Why is Hawkeye missing and how were the minifigures chosen for the MARVEL Logo?
Posted by CapnRex101,
76313 MARVEL Logo was released in January and is definitely an interesting addition to the Marvel range, unlike anything we have seen before.
Brickset had a chance to join Jedi News and ask senior designer Justin Ramsden and senior graphic designer Mark Tranter, both of whom worked on the model, some questions about this set at Fan Media Days last year.
Jedi News: This is an unusual type of product for the Marvel theme and one that should appeal to a different audience to most sets.
Justin: Absolutely. We wanted to find that market of perhaps teenagers who may no longer be interested in the play sets, but are still Marvel fans and want to show that off.
Also, I am very excited for people to build the model because it is quite unusual in places, with sections of the letters connected in various directions. There are plenty of interesting elements included too, with some of the gentler slopes introduced recently, as well as a new 4x1 version.
We also wanted to include minifigures and they are actually attached to the pop-out platforms with studs from the back as well as underneath, which keeps them securely locked in for the ride when they jump out. Of course, you can also place a whole roster of minifigures on top.
Brickset: I notice that Hawkeye is not included. Why is that?
Justin: Mainly because of his bow. The accessories for each character are pretty compact, but more important were actually the sharp areas of the bow, just in case a minifigure was to spring off. Items like Thor's hammer or Cap's shield are safer.
Brickset: This set also offers a rare chance to include minifigures from across the Marvel Cinematic Universe, so how did you decide on these versions of the heroes?
Mark: There are lots we would love to do and these were simply some of the most memorable designs we have not produced. For instance, we developed the battle damaged Iron Man MK6 for 76269 Avengers Tower and now we have a chance to create his undamaged armour, as well as the likes of a powered-up Thor and Captain America from The First Avenger.
Brickset: One detail on the World War II Captain America that could be contentious are his grey arms, so why did you choose that colour?
Mark: Well, for that version of Captain America he wears fairly long gloves and bulky shoulder pads in the movie, but his arms are grey. I did think about using dark blue, but I felt that was too much and that you would lose all sense of the grey, which is an important feature of the costume.
Jedi News: Presumably there was not the budget for arm printing or dual-moulding?
Mark: I wish I could show you what I have mocked up for him, but sadly not.
What do you think of 76313 MARVEL Logo and its minifigure selection? Let us know in the comments.
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53 comments on this article
I mean, the mechanism is kind of cool, but I personally think it looks a little distracting with all the minifigures popping out like that. Would've been better if, as they said, there's just some sort of stand at the top. Plus, there'd be no problem with Hawkeye's bow. Problem solved.
Designed for teenagers who aren't interested in play sets, but left Hawkeye out because the bow is too sharp?
What?
This is the same company that sells this:
Minifigure, Weapon Bow / Shooter
Item No: 80436 (the one in Dreamzzz and Friends that shoots a tiny missile)
This is the Marvel logo and not the MCU Avengers 1 logo. So Hawkeye does not need to be included but then the same should be said for Black Widow. I would think Spider-Man is a more important representation when you think of Marvel. Overall five minifigs are just not enough for a set this price.
Display set
All of the innards and even the minifig roster are due to a gimmicky action feature.
Bad call with the grey sleeves imho.
Makes it look like Cap is wearing a vest.
Blue arms or dual molded blue and grey (yes it would cost more).
Grey arms doesn’t make it look like his WW II uniform.
Got a solution for Hawkeye.
He comes out of a hidden compartment you just open manually without a mechanism to launch him out.
Like he slides out attached to a plate on the side.
Maybe there’s room to mod this to include him.
@Rimefang said:
"Designed for teenagers who aren't interested in play sets, but left Hawkeye out because the bow is too sharp?
What?
This is the same company that sells this:
Minifigure, Weapon Bow / Shooter
Item No: 80436 (the one in Dreamzzz and Friends that shoots a tiny missile)"
I understand the sharpness is not a problem for human hands, rather for the popup mechanism, it could easily get stuck or something like that.
Back in the 90s when I was reading marvel comics, the typical heros from the universe would be spider man, xmen (wolverine, cyclops, magneto, xavier), and punisher. Things done change.
I actually really like this set. Not enough to buy it, but it's still neat.
That Mark VI Iron Man and TFA Cap almost made me pick it up, but seeing the exact same Iron Man show up in a smaller set with 76315 (albeit a poorly-priced smaller set) forced me to remain patient. Hopefully LEGO releases that Cap in a set from The First Avenger one of these days (it's my favorite MCU film :)
And yeah, Hawkeye definitely should've been included.
This is hilarious.
Should have spent less time thinking about the dangers of lego accessories that are put in 5+ sets and more time actually making it look like the figures belong on the logo. The figures on this logo look like a massive afterthought.
Regarding Hawkeye, the solution is including him in the set without the pop-out mechanism. Simply place him on top of the logo and you’re done.
If they truly wanted to represent Marvel and not Mcu phase 1 then I think the figures should have included Stan Lee, Iron Man, one of the Fantastic 4, Spiderman and maybe a couple of iconic villains.
If it is intended as an MCU thing then Hawkeye should have been there
How much would the budget be for printed arms and dual molded legs? Surely not too much considering this is the largest multi billion-dollar toy company in the world.
Also when they mentioned the sharp bits for hawkeye I'm pretty sure they were talking about how the sharp bits stick out and could get caught on the mechanism in the logo. I don't think they thought of it as like a safety thing. Could be wrong tho.
Ig one upside this set has is that its a marvel logo, therefore repesenting all of marvel. So you can put your own marvel figs in however you please. Only including not even all 6 Avengers is pretty lame tho
How about you just skip the bow.
I assumed the reason Hawkeye was missing was because he's Hawkeye.
I’m really happy WW2 cap got to be included. I really like that look for the character.
I though Hulk was a bit bigger than that?
The signs aren't looking good for the upcoming Star Wars version.
@thor96 said:
"Back in the 90s when I was reading marvel comics, the typical heros from the universe would be spider man, xmen (wolverine, cyclops, magneto, xavier), and punisher. Things done change."
Well because those guys were the popular ones, those were the ones people actually wanted to buy the movie and tv rights to when Marvel needed to sell a few things to avoid bankruptcy. So no using them for their own cinematic universe which allowed the characters they could use to swing back into popularity
because of the bow - given the other characters accessories I dont think this is a fair reason. He probably wasnt included for usual Lego reasons - not allowed to have a certain number of figs, out of production laziness, to name a few
@Andrusi said:
"I assumed the reason Hawkeye was missing was because he's Hawkeye."
This. You've said what they won't admit. Poor Clint. He needs more love :'(
@PixelTheDragon said:
"I’m really happy WW2 cap got to be included. I really like that look for the character."
Same. It's my favorite Cap suit.
This is a neat set. I'm a big fan of Lego lettering, so this set and the LOVE set in the Art theme are both very impressive, with distinctive font choices that are captured well. I'm not really a Marvel collector but if I had more of a Marvel comics collection I could see this set as being great decoration for those sorts of bookshelves.
With this collar on, my superpower is just unbridled cancer. Give me a bow and arrow, I’m basically Hawkeye.
I try not to be too negative about Lego products, but I look at this and just think "why". The Marvel logo itself is not exciting, the figures are plopped on lazily, there's a massive hole in the top that looks terrible. There are ways to do something like this that actually works as a display piece. This is not it, and I dread the rumored Star Wars one.
So the bow flying off is dangerous but the panels flying off is OK?
My theory for this set is that you can display this set at the top of your MARVEL sets shelf, so that people can know what IP those sets are from and so on. Same goes for the upcoming Star Wars one.
I will say, something recognizable with a built-in feature across the whole thing is better than a pile of debris :P hoping to see an interview about how that came about at some point
lmao "because of his bow"
sorry but after seeing the upcoming Endgame Battle set, I have lost all faith in the Marvel set designers - they clearly dgaf anymore. if they did, how about some pushback on whoever decides the budgets or the insane retail prices. Lego Marvel is already prohibitively expensive, and they still act like they have no budget. this is a multi billion dolar company we're talking about. "only the best is good enough", anyone remember that? The Infinity War sets in 2018 were great! and not even that overpriced! And the Benatar/Milano UCS prove that they CAN deliver if they put the effort in!
I say, a Lego Marvel set that actually looks tasteful and has a decent price-per-piece ratio! Hell has frozen over--and if I recall from the Marvel Thor movie, the Norse hell was a cold place to begin with.
The physical structure of this set reminds me of the brick-built words from the logo of the 2014 Lego Movie.
@Maxbricks14 said:
"My theory for this set is that you can display this set at the top of your MARVEL sets shelf, so that people can know what IP those sets are from and so on. Same goes for the upcoming Star Wars one."
Ah yes, you've got it! No longer would people wonder what display my Iron Man, Hulk, Captain America and Wolverine figures are from.
Great way to spend $150AUD so the couple dozen people who don't know who Spider-Man is know that I have a LEGO Marvel display!
/s
@Ridgeheart said:
"So this is a set for people who feel an overwhelming need to showcase that they're passionate comics-nerds AND fans of Lego, but who... feel too squeamish to buy playsets?
This set is a spork, somehow combining the worst of two worlds. Speaking as fan of Lego AND a comics-nerd, this should be made for me - but I don't want it because it's boring on so many levels. Yay, characters we've already gotten in several other, better, prettier, more playful and display-worthier sets. Yay, a big block of red. Yes, I know it's Marvel, thanks, it's not like I spend my days wondering aloud "GOD! IF ONLY I COULD SOMEHOW REMEMBER THE NAME OF THE COMPANY THAT MAKES THE HULK-MOVIES! GIVE ME SOME KIND OF SIGN, UNIVERSE - A CLUE! GAHHHH!". That's only on the weekends.
I feel like this set is mostly for people who would very much like to display figures they already own several dozens of copies of, but somehow forgot how to do it themselves. And to those people I can only say - I am sorry. I am so, so sorry."
Finally!! A toy that 'allows' me to show-off my old love of comics along with expressing my budding adulthood and new-found disgust for toys... they're for babies, afterall.
Marketing wins again for biggest brain good.
the thing i don't like about this is the minifigs
it's the Marvel logo so the figures should have been based on the comics, not MCU
Stan Lee would have been an obvious choice. Cyclops in classic X-Men, Spider-Man, Mr. Fantastic, Captain America and Thor or Iron Man in an iconic Marvel (not MCU) design
Am I the only one who thinks it'd be funny to replace all of the figures in this set with DC ones?
@Capybara554321 said:
"How about you just skip the bow. "
You never skip bow day.
@PixelTheDragon said:"I’m really happy WW2 cap got to be included. I really like that look for the character."
Same here. If that figure doesn't end up in another (ideally much cheaper) set, I may just Bricklink the figure.
@thor96:
I’d go with four different versions of Deadpool and a token Wolverine.
@BabuBrick:
I had to restart Cap1 at least three times because it kept putting me to sleep. It’s like The Great Gatsby of the MCU.
@Broken_Cheese_Slope:
They definitely could have made the stands look less like leg irons and more like they were exploding out of the logo.
@LuvsLEGO_Cool_J said:
"Regarding Hawkeye, the solution is including him in the set without the pop-out mechanism. Simply place him on top of the logo and you’re done. "
Maybe give him a ladder to climb up on, since his only demonstrated superpower is pissing off anyone who has spent even ten minutes at summer camp learning how to properly hold and shoot a bow?
@historynut:
Well, they did include Sue Reed, at least. Can’t you see her?
@Andrusi said:
"I assumed the reason Hawkeye was missing was because he's Hawkeye."
Who’s Hawkeye again? Wait, was he the one who never got his own feature film?
@Brickalili:
It’s cute that you think any of the Phase I characters besides Hulk ever had any mainstream popularity before the MCU.
@Maxbricks14:
It is starting to get hard to tell which IP random rubble belongs to.
@TheOtherMike:
You know, I do own enough copies of DC’s OG Captain Marvel to sub in for all five minifigs…
i fear some lego set designers may actually havve tapioca for brains
@RaiderOfTheLostBrick said:
" @Maxbricks14 said:
"My theory for this set is that you can display this set at the top of your MARVEL sets shelf, so that people can know what IP those sets are from and so on. Same goes for the upcoming Star Wars one."
Ah yes, you've got it! No longer would people wonder what display my Iron Man, Hulk, Captain America and Wolverine figures are from.
Great way to spend $150AUD so the couple dozen people who don't know who Spider-Man is know that I have a LEGO Marvel display!
/s"
Well if a person that isn't a nerd like us comes to you're house and wonders what the heck hose are, they now can know.
@PurpleDave said:
" @BabuBrick :
I had to restart Cap1 at least three times because it kept putting me to sleep. It’s like The Great Gatsby of the MCU."
You and I must've watched different movies, lol.
@Rimefang said:
"Designed for teenagers who aren't interested in play sets, but left Hawkeye out because the bow is too sharp?
What?
This is the same company that sells this:
Minifigure, Weapon Bow / Shooter
Item No: 80436 (the one in Dreamzzz and Friends that shoots a tiny missile)"
It's laughable that they think we believe them.
@BabuBrick:
Nah, I just don't do well watching tediously boring films. Or reading tediously boring books.
@Ridgeheart:
Sue Richards. In my defense, I care about the FF less than Disney did during the waning years of Fox' independence.
@PurpleDave said:
" @BabuBrick:
Nah, I just don't do well watching tediously boring films. Or reading tediously boring books."
You're entitled to your own opinion, and that's fine, but I strongly disagree. I love that movie.
Sharp object? Sorry but it is highly unlikely for that bow to cause problem. Feels like a cheap excuse
@PurpleDave said:
"
@Brickalili:
It’s cute that you think any of the Phase I characters besides Hulk ever had any mainstream popularity before the MCU.
"
I don’t think that. It was literally my point that they weren’t popular, which is why Marvel retained the right to them; no one cared about buying the film rights to characters no one cared about
Thats a lot of...
Ehh..
@JulieHD said:
"i fear some lego set designers may actually havve tapioca for brains"
@Ephseb said:
"I have lost all faith in the Marvel set designers - they clearly dgaf anymore. if they did, how about some pushback on whoever decides the budgets or the insane retail prices."
Might be nice if we didn’t have a go at people, especially those to whom we really don’t know the inner workings of their job, even though a few people here pretend to.
Anyway, this set is nice, the lettering is really impressive and spot on. Any perceived figure issues I think could be solved but not including any at all - I think the logo could sell well enough on its own merit.
@BabuBrick said:
" @PurpleDave said:
" @BabuBrick:
Nah, I just don't do well watching tediously boring films. Or reading tediously boring books."
You're entitled to your own opinion, and that's fine, but I strongly disagree. I love that movie."
Same here. To quote Red Skull, "Captain America! How exciting! I'm a great fan of your films!"
@Brickalili said:
"So no using them for their own cinematic universe which allowed the characters they could use to swing _back_ into popularity "
“Back” implied that any of the unlicensed characters were popular before.
@chrisaw:
I know I don’t envy the Marvel design team. Aside from the graphic designers working on the minifigs, it’s tough to come up with small stuff that can be the focus of new sets. There’s the Quinjet (done to death), and various instances of Ghostrider have specific vehicles. And…um…I guess they can keep giving Spiderman his Spidercave, and Spidermobile, and Spidercycle, and Spiderangs, and Spider Utility Belt, and Spider Signal, and Commissioner James Spidon, but it’s gotta sting that they have to keep ripping off a more popular superhero for a character who’s famously poor.
DC isn’t much better, being so stuck on Batman, but at least he really does have every vehicle under the sun, and a never-ending range of costume updates to draw from. Both themes could really benefit from figuring out how to better incorporate locations into their set designs, though.
@PurpleDave said:
@Andrusi said:
"I assumed the reason Hawkeye was missing was because he's Hawkeye."
Who’s Hawkeye again? Wait, was he the one who never got his own feature film?
Well Hawkeye did get his own Disney Plus show, where he was co-main character...
@Sethro3 said:
"Well Hawkeye did get his own Disney Plus show, where he was co-main character..."
Meh. Should have stuck to “cancer with a bow and arrow”.
@Sethro3 said:
"Who’s Hawkeye again? Wait, was he the one who never got his own feature film?
Well Hawkeye did get his own Disney Plus show, where he was co-main character..."
At least we got two CMFs based off of that show: 71039-6 and 71039-7
How many of you are going to comment on the sharpness of the bow without realizing they meant how it would fit INSIDE the logo. The sharp part would make it easier to get lodged inside.
Not that I buy that excuse. But please read, this thread is just misinformed anger, when it should be informed.
@Emmafofemma said:
"How many of you are going to comment on the sharpness of the bow without realizing they meant how it would fit INSIDE the logo. The sharp part would make it easier to get lodged inside.
Not that I buy that excuse. But please read, this thread is just misinformed anger, when it should be informed."
It’s also rather large, at least in two dimensions. Can it by poses so it won’t snag? Sure. Can it be posed so it _will_ snag? Same answer. And if it does snag when being closed up, Cap’s shield will probably slide out of the way, Thor’s hammer will just take it like a doorstop…or you might clip the tip off Hawkeye’s arrow. I imagine part of the discussion on whether or not to include him going something like, “You can put him in the set if you like, but you’ll also have to budget for a second bow, wrapped in a note that says, ‘This is your only spare, and we’re not sending you another one, so don’t come crying to us when you didn’t learn the first time.’”