LEGO ends Shell partnership following Greenpeace campaign

Posted by ,

Hot off the press: "Toymaker will not renew current multi-million pound deal, that sees Shell-branded LEGO sets sold at petrol stations, following a viral video against Arctic drilling by the green group."

Read more at The Guardian. (Thanks Tresillian).

95 comments on this article

Gravatar
By in United States,

Does anyone know what ABS plastic is made of?

Gravatar
By in United Kingdom,

Cue smug 'we beat them' noises from Greenpeace. Ugh.

Gravatar
By in Slovakia,

It must be a joke!!! So all this time was Greenpeace presented as our "public enemy" we where on the side of TLG and now TLG stops partnership with Shell??? WHY??? Look at all this LEGO Shell sets from 70's till today! Are they not great?!
Does it mean that Shell will now stop also the current LEGO Ferrari promotion??

Gravatar
By in Sweden,

Good, wholesome companies like Lego should not be doing business with shady companies like Shell.

Gravatar
By in United States,

Nice!

Gravatar
By in United Kingdom,

^^^ "will not renew current deal", so presumably current promotion will continue but will be the last.

Gravatar
By in United Kingdom,

From a business point of view it makes complete sense for LEGO - there was only one winner (well we got unusual and cheap-ish lego) in that partnership and it was Shell linking their brand to a highly regarded, happy and family orientated brand. TLG will still want cross promotions and now they'll just pick their partners more carefully but theres no reason we can't get something new and perhaps even better than Shell sets.

Gravatar
By in United Kingdom,

^^ @Huw, yes that's how I read it too. It's a shame I did rather enjoy the Lego at the pump. ,

Gravatar
By in United Kingdom,

So Greenpeace have won, just like the Muslim Group in Austria won and got Jabba's Palace removed from the lego product line for being anti-Islamic.

Gravatar
By in United Kingdom,

^No, because Jabbas Palace was just discontinued and here LEGO have realised (belatedly) that a very long standing partnership is doing them no good.

Gravatar
By in United Kingdom,

I agree wholeheartedly with the comments made by Jørgen Vig Knudstorp, who said that Greenpeace should have engaged directly with Shell and that LEGO should never have become part of the dispute. I found the whole campaign, however meritorious, to be disgusting and offensive. As a counter-protest, I went and spent the money I would have donated to Greenpeace on LEGO :)

Gravatar
By in Australia,

Yeah, I have to be honest, I'm thinking less of Greenpeace for this. So I'm gonna keep on buying non-biodegradable plastic Lego, and I'm gonna feel *great* about it.

I really liked some of those old Shell promo sets, too.

Gravatar
By in United Kingdom,

But when are LEGO going to end their contract with Octan too? ;-)

Gravatar
By in Slovakia,

I wonder how many of those who agree with Greenpeace in this case, will never stop on Shell Gas Stations.

Gravatar
By in United Kingdom,

More than happy to replace Shell as a corporate partner, just waiting for the call ;-)

Gravatar
By in United Kingdom,

@electrobovine no - whats disgusting and offensive is TLG being so naive as to allow Shell to use Lego's brand to normalise and promote their own brand with kids. Or that shell can afford to give away LEGO (and make about £12 billion profit this year) but not pay to clean up the mess its made in the Niger Delta.

Ask yourself why Shell would want to give away LEGO (a kids toy) with petrol purchases and you quickly realise that as soon as TLG agreed to help promote Shell's brand then they became a valid target of a greenpeace campaign. And as for the campaign itself it was cleverly and harmlessly done.

Sure we need oil, and yes plastic comes from byproducts of petrol refining, but it could be done responsibly and shell have consistently not done that - TLG shouldn't be helping promote irresponsible companies that are proven to cause massive damage and so clearly work against TLG's own sustainability agenda.

Gravatar
By in United Kingdom,

Never thought much of Greenpeace but this whole campaign just smacked of being a distraction from that big scandal they had where they used donations to hedge bets on the stock exchange (and then lost a whole load of money). Their gripe was with Shell, not TLG; it reminds me of when they used to give away free Lego with The Sun, but then a bunch of people who didn't like that particular paper decided to use TLG's cross-promotion as an easy target to air those views.

Gravatar
By in United Kingdom,

There's been more than just a hint of irony with this whole saga; Greenpeace condemn Shell's practices, yet they use oil-based products to highlight their issues.

I find it particularly underhand that this organisation have, essentially, used the popularity of LEGO as a means to gain traction in the press. This is sad, as I'm sure Greenpeace have some valid policies and want change for the good. But going about it in this particularly way is nothing short of anarchy, and they should be ashamed of themselves.

Gravatar
By in United Kingdom,

@cheshirecat - Well, yes. It is offensive to me. I found that video and the whole nasty campaign distasteful and off-target. If Greenpeace has issues with Shell, it should engage with Shell. Don't use our beloved blocks for pointless politicizing. And it is pointless. Ending this partnership will have little effect on whether Shell drills anywhere.

Gravatar
By in Australia,

This is a no win situation for Lego.

Many fans don't want Lego to bow down to Greenpeace's appeasement after they tarnished their image with their political social media. I still never forgive them for what of they done despite supporting much of their cause

If they stayed with Shell, they will still have a negative image because it suggest that they are cooperating with a well known environmentalist damager.

It is unfortunate that Lego is being used as a proxy battleground between environmentalist and oil companies. I hope that Greenpeace don't gloat on their victory because they won't be universally known for their noble causes.

Thank you Shell, but it is time to move on.

I am happy that Lego is revoking their partnership, if it weren't for Greenpeace acting like some kind of white knight

Gravatar
By in United Kingdom,

@Nesquik But its OK for Shell to the use the popularity of LEGO as a means to increase sales and raise brand awareness amongst the next generation of petrol consumers? Should Shell not be ashamed of that and LEGO ashamed of letting Shell exploit the LEGO brand so brazenly? There's plenty of bad practices and poor campaigning within all parts of society including environmental groups - but I don't see any of it happening in this particular case. The worst that seemed to happen was stickers being applied to LEGO boxes, which although im not condoning at all, is no different to what Argos, WH Smith and ToysRUs regularly do.

Gravatar
By in United Kingdom,

@electrobovine See I think you're mistaken - while the root issue is with Shell this issue is with LEGO for allowing Shell to use the LEGO brand and as soon as they entered that agreement they became a valid target. And it does make a difference. Every 'good' brand that cross promotes with a 'bad' brand adds validity and by association improves the bad brand. That's why companies do it - its not because they want to give you some cheap LEGO. In this case LEGO was stupid not to realise that the benefit to Shell could equally be a negative for LEGO, and be clear it isn't Greenpeace thats tarnished LEGOs brand it was TLG when they singed up with a multi national oil producer.

Gravatar
By in United Kingdom,

ABS originates from oil and where does the oil come from? All traceable? Could be from 'grey market' oil supplies for all we know. What next: LEGO is supporting IS by buying oil by-products?! It's all very silly.

Gravatar
By in United Kingdom,

@cheshirecat - I'm not sure I am mistaken: I found it offensive. I saw the video. I saw the awkward news footage with the kids playing with LEGO outside Shell, and I found the whole thing distasteful and pointless. Shell will still carry on about its business, whether or not there are LEGO sets with Shell logos on them. And I'm no more or less likely to visit a Shell petrol station to buy my Ginsters pastie and Monster Munch (I don't drive) than any other petrol station, despite owning a whole load of LEGO sets with Shell stickers all over them. Much in the same way as folks who don't buy a newspaper after the promotion is ended, these "associations" mean absolutely nothing to me.

Gravatar
By in Australia,

@cheshirecat - Using Lego for their cause is unnecessary and there are better ways to deal with the oil giants without resorting to blackmailing Lego. Why are you still here in this Lego fan-site? You sound a lot like Greenpeace's sleeper agent with your antagonistic words against them

Gravatar
By in United States,

I find that what Greenpeace did very distasteful. If they want to stop drilling in the arctic then they should take it up with shell, not with a toy company. They campaign wouldn't have gotten the attention it did if it weren't for the mention of Lego blocking (No pun intended) Shell. I support going green but not the way there doing it. And if they really wanted to pursue this cause they would take it up with the tons of other companies that use Shell Oil. I'm just glad the whole thing is over and as it has been said before I will take the money I would have donated to greenpeace and buy Lego with it

Gravatar
By in United Kingdom,

Who actually ever buys petrol "by brand"?

For most people it's a balance of "convenience vs. cost vs. urgency" and we choose:
- The cheapest location where we live.
- The petrol station attached to the supermarket we frequent and can get a discount with points when we buy X amount of groceries etc.
- The petrol station nearest to us when we need to refuel on a journey.

I had (still have, somewhere) set 6503-1 (http://brickset.com/sets/6503-1/Sprint-Racer) when I was a kid and I certainly never pestered my parents to buy Shell petrol as a result! I never thought "oh, Shell must be cool company if LEGO are promoting them". I didn't think ANYTHING of it at all - positive or negative. I had forgotten about it until this whole debacle.

Gravatar
By in United Kingdom,

I don't care for Greenpeace, they're not the organisation they started out as (their founder often speaks out against them); let's be honest without oil companies it's very likely most of what we take for granted in the 21st century wouldn't exist - including Lego!

Are oil companies sometimes a bit naughty? Underhand? Yes, probably. As is *every* major corporation on Earth. If it bothers you then you really have no choice but to live in cave, eat what you catch, and sleep on a bed of leaves.

Lego need Shell (and the Daily Mail and its other partners) far more than Shell need them. The other partner does gets to bathe in some of Lego's holy light, but it's Lego that benefits the most. Lego is an expensive toy in a world of (cheaper/ish) technological marvels and instant thrills, I don't know any kids that have Lego, or have even the slightest interest in it (and I've tried with my niece and nephew). They are all have PCs and/or consoles. It's very likely they'll never buy Lego - ever - not even for their kids.

By giving out free sets Lego is working under the same principals as a drug dealer that gives the first hit for free. How many kids, after the Daily Mail run, expected (and got) Lego on the Sunday after the promotion? I bet there's a massive Lego spike on that day. And when shopping for toys, how many kids now ask for Lego for their collection instead of Mega Bloks or Action Man?

Get them young and there's a good likelihood you'll have them for life. It worked for me :)

Gravatar
By in United States,

Like most people have said here, I will take the money I would have donated to Greenpeace and use it for: bills, Legos and Videogames.

Gravatar
By in United Kingdom,

" Comments NOT about Greenpeace will be deleted " would have finished this article off nicely ;-)

Gravatar
By in United States,

^ It's true.
I remember as a kid seeing Lego at Shell stands too, I don't remember them being Shell branded but I remember getting one. Now getting that Shell promotional set didn't make me want to go back to Shell or tell my folks to run out and buy more so I could get another set but it sure did make me want to buy more Lego.

Gravatar
By in United Kingdom,

It does pose the question of whether TLG are making any consideration to adapt their ABS to a natural substitute made from plant oils or cornflower, but otherwise I don't think I've ever been able to get hold of a Shell set so there's not too much difference.

Gravatar
By in Belgium,

It's a load of nonsense over nothing - Lego and Shell haven't had a permanent deal since forever, it's been on and off as it suits them both. I think this is simply a case of the current deal coming to an end and the media making it out as though Greenpeace have secured a massive victory.

There's nothing said by either Shell or Lego to confirm that they've taken this decision due to Greenpeace's campaign, indeed the only suggestion that's the case comes from a "PR expert" who is clearly biased because they list Greenpeace as a client on their website!! You couldn't make this up. If the Guardian was even a shadow of its former self they wouldn't give this story the time of day. It's clearly fabricated and uses people with vested interests to provide the necessary filling. Joke of a story in a joke of a newspaper.

You can bet your ass that Lego/Shell will team up again within a few years, just as they would have done had the Greenpeace campaign never happened.

Gravatar
By in United States,

The fact Lego decided to bow down to a bunch of bullies because they don't like what Lego is made of makes me cringe. This is just as stupid as the time a bunch of Muslims got mad at lego because the Jabbas palace set was "anti-Islamic".

Gravatar
By in United States,

Wow, really happy to hear this!

Gravatar
By in United States,

Oh, come ON! That was the stupidest video- it included several Mega Bloks, got the words to the song wrong, ignored the fact that LEGO hasn't made a Shell set in ages and to top it all off- what is ABS made of?!?

Gravatar
By in Singapore,

^ Greenpeace pls go

Gravatar
By in Netherlands,

So does this mean that we'll get new Octan sets? :D

Gravatar
By in United Kingdom,

Greenpeace is portraying Lego as indirectly funding shell damaging the environment, and it portrayed shell as an evil capitalist corporation that only seeks to make profit and damage the environment, instead of showing shell has been supporting climate change awareness, using greener technologies, and helping people understand the effects of global warming. What did greenpeace do? It basically implied Lego helping in nefarious activities which are untrue to a large extent, publicly speak out against a major partnership with a heavily biased view and damaged a legoland attraction. Why doesn't greenpeace say anything about BP, Exxon Mobil and companies that have ACTUALLY CAUSED MAJOR ENVIRONMENTAL DAMAGE?! Why doesn't greenpeace engage in discussion with shell directly rather than using other methods to undermine shell? In fact, if lego's product is a plastic block, an 10 of these blocks are being sold every second, THEN ISN'T LEGO DOING THE EXACT SAME THING BUT POSSIBLY ON A LARGER SCALE? WOULDN'T THE LEGO MOVIE BE ANOTHER GIANT PLOT FOR MORE INDIRECT ENVIRONMENTAL DAMAGE?!?!

Greenpeace, ladies and gentlemen, just want to see oil companies burn.

Gravatar
By in United Kingdom,

Wow WoutStopmotion... Haha. Very lighthearted indeed.

Gravatar
By in United Kingdom,

Wow WoutStopmotion... Haha. Very lighthearted indeed.

Gravatar
By in United Kingdom,

Another reason to hate Greenpeace.

Gravatar
By in United States,

I like peanut butter.

Gravatar
By in Netherlands,

^

Chocolate paste > peanut butter

or both, that tastes good aswell

Gravatar
By in United Kingdom,

50% of Greenpiss donations go in wages to about 2000 people , the other 50% is spent on boosting their egos . Greenpiss dont give any monies or help to anyone / animals . Boycott Greenpiss and donate to charities that directly help people / animals .

Gravatar
By in Australia,

@dmetcalf
No one can resist Nutella

Gravatar
By in United Kingdom,

Rather than spend money at Shell or giving money to Greenpeace, who have become a shady organisation at best,
Buy your home some "solar", light panels, to get free electric from the free photons that bathe every part of the planet on every day.
Buy yourself an electric car and recharge it using your free electric.

Stop giving millions of your dollars and pounds etc. to pay Shell and the other oil barons to ruin the planet, or to pay the inflated wages of the Greenpeace staff.

Gravatar
By in United States,

Greenpeace was definitely in the wrong. Targeting LEGO by damaging their product over a copyrighted song, instead of going to Shell, who they're actually against! There was no reason for LEGO to get wrapped up in it, and they shouldn't have backed down if the video broke copyright rules and damaged LEGO. But still, there was absolutely no reason for Shell-sponsored sets. Were they actually important to anyone? To be honest, this problem should have never started, and it should have been solved without this.

Shell was asking LEGO to make sets, LEGO wasn't asking Shell to pollute the earth! Well, I just hope we don't see environmental PETA against LEGO any time soon.

Gravatar
By in United States,

I applaud LEGO for taking a moral high ground. But I'm still amazed LEGO can continue to do business with the likes of The Simpsons. Just recently the whole rape joke episode made the news. Itchy and Scratchy minifigs have me puzzled as well.

Gravatar
By in United Kingdom,

@cheshirecat I don't see it as any different to the Jabba Palace situation. They continued selling it until it was due to EOL anyway. In this case, they are continuing with it until the current contract ends.

If they really wanted to end the relationship, they could ditch the promo now, and not continue with it in other countries in which it has not yet rolled out.

Gravatar
By in United States,

I doubt the Simpsons is continuing. LEGO might know that continuing would potentially cause problems, since the license is being dumbed-down for the sake of child consumers. That just shows that it was the wrong idea for a toy company specializing in the younger demographic.

But both controversies were not LEGO's fault, and they really should have shown their power and stood up for themselves. Both groups were ignorant about LEGO's involvement, when their complaints might have been more sensible if taken to the superiors, if less successful. LEGO is being scapegoated because they'll get publicity from them. Disney and Shell would immediately shoot down the complaints with no attention, so they go to a secondary source that represents those companies? Either way, I hope we don't get more problems from activist groups that are missing the point.

Gravatar
By in United Kingdom,

I'm very pleased to hear this.

There's no irony - Greenpeace aren't advocating a total boycott of oil products, they've targeted Shell because Shell operates without proper safeguards to protect the environment. They need to make an effort to be more responsible at least.

As for current / future promotional sets...yes I love Lego too, but there are more important things in life.

Gravatar
By in United States,

I'm don't feel completely one way or the other about this. While the ending of the partnership may have some positive benefits down the road, I'm hoping TLG doesn't start to push over too easily on similar issues. Do I want them to create more sustainable products and promote a healthy environment? You bet. But ending a set line because it features the logos from a brand that doesn't seems a little extreme.

Besides, I'm sure Octan has its issues too. President Business likely cut corners somewhere, haha.

Gravatar
By in United States,

@smartypants70 Lego has nothing to do with how shell operates, so when you take out a whole set line, Lego is the only one that really gets hurt here. Which means to Lego and its fans, important is a matter of perspective.

Gravatar
By in Belgium,

@kosmopolska: It could be that my sarcasm meter is broken, if not please look up to educate yourself what plastic is made of. There are no non-shady oil companies, so following your logic Lego should stop making sets?

Gravatar
By in United States,

Obviously Greenpeace is merely a puppet organization used by Octan to quash any competition. WAKE UP SHEEPLE!!!

Gravatar
By in United States,

Aleydita raises some excellent points. Reading the statement on LEGO's website which mentions the non-renewal, it would seem the Greenpeace campaign has little to nothing to do with it.
...
I like peanut butter, too.

Gravatar
By in United States,

What a joke. I can't believe TLG allows themselves to be pushed around by religious zealots, no matter what they call themselves. One of the founders of Greenpeace has decried the religiosity of the modern environmental movement and how awful it is.

I'm all about keeping my neck of the woods clean, but don't ever call me an "environmentalist." I don't want to be associated with violent, anti-human morons.

Gravatar
By in United States,

If I were Shell, I'd restart the promotion, this time with Mega Bloks, just to tick Lego off.

To me Greenpeace is a bunch of environmentalists nuts. As a result of their lobbying, West Virginia now has the highest unemployment rate in the US.

Gravatar
By in United Kingdom,

DOWN WITH GREENPEACE!! WE WANT SHELL BACK!!

Gravatar
By in Singapore,

I wonder how Greenpeace is promoting the environment cause when they post a video, encouraging millions to turn on their computers, thereby draining more electricity, thereby requiring more oil.....

Gravatar
By in United States,

This is clearly Octan interfering again... They don't want us buying non-Octan fuel or auto products!!!

Gravatar
By in United States,

This decision makes sense for both Greenpeace and LEGO.

By announcing that they will not renew the agreement with Shell, LEGO is signaling that the campaign worked.

Greenpeace knows that they cannot effectively pressure Shell directly but can produce results by pressuring well-known companies that associate with them. This is similar to those people that find Rush Lumbaugh abhorrent. Rush won’t stop saying hateful things but you can make his advertisers leave him as they don’t want to be associated with what he does.

If the only reason why Shell was being targeted was that they were an oil company, I would agree. However, as previous posters pointed out, they are an irresponsible oil company. I am both an AFOL and an environmentalist but I know that there is not yet a replacement fuel for oil. Until that time we need oil companies. But I think we can force them to be a more responsible and to clean up any disasters they cause.

I have never given money to Greenpeace unlike the hundreds of dollars that I spent for LEGO. My environmental charity dollars go to Sierra Club and World Wildlife Fund instead.

Gravatar
By in United States,

I think TLG made a wise decision. For as long as I can remember I always wondered why they let Shell etc. use them as an advertising platform. Never once did I desire to have a set with a gas station/oil company logo on it. I thought only us Americans were stupid enough to hate on Greenpeace and praise oil cartels but apparently I'm wrong.

Gravatar
By in United States,

From http://aboutus.lego.com/en-gb/news-room/2014/october/comment-on-the-greenpeace-campaign-and-the-lego-brand

"The long-term co-promotion contract we entered with Shell in 2011 delivers on the objective of bringing LEGO bricks into the hands of many children, and we will honour it – as we would with any contract we enter. "

Sounds much like the Jabba's Palace "solution" as they have simultaneously left everything in place, while giving GreenPeace a "win".

Gravatar
By in United Kingdom,

Does it really matter? We will end up destroying the earth and it will be our fault, It's in our nature to destroy ourselves.

Gravatar
By in United States,

This is the news worthy portion of the article. Everything else is just posturing on all three sides:

'Initially Lego had resisted Greenpeace, arguing that it ought to deal directly with Shell, but on Thursday it will relent. Jørgen Vig Knudstorp, the toy maker’s chief -executive, said Lego would honour its existing deal with Shell, which began in 2011, but “as things currently stand we will not renew the contract with Shell when the present contract ends”.'

As a fan who waited so long for word on the fate of LEGO Lord of the Rings, I know it is very unusual to announce this far out that a line is not going to continue... a partnership would be even more rare.

Gravatar
By in United States,

This is ridiculous and very hypocritical of Greenpeace. It's just a power game and Lego laid down in front of them. #?AntiGreenpeacedotorg?

Gravatar
By in United Kingdom,

I had no idea people were so passionate about this, and that people would argue for both sides. I don't think I'll post my true opinion at risk of someone jumping down my throat. Maybe it is a conspiracy by Octan...

Gravatar
By in United Kingdom,

Greenpeace is just a political party without an election to fight for. I'm sure there is some irony in having Peace in their name. They are against fossil fuel, but also against the only real, current, solution of nuclear power. I think Homer Simpson could run them better.
Having said that, I believe other solutions are out there but are ignored by the world governments. I do not believe that the clever engineers at companies like BMW and Audi etc cannot run a vehicle on water. That would be difficult to control the taxes and duties. Maybe they are 'persuaded' to save the technology for a rainy day ...

And I don't like peanut butter :-(

Gravatar
By in United States,

Surprised it took this long. Good on TLG.

Gravatar
By in Canada,

This is a WORSE CASES SCENARIO for Greenpeace...Let me explain... Greenpeace was using this campaign with a link to their DONATE NOW web page. They did not really expect LEGO to stop but now they have the donations to Greenpeace will dry up and they will have to create a whole new issue to tug at heart strings and get people to donate funds. While I wish LEGO would not cave in to these demands by an interest group, it may be best to try to put it behind them, Last thing you need is Greenpeace picketing with kids at the next LEGO Movie.

Gravatar
By in United States,

Luckily I'm in a dark age, but I'm still boycotting Lego for this.

Thousands, if not millions of coal miners in my area and elsewhere, and those in related industries now are struggling to feed their families because of these ignorant tree huggers.

Gravatar
By in Denmark,

Greenpeace won this battle - but lost all my respect for them!

Gravatar
By in United States,

So disappointing. TLG is, or was, better than than to cave in to a group like Greenpeace who thrives on misinformation and misleading propaganda. We need to be good stewards of our world and its resources, but Greenpeace takes it to an extremist level. Besides, how is targeting LEGO, a toy maker, helping to meet their goals? It's really all just one big marketing gimmick to get more press attention and donations because all the new "global warming" data is ripping that theory to bits (as many other commenters here have already noted).

Gravatar
By in United Kingdom,

(I didn't have much respect for them to begin with)

What do Greenpeace use to power all those ships of theirs?

Gravatar
By in United States,

Well, I'm happy that this nasty business is over and done with. Ecoterrorists belong nowhere near our beloved brick.

Gravatar
By in United States,

How does having a gas station or tanker truck with Shell on the side corrupt children? I had the Shell Service Station growing up and I didn't become devoted to the Shell brand. It was just a gas station. Are we to pretend these things don't exist? Or what's next? Banning the production of LEGO criminal minifigs? Should all LEGO cars come with a "Flex Fuel" sticker?

Well, congrats environmental nutjobs. Shell has more money to spend on drilling now that they don't have to pay LEGO anymore.

Gravatar
By in United States,

I'm glad to see this happen. I'm not a fan of Greenpeace's approach, but I'm not a fan of Shell either - let's be serious, both were using Legos to push their brand. On a number of non-English social media sites when I posted about my LEGO Ideas project I would frequently get negative comments about LEGO due to the Shell affiliation, which I thought was a little hypocritical as obviously - and they admitted this - the Greenpeace folks behind the video are big LEGO fans. So, frankly, I'm glad this is (almost) over.

Gravatar
By in New Zealand,

I hope the Shell Ferrari promo still is coming to New Zealand.

Gravatar
By in Australia,

Well I hope all the self-righteous do-gooders have a warm, snug feeling inside for their mighty victory over the evil capitalists! What a lame, hypocritical joke the green movement has become over the last two decades...

Gravatar
By in Canada,

I guess the hippies missed the part where legos are LITERALLY made out of oil.

Gravatar
By in New Zealand,

Hooray! I was feeling a bit conflicted about buying Lego. Good news!
@Buildthatbrick - you mean the Z Energy Ferrari promotion ;-p

Gravatar
By in Austria,

What is up next? Closure of all my old Shell gas stations in my Lego town? What happens with the Exxon sets (which I do not own as European). Monopoly for OCTAN in nearly all European Lego towns? Will Greenpeace also intervene against OCTAN?

To be serious, a big success for Greenpeace. As I a Lego Fan for three decades I have mixed feelings about TLC´s decision.

Gravatar
By in United Kingdom,

I honestly dont know what to say here, but...

Possibly. Mabye it was a good idea to cave in and end the partnership, mabye it wasnt. I honestly want to know what happens now that theyve lost shell. I agree shell is a shady company and i really dont know anyone who goes to a shell station (although its probaly because BP own about every petrol station and a refinery very close by) and i probably wouldnt go to a shell station.

But lets be honest. You have a bp station and a Shell station. Shell is closer. Bp is 129.9p per litre and Shell is 127.9p per litre. I guarantee you, you would buy from shell. Its pretty hypocritical, and you all know that you would. And if shell doesnt dig in the artic, someone else will. We crave oil and are too lazy to find alternative fuels. This argyment is very silly and even of we never drill in the artic theres a good chance were gonna run our species into the ground in a great war for oil. And if that does happen, i wouldnt be suprised.

I bought zaptor today. Hes probably made of oil (unless hes made of magical corn starch stuff). Either way, i would still play with this zaptor regardless of this desicion.
Mabye we should start funding alternate energy sources. "nah nevermind, its too difficult. We still got oil."

Gravatar
By in United States,

These Shell sets aren't sold in US Shell stations are they?

Gravatar
By in United States,

Why!?! Shell is not a bad company. They're just a gas station. How come all those hippies from Greenpeace gotta ruin Lego? I loved the racers sets with the Shell logo because it made it seem more authentic. Hippies..........ugh.

Gravatar
By in United States,

Why do these tree huggers need to ruin Lego? Now Lego's gonna go all hippie on us and we'll be done for.

Gravatar
By in United Kingdom,

Coming up next, Greenpeace target Hornby to stop having Shell tanker wagons in their trains sets....

Gravatar
By in United Kingdom,

I think it's terrible that a bunch of idiots should do this....
If we have an online petition to eradicate greenpeace, would they just go away?

Maybe Lego could team up with BP or Esso instead ;-)

Gravatar
By in United States,

I really hope this doesn't mean that the current Promotion won't make its way to the US. I really don't want to pay out the wazoo to get my hands on the Ferrari 250 GTO from an international Bricklink store.

Gravatar
By in Australia,

What a disgraceful capitulation by Lego to the Greenpeace Eco-bullies. I will build an anti-Greenpeace MOC to add to my Lego city and tell my two boys why I did it. Hopefully I can encourage them to grow up to have more spine than TLG.

Gravatar
By in United States,

I've always wondered what kind of "brilliant" person would take a job/volunteer at Greenpeace. Whoever came up with this brainchild, they are responsible for me purchasing a Shell credit card and now purchasing my gas there.

Gravatar
By in United Kingdom,

Brickset , imho, is not the place for political discussion . :(
Many of the comments on this issue are offensive , poorly thought-out, personal attacks.
People's political , religious or otherwise deepseated opinions are , or at least ought to be exempt from namecalling or belittlement. That isnt to say that errors of judgement or thinking should be ignored, but that they shouldbe addressed with mutual respect and a desire to understand .

I for one am very happy this sorry affair has come to an end.

(But perhaps this is just an example of my 'muddled',"hippy" thinking.)

Return to home page »