MSC cruise ships to feature LEGO playrooms

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This is not something I'd normally write about but the following press release contains interesting information, right at the end:

MSC Cruises has announced a partnership with LEGO Group to bring LEGO-themed playrooms on its ships.

Separate kids club offerings will be available for different groups including a supervised DUPLO Play Pen for children under five, free time play for children aged five to 11 and the LEGO Vertical Play Wall where teams compete to build a figure the fastest.

Kids and parents can also join in with building the most impressive construction and play LEGO-branded games on consoles.

Children that take part will receive a Junior LEGO Master Builder certificate, and will also get the chance to have photos taken with new mascot Sailor Walkabout.

The first LEGO playroom will be on MSC Armonia which is currently being lengthened and refitted, followed by its two ships currently being built by Fincantieri and STX France.

“The LEGO Group and MSC Cruises are both family businesses recognised the world over, so our two companies are a great match. LEGO bricks and toys are close to the hearts of millions of people who grew up playing with them, and with this partnership we hope to give our younger guests some magical memories that they’ll treasure forever,” said MSC Cruises’ CEO Gianni Onorato.

MSC already sells LEGO toys in its retail outlets and under the deal LEGO will introduce a new MSC cruise ship building set.

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I'm an avid cruiser as you may know so this is interesting news, although I've never fancied an MSC cruise: maybe I'll have to reconsider :-)

Via Cruise News UK and greekmick in the forum.

15 comments on this article

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By in United Kingdom,

Ha-ha—as if you weren't already keen on cruises!!
Gary

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By in Canada,

"...with this partnership we hope to give our younger guests some magical memories that they’ll treasure forever..."
I hope they don't just use child-sized chairs...

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By in United Kingdom,

This is Huw's most Venn Diagram Moment ever.

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By in Germany,

I've just been on an MSC Cruise Ship and was already wondering when I saw the LEGO Sailor Walkabout (a man in a 2 m LEGO costume).

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By in United Kingdom,

Great news, but where's the AFOL playroom? ;)

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By in United States,

"The set will feature 106 bricks and will be introduced in time for the launch of MSC Cruises’ two mega-ship launches in 2017." I was really hoping it would be a much larger Creator Expert-type set like the Maersks, though I guess this is targeting the children that will be using the Lego rooms.

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By in United Kingdom,

I remember when I was little the hospitals had LEGO Duplo wall units :)

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By in United Kingdom,

^^ where did you read that?

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By in United Kingdom,

Thank you. Not worth getting too excited about, then...

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By in United States,

This whole thread is the AFOL struggle in a nutshell.

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By in United States,

Wasn't a cruise person, now I am...

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By in Australia,

Wait till the Lego Pirates turn up!

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By in United Kingdom,

That'll be Huw in the playroom for the whole of his next cruise, then - might just as well stay at home....

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By in Italy,

ItLUG, the Italian LEGO® Users Group, will be on board the cruise ship "Armonia" for the opening of the Playroom, on November 18, at the port of Genoa. We will provide further details and photos ;)
Stay tuned!
http://itlug.org

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