Two LEGO Nike sets revealed!

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LEGO has unveiled two new Nike sets, following 43008 Nike Dunk, released earlier this summer.

43010 Slam Dunk and 43021 Dunk Trickshot will both be launched on the 1st of September and include 809 and 454 pieces, respectively.

These are certainly interesting and unusual sets, taking me back to the days of LEGO Sports in the early 2000s. Images and pricing information are available below...


43010 Slam Dunk

  • 809 pieces
  • £59.99, $69.99, €69.99


43021 Dunk Trickshot

  • 454 pieces
  • £34.99, $39.99, €39.99


What do you think of these additions to the Nike range and what else would you like to see? Let us know in the comments.

86 comments on this article

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By in United Kingdom,

While I'm not quite sure about these sets, considering the discourse around who are these for etc etc, I have actually seen kids who have bought the first set in this line, so clearly there is an appeal.

The slam dunk set doesn't look that great, but I think the concept is pretty interesting and the price seems... fine.

I am actually personally quite interested in the Dunk Trick shot set. The mechanism seems interesting and ads some more value and interest, the price seems good, and as a display piece it actually seems interesting.

I know absolutely nothing about Nike shoes but if this smallest set goes on discount I'll be seriously considering picking it up, as it seems an interesting thing. I think these both are better than the first set in the theme too.

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By in United States,

And we thought product placement in movies was getting out of hand…

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By in Jordan,

The Dunk Trickshot looks kinda neat, but the Slam Dunk set looks super rough.

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By in Netherlands,

"Hey guys, can I join your game?"

"No, John."

"Wh, why? Is it because of my freakishly large shoe? It's the shoe, isn't it? I can't help having one giant foot!"

"It's not the foot, John. It's the fact that you have unnecessarily complex machinery hidden within your shoe to help you cheat at basketball. Lose the cheating-shoe, and you can join our game."

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By in United States,

Will be getting 43021 ! As a huge sports fan I’m pretty excited about the collab, but I think my wallet would just about kill over if something Baseball related landed. Anyways, I think both look nice (although 43010 isn’t great), and the prices are reasonable! I’ll be excited for more!

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By in Australia,

The Trickshot one looks pretty neat. The other one is an abomination

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By in United Kingdom,

Slam dunk looks like they came up with a design for the shoe at that scale and built a set around it to roughly the same scale and a limited budget. I think dunk trick shot looks great - colourful and fun at a decent price.

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By in United States,

Why not just produce Nike shoe replicas with this license and these budgets? These will be on clearance at Lego stores by the Holiday season...

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By in Netherlands,

@TheOtherMike said:
"I was wondering the figure in 43021 was holding the ball, then I looked closer and realized that it was the head of https://brickset.com/minifigs/nike001/b-ball-head with no printing."

Ah. Yes. Good catch, and in hindsight, using the severed head of a mascot as sports-equipment is a good deal more problematic than the cheating-shoe ever was.

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By in United Kingdom,

These are interesting and unique sets. Whilst I’m unsure whether I’ll buy either, they are kind of giving me 2000’s Lego Sports/NBA vibes.

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By in United States,

I say 'Meh, not my thing.' But there are people out there who will buy it, even though I won't be.

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By in United Kingdom,

I’m sure Lego have done their market research, but really confused about who they think will be buying these.

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By in United Kingdom,

I really like 43010 Slam Dunk. It reminds me of the figures in 21334 Jazz Quartet.

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By in United States,

Absolutely awful sets. The brick built fig might be a top 5 worst set of all time.

Lego could charge $30 more on each of these with an nba license to slap on them and I guarantee they’d sell better than this slop.

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By in United States,

So the new basketball element has a anti-stud hole in the bottom now?
I call "traveling".

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By in United States,

Wait hang on a second, 43021 has false advertising. Unless of course they’re giving you two heads, because they certainly aren’t the same in these pictures.

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By in Puerto Rico,

Ok, go basketball.

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By in Australia,

Depict use of fossil fuels...bad.
Make sets in partnership with fuel company...really bad.
Call spaceship by its 45-year-old name that refers to indentured labour...really, really bad.
Make sets in partnership with Nike...sounds like an awesome idea!

It's getting to the point where it's hard to defend TLG's absolute lack of optics, something TRULY is rotten in the state of Denmark.

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By in Ireland,

@Wallace_Brick_Designs said:
"Wait hang on a second, 43021 has false advertising. Unless of course they’re giving you two heads, because they certainly aren’t the same in these pictures."

The press release says that there is a Male and female head like with the D&D minifigures

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By in United States,

@RawBrick69 said:
" @Wallace_Brick_Designs said:
"Wait hang on a second, 43021 has false advertising. Unless of course they’re giving you two heads, because they certainly aren’t the same in these pictures."

The press release says that there is a Male and female head like with the D&D minifigures "


Ah… that sums it up. I don’t read the press releases anymore, save for Ideas sets. They’re just too fake. Thanks for clarifying.

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By in Germany,

I guess they're cool for fans of Basketball, or Nike in general.
I'm neither, so, moving on.

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By in United States,

The Dunk Trickshot is okay, but the Slam Dunk is absolutely horrible.

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By in United States,

@TheOtherMike said:
"I was wondering the figure in 43021 was holding the ball, then I looked closer and realized that it was the head of https://brickset.com/minifigs/nike001/b-ball-head with no printing."

I…didn’t know that minifig was a thing. Guess that shows how much attention I paid to the previous set.

@Rimefang:
Yeah, yeah, whatever. I wanna know what the top hole is. Is it a hatpin hole and we can set the ball on fire? Or is it a bar hole and we can mount it on a spear as a warning to other sportsballs?

@magni_nominis_umbra:
Took me a bit to figure out the spaceship one. My first thought was that the Shuttle Transport System was older than that. And that I had no idea how that name would be offensive.

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By in United States,

@PurpleDave said:
" @TheOtherMike said:
"I was wondering the figure in 43021 was holding the ball, then I looked closer and realized that it was the head of https://brickset.com/minifigs/nike001/b-ball-head with no printing."

I…didn’t know that minifig was a thing. Guess that shows how much attention I paid to the previous set.

@Rimefang:
Yeah, yeah, whatever. I wanna know what the top hole is. Is it a hatpin hole and we can set the ball on fire? Or is it a bar hole and we can mount it on a spear as a warning to other sportsballs?

@magni_nominis_umbra:
Took me a bit to figure out the spaceship one. My first thought was that the Shuttle Transport System was older than that. And that I had no idea how that name would be offensive."


It’s a standard Minifigure next hole. So theoretically, a clip could be attached and it could hold whatever you wanted it to.

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By in United States,

Meh. I am sure that there is a market but I am outside the target demographic for these. Which is fine, my wallet is very thankful that I am outside the target for many lego sets.

I don't even see parts I am excited for.

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By in United Kingdom,

The Slam Dunk one says customise your player. It looks like you can change the colour / design of their outfit and their pose but not the colour of the player like you can with the BH Bride and Groom.

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By in United States,

These aren't my thing, but I've got a friend who is a self-proclaimed "sneakerhead". He got the first Nike set, and he's hyped for these. These look to be pretty well done.

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By in United Kingdom,

@Your_Future_President said:
"And we thought product placement in movies was getting out of hand…"
In fairness to LEGO, there’s nothing covert about this. I abhor insidious messaging in goods and media, but this isn’t it. It could hardly be more in-your-face. Besides, you could probably reproduce almost all of both sets without Nike branded parts if you wanted the products without supporting the brand. And yes, I do realise that your comment was likely tongue-in-cheek.

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By in United Kingdom,

Seems a bit desperate to me. Not sure how big the market is for either of these…

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By in Japan,

While I'm still saving up for the first Nike Dunk set 43008 ,being a regular Nike consumer i might jump the queue on it and get this Trick Shot 43021 as it looks fun, playable, and colourful and the price is a lot friendlier. Slam Dunk looks ultra-modern and as a concept piece it's fine but it's a bit too sleek for my taste.
As well as Jazz Quartet 21334 , this reminds me of better-on-paper-than-in-brick figures like King Jayko 8701 Rascus 8772 but with elements of modern builds like Miles Morales 76225 for improved articulations. I'd still consider getting it for parts though but only after i got the first two trainer/sneakers sets (and the other sets designed to ruin my wallet this year with 77076 , 10352 , 75639 , and 72046 . It's a tough year for 80s/90s kids!! ^^;;)

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By in Netherlands,

These are pretty cool display sets, I can definitely see the appeal for basketball fans and Nike fans. They're much better than that weird Adidas shoe set from yore

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By in Netherlands,

I kinda like the Slam Dunk, though I can't help but see some anatomical issues that probably could have been avoided. But my biggest issue: It should have been the iconic Jumpman pose!

As for the Dunk Trickshot, just watched the video on Lego.com and seen the thing in motion......and I just don't get the appeal.

These sets seem less feel like "Hey, we got a cool idea, let's make a set out of it!", but more like two marketing departments desperate to give substance to this weird collab.

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By in United States,

LEGO still refusing to recolor the Mixels joints i see

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By in United States,

These are two of the Lego sets of all time

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By in United States,

@deetwenty said:
"What crap sets.

Seriously, don't children build anything creative anymore but are just consumer plebs? Or are their parents? Or do their parents think their children are good enough to be just merchanside consumers?

Where are sets like 722 733 744 ?"


I'm with you--I know consumerism is so ubiquitous there's no point even complaining about it anymore, and I'm torn bashing something other people are into (after all, I'm an adult who collects Lego), but I can't help it. These take me right back to when the "cool" kids in the 90s had their $200 pumps (and that was an early 90s $200).
Aside: 722 was my first Lego set and has a very special place in my heart. Such a great set, nice pick!

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By in United Kingdom,

Overpriced, overstickered, and under appealing... think that sums these up.

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By in United States,

@Wallace_Brick_Designs said:
"It’s a standard Minifigure next hole. So theoretically, a clip could be attached and it could hold whatever you wanted it to."

I’m not talking about how the minifig is holding the ball. 180° opposite, you can just make out a second hole that probably isn’t the same diameter, but I can’t see it well enough to tell what size it actually is.

@JulieHD:
They have been very clear about the fact that Mixel sockets are color-locked-and-threw-away-the-key. And they’ve been clear about why they made that decision. If this is information you’ve not heard of, and you’d like an explanation, all you have to do is ask. If you know all about it, then you’re probably also aware that they’re not likely to budge on this issue.

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By in Germany,

@PurpleDave: regarding the Mixel joint piece colour locking, I call BS to their explanation. They're simply doing it to save money, period.
These parts exist from other manufacturers in all colours of the rainbow, and at least the ones I own have the same clutch power as the LEGO ones. And no one can tell me LEGO are doing this because they are interested in product quality. They aren't anywhere else these days after all.

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By in United States,

Man, that slam dunk one looks super rushed to market. First draft aesthetic. Rough.

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By in United States,

The subject matter isn't really my thing, but 43008 Nike Dunk is a really nice-looking set--interesting shapes, good use of color, etc.

The less said about the other set, the better. Yikes.

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By in Netherlands,

@Your_Future_President said:
"And we thought product placement in movies was getting out of hand…"

Except this isn't product placement -- it's an actual product.

Hate it or love it, but despite many adults begging for more castles and SPACESHIPS!!1, it are mostly licensed sets that keep TLG afloat. The Starsy Warsies, the Harry Potteries, and the superhero stuff. Since nearly every corner of the pop culture spectrum is being accounted for, sports themes are the next frontier.

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By in Serbia,

I don't understand any of this

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By in Sweden,

I don't understand why anyone would be a fan of a shoe brand. I mean, prefer a brand over others if they make stuff that fits you better, sure. Buy their shoes, then. But to actually be a fan, to the point that you pay more money, for a product that isn't what you like them for, just to advertise their business, I don't get that. Because surely, this is aimed at those people, right?

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By in United States,

So is 43021 a fancier version of 3427?

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By in United Kingdom,

@MarcusHalberstram said:
"I’m sure Lego have done their market research, but really confused about who they think will be buying these. "

Possibly nobody. If Nike are paying enough, the actual profits from the sets might not matter

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By in Poland,

I actually saw people bashing these BECAUSE they are not just sneakers build.
We live in a clown world.

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By in United States,

The sets are cool enough but I'm not a basketball fan. About something football related?

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By in United Kingdom,

Partner Anon and I just spent a good twenty minutes discussing what we liked about the design choices in Slam Dunk. The crowd uses some great forced perspective. The colour choices are beautiful. The magical effects under the shoe are well-executed. The buildable figure is the first one I’ve seen that didn’t give me uncanny valley horrors, which sounds like damning with faint praise but it really isn’t - it takes what normally doesn’t work about those and makes virtues of them, the distortions becoming emotional expressions of the essence of a basketball player in motion.

The whole impact of the kit is not to capture how basketball looks, but how it feels both to play and to watch, when it’s a thrilling game and a great player is about to make a great basket. I think it’s a very impressive piece of art, even if it clearly doesn’t appeal to everyone.

Partner Anon didn’t much like Dunk Trickshot - well, they think it’s fine, but they don’t really get it - and I don’t think it’s as clever, cohesive or compelling a narrative as Slam Dunk, but I do really like the colours and the general cheerful vibe. It’s a charming little kit, and I especially love the basketball blur. Although I did spend a solid minute trying to figure out why the minifig has a graffiti fedora on the chest and what the hidden meaning of the fedora could be before I twigged that it was the combined Lego-Nike logo, just a little obscured by the hood.

Neither of us are massive trainer fans, so the Nike sets aren’t really for us, but so far I’ve been impressed by the execution. The first one took a day or so to grow on me, admittedly, but it did grow on me. Money and space no obstacle I’d be tempted to pick them up as nice bits of design in their own right.

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By in United States,

@RTS013 said:
"I don't understand why anyone would be a fan of a shoe brand. I mean, prefer a brand over others if they make stuff that fits you better, sure. Buy their shoes, then. But to actually be a fan, to the point that you pay more money, for a product that isn't what you like them for, just to advertise their business, I don't get that. Because surely, this is aimed at those people, right?"

You know how many AFOLs have a room full of sealed sets, just because they want to collect them that way? There is at least as large a market of people who collect unused gym shoes, particularly basketball shoes. Or in some cases, game-worn shoes can be worth a ton. I bought a pair of purple Nikes to wear, and walked into one store where one of the employees and one of the customers asked me if they were a particular line of shoe, and warned me that I was devaluing them by wearing them, until I pointed out that I’d been wearing them for years and needed to get new shoes pretty soon because they were getting worn out. To me, they were just things to wear on your feet, but to them they were rare collectibles.

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By in Germany,

@RTS013 said:
"I don't understand why anyone would be a fan of a shoe brand. I mean, prefer a brand over others if they make stuff that fits you better, sure. Buy their shoes, then. But to actually be a fan, to the point that you pay more money, for a product that isn't what you like them for, just to advertise their business, I don't get that. Because surely, this is aimed at those people, right?"

When I was in highschool alot of people religiously bought sneakers just to barely wear them if even at all

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By in Germany,

@ToysFromTheAttic said:
" @Your_Future_President said:
"And we thought product placement in movies was getting out of hand…"

Except this isn't product placement -- it's an actual product.

Hate it or love it, but despite many adults begging for more castles and SPACESHIPS!!1, it are mostly licensed sets that keep TLG afloat. The Starsy Warsies, the Harry Potteries, and the superhero stuff. Since nearly every corner of the pop culture spectrum is being accounted for, sports themes are the next frontier."


I know alot of people in pretty diverse age ranges who’d buy an absurd amount if they ever did an NBA CMF. Just please this time not as creepy as when they first did NBA minifigs. 3566

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By in United Kingdom,

Just in case you were left in any doubt kids, buy Nike.
God forbid they just design their own in-house sports sets. Its a shame there could have been an in-world Lego sportswear name like how the fuel is ‘Octan’. ‘Hike’ like how the prices move.

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By in United States,

The Dunk Trick Shot sort of makes me nostalgic for some of the old Basketball sets, but I'm not sure how I feel about the giant shoe....

The other set I find really hideous. The corporate artstyle it's going for is captured well, but it's a hideous style.

It would be nice if City and Friends get around to doing some sports sets again. Especially now that there is a basketball piece which can be put in a figure's hands.

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By in Germany,

@Berrus_Brickus said:
"The Dunk Trick Shot sort of makes me nostalgic for some of the old Basketball sets, but I'm not sure how I feel about the giant shoe....

The other set I find really hideous. The corporate artstyle it's going for is captured well, but it's a hideous style.

It would be nice if City and Friends get around to doing some sports sets again. Especially now that there is a basketball piece which can be put in a figure's hands."


Was also about to comment that it looks like Alegria.

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By in United States,

@CamberbrickGreen said:
"Just in case you were left in any doubt kids, buy Nike.
God forbid they just design their own in-house sports sets. Its a shame there could have been an in-world Lego sportswear name like how the fuel is ‘Octan’. ‘Hike’ like how the prices move."


They could call it “Natco”.

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By in Australia,

The return of the orange GBC ball to sets.

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By in Sweden,

@PurpleDave said:
"You know how many AFOLs have a room full of sealed sets, just because they want to collect them that way? There is at least as large a market of people who collect unused gym shoes, particularly basketball shoes. Or in some cases, game-worn shoes can be worth a ton. I bought a pair of purple Nikes to wear, and walked into one store where one of the employees and one of the customers asked me if they were a particular line of shoe, and warned me that I was devaluing them by wearing them, until I pointed out that I’d been wearing them for years and needed to get new shoes pretty soon because they were getting worn out. To me, they were just things to wear on your feet, but to them they were rare collectibles."

@Eightcoins8 said:
"When I was in highschool alot of people religiously bought sneakers just to barely wear them if even at all"

Yeah I know, these people exist. Likely enough of them for these products to make sense from a marketing point of view. Like I said, I just don't understand them.

Game-worn shoes I would categorize as sports memorabilia, and that I can understand. Collecting things in general I can understand. Spending money on things you like I can understand. It's the religious behavior and showing-off of a particular brand that bugs me. If you want me to advertise your brand, you should pay me, not the other way around.

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By in United States,

@Wallace_Brick_Designs said:
" @TheOtherMike said:
"I was wondering the figure in 43021 was holding the ball, then I looked closer and realized that it was the head of https://brickset.com/minifigs/nike001/b-ball-head with no printing."

I noticed that too. I knew they’d do it eventually, but it’s nice to have it so soon, and in a cheaper set. I do wonder if it’s IP locked."


I could seeit going either way, really. But if it is, it still might be possible to get your hands on some without buying Nike sets, if you want some. Sometimes, parts you'd think were IP-locked show up on PaB. I bought a Dr. Strange cape there, and I know @PurpleDave got a bunch of Green Lantern torsos, among other stuff (I can't remember exactly what)you wouldn't expect to find.

@Murdoch17 said:"I say 'Meh, not my thing.' But there are people out there who will buy it, even though I won't be."

Thank you for acknowledging that some people like things that don't appeal to you. We get way too much "Who buys this crap?! This will never sell!" around here.

@RTS013 in Sweden, said:"I don't understand why anyone would be a fan of a shoe brand. I mean, prefer a brand over others if they make stuff that fits you better, sure. Buy their shoes, then. But to actually be a fan, to the point that you pay more money, for a product that isn't what you like them for, just to advertise their business, I don't get that. Because surely, this is aimed at those people, right?"

You have people who are fans of car brands, electronics brands, soda brands, and lots of other types of brands. What is it about being a fan of a shoe brand that strikes you as so unusual, or do you find the others I mentioned just as weird?

@tm76 said:"The return of the orange GBC ball to sets."

As I said earlier, it's the head of https://brickset.com/minifigs/nike001/b-ball-head. Eyeballing it, it looks to be slightly smaller than the previous basketball element.

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By in United States,

@tm76 said:
"The return of the orange GBC ball to sets."

Different element entirely, and not necessarily a compatible size. I've seen a 3rd Party pack of GBC balls, so someone recognized that the format is as vulnerable as 9v Trains to supply constraints, and opted to sidestep that issue. A member of my LUG ended up with a large PAB cup full of blue Zamor spheres because he assumed they were the same diameter and bought them without thinking to ask anyone. They were slightly too large, and would clog many GBC modules that relied on feed channels that were precisely two studs wide.

@RTS013 :
Oh, I said I'd encountered them, not that I understood them. I bought those shoes to wear, and they were well-worn by the time I bought something to replace them. My only regret was not buying more so I could just retire the old ones and start wearing a fresh pair. I debated buying a pair of the LEGO shoes, but those I would have reserved for wearing at public displays with my LUG.

@TheOtherMike:
The Green Lantern (and Yellow Lantern) parts were obviously posted in error. And it's ironically appropriate that the only other minifig I know that happened for was Green Arrow. The cape you mentioned was created for Dr. Strange, but isn't so exclusively designed for the character that it wouldn't work for another IP, kind of like how the standard lightsaber hilt has seen wide use while Dooku's angled hilt has not. Yes, a few oddball items do slip through, though, but there are also instances where a variant shouldn't be IP locked (dark-blue Minion Stuart head?) but end up being so regardless. It can be frustrating sometimes.

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By in United States,

@PurpleDave said:
" @tm76 said:
"The return of the orange GBC ball to sets."

Different element entirely, and not necessarily a compatible size. I've seen a 3rd Party pack of GBC balls, so someone recognized that the format is as vulnerable as 9v Trains to supply constraints, and opted to sidestep that issue. A member of my LUG ended up with a large PAB cup full of blue Zamor spheres because he assumed they were the same diameter and bought them without thinking to ask anyone. They were slightly too large, and would clog many GBC modules that relied on feed channels that were precisely two studs wide."


The GBC football isn't entirely extinct, but may become so after the introduction of this holdable ball. Though now that I actually look it up, it's been two years since it's last appearance? I have one of the vibrant yellow ones kicking around from when I got the newish Friends sports centre set but it also appeared in a few other sets that year... must've been a good year for GBC people lol.

I remember that part being much rarer in the 2000-2010s after Sports ended, so much so I assumed it had gone extinct then!

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By in United States,

Dunk Trickshot has a Minifigure who can gender transition!

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By in United States,

@Nuclearxpotato said:
"The GBC football isn't entirely extinct, but may become so after the introduction of this holdable ball. Though now that I actually look it up, it's been two years since it's last appearance? I have one of the vibrant yellow ones kicking around from when I got the newish Friends sports centre set but it also appeared in a few other sets that year... must've been a good year for GBC people lol."

It appeared in 40634, 41744, 60398, and 71037 two years ago and 75340 the year before that.

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By in United States,

I'm not a sports fan at all, but these really capture the feeling I got as a kid from 3550 and 3548. I have to wonder if the red and purple were intentional references to the old basketball sets

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By in Australia,

I LOVE basketball, and the recently released set ….
But I’m not sure about these two.
Will probably eventually pick them up, on sale, but they don’t exactly leap off the page and into my “must have” list …. Sadly.

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By in Turkey,

I don't see the need for a buildable basketball figure in a world McFarlane Basketball action figures exist.

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By in Germany,

Man I can't believe they made the "modern soulless corpo style" into a set.

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By in United Kingdom,

@RTS013 said:
"Game-worn shoes I would categorize as sports memorabilia, and that I can understand. Collecting things in general I can understand. Spending money on things you like I can understand. It's the religious behavior and showing-off of a particular brand that bugs me. If you want me to advertise your brand, you should pay me, not the other way around."

Tell that to fans of LEGO.

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By in Russian Federation,

How long till "Land O Lakes" branded sets ?

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By in France,

Odd. I wonder how well it will sell. Or not.

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By in Netherlands,

@Eightcoins8 said:
" @ToysFromTheAttic said:
" @Your_Future_President said:
"And we thought product placement in movies was getting out of hand…"

Except this isn't product placement -- it's an actual product.

Hate it or love it, but despite many adults begging for more castles and SPACESHIPS!!1, it are mostly licensed sets that keep TLG afloat. The Starsy Warsies, the Harry Potteries, and the superhero stuff. Since nearly every corner of the pop culture spectrum is being accounted for, sports themes are the next frontier."


I know alot of people in pretty diverse age ranges who’d buy an absurd amount if they ever did an NBA CMF. Just please this time not as creepy as when they first did NBA minifigs. 3566"


No, those were the worst. But I'm convinced that'd be a sure-fire hit if they got it right this time. Same for soccer.

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By in United States,

Thought it was April fools day again at first. Sadly its not.

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By in New Zealand,

I don’t want to buy Lego anymore. :-(

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By in Slovenia,

Yikes ??

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By in United States,

Wow, this post really brought out the people I've never seen before who are really mad.

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By in United States,

@Lego_lord said:
"I don't see the need for a buildable basketball figure in a world McFarlane Basketball action figures exist."

Yeah, you can buy a real basketball player for cheaper!

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By in Sweden,

@TheOtherMike said:
" @RTS013 in Sweden, said:"I don't understand why anyone would be a fan of a shoe brand. I mean, prefer a brand over others if they make stuff that fits you better, sure. Buy their shoes, then. But to actually be a fan, to the point that you pay more money, for a product that isn't what you like them for, just to advertise their business, I don't get that. Because surely, this is aimed at those people, right?"

You have people who are fans of car brands, electronics brands, soda brands, and lots of other types of brands. What is it about being a fan of a shoe brand that strikes you as so unusual, or do you find the others I mentioned just as weird?"


Now that you mention it, yes I kind of do. Guess I'm the weird one. I see no need to express my individual support for any multi-billion corporation by paying to show their logos. If I like their products I will happily buy and use them, but that is where it ends for me.

@CCC said:
" @RTS013 said:
"Game-worn shoes I would categorize as sports memorabilia, and that I can understand. Collecting things in general I can understand. Spending money on things you like I can understand. It's the religious behavior and showing-off of a particular brand that bugs me. If you want me to advertise your brand, you should pay me, not the other way around."

Tell that to fans of LEGO."


I have assumed that _most_ fans of Lego like Lego, and that they spend money on Lego - not hats or T-shirts or whatever with Lego-logos on them? But then again, I' might be the weird one in having absolutely zero interest in _paying_ for stuff like that.

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By in United States,

The slamdunk set looks super cool to me! I can immediately see the customization appeal. I hope they do something like this for soccer.

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By in United States,

Say what you will about 43010, putting "LEGO" upside-down on the scoreboard is pretty cute.

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By in Netherlands,

@TheOtherMike said:
"Say what you will about 43010, putting "LEGO" upside-down on the scoreboard is pretty cute."

Oh, absolutely. The scoreboard is "abz totez adorbz" as any of the kids these days will tell you, possibly even adding "2damaxxx", but it would probably be more suited for a better set.
From what I gather of these comments, most people don't seem to hate basketball and/or scoreboards, they mostly just dislike the notion of "NIKE PRESENTS: Lego (ft. Some Basketball) (A NIKE PRODUCTION)", and I kind of get it. I don't think I really needed to be reminded that Nike does things with shoes, this was already well-established, I feel.

And this isn't subtle. This is just another massive IIINNNN YOOOOOUUUURRRRR FAAAAAAACCCEEEEE logo, as with SW, Marvel and that one car-thing earlier. I don't understand the person that is for, which is fine. Other commentors - rightly - pointed out that TLG cut ties with companies that fell out of favour during saner, more sanitary years, an action which seems to mostly be motivated by cynicism and greed. Those lofty ideals seem to have fallen to the wayside because let's face it: Nike's unofficial motto is still "Nike: by kids, for adults". I don't really feel I need to propagate that message, maybe I'm just not the right audience.

And man, there was a time where we only got corporate sponsorship in actual toys, now those same companies are allowing us to pay for the privilege of building their ads for them. "Build-a-Billboard"? "Buildboard"? That's not great. This is not the best timeline.

Sorry, OneOfSeveralMikes! Yours was just the comment that my rant traveled on. I like that scoreboard just fine, I like it 2damaxxx, homedawg.

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By in United States,

@RTS013:
I, um…own two Classic Space tote bags. And two of the hat that comes with Blacktron and Bionicle logo patches. And three each of the soft-sided cooler bag and Gilligan hat. And all the logo keychains they’ve released through VIP Rewards.

@TheOtherMike said:
"Say what you will about 43010, putting "LEGO" upside-down on the scoreboard is pretty cute."

I always get a little smile on my face when I look over at the giant digital clock while working and see that it’s 09:37.

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By in United States,

@Andrusi said:
"Wow, this post really brought out the people I've never seen before who are really mad."

I'd guess about 50% of the commenters here are mad about something 100% of the time.

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By in United States,

@RoboticJesus said:
" @Andrusi said:
"Wow, this post really brought out the people I've never seen before who are really mad."

I'd guess about 50% of the commenters here are mad about something 100% of the time. "


"That's my secret, Cap. I'm always angry."

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By in United States,

@RoboticJesus said:
" @Andrusi said:
"Wow, this post really brought out the people I've never seen before who are really mad."

I'd guess about 50% of the commenters here are mad about something 100% of the time. "


Ooh, better watch it. Saying stuff like that, you’re going to piss someone off.

Gravatar
By in United States,

@Crux said:
" @TheOtherMike said:
"Say what you will about 43010, putting "LEGO" upside-down on the scoreboard is pretty cute."

Oh, absolutely. The scoreboard is "abz totez adorbz" as any of the kids these days will tell you, possibly even adding "2damaxxx", but it would probably be more suited for a better set.
From what I gather of these comments, most people don't seem to hate basketball and/or scoreboards, they mostly just dislike the notion of "NIKE PRESENTS: Lego (ft. Some Basketball) (A NIKE PRODUCTION)", and I kind of get it. I don't think I really needed to be reminded that Nike does things with shoes, this was already well-established, I feel.

And this isn't subtle. This is just another massive IIINNNN YOOOOOUUUURRRRR FAAAAAAACCCEEEEE logo, as with SW, Marvel and that one car-thing earlier. I don't understand the person that is for, which is fine. Other commentors - rightly - pointed out that TLG cut ties with companies that fell out of favour during saner, more sanitary years, an action which seems to mostly be motivated by cynicism and greed. Those lofty ideals seem to have fallen to the wayside because let's face it: Nike's unofficial motto is still "Nike: by kids, for adults". I don't really feel I need to propagate that message, maybe I'm just not the right audience.

And man, there was a time where we only got corporate sponsorship in actual toys, now those same companies are allowing us to pay for the privilege of building their ads for them. "Build-a-Billboard"? "Buildboard"? That's not great. This is not the best timeline.

Sorry, OneOfSeveralMikes! Yours was just the comment that my rant traveled on. I like that scoreboard just fine, I like it 2damaxxx, homedawg."


I see this as a modern art piece and commentary on the game. Every real player knows that the scoreboard is the true abhorent, quasi-human, multidimensional opponent and that the game exists only to sell hopes, dreams, toys, and corner corporate offices because being at home with your family is the horror no real bloodthirsty greed accumulator can stand.

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