LEGO planning reality TV show

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According to The Guardian, "After The LEGO Movie, watch out for the LEGO reality TV show. The Danish toymaker is following the global success of its foray into Hollywood films with a move into TV next year."

Jill Wilfert, LEGO vice-president of global licensing and distribution, says that LEGO is "exploring some reality competition show formats, which is new for us: the idea of becoming a Master Builder is something we think could be quite resonating".

Maybe it'll be like The Apprentice but with building tasks and a job as a master builder for the winner...

Thanks Bezley for the news.

44 comments on this article

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By in United States,

I really hope they cast a version in the U.S.A., or at least air in the US. Either way, it'll be fascinating to watch this!

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By in Germany,

"Where are my pants?" as live action TV series confirmed...?

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By in United Kingdom,

This is very likely to be something like Apprentice. :-) or :-( ?

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By in United States,

Its..... A Show about AFols! (Jk)

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By in United Kingdom,

It will probably be more like the Great British Bake-off than the Apprentice. Building skills, followed by a free build.

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By in United States,

And now the name guessing. Big brick?

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By in United States,

Um. I really hope TLG knows what they're doing.

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By in United Kingdom,

I agree with CCC, if they are building tasks for the contestants, the GBBO format would suit best. There could be 3 sections - one to replicate something from real life all with the same bricks and see whose build is best, one could be a speed challenge where they have to build an item quickly but with only basic instructions, and one section where they are free to build what they like to show off technical skills and imagination.

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By in United Kingdom,

Interesting news, although it sounds like a strange idea to me.

By the way, is anyone else looking forward to the return of The Apprentice this evening?

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By in United States,

Project Brickway. You heard it here first!

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By in United States,

"Iron Builder: The Television Series"?

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By in United States,

I'm a little nervous about the things that LEGO is planning for the future. A LEGO Batman movie? A reality show? I'm anxious to see where this leads for the LEGO company. But I admit, I didn't know if the LEGO movie was a good idea until I saw it in the theaters, and that was awesome, so maybe this will be the same sort of thing. I just don't want to see LEGO do what it did in the 2000's: diversify so much that it loses its core values and nearly goes bankrupt.

As for this specific news, I hope the grand prize isn't a job as a master builder, otherwise we'd have way too many, possibly under-skilled master builders. You can't use the creations that somebody builds in a half-hour time span to determine their ability to design intricate miniland models and epic life-sized sculptures and the like.

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By in United States,

Oh this will be awesome!

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By in United Kingdom,

@CCC: I didn't consider that. It sounds much more fun. Perhaps it will be called "The Great British Brick Off", although I doubt it... By the picture, "The Apprentice" style sounds much more likely, though there is room for two possibilities...!

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By in United Kingdom,

Before anyone gets too excited. This show is more than likely going to feature children rather than AFOL's.

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By in United Kingdom,

Of course 'Master Builder' doesn't necessary mean the master builders that produce models for Legoland Parks and design sets, but could just be a title given to the winner of the competition. And yes, Sly Fox, it could just be a Disney channel or Nick-style kids competition show. Considering the time taken to build a lot of truly great Lego models by afols, the kids format would fit a reality show better. But how would you judge imagination?

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By in Norway,

Hope they don`t make the same mistake as in the early 2000 's, stick to what you do best, the classic Lego blocks !

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By in United States,

Like Legonizer and @Chilis_no are saying. I worry about LEGO getting too caught up is silly things to lose focus on what they make. C'mon guys, stay focused and worry about your bread and butter.. LEGO toys. How about instead of wasting money for a brain dead reality show you spend that money on better QnA for things like bricks and stickers?

I remember in the late 90's and early 2000's LEGO was so worried about the digital age it went bananas thinking LEGO was going to be obsolete. In their Zeal to not let this happen, they almost let it happen, at least for their company.
LEGO is a great toy and has stood the test of time. All this hoopla with reality shows and what not.. just stick to the toys please. I hate reality TV and its contrived BS. I do not want to see LEGO go down that road in any way shape of form.

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By in United Kingdom,

I heard on the radio today that it'll be like the Great British Bake Off, but with LEGO instead of cakes. I honestly want to take part!

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By in United States,

I didn't see that coming...

But I would love to try that! If I wasn't, you know, still a kid in junior high...

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By in United Kingdom,

Just.....no Lego, don't do it. It’s cheap TV - Lego should not be associated with it.

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By in France,

Please LEGO, abandon this weird idea that could depreciate the brand itself.

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By in United States,

I hope this doesn't effect non-participants' already slim chances of becoming a master builder. :P

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By in United Kingdom,

I have to say this seems like a bad idea to me.
But then I do hate "reality TV" which is neither real, nor TV, as far as I am concerned.

I guess it might be a good program for children, if it is like the Great British bake off.
Make various sets, during the preliminary rounds and then make a MOC for the finale?
With Lego prizes for the participants.

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By in Portugal,

Pretty smart!
You get audiences
You get publicity
You get sales
but also
You get more ideas for the company without having to pay for them!

Overall: cashing profit!

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By in United States,

TV is dead. We don't watch TV, and unless it's on Netflix, we probably won't watch this waste of money. Reality TV is a joke and is slowly dying.

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By in United States,

Brick Brother?

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By in United States,

I had a feeling something like this would happen...

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By in Canada,

By "reality show", I think most of us are thinking about garbage like Survivor, Big Brother, etc. But it's more than likely going to be a variety show of some kind about kids for kids.

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By in United States,

I hate to say it, but it sounds just a bit too niche. It would work well as a web series or maybe a Netflix show? But a regular TV show I don't think it would have much appeal to a broad enough audience. Then again they did a co splay show, so who knows?

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By in United States,

Darn, darn, darny darn darn, to quote Bad Cop. This is ridiculous! A reality TV show? Reality TV, as previously mentioned, is neither reality or TV, and is only for people who have no reality in life to call their own. Please Lego, just don't. (But if you do, call me up. I'm available)

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By in United States,

There's a weird contradiction to the concept of the show.

Lego stands by the fact that they are a kid's toy, yet having a competition reality show starring kid contestants would be unwatchable (name ONE). So now the contestants obviously have to be adults. But wait, Lego isn't FOR adults! So who exactly is the target demographic here?

I could see them having a parent/child team setup, but that's the only way it could work.

Plus... I'm just going to say it - MOCs by children are terrible. Just look at the winner of this contest http://www.confused.com/lego/lego-competition-winners

Would you watch that on TV?

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By in Australia,

I think we should contact our respective Lego ambassadors in our countries and lobby Lego to pull itself back from this slippery slope :(

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By in United Kingdom,

Can we just get the review results already?

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By in Switzerland,

@CapnRex101 - hell yeah!

I do agree with some of the comments - it might be worth distributing via YouTube or summat, but I cannot see Beeb or even ITV picking this up -

It may be bought buy an obscure channel on Sky Channel 95662548752, which means I will have no hope in watching it.

But the idea is a good one - master builder and a prize job working at Lego........How may people will enter into that and how fierce will be the competition!

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By in United Kingdom,

@DanRSL - The Junior Apprentice that ran for 2 series in the UK was watchable, most of the time the candidates were actually more mature and controlled than the adult contestants. But I do agree that kids participating probably won't appeal to afols.

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By in United Kingdom,

Strange idea. If the comparison is bake-off, who is the community Mary Berry and Paul Hollywood? Part of me says I want this, but do I really? Editing a day's building into 15 minutes to make it seem like it's fluid and dynamic and focus on the end result for judging. Get a technical challenge to complete with limited parts selection against the clock. Then build a show-stopper MOC to a theme. Sounds OK for FOLs to watch but there are a raft of potential sticky points - if Lego are involved (surely they must be?) then I guess everything has to be 'brand suitable'. Plus, I'm sure no-one wants to see me eating Haribo sourmix and listening to Public Enemy in my onesie while I build. Any photogenic FOLs want to volunteer?

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By in United Kingdom,

I'm confused as my calendar doesn't say today is April 1.

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By in United States,

Nobody wants to parody themselves...

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By in United States,

Sounds like this could be a blunder for LEGO. I hope they don't do it.

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By in United States,

This is totally out of their league. LEGO and reality T.V. should never mix. They need to do what they do best. And because they make toys best, the show probably won't be that good. Just because a LEGO animated film succeeded tremendously, doesn't mean a reality T.V. show would. Big difference. AND if it will just be kids, feelings will be hurt if it's most likely younger kids, and they probably should not get a title of "Master Builder." Third graders will be going around with the title of master builder.

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By in United Kingdom,

With this news abut the show (see Zraxven's comment) I have gone... mad. Hooray! :-) :-) :-D :-P

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