LEGO KPop Demon Hunters coming soon!
Posted by CapnRex101,
In potentially the most predictable LEGO theme announcement ever, KPop Demon Hunters sets are coming soon! The press release follows:
Gonna be Golden! The LEGO Group and Netflix Announce a Supernatural Collaboration to Bring the World of KPop Demon Hunters to Life in LEGO Toys
Today, the LEGO Group and Netflix announce a new collaboration for LEGO products based on Netflix’s most popular movie, KPop Demon Hunters. The collaboration aims to unite the KPop Demon Hunters universe with the world of creative LEGO brick building, with one new product being revealed and coming to eager fans for pre-order this spring, and additional sets coming in 2027.
Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group, said: “We are beyond the (hon)moon about this new collaboration! KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building. The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. We hope fans will be as excited about the sets as we are!”
Marian Lee, Chief Marketing Officer at Netflix said: “As KPop Demon Hunters continues to break records both on and off screen, we’re delighted to continue expanding this world IRL and partner with the LEGO Group for a brand new collection of beautifully designed and authentically-detailed sets – FOR THE FANS!”
The cultural phenomenon KPop Demon Hunters has reached more than 500 million views on Netflix since it debuted last June fuelled by global fans’ love of the characters, music and celebration of Korean culture. Among many other accolades, awards and record-breaking achievements, the music of the film continues to make history with HUNTR/X being the first K-pop girl group to reach #1 on Billboard’s Hot 100 and “Golden” being one of the first songs by K-pop artists to be nominated for Song of the Year at the Grammy Awards.
The first ever LEGO KPop Demon Hunters set launching this summer will bring to life the beloved, supernatural creature from the movie. Designed for ages 9+, this set is great for both play and display – shining on your shelf. The additional sets coming in 2027 will expand the LEGO KPop Demon Hunters universe with new creative play opportunities.
KPop Demon Hunters follows K-pop superstars HUNTR/X, who, when they aren't selling out stadiums, use their secret identities as demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band, Saja Boys, who are demons in disguise. KPop Demon Hunters is streaming exclusively on Netflix.
Like so many other people, I watched KPop Demon Hunters out of curiosity last summer and absolutely loved it! I am not at all surprised to hear of upcoming LEGO sets, though relatively few obvious possibilities for sets come to mind. Nonetheless, I will publish an article about the options shortly.
Are you looking forward to LEGO KPop Demon Hunters? Let us know in the comments.
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78 comments on this article
It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
@CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to get behind something years after it was popular.
"
Yep. They seems to almost always be late to the party.
At least they aren't as late with this, as they are with Yu-Gi-Oh.
Star Wars & most of disney princess being exceptions
So, the rebranded Korean Hidden Side mixed with Dreamzzz...
@Murdoch17 said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to get behind something years after it was popular.
"
Yep. They seems to almost always be late to the party."
Which is a smart business decision. Let the fanbase grow first, and then pick up the license so you can more easily roll out your product. Since these sets are slated for this year, this means they were already in the early stages of production before the movie came out, which is really quite fast for a totally new franchise.
@CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist.
The sound design on the ad was amazing.
@WhileyFox said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist. "
Don't forget Prince of Persia in that list of flops!
@johleth said:
"At least they aren't as late with this, as they are with Yu-Gi-Oh."
its alive and well, there is hugely popular trading card game
This seems timely? It seems popular enough. I will enjoy guessing who the characters are and what their place in any and all overarching stories might be (I'm guessing these are Korean World of Warcraft-players). I am, as always, interested in spotting cool new parts and/or recolours. Mostly, I can't wait to taste the impotent fury of the Brickset-commenters who fume over how they hate this theme and LEGO is ruined FOREVER because of it. Om nom nom nom nom.
I’m excited for this! The movie is great, also visually which should make for plenty of interesting looking sets. I’m curious if this’ll be minifig or minidoll-based though! Normally I’m all for regular figs but minidolls would absolutely make for a much better match to the source material. I’m guessing it’ll depend on who they’re targeting, mainly girls or boys also? I’m curious if the film is even remotely popular with boys, now that I think about it. Plenty of adult men seem to enjoy it but I don’t think adults are gonna be the primary target audience for this theme (but who knows, maybe there’ll be some 18+ sets in there as well).
@watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999
Can't wait!
@StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
In LEGO’s defense there; the prequels just rolling out made Star Wars more relevant at the time. That, and the company was still a bit back and forth on if it was even appropriate to make said sets.
@StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)
@johleth said:
"At least they aren't as late with this, as they are with Yu-Gi-Oh."
I don't really understand this sentiment. The Yu-Gi-Oh set is clearly being aimed at the people who grew up with the anime in the 2000s. It really is no different from making a set out an old movie, like they've done with The Goonies and Jaws.
That's great! I wonder if the 2027 sets will have minidolls or minifigs. Honestly looking forward to either, and I'm thrilled these are coming.
@Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD.
I know what my daughter will order for her birthday this year ^^
@Murdoch17 said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to get behind something years after it was popular.
"
Yep. They seems to almost always be late to the party."
From what I hear, everybody is late to the Demon Hunter party. Nobody expected it to be a hit and more of a Netflix throwaway. All the big toy companies are going to be pushing K-Pop DH merch since none was created when the thing was released originally.
"The cultural phenomenon KPop Demon Hunters has reached more than 500 million views on Netflix"
@CapnRex101 That is hard to believe after seeing how many ppl rated it on most popular movie websites.
I have no idea what it is but of course I don't have to know everything. Just wondering if case is similar: when 21339 BTS set was coming ppl were talking that massive hype guarantees success. Well set was long time on discount in central Europe (still is at resellers)
It has begun.
@Jotahesse1 said:
" @Murdoch17 said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to get behind something years after it was popular.
"
Yep. They seems to almost always be late to the party."
From what I hear, everybody is late to the Demon Hunter party. Nobody expected it to be a hit and more of a Netflix throwaway. All the big toy companies are going to be pushing K-Pop DH merch since none was created when the thing was released originally."
Precisely. The film was released quietly and was expected to do very little, and so all merchandisers absolutely scrambled once it became a mega-hit the likes of which haven't been seen since "Frozen". This timing is LEGO being as on the ball as they are able to be, given that this film had zero support and anticipation before release.
I'm surprised we're not immediately getting minidoll sets, though. Creature display models aren't gonna be the kids' go-to. That feels like LEGO missing the landing, though it seems like this property will endure enough for minidoll sets to do well whenever they release.
My son is gonna go bananas with anything LEGO produces for KPop Demon Hunters.
One step closer to Lego Spongebob, and I'm about to break!
As always, with themes I’m not interested in, or know anything about, I’m excited for the people who will love it and I’m excited for new parts and recolors.
@Jotahesse1 said:
" @Murdoch17 said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to get behind something years after it was popular.
"
Yep. They seems to almost always be late to the party."
From what I hear, everybody is late to the Demon Hunter party. Nobody expected it to be a hit and more of a Netflix throwaway. All the big toy companies are going to be pushing K-Pop DH merch since none was created when the thing was released originally."
Lego is never late or early, Frodo Baggins! It arrives precisely when it means to- expensively!!
I've canceled my Netflix account, and I've never felt better.
@Rimefang said:
"I've canceled my Netflix account, and I've never felt better. "
I tried to pause my Disney+ account last month. They charged me anyway.
I tried to cancel my Apple+ that I signed up through Comcast, and I ended up in a three-way gang fight that lasted as long as a Balkan war. Gandalf tells me that my wounds will never really heal.
@Crux said:
" @Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD."
Putting on my spelunking gear, sir!
I know almost nothing about KPop DH. Do the antagonists, the demons, have unnatural skin tones? If so, I may be able to repurpose the minifigures as oni (I know, different culture). As a yellowist, I don’t do fleshies.
@CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
Given that this movie was a sleeper hit as initially as even Sony Animation had doubts about it and Netflix was unsure. Suspect the merchandising didn't even really get amped until the fall let alone looking for crossovers like LEGO. Even Star Wars back in 1977 was "late to the table" with product owing to initial feelings about that movie by the studio and letting Lucas have merchandising rights thinking they would be worthless.
So to have product a year after a hit (with no pre-hype) is laudible with a plan going into 2027 in advance of a future 2nd movie to maintain the momentum.
@WhileyFox said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist. "
That being said. The Lone Ranger train is really good. Of course that's if you like trains. :)
@dberger624 said:
" @WhileyFox said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist. "
That being said. The Lone Ranger train is really good. Of course that's if you like trains. :)"
I loved all those Lone Ranger sets, the train especially.
@dberger624 said:
" @WhileyFox said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist. "
That being said. The Lone Ranger train is really good. Of course that's if you like trains. :)"
I love LEGO trains, as for my wallet...
I'd better keep this a secret or my sisters will go nuts.
@Crux said:
" @Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD."
4998
150 MILLION years
@Murdoch17 said:
" @dberger624 said:
" @WhileyFox said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist. "
That being said. The Lone Ranger train is really good. Of course that's if you like trains. :)"
I loved all those Lone Ranger sets, the train especially."
So do i and they honestly work better as LEGO. Probably because they're all pretty similar to the 90's Western theme and it's sub-themes.
It blew up within the last year. This isn’t late for a company producing toys based on something that got popular.
@Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Steamboat Willie beats that by a few years!
There are quite a few franchises missed out by 10+ years - Indy, SW, LOTR. But they are more nostalgia offerings although new media might help promote the franchise. Some movie franchises they go for as they are already closely tied to Warner Bros or Disney; Prince of Persia, Lone Ranger, etc. But there are also others where the franchise and sets are aimed at kids that just seem very late, the biggest recent one is probably Despicable Me /Minions. That was huge but LEGO didn't go anywhere near it, then went for it long after the peak popularity.
@dberger624 said:
"That being said. The Lone Ranger train is really good. Of course that's if you like trains. :)"
Lone Ranger and Prince of Persia were both great themes, whether it was for the sets, or the parts and minifigures. And even better when the movies flopped, the merchandising flopped, and the sets were heavily discounted!
Licensing Everything Good Or bad
@StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
Really……….
Something new for the kids, as a wild guess Hidden Side meets Vidiyo boom box 43115.
@billydeewilliams said:
" @Crux said:
" @Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD."
4998
150 MILLION years"
31212
13.61 BILLION years
21355 13.8 billion years. Hydrogen atom excitation, carbon atoms, f=ma, Pythagorean theorem.
Finally, it happened.
@tne328 said:
" @Crux said:
" @billydeewilliams said:
" @Crux said:
" @Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD."
4998
150 MILLION years"
31212
13.61 BILLION years"
21355 13.8 billion years. Hydrogen atom excitation, carbon atoms, f=ma, Pythagorean theorem."
13.80001 billion years. 76191
@yellowcastle said:
" @tne328 said:
" @Crux said:
" @billydeewilliams said:
" @Crux said:
" @Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD."
4998
150 MILLION years"
31212
13.61 BILLION years"
21355 13.8 billion years. Hydrogen atom excitation, carbon atoms, f=ma, Pythagorean theorem."
13.80001 billion years. 76191
"
21304 - Big Bang to heat death of universe
@Murdoch17 said:
" @yellowcastle said:
" @tne328 said:
" @Crux said:
" @billydeewilliams said:
" @Crux said:
" @Murdoch17 said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
I'll do you one better:
Snow White and the Seven Dwarfs film - 1937
Snow White figure in LEGO - 2012 for Duplo / 2017 for minidoll / 2023 for minifig (you also had to wait until 2024 for an set based on the actual film!)"
Snow White, original manuscript by the Brothers Grimm - 1810
Based loosely on the life of Margaretha von Waldeck - born in 1533, died in 1554
House of Waldeck - founded in 1180, in Waldeck, Germany
Germany - first named as such in 98, after the Germanic people
We can go deeper. We SHOULD."
4998
150 MILLION years"
31212
13.61 BILLION years"
21355 13.8 billion years. Hydrogen atom excitation, carbon atoms, f=ma, Pythagorean theorem."
13.80001 billion years. 76191
"
21304 - Big Bang to heat death of universe"
21302 then?
Market farmers ready to harvest.
My daughter just asked me the other day if there were any Kpop Demon Hunters Lego sets and I told her "Not yet."
Yet another licence.
Hurrah.
I knew there were KDH minifigs in Lego Fortnite, so this isn't really surprising. I might just check out the movie, now that it's getting sets. Or not; my wallet might thank me.
@Samuel4El said:
"I’m curious if the film is even remotely popular with boys, now that I think about it."
@LuvsLEGO_Cool_J said:"My son is gonna go bananas with anything LEGO produces for KPop Demon Hunters."
There's your answer.
@CCC said:"There are quite a few franchises missed out by 10+ years - Indy, SW, LOTR."
Those were all released at the same time as new movies, were coming out, though - Indy 4, Episode I, An Unexpected Journey.
Never understood the popularity of this but whatever.
I do think it is an interesting discussion as others have alluded to about how lego is normally really slow at 'cashing in' on pop culture fads (eg. Dimensions at the end of the Skylanders fad) whereas this theyve jumped on the bandwaggon pretty quick.
Id be really curious to know whether Bluey sets had been in the works before the IDEAS projects or whether it was them that made lego consider the IP.
Also interested in how they choose what IPs to follow. Like there would be numerous IPs that are very popular right now (even though I have no interest in them), what makes Kpop demon hunters better than those? Idk. (not saying lego chose wrong just interested in the process).
OnePiece was good because it could appeal to pirates fans and generally just has cool and unique sets like the restaurant (I used the straw hats for early 20th century private school girls, shame I havent got any dark blue western kepi hats for the boys' caps)
At least with Netflix IPs there is some variety. Lots of awesome Korean tv shows and movies but unfortunately in my case they are all more mature audience like police/detective, action, political or historical so lego wouldnt do them.
Better not be mini-dolls
@Murdoch17 said:
" @WhileyFox said:
" @CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
I think LEGO prefers to to do it this way. Especially in cases like Lightyear, The Lone Ranger and Speed Racer where the sets came out before the movies released and were huge flops. So they can go this route or nostalgia baiting. But LEGO seems to be very bad at predicting what media will actually capture the zeitgeist. "
Don't forget Prince of Persia in that list of flops!"
What are you talking about? I'll have you know Prince of Persia was the highest grossing movie based on a video game by the time it left the box office!
@CCC said:
"It might have been predictable, but the timing is not. The standard practice for LEGO is to only get behind something years after it was popular.
"
Better late than never.
@Murdoch17 said:
"Yep. They seems to almost always be late to the party."
Beating you is what I do, do, do, yeah
Body on body, I'm naughty, not even sorry
And when you pull up, I'll pull up, a little late to the party
(La-la-la-la)
@Crux said:
"This seems timely? It seems popular enough. I will enjoy guessing who the characters are and what their place in any and all overarching stories might be (I'm guessing these are Korean World of Warcraft-players). I am, as always, interested in spotting cool new parts and/or recolours. Mostly, I can't wait to taste the impotent fury of the Brickset-commenters who fume over how they hate this theme and LEGO is ruined FOREVER because of it. Om nom nom nom nom."
How many times has LEGO been ruined forever now? I've lost count...
@DoctorZander said:
" @Crux said:
"This seems timely? It seems popular enough. I will enjoy guessing who the characters are and what their place in any and all overarching stories might be (I'm guessing these are Korean World of Warcraft-players). I am, as always, interested in spotting cool new parts and/or recolours. Mostly, I can't wait to taste the impotent fury of the Brickset-commenters who fume over how they hate this theme and LEGO is ruined FOREVER because of it. Om nom nom nom nom."
How many times has LEGO been ruined forever now? I've lost count..."
It's in a competition with Transformers to see which one can be Ruined FOREVER" the most: https://tfwiki.net/wiki/Ruined_FOREVER"
@TheOtherMike said:
" @DoctorZander said:
" @Crux said:
"This seems timely? It seems popular enough. I will enjoy guessing who the characters are and what their place in any and all overarching stories might be (I'm guessing these are Korean World of Warcraft-players). I am, as always, interested in spotting cool new parts and/or recolours. Mostly, I can't wait to taste the impotent fury of the Brickset-commenters who fume over how they hate this theme and LEGO is ruined FOREVER because of it. Om nom nom nom nom."
How many times has LEGO been ruined forever now? I've lost count..."
It's in a competition with Transformers to see which one can be Ruined FOREVER" the most: https://tfwiki.net/wiki/Ruined_FOREVER""
AND NOW THERE'S LEGO TRANSFORMERS SO EVERYTHING IS RUINED DOUBLE FOREVER and also, awesome
@DoctorZander said:
" @Crux said:
"This seems timely? It seems popular enough. I will enjoy guessing who the characters are and what their place in any and all overarching stories might be (I'm guessing these are Korean World of Warcraft-players). I am, as always, interested in spotting cool new parts and/or recolours. Mostly, I can't wait to taste the impotent fury of the Brickset-commenters who fume over how they hate this theme and LEGO is ruined FOREVER because of it. Om nom nom nom nom."
How many times has LEGO been ruined forever now? I've lost count..."
21054
Ruined forever
This partnership makes sense. Considering the success of the blind bag collectible minifigures and vending machine set, it seems reasonable to think that Lego wants to replace their designers with AI built models and move the brand into a FOMO / GACHA digital space where fans not only get to enjoy the privilege of providing the ideas for the product being sold, but get to purchase it as well. I think it aligns nicely with how the entertainment industry replaced actual, good musicians, writers and actors with auto tuned dancers that can't sing, virtual characters, stolen, copy / pasted ideas and garbage, AI generated music that all sounds lifeless.
It worked for League of Legends back in 2018 when Riot created the K-Pop "band" K/DA, which Demon Hunters ripped off, so it only makes sense to keep doing it because $$$.
By all accounts K-Pop Demon Hunters is something of a passion project for a solid chunk of the very much human creative team. Not the best example to use for criticising the soullessness of modern media.
@Vesperas said:
"This partnership makes sense. Considering the success of the blind bag collectible minifigures and vending machine set, it seems reasonable to think that Lego wants to replace their designers with AI built models and move the brand into a FOMO / GACHA digital space where fans not only get to enjoy the privilege of providing the ideas for the product being sold, but get to purchase it as well. I think it aligns nicely with how the entertainment industry replaced actual, good musicians, writers and actors with auto tuned dancers that can't sing, virtual characters, stolen, copy / pasted ideas and garbage, AI generated music that all sounds lifeless.
It worked for League of Legends back in 2018 when Riot created the K-Pop "band" K/DA, which Demon Hunters ripped off, so it only makes sense to keep doing it because $$$."
Setting aside all the... everything, why did ypu capitalize gacha like an acronym??
@Hiratha said:
"By all accounts K-Pop Demon Hunters is something of a passion project for a solid chunk of the very much human creative team. Not the best example to use for criticising the soullessness of modern media."
Complete nonsense and 100% factually and objectively false.
https://www.youtube.com/watch?v=xTYu0mzi1cc
The singers rely on auto tune, even during live performances. While this has become common among pop stars, K-Pop is the worst offender. I mean, Taylor Swift can't sing either but at least she kind of attempts to hide her lack of hard work and voice training by avoiding (faked) vocal fireworks.
Personally, I couldn't stop laughing when I found out that the singer ironically couldn't even hit the "golden note" that she's meant to hit within the movie. It was pitch corrected.
The moment I saw that the Black Label / YG was involved with it, I already knew what to expect. Vince confessed to using AI to write "Soda Pop," but it's highly likely to have been more. I suspect that "Golden," "How It's Done" and "Your Idol," were as well, simply based on how excessively produced they are. I doubt that they spent hours upon hours combing through every song with Beat Detective and pitch correcting it like a corporate accountant going through a spreadsheet. I'm sure it was auto corrected with AI, at least to some extent.
It's sad because it's a big part of why no one cares about the Grammy awards anymore. It clearly isn't about the music. It's solely about promotion.
It's well established that the Black Label / YG spend as much (if not more) paying social media influencers for fake reaction videos than they do on the music itself, all to convince people that it's better than it actually is. They literally cash-in on people that don't know better by exploiting mob mentality.
Even the concept is derivative, having already been done with K/DA.
To defend it is pointless. You're playing contrarian to what K-Pop inherently is--massively commercialized, corporate made music, with (usually) low or no-talent "artists" masquerading as idols. The groups are almost entirely about image and information is heavily controlled. Negative leaks are prone to white-washing or overblown counter responses. It's all kept in check with huge teams of social media influencers that present themselves as "fans" but are actually working for the label.
In other words, it basically operates like the CCP. It's about as far removed from a passion project as possible. Swatting, death threats, bullying--these are all par for the course. It's not a labor of love--it's toxic.
Rose from BLACKPINK once half-joked in an interview that she felt like a human trafficking victim. She's also made comments in the past expressing that she's told how to act and what to say, even on her own social media accounts.
Henry Lau revealed that it's all fake--he puts oil on his violin bow so that it doesn't accidentally make noise while he's miming during live performances.
I'm sorry but I simply know better. If it's not soulless, I don't know what is.
@Andrusi said:
"Setting aside all the... everything, why did ypu capitalize gacha like an acronym??"
I didn't capitalize it like an acronym. I wrote it that way for effect and because it's more aesthetically pleasing to the eye. I guess it comes down to how I was raised--sometimes it comes off like OCD.
Why did you spell 'you' wrong?
@Andrusi said:
" @Vesperas said:
"This partnership makes sense. Considering the success of the blind bag collectible minifigures and vending machine set, it seems reasonable to think that Lego wants to replace their designers with AI built models and move the brand into a FOMO / GACHA digital space where fans not only get to enjoy the privilege of providing the ideas for the product being sold, but get to purchase it as well. I think it aligns nicely with how the entertainment industry replaced actual, good musicians, writers and actors with auto tuned dancers that can't sing, virtual characters, stolen, copy / pasted ideas and garbage, AI generated music that all sounds lifeless.
It worked for League of Legends back in 2018 when Riot created the K-Pop "band" K/DA, which Demon Hunters ripped off, so it only makes sense to keep doing it because $$$."
Setting aside all the... everything, why did ypu capitalize gacha like an acronym??"
"Get All Coins, Haul Ass"
@Vesperas
… You are aware that K-Pop, the genre, K-Pop, the industry, and K-Pop Demon Hunters, the film, are all distinct and separate entities, right?
And that autotune can be and often is a stylistic choice, no different from any other musical effect?
I have never understood people who decide some music genre or other is the source of all evil, but it’s even stranger when it’s applied to a film.
@Vindicare said:
" @StyleCounselor said:
" @watcher21 said:
"Star Wars & most of disney princess being exceptions"
Star Wars = 1977
Star Wars Lego = 1999"
Really……….
"
Yes.
@Vesperas said:"...massively commercialized, corporate made music, with (usually) low or no-talent "artists" masquerading as idols."
https://www.youtube.com/watch?v=ijr4rwb2WbE
I suppose I ought to add that I would not personally have chosen, as supporting evidence, a video from a youtuber with titles like “Is Sir Paul McCartney... Sir Paul McCartney??? The FINAL shocking revelation” in their catalogue. There is a point where you’re just promoting shameless, sensationalist clickbait with no expectation of factual content. Even aside from the irrelevance of autotune to whether the creative team cared deeply about the film.
@DoctorZander said:
" @Crux said:
"This seems timely? It seems popular enough. I will enjoy guessing who the characters are and what their place in any and all overarching stories might be (I'm guessing these are Korean World of Warcraft-players). I am, as always, interested in spotting cool new parts and/or recolours. Mostly, I can't wait to taste the impotent fury of the Brickset-commenters who fume over how they hate this theme and LEGO is ruined FOREVER because of it. Om nom nom nom nom."
How many times has LEGO been ruined forever now? I've lost count..."
Yes.
@Vesperas:
That’s funny, because I read a rather in-depth article about one of the biggest “hitmakers” in the recording industry, and he was quoted as saying he didn’t care about the tunes, but he could tell which ones could be marketed for maximum profit. Then some big-name pop star was quoted in the same article, gushing about how much he cared about the music. If she only knew…
@Hiratha:
Generally speaking, if the band is cast like a movie, and none of them play their own instruments, they are merely performers and not artists.
@PurpleDave said:
" @Hiratha:
Generally speaking, if the band is cast like a movie, and none of them play their own instruments, they are merely performers and not artists."
Eh. That requires a division between “performer” and “artist” that I’m not so sure has a bright line, since we certainly wouldn’t claim that as a universal rule about *actors*, but it also… doesn’t matter? K-Pop, Insert Random Totally Manufactured Band Here, and K-Pop Demon Hunters, the film, still aren’t the same thing. And we know perfectly well that the creative team on K-Pop Demon Hunters, the film, care a great deal about what they were making, from the K-Pop influence to the Korean mythology.
The claim that K-Pop Demon Hunters can’t be art or something the creative team cares about is poorly supported by critique of the musical genre, because it’s a film. I don’t think broad strokes arguments about a specific work could be especially successful regardless, but when they’re not even about the film it’s a bit of a problem.
@Vesperas said:
(a lot of spiteful fluff)
a wookie bag of fun at parties, you are not.
@Hiratha said:
"Eh. That requires a division between “performer” and “artist” that I’m not so sure has a bright line..."
Sure it does. Sinatra was a performer. He didn't write his own music, and he didn't play any instruments. He just sang songs written by other people. Now, he was a very skilled and popular performer, but the industry sets a clear distinction between performers and songwriters.
The Beatles are/were artists. They wrote most of their own music (and even a few songs performed by other groups), they played a surprising array of instruments, and they were also heavily involved in their own production. Pre-Beatles, it was considered acceptable to put a group of singers on stage and hand them a stack of songs written by a bunch of different people. Post-Beatles, bands had to start delivering the whole package or risk becoming irrelevant. Until the 90's, that is, when music producers figured out they could cast a musical group, curate their image, and get rich off of them.
"...since we certainly wouldn’t claim that as a universal rule about *actors*..."
Actors are performers. That's why so many of the smart ones want to get into directing and/or producing.
"K-Pop, Insert Random Totally Manufactured Band Here, and K-Pop Demon Hunters, the film, still aren’t the same thing."
I wasn't saying they were. KPDH is a movie, and the performers were cast as much for their acting ability as they were for their singing. But the K-Pop genre feels too close to the 90's boy band era. If it's anything like those groups, the acts are cast primarily on their ability to dance, as skilled sound engineers can cover for lack of singing talent.
"The claim that K-Pop Demon Hunters can’t be art or something the creative team cares about is poorly supported by critique of the musical genre, because it’s a film."
I never said the film couldn't be art in its own right. And I'm a huge fan of ancient mythology, even if I have little exposure to SE Asian works. So the movie may be very well crafted, but my issue with it is the simple fact that it revolves so heavily around a musical genre I have no interest in. It's kind of hard to look past that.
@PurpleDave said:
You were replying to a comment about the film, which was responding to a comment that tried to use random opinions about K-Pop, the genre, to support insulting the artistry of the film, on an article about sets being made for the film. So I don’t really know what the relevance was if you weren’t trying to talk about the film! My point is, as always, that the creative team cares about the film and that whatever is going on with the music genre doesn’t change that.
And I just flat out disagree with the idea that performers can’t be artists, so we’d best leave that bit there.