Official images of Bluey sets!
Posted by CapnRex101,
LEGO Bluey was announced in January and the six sets arriving later this year have now been revealed! The press release and images follow:
In LEGO Brick Form for Real Life! New LEGO Bluey Sets Revealed
Today at Toy Fair 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey collaboration. The sets welcome Bluey and her the beloved family into the world of LEGO play for the very first time with six new LEGO Bluey products for ages 2-5, all launching on 1st of June 2025.
Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.
The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.
Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey, says: "We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having 'Heaps of Fun' and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!"
Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, says: “We are excited to finally unveil all six LEGO Bluey sets to the world! It's truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show's cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”
Builders ages 2 and up can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The LEGO DUPLO set (10458), Ice Cream Trip with Bluey, provides toddlers with immersive role-play fun by recreating favourite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car.
- 22 pieces
- £24.99, $29.99, €29.99
The LEGO DUPLO (10459) Bluey's Family House with Memory Game set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).
- 83 pieces
- £59.99, $69.99, €69.99
The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish.
The 4+ sets include LEGO 4+ (11201) Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colourful playground complete with a slide, jungle gym, rotating pelican ride and - of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.
- 104 pieces
- £17.99, $19.99, €19.99
- Bluey, Chloe
The LEGO 4+ (11202) Bluey's Beach & Family Car Trip set features minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family - it also features the iconic Heeler family car which can fit in seated position for all three included minifigures.
- 133 pieces
- £24.99, $29.99, €29.99
- Bluey, Bingo, Chilli
LEGO 4+ (11203) Bluey's Family House packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form - Bluey, Bingo, Mum (Chilli) and Dad (Bandit) - alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.
- 382 pieces
- £59.99, $69.99, €69.99
- Bluey, Bingo, Chilli, Bandit, Jeremy, Chattermax
Lastly, the LEGO 4+ (30687) Bluey Tea Party recruitment bag includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat.
- 33 pieces
- £3.49, $3.99, €3.99
- Bluey, Chattermax
All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. More information around the new sets can be found here: www.LEGO.com/Bluey
What do you think of these Bluey sets? Let us know in the comments.
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51 comments on this article
Not the best sets ever, but great for what they are, given the 4+ recommendation. I especially love the minifigures! Hope we get the extended Heeler family in the future; I need Muffin...
The printed windows in 11203 seem so bizarre, why can't they be real windows? But in general all these sets seem like a good toys for the target audience.
Now *these* are the anthropomorphic animals I want most!
How is Chattermax a minifig?
Bandit minifig only appearing in the big set?
Yes. These will all be bought
It's LEGO for kids. AFOLS complaining it's not for them in 3, 2, 1...
;-)
Looks like fun for fans of Bluey.
@TheBrickPal said:
"Not the best sets ever, but great for what they are, given the 4+ recommendation. I especially love the minifigures! Hope we get the extended Heeler family in the future; I need Muffin..."
We all need Muffin!
I see a long dog on the playground set! (True Bluey fan test)
I don't know what I was expecting the minifigures to look like, but it wasn't this
I think these are great for 4+. That is a boatload of prints, and including a polybag in this line is an unexpected bonus. My only complaint is that Bandit appears only once, in the highest-priced set.
I’m really hoping Bandit appears in a smaller, cheaper set down the line. I know this isn’t a new strategy by LEGO by any means, but it feels especially underhanded considering how popular the character is.
I hope somebody does the Heeler house justice with a UCS version as a Rebrickable MOC, as the IDEAS version is sure to fail review now....
But hey, at least we have the minifigures, right?
Very, very cute. We're a fan of the series in our house and, while I'm sure my kids will think the sets are easy, they'll still want them and they will be well played with. The theme and the sets are perfect for the 4+ range.
These sets can fit really nicely with the Animal Crossing ones too, minifigs included! Looks like a sensible and successful line-up indeed!
I'm not the target at all but I think it's awesome they went for this excellent license. Plus, having both Duplo & 4+ sets available is great!
A really great line of sets imho.
(I will definitely grab the minifigs too.)
@thor96 said:
"The printed windows in 11203 seem so bizarre, why can't they be real windows? But in general all these sets seem like a good toys for the target audience."
They don't even match to the inside, with big windows out and small ones in or none at all.
Well, as a TFOL I won't really complain about anything except the price, just regular 4+ sets, nothing crazy. I've never seen a single frame of the show (I was a Peppa Pig man myself), but still, Lego-ifed characters look kinda creepy when compared with the cartoon. Maybe they should've done some body moulds? Oh, and that jeep build looks reasonably great for a 4+ set.
Not enough gnomes. You can't have Jeremy without Hecuba, Gerald and Tony!
Weirdest season of Ninjago yet
Nice sets. Hoping later they’ll have a booster pack and include their tails
I would have loved the purple owl sphere when I was a kid.
I’ll wait for the 3,000 piece 18+ set.
This is a tragedy, they look like humans in Bluey costumes. The brickbuilt designs of the Ideas set were so much better
Finally saw a new paper based “recruitment bag”, in the wild, I don’t know what I’m going to do with my overflowing box of obsolete “poly bags”.
Ba da da da da, da da da! Bluey!!! I’m looking forward to someone’s inevitable stop motion recreation of the intro.
Bluey have seen some things
@WolfpackBricksStudios said:
"I don't know what I was expecting the minifigures to look like, but it wasn't this"
Their eyes all give the appearance that they’re in a state of permanent shock / surprise/ terror
I am huge bluey fan and I must say I am...disapointed.
Not by the figs! IMO they look quite good for today "Lego cheap standards". The lack of tails hurt the most.
I see the sets have few eps connected- thats good. But the house set looks...bad. Like...REALLY BAD. Its wrong shape...
How could GABBY DOLLHOUSE get so many molded unique elements, while this theme has...2? Chattermax should have got own mold.
Still I am looking foward what this theme will bring.
Frankly, I can't tell the characters apart in minifgure form (but I'm not sure I could distinguish Bluey from her patents in the source material, either...)
LOL I want these sets
Yes, a lot of children will be happy.
great sets for the kids.
More than likely, LEGO will release an adult-themed Heeler house someday soon
I'll buy it for my sister and I'm sure she'll be happy, even though she's 16.
Are polybags $4 now, or just the Bluey one? I love that they have Bluey in the polybag. I'm sure it will sell really well. Not a theme for me, but it looks like a good addition.
It's nice to see LEGO (and DUPLO) sets made for a very popular show. I'm surprised that the kids have medium legs since I thought that size was meant to be used on teenager figures. I think the sets look decent. Wondering if there are plans to make more next year.
The Minifigures look like furries.
@Shib said:
"I see a long dog on the playground set! (True Bluey fan test)"
Took a while to find the house one, there's one in the beach set too...
It doesn't work for me in minifig form.
Absolutely love this show, and although 4+ sets can be hit or miss, I can see a fair bit of effort went into these. I might get the house, but the only definite is the Polybag, and Bricklink the rest of the family. That Chattermax is so cute!
Kind of divided on the minifigures though
@Seriouswow said:
"Nice sets. Hoping later they’ll have a booster pack and include their tails "
How do they know they’re happy if they don’t have tails to wag?
A 4+ six wide car with side by side seating!
The bluey family house should be a beautiful ‘Brisbane Queenslander Home’, not whatever 11203 is from the outside, this is complete disregard to what makes this city so homely. The LEGO design of their house has no street appeal and is frankly disgusting. And inside colours don’t reflect the colour scheme either. The LEGO designers should watch a Bluey episode so they have some reference material. Outrageous for real life.
@troynos said:
"great sets for the kids.
More than likely, LEGO will release an adult-themed Heeler house someday soon"
I was about to say that that sounded unlikely, but then I remembered 21324. Sure, that was an Ideas set, but who knows?
the little beach scene is nice.
@Shib said:
"I see a long dog on the playground set! (True Bluey fan test)"
There is one in the house set as well :)
Where's the Bluey mech?
I don't really know anything about a Bluey beyond my Nieces and Nephews are fans.
However, I am seeing some Animal Masks for Joker's henchmen in these sets
@WolfpackBricksStudios said:
"I don't know what I was expecting the minifigures to look like, but it wasn't this"
I would have liked for them to use the Chewbacca style heads, but given these are 4+ they're probably better for playing.
About what I'd expect for a small introductory lineup. I like them overall and will pick them up at some point.
Well, the brick-built Ideas characters are so much better. Simply adorable. Duplo characters are good. Minifigures are not. What's with the elongated heads, especially on the young ones!?
I only know Bluey exists from seeing toys for them everywhere but now I really want some of these sets. These look like a ton of fun. Kids everywhere are going to want these.
@TheBrickPal said:
"Not the best sets ever, but great for what they are, given the 4+ recommendation. I especially love the minifigures! Hope we get the extended Heeler family in the future; I need Muffin..."
I think that is the only thing wrong with these sets, no Muffin... or Grannies.