun can be had from smaller sets. And you can always make something bigger for yourself. The joy of Lego is breaking it up and rebuilding it right? Not spend £500-600 and keeping it stuck together forever. That's my thought anyway!
If I won a lot of money to spend on Lego I think it would still be focused on smaller / medium sets and vintage sets.
My first expensive set I bought coming out of my dark ages was the Ninjago Airjitzu Temple for 200€. And for quite a while I considered 200€ my absolute maximum for a single set. Then came Ninjago City for 300€. And after that the microscale Hogwarts Castle for 400€. I bought the latter two sets at a discount though. I was briefly tempted to order the Titanic, but no thanks. It's just too much. Maybe 500€ one day for something perfect. (Minas Tirith? Serenity?)
One important thing though: I wouldn't be buying so many great expensive sets if I wasn't confident that if neccessary I could sell them again as used sets for almost the same or possibly even more money than I paid for them.
My favorite build to date is the old typewriter. Fantastic experience. We did buy the Titanic for Christmas. That’s about as mich as I ever want to pay. Looking forward to it.
For me, it really depends on the set, and the size. The UCS Millennium Falcon, Star Destroyer, and Gunship, as well as the Colosseum, I wouldn't bother buying (regardless of price) since they have such big footprints. I do have the Cantina, that's not too large. Also have the Hogwarts castle which I got at a discount, which makes the large size more palatable. The AT-AT doesn't have the size problem that the aforementioned ones do, but I do think the price is wack - $950 CAD plus taxes, nope.
Conversely, I would happily pay full price for the Titanic if I could figure out a display setup, since it's so long. Yes, it's big, but I have a historical interest.
If (theoretically) LEGO were to do another wave of Lord of the Rings or Hobbit sets, I'd be fully on board. Show me a scale model of Barad-dur, Minas Tirith, or Meduseld, and I'll be all "shut up and take my money". It's really up to the customer and what they are interested in.
I don't object to oversized kits with matching prices, but there's been several in the past couple of years, and a few of those just in this year. Space them out more.
Large very expensive sets ($300+) are a build once and display kinda set. And I only have enough room for a couple of those. I have sold about 90% of my collection in the last 5 years but still have a few and buy a few. Not sure how expensive too expensive is but I am extremely choosey about buying one. I have the $800 falcon but won't build it cause I can't put it anywhere. I wouldn't buy the Titanic because, although cool, just doesn't fit into my new very slim radar. I won't buy the AT-AT because I had the original and sold it and just don't feel like building 4 legs again. I like some of the $100 model sets because they fit in one section of my book shelf.
The options in this poll is bad (as already commented by some people above). What if some people would only spend $200 or below? It doesn't have that option, guess they are forced to choose $250 or just give up, but voting is the only way to see the results. Pretty sure there are people who would even spend less than $100 max or maybe even $80. And the option of "I would spend any amount on LEGO" is silly. Really? Would you spend $10k or $100k on a lego set if they make one, or $1 million? $10 million? If theoretically they make a huge set with real gold or something or a really really big set? Maybe have more than 5 options if possible. Or something like this:
$100 or lower
$100-250
$250-500
$500-800
$800-1000
$1000+
I've never gone over £144 for one set, but I would consider going up to around £250 for something I really wanted, like if Ninjago City was re-released. I really considered shelling out for Diagon Alley, but couldn't justify it.
I put "I would spend any amount on LEGO". I'm privileged enough to be able to purchase most sets I like (not all of them, mind you. I also have a very small space, so I don't buy some sets because I don't have the space). Nevertheless, it's still strange to spend a whole lot of money on a set. When I heard rumors about the AT-AT, I started to put money aside. Now, I have the money and will get it, but I'm still uncomfortable spending above $1,000 canadian on a LEGO set...
I can see myself spending $800 on a really spectacular Lego set. The problem for me is not so much the money as the space--and that's becoming a very big problem, because any "really spectacular" set retailing for $800 is very, very unlikely to be small enough to fit with everything else I have. Even the Titanic, which I greeted with cries of joy and a burning desire to clear out my wish list to allow me to buy it, now leaves me feeling that once I'd built it there'd be nothing left to do but sell it on.
Fortunately, I don't have to buy all the biggest sets to be happy with my Lego collection. As long as I concentrate on what really gives me pleasure, that will be good enough. More than good enough, in fact.
Lego is an expensive hobby. I offset costs of sets I want be selling extra stuff I pick up here and there, such as parting out sets I pick up from clearances or selling stuff I don’t want anymore, or even a GWP I don’t want. The best thing for me is let my hobby help pay for itself!
I think LEGO prices are becoming a real problem. To me, the prices of sets kind of lose all meaning once you get past $500. What makes the Colosseum worth $550 or the Titanic $630? Personally, I'd still regard those sets as good value for money if they were sold anywhere between $500 to $650.
Put them up against Star Wars sets like the Star Destroyer, Millennium Falcon, and AT-AT and it gets even worse. Piece count isn't everything, but why on earth does the Millennium Falcon cost $800 and a set as big as the Titanic cost $630? Value for money just becomes extremely subjective at such high prices. Even as someone who spends way too much money on LEGO a year, I'd never pay $800 for a single set (especially when they're as overpriced as the MF and AT-AT).
I'm sure I'll change my tune once LEGO makes an $800 Marvel or Harry Potter set, but for now I think sets priced that high aren't good value for money. I got my 75192 for $500 USD and I think it's worth as much as $600, but definitely not $800.
You need to remember that the Star Wars license tends to inflate a set slightly, making sets of similar size to City more expensive. And I'm unsure if LEGO need, or how expensive a licence for the Titanic or Colloseum would be, but I think a non licenced set needs to break $1000 before we can truly say they've done it. Or create $1400 Star Wars set to be sure.
Objectively, $500 is my limit, since I bought 75159 a couple years ago, though I consider that an exception rather than a rule. The only set I've otherwise purchased to hit the $200 price point is the UCS Slave I, and it doesn't help that the majority of Lego Star Wars sets tend to severely decrease in value beyond that price point, not even considering assembly time and space requirements. I like to think less is more, and 75309 and 71935 are pretty good examples of that. The gunship would be much more enticing for $200 (assuming, of course, a smaller design), and the vignettes in 71935 would be nearly instant purchases if they were either released separately for a much reduced price point. The dramatic increase of sets being introduced at these price points doesn't help matters either, since for the most part, other themes offer a significantly better value than Lego Star Wars. 10290 and 71374 are all much more interesting and valuable models I feel like, and much easier to justify. Not to mention the Modular Buildings and Ninjago City sets, and all of the great Ideas sets (even though I really wish so many of them weren't so expensive and licensed either). But, it's Lego Star Wars, and they can sell whatever they want for as much as they want, because a lot of people will buy it anyways.
At this point in time around AUD500 is my limit. Mos Eisley Cantina at $529.99 and JP T Rex Rampage at $400 are my most expensive. Lack of display space and storage space is a key factor in why my purchases have dropped over last couple of years. Once built they're displayed for a short time and then dismantled and put under the bed!
For me? The most I'd pay for a set is $200. That being said, that's all I could comfortably afford.
I'd love to buy the $800 Falcon, Star Destroyer, AT-AT sets, I just can't. I do think they're slightly high, maybe $600 is reasonable?
I dont think there's necessarily an upper limit for me, but what's more important is whether the set is actually worth the cost, which is increasingly often *not* the case. Sure I spent $1300 on the new UCS falcon, but that's only because I'd spent literally half my life at that point desperately longing for the old one. As demonstrating by the surprising number and size of discounts that set saw here, it wasnt actually a good price for it.
So, no, I dont believe there's an upper price limit that's necessarily a problem for me. Its value for money where TLG's really taking the piss
I don't think a Lego set should cost more than $500, and even that price should be for very unique sets.
There's also display space - TLG are racing themselves to make the sets bigger and bigger with no real reason to do so, other than claiming it's the "biggest yet". How many of these big sets can one collector get ? Even the mid size ones are starting to get larger in size. It has direct impact to cost - real and not. I'm sure the AT-AT would've been just fine being 10% smaller.
Today it's $899 in 2026 the norm would be $1300. It's a slippery slope.
AFOL community is trying to justify it by made of measurements such as "Price per piece" / "Price per weight". The real costs for the plastic is a fraction of the set's price. By the end of the day we need to ask - is there a set, any mass produced set, that is truly worth $900 ?
Is there a reason for the motors and batteries to be so expensive ? more than $100 to motorize the crocodile locomotive ? Really ? Lego is known to be not a cheap toy, I just think they're pushing it more with no real reason to do so.
I've said it before, but sites such as this needs to take pricing into account a bit more when final scoring a set. I'm sure TLG send sets at no cost partly to take that factor away from reviewers, but we can't keep ignoring the trend.
I'm very concerned about these sets getting bigger and bigger and more and more expensive. Some people would pay just about anything, but to pay $1000+ AU all at once on Lego is just getting ridiculous. Who can afford that?
Yes, there will always be people who will pay whatever price to get their AT AT, Falcon, Harry Potter Castle, etc. but for the overall market I think Lego should try and make sets a bit more within a general price range.
Take the modulars. They are usually around $250 AU. This is still a lot of money, but within a reasonable price range, especially given their size and detail (compared to say, these $200 City sets with facades and cars that you can buy for $185 cheaper).
Sometimes we have had 'special' modulars that are more expensive, like Town Hall ($300 AU), Assembly Square ($400 AU, being an extra half modular and the 10th anniversary). Corner Garage was just a rip off.
I believe Police Station was $300 due to its larger size but my point is, Lego wouldn't go around selling a whole modular street for example in one set for $1000. There would undoubtedly be some people who would buy it, but its just a silly idea and locks out a huge potential market.
For licensed things like SW and HP there are some diehard fans who will pay the Earth but there definitely should be a limit, personally I wouldnt go much over $400 and that would need to be a really spectacular set like a 25th anniversary modular building with a whole street or something.
I guess $500 in some cases could work for licensed products but I would argue anything over $500 AU is just way too expensive for any Lego set. It doesnt matter what the value is, $500 is half a grand. For some people it's a month's pay. And particularly during these current times (I hear the market will take a dive soon), plus COVID obviously, it seems rather silly putting out sets with crazy prices like $750, $990, $1000+ when most potential customers are struggling to pay rent.
I liked the Blacksmith for example, but $250 was just too much in that case. Looking at the set in person I can sort of see $250 but when compared to 'the amount of stuff you get' as Jangbricks says to say, a modular building, I didn't see the value. Value, of course, is subjective, and I was also largely put off due to the different scale that would make my castles look tiny.
POBB on the other hand I wasn't keen on spending $300 on Lego but a ship usually costs around $200-$250, plus one got an island and a 2 in 1 set (and a Pirates set is unlikely to ever be released again).
Given that people will drop $800 for a used Emerald Night ($100/1000pcs), modular, or $3000 for a large MOC, there really is no upper limit on what Lego could charge for a set. If it's the right set and people want it, Lego can make money on that $5000/40,000pcs USC Jar Jar Bust...
Here in New Zealand $1500 is the top amount to date, the new AT AT and the UCS Falcon.
I can see that only going higher once something is released at $1000USD.
But as said above you can pay much more then that for retired sets like a couple of the original Modulars and of course if you're doing a MOC. I would have spent around $2800 on the ISD Aggressor so it is all relative.
It took me a couple months to be sure I could pay for the $150 AT-AT and not kill my entire entertainment budget, and I know I am luckier than many in that respect; I dismissed the rumors of UCS AT-AT because I thought an $800 potential price was ludicrous. I was wrong.
@CapnRex101:
Absolutely it’s recorded in LEGO.com catalogs, but I don’t have them stored in a neatly sorted manner. I do, however, have internet. Unfortunately, I found conflicting info:
10030 Imperial Star Destroyer
$300 US - http://www.peeron.com/inv/sets/10030-1
$270 US - https://forum.rebelscum.com/threads/10030-ucs-imperial-star-destroyer.843721/
10143 Death Star II
$300 US - http://www.peeron.com/inv/sets/10143-1
$270 US - https://forum.rebelscum.com/threads/10143-ucs-death-star-ii.1032392/
I would want to see an actual catalog, or photo thereof before making claims about which is right. Maybe if I’d bought either of them, I’d be more certain of my recollection.
@Train_of_Thought_Creations:
I have four MOCs that have each cost in the $400 range (and that’s _after_ scrounging as many parts as I can from my collection). I have at least four more that I intend to build that will likely cost $400+ each. My spending tends to swing back and forth between set-heavy years and MOC-heavy years, and the last few years have been more about sets.
@PixelTheDragon:
Pooh costs $99.99 US. I was just at our local LEGO Store yesterday, and specifically remember noting the price. There are a few, like Bonsai, that go as low as $70, but I can’t recall any lower than that. Also, someone in my LUG noted that the store layout has really skewed to sets for kids on one side of the store, and black boxes on the other side. I responded that this isn’t completely true, as the “adults” side includes all of the Star Wars, Harry Potter, and Ninjago sets (plus maybe one other theme), but those are all grouped at the far end of the wall, and everything between SW and the front of the store is from the 18+ line for sure.
@WelshSarastro:
It doesn’t always have to be larger. The second UCS MF raised the piece count almost 60%, but the models are about the same size. The Death Star II looks really clunky by current standards, with much of the “in progress” side consisting of basic 2x plates. Imagine that redone where all the jutting sections are individually designed, and built from multiple parts. Imagine the “smooth” side actually having some roundness to it besides the shape of LEGO studs.
@Bulletbob:
I’ve seen a six foot tall MOC of Barad-dur in Chicago, and one of the guys in my LUG has a MOC of Orthanc that’s of a similar height. Consequently, the Orthanc set, and any $500 Barad-dur set wouldn’t pose an risk of the floor receiving a dent shaped like my jaw.
@deathmoth:
Any comparable models of the two Death Stars should result in DS2 costing more than DS1. The latter is just a basic sphere with a dent in the side. The former has a very complex, half-constructed side that should actually use more parts in spite of being smaller and “less” constructed.
I am afraid that TLG is between a rock and a hard place.
As many comments above have suggested, the sheer size of larger models makes the potential purchase difficult to justify. I personally have an upper limit on what I am willing to buy and display for a while before breaking it down:
Mercedes-Benz Arocs 3245 42043-1
Pirates of Barracuda Bay 21322-1
Tower of Orthanc 10237-1
6x6 Volvo Articulated Hauler 42114-1
Medieval Blacksmith 21325-1
etc.
On the other hand, TLG cannot just release a smaller-size but highly detailed set containing thousands of 1x1 tiles or alike for more than 10 cents apiece since that would be a daylight robbery and people would scream bloody murder.
Not sure what the realistic upper $ limit is. However, I do expect TLG to slowly increase piece count by adding more details and also increase the per-piece cost without significantly increasing the maximum model size. The new AT-AT seems like a reasonable limit, at least to me.
I think a lot of the recent expensive sets look fantastic but I'm not interested in paying more than $100 US as my maximum amount. In fact, my most expensive MSRP set is 7163 Republic Gunship at $90 but because I bought it the second year it was out and on discount, I only paid $50. Saving for the future is more important than buying expensive things.
Besides price and space to display, I think there is another factor: space and ease to build.
The introduction of numbered bags made those very huge and pricey sets possible.
I started buying LEGO sets in 2016. Most of the sets I bought use numbered bags.
When I built 10220: Volkswagen T1 Camper Van, the time and difficulty increased drastically, as the bags were not numbered.
At some point, 10214: Tower Bridge was on big discount and I planned to buy it. Then I remembered the experience of 10220. After checking the review and learning that the bags were not numbered, I decided not to buy it. There is simply not enough space to layout the 4000+ pieces.
So, I think for those sets that can be split into sections such as Titanic or those stadium sets, it would probably be growable.
For the huge Star War vehicle sets that first built the frame, and then covered the body section by section, too much effort would have to be spent on moving the frame and body sections around. It may no longer be an enjoyable building experience.
The concepts of space and budget can both be resolved by a willingness to part ways with a set after some time and replace it with something new--especially a second-hand set that hasn't been retired so you're able to get it at cheaper than retail.
I sold my used 10177 Boeing 787 Dreamliner and put the proceeds toward a used 10234 Sydney Opera House. I later sold that and bought a used 10253 Big Ben, which I sold last year to make space for 76161 1989 Batwing. Those were enjoyable builds, nice to display for a while, but nothing I need to keep forever. My copies of 10226 Sopwith Camel, 10220 VW Camper Van, 71006 Simpsons House, and 71016 Kwik-E Mart are all second-hand and I can sell any of them for more than I originally paid--and at some point I'm sure I will.
I had a second-hand copy of 10225 R2-D2 that I bought before it retired, and I sold it when rumors of 75308 R2-D2 became convincing. I ended up with the new-and-improved set and some money left over that can go to another set. Looking at recent sold prices of what I have on display, I definitely have a few things on the shelf that I'm considering parting ways with to fund their replacements. I got 21306 Yellow Submarine for $48 during a 20% off sale, and used copies are consistently selling on eBay for more than $100. Pre-owned 10248 Ferrari sets are going for $200.
I'll add my 2 cents
The most I've spent in one go for a D2C set was $160 for the Bookshop ($20 VIP redeem).
Last year I forked over $200 for an eighty pound (36 kilo) bulk lot, which was about 90% LEGO brand
I've had my eye on some of the big players over the last 3 years, but I think my personal tipping-point is the $400 Hogwarts castle, 71043. That set in particular has excellent price-to-piece value to me, and is very displayable, plus exclusive figs, interior detail, etc. That being said, I haven't actually bought it yet. There is definitely a mental block somewhere between the Bookshop and the castle. If I got an email tomorrow that had 71043 on sale for $300 it would happen, but only because I've been on the fence for a while.
The Titanic is also acceptable value to me, but at that point it's just a big lump sum that I'd rather spread over 6 to 10 months. Honestly, I do spend that much on LEGO (yikes?), but by the time I've found bulk lots and sales throughout the year, that $650 has gone much much further than any retail set could offer.
@Rotbart and @FuddRuckus mentioned this too, but a big part of my justification for an expensive hobby is the enduring value of the LEGO brand. Everything I've purchased over the years could be transformed into cash of the amount I paid for it and then some, assuming I take the time to list things individually. To me an $800 LEGO purchase isn't the same thing as an $800 cruise: that $800 is still in my possession, having taken the form of collectible plastic, and can be recovered should the need arise.
$400 is my limit...but I could probably talk myself into spending $500 for the right reasons, but it would have to REALLY appeal to me on a spiritual level. I'm not sure there's any Star Wars set that could...and I'm a BIG Star Wars fan.
Here's a question for people in the United States who cycle through selling off older sets from their collection to pay for newer ones, how do you report it on your taxes? I've thought about doing that with some older sets I don't care for anymore, but then I'm always like, taxes are scary and confusing enough as it is!
The price (although prohibitive) is second to the set itself. If I want it, I will save and forgo other sets. If I don't want it, then I am happy for those who do and will get a chance to have it.
My dilemma is in space, I simply don't have that much and have sold older sets to make way for new. However, they shouldn't scale down great sets because I don't have room, as long as there are other options and sets that I like - that's great.
I can't have everything.
There's a boundry at which point it stops being a toy and becomes only a collector's item. I'd put that boundry somewhere around "if you really want this for Christmas, that's all you're getting." If it's too big even for that, it's ceased being a toy. I'll never forget the Christmas I got the 6990 monorail--but if it had been double what it cost back then (according to brickset, that was $150, which is about $320 now) like many sets are today, I can safely say I'd never have gotten it. And if an average kid in a family with an average income can't afford it, then it's moved beyond reasonable.
Not to say these $500+ sets shouldn't exist (I own the UCS Falcon and I love it and it's the pinnacle of my collection), but viewed from the lens of Lego being first a toy, I'd say anything over $350 or so is quickly becoming "unreasonable" (That Falcon I own--I bought it as an adult).
@kslin88:
While setting up our display at Henry Ford Museum, I was actually discussing that very issue with another member of my LUG. I built 10179 in under 19 hours, spread over two days. The bags were not only not numbered, but they repeated as many as nine times, which was clearly done to make packing more efficient, but once you factor remainders in, you might need to find the same part in as many as ten different bags. It was a chore to build that set. The new version bumps the piece count by nearly 60%, but the bags come numbered, and are packed into numbered internal boxes. Pull out Box 1, start with Bag 1, and work your way through until the box is empty. Start Box 2, etc. I haven’t built my copy of UCS MF2, but just given the difference in how the set was packed, I expect it will take less time to build than the original did.
@iwybs:
I don’t tend to sell anything once I buy it, so I don’t have direct experience with that, but I do know there’s a spot for misc income, if nothing else. The IRS covers nearly every way there is to earn money (crypto currency and video game loot boxes are two notable exceptions), and tax evasion was even what brought down Al Capone.
Regarding the prices of the Star Destroyer and Death Star, the Star Destroyer had a price of $299.99 and the Death Star was of $299.00. But starting in the January 2008 catalog they were both given a "New lower price" of $269.99
I am just tired of huge sets. They are not even that good.
The UCS Falcon is a mess and I was really suprised its an official model. Its really fragile.
The only BIG set I consider good is the Deathstar.
Where's the poll option for "never spent more than $70 on a set, haven't bought any sets in ten years, and resort to reading instruction manuals online"?
I went with $500. And I can’t believe I did. For so long I wanted to get The Executor but couldn’t fathom spending $400 on a set. Now I own Diagon Alley & quite a few that are at or close to $300 price point.
Personally, I can't stomach 800 for much of anything, let alone Legos that I love. Not necessarily because I can't afford it, but it's really just too expensive for a toy, granted the best toys. I think a max number should be in the 250 range and most comments talking about piece count are correct in that Lego needs to let go of the 10 cents per piece thing. All that said, I would love to see Jabbas Palace with the Rancor pit attached in a UCS version. Honestly, I'm not sure how it's gone this long without having it already. Two off the most popular and sought after sets.... Just my 2 cents.
*Establishing context, I claim all LEGO sets are still toys for children. The 18+ sets do not differ from anything else in terms of parts, safety, building techniques or the level of to which instructions are dumbed down; only perhaps in that most practical playablity has been lost due to subject matter and/or sheer scale.
From a child's viewpoint there are always these largest sets out there to dream about. Most never get them, and will make the most of the smaller ones, but they are well aware of the "big fish". For quite many those larger sets were attainable if you just saved up (allowance, birthday money, working...) - you could make it work. In 1991 the most expensive set cost 50 times more than the cheapest sets and the best ones were usually at 20-25x. In 2021 the spread has reach to 200x and wishlist starts from 30-40x (120...160 EUR). Today those largest and most elaborate sets are simply out of reach, but 30 years ago they wouldn't have been. Plus there are way too many to choose from and before you know it they are discontinued. The best ones, like even the relatively affordable and available Chinese New Year sets, may be long sold out by the time a kid saves up. Our State family benefits are 60€/per child/per month and half of that I give my kids for allowance (the other half goes to their savingsacc.). Let's say if by some miracle one of them constantly manages to save up half of any "income", it would take more than 2 years to buy a MF or an AT-AT, luckily no-one here cares that deeply about the SW franchise. But then there are Hogwarts and Diagon Alley still on the wishlist which probably will yet again have to give way now to the upcoming expensive Ninjago City set.
All-in-all there are too many large sets released too often and the frustration of constantly missing out on tens upon tens of cool sets is bothering the collector in me and I'm sure this is the main reason I feel indifference creeping up (even a few years ago I wouldn't have ignored 80% off VIDIYO BeatBoxes I saw on sale yesterday). I suppose any child will feel much worse if despite all honest efforts he can't have even the one set he's been saving for during a considerable period of his young life and it is unfortunate it will be LEGO who has disappointed him (sour grapes).
I hope LEGO selects some other IP than SW to make the next huge 10000+ piece set and drops the ppp below 5-6c. I'm looking at the Architecture theme above all. 10000 parts is about right for NYC WTC1 (2in1, built either WTC1 or WTC2), the 110-story replica would be mostly 16x16 plates, radiator grilles and plates with rail, but at least the build will be repetitive enough. Or microscale 2in1 city sections (like 64x64 London/Paris or Manhattan/Hong Kong). Another direction could be The Orient Express with 12...16 cars/coaches, which should have a displayshelf system made available from Ikea. Those I would try to buy. But probably whatever the next big thing will be it will have something to do with a Disney-owned IP. Which I won't end up getting.
PS (UCS) display sets do seem nice, but to me the total true cost of 1 m2 has reached 10€/month, I suppose for many of you the cost of living space is way higher.
It’s funny, I was thinking that $250 option was absurdly high. Then I realized I purchased both the NES and Discovery Shuttle new and they get pretty close to the price point. I do own the Ewok Village and the first Death Star sets, but I spent months searching for those on eBay to get tremendous deals and maybe paid $250 for the Death Star, but much less for the Ewok village.
I guess the question for me is not what could cost $1000, but what would it be worth spending $1000 on? Seriously, I own a Millennium Falcon and an AT-AT, and I’m quite happy with the regular ones. I arguably may have been willing to pay more for the NES, but never anywhere close to $1000. If there was ever something that really got me excited enough to spend $1000, then the issue becomes where do I put the monstrosity after building it. For that matter, where can I even build it in the first place?
But if I had to guess, a $1000 set would be a life-sized R2-D2.
@alfred_the_buttler said:
"It’s funny, I was thinking that $250 option was absurdly high. Then I realized I purchased both the NES and Discovery Shuttle new and they get pretty close to the price point. I do own the Ewok Village and the first Death Star sets, but I spent months searching for those on eBay to get tremendous deals and maybe paid $250 for the Death Star, but much less for the Ewok village.
I guess the question for me is not what could cost $1000, but what would it be worth spending $1000 on? Seriously, I own a Millennium Falcon and an AT-AT, and I’m quite happy with the regular ones. I arguably may have been willing to pay more for the NES, but never anywhere close to $1000. If there was ever something that really got me excited enough to spend $1000, then the issue becomes where do I put the monstrosity after building it. For that matter, where can I even build it in the first place?
But if I had to guess, a $1000 set would be a life-sized R2-D2. "
A life-sized R2-D2 as a set would probably be priced at more like $10,000 lmao. $1000 wouldnt even come close to covering it. It'd be almost twice as tall as the 2017 UCS Falcon is long, and its, you know, a cylinder, as opposed to a pancake. It'd easily require more than 10x as many pieces.
Where has our creativity gone? To buy a set (of any size) and put it on the display shelf? Any one piece plastic toy have more details and is more acurate then Lego model. Basics of Lego is to create MOC. Any set I buy is for the parts at the end. Purchase decission is based on how many useful bricks I got for the price.
I voted $1000, not that I'd ever spend that (my personal non-special-occasion limit is probably like £50 :D) but I really want to see what a $1000 set looks like.
Pretty sure we'll see that in the next 5 years if not sooner, judging by the way sets sizes and prices have expolded even within that last couple of years.
Did select the (lowest) 250 mark in the poll, but I think actually I only once bought something in that price range: the Assembly Square modular.
Practically my limit hovers around the 150 - 170 euro point. And even that is rather exceptional. 1 or 2 sets a year.. For things like e.g. modular houses or some bigger system scale Star Wars sets ( system AT-AT; MF ect..)
There are just to many sets I like in the lower price range, which I can obtain via several purchases spread throughout the year... while one single of those behemoth sets would evaporate my Lego budget at once..
Also, I like to combine my sets on display; e.g. several SW sets of 1 movie together; superheroes with modular buildings etc.. and rotate them both in time and place. Something difficult to do with those large sets. Both due to their exaggerated size, as to the fact that most are just one off's thematically or scale wise.
And, last but not least: most of those UCS or ultra detailed sets miss the charm of toys, which Lego to me still is : a toy.
It's not just the adult UCS, Lego Ideas and Creater Expert sets increasing in value beyond $200, but the standard Star Wars, Harry Potter, Ninjago etc. sets seem to be increasing from $50 towards and above $100 for the kids sets making it difficult for parents. Apart from inflation, seems the number of very small detailed surface pieces (to hide the studs and improve the look) is increasing the same sized spacecraft or vehicle from 600 to 800 pieces. So I like the comment about a new measure of price per weight, rather than price per piece when looking at value!
As others have noted the increasing cost can become more palatable if your only interest is in building and then reselling (mainly due to lack of stowage), then you only have to worry about the difference in price.
There were two Lego Ideas space and seaside competitions, using less than 250 pieces the 500+ entrants showed that some fantastic ideas could be achieved which would make great impulse buys. Otherwise, we have the norm of project submitter's going mad on their digital designer to increase the size and detail in their models until they reach the usual submission limit of 3000 pieces!
It's not just the cost (although that's undoubtedly the biggest deciding factor for me), but as many have already said, the size and scale of some of the more recent sets; I simply do not have the room to display them. It wouldn't be so bad if Lego packaged them in such a way that you could store them built up (or have some way to partially dismantle for storage). For example, I absolutely love the Titanic set (love the ship, the history, etc), so this would have been a no-brainer for me. But taking the cost out of the equation, I have no way to display it and, apparently, even when it's broken down into its 3 sections, there's still no way to store them in the box. So what would I do? Build up 9060 pieces, look at it for a few minutes, and then spend the next 3 hours breaking the whole thing back down. So, size it a huge consideration for me now.
The other thing, which I know has also been covered many times, is the amount of large scale sets that are being released. I used to be able to "keep up" with the releases, and be able to afford all of those sets that interested me. But 2021 has become a turning point. There are at least half a dozen sets that are on my wanted list that I simply won't ever buy, purely because the total cost of all is north of £1500. So, for the first time ever, I'm forced to decide which sets to buy, and those that I'm going to have to pass on (e.g. the Typewriter, Titanic, UCS Tumbler, UCS AT-AT, etc).
TLG really need to slow down with their releases, as they're going to end up with too many sets that don't turn a profit, and not because there's no audience, but because they're competing with other sets for our money. This practise of launching new £200+ sets every month is bad for the fans and I suspect will ultimately be bad for TLG too.
I don't object to very expensive sets, but if you already have lots of sets, the added value may not be worth it. And in that case I would like it to be easier to buy just the stuff you need. I would like Millenium Falcon and Tumbler upgrade packs. And 'just the rare stuff' for the Colloseum. I will probably get the Titanic, as that looks to include quite a lot of rare stuff.
@namekuji said:
"I’ve entered a dark age as a result of cost, space and dramatic decline in plastic quality. No more lego for me. Even beginning the great sell off. "
Similar situation here.
I've been accused of negative comments quite frequently, and I have taken some time to think about that. It's true, my feelings towards LEGO have turned increasingly negative over the past year or two, and for a variety of reasons. Perhaps you have to live in Germany and know the special situation TLG has put itself into over here to understand, but suffice it to say, I too am entering a second dark age at the moment.
Insane prices are just one of the factors, but quite an important one.
Over the past few weeks I have been re-investigating my other hobbies from the past and I must say it has been very satisfying. And since I get much more enjoyment out of that now than out of LEGO, I have come to about the same decision as @namekuji .
I will still visit Brickset regularly just to keep up to date with current news and developments, but overall I intend to spend far less time here than I did in the past.
People who always got riled by comments will be rejoicing to hear that of course, but I am sure they will find other subjects to get worked up about ;-)
As for pricing, I chose 500 in the survey, but actually I have never paid more than 250 Euro for any set yet, and thinking about it a little longer I think I absolutely should have selected 250 instead of 500.
I'm not too worried TBH. The excellent recent smaller, cheaper sets like 40478 , 75301 and 76239 suggests they're recognising that there's a range of price options for people. There's no point kicking and screaming about the existence of a set that's more than you want to pay for it. If 75313 is too expensive, get 75288 . If that's too expensive, get 75298 .
For me, it needs to feel worth it. A big grey box isn't appealing to me, so I don't buy UCS sets. I'm far more impressed by detail at a small scale. The most expensive set I bought was 71040, which was big but had exciting details at minifig scale.
This article and the comment section have been very interesting to read. I do wonder if the amount of time someone is into Lego affects the perception of value?
When I started buying Lego for myself in 2018, $100 seemed like a lot to spend on a set. This year I stopped buying smaller sets and focussed on bigger sets, mostly between $100-200.00. In the spring, I was given The Ideas Treehouse and Barracuda Bay for my 60th birthday, which are both amazing. In the summer, I bought The Disney Castle. Three years ago, the idea of spending $500 on a Lego set seemed preposterous. I can't see myself doing that again, but my thinking about value, cost and Lego has definitely changed over the last three years.
Thank you for this article!
Well, the prices have to be insanely high because otherwise nobody would ever be able get over the insanely high treshold for "free" GWPs.
Premium Decoy Pricing at it's best. ;-)
"Oh, Daddy, look at this huge AT-AT!"
"Ahm... ok... kid, how about this 160$-version 75288 instead?"
But just a few years ago 160 US$ would have been one of the top 10 most expensive sets of the year...
This can also backfire. Copy / paste from an economics website:
"A high price may discourage consumers. If consumers only glance at the higher-priced good, they may write off the brand/company as too expensive and not buy. It could be a high risk to set a high price and hope consumer sees the lower-priced good. [...] Customers may see through it. Some consumers may feel the higher price is just a rip-off and this could negatively affect their opinion of the whole brand."
Glancing at some comments here, this has happened to some readers already.
It's not easy for me to justify paying such amounts for big licensed sets. One must be a serious collector to do that. Orherwise, as an easy going afol, I stick to sets that reminds of the past, like 31120: Medieval Castle.
I remember thinking that I would never buy another set as large as 10188 Death Star when I got it, but that was worth it as it was the ultimate Star Wars set. On the other hand, I still feel queasy about buying 75978 Diagon Alley, which was so dreadfully, unnecessarily large. For the same price as the Death Star you should get at least the Leaky Cauldron and Gringotts as well, or something vibrant and feature packed like Ninjago City. A complete package. As a Harry Potter fan, I couldn't miss out on that set, but I kind of wish I had, because I don't think I got quite enough bang for that kind of buck.
@J0rgen said:
"I remember thinking that I would never buy another set as large as 10188 Death Star when I got it, but that was worth it as it was the ultimate Star Wars set. On the other hand, I still feel queasy about buying 75978 Diagon Alley, which was so dreadfully, unnecessarily large. For the same price as the Death Star you should get at least the Leaky Cauldron and Gringotts as well, or something vibrant and feature packed like Ninjago City. A complete package. As a Harry Potter fan, I couldn't miss out on that set, but I kind of wish I had, because I don't think I got quite enough bang for that kind of buck."
I'm actually still quite surprised about the price of the large Hogwarts Castle and Diagon Alley. You know if they'd been equally large Star Wars sets, they would have easily cost 500-600. Now of course 400 is still a lot for those HP sets compared to say Modular Buildings, but at least it's not completely outrageous.
While I respect that many FOLs cannot or will not spend massive amounts of money on a single set, and count myself lucky to be living in Norway - although prices are higher than elsewhere the average wages and income means that LEGO is still relatively cheap here - I think that the most important factor for me in deciding whether sets are "worth it" varies greatly from set to set.
Size and subsequently storage is also a restriction (where would you put the 75252, for example?), but as a few others have mentioned above, one of the strengths of LEGO as a hobby is the ability to recoup (parts of) your investment at a later date should you so choose.
Still, having be fascinated by the AT-ATs since seeing ESB as a kid I am leaning towards purchasing the 75313 through a combination of my own money, VIP points and Christmas gifts from my family once it becomes available. Getting the lightsaber GWP and perhaps selling it on later could also recoup some of the outlay.
However, I would rather have a play-scale version of the Republic Gunship (akin to 75021 or 7676) than the 75309 if possible as my attachment to the PT/CW is much different. And next year's rumoured UCS Luke's Landspeeder holds almost no interest to me, although it clearly belongs to the OT.
Finally, while I too am concerned with the rampant frequency of sets in price categories that was quite rare only a few years ago (€250+) I think it is prudent to remember that LEGO has always been an expensive hobby, and that there are quite a lot of examples from years gone by of cheaper sets that were still 'too expensive' given their value. Such problems become much more apparent with very expensive sets, but - relatively speaking - sets in the €20 to €100 range can, and are, just as easily (and maybe even as often?) overpriced.
@DBMartin said:
" @J0rgen said:
"I remember thinking that I would never buy another set as large as 10188 Death Star when I got it, but that was worth it as it was the ultimate Star Wars set. On the other hand, I still feel queasy about buying 75978 Diagon Alley, which was so dreadfully, unnecessarily large. For the same price as the Death Star you should get at least the Leaky Cauldron and Gringotts as well, or something vibrant and feature packed like Ninjago City. A complete package. As a Harry Potter fan, I couldn't miss out on that set, but I kind of wish I had, because I don't think I got quite enough bang for that kind of buck."
I'm actually still quite surprised about the price of the large Hogwarts Castle and Diagon Alley. You know if they'd been equally large Star Wars sets, they would have easily cost 500-600. Now of course 400 is still a lot for those HP sets compared to say Modular Buildings, but at least it's not completely outrageous."
It is outrageous in my book. If they'd done it in the style of the 2011 Diagon Alley, we could have had the whole thing for 250$. 75978 might have a lot of pieces, but the end result doesn't have the same wow factor as my 10118. The microscale castle, on the other hand, is more like the Death Star. A one-off, ultimate Harry Potter set (at least for people who like microscale).
I wrote the wrong set number in my comment above, but I'm not gonna Edit it, because who can challenge the wow factor of 10118 Star Accessories?
@Trigger_ said:
"Given that I don't have a job yet and I save most of the cash that I already have (the overwhelming majority of it is in the bank so I can make interest), anything above $69.99 is too expensive for me most of the time. I rarely even go that far honestly, unless the set is super enticing I cap off at around $39.99. But hey, if I don't buy expensive sets then maybe they'll have a bit more stock for everyone else in my area. Getting sets for my Brickfilms more-or-less died when I got a green screen and the idea of getting them for Minifigures has been on life support ever since I started updating my Rebrickable and realized that I can make close-enough customs for most characters. Thank you for listening to my life story, I don't know why I get so personal with my comments lol."
If most of your money is in the bank earning close to 0% interest (you can’t be earning even 1% interest in the USA now surely?), then you are actually getting poorer every year, no matter how much you save!
I just read that inflation in the USA - I.e. the cost of things like food & petrol - has gone up 6% this year!
Invest in some diversified mutual funds instead!
As long as Lego sets hold and can increase in value, then it helps the purchasing decision knowing you can sell it down the line and get your money back or make money even if it is opened and built.
But of course there is going to be a limit for the majority where the price and space becomes prohibitive and we have probably reached that limit already for many with the $800 sets.
I have no problem with Lego releasing more expensive sets as they want to expand their range and get more adults that aren't AFOLs yet into the hobby. You don't have to buy everything and having options is a good thing. Looking at this year's D2C list, I only want a small fraction of those. As long as they are still making good sets at all price range, then they are still being inclusive.
@J0rgen said:
" @DBMartin said:
" @J0rgen said:
"I remember thinking that I would never buy another set as large as 10188 Death Star when I got it, but that was worth it as it was the ultimate Star Wars set. On the other hand, I still feel queasy about buying 75978 Diagon Alley, which was so dreadfully, unnecessarily large. For the same price as the Death Star you should get at least the Leaky Cauldron and Gringotts as well, or something vibrant and feature packed like Ninjago City. A complete package. As a Harry Potter fan, I couldn't miss out on that set, but I kind of wish I had, because I don't think I got quite enough bang for that kind of buck."
I'm actually still quite surprised about the price of the large Hogwarts Castle and Diagon Alley. You know if they'd been equally large Star Wars sets, they would have easily cost 500-600. Now of course 400 is still a lot for those HP sets compared to say Modular Buildings, but at least it's not completely outrageous."
It is outrageous in my book. If they'd done it in the style of the 2011 Diagon Alley, we could have had the whole thing for 250$. 75978 might have a lot of pieces, but the end result doesn't have the same wow factor as my 10118. The microscale castle, on the other hand, is more like the Death Star. A one-off, ultimate Harry Potter set (at least for people who like microscale)."
Let's agree to disagree then. While I prefer the Hogwarts Castle too, I don't think Diagon Alley is far behind. And I have a close friend who works at a LEGO store and he tells me that having Diagon Alley as a built set in the store has definitely wowed a lot of people and persuaded quite a few of them to buy the set. They all say it's expensive, but compared with a lot of other large LEGO sets, they certainly do see the value of it.
Anything over $40 is a significant purchase. Only twice have I ever paid more than $60 for a set, and both of those were extraordinary. The $80 7644 was a "substitute grail" for the long-since-unreachable Deep Freeze Defender (Modular space ship with escape/command pods and deployable vehicle), and the other was the $120 92176 to celebrate a major career advancement, and I'd wanted the Saturn V since 21309 but couldn't justify the cost. So no matter what, I do not think I could justify more than $150 for a given set, even in the most favorable of circumstances. (It would take a major devaluation of the dollar for that to happen.)
These comments have shown me that I'm not alone in sticking to affordable sets.
I really appreciate this conversation, and the article in general. Sometimes it is easy to feel like I am the only one who can't afford the huge, awesome UCS style sets, like the AT-AT, Titanic or even the Home Alone house. I save up to buy sets months in advance (thanks to the lego leak community, I know they are coming) and will save VIP points for the better part of a year to buy larger sets as well. Having a family and just the normal life expenditures prevent me from doing so. I have actually been considering emailing LEGO and expressing this feeling, as maybe it will have some effect? Idk, I know what we all think of TLG here. lol.
Thanks all.
My most expensive set is 75288, which was $200 CAD. It definitely took a long time to decide whether or not it was worth spending that much for it, but in the end I think it was worth it.
So I have the financial capacity to buy a $999 Lego set? Yes
Do I have the to display such a set? I could make the room
What would the set be? I have no idea what would trigger me to spend that kind of money, and won't know until I see it
(full disclosure -- I have not/will not purchase the UCS Millenium Falcon or AT-AT, but I have purchased the Star Destroyer)
$200 is my rough limit, and I prefer to use VIP points to off-set even that. I did buy 75290, Mos Eisley, but only after I had slowly accumulated $150 worth of points through regular purchasing. I also picked up Pirates of Barracuda Bay, but deliberately waited for a double-points day to get as much “cash back” as possible.
I don’t know if anyone else is the same, but having prohibitively expensive versions of iconic models is preventing me from buying ANY. For example, the Millenium Falcon: I can’t afford 75192, but I also can’t bring myself to buy 75257 (which looks great) knowing that there’s a superior version in existence. Honestly broke my heart when the new AT-AT was first rumored...
Just my thoughts...!
I keep hoping for a new Millennium Falcon with ALL of its interior PLUS the escape pod...not that I can afford it.
The only phrase that comes to mind after reading the article is this:
“If you build it they will come”
I have bought almost the entire UCS collection but started in 2011, which meant I had to buy a lot of the sets via eBay, in unopened boxes at much higher than initial prices. I’ve paid €1800 for a 10179 Millenium Falcon, €1000 for a 10143 Death Star II, etc. So anything I could buy after that straight from Lego I’ve paid less than that for.
To me it all depends on the set though. I’ve not yet bought a 75252 Imperial Star Destroyer as I already have a (secondhand)10030 Imperial Star Destroyer I paid €600 for in prebuilt condition. Nor did I get the 10227 B-Wing Starfighter (yet). But I did get the 75192 Millenium Falcon despite already having the 10179 Millenium Falcon, and also got the 75195 Death Star despite already having the 10188 Death Star.
So what I’m trying to say is that as long as there’s value in it for me and I can afford it, I will buy the set.
And as long as Lego keep making sets that fall in lower price categories for kids to get as gifts and grow up playing with Lego I have no problem with the prices for premium, well thought out designs being higher. If that would mean that more Lego ideas would be approved each round I’d even sign up for that.
My limit is somewhere around $250 for a new set, having purchased the Discovery Space Shuttle and '66 Batcave sets at retail. But I welcome the more expensive sets, as they eventually show up at Savers for a fraction of the original price. My buying strategy is to let people with more money buy the sets and then pick them up once they get rid of them.
No spending limit here for the Lego sets themselves - assuming fair value - but a limit on the required real estate. Just as for many other commenters, this stuff consumes valuable floor space at home.
my most expensive was hogwarts castle, and that felt a lil overpriced considering it's not my favourite. 2nd was disney castle and it felt more fair in price. I'm interested in the Titanic, so my limit may be above 500. really depends on how the model looks and if the price seems good, there aren't a lot of 300+ sets that both look good enough and with a good price. Like the new AT-AT, it looks great but hard to imagine it being worth more than 500. The colosseum looks like a 300 € set on pictures.
It would be hard for me to imagine enough people being willing to pay $1000 for a Death Star 2 type model. I think a Death Star 1 three-boot or even an updated SSD more likely to fetch that price point.
I love Lego and at one point I would sell a kidney to get sets. But ohh my gosh the number of sets priced over $300 is out of control. The number of seat priced over $500 is is way out of control. I think Lego got us, pricing the UCS MF at $800 and the success, opened the door for Lego to use that price point. In this day and age, I need my kidney to pay for gas and not a months worth of grocery on a Lego set. I hope Lego comes back down to the ground and realize there fans can not afford $500-800 sets.
@ambr:
Remember, there’s been a lot of flak against LSW for how the OT sets have seen a significant size reduction, and that came with a corresponding price reduction. It’s not really fair to judge the entire LSW line by how expensive the UCS portion has gotten. Those sets were never really targeted at kids. Stuff like the ISD and Death Star were never designed with playability in mind, and most young kids would struggle to pick them up unassisted.
@8lackmagic:
I don’t know that it helps, but I got the impression that the Titanic has more than three segments. I’ve seen more interior shots than could be managed with only two divisions. I’d guess it’s more like 6-8, with one segment per smokestack, and one or two segments each for the bow and stern.
As far as the box goes, there’s a practical limit to how big those can get. Too big, and people won’t be able to fit them in many vehicles, or the box will collapse when picked up because there’s no back-pressure from the parts inside. If you pack it as full as it can get, then yes, a constructed model that takes up more space just isn’t going to be able to fit without disassembly.
And as for the pace of releases, they don’t seem to be having trouble moving all those sets based on my observations at the local LEGO Store. Just because you, as an individual, can’t keep up doesn’t mean that holds true for everyone. There are also AFOLs who haven’t really bought many of these big sets because none of them catered to their interests, which can only be corrected with variety, which can only be achieved with volume of new high-end releases. They’ve also been able to attract a lot of non-AFOLs, which sub-$100 hadn’t really managed to pull off before. I have yet to see a single $300+ set that has been universally panned by the AFOL community. Even Attack on Hoth has its fans, despite what @Huw might think.
@Rotbart:
AFOLs come in a wide spectrum. I know some who refuse to buy New parts, while I steer clear of Used. I’ve seen people complain about Bricklink prices being too high when the parts are $0.10/pc. Several members of my LUG hit bargain bins, buy off Craigslist/eBay, and resell whatever they don’t want for a profit. One person here claimed to not even pay attention to price. Others said just this one AT-AT set would exceed their annual LEGO budget. So, some readers were priced out long ago, and others don’t have an issue with how the 18+ line is shaping up.
let's be honest here: these sets are sold to AFOLS with large budgets, i.e. rich ones. They are luxury items, not toys anymore. Large houses are needed to properly display them, an entire room (or rooms!) dedicated exclusively to LEGO. That's not your average family. It makes absolutely no sense to wish for the manufacturer to reduce max prices and max set dimensions. They'll never do it.
Rich AFOLS are a minority, sure, but the company customer base is so large that even 1% of that is enough to sell out ALL the new sets in the range 300-800 €. I think it's reasonable to call them the luxury segment of their market.
So, LEGO is going to sell larger and larger sets, along with the normal ones, and there is no going back, unless the luxury market suffers some unexpected catastrophical reduction. Expect instead to see luxury sets prices in the range 1000-2000 € soon. All of us afols with "normal" budget will never buy those, and maybe we will resent LEGO a little for that. But we will still buy the cheaper sets, and that's all that matter to the marketing managers.
We have our own atalogue, while rich people have their own. It's the same for any other product, be it phones, cars, houses or everything else. We will desire the luxury items, and we will not buy them. But the desire will reflect on larger sales anyway. Rich customers are very sensitive to scarcity perception. If anything, LEGO is late on this game. But maybe only recently sets quality and detail reached such levels that 800 € sets became markettable to wealthy adults.
The idea of LEGO sets above 300EUR makes me rather uncomfortable. While as an AFOL, I appreciate that these amazing sets exist (and are often more affordable than custom kits), I do hope that TLG continue to focus on kids and the play experience. I do believe that play experience has had a beneficial impact on me personally, aside from being an AFOL, so as long as this remains as TLG's core product I can stomach these high prices.
In the last decade or so, though, I feel like LEGO is seen more and more as a collectible rather than a toy, as exemplified by some of the absurd aftermarket prices and TLG's marketing towards adults. With three $800 sets in the last 5 (?) years, I am somewhat apprehensive.
Expensive is a relative term. I remember refusing to pay £0.78 for a part on Bricklink last year. I needed it but i felt it was too much for that part. I will then spend £100 at lego.com because I think IF you include the points, the free postage, the GWP and a certain unamed cash back bonus its probably better than me ebaying the GWP and amazoning the set(s) there for not too expensive. It also relative to wealth. I remember David Beckham going on a talk show saying he ordered the Taj Mahal for something to do while away from his family and left it at the hotel. For him an £800 pair of jeans may seem reasonable.
I would like many past, present and future expensive sets, I keep looking for the Tower of Orthanc, but ultimately buying £200 of smaller sets sometimes wins over one large one. I do own the UCS falcon but mostly as I saw it 20% off one May the forth (2 left in stock) and justified it by "I was going to buy it so I might as well get it at that price as it may never be that low again". It took my about 20 mins to press the button. The AT-AT looks great, I can't justify £750 but part of me is annoyed the UK are paying a premium. Mind you I don't think I would have bought it at £650. I cant think of much I would be interested above £300. Again I have the Large Technic cars but I only bought when circa £100 off. I also think the physical foot print / Display area is a factor. Some are too big, even if they were cheaper.
Wasn't the Robotics Invention Set the most expensive one at the turn of the millenium.
Speaking of which, the UCS MilF is still on my wish list, just because of the price. It's easier to spend a hundred euros ten times, than to spend 700 at once.
I'm mainly a technic guy, I'm fine with a 300€ set if the cost isn't pumped up with Control+ or licenses, provided it has a good amount of parts and not 200 round bricks for gravel or 2000 pins for 4000 total parts, but I know that with technic is a lost battle to get the right price per part with all those pins.
On system side I usually get sets for parts, I go for creator 3in1 because they have a lot of nice parts for a good price, getting the same parts may cost more on pick a brick or bricks & pieces.
Creator sets are the right ones in my opinion, not expensive and a lot of value, I just miss the little ones on the 5€ range.
@Rotbart said:
"Premium Decoy Pricing at it's best. ;-)
"Oh, Daddy, look at this huge AT-AT!"
"Ahm... ok... kid, how about this 160$-version 75288 instead?""
This worked on me 100% :D
Within a day or so of the Brickset mega AT-AT article coming out I snapped up a 30% discounted 'normal' sized AT-AT from Amazon.
I can understand how Lego prices its sets but the Falcon, ISD from 2017 and AT-AT can surely be cheaper. 10 cents per piece is not an exact metric but with the amount of 1x1 plates and technic pins in use in all 3 of these models there surely does not need to be such an excess rate, especially when Modular houses contain one of the most expensive parts: baseplates, which are absent in all Star Wars sets.
The Falcon might have an okay price, it's not that far off from 800. But the ISD is a rip-off with 4800 pieces, even if they are 8x16 plates, it does not look so much bigger that it couldn't fit a 550€ box like the old UCS Falcon. Same with the AT-AT, countless 1x1 plates and technic pins, not even that many huge parts. With 6200 pieces I always imagined a 650€ price point. At least I have the fortune of living in the one country where this discount could be reached but to have to wait for a discount to get the bare minimum of an acceptable price...
These 3 UCS sets are way too expensively priced, especially since there are no outlandish new moulds necessary to make them reality. I really expected the AT-AT to need a premium due to new click hinge joints but with only one new type of technic gear it feels especially silly to have waited so long and pay so much for what is essentially something anyone could have built years ago. Okay, maybe not years since the insides still use rather new technic parts, less than 5 years old, but still: none of the usual arguments for higher prices really apply to the degree that justifies a 250€ mark up. Like new molds (only 1), new prints (0), exclusive minifig parts (1 torso and 2 heads, but the heads will surely turn up elsewhere shortly and the torso is merely a design variant of something we got already), or special prints like arms, legs or boots (Veers boots are the most common boot legs piece Lego produces and not even worth its 2€ on B&P anymore).
I don't see myself buying anymore UCS Star Wars sets if the good stuff all goes the way of 33% markup or 800€. I see a couple designs that could top out at 600 and not be silly like the Venator and Lucrehulk but Lego doesn't want to do the Prequels until I am fatter and uglier than I already am, anyway. Maybe we will get a 1000€ Death Star that combines display piece and playset in 2023, but even then you can get that model on Rebrickable for a bit more than 800€. A Lego set being the exact same price as a MOC people have to buy instructions for and buy the pieces from multiple vendors with 12times shipping costs is absurd but apparently our grotesque reality.
Great discussions.
I selected that I would pay any amount, because I would if it’s the right piece. Not the Death Star II. Not unless it opened up to reveal some interiors and junk and was really cool. Still…all that grey…I say that knowing I’m getting ready to buy the AT-AT. All that GREY…
Personally I’d love to see some badass Ninjago City sets getting near a thousand bucks. Can you imagine the color palettes?? The neon? A skyscraper or two?
And oh my…the MINIFIGURES….oooooooohhhh….
Let's be real: we will get a $1000 modular skyscraper one day, it will be amazingly awesome, and all of you will take out a new line of credit to get it. Lego knows damn well they have to do it.
@lemish34:
Groucho Marx would have some thoughts on that matter. He told one of his brothers (I think Zeppo?) for years to save his money instead of blowing it all partying, and his brother never listened. Then Groucho lost all his savings during the stock market crash that preceded the Great Depression.
It's said that you've priced your items right when people complain about them but buy it anyway.
I think LEGO reached that point a few years ago for many and are turning off a large number of fans with their high prices and ridiculous GWP thresholds.
@AustinPowers said:
" @namekuji said:
"I’ve entered a dark age as a result of cost, space and dramatic decline in plastic quality. No more lego for me. Even beginning the great sell off. "
Similar situation here.
I've been accused of negative comments quite frequently, and I have taken some time to think about that. It's true, my feelings towards LEGO have turned increasingly negative over the past year or two, and for a variety of reasons. Perhaps you have to live in Germany and know the special situation TLG has put itself into over here to understand, but suffice it to say, I too am entering a second dark age at the moment.
Insane prices are just one of the factors, but quite an important one.
Over the past few weeks I have been re-investigating my other hobbies from the past and I must say it has been very satisfying. And since I get much more enjoyment out of that now than out of LEGO, I have come to about the same decision as @namekuji .
I will still visit Brickset regularly just to keep up to date with current news and developments, but overall I intend to spend far less time here than I did in the past.
People who always got riled by comments will be rejoicing to hear that of course, but I am sure they will find other subjects to get worked up about ;-)
As for pricing, I chose 500 in the survey, but actually I have never paid more than 250 Euro for any set yet, and thinking about it a little longer I think I absolutely should have selected 250 instead of 500."
I agree with all of the above. It’s so refreshing to just let it go and explore other things. The great sell off is the way to go. Keep the memorable ones though, for the rest, it’s time to go to new homes.
I’ll bet the Lego situation in Germany is no worse than it is in New Zealand.
@PurpleDave said:
" @deathmoth:
Any comparable models of the two Death Stars should result in DS2 costing more than DS1. The latter is just a basic sphere with a dent in the side. The former has a very complex, half-constructed side that should actually use more parts in spite of being smaller and “less” constructed."
Given recent precedents, I wouldn’t imagine a current Death Star 1 model without some cleverly-concealed interior vignettes, whether or not featuring minifigs (e.g., 71395 Mario Question Mark…Similar concept on a larger scale, perhaps). But given the draw of exclusive figs associated with larger builds, I’m imagining a display-focused version of 10188 Death Star…Larger, fully skinned, less vignettes/play features/figures but still enough to be a selling point without taking away from the enclosed model’s displayability.
On the question of much is too much for a Lego set I can only say - it depends, which I know is a bit of a cop out.
Thinking about it I realised the most expensive set I've ever bought for myself was 21322 for £180. Pirates was the theme I grew up with and that set was the perfect tribute so even at that price I think it was great value. It could have cost twice as much and I would have happily still bought it.
The most expensive set I own is 71043 which I got for my 30th birthday. At £350 I thought that was going to be the most extravagant Lego set I would ever own. An over the top, one off. And then along came the Titanic. It is unique - I've never seen a set like it before and doubt I will for a long time to come. For this reason, although it is expensive, to me it is worth ever penny of the £570 price tag.
On the other hand I do think think the cost of the UCS Star Wars sets in particular is too high. I was trying to work out why I felt that way and I think it comes down to these sets in general not being unique enough. For example, there have been a handful of other AT-ATs released over the years and there is in fact currently another one on sale at the moment. Yes, 75313 is impressive but is it £610 more impressive than 75288? Not for me it's not.
@Bulletbob said:
" @fulcrumbop said:
"Death Star 75159 was my limit. But that would have been out of the question, as would have the Roller Coaster, and several in the $200 - $250 range, without the use of VIP points.
I'm thinking that a Barad-dur, a UCS Darth Vader's castle, or a DC Hall of Justice might convince me otherwise."
A $500 Barad-dur would be a sight to behold!"
I swore to myself 75192 would be the only super-expensive set I'd buy, ever... but anything "UCS" from the Lord of the Rings would probably make me break that oath easily. That, and a UCS BTTF DeLorean. o_O
To my mind, sets like the UCS Falcon, the new AT-AT and the Titanic have a similar function to the exotic cars produced by otherwise 'normal' manufacturers - things like the Audi R8. They are 'Halo' models designed to attract attention and, as others have said, entice customers to buy items from the more affordable end of the range.
At the same time, they generate valuable publicity. If a new X-Wing is released at about £50, it'll get a mention, and maybe a review, on fan sites like Brickset, but that's that.
However, release a set that's the biggest / longest / heaviest / most parts or somesuch, and it'll get picked up by more mainstream media. And no publicity's bad publicity.
As for me, the new UCS Falcon was a day one purchase, less than eight months after I'd paid an eye-watering sum for a MISB 10179.
My heart tells me I want both the Titanic and the AT-AT at the same time that my head (and my wife!) is telling me that there's nowhere in the house to display it.
There will always be bigger, more expensive sets, but I can see that the market for them will slowly shrink to the point where they become almost a novelty.
Keep in mind that $270 in 2002 is worth $415 today.
Also, the aftermarket sees a lot of money changing hands, indicating a preparedness among collectors to shell out big for sets they want. Lego gets in on that pie by creating luxury-tier sets for those collectors to spend on.
I love Star Wars and i am trying to buy only Lego SW UCS sets but i find that i get pulled and pushed by the amazing ranges that Lego keep bringing out like the Home Alone House, Stranger things and the wonderful space range like Saturn V and ISS. I grab these sets and then notice i cant buy this years UCS set, i am falling so far behind it feels impossible to catch up. I think about the sets i want and they feel like they are becoming pipe dreams as Lego continue to pump large scale expensive sets in to the market and not one a year but 5 plus sets a year! I have considered selling my Lego mini fig collections so that i can afford to grab sets before they retire.
Sorry, but for me anything above 99 euro is still a problem. And even below that I don't often go above 40. At this point I don't really want or care about any of those supersized sets. They're not for me or anyone without large swaths of disposable income.
Everything beyond 200€ for a (Lego) set is ludicrous. I won't go over that amount no matter what. Even that is debatable, but let's draw the line somewhere. And that is very rarely reached in my case. Just my 2cs.
Not that I could persuade my self to spend such an amount, but $10,000
seems like it could be possible?
What would the set be?
It would have to be something like a Minifigure scale Castle of 100,000-200,000 parts.
Subjects would have to be a Minifigure Scale Minas Tirith. Or maybe minifigure scale Hogwarts Castle.
Perhaps there are two or three real world Castles that could be made as Architectural sets.
The Forbidden City, Schonbrunn Palace, Windsor Castle, Edinburgh Castle or maybe the Disney Castle seems more likely?
A Remote control Technic Mechanically "real" Car that a child could ride in. Either based on a new Bugatti, Ferrarri or Maclaren type supercar?
Delivery of a set like this would probably have to be in several packages. Probably 10-20 deliveries unless you pay a premium to have it delivered in one go.
The next question is who would buy such a set. Well anyone who can really, but would probably be limited to the Millionaire fan of Lego. China seems like the place that might buy more of these?
for me it's not on absolutely prices, it much depends on what I get in return.
my impression until lately was I could score a good price/fun ratio with adult sets that were to be found on discount sooner or later somewhere. that was fun and relatively affordable. Lego set up a reasonable list price, the market was going to develop to a limit, and I could pull the trigger. fine. hobbies may cost money.
now, lego often creates great sets, but put a list price tag on it that feels somewhat ridiculous, to compensate the coming battle of discounts ... with the effect the the price I can score after discounts actually is higher than before (think of flagship technic sets, ...).
even worse, Lego also takes this new list price policy of preventive compensation and applies it to their exclusives as well, to match free market sets in "value" ... but these sets never go on a real discount, making them painfully expensive, no matter if there are VIP points or GWPs, the price just freezes in a region too high for me feeling comfortable with it to "just buy it and be happy with a new build".
I'm currently privileged enough I could afford this madness if I really wanted to (I definitely would feel the blow on my bank account though). it's just such prices never feel right anymore since lately.
If you think they are expensive, try and get them here in Australia! The AT-AT is going to be $1300! I understand exchange rates but thats still a $250 premium. As a die hard star wars fan, I can justify the likes of the falcon, however I have to say i was disappointed with the final product. My opinion is it could have been scaled down some to detail the interior more. Looks like the AT-AT does not suffer this though.
Personally i don't mind the odd 1k+ set, if they are spread out. The sheer volume of sets each year is just becoming way too much. I have been a huge technic collector for years and this year I bought 1 set, and I cannot justify over $300 for a technic set.
Side note, If they finally do a fully skinned 10,000 piece Death Star 1 UCS, I do not care what the price is.
I've occasionally bought (or been asked to choose as a special occasion gift) a set in the £100 - £130 ballpark. But in these days I’m more likely to pick sets in the £10 - £30 range, because it's not just about the price of the set, it's also finding the time to sit down and build it, as well as display space.
A few years back I bought £40 - 60 sets pretty often, but frankly, you just don't get the kind of bargains you used to back in the days of Tesco Direct and their 3 for 2 sale. When Tesco Direct left the playing field, there was a noticeable dearth of UK bargains because other big retailers like Argos and Amazon were not fighting to undercut Tesco and each other to the same degree.
The other big factor is the sheer number of big, ambitious, sets with great display appeal. I don’t buy one sixth of the sets I’m tempted by these days, and that’s including Ideas sets of £60, £70 and up, to say nothing of the huge number of £100+ sets I would love. I debated for ages whether to get the Tree House and in the end let it pass me by. I picked up Barracuda Bay in the spring but have yet to find the time to build it.
And I really don’t think I can let the Haunted House go past me; it’s too much the kind of set I’ve been dreaming about for years, but at just under £210 it really is at the absolute ceiling of what I feel I can justify - and I’m speaking as someone who waited years to get a Nintendo Switch, and only pulled the trigger recently thanks to a £100 prepaid card that our local government gave to every adult to help the economy.
It’s really telling to me that I didn’t seriously consider just buying a big Lego set with the money - I find it easier to make buying decisions if I’m not choosing between a dozen different options!
You know, if you’re wondering when the first set running $10k USD or more will land, you’re technically looking at it. $799.99 for the vehicle, and $239.88 to fully stock it with Snowtroopers comes to $1,039.87 before tax.
For personal spending, I'd not even go beyond EUR 100 (for special occasions), and not beyond EUR 50 (for normal occasions). It's just because Lego is only part of the many other entertainments that me and my family enjoys. Plus to think about the place to display them afterwards is never easy.
However I see that most people here are already kind of addicted (especially with the 'more is never enough' mindset), making a survey to addicted fans? Hmm... I sense that no matter what Lego produces, people will just continue to buy it.
I was once very much into the buying frenzy (but realized that I only enjoy the buying moment plus partially the building moment, which probably lasted only for a few hours). And I don't even have enough space in the house to display it properly, and I don't mean by cramping all the sets together like many you do (haha admit it). If they are separated for MOC which I prefers, this would normally means time and it is a luxury in my case. So yeah, nice survey, but no thanks for large and expensive sets.
250 USD is currently my maximum I would pay for a LEGO Set.
I even think they will remake "10212: Imperial Shuttle", "75060: Slave I", "10240: Red Five X-wing Starfighter" or any other Wing Figher or "10174: Imperial AT-ST"
@PurpleDave said:
"You know, if you’re wondering when the first set running $10k USD or more will land, you’re technically looking at it. $799.99 for the vehicle, and $239.88 to fully stock it with Snowtroopers comes to $1,039.87 before tax."
That would be $1k not $10k? Or maybe you meant $1000 in the first place.
I guess not being a Star Wars fan means I'm not being targeted by very many of the largest sets. I'd enjoy building the Colosseum and Titanic but have no desire to keep or display them.
I don't expect every adult targeted set to appeal to my interests or to be able to afford every set that I like the look of. Space is a big problem, both for display and storage of sets that I don't want to keep on display but do want to keep.
I do hope they keep making sets like the botanical ones which are detailed but not huge.
There isn’t really a limit for me, assuming it’s good value and something I like.
If I had somewhere reasonable to display the falcon I’d probably buy it. Still might. I can’t really imagine a set bigger and better than that, though.
Price is a factor for me, but more so is value.
And by ‘value’ I personally consider how much time I will spend with a set.
Assembly square was not cheap in $ terms, but I spent sooo long building, photographing and admiring that set. Great pleasure and memories. And now it’s integral to my town. Great value for me.
Corner diner is not interesting to me. I’d be wasting my time and $. For me, no value in it.
If you’re the kind of person that gets fun out of smashing together a set then stashing it in the cupboard forever, good for you. But I can see how your hobby would get expensive very quickly.
There are a lot of sets I would love to have but can't justify the price, but at the same time I would hesitate to put a hard price limit if I wanted a set enough. North of £200 it would have to be something special, but it can happen.
What matters more to me is quality, and by that I basically mean stickers. I don't think a set over £100 can justify having stickers in, CERTAINLY not one of £250 or more. It's a deal breaker for me.
I just bought new 70823 and 70824 for 28 PLN (6 EUR) each. Not too steep, I presume.
@Paperdaisy:
Um...yeah, the $10k comes from the price of a dozen UCS AT-ATs, which is the current official count for Blizzard Force (the group that attacked Hoth). $1k is from this article, and is what I meant to type.
@stratiformus:
I have a lot more cupboard space than I have use for, so I actually do have several sets stashed in the unused ones. Bag-End and Mini Bag-End are amongst the sets that are so “displayed”, because it amuses me.
Ridiculous pricing on the new sets, no value for money - just blatant abuse of the faithful community !! LEGO will keep rising these costs disproportionately to the model and other themes as long as the demand is seen - once a set bombs, they will hold back - just compare the inflation of prices through the last 20 years on Star Wars to other themes...... My god, size apart, the at at is bland and the interior is not all that - hard pressed justify 400£ and don't mention the fact the parts are all grey. Look at the Ninjago set that won the best set of the last 20+ years and then argue that the diversity of parts, figures etc at less than 40% of the at at cost doesn't show where the price levels should be !!!
The sheep need a shepherd to make a stand and stop this constant escalation of pricing - then it will stop alienating fans
I don't necessarily have an upper limit on what I am willing to spend. I have Barracuda Bay, the Treehouse and the Space Shuttle on my wanted list, but haven't bought them because I can think of other sets that I would prefer to spend the $250-$300 on. Having said that, if Lego made a $500+ Iron Man or Hulkbuster I would buy it.
If they made a $1000+ minifig-scale Planet Express Ship, well, Shut Up and Take My Money.
This whole thing is obviously quite subjective. One side is, whether you can afford it (fortunately I can), the other is, whether it provides enough fun/value for the price (unfortunately it does not anymore).
After my "dark age" I become very enthusiastic about LEGO, mainly due to Hobbit sets. Unfortunately, last year, and mainly this year I feel I am loosing the passion. Due to all these extremely expensive exclusive sets, LEGO is for me becoming VIP, social-status-like "toy". It looks like they are trying how far they can go. Do not get me wrong, those sets are mostly very nice, but for me, there is no value anymore. I really enjoyed sets like Parisian Restaurant or Detective Office - tons of details, long builds, lots of different pieces and good price. The Titanic or Colosseum, although both very nice, they do not provide such value for me. Long story short, several recent visits of LEGO store I came with empty hands. And it makes me sad...
Since having two kids, I would more appreciate if LEGO goes to its basics and provide good own series/models in a reasonable price range. Instead, we now have ever-repeating and already boring Star Wars models with just minor design changes and tons of super-expensive VIP sets.
Just as a side note, if there is one thing I wish LEGO does, please put back the images of alternate models on the boxes. Having just a few sets as a kid, trying to reverse-engineering those models just from a single picture was for me very exciting.
The most I ever spent on a single set was € 325 aftermarket for a new 41999.
Then the UCS Millennium Falcon is still to be had (hopefully), and I'd give a grand for a MISB 7750. That's my ultimate set.
Then there is the huge Cavegod MOC of a Sandcrawler ( https://rebrickable.com/mocs/MOC-13289/AllOutBrick/cavegod-ucs-sandcrawler/ details) that I would gladly save all the pieces for.
But the really high prices and emphasis on display only, does take away a lot of the fun for me.
I’m lucky to (generally) be able to afford the larger £££ sets, but I want Lego to widen their thinking on what can be modelled at that size. Love Star Wars but there must be more things that will sell and give Lego the confidence to create these mammoth sets.
I know it’s a bit of mantra, but a minifig scale castle at +7500 parts?……. Sign me up
If it was motorized I’d consider buying it. But without motors it’s just $399 worth of grey Legos with a $300 Star Wars tax added on.
Anything over $100 I think about it, over and around $200 I think twice, over and around $350 I just admire the photos.
My son and I don't really have a set limit. We would have to see what was available.
We bought the Millennium Falcon (75191) at $500.00 so if something caught our eye
that was more, we would probably buy it.
That being said we also sell some sets used after we have enjoyed them for awhile.
We recently sold 71137, Minecraft The Mountain Cave used for $800, we also buy multiple
sets we think will go up and hold them for usually 3 years or so.
It supports our habit and then some. And it is not really as time consuming as you would think.
And it has served us very well.
We just think of it as our bank account/savings. We also buy many of the sets on sale at amazon,
or at stores like walmart when the old sets get drastically reduced to clearance to make way for the new ones.
And it is very rewarding and fun doing this with my son.
Cheers.
I have never spent more than a €100 on a lego set. I wait for the sale, and if it doesn't happen I simply skip the set. Even a €100 is a lot of money for a toy, let's be real.
Time for me to find a new hobby. Paying all these licensing fees is what drives it up. I now stay clear of anything Disney owned. City, Creator Expert suits me fine. Let the scalpers have the expensive sets, they’ll soon realize no one is buying.
The next UCS will be the Rasor Crest in 2022, it is nice and not too enormus, so the price will not go to crazy i hope.
I think that the issue doesn't just lie in big expensive sets but also small and regular priced sets...
A few years ago, I could buy a £70 LEGO X-Wing and it would be the perfect size and fairly priced considering it's a licenced theme (Star Wars). But now, we have similar priced sets (from Star Wars) but are much much smaller in scale and piece count. It's like LEGO have made their products either for 8 year olds, or 18+ year olds. There's no middle ground, ind it's kind of driving me nuts. Either fork out a ton of money for sets I want, or not get anything, since I'm not interested in mid to small scale sets of an X-Wing for example...
But to talk about UCS sets, I think (and hope) they remake the Super Star Destroyer from Empire Strikes Back, that's one set I'd love to own, but I'm not willing to spend like £1.5k on in the after-market as it's long retired by now.
But a Death Star or Death Star II would be an ideal £1k set for LEGO to make. It needs to be very big, very detailed, and very high piece count, like 20,000 or something like that.
I personally prefer the look of the old Death Star II set as opposed to the one from a few years back that's more a play-set as it has re-imagined rooms inside it.
I think the key to bigger sets and higher prices is family or group building. I could see a grand parent, parent and kid sitting down to a big set. Maybe a group of friends. Otherwise of the sets become too big and repetitive, it's too much build slog, not enough fun......
I can't see sets successfully growing much bigger otherwise. By the time you have put in the ten thousandth brick another dark age is in the offing.....
Back in May, I bought the most expensive Lego set ever for myself - the Imperial Star Destroyer. I’ve thought it was so cool and super detailed and I wanted it for awhile. Then an opportunity to buy it came up and I purchased it over the May the 4th promo this year. $700 is a ton of money and I sometimes think that I could’ve used it for more important things, but it is a sweet model, but huge. Since I’ve been off at college, I haven’t been able to appreciate it much, but I still have to find a good spot to display it because it is soooo huge. I should feel satisfied with what I have now, but after the new Star Wars summer wave, boy it seems like I could spend another $500 bucks. And then next years new sets, and so on and so on. There’s got to be a balance and when Lego releases many cool new sets often it makes it difficult to be content and have self-control over my money.
I personally have no interest in the large Star Wars sets; consequently the Modular buildings are the most expensive sets I buy, followed by the large Creator type vehicles. I always thing to how far things have come since I was young; Christmas 1981 (40 years ago!) and I was desperate for the 12v Intercity train, (7740) complete with transformer (which didn't even come with a plug!) although I knew this was a huge set and expensive too - I recall it was around £40 which made it about the most expensive and biggest set available at the time (always tested by the size of the 'LEGO' logo on the box in the old days) although using an inflation calculator this is only around £150 in todays money. Aside from that, I thought this set was the most realistic thing at the time although it is clearly lacking by todays standards - realistic details = more parts = more cost; greater details appeal to AFOL buyers also as adults are less likely to use their imagination to make up for shortfalls in the actual model. However, apart from official sets, I have spent more on MOC's, both my own and historic F1 cars on Rebrickable which can cost up to £400 each to construct, so I probably would spend more on an official set if the theme was right, my partner allowed it, and we had the space...
I’ve spent a lot more spread out into various boxes so them putting more Lego in the same box is frankly a convenience for me, if I like the elements.
I feel that all this growth is missing the point of Lego, which is that you can make it yourself. The instructions are all online, and for most of us our collections are big enough to allow us to build most things. Or even better, make your own designs, which is what the point of Lego is, rather than a 3D jigsaw puzzle.
What annoys me the most is the price per price being extremely high in licences sets, so I tend to buy proprietary Lego sets, where the price is kept at more reasonable levels ( and compared to historic sets, way cheaper).
As previous members have said, there is more pleasure to be had from small clever sets and actually, what you build and design yourself!
The most I have spent is $350 or so, and I won't go higher on principle. I'd love the UCS Falcon and now the AT-AT, and while I CAN afford it, I won't buy them.