Oof to 10391, 31213 and 41838. Thoroughly rejected, though will Lego learn their lessons?

Also, noooo 21265, if only more people loved Minecraft (I really need to get it).

@huw link to last year missing a : after https, and must says this year color table is a lot more readable in dark mode than soft grey on green is/was :D

Love this kind of brain food and comparisons, given the previous table can compare how the overall owned/wanted ratio and numbers are as well

Looks like alpine last year was marginally more well receive outside of just press poll. Wonder how long the next year sales flow is… on wards into the data!

I own 6 sets on the list:

Santa's Post Office
Lamborghini Countach
Jaws
Bumblebee
BTAS Gotham City
Retro Radio

Would have considered these 5 sets as well:
Medieval Town Square = own the original 10193-1 Medieval Market Village
The Endurance = own 10210-1 Imperial Flagshi;p and 21322-1 Pirates of Barracuda Bay
NASA Artemis = own 10213-1 Shuttle Adventure
TIE Interceptor = own the original UCS 7181 TIE Intercpetor
Jabba's Sail Barge = own the original 6210-1 Jabba's Sail Barge

Swap Kingfisher with Mona Lisa and it would be a pretty accurate list.

“This suggests that those who are interested in Lord of the Rings wanted to buy it ASAP, but that it dod not interest everyone.“

Might want to catch this error. Regards

Of the sets in this poll:
I own 76328 and 10341.
I want 10332, 10327, 10337, and 21350.
Many of the others are interesting, but not the kind of thing I usually buy.

BARAD-DÛR!!!! Why must I continually be taunted and reminded.

As an update (for any who care), Lego CS never provided an explanation. I had the misfortune to discuss this issue with a Lego CS manager whom I had contacted regarding a separate issue. He promised to look into it, but he never contacted me again.

I've not updated my list of owned sets in a bit, I need to nuke it and start over... eventually. Sometimes I miss polls or my vote may change compared to my actions as more information is made known to me. Doot.

Unsure about conclusions given the sample size. Kinda reminds me of NPS. You miss some nuance the more summarized you are but eh, still interesting to see of who voted, how they voted.

Hey @huw, just a small typo at "additionsl". Thank you!

So many of the sets were too large like 21348 (D&D set). I'd love a D&D set but I don't really want a giant display piece.

Or the sets were too niche like 10391 (The Pharrell Williams set) or many others. The appeal of many of the sets seemed very targeted and I just wasn't in that small target.

Or the sets were too licensed like basically everything but 21351 (Nightmare Before Christmas) is a good example. It's a great looking set but not a license I care about and $200 is a lot of money to spend.

Or the sets are too retread. 75397 (Jabba's Sail Barge) or 76328 (Batmobile) or 76437 (The Burrow). While these sets are cool and all, I already have a Sail Barge and a Batmobile and The Burrow, even if mine are smaller.

So that means the set has to be really good to clear any of the above bars. That leaves only the top 3 on the list as sets I'm even considering buying which, I suppose, makes me very typical for this site. I purchased the Post Office a month ago as my wife loves the Winter Village and that's her Christmas Gift. And I just bought 10332 (Medieval Town Square) even though I own 3 of the set it's based on, 10193. I just REALLY want a set just like this for my Medieval Village.

Lego is getting too large, too expensive, and too many sets are retreads of things I already own. 2024 will be the lowest $ I've spent on Lego since 2016.

Only got one from this list in 2024, but if I was being honest and had no budget constraints (or space issues!) I’d love to have any of 17 of them.
Always love a good user/data wanalysis post! Thanks for everything Huw!

Sets I bought from this list are because I wanted them are:
10332 10326 10339 21353 10335 21348 43242 76437
21346 I bought on sale for the parts.
There are a few others I may pick up on sale for the parts like 31213 & 10391
Want & price are serious considerations. I'm currently fortunate enough to be able to afford to buy a lot of what I want. I also try to be very patient when it comes to waiting to buy a lot of sets until they are reduced in price.

@theJANG said:
"I think one reason the Polaroid uptake is so strong is that it is a <100 EUR/USD set, placing it in increasingly rarified air of accessible affordability, perceived value or lack thereof notwithstanding."
This.

My reason for negativity is always when two things collide - ridiculously overpriced RRP and (perceived) bad quality of the set (design, source material, product materials).

For the same reason I don't understand the hate for the Polaroid. It's a great set with good quality, a well working function and a reasonable RRP. And at the usual discounts it became a no brainer to me.

@Glacier_Phoenix said:
"To me it's hilarious just how much the community has rejected Travel Moments.No one wants it, even when it's on discount in stores people are not biting. "
What's hilarious about it? Plenty of perfectly valid reasons for it.
For a start, the whole idea makes very little sense in LEGO form. Secondly, the price is at least 50% too high for what you get in actual stuff. And lastly it contains one of the ugliest designs for a plane in the history of LEGO planes as it's main feature. What else does one need to reject the set?
It might be a good parts pack, but it would need discounts of 50% or more to be good value as such, and such discounts seem unlikely these days for sets that are exclusively sold from LEGO themselves.

Remember the days when EOL sets regularly got a 50% or higher discount at LEGO, even for awesome sets like Modulars, Haunted House, or Benny's Spaceship (which in the end was sold for 49.95 Euros at LEGO Shop At Home)?

@AustinPowers said:
"Remember the days when EOL sets regularly got a 50% or higher discount at LEGO, even for awesome sets like Modulars, Haunted House, or Benny's Spaceship (which in the end was sold for 49.95 Euros at LEGO Shop At Home)? "

Sadly, no.

@yellowcastle said:
" @AustinPowers said:
"Remember the days when EOL sets regularly got a 50% or higher discount at LEGO, even for awesome sets like Modulars, Haunted House, or Benny's Spaceship (which in the end was sold for 49.95 Euros at LEGO Shop At Home)? "

Sadly, no."
Indeed, those days are sadly missed.

Incidentally, I just realized that the Polaroid is the only set on that list that I bought.
And only three I am still pondering getting, Medieval Town Square, Jaws, and the Tuxedo Cat.

life just keeps getting more and more expensive, of course the gap between anticipation and sales is growing

Lego collectors don't have much money left for Travel Moments anyway. :) And I think the vast majority of people still travel within a continent, maybe more detailed Europe, Asia, USA maps would sell better.

I don't think the community has become any more negative or the sets any worse, they are just too expensive and take up too much space. Collectors calculate in advance what they are going to buy. I'm sure most of us would like to buy all the lego on the list, or at least build them.

Who are the people who want Travel Moments?

Interesting poll/data.

As a rule of thumb and in the absence of any individual sales figures from TLG, would it be reasonable to expect any set that is owned or wanted by <1000 Brickset members to eventually see a discount?

I am one of those rare people who actually like the Pharrell Williams 'Over the Moon' set (I'm also one of the few people who saw the film on the big screen, which is okay, but, alas, may have already 'aged poorly,' if the recent allegations against Jay-Z, whose Lego avatar appears in the movie, gains any traction); mostly because I'm a fan of Pharrell but also love the diversity/range of minifig heads that come with the set. However, I may be inclined to place it lower on my current 'must buy' list, if there's a reasonable prospect of it eventually going on sale towards the end of its shelf-life.

@InsipidYouth said:
"Meh, almost without fail if I like a set and am curious how other people feel about it, it's negativity. I like a whole range of stuff, the Pharrell 10391 is one of my favorite sets this year. Spaceship, colorful, unique display, not the best build but it was enjoyable enough.
I love the website but reading the comments generally irritates me enough that I don't want to interact."

Well, I like the Pharrell set too, so, you're not alone on that one.

@ItisNoe said:
"Also, noooo 21265 , if only more people loved Minecraft (I really need to get it). "
Brickset users skew older, I'm sure the Crafting Table has generated more interest among younger fans. It was sold out when I went to purchase it earlier in the year at my nearest LEGO store, so at least anecdotally, there's people buying it.

I do like looking at 76271 in the Lego Shop, but I don't particular want to build it myself as find 2-dim layering with over 4000 pieces tedious so no sale there.

Travel Moments below BTS really does seem harsh.

@Huw said:
" @yellowcastle said:
" @Huw - the concept of “negativity” seems misleading. I’d love to see a breakdown of the “NOs” on these 35 sets.

Additionally, a few more poll response choices would be welcome for 2025 press releases."

What would you suggest?"

Honestly , maybe an option that says you like the set, but for some reason (price/space) you won’t be getting it, and/or the opposite option, you don’t like the set but will be getting it anyway. (I think this might show trends like SW sets selling because of figures instead of the set builds.)

It would be interesting to see this data plotted against a poll of Brickset users’. age and gender. This place can be an echo chamber.

The once-a-year Super Mario D2C line is definitely my favorite thing Lego has got going right now. It's so continuously inventive and surprising, not to mention full of rewarding details for Nintendo fans. I wish they scored a bit higher in these polls to match the quality and care put into these sets, but I suppose the only thing that matters is that they sell well and I expect that they likely do since they're never discounted.

As I hit my mid-30s and my interest in corporate-owned brands, or "franchises," hits practically zero, Nintendo's characters and series are pretty much the only corporate products I like and for which I am willing to shell out to own merch. It says a lot that I haven't touched the Zelda set (yet, at least) and have it in my "maybe" wishlist, while all the Mario D2C sets are day-one buys for me. For as much as people clamor for Mario minifig sets, the whimsy of the Mario D2C line perfectly suits the tone and novelty of what Nintendo is all about. I wish the first Zelda set was more in that vein.

you also have to include (I know its impossible) the people that didnt participate in the survey but clearly wanted any set they have subsequently bought. If i looked again I want a few of these and REALLY want a couple but ive not bought them yet as they are expensive. Its very rare i buy something on release as i know it will be 20% off at some point. As above I have yet to buy Moments which i do want but even when i could get it for £90 not £130 i couldnt justify it (I do buy other sets and almost always on offer) Lamborghini is a MUST but not yet at that price. For me there is TOO much lego available and I want 40-50% of it.

@Glacier_Phoenix said:
"To me it's hilarious just how much the community has rejected Travel Moments.No one wants it, even when it's on discount in stores people are not biting. "

It's crazy expensive for what it is especially with the piece count. The original build is also wildly different from the set which isn't too surprising but feels like the winning build was an afterthought.

900+ relesead sets this year so far, I have bought/want eight (8). None bought from Lego.com
Price and mediocre minfigures is my first and second reasons for the decline and don't see that changing.

I want the Lambo, but it too expensive and not for sale on for example Amazon.
So I hope it will be available somewhere else or that Lego will discount it.

I think it's indicative of the choice overload that I'd forgotten about half of these even exist.

I own about 3 on the list, and I think have 2 more on my wish list. Given that there are so many good sets being released year on year in this bracket, I'm actually being much more choosy.

@AustinPowers said:
" @yellowcastle said:
" @AustinPowers said:
"Remember the days when EOL sets regularly got a 50% or higher discount at LEGO, even for awesome sets like Modulars, Haunted House, or Benny's Spaceship (which in the end was sold for 49.95 Euros at LEGO Shop At Home)? "

Sadly, no."
Indeed, those days are sadly missed.
"

I think the reason yellowcastle and I don't remember those days is that sales like that have never been part of how buying LEGO works in North America. It's either full price or a tiny chance of 20% off, unless it's an extremely rare dud that reaches 40%. Europe seems to have varied prices by country but more frequent discounts. Australia/New Zealand just seem to have higher LEGO prices in general whether there's a sale on or not. I haven't seen enough South American/African/Asian Brickset user posts to know what those markets are like, but I think they tend more to Australia's situation?

@Zander said:
"Want-to-Own ratio might indicate facilitators or barriers to purchase. If, for example, many want it but few own it, that suggests the price is unacceptably high or there is something else (LEGO or otherwise) that is more appealing. "

I think you're on the right track. There have been several recent sets, mostly licensed ones, that I thought were cool enough to own - but not at that price. The Deku Tree and Gotham City sets come to mind.

Lego is simply reaching the max of its price elasticity.

Is this because we as a community don't like what LEGO is producing, or if we do, that it's too expensive? Or are we being overwhelmed with adult-oriented releases? @huw

A little of all 3. Pricing, has become, RIDICULOUS. Ive slowed, a lot, I know I dont have to buy it, but I did. Now, I just dont bother as much, and, partly because, releasing far too much. Its actually made me, dare I say it, a little bit meh, now towards Lego. There are still some great sets, but the constant rinse and repeat of SW sets now is just silly. I love SC and MicroFighets, but we dont see MF much anymore, and the pricing and rehash of some underwhelming SCs, as well as volume is crazy. Less is sometimes, more.

@mkrey said:
"I'm surprised 21348 D&D didn't initially score higher, as it appears to be well received.

"

Yes, that's the surprising thing for me, too! I usually can wait to buy anything, so I put 'yes, eventually', but I already got one at the first 2x point (but not at the mimic chest). I think it's really fantastic and love it!
I think maybe we also need to take general economic considerations into account. Although the global market is not struggling outright, Lego is a luxury item (in both that it's luxurious! and that it's not needed to sustain life - for all but us), so a more negative view this year might also be indicative of economic circumstances. I love that you're very data-based with the approach and here I am trying to answer hard data with soft information. Maybe we could also look at economic outlook poles to confirm, but a quick google search didn't yield much for me.
and... if this theory of mine is the case, should TLG modify their offerings in times of struggle (especially avg price point)? modify inventory?

crazy that snow white cottage is so low, might be the best looking set of the year. Also I thought Gotham City looked really cool, but it's right at the bottom, just above the weirdest sets.

I actually thought medieval town square looked underwhelming compared to lion knight castle which was amazing. I think town square was a very decent price though.

Also, ultimate poll : travel moments vs icons of play

@Fauch said:
"crazy that snow white cottage is so low, might be the best looking set of the year. Also I thought Gotham City looked really cool, but it's right at the bottom, just above the weirdest sets.

I actually thought medieval town square looked underwhelming compared to lion knight castle which was amazing. I think town square was a very decent price though.

Also, ultimate poll : travel moments vs icons of play"

It is good looking, but you've got to be a fairly hardcore Disney fan to drop that much on a Disney product. For me, it is a "looks nice, but I'm not buying a Disney set", so I click "No, it doesn't interest me".

@BlackFalconBirdman said:
"and... if this theory of mine is the case, should TLG modify their offerings in times of struggle (especially avg price point)? modify inventory? "

There is probably no need for LEGO to modify prices or affordability. People keep buying it and I doubt their financial report will show a substantial slowdown. It might even be that sales increase if people turn away from even more expensive luxuries and instead treat themselves to some LEGO instead.

I'm aware that TLG are not producing sets for me, but for the whole world, but on a personal level I'm burnt out from over saturation of these 18+/5000pcs/$600 sets. It was nice when they've had 3-4 per year, but can't handle it. By the time a review is ready, the new one is what everyone is talking about and nobody remembers that other one. I've had many "Oh yeah, forgot about that!" when reading this list. So it's not that I'm negative about these sets, it's more about not having the time to follow up and as I have limited budget and space, I just end up not getting any :)

Having said that, from this list I might get these in the next 3 years;

43242
10332
10338
76328

@Huw said:
" @yellowcastle said:
" @Huw - the concept of “negativity” seems misleading. I’d love to see a breakdown of the “NOs” on these 35 sets.

Additionally, a few more poll response choices would be welcome for 2025 press releases."

What would you suggest?"

Maybe a poll for the poll? :o)

WILL YOU BE BUYING THIS SET?

Yes, as soon as it's released
Yes, eventually
*Yes, if it is discounted
Maybe, I haven't made up my mind yet
No, it doesn't interest me
No, it's too expensive
No, but I like it
*No, it's too big
*Are you kidding me? Who asked for this? (just kidding)

@Glacier_Phoenix said:
"To me it's hilarious just how much the community has rejected Travel Moments.No one wants it, even when it's on discount in stores people are not biting. "

It might not be a matter of "not biting" in that there a lot of other sets that are more interesting or engaging. Niche sets will always be hit and miss and likely passed over for more favoured themes. I've said it before...LEGO is competing against themselves for the consumers' limited dollars.

I generally don't purchase sets in the current year as I'm buying the prior year's retiring sets before they are gone. I do put them on my wanted list, which there are 10 definitely wanted- which includes the Mona Lisa. I did purchase 2 sets- WV Santa's PO & Family Tree from the list.
Interesting poll results, I agree with most except for me the Mona Lisa I like more than some of the others listed above it. I was surprised to see Tuxedo Cat so high on the list.

I'm surprised that 77092 Great Deku Tree hasn't sold much. Maybe everyone is like me and waiting to see if there are going to be cheaper sets with Zelda minifigs in the future...

@Darth_Dee said:
"I'm surprised that 77092 Great Deku Tree hasn't sold much. Maybe everyone is like me and waiting to see if there are going to be cheaper sets with Zelda minifigs in the future..."

It's on backorder at Lego.com. It may not be that desired by Brickset users, but it is selling. I'm waiting too, but to be able to afford it. The price is the only negative about it and it was a great choice of subject matter for a large Zelda set.

@Graqwild said:
" @Darth_Dee said:
"I'm surprised that 77092 Great Deku Tree hasn't sold much. Maybe everyone is like me and waiting to see if there are going to be cheaper sets with Zelda minifigs in the future..."

It's on backorder at Lego.com. It may not be that desired by Brickset users, but it is selling. I'm waiting too, but to be able to afford it. The price is the only negative about it and it was a great choice of subject matter for a large Zelda set. "
I don’t think we can necessarily assume back orders equate to strong sales. Artificial perceived scarcity can drive interest. It’s also possible I guess that they completely go conservative with initial production runs and see where the wind blows.

Thank for this article. I love this kind of data analysis.

To me the reason for not wanting sets are lack of room for more lego in my (rather big) house.
I don't get the hate for BTS - I loved it from the release (and I have never heard a BTS song, I just liked the facades for mocking).

I TOTALLY get the hate for Mona Lisa though. It would have been a great set if it had looked like the painting, but it totally destroyed it :D

I’m a different sort of AFOL - I don’t buy expensive sets because I just can’t justify it. I’ve been buying Lego as an adult since 1999 when the Star Wars line was released and have (what I would call) a large collection. But the most expensive set I own had a MSRP of $100 and I got it on deep discount. My second most expensive set was bought at a garage sale. I generally wait until Walmart reduces the price by 20% a few months after release.

Collect what you like and let others be themselves.

I've always had this curiosity: what is the set most owned by brickset fans and the most desired, overall?

I will say as many great sets as LEGO is putting out and I would love to own them all (almost), I can't justify the constant expense of LEGO, so I have to end up not buying a great many sets that I like.

I would be terribly cautious reading this data set and extrapolating too much from it, for the following reasons:
1) Brickset users are a self-defined subset of LEGO buyers, and they have built in biases.
2) Brickset users are NOT a majority of LEGO buyers.
3) Brickset user interest polls do not have a direct correlation to sales or performance of a given set.

This data is certainly interesting, but I'm not personally comfortable inferring much from it about LEGO or LEGO set performance. The most I'm comfortable inferring is Brickset user interest in the more flagship sets of 2024, and that doesn't really tell me much I don't already know about Brickset users.

@ilcollezionista_76 said:
"I've always had this curiosity: what is the set most owned by brickset fans and the most desired, overall?"

https://brickset.com/sets/query-33

For "most desired" I think you'd want info sets with the most folks who "want" it but don't "own" it, so code would need to run to eliminate those who have both checked.

@Huw , the page above says owned "my" most members.

I think a factor that tends to be overlooked is as simple as checking own's personal financial situation, not just whether a set is priced too expensive, perceived or otherwise. Certainly space is a consideration for all collections (whether strictly for display pieces or play-only or combined use), but a buyer's financial situation itself certainly impacts their choices. I myself a just come out of a difficult situation at the beginning of the year, and have made judicious decisions on what to continue collecting based on space, budget and what my new job allows me to afford. Plus, it's kept me focused on more specific series instead of a wider range than what I was getting previously.

I actually own none of the sets shown here :(, all of my 2024 sets are some minifigures, polybags and 2 small-scale Friends sets. But I like them all. Every Lego set is uniqe in some way - even Travel Moments. I suppose if not the price there wouldn't actually be any hate around it since it's just a baspelate. I do like the idea, but I think that the price is just horrendousley bad. What about other countries?

@mkrey said:
"I'm surprised 21348 D&D didn't initially score higher, as it appears to be well received.

"

Same, it's the only one on this list I have any plans to buy.