LEGO Pokémon coming in 2026!
Posted by CapnRex101,
LEGO has announced an incredibly exciting new theme arriving in 2026: Pokémon! The sets will likely be revealed later this year, but for now, a press release follows:
The LEGO Group and The Pokémon Company International team up to bring the world of Pokémon to life brick by brick.
Today, the LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO Pokémon to fans for the first time from 2026.
Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further... one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: "We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
The LEGO Group and The Pokémon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way, with play experiences that will delight new and existing fans alike.
Fans should keep their binoculars peeled and their Pokédex ready to experience the world of LEGO Pokémon, coming their way in 2026. For more information as it is revealed: www.lego.com/pokemon
Are you looking forward to LEGO Pokémon and what sets would you like to see? Let us know in the comments.
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158 comments on this article
Woah. This came out of left field. Not a Pokémon fan (I'm more of a Dinosaur King guy, myself), but happy for those people who are!
This will be really interesting since you can still get Pokemon sets from Mega Blocks, or whatever company it is. And those honestly aren’t too bad looking.
The MEGA sets aren't bad, my son likes them a lot, but I notice the clutch is too strong and leads to frustration. Their QC and tolerances are a bit lacking. LEGO Pokemon will be a huge upgrade in that regard.
Edit: We've also noticed issues where MEGA instructions are unclear and, in a few rare instances, completely wrong.
@monkyby87 said:
"This will be really interesting since you can still get Pokemon sets from Mega Blocks, or whatever company it is. And those honestly aren’t too bad looking. "
I saw someone earlier share that there have been no Mega Pokemon sets this year, so I wouldn't expect to see any more.
Pokémon is already the largest media franchise in the world, these sets will likely print $$$.
OMGOMG LEGO AMPHAROS PLEAAAASE ILL KILL FOR LEGO AMPH ;-;
IM GOING TO ACT COMPLETELY NORMAL ABOUT THIS I SWEAR
Let's see whether the Brickset Rock is powerful enough for *this* license.
Wonder how big Pokemon tax is gonna be...
"...the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way."
Hardly. Pokemon have been in brick for a while now. Not Lego brick, but brick nonetheless.
Yeah, it looks like Mega Bloks was rebranded by Mattel (who owns that line) as just "MEGA." I was just walking past them in our local Target the other day, as they stock the MEGA Pokemon right next to the LEGO Icons / Ideas sets.
I can only guess Mattel's license with Pokemon (for MEGA) has expired, or else TLG would not have been able to get them.
Maybe there's some truth to CapnRex's earlier rumor of TLG getting the Star Trek license, which was also held by MEGA (until now?).
I have zero interest in Pokemon whatsoever, but this license is a long time coming so I'm still pretty excited!
I bought a big Pokemon-set from MegaBlocks for my son last Christmas - Daddy wasn't proud, but Kiddo loves it, and tells me every morning, that it is the best gift he ever had! We might pick up the LEGO's when it comes out :-)
Oh wow. I hope they put cool designers on the project ;)
…We did :)
Pokémon BrickHeadz incoming!
@cflyg said:
"Yeah, it looks like Mega Bloks was rebranded by Mattel (who owns that line) as just "MEGA." I was just walking past them in our local Target the other day, as they stock the MEGA Pokemon right next to the LEGO Icons / Ideas sets.
I can only guess Mattel's license with Pokemon (for MEGA) has expired, or else TLG would not have been able to get them.
Maybe there's some truth to CapnRex's earlier rumor of TLG getting the Star Trek license, which was also held by MEGA (until now?)."
I think there's a story to be told about how MEGA is losing shelf space to LEGO. In the early 2000's Mega Blocks were everywhere, competing for room with LEGO. In the 2010's it was mostly their licenses, Halo, CoD, Pokémon, and even then it was only a third of the shelf space it used to be as LEGO ate up more room. Then by the 2020's post-COVID I swear MEGA has just disappeared from local stores.
Hasbro hung up KREO's hat a long time ago, and Transformer and D&D found their way to LEGO. I hear rumors Mattel wants to rebrand MEGA again, but I can't see how they can compete with LEGO especially with cheaper Chinese brands now filling up the low end market space.
audible expletives were had. Did NOT see that one coming!!!
OH MY GOSH WHAT!!?? How did this happen, Mega Blox have had the license for a long time, did Pokemon back out? I'm all for this! So, curious how they're gonna go about this though, all the pokemon are so different, definetly not a "New Mold Fits All" scenario. They could go about the Mega Blox way, and make a new part for every pokemon, which would be insanely costly.
hashtagstandwithmattel
This is going to get expensive... fast... ouch. But OMG SOOOO AWESOME!!!
I just really want Jesse James and Meowth minifigures, if they do that I'm happy.
Maybe include their balloon as well.
Oh my gosh....Mega had the licence for SO long (and made quite a few wonderful sets too) but i think it was only a matter of time before Pokémon followed suit, after Mario, Animal Crossing, and Zelda (just that one set 77092 but still!!!). I just hope they won't squander nor underuse it this time, just produce a nice range of sets from affordable to the higher end that can canter well to all the pokéfans from kids to AFOLs!
https://m.youtube.com/watch?v=Wr0FljlIGhc&pp=ygUgc3BhY2ViYWxscyB0aGVyZSBnb2VzIHRoZSBwbGFuZXTSBwkJUQkBhyohjO8%3D
Pls give us a CMF line!
Not much of a Pokémon fan, but it was huge when I was young--and still is. It's always exciting to check Brickset casually and see bombshell news like this. Even I have a soft spot for Pikachu and a few of the earlier creatures, so it's something to look forward to.
Lego has really refined its cuddly round creature building over the last few years, so I think that there should be some really nice builds here. :)
And wouldn't it be great if this is what finally gets us mini-ball joints in different colors? I feel like if they don't do it for a line of buildable Pokémon it's never going to happen.
Lego Pokemon Brickheadz could get real dangerous, real fast for wallets... TLG could easily churn out 5-10 new ones every few months for people to 'catch em all'
First of April is also coming up??
Shut up and take my money.
I mean, I am excited, no matter what. But I REALLY hope they go the Legend of Zelda and Sonic route, because I will have almost zero interest in the Mario route, despite my absolute adoration for the franchise
Oh boy lets see how quality and price will compare to other brands that has lego pokemon
I hope we get Shoe. Shoe is my favorite.
Can't believe I'm the first to say this but this license isn't of any interest to me. My money will go to other themes.
I'll be really curious to see how LEGO approaches this property. Ideally, I want to see minifigure-scale Pokemon--but I recognize that that's probably the most expensive option.
I imagine we'll get a lot of buildable creatures, like the larger builds from the Icons line. There will probably be some Brickheadz too.
These are exciting (and expensive) times to be a LEGO fan!
LEGO CHARIZARD SET?!
I just want a Bulbasaur.. which will sit amongst all the other brand Bulbasaur...
@xboxtravis7992 said:
" @cflyg said:
"Yeah, it looks like Mega Bloks was rebranded by Mattel (who owns that line) as just "MEGA." I was just walking past them in our local Target the other day, as they stock the MEGA Pokemon right next to the LEGO Icons / Ideas sets.
I can only guess Mattel's license with Pokemon (for MEGA) has expired, or else TLG would not have been able to get them.
Maybe there's some truth to CapnRex's earlier rumor of TLG getting the Star Trek license, which was also held by MEGA (until now?)."
I think there's a story to be told about how MEGA is losing shelf space to LEGO. In the early 2000's Mega Blocks were everywhere, competing for room with LEGO. In the 2010's it was mostly their licenses, Halo, CoD, Pokémon, and even then it was only a third of the shelf space it used to be as LEGO ate up more room. Then by the 2020's post-COVID I swear MEGA has just disappeared from local stores.
Hasbro hung up KREO's hat a long time ago, and Transformer and D&D found their way to LEGO. I hear rumors Mattel wants to rebrand MEGA again, but I can't see how they can compete with LEGO especially with cheaper Chinese brands now filling up the low end market space. "
It would be great if MEGA Bloks/construx or what ever, brought back their Call of Duty line. There are still some figures, but the large military vehicles were great builds but have disappeared from the shelves. Not quite 100% accurate to the real life machines, but nice models none the less. If the after market price is any indicator, these are still highly sought after. Plus you know LEGO will never poach that franchise!
as a snob who refuses to buy mega bloks, this is great news for my kids who will no longer feel the sting of pokemon lego absence in their lives.
bad news for my wallet.
I'm immediately predicting a Fortnite Battle Bus situation for Christmas 2026 - at least one, if not multiple sets completely selling out and desperate parents paying massively over-inflated prices just to get them in time.
Oh nooo my poor wallet
LEGO stores better change Pick-a-Brick to Pika-Brick during launch
I'm pretty excited!
Although I don't think there will be any minifig scale sets. There would just be too many new molds required to cover even the most popukar Gen 1 Pokemon. Mega tried to reuse molds as much as possible, and even these weren't in scale with classic lego minifigs.
I am expecting lots of brick build pokemon actionfigures, like 43243, and one big display statue of Pikachu, like 43247. After that, we will probably get one 18+ set a year like Mario.
Personally I would love if they made minifigs of some of the human characters, like N or Cynthia, but that seems unlikely.
That is great news for my kid! I wonder will we get a cmf line of pokemons? That would be awesome!
Will we get a UCS style pokemon card similar in construction to mona lisa? I'm afraid lego might go that crazy route...
Another thing that will surely come from this partnership is a pokemon x lego game!
@BabuBrick said:
"Woah. This came out of left field. Not a Pokémon fan (I'm more of a Dinosaur King guy, myself), but happy for those people who are!"
Hey, as long as there was something to inculcate acquisitiveness. ;)
I was a bit old for the Pokémon train (I worked at a movie theater when the movie came out and the hordes of children didn't endear it to me), but with some distance I can be happy for new children to enjoy these. I'm looking forward to seeing what interesting new parts come out of this, though.
No one likes Mega Bloks.
Did NOT see this coming
Freed from the clutches of MEGA! Thank the Gods! I'm curious if they do playsets or just larger figure builds, and if they do make playsets what that would look like re: potential Pokémon figs. How intriguing!
@MegaBlocks said:
"No one likes Mega Bloks."
I liked them in the past. Their Spongebob sets and figures were awesome.
Finally some good Pokémon bricks instead of the hot garbage they have today
With Mario, Zelda, Sonic, and now Pokémon... is Lego building towards a Super Smash Bros. theme as well? :P
Mega looked away for a second and LEGO snatched the license right up!
This is the collab I've been dreaming about.
I'm super curious to see how these turn out. I've been eyeing the MEGA Pokemon sets for a while, but I never actually ended up buying any. I'm excited to finally see Lego get the licence, now it remains to be seen what they do with it.
In addition to all those other similarities, both companies have been recently cutting corners with QC issues. Let us hope that these sets are not lazy.
Huh. I remember an article suggested Ideas was not considering submissions based on Jaws, Transformers, or Pokemon. Now, Lego's doing all three (one of them even through Ideas).
Brickachu I choose you!
I never got into Pokemon, so this is a non-issue for me. But I will be interested to see how they sets turn out. And if they plan on doing a lot of new moulds, vs large builds like MEGA had.
I am surprised with Mattel being so big with Barbie that they never did smaller Friends-esque Barbie sets geared toward that market.
I think the downside is clutch power and instructions with MEGA, so LEGO will definitely attack the same set ideas differently. Building the HALO stuff, I was not enjoying the build, but the final products look good.
Yay, more fighters for the ever-growing LEGO Smash Bros lineup!
299€,- Pikachu for on your desk coming up (probably, right?)
I've bought a few Mega sets, and they were fine. I think they struggled to get their quality up to the point where people would pay Lego prices for it. I kept a look out for Pokemon and Star Trek sets and they wouldn't move until they hit deep clearance, then they'd be gone in a flash.
I wonder if Mattel is getting out of the block business. Not sure how I feel about that, more competition for TLG is a good thing.
@Mosquitosquisher7 said:
"Huh. I remember an article suggested Ideas was not considering submissions based on Jaws, Transformers, or Pokemon. Now, Lego's doing all three (one of them even through Ideas)."
Jaws was released under the Ideas theme, so that’s now permanently on the banned projects list. The other two are only on the restricted list because they hold the license and either have sets in production, or plan to release one or more in the near future. A few years after either of those themes goes fallow, that theme will be quietly removed from the list, and projects will once again have to go through the full review process, rather than being automatic rejections.
But even without this announcement, this theme would have been off-limits. As long as some other company holds the license, they can’t exactly approve a project based on that IP. In one or two cases (likely Doctor Who), they have held off making an announcement long enough for the previous license to conclude, so there does appear to be some leeway on that point, if the relationship is not on the best terms, and the IP owner is open to the possibility of ending the contract early.
@cflyg said:
"Yeah, it looks like Mega Bloks was rebranded by Mattel (who owns that line) as just "MEGA." I was just walking past them in our local Target the other day, as they stock the MEGA Pokemon right next to the LEGO Icons / Ideas sets.
I can only guess Mattel's license with Pokemon (for MEGA) has expired, or else TLG would not have been able to get them.
Maybe there's some truth to CapnRex's earlier rumor of TLG getting the Star Trek license, which was also held by MEGA (until now?)."
black friday , thought was $600 TNG SHIP, a gwp shuttle few figs if I remember right... start saving.
was bluebrixx lost license.
I have no interest, but am happy for the people who are excited.
Space parts in the shape of pocket monsters.
Sounds good to me. More parts is always more better.
i don't follow pokemon or know much,
If anyone knows who is most popular or sell out in 2 seconds.
Doubt lego be allowed to do it. or would.. a lego pokemon go app, where you could earn lego insider points.
Jean Luc Pikachu!
https://www.thegamer.com/pokemon-ash-pikachu-name-manga/
Not really a Pokemon fan, but I'd probably buy a Pikachu or something just because they're so iconic. As others have said, this will print money.
Pokemon builds with the same quality as recent Creator animal sets would be top tier. Might have to grab a few.
Really waiting for it. We built more than a hundred minifigure scale pokémons with my sons (5 and 10) from standard pieces, without eye tiles. I doubt that LEGO can take the minifigure route, since it would need a tremendous amount of individual pieces to make it worth buying the sets, rather than just build from existing pieces at home.
I think we will get bigger models, like the baby dinos from jurassic world.
Or maybe some digital thing, like the fortnite game (wich I’m not really familiar).
We'll have to see how they handle this. Some minifigs of the main characters would be pretty cool (I'm talking Ash, Misty, Brock, May, Professor Oak, etc). These will mostly likely be better than the Mega ones, like someone else mentioned in a previous comment the clutch on Mega bricks can vary which leads to frustration, and the instructions are not always very good.
No huge surprise that Mattel dropped the Pokemon license, through the DnD grapevine I've heard they are going to be dropping all of their licenses and focusing on digital. Why make physical toys when Monopoly Go generated $2 billion in 2024?
And now comes the looong wait.....
Insanely hype, both my childhood hyper fixations and now adult hobbies in one is awesome I cannot wait for the sets or game or whatever else may come
Yes finally, at least waiting until 2026 gives me a fighting chance of getting my financial affairs in order, this is one Theme I'm already committed to getting every single set off, maybe even multiple.
@eggshen said:
"No huge surprise that Mattel dropped the Pokemon license, through the DnD grapevine I've heard they are going to be dropping all of their licenses and focusing on digital. Why make physical toys when Monopoly Go generated $2 billion in 2024?"
You're convolving Hasbro with Mattel.
Really hoping they make 2-in-1 or even 3-in-1 sets of base Pokémons with their evolutions as alternative models.
@Sethro3 said:
"I never got into Pokemon, so this is a non-issue for me. But I will be interested to see how they sets turn out. And if they plan on doing a lot of new moulds, vs large builds like MEGA had.
I am surprised with Mattel being so big with Barbie that they never did smaller Friends-esque Barbie sets geared toward that market.
I think the downside is clutch power and instructions with MEGA, so LEGO will definitely attack the same set ideas differently. Building the HALO stuff, I was not enjoying the build, but the final products look good."
I think Mattel did try Barbie brick sets for a time, like they did with their Monster High brand, but it wouldn't have gone very far. There was visible influence from Friends, though.
I have no experience myself building the Mega sets (though seems like my help is needed with the Motion Eevee I got my niece for her birthday a few weeks ago), but I generally did like their designs, and pretty sure they were all prints. Will be interesting to see how Lego's offering will compare to that. I wouldn't expect them to do just the same....
@Joel_Baker said:
"Oh wow. I hope they put cool designers on the project ;)
…We did :)"
Haha! I bet you have! Everyone was dying to be on the team haha
Like they say - good move - It's super effective!
Excited to see what the final Brickachu & friends are like! :D
- Twan
Pokeymongo - Gotta Catch 'Em All!!!
@missedoutagain said:
" @cflyg said:
"Yeah, it looks like Mega Bloks was rebranded by Mattel (who owns that line) as just "MEGA." I was just walking past them in our local Target the other day, as they stock the MEGA Pokemon right next to the LEGO Icons / Ideas sets.
I can only guess Mattel's license with Pokemon (for MEGA) has expired, or else TLG would not have been able to get them.
Maybe there's some truth to CapnRex's earlier rumor of TLG getting the Star Trek license, which was also held by MEGA (until now?)."
black friday , thought was $600 TNG SHIP, a gwp shuttle few figs if I remember right... start saving.
was bluebrixx lost license."
Thank you for the clarification. I was thinking of even further back, when Mega Bloks did have the license to Star Trek. I had purchased two of their "Pro Builder" 9777 "Star Trek TNG NCC-1701-D" quite a long time ago, well before I knew that Mega Bloks was frowned upon by LEGO purists (and well before I knew about the subpar clutch power of that brand). I had forgotten that another LEGO clone (BlueBrixx) had got the Star Trek license since then.
My preteen son was a fan of Mega Bloks' HALO line and got a few of those sets, before realizing that they either come apart too easily or are too difficult to get to stay together (again, a clutch power issue).
Maybe these can subsidize TLG so prices on other sets can come down...
I really hope they make the sets minifig scale like it should be and not like those goofy scaled mario sets. Pokemon is my favorite IP (4000+ hours played throughout all the games), and the sets would be a real disappointment if they made more blocky crap. Do what you did with Zelda Lego (77092)!
Heres a big issue I have: Theres 1025, lets say you have 5 favourite pokemon, what are the chance that out of the current total that your favourites gonna get made. To be cynical: it's either going to be for the most recent game or G1, and I'm not into either I like the Gen 3 games, my favourite pokemon is Torchick. I have no faith I'll actually get lego versions of those. Or minifigures of the anime characters I liked. Basically I'm not hopeful that this will be what I want it to be.
@MegaBlocks said:
"Shut up and take my money."
this is just too funny with your screen name there...
As a diehard Nintendo fan
* YESSSSSSSSSSSSSSSSSSS!!! *
I knew this was probably coming, but I kinda felt like it was a few years away with the Mega stuff still lingering around. Very interested to know how they'll handle this! Hopefully it won't just focus on the biggest names and will give us a few deeper cuts. There's 1025 Pokémon in existence at the moment, and they're almost all recognizable and beloved; with such a quantity to draw from, I won't be too upset if Lego doesn't end up covering them so extensively. I'd like to be surprised though!
@Joel_Baker said:
"Oh wow. I hope they put cool designers on the project ;)
…We did :)"
Proof will be in the pudding, Joel. lol :o)
I guess that means Pokemon's licensing deal with Mattel's Mega Construx is ending.
As I say with all themes that don’t interest me, I hope there’s some parts that do!
@b2_O said:
"OMGOMG LEGO AMPHAROS PLEAAAASE ILL KILL FOR LEGO AMPH ;-;"
Ah, another person of culture I see :-)
I'm glad my favorite is at least popular anyway and very likely to get some sort of representation... although I'm not really sure how well it'll translate to Lego, Gengar's back-spikes sound like they would be a nightmare for the designers >_>
Never understood what people like about Pokémon. Never will.
Thankfully this new upcoming theme will be very kind to my wallet.
@MLF said:
"I wonder if Mattel is getting out of the block business. Not sure how I feel about that, more competition for TLG is a good thing."
They have rebranded and unveiled their latest attempt at building block sets at the recent New York Toy Con (March 2025). It's called Mattel Brick Shop and they are claiming that it is "designed to disrupt the status quo and elevate the building experience. Here, we bend the rules of construction with innovative features and materials that inspire builders to try something new."
Remains to be seen what actual sets and IPs they unveil, as the website currently reads like a load of AI generated straplines, but their inhouse brand portfolio is pretty large without Pokemon.
Squirtle.
That gives them over a 1000 buildable figures (+ more for their special evolutions).
Pokemon is also trying hard to come back itself, with the new Pokemon Champions game/app being pretty much Pokemon Stadium for the current generation as it allows multiple platform of pokemon games to be used there.
While they may do a minifig/minidoll with some nostalgia figures and pokemon (think like Ash , Misty , Brock, or Team Rocket + meowth) , I doubt a wide line of minifig scale pokemon is really viable, unless they turn it into a very expensive / playmobil like theme jurassic world sort of is (very very expensive dinos)
@Inkomi said:
"I just really want Jesse James and Meowth minifigures, if they do that I'm happy.
Maybe include their balloon as well."
You're going to get Pikachu, Pikachu in a Hat, Cosplay Pikachu, Surfin' Pikachu (for those not familiar, all of these are real Pikachu variants), Eevee, and the one Eeveelution you don't care about (this is where the timeline splits into 8, you're always in the universe with your least favorite Lego Eeveelution), and you'll be happy. Or Happiny. (Not sorry)
You'll also probably get Pawmi, Pawmo, or Pawmot, whichever tests out best with focus groups, because TPC insists you like This Generation's Electric Rodent™ and can't admit that like lightning, Pikachu only strikes once.
Personally, I'm actually hoping for Pokemon BrickHeadz. Totally serious, I think they're a perfect match, and better than trying to create minifig-sized Pokemon. Bigger, more detail, no (or fewer) custom moulds needed, and BrickHeadz is already cute enough to make your teeth hurt.
@AustinPowers said:
"Never understood what people like about Pokémon. Never will.
Thankfully this new upcoming theme will be very kind to my wallet. "
Same here. I must say my son was ecstatic, however. So my wallet may hurt anyway.
@AdriaanDB said:
"Really hoping they make 2-in-1 or even 3-in-1 sets of base Pokémons with their evolutions as alternative models. "
They totally should!!
It really happened then. It was probably always a eventuality. Going to be a license to print money for sure if they get this right.
Megabloks has had horrible distribution in Europe ever since, with only a few things showing up at regular retailers since like 2015 and even way less before that time (there were a lot of interesting licences I never saw here).
I am wondering if they finally give up? Chinese brands are taking up more and more market share nowadays, both the legal sets and the more... um, problematic ones.
Unlike Polish brand Coby, who found their niche in military stuff, Megabloks seems to clash to much with both Lego and the likes of Blubrixx and co.
Mixed feelings about this. MB seemed to never blatantly copy modern Lego parts THAT much, like the Chinese Brands do. The thing that really upsets me about the modern clone brands is that they outright copy highly specialized Lego parts to the point of including even the bad aspects/errors of them - zero creativity AND somewhat rude.
@classicstylecastle said:
" @MLF said:
"I wonder if Mattel is getting out of the block business. Not sure how I feel about that, more competition for TLG is a good thing."
They have rebranded and unveiled their latest attempt at building block sets at the recent New York Toy Con (March 2025). It's called Mattel Brick Shop and they are claiming that it is "designed to disrupt the status quo and elevate the building experience. Here, we bend the rules of construction with innovative features and materials that inspire builders to try something new."
Remains to be seen what actual sets and IPs they unveil, as the website currently reads like a load of AI generated straplines, but their inhouse brand portfolio is pretty large without Pokemon.
"
Rumor states that first sets will be large Hot Wheels based cars.
Which bores me to tears. Pokémon might be fun. We'll see.
Well, my cousin's going to like this a lot. Interested to see where this goes.
I am wondering if the "Friends" animal molds could be used for some of the Pokemon if "painted" right.
The Pokemon license has not been entirely exclusive in building bricks. Keeppley has had the Pokemon license in Asia, while Mega has had it in the West. Not all of the licenses Lego acquires are exclusive licenses. Other brick companies, like Cada and Rastar, are still doing licensed Formula 1 race cars despite Lego acquiring a license to the entire franchise. If Pokemon remains a non-exclusive license and Mega retains the right to make Pokemon sets, then this is a smart move by the Pokemon license holders to expand their market. Otherwise, it's an aggressive move by Lego to cut off one of their main competitors at the knees, just like the rumored acquisition of the Star Trek license was an aggressive move to cut off an emerging competitor (and their main competitor in Germany) at the knees. Just as Star Trek was Bluebrixx's major license, Pokemon and Halo are the two major licenses that have been Mega's bread and butter over the past decade or more. Mega has been doing such a good job with their Pokemon line that I hate to see it go to Lego. The Lego product line will probably be much smaller, less diverse, less long-lived, and more expensive, while being plagued with gray ball joints, too many stickers, and bizarre choices for scaling and play content. On the other hand, it could be a surprise hit like Super Mario, which has generally been a pretty good line despite the frustrating lack of minifigs. I suspect that Lego has taken over the license from Mega instead of sharing it, which is why Mattel (the owner of Mega) is retaliating by moving aggressively to take market share from Lego in the adult building space. Mattel Brick Shop, which launches in May, is marketed as having higher quality than Lego at lower price, and the rumors for its first products are a 1500-piece Mercedes 300 SL. That would be striking directly at Lego's highly successful line of Creator Expert/Icons cars. It'll be interesting to see how this all goes down.
FINALLY.
I actually had a dream about this last night, before the announcement was even made :P
Again, another brand that holds no interest to me but I'm glad for those that enjoy it.
It is interesting to me as I get older watching Lego sets pass me by and watch younger people get super excited about something new. I'm not one to say, "this is awful bring back the older such and such line". My interest in Lego is dying and I'm ok to let it go. While I'm only 56, I also deal with pain in my hands if I do Lego all night these days so that's discouraging too. My interests have moved on to other things. I had a great run as a kid and a fun adult resurgence with modulars and Star Wars sets. I'll still get the occasional set but some are just not worth the cash for me. The Jaws set was a must have and I loved putting that one together. We have a Van Gogh on our wall as well.
Enjoy it while you can.
The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ....
Hope we get smaller collectible Pokemon- but if I had to guess. LEGO will most likely make some large buildable creature sets
@Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less."
You clearly have not seen the secondhand prices for any Pokémon game predating 2013 lol
EDIT: Oh yeah, the Pokémon TCG scalping scene is also ridiculous
@gearwheel said:
" @Inkomi said:
"I just really want Jesse James and Meowth minifigures, if they do that I'm happy.
Maybe include their balloon as well."
You're going to get Pikachu, Pikachu in a Hat, Cosplay Pikachu, Surfin' Pikachu (for those not familiar, all of these are real Pikachu variants), Eevee, and the one Eeveelution you don't care about (this is where the timeline splits into 8, you're always in the universe with your least favorite Lego Eeveelution), and you'll be happy. Or Happiny. (Not sorry)
You'll also probably get Pawmi, Pawmo, or Pawmot, whichever tests out best with focus groups, because TPC insists you like This Generation's Electric Rodent™ and can't admit that like lightning, Pikachu only strikes once.
Personally, I'm actually hoping for Pokemon BrickHeadz. Totally serious, I think they're a perfect match, and better than trying to create minifig-sized Pokemon. Bigger, more detail, no (or fewer) custom moulds needed, and BrickHeadz is already cute enough to make your teeth hurt."
Hey, it struck twice! Kind of… Mimikyu is adorable and beloved, and only because it dropped trying to be a pikachu clone and instead a pikachu imposter, that’s not even electric… I’ll see myself out…
@StyleCounselor said:
" @classicstylecastle said:
" @MLF said:
"I wonder if Mattel is getting out of the block business. Not sure how I feel about that, more competition for TLG is a good thing."
They have rebranded and unveiled their latest attempt at building block sets at the recent New York Toy Con (March 2025). It's called Mattel Brick Shop and they are claiming that it is "designed to disrupt the status quo and elevate the building experience. Here, we bend the rules of construction with innovative features and materials that inspire builders to try something new."
Remains to be seen what actual sets and IPs they unveil, as the website currently reads like a load of AI generated straplines, but their inhouse brand portfolio is pretty large without Pokemon."
Rumor states that first sets will be large Hot Wheels based cars. "
I will dislocate a rib from laughing if the first car they release is a giant model of Let's Go!
First One Piece, and now Pokemon...
Definitely hyped for this.
A neat set format idea would be 1 brick-built Pokemon + 1 trainer minifigure that is associated with that Pokemon. So, like Garchomp + Cynthia or Blastoise + Blue, for example.
Like everyone else, I'm wondering what format(s) these will take, but all I have to say is, however they do an Eevee (or any Eeveelutions), I'm there for it. I actually have two Mega Eevees, because that's one of the few that they did more than one design for.
I'm weary, but hopeful of this. There's a lot of language in that press release that sounds to me like "we know you want Minifigure-scale models of all the cool trainers, places, and pokemon from the games and shows you love, but instead try out this bluetooth enabled pokeball build that you scan codes off of brick-built rectangle pokemon that for reasons are not in scale with normal minifigs or the LEGO Mario characters, because new creative play buzzwords. Also scanning it will unlock you a LEGO Pikachu in pokemon go"
A gym leader CMF series(s) would be awesome. Minifig, printed badge piece, and a small molded or brickbuilt with prints pokemon. Perfection. Looking forward to seeing the fan community moc(k)up sets better than we'll ever get.
I'd love to be proven wrong though.
@ytjedi said:
"I'm weary, but hopeful of this. There's a lot of language in that press release that sounds to me like "we know you want Minifigure-scale models of all the cool trainers, places, and pokemon from the games and shows you love, but instead try out this bluetooth enabled pokeball build that you scan codes off of brick-built rectangle pokemon that for reasons are not in scale with normal minifigs or the LEGO Mario characters, because new creative play buzzwords. Also scanning it will unlock you a LEGO Pikachu in pokemon go"
A gym leader CMF series(s) would be awesome. Minifig, printed badge piece, and a small molded or brickbuilt with prints pokemon. Perfection. Looking forward to seeing the fan community moc(k)up sets better than we'll ever get.
I'd love to be proven wrong though."
lol what have i started lol...
@cflyg said:
" @missedoutagain said:
" @cflyg said:
"Yeah, it looks like Mega Bloks was rebranded by Mattel (who owns that line) as just "MEGA." I was just walking past them in our local Target the other day, as they stock the MEGA Pokemon right next to the LEGO Icons / Ideas sets.
I can only guess Mattel's license with Pokemon (for MEGA) has expired, or else TLG would not have been able to get them.
Maybe there's some truth to CapnRex's earlier rumor of TLG getting the Star Trek license, which was also held by MEGA (until now?)."
black friday , thought was $600 TNG SHIP, a gwp shuttle few figs if I remember right... start saving.
was bluebrixx lost license."
Thank you for the clarification. I was thinking of even further back, when Mega Bloks did have the license to Star Trek. I had purchased two of their "Pro Builder" 9777 "Star Trek TNG NCC-1701-D" quite a long time ago, well before I knew that Mega Bloks was frowned upon by LEGO purists (and well before I knew about the subpar clutch power of that brand). I had forgotten that another LEGO clone (BlueBrixx) had got the Star Trek license since then.
My preteen son was a fan of Mega Bloks' HALO line and got a few of those sets, before realizing that they either come apart too easily or are too difficult to get to stay together (again, a clutch power issue)."
Doubt it is frowned upon, I myself don't want mix pieces... That's nightmare.
Mega glue Halo haha... I tried building 1 .. If I remember right gave it away.
as for MEgablocks too late me even think of star trek for them.
But for kids the pokemon look cute and low price some.
Would be tempted on that.
luckily I am not into pokemon, except movie movies...
that is good question though right now get before go up price ...mega till next year Lego for pokemon...
catch them all haha...
Japanese miniature scale brick brand Nanoblock is still making Pokemon kits too, as far as I’m aware.
I like Mega designs for the most part but the clutch on the bricks is downright painful most of the time for my sproingy hypermobile hands, their instruction manuals not always quite hitting the quality control, and if I’m honest, their Pokemon designs in particular were decidedly uneven. Lapras? Gyarados? Great. Bulbasaur? Charmander? Awful. Pokedex? Pretty good! Pokeball? Ehhh.
And the prices are just bizarre. No idea what’s going on with those in the UK - up and down like yo-yo’s.
It will be interesting to see what Lego does with the license. Pokemon is my one-and-only Nintendo enthusiasm (more of a Sega then Playstation kind of girl), so cautiously excited.
@Hiratha said:
"Japanese miniature scale brick brand Nanoblock is still making Pokemon kits too, as far as I’m aware.
I like Mega designs for the most part but the clutch on the bricks is downright painful most of the time for my sproingy hypermobile hands, their instruction manuals not always quite hitting the quality control, and if I’m honest, their Pokemon designs in particular were decidedly uneven. Lapras? Gyarados? Great. Bulbasaur? Charmander? Awful. Pokedex? Pretty good! Pokeball? Ehhh.
And the prices are just bizarre. No idea what’s going on with those in the UK - up and down like yo-yo’s.
It will be interesting to see what Lego does with the license. Pokemon is my one-and-only Nintendo enthusiasm (more of a Sega then Playstation kind of girl), so cautiously excited."
Nanoblock now those I get for a friend... nice for desks.
@missedoutagain said:
" @Hiratha said:
"Japanese miniature scale brick brand Nanoblock is still making Pokemon kits too, as far as I’m aware."
Nanoblock now those I get for a friend... nice for desks."
I’m very fond of them - they’re a lot easier on the hands than even Lego - and of course they take up less space. Quite a different building experience, of course, but just as enjoyable in their own way. And their Sights To See range is a lot wider than Lego’s Architecture, which I appreciate. Even if the importing has been a bit haphazard since Brexit.
@Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
... cars, trucks, motorcycles, boats, trains, airplanes, houses, construction vehicles, medieval castles, pirate ships, tractors... Heck, New Zealand is pretty small, right? Definitely cheaper than 10354 ....
Gosh, I guess LEGO really should just scrap all their product lines and only sell Classic buckets, dinosaurs (not the trees or ATVs, just the dinos!), and space sets (that INCLUDES Star Wars), because those are the only things LEGO makes that you can't buy fully-functional in real life (yet). LEGO really should be ashamed of themselves... they've been scamming people with these fake models of real-world things since the 1950's!
And, by the way, could you point me towards the nearest shop selling real, living Pokemon? The ones that magically spring in and out of little balls at a whim? Price needs to be good, too... preferably under $20 for these super rare animals. Asking for a friend.
Somewhat excited for this. But given there are hundreds of Pokemon species (off the top of my head), I can't imagine how Lego will be able to make so many new moulds. Unless they're only focusing on the really popular ones from the original series like Pikachu and Meowth.
Looking forward to this.
ITS PIKACHU!!
Whoa, this really brings me back to 2001 and me cobbling together a minifig that kinda resembled the Gold&Silver protagonist, based on the in-game Game Boy Color portrait :D I think the guy is still built in this form in some of my old boxes
If Lego does this theme minifig scale like Star Wars, I may have to collect every minifigure and varient they make no matter the cost. This is my favorite IP combined with my favorite hobby.
The comparison to Star Wars is probably apt. At the time Lego got the Star Wars license they probably didn't know how popular that would be, and that it would basically be a license to print money. Now, Star Wars is starting to decline as fans gradually age out (a hot take I know). But, here's comes Pokemon, an IP that is crazily popular with children and adults, with a massive amount of content that could be turned to Lego. I can see Pokemon potentially being Lego's next license-to-print money theme. Gotta buy 'em all!
@BLProductions said:
" @Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
... cars, trucks, motorcycles, boats, trains, airplanes, houses, construction vehicles, medieval castles, pirate ships, tractors... Heck, New Zealand is pretty small, right? Definitely cheaper than 10354 ....
Gosh, I guess LEGO really should just scrap all their product lines and only sell Classic buckets, dinosaurs (not the trees or ATVs, just the dinos!), and space sets (that INCLUDES Star Wars), because those are the only things LEGO makes that you can't buy fully-functional in real life (yet). LEGO really should be ashamed of themselves... they've been scamming people with these fake models of real-world things since the 1950's!
And, by the way, could you point me towards the nearest shop selling real, living Pokemon? The ones that magically spring in and out of little balls at a whim? Price needs to be good, too... preferably under $20 for these super rare animals. Asking for a friend. "
I want a real baby Dragon... A Harry Potter wand, crystal ball, Invisible cloak. ALso a real living skeleton. oww and a Star Trek ship... So I can be a Captain.
Last one a Borg... which will soon be in stores real soon.
I would like to see some Creator 3 in 1 style sets where you can choose which evolutionary form to build!
I'm a little curious about this
Didn't pokemon already have a deal with another brick building company? I guess its up for them.
I feel the best direction for this theme would be brick built stuff, but knowing people, if there are no minifigs involved then people will complain. Honestly, minifig scaled pokemon would be a dream.
@Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
...what do you think Pokémon is?
@Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
I don’t think I understand this joke.
HOLY BRICKS!!!!
@KyloBen1012 said:
"Pls give us a CMF line!"
Absolute peak concept! We will never be higher
If you guys think the scalping situation for these sets will be bad, just wait till they start producing figures of trainers like Cynthia-
Kind of a shame. I think Mega has been doing a great job with the license. I can only hope Lego doesn't go the 18+ overpriced route or what they did for Mario. If the do it like Animal Crossing it should be fine, but that's basically what Mega has already been doing.
My two worlds colliding. I honestly don’t know how to feel about this yet. There’s so much from this series I’d want to see that honestly I don’t know where to start.
I think one of the cooler things they could do would be Pokémon evolution sets similar to the creator 3 in 1s.
@BLProductions said:
" @Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
... cars, trucks, motorcycles, boats, trains, airplanes, houses, construction vehicles, medieval castles, pirate ships, tractors... Heck, New Zealand is pretty small, right? Definitely cheaper than 10354 ....
Gosh, I guess LEGO really should just scrap all their product lines and only sell Classic buckets, dinosaurs (not the trees or ATVs, just the dinos!), and space sets (that INCLUDES Star Wars), because those are the only things LEGO makes that you can't buy fully-functional in real life (yet). LEGO really should be ashamed of themselves... they've been scamming people with these fake models of real-world things since the 1950's!
And, by the way, could you point me towards the nearest shop selling real, living Pokemon? The ones that magically spring in and out of little balls at a whim? Price needs to be good, too... preferably under $20 for these super rare animals. Asking for a friend. "
Do we need to introduce a rule where any vaguely wry or flippant comment needs to have a footnote that says "I'M JUST JOKING"? Perhaps that would stop people from launching personal attacks when they don't understand something.
Pokemon is a product line that already exists as games, toys and collectables, all in a form that the product is designed for. LEGO Pokemon will not quite look right, because of the limitations of LEGO. And so all the Pokemon fanboys and fangirls who are so giddy with excitement about the announcement are going to end up angry and disappointed when the final LEGO products arrive and they don't look exactly right. (By way of example I give you the uproar with every Star Wars set that's released.)
@Hiratha said:
" @Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
I don’t think I understand this joke."
That's okay. Apparently it's very subtle and a lot of people don't notice it at all.
@Block_n_Roll said:
" @BLProductions said:
" @Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
... cars, trucks, motorcycles, boats, trains, airplanes, houses, construction vehicles, medieval castles, pirate ships, tractors... Heck, New Zealand is pretty small, right? Definitely cheaper than 10354 ....
Gosh, I guess LEGO really should just scrap all their product lines and only sell Classic buckets, dinosaurs (not the trees or ATVs, just the dinos!), and space sets (that INCLUDES Star Wars), because those are the only things LEGO makes that you can't buy fully-functional in real life (yet). LEGO really should be ashamed of themselves... they've been scamming people with these fake models of real-world things since the 1950's!
And, by the way, could you point me towards the nearest shop selling real, living Pokemon? The ones that magically spring in and out of little balls at a whim? Price needs to be good, too... preferably under $20 for these super rare animals. Asking for a friend. "
Do we need to introduce a rule where any vaguely wry or flippant comment needs to have a footnote that says "I'M JUST JOKING"? Perhaps that would stop people from launching personal attacks when they don't understand something."
Where's the personal attack?
Guaranteed there will be an oversized Lego built Charizard card in the first year
The mega sets are fine, I don’t see Lego doing any better for any less
@stevild3 said:
" @KyloBen1012 said:
"Pls give us a CMF line!"
Absolute peak concept! We will never be higher"
So you're saying that we're the best, the best that ever was?
Maybe they can steal Halo from Mega Blocks next!?
@Retroblox77 said:
"Wonder how big Pokemon tax is gonna be..."
And the added Nintendo tax. We're in trouble!
@Joel_Baker said:
"Oh wow. I hope they put cool designers on the project ;)
…We did :)"
And that is exciting!
@Block_n_Roll said:
" @Hiratha said:
" @Block_n_Roll said:
"The latest in a VERY long line of "Things built in LEGO that you should simply just buy the thing" so that you get something that does what it's supposed to and costs far less. Reference: games consoles, sneakers, musical instruments, chess sets, Lamborghinis, Disney castles, ...."
I don’t think I understand this joke."
That's okay. Apparently it's very subtle and a lot of people don't notice it at all."
I would appreciate the explanation.
I am particularly familiar with Pokémon, but I'm happy that this will exist for the people for whom it is meaningful.
Very excited for all of you Pokemon fans out there!
Zero interest myself - but very excited for the rest of you.
Very excited that my wallet will get a small break, and I can direct my money to the other dozen themes I like!
NOT excited to seeing all the scalpers on FB Marketplace and elsewhere, asking for 2x to 3x retail price, for sets that are only out-of-stock because those same scalpers have bought out every store on the planet (plus LEGO.com) !!!
Warning, unpopular opinion!
Who the heck asked for this? This license already exist with mega or whatever that brand is called. People or kids whom like Poketmonster would have bought these already. Is there any need for LEGO to take this license? Arent they earning enough money!? I bet with the Lego branding the prices will be insane for Poketmonster sets. Same for boring old Star Trek. It belongs to blue bricks and there it should stay in my opinion! I do not get it at all, all this license swapping... What if LEGO would go only original and take a big fart onto all those stupid movie licenses. Sorry, i just hate what LEGO becomes. It becomes a Decoration brand instead of a toybrand. Or another pusher for other Brands to push up.. realy, i found it dumb, lazy and lame to always rely on already existing stuff to be honest.
LEGO is LEGO and there shouldnt be any licenses in my opinion. Where the heck is the origniality?! But it seems licenses are more important then anything else the bricks have to offer, but thats to blame on the crowds i guess..
Mega made brick built Pokemon, but no people as far as I am aware. Will LEGO make brick-built Pokemon and minifigure trainers? I'm curious to see what improvements the LEGO group can make to the buildable world of brick based Pokemon.
Just for the love of God, do not make it digital only instructions with an app like the first run Super Mario sets. I'm still sitting on a few unbuilt product because of lack of app support ability and limited online access.
I'm curious, I wonder if they'll make brick built Pokemon with constraction based trainers? That would be interesting I think.
Lego Singapore announced they won't be for sale here in Singapore and some other markets. That's simply diabolical.
@Odeinoichus said:
"Just for the love of God, do not make it digital only instructions with an app like the first run Super Mario sets. I'm still sitting on a few unbuilt product because of lack of app support ability and limited online access."
Given that the Mario sets have paper instructions now, I'm pretty sure that Lego realizes that digital-only was a bad idea.
@Oli said:
"Warning, unpopular opinion!
Who the heck asked for this? This license already exist with mega or whatever that brand is called. People or kids whom like Poketmonster would have bought these already. Is there any need for LEGO to take this license? Arent they earning enough money!? I bet with the Lego branding the prices will be insane for Poketmonster sets. Same for boring old Star Trek. It belongs to blue bricks and there it should stay in my opinion! I do not get it at all, all this license swapping... What if LEGO would go only original and take a big fart onto all those stupid movie licenses. Sorry, i just hate what LEGO becomes. It becomes a Decoration brand instead of a toybrand. Or another pusher for other Brands to push up.. realy, i found it dumb, lazy and lame to always rely on already existing stuff to be honest.
LEGO is LEGO and there shouldnt be any licenses in my opinion. Where the heck is the origniality?! But it seems licenses are more important then anything else the bricks have to offer, but thats to blame on the crowds i guess.."
Lots of people have been asking for this, just read through the comments. There have been plenty of times I've walked through the store and thought to myself "those are pretty cool, too bad it's Mega".
Lego is the largest toy company in the world, and has been expanding every year. Why wouldn't other companies want to get licensed with them? Especially when licenses with arguably subpar brands aren't bringing in nearly as money as the IP holder had hoped? Both Lego and the other IPs are in business to make money.
Licenses switch hands all the time. It's why you see TV series split between streaming providers.
Lego does produce "original" stuff quite regularly. I agree that they should increase production of some of their original products though (like castle and priates).
@Oli said:
"Warning, unpopular opinion!"
You forgot “stay off my grass!”
@SG_BRICKCOLLECTOR27 said:
"Lego Singapore announced they won't be for sale here in Singapore and some other markets. That's simply diabolical."
They promised “no regional exclusives”, not “no regional exclusions”. Someone mentioned there being a split license, where someone else holds the rights in SE Asia, so not much they can do about it, apparently.
I didn't expect this license coming to LEGO! I'm so excited. This theme can go for a long, long time with more than 1000 Pokemon and various play or display possible sets for young and old. I hope for minifig scale sets, and some nostalgic easter eggs or throwbacks. Recreate a story from the TV series or games would be great.
I don't have any info on Mattel's Pokémon license for Mega Construx but given that Lego also seems to have snatched the Star Trek license off BlueBrixx, it seems the monopolist has found a new road to travel after trying to sue the heck out of competitors out of the blue and with borderline nonsense reasoning.
The Star Trek license didn't get extended and miraculously, shortly afterwards, Lego announces a Star Trek set. I've read in the comments here that no new Pokémon Sets of Mega seem to be coming this year which might just mean Mattel's license also didn't get extended and Lego might've "picked it up". Now, I'm not accusing anyone of anything, but promising the property/IP holders a bigger margin through WAY higher prices AND higher sales numbers despite deteriorating quality if they just let the license of a competitor run out and instead make a deal with Lego COULD be a potential business strategy.
As Fleming put it: "Once is happenstance. Twice is coincidence. Three times is enemy action." Any guesses as to what other bigger IP out there is currently licensed by another brick manufacturer which we could mysteriously see pop up in Lego's portfolio?
@Dimrah said:
"I don't have any info on Mattel's Pokémon license for Mega Construx but given that Lego also seems to have snatched the Star Trek license off BlueBrixx, it seems the monopolist has found a new road to travel after trying to sue the heck out of competitors out of the blue and with borderline nonsense reasoning.
The Star Trek license didn't get extended and miraculously, shortly afterwards, Lego announces a Star Trek set. I've read in the comments here that no new Pokémon Sets of Mega seem to be coming this year which might just mean Mattel's license also didn't get extended and Lego might've "picked it up". Now, I'm not accusing anyone of anything, but promising the property/IP holders a bigger margin through WAY higher prices AND higher sales numbers despite deteriorating quality if they just let the license of a competitor run out and instead make a deal with Lego COULD be a potential business strategy.
As Fleming put it: "Once is happenstance. Twice is coincidence. Three times is enemy action." Any guesses as to what other bigger IP out there is currently licensed by another brick manufacturer which we could mysteriously see pop up in Lego's portfolio?"
Welcome to Capitalism. Making money is the end goal of every business, and the more money the better... Otherwise they wouldn't be in business - they'd be a charity / non-profit! If you can get a better, bigger pile of cash with company A than B, then WHY are you staying with B past when the original contract ends?! Get out while you can and hitch your wagon to the best, winningest horse around, which in this case is LEGO.
This better be good. Been waiting my entire life for this.
@Dimrah:
Hey, all is fair in love and capitalism. No really, but where were you to complain every time TLG lost a license to one of their own competitors? Just off the top of my head, they've lost SpongeBob, TMNT, and Spiderman (got him back, along with the rest of Marvel). In the latter case, they technically weren't even the same license. TLG got Spiderman from Sony's movie license, where Marvel was licensed by...someone...directly from Disney. And Disney probably just used their approval clause to kill TLG's merchandise contract, the same way they prevented Fox from being able to merchandise their X-Men films once the MCU got going.
All you know is that multiple licenses have expired with other companies, only to be revived with TLG. You don't know that any of those licenses were cancelled early vs simply expiring on their own timeline. You also don't know that TLG went hunting them down, vs the IP owners breaking down TLG's door. @Murdoch17 is right. If the original contracts did expire, then it makes sense that anyone who liked getting a taste of the construction toy market would want a better meal. In the case of Pokemon, TLG got in the door with a non-competing contract for Mario, then picked up Zelda and Animal Crossing. It only makes sense for Nintendo to want all of their contracts under the same roof, especially when they can compare their sales numbers between the two companies.
@8BrickMario said:
" @Sethro3 said:
I think Mattel did try Barbie brick sets for a time, like they did with their Monster High brand, but it wouldn't have gone very far. There was visible influence from Friends, though."
We have a Barbie Mega blocks set that was offered this xmas. Surprised that the minifigs are very good, they have really cool parts that LEGO does not mold, and some very cool play features. LEGO could learn a thing or two, instead of trying with hair on minifigs.