2022 press release poll analysis
Posted by Huw,
We've been adding polls to the bottom of press releases to gauge interest in new sets for a while now and at the end of last year we published an article which analysed the data to find out which sets released during 2021 made the best first impression and which ones were considered to be duds.
I've done the same for this year's press releases and, as was the case last year, I'd like to be able to tell you that the results are surprising to encourage you to continue reading, but actually they are very predictable, on the whole!
Methodology
We didn't put a poll at the end of every press release and not all significant 18+ sets were issued with one, so some are missing from this analysis.
The polls asked Will you be buying this set?
- Yes, as soon as it's released
- Yes, eventually
- Maybe, I haven't made up my mind yet
- No, it doesn't interest me
- No, it's too expensive
- No, but I like it
I've totalled the positive responses and the negative ones, discarded the maybes, then subtracted the negatives from the positives as you would when calculating a net promoter score. I guess we could call it the 'anticipation score'.
For good measure, I've also included the number of people that own and want the set and added them together. The raw data can be found towards the end of the article.
Sets with the highest anticipation score
It will surprise no-one to learn that the set with the highest number of yes votes and the fewest nos is 10497 Galaxy Explorer, giving it an anticipation score of 56%. It's pretty much the perfect set: it revisits nostalgic subject matter and is very reasonably priced.
The sets in second and third place also revisit popular subjects, 10300 Back to the Future Time Machine, which is owned by more people than any other on the list, and 10305 Lion Knights' Castle, whose high price has no doubt contributed to relatively low ownership. The length of time these sets have been available also has an influence, of course.
This year's entry to the ever-popular Winter Village series, 10308 Holiday Main Street, comes in at number 4, which is slightly surprising to me because it does not look to be on a par with other recent additions to the series.
Sets with the lowest anticipation score
The two large Marvel sets that were revealed recently have not been well received at all. 76215 Black Panther and 76210 Hulkbuster surpass even 10299 Real Madrid - Santiago Bernabéu Stadium at the bottom of the table. In fact, only just over 1% of respondents to our poll about the Hulkbuster indicated they would buy the set as soon as it's released, which is by far the lowest percentage of any set this year or last.
Why is this? The main reasons seem to be that nobody was asking for them, and that they are too big and expensive, even for the most hardcore Marvel fan. It will be interesting to see whether they suffer the same fate as the stadiums, which always seem to be unpopular with Brickset readers, by being reduced by 40% next year.
On the other hand, the intended audience for the recent stadia is primarily new LEGO fans, whose opinions are not necessarily captured on Brickset. The response to the Marvel sets is perhaps therefore more concerning for LEGO, especially because 76178 Daily Bugle attracted such anticipation last year. What's also interesting is that the other large Marvel release of the year, 76218 Sanctum Sanctorum, is near the top of the table, further suggesting that people prefer their Super Heroes at minifig-scale.
21337 Table Football also received a very low score, but the vote was conducted before our reviews were published, and I'd like to think they showed that it's not as bad as it might have first appeared to be.
Sets with the highest 'Yes, as soon as its released' responses
42% of respondents suggested that they intended to buy 10497 Galaxy Explorer as soon as it was released, so unlike last year the set with the highest 'Yes, as soon as its released' response corresponds to the most anticipated. 10305 Lion Knights' Castle was in second place with 33%, while 10300 Back to the Future Time Machine performed well in third with 31%.
Although we discarded the 'maybe' responses from our analysis, it may be of interest to know that 21332 The Globe received the most on-the-fence responses, with 23% of the total. It was presumably a set that people were intrigued by but weren't quite sure about it on first sight.
Most owned sets
It's notable that 75341 Luke Skywalker's Landspeeder was not well received when announced, with an anticipation score of -33, yet is now the 4th most owned set on the whole list. Maybe this attests to its relative affordability, as well as the simple popularity of LEGO Star Wars!
The raw data
Here's the full list of the 24 sets included in the analysis, in Yes-No 'anticipation score' order.
Set | Yes | No | Yes-No | Owned | Wanted | Total |
---|---|---|---|---|---|---|
10497 Galaxy Explorer | 71% | 15% | 56 | 4685 | 2904 | 7589 |
10300 Back to the Future Time Machine | 62% | 23% | 39 | 5046 | 3800 | 8846 |
10305 Lion Knights' Castle | 61% | 26% | 35 | 3214 | 4589 | 7803 |
10308 Holiday Main Street | 57% | 25% | 32 | 1916 | 1666 | 3582 |
76218 Sanctum Sanctorum | 54% | 28% | 26 | 3139 | 3316 | 6455 |
21333 Vincent van Gogh - The Starry Night | 48% | 32% | 16 | 3261 | 2630 | 5891 |
10302 Optimus Prime | 48% | 35% | 13 | 4260 | 2158 | 6418 |
76989 Horizon Forbidden West: Tallneck | 48% | 37% | 10 | 2406 | 1883 | 4289 |
10304 Chevrolet Camaro Z/28 1969 | 42% | 40% | 2 | 1039 | 2021 | 3060 |
42143 Ferrari Daytona SP3 | 42% | 46% | -4 | 1602 | 1777 | 3379 |
21332 The Globe | 34% | 43% | -9 | 2863 | 2568 | 5431 |
10298 Vespa 125 | 34% | 49% | -15 | 3504 | 1614 | 5118 |
42141 McLaren Formula 1 Race Car | 34% | 50% | -17 | 1976 | 1385 | 3361 |
21335 Motorised Lighthouse | 28% | 55% | -27 | 1092 | 2725 | 3817 |
75341 Luke Skywalker's Landspeeder | 25% | 58% | -33 | 4259 | 1928 | 6187 |
21334 Jazz Quartet | 23% | 61% | -38 | 913 | 1160 | 2073 |
75331 The Razor Crest | 24% | 63% | -40 | 595 | 1965 | 2560 |
71411 The Mighty Bowser | 21% | 64% | -44 | 478 | 1452 | 1930 |
40548 Spice Girls Tribute | 23% | 69% | -46 | 1275 | 453 | 1728 |
10306 Atari 2600 | 18% | 69% | -51 | 672 | 1436 | 2108 |
21337 Table Football | 7% | 81% | -74 | 717 | 717 | |
10299 Real Madrid - Santiago Bernabéu Stadium | 7% | 88% | -81 | 343 | 667 | 1010 |
76210 Hulkbuster | 5% | 90% | -85 | 348 | 348 | |
76215 Black Panther | 5% | 90% | -85 | 76 | 421 | 497 |
Conclusion
As was the case last year, the only real conclusion we can draw from this is that sets that are likely to appeal to readers of Brickset are going to be more anticipated than those that do not!
The top of the table is pretty predictable but perhaps not the bottom. Marvel is, after all, a popular theme among AFOLs, so you might have expected these huge and impressive models to have been much better received than they were. I suspect the astronomical prices have something to do with it, not to mention the frankly bemusing choices. How a mediocre rendition of the Hulkbuster has become the largest and most expensive Super Heroes set ever released, I'll never know.
I'm also surprised that 75331 The Razor Crest is so low in the table. It's a popular vehicle, and I'm told it's a superb set, so once again the price must have put people off. However, perhaps time will reveal a degree of success as its owned number increases, similar to 75341 Luke Skywalker's Landspeeder earlier in the year.
Are you surprised by the winners and losers, and what conclusions do you draw from the analysis?
233 likes
114 comments on this article
Given the number of comments that read something like, "Ugh, it's terrible. I don't like it, and I wish they did something different ... but I'm buying it anyway!" there should probably be another choice for the poll ("Yes, but I don't like it"). That attitude also can explain the general performance of a set like Luke's Landspeeder, which might not be what people "wanted" but is certainly something that they will purchase.
Not surprising results. Brickset users don't like sports or music sets, like classic themes, and don't like astronomically priced sets. Curious what actual sales numbers reflect in the outside world.
The list mostly complies to what I think about the sets. My reception of the Black Panther and Hulkbuster are negative especially regarding the price, which has been turned all the way up to almost unbearable for most people, imho. I don't see any justification for the price.
The polls definitely track true for me. I own 3 of the top 12, with plans to purchase 2 more by the end of the year. I own none of the bottom 12.
Possible May the 4th Promo helping with the sale of the Landspeeder?
“No, but I like it” can also be argued as a positive choice instead of a negative. I’d be interested in seeing the raw numbers more so than the aggregated No’s and Yes’s. And if we’re lumping, I’d rather lump maybe in with the Yes’s.
I wonder if the "Yes, as soon as its released" hasn't gone down over time if for no other reason there are just SO MANY high-dollar sets made these days.
Nobody can afford to buy everything offered, and even if you're interested you might wait a little and see if it eventually goes on sale OR Lego announces something you find more appealing.
To me it looks like big D2C sets up to a price point of $200/200€ seem to sell better over time, no matter what the polls say.
Sure, there are themes/sets more attractive and popular than others, but if it a set is affordable and you get a good deal out of it AND it does look how it should (not you Hulkbuster!) - it will sell well enough.
I bought the Daily Bugle and Sanctum day 1, and they were my first two D2C sets, so I guess I'm the intended audience of the Marvel UCS line. I think you're spot on that mini-fig scale is the way to go. The Hulk Buster is just bad. The color matching on dark red is still terrible, the proportions are worse than the previous version, it's $150 overpriced, and it was designed around accommodating one of the ugliest build able figures ever produced. For $550 they could have made an Avengers tower, or a Chitari Leviathan, or the endgame final battle.
As for the Razor Crest; I own and love the 75292, which, yes, is smaller, but was an investment for me as I don't have that big budget for larger sets. At the same time, while it is downsized, it still looks good, seems reasonable and is a great toy. Why would I like to buy one that is bigger and more expensive but doesn't seem to improve that much?
I can totally see that people compare the two and say "Nah, the cheaper one is good enough".
Just added two 10497 to my owned sets, had forgotten to add them. :P
Nice to see that the Horizon Tallneck is relatively high on the list. I imagine pretty much anybody with interest in the Horizon property or sci-fi/robots generally was immediately interested in such a beautiful set at a relatively low price, while many people who don't share those interests seemed to be interested in the excellent Aloy minifig anyway. Definitely a crowd pleaser.
On the flip side, I'm surprised to see The Mighty Bowser so low. I haven't built it yet, but when it was announced I was immediately blown away by the engineering of the puppet functions, as well as the accuracy to the character. Biases aside, I honestly think it's probably the most impressive at-a-glance Lego set I've ever seen. That combined with the fact that Bowser is probably one of the most recognizable "cartoon" characters in the world makes his low placement a big surprise to me. It's not even expensive relative to its piece count, size, or to other comparable licensed model sets.
This makes it look like I'm particularly interested in Lego videogame stuff, but my collection is pretty traditional in makeup (mostly cars, modulars, and unlicensed Ideas).
Very interesting analysis actually. If it shows me two things:
1) You should do a poll for every 18+ sets
2) you should work in Lego's development department
Chances are it wouldn’t change the final results, but wouldn’t the Jan 1st exclusives (Sonic and the Boutique Hotel, plus others I’m prolly forgetting off the top of my head) also count under this too? Think they may have slipped under the cracks thanks to the press releases coming out in December last year!
Great work, thanks for interesting read.
@Huw have you considered attempting to control for Bricksetters' preferences to try and tease out to what extent responders' views are representative of the LEGO-buying population as whole by doing something like asking userss to rank order their favourite themes, or rank ordering the variables that they use (theme, price, minifigs, etc) to make a purchase?
It’s the economy. LEGO are releasing highly expensive sets in greater numbers at just the same time that the world is realising that it cannot afford them, no matter how desirable they are. When the scalpers decide that these pickings are too rich even for them, then you can sense there may be trouble ahead.
For me it's price and space...I just can't see myself buying a lot of the higher priced sets, even though I do make enough to buy a few of them with relative ease (maybe not the $400+ but below is doable). I also don't have the space to build them and display all of them, and I'm running out of space to store them as well.
When it comes to the stadiums, you kinda have to be a fan of those clubs to want them. I only just got around to picking up Old Trafford last week, and I've wanted that since it was released 2 years ago and I wasn't even building LEGO 2 years ago. I only just got back into this as an AFOL in like March or April of this year after an almost 30 yr absence.
I did pick up 2 of the sets on or around release date, 21333 and 10302 and at that point that was the most I'd ever spent on a single LEGO set. The most expensive I ever had as a kid was maybe in the $60 to $80 range, and that was about as high as my parents or grandparents would go.
Thanks for compiling this data, Huw! Love insights like this.
The science does slip at one point though...
@Huw said:
"How a mediocre rendition of the Hulkbuster has become the largest and most expensive Super Heroes set ever released, I'll never know."
;-)
I believe minifigure-based sets being preferred from Marvel likely stems from how they add value to a pre-existing Marvel collection.
With the Bugle and Sanctum, you can pop in ahh Marvel characters you already have to make a pretty nice-looking scene pretty easily! It’s also likely someone who is interested in the characters has likely already spent a good chunk of change to get their favorites. An excellent big set with some believed characters included that goes great with what you already have is a pretty sweet deal for those who can afford it!
Things like the Black Panther bust or Hulkbuster arguably lack that same appeal. Those are display pieces, but I’d argue them being LEGO holds them back from being truly premium display pieces. The Black Panther bust has a ton of unsightly gaps. The Hulkbuster just looks wrong. When you’re charging these high prices, flaws like that become unacceptable. Imagine if the UCS Falcon had a bunch of unsightly gaps in it.
That, and if you’re not a marvel fan, why would you buy an expensive Marvel collectible?
I’m happy to see 10302 Optimus Prime closer to the top of the list rather than the bottom!
@Huw, are there any relationship between "No, it's too expensive" and the prices of the sets, or alternatively as a percentage of the total "No" responses?
Whilst the numbers are obviously very rough (and based on UK prices) the number one anticipated set has provided almost as much revenue for TLG as *all* the five least anticipated together (ignoring 21337 and 76210 as they have not been available for a reasonable period).
So all the R&D, tooling, marketing and warehousing etc costs that TLG have for those lowest five is almost (at the extreme) money down the drain for them. I imagine that there will need to be some discussion of the direction they are taking with some of their high ticket products?
Data is awesome.
What's interesting to me, is that it seems my purchasing habits do not reflect the majority of brickset readers and my buying habits never (and never have) include a first day, week or even month purchase.
I own one of those sets, and it's pretty low down, and the only other two I seriously want are also quite far down.
I don't mind the top three, but I'm ambivalent to meh, as to whether I'll get them or not.
@besch64 said:
"On the flip side, I'm surprised to see The Mighty Bowser so low. I haven't built it yet, but when it was announced I was immediately blown away by the engineering of the puppet functions, as well as the accuracy to the character. Biases aside, I honestly think it's probably the most impressive at-a-glance Lego set I've ever seen. That combined with the fact that Bowser is probably one of the most recognizable "cartoon" characters in the world makes his low placement a big surprise to me. It's not even expensive relative to its piece count, size, or to other comparable licensed model sets."
This was by far the biggest surprise to me. It might be a little bit on the expensive side for what it is but I'm surprised others weren't as impressed with it as I was.
@Harmonious_Building said:
" @Huw have you considered attempting to control for Bricksetters' preferences to try and tease out to what extent responders' views are representative of the LEGO-buying population as whole by doing something like asking userss to rank order their favourite themes, or rank ordering the variables that they use (theme, price, minifigs, etc) to make a purchase? "
I like what you're trying to do here, but getting that input wouldn't help at all with trying to relate to the broader population. I think the approach here is the right one: Brickset polls provide data about Brickset poll respondents only. As noted by others, sets that do not appeal to the core AFOL audience and that are designed to expand the types of customers who buy Lego under-perform.
I think perhaps surprising is the Luke's Landspeeder, which despite a bit 'meh' initial response, is actually 3rd equal (with Optimus Prime) in terms of 'owned' sets.
And despite being in 'Back Order' for much of it's life online and therefore harder to get, BTTF tops the 'owned' and 'total' count.
@yellowcastle said:
"“No, but I like it” can also be argued as a positive choice instead of a negative. I’d be interested in seeing the raw numbers more so than the aggregated No’s and Yes’s. And if we’re lumping, I’d rather lump maybe in with the Yes’s."
I disagree, because 100% "no, but I like it" still equates to zero sales. The point of these polls is 'will you buy it' and a no is a no. That said, I would like to see that data represented here to see how far off the mark some of these bottom sets are. If it's heavily no *and* has few 'I like it' responses, that's a swing and a miss for Lego.
@Mandalorian6285 said:
"Mhm Baby Oda Likeys da anylysis"
Almost as tasty as frog eggs.
I've been a Marvel Lego collector since coming out of my dark age and have picked up every set they released for that line each year since. The Hulkbuster and Black Panther have finally broken me of that due to the prices on them. There's been some sets I've cringed at the price but still grabbed since I could get them on sale at a more reasonable price. I find it hard to believe that these will come anywhere close to what I'd be able to justify paying for them.
@skyraider17 said:
" @yellowcastle said:
"“No, but I like it” can also be argued as a positive choice instead of a negative. I’d be interested in seeing the raw numbers more so than the aggregated No’s and Yes’s. And if we’re lumping, I’d rather lump maybe in with the Yes’s."
I disagree, because 100% "no, but I like it" still equates to zero sales. The point of these polls is 'will you buy it' and a no is a no. That said, I would like to see that data represented here to see how far off the mark some of these bottom sets are. If it's heavily no *and* has few 'I like it' responses, that's a swing and a miss for Lego."
I use that option for sets that I think are well-made, but I either can’t afford or am in the target demographic for it.
"It will surprise no-one to learn that the set with the highest number of yes votes and the fewest nos is 10497 Galaxy Explorer"
TBH this is a bit of a surprise to me! No offense to anyone who's a fan of that set of course
But i don't think the LEGO fan base, or even AFOLs, are as homogeneous as this sentence makes it sound. There are many Creator expert and license sets that I would have expected to be ranked higher. Clearly I was wrong though!
@Huw
I like the heat map for the raw data. But perhaps you could invert the colors for the No column so that low values (a positive result) will be green while high values are red.
@Stoker_stu said:
"I imagine that there will need to be some discussion of the direction they are taking with some of their high ticket products?"
I'm sure there is plenty of discussion after every release. It will be based on actual sales figures though. It would be rather scary to imagine Lego's future product direction being based on website comment section users!
@Huw - I'm curious, why don't you "put a poll at the end of every press release and not all significant 18+ sets were issued with one?" It seems to me that including a poll every chance you get is a great way to get some more data to expand charts like this?
Plus I just like filling out polls as often as possible : )
I've been a Space collector from the start... I've still got all of my Space sets from the 80s and 90s, and I treasure these sets. But I'm definately surprised that 10497 is that popular. The Galaxy Explorer is a throw-back to the early era of Space product designs -- when blue somehow worked with grey bricks in denoting "the future". Sure... its nostalgic... but its also pretty ugly. The new set's design is an OK update on the original, but is wholly uninspired.
The original was made for kids to build; an updated version that is marketed to these same kids-turned-adults should have a much greater degree of complexity and level of detail. And, since its a Lego-owned IP, the price for a much better set would have remained reasonable.
Personally, I love the era Space sets when white and transparent blue became the standard, when the mini-figs got visors, and the contrast between those sets and the original Blacktron sets. There are some amazing Blacktron product designs in the Ideas catalog, and I would love to see Lego revisit this theme.
Perhaps the support for for 10497 is meant to provide a business case to Lego that such sets are financially viable; perhaps its also that we are so deseperate for these kinds of throwback sets, that we'll drink the sand. Myself, I'll only pickup this set if I see it discounted; otherwise, its an easy pass.
I think what it comes down to is stuff like big spaceships or buildings can have significant amounts of interior detail that increases as the set gets bigger. Mechs and head busts don't have that same advantage. There's a point of diminishing returns where increasing the size and price stops contributing to tangible value.
On the subject of the hulkbuster specifically, while I appreciate the idea of being able to put the large iron man figure in the hulkbuster I don't think it justifies the price, and that's coming from someone who LIKES the large marvel figures.
Oh, and Spaceship, Spaceship, SPACESHIP... that's how you do a retro Space set. It had a lot of things wrong with it, but it was - at least - FUN.
"21337 Table Football also received a very low score, but the vote was conducted before our reviews were published, and I'd like to think they showed that it's not as bad as it might have first appeared to be."
You'd be disappointed.
The Table Football set continues to be utter garbage. Despite your best attempt at making excuses for it and painting it in a positive light for LEGO. Sorry :P
Interesting numbers for Marvel. Hopefully the massive flop of the Hulkbuster and the Black Panther bust, in contrast to the Sanctum Sanctorum and Daily Bugle will send LEGO the message that fans prefer Marvel D2C sets to remain in the real of the modular building series.
I'd also like to see the numbers for the way overpriced UCS Hogwarts Express.
@DragonLord56 said:
" @Huw - I'm curious, why don't you "put a poll at the end of every press release and not all significant 18+ sets were issued with one?" It seems to me that including a poll every chance you get is a great way to get some more data to expand charts like this?
Plus I just like filling out polls as often as possible : )"
I have been guilty of forgetting to include polls on a couple of occasions, but we always plan to do so when new direct-to-consumer sets are announced.
This is the exact kind of information I like to see here. Interesting numbers. Insightful but not surprising.
I wonder if it would make it more fair to compare ownership after 1 month, or 6 months only. I also wonder if waiting until after the holidays might change things, as I know many who hold their biggest purchases until Black Friday and Christmas.
Something else that might lead to better insight would be ranking sales vs similarly priced sets that did not receive a press release. Comparing against these listed sets provides limited insight because of almost certainly a sub $200 set is going have more sales more raw sales than a +$500 set.
@besch64 said:
"...On the flip side, I'm surprised to see The Mighty Bowser so low... "
My wife and I are big Mario fans. I'd say we are the target audience for the bigger Nintendo D2C sets, and have grabbed most of them.
Mighty Bowser is an awesome build, in a "MOC that would blow me away if I saw it at a show" way, but the desire to actually own it is zero. It's just too big and too expensive. In fact we practically forgot about it in the time between its announcement and its release. We would make room for a Peach or Hyrule Castle.
The Tallneck is a great counterpoint. A reasonably priced and reasonably sized set that still looks fantastic. Bought it despite being bothered by the price increase. It's the only set I've bought after Aug 1st that wasn't heavily discounted.
Lego designers are some of the most talented artists in this medium, but it's clear they are handcuffed by the bean counters. They are chasing short term gains, appealing to niche audiences of non-Lego fans, and I feel that it will cost them core fans in the long term.
I don't expect it to happen, but I wish TLG could be more honest with its core fans as to some of the choice of source material. Is Nintendo blocking them from making minifigs? Does Disney demand a steady stream of high price point sets?
This was very interesting to me. I just wanted to say thanks for sharing this and, as always, thanks for what you do for the AFOL community.
I’m not really surprised by this after reading any comments section on a Lego fan site but seeing actual data showing how negative our community is is a bit disappointing.
A lot of these sets should absolutely not be in the negative, like Bowser, or Razor Crest. And I am surprised the winter village set got so high considering the luke warm reviews it’s had (and lackluster looking official images) I guess that’s a reflection of how many people buy the WV set out of tradition regardless of how janky it looks.
@MainBricker said:
"More people want the Castle than actually bought it. Sums it up, people demand the castle sets but don't put their money where their mouth is."
Not everything really has had an equal opportunity for people to go out and buy. 10305 was our big purchase for the year, a day one buy didn't make sense at the time, so my wife and I waited until there was a decent GWP. I'd imagine some other people who really want a few of these are waiting to maximize their purchase going into the holidays. Pairing a purchase with a holiday GWP is really the only way our family would consider another purchase on the list, like adding 76218 to our modular main street.
Some smaller Castle sets would be nice though. This one was like getting a few year's worth...
I’m not surprised or shocked by these figures at all. By reading the comments people make on the sets’ announcements, they seem to match up with the numbers you’ve shown us.
For me it's almost supply & demand. I built up a collection over the past 10 or so years. That and we moved so I had to pack up everything while still buying sets that I wanted.
Cut to after the move and I have a room full of unopened Lego sets that I'm not so excited about anymore. I sold over $1,300 worth of Lego in the past few months.
Then the price increases hit. Some sets like the Atari console were priced out of my comfort zone for what they were. I'm the perfect demographic for the Atari but for the first time it made me think twice about the cost involved.
I'm surprised by the lack of excitement for the jazz quartet. It may end up being my favorite set of the year.
I think I've finally figured it out. These $500, $600, $850, etc. sets are all LEGO stalking horses. They have no intention of us wanting or buying them. Their purpose is to make the now $250 and $300 sets seem more palatable. I just looked again at Bowser and caught myself nodding agreeably at the $270 price tag. And I just picked up the $300 light house this weekend without a damaged box discount or intriguing GWP, rationalizing to myself that I was being good because it wasn't like I was getting the UCS Razor Crest...
A "negative" score doesn't necessarily mean a set is a failure. And all of these scores are from Bricksetters who took the polls. So, a pretty limited amount of data.
Interesting, though!
I only have 10497... but I have three (so far!)
Hey @Huw, since some of these sets are relatively new (and some haven't been out long or not at all), I'm curious if you could go back to last year and re-evaluate how those ended up in terms of how many own them or want them. I'm really curious what changes we might see after a year. Did people eventually go out and get those sets they wanted or were they forgotten?
"21337 Table Football also received a very low score, but the vote was conducted before our reviews were published, and I'd like to think they showed that it's not as bad as it might have first appeared to be."
Nah. It's still way overpriced.
"Although we discarded the 'maybe' responses from our analysis, it may be of interest to know that 21332 The Globe received the most on-the-fence responses, with 23% of the total. It was presumably a set that people were intrigued by but weren't quite sure about it on first sight."
I honestly forgot that set existed until it was mentioned here.
@PDelahanty said:
"I honestly forgot that set existed until it was mentioned here."
That's very much part of the problem: large set releases occur so frequently that they are soon forogtten about and everyone is constantly waiting for the next big thing to come along, so interest in what's available now soon wanes.
@MainBricker said:
"More people want the Castle than actually bought it. Sums it up, people demand the castle sets but don't put their money where their mouth is.
If you really want something you will buy it.
Would like to see a metric of set price to ownership. The Spice Girls got a lot of negativity, but for £45 people were willing to buy it, and was a lot more popular than a lot of other sets on the list."
I don't think that assessment is entirely fair. The Lion Knights' Castle is a very expensive set for a lot of people, so the Castle a lot of people wanted was not delivered in a very accessible way. The Classic Space comeback many people also wanted was delivered in an affordable $100 set that has gotten a lot more engagement and praise. People don't necessarily want Castle at *any* cost, and if its return prices them out of it, then they're not gonna buy it. It's a great model but if the Galaxy Explorer can give D2C quality and fan pandering in just $100, then a castle that costs much more probably will see fewer buyers.
@MainBricker said:
"(...)people demand the castle sets but don't put their money where their mouth is.
If you really want something you will buy it. (...)"
Yikes, that is a cruel statement.
Did people DEMAND a multiple-hundred dollar\euro\pound castle? Or would they have been more inclined to "put their money where their mouth is" if it had been a more reasonable offering?
And perhaps people need to eat 'n' heat first.
@Simbabwe said:
"I'm surprised by the lack of excitement for the jazz quartet. It may end up being my favorite set of the year."
Yeah it's definitely a shame as for me as soon as I saw the image of the original Ideas set it was something I looked forward to the most in a good while - beautiful set, unique, a piece of art that to me said wow, that can be made from Lego that's incredible. It had real soul!
While the final released version might still be beautiful, unique etc. to some folks it's not THE one I wanted and I've yet to pick it up, which is a real shame because I still look at the old images and think what could have been. The new version just has a massively different feel.
Tbh, I might still pick this one up eventually but it will have to be at a clearance type discount... maybe it looks better in real life than the pics I've seen and hearing that others love it is great, might just make me go for it!
@MainBricker said:
"More people want the Castle than actually bought it. Sums it up, people demand the castle sets but don't put their money where their mouth is.
If you really want something you will buy it.
Would like to see a metric of set price to ownership. The Spice Girls got a lot of negativity, but for £45 people were willing to buy it, and was a lot more popular than a lot of other sets on the list."
It’s a very expensive castle set and a lot of people don’t have the budget spent that much money on LEGO. A lot of people who want it might be saving up really hard right now.
I think that Lego has just saturated the market with too many high priced sets. In the beginning, the MF was highly desirable because if its popularity and when it’s out of reach you naturally dream of owning it more.
Now there are so many, and frankly as has been said above, certain subjects or models that really don’t warrant being made into a huge set (or that are not even very good) that it’s simply turning me away and making the decision to turn away pretty easy.
@CCC said:
"I'm quite surprised how well the Spice Girls and Luke's Landspeeder has sold to Brickset members given the low anticipation, and how badly the Main Street and Camaro have sold compared to their anticipation scores. It shows anticipation doesn't always translate into sales.
"
The Holiday Main Street has been available for purchase for less than a month...
Very happy to see 10497 getting so much love!
I got the castle too, and love it, but I do hope they consider making some smaller classic-styled sets going forward.
@MainBricker said:
"More people want the Castle than actually bought it. Sums it up, people demand the castle sets but don't put their money where their mouth is.
If you really want something you will buy it.
Would like to see a metric of set price to ownership. The Spice Girls got a lot of negativity, but for £45 people were willing to buy it, and was a lot more popular than a lot of other sets on the list."
Set ownership doesn't even mean much anyway when it's manually added, and not verifyable by any means, one can add $100000 worth of owned sets on this site, but does that mean it's actually bought?
Ironically there are said that I've said no on but now own. The tallneck was a no but I like it but since the poll I played more of the game and got a higher paying job. Ironically it's one of only 2 on this list I own, the other being the Sanctum but I'm definitely getting the castle at some point, I had budgeted for it when it was only a rumour before I got the better paying job!
@PDelahanty said:
"Hey @Huw, since some of these sets are relatively new (and some haven't been out long or not at all), I'm curious if you could go back to last year and re-evaluate how those ended up in terms of how many own them or want them. I'm really curious what changes we might see after a year. Did people eventually go out and get those sets they wanted or were they forgotten?"
This is exactly what I was thinking. Particularly given the price of some of these sets, it could be a case of people who plan to get them just not yet having had the financial resources to do so yet. It seems somewhat unfair to compare the purchase numbers of a set that’s been available for ~10 months and one that’s been available for ~1 month.
Something else I’ve noticed when stepping back is how much more overall negative the reaction has been to the giant Marvel sets, than the reactions to giant Star Wars sets, even though the biggest Star Wars sets are priced much higher than the Marvel ones…? So part of me believes price alone can’t be the only factor in the reactions…
I‘m surprised that the Mighty Bowser is so low on the list. It’s quite affordable and a good price per piece deal and one of the best poseable Lego figures ever. Nice colors, clever build - an day one by for me.
I'm sure I'm not alone in thinking we need another choice: "I like it, I want it, I can afford it, but I'm not going to buy it because the price is a rip-off".
There's a load of significant sets that I'd like to get, and can easily afford, but I simply won't buy them because of the ridiculous pricing.
@MainBricker said:
" @Mr_Hankey said:
"It’s a very expensive castle set and a lot of people don’t have the budget spent that much money on LEGO. A lot of people who want it might be saving up really hard right now. "
People moaned at 31120 saying it wasn't big or detailed enough. Now when Lego delivered with this big set, fans state that they're going to buy it, but they clearly haven't.
Lego constantly give AFOLs castle sets but there's a problem with every single one, apparently, to justify people never actually purchasing any of them. Too small, too big etc.
A castle set that people want and actually buy? That seems unachievable, so I think Lego should just stop trying, because people aren't actually ever buying them."
The Ideas Blacksmith was released 20 months ago, costs $150 (now $180) and is currently owned by 13,000 Bricksetters. The creator castle was released 14 months ago, costs $100 and is currently owned by 6000 Bricksetters. The 90 year castle was released 3 months ago, costs $400 and is currently owned by 3000 Bricksetters.
I'm not understanding what if/any point you are trying to make here.
@yellowcastle said:
" @MainBricker said:
" @Mr_Hankey said:
"It’s a very expensive castle set and a lot of people don’t have the budget spent that much money on LEGO. A lot of people who want it might be saving up really hard right now. "
People moaned at 31120 saying it wasn't big or detailed enough. Now when Lego delivered with this big set, fans state that they're going to buy it, but they clearly haven't.
Lego constantly give AFOLs castle sets but there's a problem with every single one, apparently, to justify people never actually purchasing any of them. Too small, too big etc.
A castle set that people want and actually buy? That seems unachievable, so I think Lego should just stop trying, because people aren't actually ever buying them."
The Ideas Blacksmith was released 20 months ago, costs $150 (now $180) and is currently owned by 13,000 Bricksetters. The creator castle was released 14 months ago, costs $100 and is currently owned by 6000 Bricksetters. The 90 year castle was released 3 months ago, costs $400 and is currently owned by 3000 Bricksetters.
I'm not understanding what if/any point you are trying to make here."
There is always a person who has to bash classic castle fans.
I'm not interested in most licensed sets - I guess I'm just not that much into mainstream popular culture - so I would have voted mostly not interested on these. Based on the press releases these are aimed at fans of whatever license they're based on rather than fans of LEGO. The poll analysis is interesting but as Huw says, it only shows that things AFOLs like are more likely to be purchased by AFOLs.
Having said that, the trainer and the Queer Eye set were 22/23 and 21/23 on last year's analysis and were quite heavily discounted so Brickset readers' tastes in that instance did match the general public. Neither was a particularly high priced set compared to this year's bottom of the table.
I pay as little attention as possible to anything football related as it is possible for someone living in Europe, so I can't really comment on last year's last place Camp Nou.
In the poll for one of those sets I have selected 'no it doesn't interest me' but I ended up buying this set to get a gwp and sell it in the future. I can imagine other people selecting similar option and then owning the set because it was a gift or even an 'investment'.
10497 might just be the first bigger set I bought for myself at full retail price. And I certainly don't regret it, even when that same shop had it at 20% discount just a week later. But day 1 purchase? That book about the Ferrari Daytona, that might have been one if I had the chance....but only because of that exact reason. But for everything else? I'm Dutch enough to be patient. And sometimes too patient...
From this list the mediocre ranking of the Vespa surprises me the most. Good set at a decent price. To be fair, I got it as a gift, but probably would have bought it myself otherwise.
And I don't really understand the discussion above about the caste.....especially for a €400 set it seems to be doing pretty good. Surprisingly so actually. I'm not a big castle fan myself, but even if I was, I likely wouldn't buy it, certainly not without a substantial discount. And sure, people wanted something bigger and more detailed than the €100 castle, but there's a whole (castle-)grey area between those two sets.
@Block_n_Roll said:
"I'm sure I'm not alone in thinking we need another choice: "I like it, I want it, I can afford it, but I'm not going to buy it because the price is a rip-off".
There's a load of significant sets that I'd like to get, and can easily afford, but I simply won't buy them because of the ridiculous pricing."
We sure need a "I'll buy it when it gets a nice discount"-option.....
@MainBricker said:
" @Mr_Hankey said:
"It’s a very expensive castle set and a lot of people don’t have the budget spent that much money on LEGO. A lot of people who want it might be saving up really hard right now. "
People moaned at 31120 saying it wasn't big or detailed enough. Now when Lego delivered with this big set, fans state that they're going to buy it, but they clearly haven't.
Lego constantly give AFOLs castle sets but there's a problem with every single one, apparently, to justify people never actually purchasing any of them. Too small, too big etc.
A castle set that people want and actually buy? That seems unachievable, so I think Lego should just stop trying, because people aren't actually ever buying them."
31120 cost $100 before the price increases. With modern set design, the resulting castle was a bit small. 10305 costs $400. It's a really big castle. Know what the sweet spot between those two price points is? $200. I think I'm not the only one who would have been happy with a $200 or $250 castle but didn't want to spend $400 on one.
I think minifigure scale is way more important Lego realizes, For the biggest two blunders of the year, minifigure scale sets of the same price point would sell like hotcakes. Like can you imagine if they made a black panther set of that waterfall fighting grounds? That would be incredible! Or as others have said, instead of the hulk buster they could have made a avenger's tower on the same scale as the daily bugle.
I know it sounds anoying, and I promise I really don't care about exclusive minifigures! But lemme use different toys as a example. If you collected star wars figures, would you want a half scale Han Solo? Like ~3 feet tall, heavily detailed and articulated, or would you want a millennium falcon that's scaled to all the figures you already have? Or take transformers for example, nobody wants a super tiny prime and a gigantic bumblebee, they want them the same size so they can work with each other.
Im not trying to say only minifigure scale, The infinity gauntlet and thor's hammer are great ideas in my opinion, and some set's its just not practical or accurate like the ucs star destroyer or the titanic could never be released at scale. Also there's the large scale cars that have been produced for years! including the Delorian which people really like! But large scale cars aren't part of larger themes other than large scale cars, just like plants and technic. It's all about what collection you have is what you want. No one wants the giant Han Solo
@iwybs said:
" @MainBricker said:
" @Mr_Hankey said:
"It’s a very expensive castle set and a lot of people don’t have the budget spent that much money on LEGO. A lot of people who want it might be saving up really hard right now. "
People moaned at 31120 saying it wasn't big or detailed enough. Now when Lego delivered with this big set, fans state that they're going to buy it, but they clearly haven't.
Lego constantly give AFOLs castle sets but there's a problem with every single one, apparently, to justify people never actually purchasing any of them. Too small, too big etc.
A castle set that people want and actually buy? That seems unachievable, so I think Lego should just stop trying, because people aren't actually ever buying them."
31120 cost $100 before the price increases. With modern set design, the resulting castle was a bit small. 10305 costs $400. It's a really big castle. Know what the sweet spot between those two price points is? $200. I think I'm not the only one who would have been happy with a $200 or $250 castle but didn't want to spend $400 on one."
I think a lot of people would have been satisfied with either half of the whole castle. The model divides very neatly in half and both sections feel like they could be adapted into a smaller castle without much trouble.
Hopefully there is sufficient interest and LEGO will consider something a little less expensive in the future, although I think 10305 Lion Knights' Castle is worth its price.
@Huw were there no polls on any of the botanical sets?
I would be interested to know how they fit in the popularity stakes as they're not licensed, they're not especially expensive and they contain some nice parts. Of the more non-traditonal subjects introduced within the Creator Expert/Icons line in the last couple of years I think they're some of the most successful.
I also notice that the new rollercoaster is missing.
@MrGurt said:
"No one wants the giant Han Solo"
But what if he were made of LEGO and lifesized in carbonite???
@CapnRex101 said:
"I think a lot of people would have been satisfied with either half of the whole castle. The model divides very neatly in half and both sections feel like they could be adapted into a smaller castle without much trouble.
Hopefully there is sufficient interest and LEGO will consider something a little less expensive in the future, although I think 10305 Lion Knights' Castle is worth its price."
It often baffles me that while Lego is inherently modular, it's not like they make full use of that. I mean, look at what Bluebrixx does with their Blaustein castle: after the initial set 4 extension sets (2 still to be released), and who knows how many more will follow. You can have a nice €200 castle, or go all the way and make it into a humongous, €680, almost 22.000 piece castle....
@Block_n_Roll said:
"I'm sure I'm not alone in thinking we need another choice: "I like it, I want it, I can afford it, but I'm not going to buy it because the price is a rip-off""
My most needed box is,
"I like it, the price is fine, but have you seen the size of my gas bill?"
It's as if there's this huge, untapped (well, merely under-tapped, now!) market of Classic Space fans or something! I would love to see more re-imagined classic sets like this. I know, I know, there are some who say Lego is leaning too hard into adult-focused sets... but in this case, I can live with it!
There is going to be somewhat of a bias, though--many sets I already know I'm not interested in, I don't even bother clicking the link, so don't vote. I'm wondering what significance those missing data points (which would universally be "No, it doesn't interest me") has? It might explain the WV set. People not interested skipped the article all together, while those that were interested, I imagine, are highly loyal to the theme and likely to buy. Also could explain 10497's position at the top. As unfathomable as it is to me, there could be people who simply don't care about Classic Space and so skipped the article altogether.
I think the problem a lot of these sets have is that they're in competition with each other. I'm sure I would have voted "maybe" on the Globe for the exact reasons you give. It was a neat set, a set I'd like to have--but realistically, with my finite budget, it was unlikely to ever make the cut. I've talked to a younger fan who liked both the Black Panther and Hulkbuster sets--but again, they're not likely to make his cut. Razorcrest is the same. It's gorgeous, an amazing set. But at that price and scale, it's simply not going to happen for me.
@SillyTwig said:
"I think perhaps surprising is the Luke's Landspeeder, which despite a bit 'meh' initial response, is actually 3rd equal (with Optimus Prime) in terms of 'owned' sets.
And despite being in 'Back Order' for much of it's life online and therefore harder to get, BTTF tops the 'owned' and 'total' count."
I think that would be: "And considering it's in 'Back Order' for much of its life online and therefore harder to get, BTTF tops the 'owned' and 'total' count."
@sjr60 said:
"My most needed box is,
"I like it, the price is fine, but have you seen the size of my gas bill?" "
Make a fireplace so you can heat your house on empty Lego boxes, used sticker sheets, and if things get dire you could burn the instructions too! Finally a good reason for these massive, dumbed down instructions nowadays ;-)
Or just order some Lepin to burn...
@ra226 said:
"... I would love to see more re-imagined classic sets like this. I know, I know, there are some who say Lego is leaning too hard into adult-focused sets... but in this case, I can live with it!..."
I would heavily disagree that the galaxy explorer is an adult set. It does have some advanced building. but once it's finished it can be enjoyed by people of all ages, and there are playsets that cost more than it too, so price isn't even a question.
@fmiskolc Completely agree with everything you said about 21334 . There have been many great Ideas (and other) sets, but the original submission for Jazz Quartet was a work of art. I understand some of the changes made, but it lost a lot in the translation. And I'm not talking about the pianist (who's fine). There were many subtleties lost. Anyway, I still plan on getting that one, just waiting for a good time to buy.
@LEGOldHead80s Welcome back! There's never been a more amazing (and somewhat overwhelming!) time to be a fan again. When I was a kid, mine all tended to be in the $30-60 range similar to you. The one major exception was 6990 Futuron Monorail. That was quite a Christmas...
I think the lower demand of UCS Razor Crest shows that if LEGO has a smaller model of the same ship that people will likely favor the smaller one just because of cost. They may want the UCS for more detail, but the other problem is that LEGO has been shilling their own prices higher and higher and Im not so sure its going to go so well for them. I bought only two 300 USD or more sets: The Cantina and the Castle.. only because my childhood memories are of such that I really wanted them (and only got them when there was some sort of deal going on, 2x points and or GWP). Every other set over 200 USD is a pretty much pass set for me, and Ill hope I can find it on sale and even then not sure. I would love to have the Daily Bugle, Diagon Alley, the Light house, the new Coaster, the haunted house, the AT-AT, Sanctum Sanctorum, etc, etc.. But Im not going to buy them. Its bad enough LEGO appears to want to gouge on the Modulars now (glad I got a Hotel before the hardship tax took effect), so I may at my end of buying every one of those too.
The poll seems right to me. Except for the Holiday Street set, which was a disappointment this year. But.... I bought it anyway, as I collect them. That's probably why it still ranked highly despite being probably the least exciting of the whole series.
By the way, I also thought Jazz Quartet deserved better, though it's true that the final release was inferior to the original.
Bowser was a tour-de-force , but I think the market for it is limited.
Great read and interesting comments as well, keep it coming.
@Huw would be fun to see “speed of purchase” for some of these sets, ie how many add as owned in first week, month or quarter. And maybe how that has changed over time or differs between series. Are Modula fans more inclined to grab at once than Ideas sets? Etc.
It would be interesting if someone at Lego could give a hint at how these compare to real world sales overall (realizing that they probably can't give away exact sales data).
@Huw It would be interesting to see what the numbers look like when these sets retire. Some of us have to wait beyond the calendar year to pick them up...
@besch64 said:
"Nice to see that the Horizon Tallneck is relatively high on the list. I imagine pretty much anybody with interest in the Horizon property or sci-fi/robots generally was immediately interested in such a beautiful set at a relatively low price, while many people who don't share those interests seemed to be interested in the excellent Aloy minifig anyway. Definitely a crowd pleaser.
On the flip side, I'm surprised to see The Mighty Bowser so low. I haven't built it yet, but when it was announced I was immediately blown away by the engineering of the puppet functions, as well as the accuracy to the character. Biases aside, I honestly think it's probably the most impressive at-a-glance Lego set I've ever seen. That combined with the fact that Bowser is probably one of the most recognizable "cartoon" characters in the world makes his low placement a big surprise to me. It's not even expensive relative to its piece count, size, or to other comparable licensed model sets.
This makes it look like I'm particularly interested in Lego videogame stuff, but my collection is pretty traditional in makeup (mostly cars, modulars, and unlicensed Ideas)."
I think the Mario sets have been having saled issues across the board. They are frequently discounted. I had the first season and sold it to my sons friend who was trying to catch up his collection. No more Mario for me
It's clear to see that the most desirable sets are the ones with minifigures, especially minifigure scale sets. I'm talking about the Lion Knight's Castle and Sanctum, not Luke's Landspeeder. I think this is particularly evident in LEGO Super Heroes, where most collectors of the line are more interested in the figures they come with. Remember back in the early days of the line when the sets were often ugly as anything, but people snatched them up anyway because this was their chance to get a new character like She-Hulk, Darkseid or Red Hood. Minifigures have always been the driving force of the Super Heroes sets.
This is an issue that is prevalent with Black Panther and Hulk Buster. They might be great display pieces, but the lack of minifigures don't appeal to the core LEGO Super Hero fanbase. Sure, there have been sets like the SHIELD Helicarrier and 1989 Batmobile before, but neither of them would set back a fan $500 and they had some interesting to support the model. It would honestly be a lot better if LEGO stuck to sets like Arkham Asylum, the '66 Batcave or the Daily Bugle where there's opportunity for an iconic build and a fantastic array of minifigures.
In other words, minifigures build anticipation and sell. If you can't include minifigures or mess them up, you're pretty much relying on a fair price, good display value and the size of whatever niche market you're appealing to in order to create interest.
The Lion Knights Castle was a real Waterloo for me. I am the exact target audience for that set, but I refuse to buy it because the price is ridiculous for what you receive. Plus I find a lot of the design choices bizarre. To me the interior is disjointed and severely lacking in space/detail for such a "premium" product. There are some cool figures and some real bad ones. And frankly, it's just not as big as it seems. Then these hyperpriced Marvel sets no one asked for show up, and I think we've gone off the rails on a crazy train.
The castle is way too expensive for what it is. I used the 2010 King castle plus $150 worth of pieces and built this. Much closer to what I want than the new castle:
https://flic.kr/p/2nT3bRg
@MrGurt said:
"I think minifigure scale is way more important Lego realizes, For the biggest two blunders of the year, minifigure scale sets of the same price point would sell like hotcakes. Like can you imagine if they made a black panther set of that waterfall fighting grounds? That would be incredible! Or as others have said, instead of the hulk buster they could have made a avenger's tower on the same scale as the daily bugle.
I know it sounds anoying, and I promise I really don't care about exclusive minifigures! But lemme use different toys as a example. If you collected star wars figures, would you want a half scale Han Solo? Like ~3 feet tall, heavily detailed and articulated, or would you want a millennium falcon that's scaled to all the figures you already have? Or take transformers for example, nobody wants a super tiny prime and a gigantic bumblebee, they want them the same size so they can work with each other.
Im not trying to say only minifigure scale, The infinity gauntlet and thor's hammer are great ideas in my opinion, and some set's its just not practical or accurate like the ucs star destroyer or the titanic could never be released at scale. Also there's the large scale cars that have been produced for years! including the Delorian which people really like! But large scale cars aren't part of larger themes other than large scale cars, just like plants and technic. It's all about what collection you have is what you want. No one wants the giant Han Solo"
I don't understand this post at all. The products you're describing exist! Star Wars merchandise comes in many different scales, price points, and articulation levels. People do want 3' tall busts and 1' tall action figures and are willing to pay hundreds of dollars for them. Sideshow Collectibles caters directly to that audience. Sometimes it's a subset of fans who collect other lines like the Black Series, sometimes they are fans who don't collect toys but might have higher end collectibles like replica or even screen-used props.
Are these products as popular or as successful as more traditional mass market toys? Not generally, no. But they can be commercially viable, and for Lego, they present an opportunity for reaching new customers and potentially converting them into purchasers of their other more traditional products.
This applies to other brands, too. There are many oversized Prime and Bumblebee toys in particular, including children's toys with play features and adult collectibles like the Super7 Super Shogun Prime.
Something else to look at with other toy companies are their limited edition and higher end products like HasLab or Mattel Creations. The latter includes trendy art cobranded toys in limited runs and with price tags in the hundreds of dollars. There are markets for these things.
What I get annoyed by is the implicit attitude here that when something is less popular -- among a very specific audience, like commenters on this website! -- it translates into "nobody wants this." That's just not true. Maybe other people who aren't like you want it, or maybe fewer people want it, but it's false to say people don't want these things.
Yes, there are many people here who would rather have more minifigure scale playsets. I'm one of them! I don't want the oversized Hulkbuster and I do want a modular Avengers Tower. I mean, I already bought two of the playsets. That doesn't mean that the Hulkbuster shouldn't exist, it just means it isn't for me, and I'll wait another year or two or three when they do put one out. In the meantime, I hope that the Hulkbuster finds its audience and makes people happy. Or not! It doesn't matter to me at all if a given a Lego product is successful. It doesn't impact me if a toy I like does well or a toy I don't like doesn't, as long as Lego keeps making things I do like. Which in my opinion, and in nearly everyone's that I've seen here, they do!
@RaiderOfTheLostBrick said:
"It's clear to see that the most desirable sets are the ones with minifigures, especially minifigure scale sets. I'm talking about the Lion Knight's Castle and Sanctum, not Luke's Landspeeder. I think this is particularly evident in LEGO Super Heroes, where most collectors of the line are more interested in the figures they come with. Remember back in the early days of the line when the sets were often ugly as anything, but people snatched them up anyway because this was their chance to get a new character like She-Hulk, Darkseid or Red Hood. Minifigures have always been the driving force of the Super Heroes sets.
This is an issue that is prevalent with Black Panther and Hulk Buster. They might be great display pieces, but the lack of minifigures don't appeal to the core LEGO Super Hero fanbase. Sure, there have been sets like the SHIELD Helicarrier and 1989 Batmobile before, but neither of them would set back a fan $500 and they had some interesting to support the model. It would honestly be a lot better if LEGO stuck to sets like Arkham Asylum, the '66 Batcave or the Daily Bugle where there's opportunity for an iconic build and a fantastic array of minifigures.
In other words, minifigures build anticipation and sell. If you can't include minifigures or mess them up, you're pretty much relying on a fair price, good display value and the size of whatever niche market you're appealing to in order to create interest."
Re: Luke's Landspeeder, I think you're missing a huge part of this story, where fans might not SAY they desire it, but based on self-reported ownership, they actually DO. Most of your post is "most people want the same things I want," specifically large scale sets with many minifigures. First, that's not at all evident in the data, and second, you don't explain why that is, just what your preference is.
To be clear, it's absolutely fine to have that preference, and it's entirely possible that pricier minifigure scale sets are more popular than pricier sets at other scales like the UCS starfighters or the non-minifigure scale Bat-vehicles. But I don't even see why either of those are arguments worth having. Based on the last decade or so of products that Lego has released, they don't see this as an either/or. Whether there is one group of customers that can support both types or disparate and overlapping segments that sometimes get both, there's room for those. Personally, I want both to continue for general and selfish reasons. I think it's inherently good when there are more products for more people, because it means the fanbase is wider and healthier. And I also really like product variety. I buy almost all the minifigure-scale starfighters, but I also needed the UCS A-wing. I like the Mario playsets and I want Bowser too. For that range of reasons, I don't think it would be better if Lego just stuck to one style of set. Not better for other collectors, not for me, and certainly not for Lego.
The BTTF set seems to be the biggest success of these sets since it has been out of stock constantly since its release. Only recently did it come back in stock and stay available. For the price and the fans of the Classic space set and considering many people buy multiple copies of it, yet I don't recall it ever being out of stock, that surprises me.
I was disappointed that the Loop roller coaster was not included, I thought it had a poll. This is on my wanted list & would have bought it day one, if not for life's unexpected twists that get in the way.
A few of the sets are on my wanted list, BTTF, Holiday Main St, Vincent van Gogh and the Camaro. Hopefully I can purchase them during 2023 provided the dark looming recession doesn't occur, one can hope.
I think the analysis of the 76218 Sanctum Santorum misses the fact that it's compatible with modular buildings, and people go nuts for these like nothing else. The modular building collectors would not have minded getting an extra modular for the year, even if it's licensed to Marvel.
And the discussion of the UCS Razor Crest featured a common but extremely weird opinion that it was pointless making a set based on this vehicle because it had been destroyed in the TV show, as if its on screen fate made owning merchandise based on it a hollow experience.
Never mind that Luke's Landspeeder had far less screen time and was never seen again after the first hour of the film!
71411 The Mighty Bowser 21%
40548 Spice Girls Tribute 23%
10306 Atari 2600 18%
21337 Table Football 7%
10299 Real Madrid - Santiago Bernabéu Stadium 7%
76210 Hulkbuster 5%
76215 Black Panther 5%
All these sets sitting at the lowest score are sharing the same characteristics:
1. Display Sets And Potential Dust Collectors
2. Lack Of Play Values
3. Expensive
4. Disconnected From The Brand Promises
https://www.lego.com/en-us/aboutus/lego-group/the-lego-brand
I've really glad to see that the feedback from the public are in the same direction that I feel towards these sets.
@ScholtzTKO said:
"The Lion Knights Castle was a real Waterloo for me. I am the exact target audience for that set, but I refuse to buy it because the price is ridiculous for what you receive. Plus I find a lot of the design choices bizarre. To me the interior is disjointed and severely lacking in space/detail for such a "premium" product. There are some cool figures and some real bad ones. And frankly, it's just not as big as it seems. Then these hyperpriced Marvel sets no one asked for show up, and I think we've gone off the rails on a crazy train."
Well put, this sort of feeds into why I’m on the fence about the castle. Although very cool, the size in-person just doesn’t line up with the price for me. The walls are strangely plain, and I’m not even someone who prefers a MOC level of ultra greebling.
It’s also a little funny that at my local Lego store the castle and Galaxy Explorer are nestled up to each other in the same display. If anything it puts the price disparity in contrast. The ship looks pretty big next to the castle (obviously very different shapes so it’s not a perfect comparison).
@WizardOfOss said:
" @CapnRex101 said:
"I think a lot of people would have been satisfied with either half of the whole castle. The model divides very neatly in half and both sections feel like they could be adapted into a smaller castle without much trouble.
Hopefully there is sufficient interest and LEGO will consider something a little less expensive in the future, although I think 10305 Lion Knights' Castle is worth its price."
It often baffles me that while Lego is inherently modular, it's not like they make full use of that. I mean, look at what Bluebrixx does with their Blaustein castle: after the initial set 4 extension sets (2 still to be released), and who knows how many more will follow. You can have a nice €200 castle, or go all the way and make it into a humongous, €680, almost 22.000 piece castle...."
They have done that with Hogwarts castle sets. The end result is more play than display though, and much smaller.
I'd love a massive LEGO castle but I simply don't have space.
What would be great is a new modular compatible series of Castle type buildings (a farm, an inn etc) so they would fit on shelves like the regular modulars.
The castle isn't plain: it's clean. There's a ton of details on the walls and it looks gorgeous. But I hear the complaints: for sure there's a lot of the brick count that's spent on the walls and supporting structure. But despite that, it was my entryway into the Castle line, and I certainly hope they make more of this quality.
More BS excellence! This is the sort of inquisitive mind product that shows how this site was built and why its excellence continues to draw us in.
Lego™ used to be that way! I'm not an old conservative curmudgeon. I just remember when Lego™ used to constantly surprise me with how generous they were to the kids and how much fun it was. Now, it's just unadulterated GREED and sloppy management and service. Adults Welcome!
I have all of the top. Of the sets I do not own, I do appreciate the designs of the Bowser, Razor Crest, lighthouse, and Landspeeder. To a much lesser extent, the Hulkbuster, foosball, and Black Panther.
However, the only way I'm adding any of those sets is with a massive discount or perhaps on the very last day before they retire!
My 18 month old daughter found my 10305 Lion Knights’ Castle yesterday and played with the cart, Forestman and farmer. It was incredibly special to watch her delight in the set similar to how I do. If you’re still on the fence, save up to buy it! You won’t regret it!
I love these a analyses!
Really enjoyable analysis thanks. Perhaps in a year you could plot how the “owned” of each of these increases over time, see if there’s seasonality or patterns to the increase in ownership.
Very interesting sharing of data, and well-presented/explained. Thanks Brickset team, amazing and unique work, as always,
@Crispin_Giles said:
"Really enjoyable analysis thanks. Perhaps in a year you could plot how the “owned” of each of these increases over time, see if there’s seasonality or patterns to the increase in ownership."
Very good idea, I would love to see some "over time" stats follow-ups.
I don't know why the stadium is so low, it looks great. I picked manchester united instead though, as it was cheaper and looked less repetitive.
@Fauch said:
"I don't know why the stadium is so low, it looks great. I picked manchester united instead though, as it was cheaper and looked less repetitive."
Those stadiums certainly look impressive, but they are very expensive, indeed seem like rather repetitive builds and take up a lot of space to display. Which makes them mostly appealing for the most hardcore of fans. And because of rivalries, some people wouldn't want certain stadiums even when they would get them for free....
(I still feel for the first stadium they should have went with Wembley, which is more or less "neutral ground")
My local toy store has a single Camp Nou set they just can't get rid of. Recently they had it discounted to €200, but still didn't sell. Last time I've been there it was back at €330. If selling it for cheap doesn't work, they might as well wait for that one idiot with too much money...
The main conclusion I draw is: Huw had some free time.
Huw, would it be possible to report on how truthfully people respond to these polls. For example, of the people who answered yes as soon as it’s released, what percent of them actually marked it as owned on Brickset within a week or two of its release? Of people who answered no, how many eventually marked it as owned? I assume you could perform these types of queries, but if you don’t collect all of this data I understand.
@alfred_the_buttler said:
"Huw, would it be possible to report on how truthfully people respond to these polls. For example, of the people who answered yes as soon as it’s released, what percent of them actually marked it as owned on Brickset within a week or two of its release? Of people who answered no, how many eventually marked it as owned? I assume you could perform these types of queries, but if you don’t collect all of this data I understand. "
We don't record individual answers to the polls, just the overall numbers.
@alfred_the_buttler said:
"Huw, would it be possible to report on how truthfully people respond to these polls. For example, of the people who answered yes as soon as it’s released, what percent of them actually marked it as owned on Brickset within a week or two of its release? Of people who answered no, how many eventually marked it as owned? I assume you could perform these types of queries, but if you don’t collect all of this data I understand. "
So a poll isn't truthful ?
Also given the number of users here, I doubt 100% of poll respondants , track their full collections here either.
I'm not saying the Owned stats are useless on this site (I find it handy to checkbox wishlists / collection to Sync with Rebrickable for example)
But it should not be treated as scientific data as anyone can add sets they don't own, or decide not to add sets they actually own.
That said, I personally have not added sets I don't own as Owned, but have left out a whole bunch of LEGO pre year 2000 sets from before I returned in 2016.
@Huw
Why isn't "No, because I am really disappointing with what Lego have done" an option??
'No, It doesn't interest me' might cover this option but it doesn't truly reflect how I feel, where-as the opposing 'No, but I like it' is an option.
In terms of feed back I feel like you are missing an option.
- I am of course referencing my utter disappointment with the 76210 Hulkbuster.
My main problems are prices and size. 1- I'm not rich enough to by anything I want. Buying the Lion Knight Castle consumed almost half of my yearly budget for LEGOs. 2- Here in Japan the apartments are very small, so I rather buy smaller sets that can be combined.
@Huw can we add a category in the polls that says: "yes I want it but I'm poor" ?
Not too expensive classic or 80s themes seems to be the way to go for the brickset-users ^^.
Even a very good and cheap Tallneck seems to be to "odd".
@CCC said:
"I'm quite surprised how well the Spice Girls and Luke's Landspeeder has sold to Brickset members given the low anticipation, and how badly the Main Street and Camaro have sold compared to their anticipation scores. It shows anticipation doesn't always translate into sales.
"
Not only has it _just_ come out, I suspect that many people are waiting to purchase it because it is Christmas themed. Sure, some people bought the set already (like me) but it makes sense for some to just get it when they're starting to prep for christmas.