LEGO.com sale continues

The Death Star 75419 promo/GWP is back in the UK where you get the 40771 Tie Fighter with Imperial Hanger Rack

Is willy Wonka X2 or X4? Seems to be showing both in the US.

When the sale started, there were about 150 products (I don't say sets because the sale also included other items like plush toys, books and other gear), and now it's down to 44 already. Clearance seems to be going well.

If I knew I'd be able to find the space, I'd definitely be picking up 10357. And I might just listen to this on loop while building it: https://www.youtube.com/watch?v=oc6FmZCT0Zc

40758 is GWP as well here until the end of the year, purchases of 1025 SEK or more.

I think the sale was pretty good actually, but everything good was gone very very quick. I ended up ordering a load of brickheadz as well as the London bus and small Vespa. There were some great deals on smaller hard to find sets as well that I decided to pass on, 71481 and 40755 for example.

LEGO continues to vomit in our sale bin.

I love how they’re still charging $10 for a 2024 calendar.

@Vindicare said:
"I love how they’re still charging $10 for a 2024 calendar. "

As I pointed out to my LUG, you can use that calendar again in 2052.

@Rimefang said:
" @yellowcastle said:
"LEGO continues to vomit in our sale bin."

I'm sorry, what?"

Partially digested LEGO faff is currently for sale.

@yellowcastle said:
" @Rimefang said:
" @yellowcastle said:
"LEGO continues to vomit in our sale bin."

I'm sorry, what?"

Partially digested LEGO faff is currently for sale.
"

I would like to request a second clarification.

@yellowcastle said:
" @Andrusi said:
" @yellowcastle said:
" @Rimefang said:
" @yellowcastle said:
"LEGO continues to vomit in our sale bin."

I'm sorry, what?"

Partially digested LEGO faff is currently for sale.
"

I would like to request a second clarification."

But of course. Allow me to bypass my previous attempt at school boy humor and instead pivot to something with more direct clarity.. I found myself gravely disappointed with the final sale this year on LEGO.com. The number of items for sale seemed to pale when compared to years past, both in breadth of themes as well as the increased volume of non-sets and “tat.” Soon after a similar lackluster follow up to Insiders Weekend, I felt that LEGO had metaphorically “thrown up” a large portion of offerings that consumers didn’t otherwise want to “eat”, perhaps highlighting what turned out to be a disappointing overall portfolio in 2025."

But that's what _all_ clearance sales are about. It's getting rid of the unsold stock for stuff that's retiring, to make room for incoming stock for new products. They aren't making additional sets to sell in this sale. They're just getting rid of the ones that nobody bought. The more lackluster this sale gets, the better it is for the health of the company, as it means they're doing a better job of both designing sets that will appeal to the public, and predicting how much they need to produce to meet demand.

This is reminding me of the wild complaints I used to see on LUGNET, from people who pointedly refused to buy anything that wasn't marked down at least 50%, and were constantly griping when the massive clearance sales started to peter out. They actually thought it was detrimental to the company that they couldn't go in once or twice a year and fill entire shopping carts with product that was marked down 50-75%.

@PurpleDave said:
" @yellowcastle said:
" @Andrusi said:
" @yellowcastle said:
" @Rimefang said:
" @yellowcastle said:
"LEGO continues to vomit in our sale bin."

I'm sorry, what?"

Partially digested LEGO faff is currently for sale.
"

I would like to request a second clarification."

But of course. Allow me to bypass my previous attempt at school boy humor and instead pivot to something with more direct clarity.. I found myself gravely disappointed with the final sale this year on LEGO.com. The number of items for sale seemed to pale when compared to years past, both in breadth of themes as well as the increased volume of non-sets and “tat.” Soon after a similar lackluster follow up to Insiders Weekend, I felt that LEGO had metaphorically “thrown up” a large portion of offerings that consumers didn’t otherwise want to “eat”, perhaps highlighting what turned out to be a disappointing overall portfolio in 2025."

But that's what _all_ clearance sales are about. It's getting rid of the unsold stock for stuff that's retiring, to make room for incoming stock for new products. They aren't making additional sets to sell in this sale. They're just getting rid of the ones that nobody bought. The more lackluster this sale gets, the better it is for the health of the company, as it means they're doing a better job of both designing sets that will appeal to the public, and predicting how much they need to produce to meet demand.

This is reminding me of the wild complaints I used to see on LUGNET, from people who pointedly refused to buy anything that wasn't marked down at least 50%, and were constantly griping when the massive clearance sales started to peter out. They actually thought it was detrimental to the company that they couldn't go in once or twice a year and fill entire shopping carts with product that was marked down 50-75%."

Well, sure, but that’s not my complaint here. I’ve long since given up hopes of great exclusive discounts like we previously could leverage from Black Friday scratchers or Toys R Us BOGO days. Additionally, with the rise of reselling, I’ve also made peace with not finding any good After Christmas clearance sets from my Walmart and the like. Too many “LEGO fans from Texas” corner those opportunities.

The lack of good sales late this year at LEGO could be a reflection of many different things. I was surprised how little stock my LEGO store had near Christmas this year compared to years past, forcing many folks to consider the less appealing sets, basically “Wonkaing” parents. Maybe this was more intentional than previously.

The best but not great options this year arrived at Midnight on Insiders Weekend, disappearing almost immediately. Perhaps in the end, the after Christmas sale was simply a reflection of how poor the lesser performers were in 2025.

Additionally, maybe I was simply caught off guard by the sheer volume of “tat” produced this year.

In any case and in my opinion, the last two sales were terrible.

@yellowcastle said:
"Well, sure, but that’s not my complaint here. I’ve long since given up hopes of great exclusive discounts like we previously could leverage from Black Friday scratchers or Toys R Us BOGO days. Additionally, with the rise of reselling, I’ve also made peace with not finding any good After Christmas clearance sets from my Walmart and the like. Too many “LEGO fans from Texas” corner those opportunities."

Heh, for TRU, even BOGO was frequently only slightly better than MSRP, due to their habit of jacking prices up at least 10% over retail.

"The lack of good sales late this year at LEGO could be a reflection of many different things. I was surprised how little stock my LEGO store had near Christmas this year compared to years past, forcing many folks to consider the less appealing sets, basically “Wonkaing” parents. Maybe this was more intentional than previously."

Go back to 2014, and the unexpected success of The LEGO Movie caused LEGO shelves to be pretty picked over by Christmas for at least the next three years. They even had to clear the early release of a few TLBM sets in mid-December 2016 to give parents a better range of options before Christmas. There hasn't been a new feature film in over half a decade, but the Icons line is probably helping drive a lot of this new surge in popularity. Adults who buy LEGO sets for themselves are more likely to buy them as presents for relatives, and kids who receive LEGO sets as presents are more likely to request them for future presents.

"The best but not great options this year arrived at Midnight on Insiders Weekend, disappearing almost immediately. Perhaps in the end, the after Christmas sale was simply a reflection of how poor the lesser performers were in 2025."

Something like that. And the stuff that disappears in a flash could just indicate how little they had left to unload when the sale started. Frequently, when local Walmarts push LEGO sets to the clearance aisle, there's only one copy each of maybe half a dozen sets max.

"Additionally, maybe I was simply caught off guard by the sheer volume of “tat” produced this year."

There's always a ton of keychains. All you have to do is go to any LEGO Store and there will be a stand somewhere on the floor that has upwards of 25 keychains on display. And a lot of people like some of the lifestyle stuff, but they're probably still figuring out what subject matter, what variety, and what quantity works best.

"In any case and in my opinion, the last two sales were terrible."

And that just gets back to the fact that the fan community has come to believe that these clearance sales are intended to be a benefit to the fans, rather than a way to dump unwanted merch. The pre-Black Friday sale is, in a way, as they're allowing the more dedicated fans first crack at what's left, but they aren't going to be stocking up on those sets just to sell them at a discount.

Clearance and sales are different. No stores ever have.real Lego sales anymore. It's all clearance now. If you want a proper Lego sale Amazon is your best bet but they happen fast and sell out in hours (3 in 1 castle for example was $99.99 instead of $149.99 CDN recently). I snagged 3 of them and 2 creator dragons on sale. Walmart, TRU, and Lego only have clearance even if they mask it as a sale or "rollback".

@EGRoberts said:
"Clearance and sales are different. No stores ever have.real Lego sales anymore. It's all clearance now. If you want a proper Lego sale Amazon is your best bet but they happen fast and sell out in hours (3 in 1 castle for example was $99.99 instead of $149.99 CDN recently). I snagged 3 of them and 2 creator dragons on sale. Walmart, TRU, and Lego only have clearance even if they mask it as a sale or "rollback"."

Ultimately, all sales are about drawing in more customers to boost lagging sales. LEGO Brand Retail does have to be mindful of appearing to unfairly compete with their retail partners (who have no such restrictions themselves). The best you can rely on from them is 5% and sometimes 10% discounts by way of double and triple points events, assuming you actually cash your points in for, well, cash.