Ok, this is nice and all and it is a shame it was now and not when I placed my order.

Timing pretty much points at a new GWP landing on January 1st.

@myth said:
" @DrDaveWatford said:
"LEGO.com is advertising a Boxing Day sale, but it’s the same items that were on sale before Christmas. Disappointing. "

For Belgium they advertise the sale, but when you click on it there are 0 products on sale. Quite interesting marketing technique :-)

"
Same in France!

@MegaBlocks said:
" @daniellesa said:
"They never seem to put decent sets on sale...."

Why would they reduce sets that sell well at RRP?"

To me decent sets and sets that sells well are not necessarily the same thing. I finally got the A Frame Cabin (a more than a decent set to me) when it went on sale in November.

@myth said:
" @DrDaveWatford said:
"LEGO.com is advertising a Boxing Day sale, but it’s the same items that were on sale before Christmas. Disappointing. "

For Belgium they advertise the sale, but when you click on it there are 0 products on sale. Quite interesting marketing technique :-)

"

I came here to comment the same thing! I don’t get it?

This is a nice GWP and all (I got it this summer and quite like it), but who launches fireworks (used ones, no less) on Boxing Day? I guess Lego does.

@PurpleDave said:
"Timing pretty much points at a new GWP landing on January 1st."

40757 Newspaper Kiosk to complement the Tudor Corner modular building?

Might have been tempted by a rerun of 40683 but I've already got this one.

@MegaBlocks said:
" @daniellesa said:
"They never seem to put decent sets on sale...."

Why would they reduce sets that sell well at RRP?"

Because they regularly did so in the past?

@wwward said:
" @myth said:
" @DrDaveWatford said:
"LEGO.com is advertising a Boxing Day sale, but it’s the same items that were on sale before Christmas. Disappointing. "

For Belgium they advertise the sale, but when you click on it there are 0 products on sale. Quite interesting marketing technique :-)

"

I came here to comment the same thing! I don’t get it? "

Belgium rules only allows 2 sales a year
Explanation on the fansite bouwsteentjes:
"De Belgische webshop heeft momenteel geen sets in de uitverkoop. Door Belgische wetgeving mogen ondernemingen tweemaal per jaar een grote uitverkoop houden. De wintersolden in België loopt van 3 t/m 31 januari 2025."

Damn, I should've postponed my Xmas gifts so that I could get this instead of that crappy photo frame. My sets haven't even arrived anyways.

@PurpleDave: so you really think LEGO would sell anything at a loss? 50% discount doesn't mean they sell at a loss. Their insane profit margins at RRP take care of that.

That headline would have been funnier if the GWP was 40076

@daniellesa said:
"They never seem to put decent sets on sale...."

They don’t need to, it already sells.

@AustinPowers said:
" @PurpleDave: so you really think LEGO would sell anything at a loss? 50% discount doesn't mean they sell at a loss. Their insane profit margins at RRP take care of that. "

Hey, look who's moving up in the world! When did you get access to their personal, private account ledgers? And in the US, during the dark times, I knew people who refused to buy anything for less than 75% off. Try telling me someone's not losing money at that point.

@PurpleDave said:
" @AustinPowers said:
" @PurpleDave: so you really think LEGO would sell anything at a loss? 50% discount doesn't mean they sell at a loss. Their insane profit margins at RRP take care of that. "

Hey, look who's moving up in the world! When did you get access to their personal, private account ledgers? And in the US, during the dark times, I knew people who refused to buy anything for less than 75% off. Try telling me someone's not losing money at that point."
When did LEGO ever sell stuff at 75% off. Not on Shop at Home and not in stores here. If they did in the US, good for you.

@AustinPowers said:
"When did LEGO ever sell stuff at 75% off. Not on Shop at Home and not in stores here. If they did in the US, good for you. "

Not LBR, but TLG’s retail partners when they were trying to clear out the chaff before new sets arrived. People could load up entire shopping carts to overflowing and only pay 25% of MSRP. And the retail chains were reportedly getting pretty ticked off about it, because they were absolutely losing money on the tail end sales. The amount of clearance sales that would go on here annually were not the sign of a healthy, prosperous company, but of a gangrenous one. At one point, TLG asked the big box retailers what they wanted to sell, and the response was that it was TLG’s job to figure that out.

@AustinPowers said:
" @MegaBlocks said:
" @daniellesa said:
"They never seem to put decent sets on sale...."

Why would they reduce sets that sell well at RRP?"

Because they regularly did so in the past? "

I mean, they did a lot of things regularly in the past, it's not the strongest argument for bringing something back. There was a time where they regularly put stickers across multiple parts, they regularly had themes that flop, they were regularly struggling.

The core question of "why would they discount something that's already selling well" isn't answered by "They did it before," because that doesn't give them a reason to now. If something sells, and you cut the price, then you're losing money. I don't like to lose money, you probably don't like to lose money, I can't see why TLG would want to lose money (even if they're already making lots of money). Similar to Star Wars pricing, if you can sell something just as frequently at $100 or $80, you'd be silly to not sell it at $100.

This is also all on top of the fact that plenty of other retailers have decent discounts for ages before TLG does!

@PurpleDave said:
" @AustinPowers said:
"When did LEGO ever sell stuff at 75% off. Not on Shop at Home and not in stores here. If they did in the US, good for you. "

Not LBR, but TLG’s retail partners when they were trying to clear out the chaff before new sets arrived. People could load up entire shopping carts to overflowing and only pay 25% of MSRP. And the retail chains were reportedly getting pretty ticked off about it, because they were absolutely losing money on the tail end sales. The amount of clearance sales that would go on here annually were not the sign of a healthy, prosperous company, but of a gangrenous one. At one point, TLG asked the big box retailers what they wanted to sell, and the response was that it was TLG’s job to figure that out."
That's completely beside the point. We were talking about TLG, not about retailers. Sure retailers sometimes have to sell stuff at a loss in order to sell it at all. The point was that TLG will not sell sets at a loss. Even if they offer discounts on Shop at Home, they will never offer discounts so high that they incur a loss. They have the retailers for that after all. When the product has arrived at the retailer TLG has already made their profit. What the retailer has to do to sell the products doesn't interest TLG.

@slokian said:
" @myth said:
" @DrDaveWatford said:
"LEGO.com is advertising a Boxing Day sale, but it’s the same items that were on sale before Christmas. Disappointing. "

For Belgium they advertise the sale, but when you click on it there are 0 products on sale. Quite interesting marketing technique :-)

"
Same in France!
"

Quel fromage!