LEGO Fortnite announced!

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After the initial partnership between LEGO and Epic Games and a recent teaser, we finally have an official reveal. LEGO Fortnite, a new game mode for the popular battle royale, will be launching on December 7th!

Here's the press release:

Build, Play, Survive: The LEGO Group and Epic Games Unveil LEGO Fortnite

The LEGO Group and Epic Games today announced LEGO Fortnite, a new survival crafting game that will go live inside Fortnite starting Dec 7 2023. LEGO Fortnite will be the first play experience to come from our long term partnership with Epic Games to develop fun and safe digital spaces for children and families.

Within LEGO Fortnite, players can explore vast, open worlds where the magic of LEGO building and Fortnite collide. Designed for people of all ages to enjoy together, the game will encourage creativity, experimentation and collaboration through play.

Last year, the LEGO Group and Epic Games announced their partnership to shape the future of the metaverse and make it fun and safe for all. Together the companies will build positive digital play experiences that enable young players to become the creators of tomorrow.

LEGO Fortnite is rated E10+ by the ESRB, and will launch inside Fortnite.

The LEGO Fortnite journey is just beginning, follow along at https://linktr.ee/LEGOFortnite


An associated page has been added to LEGO.com, which promises that more will be revealed on December 7th when the game is launched.

What do you think of this collaboration? Let us know in the comments below!

70 comments on this article

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By in United States,

Dang. LEGO's actually doing this.

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By in United States,

I only played Fortnite once. I didn’t like it that much. But Metal Gear and LEGO in the same day? I might break.

Anyway super excited for figbarf potential when we get the inevitable sets.

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By in United Kingdom,

Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember.

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By in United Kingdom,

Hoping for some minifigure skins in the Fortnite shop!

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By in United States,

December 7, 2023. A date which will live... in infamy.

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By in Spain,

Lego, we said “fort”, just… never mind.

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By in United States,

I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite.

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By in Poland,

Ok I dont care about this series, but that ice monster better get a set

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By in United Kingdom,

@Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

I don’t think it’s lack of faith. They launched Lego Dreamzzz this year, continuing into next year.

It’s just a way to expand the brand and bring in more new Lego fans, which I am all for. More fans = successful company = more new sets and pieces.

Gravatar
By in United States,

I guess LEGO somehow got past the massive amount of killing and use of guns in fortnight. Which kind of confuses me since LEGO has said they’ll never make a tank or any modern weapon. Fortnite uses a lot of modern weapons.

Gravatar
By in Australia,

@Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

Dont blame Lego for that.

Lego 2KDrive - failure no one purchased.

There was alao bricktales and that battle royale game i dont remember the name of… 3 original video games that all failed in what a year?

Dreamzzzzzz sets - i see this whole line discounted 50% and they are still shelf warmers.

People aren’t opening their wallets when Lego try.

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By in Netherlands,

@Captainfives1514 said:
"I guess LEGO somehow got past the massive amount of killing and use of guns in fortnight. Which kind of confuses me since LEGO has said they’ll never make a tank or any modern weapon. Fortnite uses a lot of modern weapons."

This is a seperate LEGO mode, not LEGO Battle Royale, and it's still not LEGO Battle Royale if it ends up having some skins.

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By in United States,

@shannon2611 said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

Dont blame Lego for that.

Lego 2KDrive - failure no one purchased.

There was alao bricktales and that battle royale game i dont remember the name of… 3 original video games that all failed in what a year?

Dreamzzzzzz sets - i see this whole line discounted 50% and they are still shelf warmers.

People aren’t opening their wallets when Lego try.

"


well dreams was just bad lol. They need to try harder

Gravatar
By in United States,

@beige2 said:
"Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember. "


We'll probably only get original Fortnite skins. Its VERY unlikely to get Peter Griffin, Jason, Freddy or Walter as minifigures due to their IP's being more mature and violent than Fortnite is, not to mention Lego would have to get the Licenses for all of them, just being in Fortnite doesn't matter.

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By in United States,

Finally! Been waiting awhile for this. I've followed the leaks and behind the scenes development of this mode and it's shaping up to be pretty promising. It's going to be a Lego Survival/Crafting/Adventure game (think Minecraft), open procedural generated worlds with quests and lots of building. It sounds very promising, but the main thing that appeals to me (and one of the main reasons why Lego partnered with Epic) is that the UEFN framework they're building this game in will be sustained for a long time.

Think about how Lego Universe or Minifigures Online shut down pretty quickly due to investment costs and other overhead with maintaining a live service. Like them or not, Epic Games has proved themselves as king of the live service model by continuing to evolve Fortnite as a platform over the last 5 years. Using their framework, I think Lego will stick with and evolve this mode for a long time. The future looks bright! This is basically the dream Lego game I've always wanted.

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By in New Zealand,

Don't play fortnite so this news isn't interesting!

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By in United States,

@chrisaw said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

I don’t think it’s lack of faith. They launched Lego Dreamzzz this year, continuing into next year.

It’s just a way to expand the brand and bring in more new Lego fans, which I am all for. More fans = successful company = more new sets and pieces. "


The amount of cope here is ridiculous. They're not trying to get new Lego fans, they are trying to make as much money as possible by exploiting any and every market opportunity that exists - this company lost it's wholesome "play well" ideology years ago . I doubt many of the Fortnite players who buy Lego Fortnite sets will expand into buying Creator. If anything, this is targeting existing Lego fans who play Fortnite, because of the toxic collector "I HAVE TO HAVE IT" mentality.

This company sold it's soul to the devil

Gravatar
By in United Kingdom,

@Sandinista said:
" @chrisaw said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

I don’t think it’s lack of faith. They launched Lego Dreamzzz this year, continuing into next year.

It’s just a way to expand the brand and bring in more new Lego fans, which I am all for. More fans = successful company = more new sets and pieces. "


The amount of cope here is ridiculous. They're not trying to get new Lego fans, they are trying to make as much money as possible by exploiting any and every market opportunity that exists - this company lost it's wholesome "play well" ideology years ago . I doubt many of the Fortnite players who buy Lego Fortnite sets will expand into buying Creator. If anything, this is targeting existing Lego fans who play Fortnite, because of the toxic collector "I HAVE TO HAVE IT" mentality.

This company sold it's soul to the devil"


Yeah. And they dishonoured one of the core tenets of the Technic theme by axing B-models. "Less effort, more money" seems to be TLG's mantra now.

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By in Sweden,

I would imagine that this is trying to be a competitor to Roblox more than anything. Roblox has like 60-70 MILLION daily users, mostly kids. LEGO doesn't have anything to compete with that, and (regular) Fortnite isn't for kids. If they can steal even just a portion of Roblox's pie, that's potentially a huge source of income.

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By in United States,

@Sandinista said:
" @chrisaw said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

I don’t think it’s lack of faith. They launched Lego Dreamzzz this year, continuing into next year.

It’s just a way to expand the brand and bring in more new Lego fans, which I am all for. More fans = successful company = more new sets and pieces. "


The amount of cope here is ridiculous. They're not trying to get new Lego fans, they are trying to make as much money as possible by exploiting any and every market opportunity that exists - this company lost it's wholesome "play well" ideology years ago . I doubt many of the Fortnite players who buy Lego Fortnite sets will expand into buying Creator. If anything, this is targeting existing Lego fans who play Fortnite, because of the toxic collector "I HAVE TO HAVE IT" mentality.

This company sold it's soul to the devil"


Friends, City, Creator, Advanced Models, Technic, Ninjago, Monkie Kid, etc, still exist and are thriving, with themes like City having higher quality models than the previous couple years. The existence of licensed themes shouldn’t impact your enjoyment of those themes, and if it does I don’t know what to say.

Gravatar
By in United Kingdom,

@Zayzon said:
" @beige2 said:
"Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember. "


We'll probably only get original Fortnite skins. Its VERY unlikely to get Peter Griffin, Jason, Freddy or Walter as minifigures due to their IP's being more mature and violent than Fortnite is, not to mention Lego would have to get the Licenses for all of them, just being in Fortnite doesn't matter."


Wait, those two were in fortnite?

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By in United States,

I am really excited for this! A Fortnite theme has alot of potential, especially for a CMF series.

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By in United States,

"Only the best is good enough"

Yeah, right.

With this, the city misspellings / wrong color stickers on the Orient Express, general print quality issues across the board, and a myriad of the other things, Ole Kirk is spinning in his grave so fast you could put magnets on him to generate electricity.

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By in United States,

Fortnite has some truly terrible monetization practices that I wish Lego was above feeding into. Even if it’s technically still supporting the business, I would have much preferred Fortnite sets than a Lego mode in Fortnite

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By in Germany,

Not to mention how Lego's legal department is killing small shops with ridiculous claims because they sell sets from competitors which are also available at amazon and there Lego is too afraid to sue. It's so disgusting that we will stopped buying Lego.

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By in United States,

@beige2 said:
" @Zayzon said:
" @beige2 said:
"Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember. "


We'll probably only get original Fortnite skins. Its VERY unlikely to get Peter Griffin, Jason, Freddy or Walter as minifigures due to their IP's being more mature and violent than Fortnite is, not to mention Lego would have to get the Licenses for all of them, just being in Fortnite doesn't matter."


Wait, those two were in fortnite?"


No clue, the point is we wont get any of those as themes.

Gravatar
By in Australia,

@Sandinista said:
" @chrisaw said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

I don’t think it’s lack of faith. They launched Lego Dreamzzz this year, continuing into next year.

It’s just a way to expand the brand and bring in more new Lego fans, which I am all for. More fans = successful company = more new sets and pieces. "


This company sold it's soul to the devil"


So fornite is the devil? You play with plastic bricks… is there many worse material for the environmental than plastic… lego themselves are probably closer to the devil than epic games.

Gravatar
By in United Kingdom,

@Zayzon said:
" @beige2 said:
" @Zayzon said:
" @beige2 said:
"Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember. "


We'll probably only get original Fortnite skins. Its VERY unlikely to get Peter Griffin, Jason, Freddy or Walter as minifigures due to their IP's being more mature and violent than Fortnite is, not to mention Lego would have to get the Licenses for all of them, just being in Fortnite doesn't matter."


Wait, those two were in fortnite?"


No clue, the point is we wont get any of those as themes."


Right. I did say it half jokingly, but still hope for sets

Gravatar
By in Australia,

This is Lego's way of bridging that gap between when the kids drift out of interest in Lego to video games, and hopefully keeping them relevant to the brand until come out the other side and re-invigorate interest in the brand with the other themes geared towards an older segment.

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By in United States,

I have no interest in it but the franchise is certainly popular so I'm sure it will make a lot of people happy

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By in United States,

Ahem…

YEEEEEEEEEESSSSSSSSSS!!!!

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By in United States,

@beige2 said:
"Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember. "


No. Despite the flood of UEFN FNaF maps, there is no Feddy Fazbore in Fortnite.

Gravatar
By in United States,

@extremepayne said:
"Fortnite has some truly terrible monetization practices that I wish Lego was above feeding into. Even if it’s technically still supporting the business, I would have much preferred Fortnite sets than a Lego mode in Fortnite"

We will be getting both, if only a CMF series

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By in Germany,

@EtudeTheBadger said:
""Less effort, more money" seems to be TLG's mantra now."
Now? It's been their mantra for several years actually.

As for news in question, I have never played Fortnite and have zero interest in the IP, so this reveal is a non-event for me.

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By in United Kingdom,

@R1_Drift said:
" @beige2 said:
"Finger crossed we get sets too.
We could get Peter "Holy crap Lois, this is worse than the time I was a lego minifigure" Griffin, or Jason Vorhees
Edit: Also aren't freddy fazbear and walter white in the game, or was that memes? I genuinely can't remember. "


No. Despite the flood of UEFN FNaF maps, there is no Feddy Fazbore in Fortnite.
"


*Dies*

Gravatar
By in United States,

@Human1229 said:
" @Sandinista said:
" @chrisaw said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

I don’t think it’s lack of faith. They launched Lego Dreamzzz this year, continuing into next year.

It’s just a way to expand the brand and bring in more new Lego fans, which I am all for. More fans = successful company = more new sets and pieces. "


The amount of cope here is ridiculous. They're not trying to get new Lego fans, they are trying to make as much money as possible by exploiting any and every market opportunity that exists - this company lost it's wholesome "play well" ideology years ago . I doubt many of the Fortnite players who buy Lego Fortnite sets will expand into buying Creator. If anything, this is targeting existing Lego fans who play Fortnite, because of the toxic collector "I HAVE TO HAVE IT" mentality.

This company sold it's soul to the devil"


Friends, City, Creator, Advanced Models, Technic, Ninjago, Monkie Kid, etc, still exist and are thriving, with themes like City having higher quality models than the previous couple years. The existence of licensed themes shouldn’t impact your enjoyment of those themes, and if it does I don’t know what to say. "


City is basically the same as Friends, there's so much overlap in all areas (aside from law enforcement) that I count them as the same theme. Creator is boxes of basic bricks, not much of a "theme", and Creator Expert/18+/Icons/whatever is mostly giant dust collectors. Technic was 77% licensed/real world sets in 2023 (14 out of 18 sets). Ninjago and Monkie Kid are practically the same, lot of overlap, the latter only exists because Lego needed to come up with southings to appease China. Ideas is mostly licensed too. So aside from Dreams, there were no new original themes.

Lego is basically cannibalizing their own market. Like another comment said, someone who becomes a fan of Lego via Lego Minecraft is not likely to suddenly jump into another theme like Friends. So while it may not directly impact my ability to but a City set, it diverts resources away from original themes.

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By in United States,

This honestly looks like what they wanted to do with LEGO Worlds. You’ve got a pretty good sandbox element from what I can tell, but it seems to actually be designed around quests and adventuring.

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By in United States,

Uh oh, one more licensed tie-in to direct your rage at instead of buying the half a dozen unlicensed nostalgia pandering sets we get about every year now!

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By in Australia,

They come up with ever more creative ways to collect your children’s user data to be shipped off via Tencent to the Chinese government.

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By in Netherlands,

@PixelTheDragon said:
"This honestly looks like what they wanted to do with LEGO Worlds. You’ve got a pretty good sandbox element from what I can tell, but it seems to actually be designed around quests and adventuring."

I was first expecting LEGO terrain (like LEGO worlds / Minecraft being fully blocky), but Fortnite terrain with LEGO structures works too, it's how most LEGO sets/media pictures or catalogs portray a LEGO world anyway.

As long as things are random generated, I think it can have a lot of potential, also I wonder how "endless" this is, like a minecraft world is pretty much near infinite (takes 80 days real world days to walk to the edge in a flat world)

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By in United States,

Sigh…
It’s times like this you wish you had a mom who would let you get a game counsel

Gravatar
By in Canada,

@shannon2611 said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

Dont blame Lego for that.

Lego 2KDrive - failure no one purchased.

There was alao bricktales and that battle royale game i dont remember the name of… 3 original video games that all failed in what a year?

Dreamzzzzzz sets - i see this whole line discounted 50% and they are still shelf warmers.

People aren’t opening their wallets when Lego try.

"


I propose that Lego try this: redo every single space sets that have been announced in the last 24 hours but with all minifig as classic spacemen (they can be spacewomen if you want - they all have the same face) but keep all the new colour you chose for them (light blue, green, dark green, orange flamish yellow, etc.).

Lego can also try this: redo 'everyone is awesome' 40516 but with classic spacemen

Lego can also try this: redo the large minifig 40649 as a classic spaceman.

All these involve Lego using their own IP. When people are using the term 'classic' there is a reason for that. Classic does not mean 'former or old'. Classic means it has its own everlasting charm and timeless beauty.

That being said. I am also certainly not against Lego trying new things but usually when you have a winning formula you don't really need to reinvent the wheel.

I can expect to see many people saying: "10497 was not popular, it is already retired". I would admit I don't understand why (most plausible explanation is to not cannibalise the sales of their new 'space' range coming in 2024) but Brickset people alone own 11425 of it - hardly an unpopular set.

We cry and cry to Lego for them to do some stuff - they hardly ever do them. It took them forever to do some castle. 10305 is very expensive and yet 7571 Bricksetters own it and luckily this sets has one more year one the shelf.

The goat. we finally get the goat back. Where? in a cmf. Hopefully it will also be in other sets. In the past, it took a very long time to get a cmf animal is a regular set. Anyone has seen a skunk or a flamingo in any regular set yet?

The same could be said for Pirates and Trains. 2 trains sets are not enough, there has to be single wagons set(s) and accessories sets. Lego does not have to do a whole range like Dreamz. Just a new theme: 'Legacy' with 3-4 sets per year: they can create 3-4 price ranges and choose between: space, castle, pirates, adventurers, aquanauts, paradisa and many others I might forget)

How's that for trying something. That may seem like a rant but it is not - it is just a suggestion - if Lego were to redo classic themes I prefer the way of 10497 than the way of 40601.

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By in United States,

Doesn't make sense given that both Hasbro and Jazwares had Fortnite lines that flopped hard. Even at less than half price, Ollie's is still struggling to move the 6" figure line

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By in Ukraine,

Oh, was waiting so long for this! The mode looks really fun, but no set leaks are REALLY disturbing me. Hope there will be some!

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By in Denmark,

WAY. TOO. LATE. ! ( or finally)
Out kulds have played this for a decade….

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By in Poland,

I am just sic of fact they stopped supporting Lego worlds and ended it without ANY info for customers.

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By in United Kingdom,

@Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

There are more unlicensed sets per year now than there were in the 1980s and 90s.

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By in United States,

@icey said:
"WAY. TOO. LATE. ! ( or finally)
Out kulds have played this for a decade…."


It came out in 2017.

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By in Puerto Rico,

Let me tell you, I didn't paid much attention because I suspected this was a fake.

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By in United States,

Guys it's not that deep, don't feel like you're life is ruined because a kids toy company announced a new,exiting theme.
Never played fortnite and yet I'm still excited.

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By in United States,

Also real talk,can we get a dislike button for comments? Some people just say stupid,dumb, and idiotic stuff sometimes that needs to be treated like that.

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By in United Kingdom,

@Sandinista said:
"This company sold it's soul to the devil"

I'd have disappointed if this thread didn't contain at least one massive overreaction.

Well done.

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By in United States,

From the picture on top of the article, it appears that players work together to eliminate skeletons, creatures, and huge monsters - probably to complete quests - but don’t battle each other. I look forward to giving this mode a shot.

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By in United States,

@GenericLegoFan said:
"Also real talk,can we get a dislike button for comments? Some people just say stupid,dumb, and idiotic stuff sometimes that needs to be treated like that."

We do have a block feature now, I'm told.

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By in United Kingdom,

@ShinyBidoof said:
" @Sandinista said:
"This company sold it's soul to the devil"

I'd have disappointed if this thread didn't contain at least one massive overreaction.

Well done.

"


Haven’t you heard? LEGO Fortnite is one of the four horsemen of the LEGO-pocalypse.

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By in United Kingdom,

@chrisaw said:
" @ShinyBidoof said:
" @Sandinista said:
"This company sold it's soul to the devil"

I'd have disappointed if this thread didn't contain at least one massive overreaction.

Well done.

"


Haven’t you heard? LEGO Fortnite is one of the four horsemen of the LEGO-pocalypse. "


Oooh, looking forward to the arrival of the other three (unless BTS was the first)!

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By in United Kingdom,

Are we getting sets like we did with Overwatch or just a video game?

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By in United States,

@Captainfives1514 said:
"I guess LEGO somehow got past the massive amount of killing and use of guns in fortnight. Which kind of confuses me since LEGO has said they’ll never make a tank or any modern weapon. Fortnite uses a lot of modern weapons."

I think we already crossed that bridge with the Overwatch sets a few years ago.

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By in United States,

Wake me when there are sets. If not, I sleep.

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By in Canada,

@legoavenger14 said:
"Are we getting sets like we did with Overwatch or just a video game? "

That, to me, is the real question. The press release does not mention any of that.
I have no interest whatsoever in Fortnite (the game) but I might have an interest in Lego Fortnite sets (or parts in those sets).

Gravatar
By in United States,

@Captainfives1514 said:
"I guess LEGO somehow got past the massive amount of killing and use of guns in fortnight. Which kind of confuses me since LEGO has said they’ll never make a tank or any modern weapon. Fortnite uses a lot of modern weapons."

Tanks and military stuff seem to matter more to LEGO than just guns, otherwise we wouldn’t have gotten Captain America: Civil War or Avatar (2009) sets. Fortnite has no tanks or military stuff bar the vague designs of the default skins.

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By in United States,

The most important thing to note is that this thing could be too late to the party. There have been had multiple product lines and they started strong but at the end they struggled. The game is not currently at its peak…I personally think it’s not LEGOs best decision.

But in the end it’s their decision, not mine.

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By in France,

Lego + Epic Games and we aren't getting a Nali Castle set ???

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By in Australia,

@blogzilly said:
"The most important thing to note is that this thing could be too late to the party. There have been had multiple product lines and they started strong but at the end they struggled. The game is not currently at its peak…I personally think it’s not LEGOs best decision.

But in the end it’s their decision, not mine."


Not sure that's true, it broke it's own record last month with 100 million players in November.

Honestly, I watched the live event (post live) and it looked cool.

Gravatar
By in Sweden,

@ninjabiomech said:
" @shannon2611 said:
" @Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

Dont blame Lego for that.

Lego 2KDrive - failure no one purchased.

There was alao bricktales and that battle royale game i dont remember the name of… 3 original video games that all failed in what a year?

Dreamzzzzzz sets - i see this whole line discounted 50% and they are still shelf warmers.

People aren’t opening their wallets when Lego try.

"


well dreams was just bad lol. They need to try harder"


From what we heard in interviews and articles, Dreamzzz might well be the most thoroughly prepared launch in terms of target group research and product development, with high involvement from children. I'd say they did try harder. If the line turns out to fail nonetheless, the tools might have been the wrong ones, but at least we should appreciate the effort.

I'm wondering if in fact the line is so well-designed to appeal to children that grown-ups - including their parents - just don't understand the appeal.

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By in United States,

@Hitscan said:
"I am so sick of Lego's focus on licensed IPs. For the producers of a creative building toy, they sure seem to have little faith in their own original ideas. I say this with zero ill will against Fortnite."

well they launched dreamzzz this year, and monkie kid is still going strong, and Ninjago is too.

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By in United States,

@Montyh7 said:
" @blogzilly said:
"The most important thing to note is that this thing could be too late to the party. There have been had multiple product lines and they started strong but at the end they struggled. The game is not currently at its peak…I personally think it’s not LEGOs best decision.

But in the end it’s their decision, not mine."


Not sure that's true, it broke it's own record last month with 100 million players in November.

Honestly, I watched the live event (post live) and it looked cool.
"


That’s a lot of players.

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