Introducing Brick Bagz

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If you have kids that like to build, rebuild, and perhaps take their sets to play with while away from home, you might be looking for a storage solution designed to facilitate that.

That is what Brick Bagz, which are launching on KickStarter on Monday, are designed to do.


Essentially, Brick Bagz are high-quality pouches designed specifically for storing LEGO sets and their instructions. They'll be available in a range of sizes to accommodate different sized sets. The sample I've been sent is 25x18cm, suitable for medium-sized ones containing several hundred pieces.

They are extremely well-designed and manufactured, with a number of attractive flourishes that elevate them beyond simple pencil cases, such as an embroidered logo on the front, and matching zip pull and internal material.

They also have practical features, too, such as a transparent pouch on one side in which to store instructions, and padded sides to help keep the bricks inside from being damaged in transit.

They certainly do what they are designed to very well. Whether they are an overkill for your use case is for you to decide but if you are in the market for quality, attractive and practical storage pouches, you'll find much to like here.

The regular retail prices for the bags will be as follows:

  • Small - £9.99 - 100-200 bricks
  • Medium - £13.99 - 300 - 500 bricks
  • Large - £17.99 - 500 - 700 bricks
  • Extra Large - £23.99 - up to 1,500 bricks

About the KickStarter campaign, project initiator Varun writes: "We're aiming to raise £2,500 at launch to cover the cost of manufacturing our first batch and carrying out essential product testing. This ensures everything meets the standards required for a playable product. Of course, the more we raise, the more flexibility we’ll have when we officially go to market.

"We’ve created 4 reward tiers with increasing discounts the more you pledge:

  • Tier 1Single Item:
    Choose any size. Approx. 20% off RRP.
  • Tier 2Bundle of 4:
    Choose either a single-size bundle (e.g. 4 x small) or a mix (e.g. 1 of each size). Approx. 29% off RRP.
  • Tier 3Mega Bundle (8 items):
    Includes 2 full sets (2 x 1 of each size). Approx. 30% off RRP.
  • Tier 4Super Mega Bundle (12 items):
    Includes 3 full sets (3 x 1 of each size). Approx. 35% off RRP.

"Plus, if we surpass our base goal, we have some exciting extras planned:

  • £20,000 – Unlocks additional colour option
  • £30,000 – Even more colour choices
  • £50,000+ – Surprise stretch goal revealed!!"

You'll find more information on the Brick Bagz website. The project will go live on KickStarter on Monday, at which point you'll be able to pledge your support to secure some for yourself.

Thanks to Varun for sending the sample for examination. All opinions are my own.

40 comments on this article

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By in Netherlands,

This really feels like someone tried their hardest to invent a problem before coming up with its solution.

Or if I'm being unkind: vice versa.

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By in United Kingdom,

When my kids were young, we used to use a plastic lunchbox style box with a cut down baseplate glued to the lid. It kept all the bricks together and gave a building surface. But that was random bricks rather than sets. I'm not sure I'd want them to take sets while travelling away from home as pieces go missing and that means they cannot build the set.

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By in United Kingdom,

I quite like the idea and it looks like a nice product. it's the sort of thing I might consider. But not Kickstarter. I'll wait until they've got a proper retail product.

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By in Denmark,

This seems like a great option to use compared to storing your bricks in ziplock sandwich bags after you've taken them apart either to store or sell.

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By in Australia,

Nothing against the company, nice idea, but it's a glorified pencil case.

Also up to parents, but personally I would strongly discourage any child from taking lego on holiday.

I never did precisely because things just get lost.

Why I as an AFOL recently lost a piece after I accidentally dropped a set. Of course it's a rare colour too so not easy to replace.

I think lego's plastic suitcases are a better and easier way to keep a set together and have a 'playspace'.

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By in United Kingdom,

I feel I must be missing the point here. What actually makes these bags special?

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By in Ukraine,

Uhhhhh... It's a good idea, of course, but who exactly needs these bags?..

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By in Netherlands,

I prefer these: https://brickset.com/sets/tag-Ikea

Not because it's more practical (because it definitely isn't), but because it's official LEGO (produced for IKEA by TLG in the Kladno manufacturing plant.) Yes, I'm a sucker for the original brand.

Conclusion: If these pouches were made by or in license of TLG I might consider buying one... or two... or three... or all four. Even if I totally wouldn't need them (yes, that's how stupid or impulsive I can be sometimes.)

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By in United States,

All I got is a rock. :(

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By in Netherlands,

If you've ever seen a child or been one, you probably know that taking LEGO sets (or anything else that's small) outside of the house is a really bad idea to begin with. :'-)

Probably better to spend the money on a toy that a kid can play with during a trip or on vacation than investing it in a pouch for LEGO bricks. But if you do have a kid that is able to manage to keep all their LEGO pieces in one place without losing or displacing them, this might be a good product.

It does look nice, and it could be a good way to storage sets, even though 10 quid for a pouch for a 200-piece set (roughly 15 to 25 quid, depending on the size of the pieces) does add a lot to the overall price. You can buy a lot of plastic ziplock bags for that price, and they'll work just as fine if storage is your only concern.

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By in United States,

We brought puzzles for the kids to do on our last beach vacation. Never thought to bring LEGO though. And I agree with you all, probably not a great idea because they’d likely lose pieces.

Could be good though for storing individual sets at home though. Like the 3-in-1 sets and make it easy to keep separate for rebuilding.

Not sure if any of you all have young kids. But at age 5 and 7, my kids still have trouble closing zip lock, so this zipper would be much better for my kids.

Kickstarter is a big red flag for me though. There’s only been one that I’ve ever backed and not regretted it later.

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By in United States,

Seems like a poor solution to me. Children do not typically build in a way that makes this useful, and in order to be useful their creations must be fully disassembled. I see more frustration and disappointment from these than I see a solution.

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By in United States,

looks like a nicely designed and well-made product, but as an AFOL one of the things that would prevent from adopting in mass (in addition to cost) is the lack of being able to see what’s inside or easily label

As someone who is not a MOCer, I currently store sets in ziplock bags of various sizes and it has been a pretty foolproof system for years.

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By in Netherlands,

Nice looking product looking for a purpose.....

Also.....a Kickstarter to raise 2500 quid to make the product a reality....that both seems very little money to produce a bunch of those, but also so little it makes me wonder why it's even on Kickstarter. Guess they don't believe enough in the product to invest even that little into it?

Or am I being too negative here?

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By in United States,

@Mattewes said:
"I feel I must be missing the point here. What actually makes these bags special? "

They have a little window thingy you can slip the instruction booklet into. Otherwise it's just a make up bag in my opinion.

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By in Netherlands,

@Aardtacha said:
" @Mattewes said:
"I feel I must be missing the point here. What actually makes these bags special? "

They have a little window thingy you can slip the instruction booklet into. Otherwise it's just a make up bag in my opinion."


Now here's the thing: A new set comes in a box, which offers pretty decent protection to its contents. Once it has been build before.....do kids actually care about instructions?

I do still have most of the instructions from my childhood sets, mostly thanks to my parents, since as a kid I couldn't care less. Build once according instructions, and after that build your own stuff (MOCcing probably wasn't invented yet....). Only decades later did I build all the old stuff once again according the instructions.

Looking at it that way, I could only see some purpose for Creator 3-in-1 sets after building the primary build.

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By in United Kingdom,

Gotta agree with @Crux that this is very much a solution to a problem that doesn't exist, and @Brickchap that its pretty much nothing more then a glorified pencil case.

Sorry to the guys making this, but theres already plenty of products out there that serve the purpose you want for far cheaper... Heck, I can buy a larger then the extra large, multi pocket pencil case for half what you're asking for the smallest once.

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By in United States,

@WizardOfOss said:
"Nice looking product looking for a purpose.....

Also.....a Kickstarter to raise 2500 quid to make the product a reality....that both seems very little money to produce a bunch of those, but also so little it makes me wonder why it's even on Kickstarter. Guess they don't believe enough in the product to invest even that little into it?

Or am I being too negative here?"


I'd imagine they aren't sure how much of a market there actually is for this. All of the various objections people have come up with here in the comments are pretty obvious, and just because they believe they've come up with a better solution doesn't mean they're sure anyone will agree.

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By in United Kingdom,

I probably wouldn't buy these

But it would be cool if Classic sets like 10696, 10698 or 10713 came in packaging like this instead of just another space-consuming big plastic box (which is usually only about half full when the set is new). I have a lot of those kinds of sets, and once the parts get mixed up they never see the inside of the box again and the boxes have to get repurposed elsewhere, or get disposed of.

At least this kind of pouch would be much easier to store and reuse. Maybe Lego should buy up the startup company and use their ideas for themselves.

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By in United States,

Building set on vacation is fun but I can’t see a case where any of my kids would get one of the icons bags. :o)

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By in United States,

I like it. But as an AFOL with over 1,000 sets, it would cost a small fortune to house all of them. I do like the clear sleeve on the front for instructions. I put mine in the bags the parts come in(in most cases), put them in a plastic bin with the set number n the outside. These bags would also solve the annoyance & messy storage of my instructions. But they would need to be a lot of cheaper to buy in bulk.

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By in United States,

@VaultDweller_197 said:
"This seems like a great option to use compared to storing your bricks in ziplock sandwich bags after you've taken them apart either to store or sell."

I'm not sure, ziplocks (especially freezer bags) have been a great solution. Instructions get filed in a bin in the garage and we almost always just use digital instructions when we want (phone or tablet). This might be nice for younger kids, though, whom you might not want to entrust a delicate device to. I do like the elegant solution of the instructions in the clear window telling you what the set is. Much nicer than number scrawled on the bag in a sharpie.

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By in United Kingdom,

@WizardOfOss said:
" @Aardtacha said:
" @Mattewes said:
"I feel I must be missing the point here. What actually makes these bags special? "

They have a little window thingy you can slip the instruction booklet into. Otherwise it's just a make up bag in my opinion."


Now here's the thing: A new set comes in a box, which offers pretty decent protection to its contents. Once it has been build before.....do kids actually care about instructions?

I do still have most of the instructions from my childhood sets, mostly thanks to my parents, since as a kid I couldn't care less. Build once according instructions, and after that build your own stuff (MOCcing probably wasn't invented yet....). Only decades later did I build all the old stuff once again according the instructions.

Looking at it that way, I could only see some purpose for Creator 3-in-1 sets after building the primary build."


I think kids do care and keep instructions. Long ago, setscwere fairly simple and kids didn't have tons of lego, so it tended to get used as general building blocks once built and plated with rather than as the set. Whereas these days kids have a lot more lego and the parts are more specialised which I think mean (at least some) kids tend to build the set then keep it as the set. They might still play with a pile of bricks but keep the set as a set.

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By in United States,

The biggest flaw is that these are not cost effective for their ultimate utility, being a resealable bag that can hold LEGO bricks. I'm sure that the soft fabric will be nicer for the parts and won't get stretched out when tightly filled like your smaller Ziplock bags, but not worth migrating over compared to getting another plastic bag out of the box. I suppose this is a "tidier" solution to storing individual sets, being an opaque bag with a slot for the instructions to act as a graphic label, but that's when the other thing comes in - if the windows are sized to specific instruction manual dimensions, and there's two different standards for dimensions used by Lego, are these only tailored for European set releases? The endeavor does sound British-centric, so I wouldn't be surprised.

Given that Lego is an expensive hobby as it is, tacking on an additional set's cost for a bag for one set is not a good solution for AFOLs *or* parents of young kids. Combined with the dubious crowdfunding goal and possible region-centric design and distribution, I'll pass.

[Also, the "Z" in "Bagz" screams uncreative copyright safety measures towards an otherwise generic name, and the logo / graphic design pattern barely even resembles anything brick-related, which again feels like trying to avoid getting sued. How can something be so specifically niche and so unattractively generic at the same time?]

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By in Netherlands,

@CCC said:
" @WizardOfOss said:
" @Aardtacha said:
" @Mattewes said:
"I feel I must be missing the point here. What actually makes these bags special? "

They have a little window thingy you can slip the instruction booklet into. Otherwise it's just a make up bag in my opinion."


Now here's the thing: A new set comes in a box, which offers pretty decent protection to its contents. Once it has been build before.....do kids actually care about instructions?

I do still have most of the instructions from my childhood sets, mostly thanks to my parents, since as a kid I couldn't care less. Build once according instructions, and after that build your own stuff (MOCcing probably wasn't invented yet....). Only decades later did I build all the old stuff once again according the instructions.

Looking at it that way, I could only see some purpose for Creator 3-in-1 sets after building the primary build."


I think kids do care and keep instructions. Long ago, setscwere fairly simple and kids didn't have tons of lego, so it tended to get used as general building blocks once built and plated with rather than as the set. Whereas these days kids have a lot more lego and the parts are more specialised which I think mean (at least some) kids tend to build the set then keep it as the set. They might still play with a pile of bricks but keep the set as a set."


Could be (but do they even take them apart then?), but even then this seems like a not that practical and also rather pricey method of keeping sets separated.

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By in United Kingdom,

I want to like it, but I don’t really see the point… ziplock bags, clear plastic boxes, pencil cases, makeup bags, plenty of existing options but I do like how this looks “branded”

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By in United Kingdom,

The sleeve is an inspired idea, but I suspect it would be frustrated by TLG's endless obsession with slightly different sizes of instructions before too long.

I'm glad to see the letter z making a comeback though.

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By in United States,

We don’t let Lego leave the house. That’s how parts get lost and a child starts crying. Lego stays home. He can take Hot Wheels instead as he’s not attached to any and parts don’t fall off if it’s dropped.

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By in United States,

Be nice as a gift, if going on vacation. If it's (lego) retired. Even then am 50/50 on it. Con not Lego, Pro looks nice as a gift like wrapping paper.

You can get pouches, makeup bags for cheap at a lot places.
What I thought was funny if your leg is getting damaged in transit... you got more bigger problems with all your other items.

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By in United States,

If was me, I'd say here is more lego for when you get back... or would you rather get a bag to hold them?

I wonder which would get picked... but good them for trying.
to each his own...

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By in United Kingdom,

@Andrusi said:
" @WizardOfOss said:
"Nice looking product looking for a purpose.....

Also.....a Kickstarter to raise 2500 quid to make the product a reality....that both seems very little money to produce a bunch of those, but also so little it makes me wonder why it's even on Kickstarter. Guess they don't believe enough in the product to invest even that little into it?

Or am I being too negative here?"


I'd imagine they aren't sure how much of a market there actually is for this. All of the various objections people have come up with here in the comments are pretty obvious, and just because they believe they've come up with a better solution doesn't mean they're sure anyone will agree."


I guess time will tell whether or not these are a good idea.

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By in Norway,

?? (Popcorn emoji removed in db)
The enthusiasm in the comments never fail to amuse me. Why read about a product you are sure isn’t for you, or perhaps why scroll to bottom just tto went?

For kids that spend time at two parents (gasp!) or for kids frequently visiting grandparents his is a great thing, since could swap content each time, and it would still be more sturdy than ziplock while compact to fit in school bag

Or for the AFOL business traveler wanting some of that «zen» building of Botanicals etc on the go it is somewhat discreet at security but snugly in pc bag (for modest size t least I guess)

But please do write up a reader article on cheap but sturdy storage and transport solutions, the ones have seen here are mostly about entire collection and sorting

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By in Netherlands,

@sparrownest said:
"?? (Popcorn emoji removed in db)
The enthusiasm in the comments never fail to amuse me. Why read about a product you are sure isn’t for you, or perhaps why scroll to bottom just tto went?

For kids that spend time at two parents (gasp!) or for kids frequently visiting grandparents his is a great thing, since could swap content each time, and it would still be more sturdy than ziplock while compact to fit in school bag

Or for the AFOL business traveler wanting some of that «zen» building of Botanicals etc on the go it is somewhat discreet at security but snugly in pc bag (for modest size t least I guess)

But please do write up a reader article on cheap but sturdy storage and transport solutions, the ones have seen here are mostly about entire collection and sorting "


Well, if you insist. Here goes:

"5006867 exists."

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By in Norway,

@Crux said:
" @sparrownest said:
"
it is somewhat discreet at security but snugly in pc bag (for modest size t least I guess)

But please do write up a reader article on cheap but sturdy storage and transport solutions, the ones have seen here are mostly about entire collection and sorting "


Well, if you insist. Here goes:

"5006867 exists.""


Might be low key at schipol, but still thinking 3-4 medium bags better value. But thank you for the effort :)

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By in United States,

@missedoutagain said:
"Be nice as a gift, if going on vacation. If it's (lego) retired. Even then am 50/50 on it. Con not Lego, Pro looks nice as a gift like wrapping paper.

You can get pouches, makeup bags for cheap at a lot places.
What I thought was funny if your leg is getting damaged in transit... you got more bigger problems with all your other items."


I tend to buy most of my stuff like this from the wearable art section at Hobby Lobby. Decently-sized canvas bags are anywhere from $1-3 depending on the size. Most of mine are the dollar ones, and they hold a ton of stuff. I know I've got several small wrenches, a ratcheting screwdriver, and a set of punches in the one that rides in my trunk toolbox.

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By in United States,

@ra226 said:
" @VaultDweller_197 said:
"This seems like a great option to use compared to storing your bricks in ziplock sandwich bags after you've taken them apart either to store or sell."

I'm not sure, ziplocks (especially freezer bags) have been a great solution. Instructions get filed in a bin in the garage and we almost always just use digital instructions when we want (phone or tablet). This might be nice for younger kids, though, whom you might not want to entrust a delicate device to. I do like the elegant solution of the instructions in the clear window telling you what the set is. Much nicer than number scrawled on the bag in a sharpie."


I’ve bought a crazy amount of Hefty freezer bags over the years, which I use to pack MOCs for travel. I do also use the standard bags, but mostly only when it’s a size they don’t offer in the freezer variety (1/2qt and 2.5gal).

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By in Russian Federation,

I've seen a family who stored their sets in the file folders.

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By in United States,

My childhood Lego got stored and transported in an old pillowcase.

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By in United States,

Is it big enough to hold snails? Just asking for another Bricksetter…

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By in United Kingdom,

Hi everyone,

Thank you so much for taking the time to share your thoughts, we truly appreciate the honesty and feedback.

I wanted to share a little bit about why Brick Bagz came to life. As a dad of two young LEGO lovers, we’ve built up quite the collection over the years. Like many families, we simply don’t have the space to keep sets permanently built and more plastic storage boxes weren’t the solution we were looking for.

When I searched for alternatives, everything I found from Ziploc bags to plastic sleeves and pencil cases fell short. Most used harsh plastics like PVC, weren’t eco-conscious, and didn’t provide a simple way to store instructions alongside the bricks.

We designed Brick Bagz to be durable, portable, and kinder to the planet. My youngest regularly rebuilds his favourite sets from our bags and we take them on outings when we need a little rest time. As a result all the pieces stay together even if he's half way through it, and the instructions are always at hand. We’ve invested a lot in LEGO over the years, and we felt our storage solution should reflect that same care and quality as the sets being built.

We totally understand that Brick Bagz may not be for everyone. But for those who like to keep their builds organised, portable, and protected, we wanted to add a little finesse to the look and feel of Lego.

As for Kickstarter, this is about validating the idea. As we are funding this solely by ourselves, we wanted to be 100% confident in the product, before investing so much. The campaign allows us to have these discussions and obtain feedback. As part of the campaign, we’re offering up to 40% off to help us fund our first production run and ensure we meet top standards through robust testing. We’d love to exceed our initial goal so we can unlock even more features/colours through our stretch goals. As soon as the campaign concludes, our online shop will go live.

If you have any questions or thoughts, we’re always happy to chat. Thank you again for the feedback.

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