LEGO Crocs: More information
Posted by Huw,
More information about LEGO's partnership with Crocs that we first reported on earlier has now been published, including images that clearly show how ridiculous and impractical they will be.
Disappointingly, for those anticipating a new element for the accompanying minifigure's footwear, its shoes are simply made using a pair of plates.
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BROOMFIELD, Colo., Jan. 23, 2026 – Crocs (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced a multi-year global partnership with the LEGO Group bringing together two icons of self-expression and originality.
In the playful partnership, Crocs and the LEGO Group are coming together to create something that’s anything but ordinary. Together, the two brands are building a new world of creativity – one that celebrates limitless ways to stand out and break the mould. The collaboration pairs Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can create together.
Crocs and the LEGO Group are fuelled by communities who thrive on playfulness, personalisation, and sharing their creativity. Every LEGO brick and every Classic Clog adorned with Jibbitz charms is a celebration of fearless self-expression and playful design. Whether you’re a builder, collector, or maker — this partnership is for those who express their creativity with confidence, because creating without limits is how you step into your own kind of extraordinary.
“The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” said Carly Gomez, Chief Marketing Officer, Crocs. “We are both brands that pride ourselves in being built different, in celebrating self-expression and in fuelling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mould in a way that we never have before.”
To launch the partnership, the two iconic brands are introducing a new and imaginative silhouette constructed with the best pieces of Crocs’ playfulness and the LEGO Group’s limitless creativity. The LEGO Brick Clog is the first of multiple product drops in 2026 and beyond. Each collectable oversized pair features four studs stamped with the LEGO brand logo and an innovative brick-like outsole.
Accompanying the unique collector LEGO Brick Clog is a LEGO Minifigure with four pairs of its own miniature Crocs shoes, so fans will soon have a collectable for themselves to bring anywhere their creativity takes them. Retailing for $149.99, the LEGO Brick Clog will be available globally starting Feb. 16 on crocs.com and lego.com.
Following the first release, the partnership will feature:
- Multiple product launches through 2026 including Crocs’ largest licenced assortment of unique Jibbitz charms
- Products for adults and kids, inviting everyone to participate in playful self-expression
- A global presence in all major markets, with select in-store experiences to bring the Crocs x the LEGO Group partnership to life
Crocs’ iconic DNA and the LEGO Group’s System-in-Play are both blank canvases for creativity – and together they invite fans to experiment unapologetically. Just like LEGO builds, there’s no wrong way to create your Crocs x LEGO look – only endless opportunities to express yourself.
“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licencing & Extended Line Design & Partnerships, the LEGO Group. “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”
Later this spring, Crocs and the LEGO Group will be returning with a second drop as part of the multi-year partnership with more ways to wear and play. The collection will be available in global markets with opportunities for fans to engage through in-store experiences in select locations.
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72 comments on this article
No. Just no. 150 bucks? Hell no!
Practical, beautiful and cheap.
Crocs are strange on a normal day but these....
Kids maybe?
Weird
Insert tired old joke about "stepping on LEGO" that I know we all became exhausted with many years ago. Sometimes I wish our hobby stayed just a little bit smaller.
These are going to bring back bullying
I'm not sure that many people will be disappointed at the lack of exclusive elements... But I understand the sentiment. Might pab the 'exclusive' minifigure for fun though!
Is it April 1st already?
Where’s the “Will you be buying this set?” poll?!
I‘ll make my own croc wearing minifig.
I’m getting the feeling that LEGO is getting desperate for partnerships. We knew they’re getting greedy but sheesh.
…this is a joke right?
@Bobawesome said:
"Where’s the “Will you be buying this set?” poll?!"
Good point: added!
Best poll ever!
I do wonder if this is all there is to it. I mean, I just returned from Taiwan and Japan, and seen plenty of decorated regular Crocs over there. Snoopy, Hello Kitty, that kind of stuff. Could work just as well with Lego, I'd say.
Sees thumbnail photo. Checks calendar. January 23rd.
Fantastic poll options!
very excited for those croc moulds to be added to PAB.
@WizardOfOss said:
"Best poll ever!
I do wonder if this is all there is to it. I mean, I just returned from Taiwan and Japan, and seen plenty of decorated regular Crocs over there. Snoopy, Hello Kitty, that kind of stuff. Could work just as well with Lego, I'd say."
It did say "The LEGO Brick Clog is the first of multiple product drops in 2026 and beyond"
So maybe there will be more practical things coming?
And yes, it is the best poll ever
I love that "No, I've never seen anything so ridiculous in my life" is winning the "Will you buy it" poll 7 to 1 over the second place choice.
This article was worth it for the poll alone.
@WizardOfOss said:
"Best poll ever!
I do wonder if this is all there is to it. I mean, I just returned from Taiwan and Japan, and seen plenty of decorated regular Crocs over there. Snoopy, Hello Kitty, that kind of stuff. Could work just as well with Lego, I'd say."
When you walk, both you feet are very near as they pass by each other. These shoes are very wide, people will most likely knock their own feet and trip themselves with these shoes - expect a few lawsuits because the shoes are not safe.
@Huw Excellent poll choices
Looks like it could be mildly fun to wear to a Lego convention, but I can't think of any other circumstance I'd wear them!
Somebody's makin' too much money, somebody's got too much time on their hands.
https://www.snopes.com/fact-check/idiocracy-crocs/
Leaked April Fools, right?
Have they published a safety sheet to go with them? I can just see lawsuits for people falling down the stairs wearing these.
They could have done a curved 2x4 brick and still had the studs on top. But no, it has to look like an April Fools joke. Not everything has to be the "iconic" 2x4 brick.
The thing I don't like about these and other collabs, e.g. the adidas shoes, is that they always lean on the image of the classic 2x4 brick and bright primary colours. Those are more identifiable as Lego for non-fans. For me, Lego hasn't been about those things in many years. The parts and colours available now have enabled Lego to transcend blocky, brightly coloured models. Modern sets and MOCs rarely use 2x4 bricks or primary colours.
It's not even April, but this looks like a bad bad joke...
(Checks the calendar to see if I've been asleep for a couple of months)
Nope they're real, they look ridiculous, and LEGO are getting desperate.
@HOBBES said:
"Practical, beautiful and cheap."
It's opposite day!
Remember when LEGO was in the business of creating well made and engaging construction toys for children, or did I just imagine that?
They’re actually a bit embarrassing.
What are you doing Lego?
Could *almost* be interesting if the fig's Crocs used decorated 1x1 plates, like the Minecraft microfig faces or little Ferrari logos or something.
@Huw, easily the best set poll. Now THIS is why I visit Brickset : )
I often criticize the over-the-top negative reactions in the Brickset comments, but after seeing these, and then seeing the price? Brickset commenters may not be reacting over the top enough.
Honestly, seeing the generic minifig wearing brick-built "crocs" with no unique prints or pieces makes it look like an April Fools post.
While I'm not a Crocs person, I can see why some people wear the standard Crocs shoes. There are advantages. But these oversized Lego shoes negate those advantages. It's novelty footwear that doesn't look comfortable or functional.
And you know the only type of novelty footwear that works? Slippers. If they made these into soft, fuzzy, Lego brick slippers, they'd have a shot.
I think we may be looking at this the wrong way. The price is ridiculous, but also I think the design for the launch of this collab is also designed to be ridiculous. It’s got people talking , it’s created a media buzz. I am sure the later releases will be much more practical to wear , but they are doing in this specific way to create a particular reaction l, and more eyeballs and interest towards the Lego brand.
It’s all about branding. IMHO
I’m sure there are marketing experts here who will be able to shed some light on this better than me !
But that my two pennies worth .
Also success of this won’t be due to any monetary gains, but how much marketing value and awareness they get out of it.
Anyone that buys these permanently loses any right to complain about the price of Lego.
@ThunderCracker81 said:
"No. Just no. 150 bucks? Hell no!"
Plot twist: it's 200 actually (at least euros), the 150 were an error in communication :-)
I’ve been pretty supportive of Lego over the years whenever people claim they’ve lost their way and do dumb stuff. But then things like this and Smart Brick happen…and I have no defense.
I hate this timeline.
@Solostar said:
"I think we may be looking at this the wrong way. The price is ridiculous, but also I think the design for the launch of this collab is also designed to be ridiculous. It’s got people talking , it’s created a media buzz. I am sure the later releases will be much more practical to wear , but they are doing in this specific way to create a particular reaction l, and more eyeballs and interest towards the Lego brand.
It’s all about branding. IMHO
I’m sure there are marketing experts here who will be able to shed some light on this better than me !
But that my two pennies worth .
Also success of this won’t be due to any monetary gains, but how much marketing value they get out of it.
"
Is it a good buzz though? I think it makes LEGO look stupid. To me, this style of marketing is a bit like annoying and frequently repeated adverts that actually turn you off the product.
@Huw said:
" @Bobawesome said:
"Where’s the “Will you be buying this set?” poll?!"
Good point: added!"
Loving the sass in the options XD
A wonderfully stupid novelty. I just wish they were priced as such. $150 is honestly insane. Otherwise... Yeah, I'd buy a pair.
@CCC said:
"Is it a good buzz though? I think it makes LEGO look stupid. To me, this style of marketing is a bit like annoying and frequently repeated adverts that actually turn you off the product. "
Perhaps they are operating under the "there's no such thing as bad publicity" mindset.
Every day we stray further from God...
Y'all looking at this all wrong... the drip on these is crazy. Imagine pulling up to the function with the LEGO Crocs. You need to embrace silly-maxing
@Captain_Eugene said:
"Leaked April Fools, right?"
My thoughts too, seems like April's Fools came early this year!
@Solostar said:
"I think we may be looking at this the wrong way. The price is ridiculous, but also I think the design for the launch of this collab is also designed to be ridiculous. It’s got people talking , it’s created a media buzz. I am sure the later releases will be much more practical to wear , but they are doing in this specific way to create a particular reaction l, and more eyeballs and interest towards the Lego brand.
It’s all about branding. IMHO
I’m sure there are marketing experts here who will be able to shed some light on this better than me !
But that my two pennies worth .
Also success of this won’t be due to any monetary gains, but how much marketing value and awareness they get out of it.
"
Perhaps they'll come out with Crocs with studs to decorate, à la Dots? I can't think of any other joint project that would make any sense.
Ugly AND expensive!
regulard crocs- No, they look dumb.
Lego crocs- aw Hell no, they look really dumb.
$150 lego crocs- aw **** no, the hell wrong with you?
Not-so-smart bricks
Even the model has that "I can't belive you're making me wear this" look.
Check the Lego online shop, they are actually listed for 199.99€
I wonder what the instruction insert for the set part looks like.
If it is a limited issue, in a sealed box then I can see them selling just for collectors. They are so bad, it has got people talking about croc collaboration which is what they wanted.
When I first read "Lego Crocs" I was thinking something more like regular Crocs where you could attach various lego accessories in a Dots/Clikits-like way, maybe with some (relatively) subtle Lego branding on the shoes themselves. Upon seeing the still from the video in the other article my first thought was "tripping hazard", and actually watching it clearly confirmed this. The picture here shows one major problem (apart from, well, everything), that the toes are about a stud too long (and, as @HOBBES says, way too wide) basically making them clown shoes.
Given that this is supposedly a multi-year partnership, and given all that's wrong with these (looks, practicality, price, not to mention the daft "exclusive" minifigure), I really suspect* these were all from the beginning only intended as a joke attention-grabber (and early-buyer novelty collectible), paving the way for more "normal" shoes coming later.
*As does many others, just as I'm writing this.
Arrr, me sides be splittin' in laughter !!
What a joke...
https://www.youtube.com/watch?v=-JmVjdYE7qY
At least now when people step on your feet, it will also hurt their feet, because they will be stepping on Lego.
Oops, it looks like you accidentally published this article a bit more than two months too early...
What's the GWP - a miniature rubber room?
April Fools
Okay, okay, we get it, somebody posted the April Fools article too early.
It does even get better: they are 200€!
https://www.lego.com/de-de/product/brick-clog-5010203?CMP=AFC-AffiliateDE-aH1gnOErcGI-3627915-1513442-10
6x the price for the same old injection molding tech that's been around for a century. Mkay.
And people thought licensed sets from the past few years had a bad $/brick ratio...
@HOBBES said:
" @WizardOfOss said:
"Best poll ever!
I do wonder if this is all there is to it. I mean, I just returned from Taiwan and Japan, and seen plenty of decorated regular Crocs over there. Snoopy, Hello Kitty, that kind of stuff. Could work just as well with Lego, I'd say."
When you walk, both you feet are very near as they pass by each other. These shoes are very wide, people will most likely knock their own feet and trip themselves with these shoes - expect a few lawsuits because the shoes are not safe.
@Huw Excellent poll choices"
Uh yes, that's why I was wondering about normal (but decorated) Crocs.
Also, starting a lawsuit over obviously silly shoes would be the most Murican thing ever. Are you really Canadian?
i think the reason for the extra wide style is to spread out as much weight over surface tension as possible.
So that now, with LEGO you too can walk on water.
To be released April 1st? Right?
Only the best is good enough.
269.99 CAD
I'm honestly not sure if it's a Beaverton style piece or that it's a product that was designed in Christiania.
@ZZJHONS said:
"Check the Lego online shop, they are actually listed for 199.99€"
Completely insane!
It just disappoints me that Lego are going down this route of trolling, this is so typical of the nonsense Demna Gvasalia pulled at Balenciaga.
Create a bit of nonsense fashion to deliberately wind up the press and gain lots of social media posts and memes.
I would actually buy these though, ow would be fun to wear and unironically looks comfortable. Probably wear them all the time at home until I trip on the stairs at 3 in the morning. The price is really bad though, even when compared with their regular Crocs.