LEGO Shrek sets announced!
Posted by CapnRex101,Shrek is among the most iconic animated film franchises and after almost appearing in LEGO Dimensions a decade ago, LEGO Shrek is finally a reality! The press release follows:
What Are You Doing In My Swamp?: The LEGO Group Reveals First Ever LEGO Shrek sets inspired by the beloved DreamWorks Animation franchise
The LEGO Group and Universal Products & Experiences have today unveiled an exclusive LEGO Shrek set, alongside a LEGO Shrek BrickHeadz set, inspired by DreamWorks Animation’s beloved Shrek franchise, marking the first time Shrek has appeared in LEGO form. Bringing the iconic ogre and his fairy-tale world to life in bricks, these new sets give fans a brand-new way to celebrate one of animation’s most iconic characters.
Hitting the big screen 25 years ago, Shrek turned the fairy-tale world upside down (and we’ve been quoting it ever since!) Now, fans can return to the swamp in an entirely new way. With the launch of the new LEGO Shrek sets, audiences can recreate favourite scenes and relive iconic moments from the beloved franchise. Combining cinematic nostalgia with hands-on creativity, LEGO Shrek invites builders to bring the magic of the swamp to life in brick form.
72423 Shrek, Donkey & Puss in Boots
- 1403 pieces
- £109.99, $129.99, €119.99
- Available on June 1st, or for pre-order now on LEGO.com
Adult fans can reminisce on 25-years of Shrek with the detailed LEGO Shrek, Donkey & Puss in Boots poseable display set for ages 18+. Featuring brick-built Shrek and Donkey, plus a Puss in Boots minifigure, this set is on a swamp base with the classic "Beware Ogre!" sign.
Other nods to the film include sunflowers, an onion and a blue flower with red thorns. Discover hidden Easter eggs tucked inside Shrek’s gut for an extra layer of fun.
40923 Shrek, Donkey & Gingy Figures
- 259 pieces
- £19.99, $24.99, €24.99
- Available on June 1st, or for pre-order now on LEGO.com
For younger builders, the LEGO BrickHeadz Shrek set invites kids aged 10+ to step into the world of Far Far Away and build three beloved characters: Shrek, Donkey and Gingy.
LEGO BrickHeadz are stylised, brick-built collectable figures, known for their distinctive square-headed design. Packed with playful details from Shrek’s signature ears and Donkey’s cheeky smile to Gingy’s icing buttons, the set also features a "Beware Ogre" sign inspired by Shrek’s iconic swamp.
Raquel Ojeda, Creative Lead from the LEGO Group said, "Shrek has always celebrated imagination, friendship, and a little bit of mischief, which are values that translate perfectly into LEGO play. We’re ogre the moon to partner with this beloved universe and see how fans build their own fairy-tale adventures. This is just the beginning, so keep your eyes peeled for lots more LEGO Shrek magic!"
"Partnering with the LEGO Group to introduce Shrek in LEGO brick form marks an exciting moment as we celebrate the franchise’s 25th anniversary," said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital at Universal Products & Experiences. “These sets bring Far Far Away to life with innovative design, fun Easter eggs for fans to discover, and storytelling-- honouring the legacy that has made Shrek a cultural icon and inviting fans back to the swamp where it all began.”
Celebrating its 25th anniversary this year, the Shrek franchise, known for its layered storytelling, iconic soundtrack and endlessly quotable moments, continues to inspire generations and deliver lasting nostalgia. It proves that great stories, much like ogres, have layers that stand the test of time.
The new LEGO Shrek sets will be available for pre-order starting today, via and available to purchase in LEGO retail stores worldwide, and on LEGO.com, starting June 1st.
Are you looking forward to the potential of LEGO Shrek and what do you think of these sets? Let us know in the comments.
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76 comments on this article
Won't be picking up either of these, but holding out hope for a Potion Factory and Duloc sets!
Puss-in-Boots being a minifig isn't something I would have expected, but I think it works.
They are ugly... but are they SUPPOSED to be ugly? This is a Shrek theme after all...
Love the original Shrek film, BrickHeadz don’t interest me but 72423 doesn’t look half bad, is a good price and has a decent piece-price ratio. Definitely picking that one up along the line.
That Shrek, Donkey & Puss in Boots doesn't look half bad, and seems like a decent deal. I do think they should have made some piece for the ears though. Those are iconic, and this doesn't quite work. The Brickheadz does slightly better in that regard, but still not quite.
Does anyone still care about Shrek though?
EDIT: just found out the franchise is still alive. I stand corrected.
The swamp sign has a typo, it should say "Beware! company making products of every IP anyone cares about"
@Andrusi said:
"Puss-in-Boots being a minifig isn't something I would have expected, but I think it works."
He’s a bit undersized. Needs to be maybe 50% taller, I think. And annoying that he’s the only minifig in all three sets.
How could you not include the ridiculous dance announcement video, lol.
@WizardOfOss said:
"That Shrek, Donkey & Puss in Boots doesn't look half bad, and seems like a decent deal. I do think they should have made some piece for the ears though. Those are iconic, and this doesn't quite work. The Brickheadz does slightly better in that regard, but still not quite.
Does anyone still care about Shrek though?"
It’s the last of the top 20 highest grossing film franchises to get a LEGO license, and they’re doing a spin-off film for Donkey in 2028. PiB 2 was only four years ago, too.
@PurpleDave said:
" @Andrusi said:
"Puss-in-Boots being a minifig isn't something I would have expected, but I think it works."
He’s a bit undersized. Needs to be maybe 50% taller, I think. And annoying that he’s the only minifig in all three sets."
So.....they should have made him a Jack Stone figure?
I rather enjoy Shrek (and sequels/sideshows). But I really only want Puss. I'd've prefered all at minifig scale (to heck with relative sizes) in a built scene rather than brick-built figures.
The openable tummy is a great element though.
@emQ said:
"I rather enjoy Shrek (and sequels/sideshows). But I really only want Puss."
Sir, this is a Wendy's.
I'm amazed that so many people work at different stage of set release and nobody say "hey, this face looks awful and we are premium brand". All photos taken carefully with same angle because from side it looks even worse...
This is not Minion set for kids and actually some adults would like to build it if it would look good.
Something positive: they didn't do base with 1000 bricks just absolute perfect minimum.
I really love Shrek but isn't TLG too focused on hype wagons for adults lately? Am I the only one thinking they should invest more in small to mid-sized castle and pirate theme PLAYING sets instead of endlessly producing overpriced display sets for adults ?
Shocked that Shrek's price is "only" 120€ btw...
@PurpleDave said:
" @WizardOfOss said:
"That Shrek, Donkey & Puss in Boots doesn't look half bad, and seems like a decent deal. I do think they should have made some piece for the ears though. Those are iconic, and this doesn't quite work. The Brickheadz does slightly better in that regard, but still not quite.
Does anyone still care about Shrek though?"
It’s the last of the top 20 highest grossing film franchises to get a LEGO license, and they’re doing a spin-off film for Donkey in 2028. PiB 2 was only four years ago, too."
Ah okay, wasn't aware they still made new entries.....it's been a while. Apparently even a Shrek 5 next year....
So the brick built Shrek and Donkey is the better of these two sets. The Brickheadz are hideous... I've just gotta question the logic behind including a minifigure scale Puss in Boots into the build though? Seems like a very odd choice.
Won't be buying either set though. Much as I liked Shrek (Shrek 2 was the best movie) this is about 15 years too late for me to want one.
This actually caused me to find out they were making another Shrek movie.
Not what I expected and look better then I would have thought for the buildable display. Not my thing though.
We'll see if they are doing the Collectable Minifigs and if any of those are interesting.
That price is fantastic. What's the opposite of the Disney tax? Dreamworks discount.
Looks more like Shrek.
@markisnot said:
"This actually caused me to find out they were making another Shrek movie.
Not what I expected and look better then I would have thought for the buildable display. Not my thing though.
We'll see if they are doing the Collectable Minifigs and if any of those are interesting. "
that's the rumor if you believe the leak sites.
This is Shrek's swamp. We just live in it.
Why do releases these days just feel like more LEGOslop than actually exciting sets.
@WokePope said:
"Why do releases these days just feel like more LEGOslop than actually exciting sets."
Probably because LEGO has realised that the main buyers for sets these days are AFOL's rather than kids, and that the majority of AFOL's want something that looks cool on display rather than something with fun play features.
I want both.
That Puss minifig looks like a furry CMF but it's well done.
Shrek is love, Shrek is life.
The build looks decent but I don't understand why LEGO has gone ALL IN on buildable character displays this year. It's been ramping up over time I guess but it feels like in 2026 every single IP must have a 500+ piece displayable character. And it's sad to see some kids' themes getting displayable characters over actual play sets, like Toy Story, Winnie the Pooh, now Shrek...
Buildable characters are fun but not when they're everywhere like this IMO. I understand they're all in different themes but why are they all launching so close together? It's like TLG executives woke up and decided 2026 must be the year of buildable characters.
That FIFA logo has messed me up - I'm reading this as Shrek & Puss, Donkey in Boots.
Well, this will be fun to review.
brickheadz will be an instant pickup
buildable Shrek looks horrible
@WizardOfOss said:
" @PurpleDave said:
" @Andrusi said:
"Puss-in-Boots being a minifig isn't something I would have expected, but I think it works."
He’s a bit undersized. Needs to be maybe 50% taller, I think. And annoying that he’s the only minifig in all three sets."
So.....they should have made him a Jack Stone figure?"
I looked up pictures, and PiB is tall enough to lean on Donkey’s shoulder, so really needs to be about the height of the Brickheadz Shrek.
"Ah okay, wasn't aware they still made new entries.....it's been a while. Apparently even a Shrek 5 next year...."
Right, I thought I’d heard that was happening, but when I looked up the list of films I missed that they split them up by Shrek/PiB/Donkey, making Shrek 5 the only film that was out of chronological order.
@GirlWoman said:
"As millennial nostalgia has been milked dry they are now coming for Gen Z "
Whoa, whoa, whoa! Who said we we’d moved on from Gen X nostalgia? We were, after all, the youngest generation who could actually understand all the adult humor when the first film came out.
"Thank you for mentioning it. I had to look it up and it's wild. Is it a reference to something? Because it seems very random."
Without looking it up myself, I know at least one of the DVDs has some sort of club dance scene, but I can’t remember if it was part of the end credits, or a standalone bonus feature.
Literally a dream come true for me. I'm thrilled to be getting Puss in Boots as a Minifigure, but he's not at all to scale with the buildable figures. He's slightly shorter than Donkey in the films.
Liking both of the sets and will be picking them up eventually. Seems like an odd choice to have Gingerbread man in the Brickheadz set. I think Fiona in either form would have been better. Thinking about assorted characters from the Shrek franchise, there are enough to make a decent CMF release which would likely be a good seller.
@WokePope said:
"Why do releases these days just feel like more LEGOslop than actually exciting sets."
Buying Lego's beginning to feel a bit like desperately chasing a Range Rover you can't afford - less something to have because you really like it, more something to show off to show you can (Allegedly) afford it
@GirlWoman said:
" @Brick_Belt said:
"How could you not include the ridiculous dance announcement video, lol. "
Thank you for mentioning it. I had to look it up and it's wild. Is it a reference to something? Because it seems very random."
Google Shrek forever rave.
I am holding out hope for a Groot sized Gingy eventually! That's what the world needs
What's the deal with these two big characters with the minfigure from the best DreamWorks movie? ??
@blackdeathgr said:
"I really love Shrek but isn't TLG too focused on hype wagons for adults lately? Am I the only one thinking they should invest more in small to mid-sized castle and pirate theme PLAYING sets instead of endlessly producing overpriced display sets for adults ?
Shocked that Shrek's price is "only" 120€ btw..."
Lego has been helping me save money the last few years by focusing too much on IPs, Helmet Sets, Bust Sets, Starships Sets, Statue/Buildable Character Sets, Diorama Sets, Mech Sets. Too many display sets as opposed to play sets.
Wake me up when they have a Swamp set (or an affordable line of small playsets, although I don’t think that’s really the LEGO group’s M.O. in the big 26)
@shaase said:
"Lego has been helping me save money the last few years by focusing too much on IPs, Helmet Sets, Bust Sets, Starships Sets, Statue/Buildable Character Sets, Diorama Sets, Mech Sets. Too many display sets as opposed to play sets."
Come on over and join the Dreamzzz club! Prices are right and the sets are just as fun as the classic Pirates/Castle!
About 8 years to late to the meme scene lego
i need that Gingy immediately
Why is the best thing about these sets the Brickheadz box design? That's so cool!
Did they used cups for Shrek's ears as a BH ? If so, NPU.
Edit : after a second and closer look at the 3rd pic (back side of the box) it looks like they didn't. But if so I cannot figure what part it is ?
Yeah Puss in Boots is way too small as a minifigure
@Fan_Of_Bricks said:
"Literally a dream come true for me. I'm thrilled to be getting Puss in Boots as a Minifigure, but he's not at all to scale with the buildable figures. He's slightly shorter than Donkey in the films."
Technically, he’s taller. Being quadrupedal, Donkey would be measured to the shoulder, where a bipedal cat would be measured to the top of his head. Bit of a deceptive difference, but that’s how it’s done.
@Brick_t_ said:
"Did they used cups for Shrek's ears as a BH ? If so, NPU.
Edit : after a second and closer look at the 3rd pic (back side of the box) it looks like they didn't. But if so I cannot figure what part it is ? "
Yes, it appears the ears are cups on the BH Shrek figure.
I like this a lot. However, when you look at all the pictures currently available, Shrek does not look so good when you don't look at him straight on. Donkey is neat and PiB is nice as well but significantly undersized (but it's a minifig, so that's good). This is not something I usually (or even rarely) buy but I think it is very well done. (most recent similar product I bought was Wall-E and Eve which is not that long ago come to think of it).
Aside: I don't quite understand why people need a recent movie to like/appreciate/want something? Let's say I like meerkats, I don't need a recent movie featuring meerkats to buy any product about them. Maybe it's just me...
That'll do, Lego. That'll do.
@Denmark_Dragon said:
"The swamp sign has a typo, it should say "Beware! company making products of every IP anyone cares about""
You say that like it's a bad thing.
Hey let's make sets based on a kids' movie and only make 2 sets geared for collectors and only one minifigure of a supporting character
The only nice thing I can say about the main set is that the price is surprisingly decent. Weirdly decent. But maybe they realised no one would buy this at the usual overprice, because OOF.
To be fair, everything but Shrek's face is fine. But Shrek's face is awful, in a "I wouldn't even buy this at 50% off because Shrek just looks BAD" kind of way, and that just kills the whole set.
The less said about BrickHeadz, the better.
@Brick_t_ said:
"Did they used cups for Shrek's ears as a BH ? If so, NPU.
Edit : after a second and closer look at the 3rd pic (back side of the box) it looks like they didn't. But if so I cannot figure what part it is ? "
I think it is the goblet piece.
Terrible sets to a terrible theme! Had to be said!
Lego just making things atp
I never understood the hype of Shrek. I thought the book was funny because it was drawn quite ugly, but didn’t care for the films.
However i think that these sets look lovely. The big Shrek, donkey & puss look like a great set for fans. A nice build and a nice set to look at.
The brickheadz look cool too. All three of them are spot on. I think brickheadz collectors will enjoy these.
Would puss n boots make a comeback in the cmf series?
I want the Puss minifig, but that's it.
The first Shrek film was wildly, overwhelmingly, near-ubiquitously popular when I was a child and last I checked I was definitely still a millennial, not gen z.
(It’s the reason I’m extremely not interested, actually. I didn’t go to the cinema much as a kid and by the time it finally came out on vhs the film was so overhyped by my peers — and their parents, to be fair, a mix of gen x and boomers — it couldn’t possibly stand up to the weight of expectation, and it didn’t. My response was an extremely disappointed “well, that was fine I suppose” and I have never bothered to rewatch it or see any of the sequels. Which is probably mildly unfair but I’m not especially motivated to do anything about it. There’s lots of films I’m more excited about.)
@blackdeathgr said:
"I really love Shrek but isn't TLG too focused on hype wagons for adults lately? Am I the only one thinking they should invest more in small to mid-sized castle and pirate theme PLAYING sets instead of endlessly producing overpriced display sets for adults ?"
If legs was to make new series of play sets from the old castle and pirates themes, do you promise that you wouldn’t just put it out on display somewhere?
@HOBBES said:
"I like this a lot. However, when you look at all the pictures currently available, Shrek does not look so good when you don't look at him straight on. Donkey is neat and PiB is nice as well but significantly undersized (but it's a minifig, so that's good). This is not something I usually (or even rarely) buy but I think it is very well done. (most recent similar product I bought was Wall-E and Eve which is not that long ago come to think of it).
Aside: I don't quite understand why people need a recent movie to like/appreciate/want something? Let's say I like meerkats, I don't need a recent movie featuring meerkats to buy any product about them. Maybe it's just me..."
A little Eau d’ Meerkat for date night?
Nope, you know what? Bad idea. That’s a bad idea. Don’t buy it.
Puss in boots seems a bit of an unnecessary addition for the first set - maybe it's for the people who preferred the spin off movies? But in that case, wouldn't it be better to have done a separate PiB set?
I only watched Shreks 1, 2, and 3, and since the decline in quality was so obvious I gave up at that point.... but the first movie was pretty good, maybe I'll dig it out again.
Looks nice, but boy am I tired of these large buildable figures...
Inever had a huge amount of interest in Shrek. I mean, if you handed me a DVD/Blu/ray of the first movie, I'd watch it, (animation buff that I am,and if I liked it, I might track down some of the others, but as it stands, I have no real interest in these. I know a lot of people have been clamoring for Shrek Lego, though, so I'm happy for those people. I also appreciate the "We're ogre the moon..." in the press release. Love me some wordplay.
@Andrusi said:
"Puss-in-Boots being a minifig isn't something I would have expected, but I think it works."
That's really the only part of any of these that appeals to me. As previously stated, I have no real interest in Shrek, but that is a nice-looking minifig.
@GrizBe said:" @WokePope said:"Why do releases these days just feel like more LEGOslop than actually exciting sets."
Probably because LEGO has realised that the main buyers for sets these days are AFOL's rather than kids, and that the majority of AFOL's want something that looks cool on display rather than something with fun play features.
I want both. "
With you there. *goes and bangs on the keys of 21327 then plays with the joystick of 10306*
Is there actually anyone who prefers these over getting actual Shrek sets with minifigs? I know there’s supposed to be CMFs coming, but that doesn’t mean much when you have no scenes to put them in. Why LEGO keeps pumping out these giant paperweights of random licensed characters is beyond me.
"Then I saw those faces, now I disbelieve 'ya"
The buildable figures are kinda cool, but I wish there more actual minifigures
With this, I expect LEGO will be making sets for the Shrek 5 movie to be released next year.
IMHO, the likeness of Shrek and Donkey is well done, although I don't understand opening up Shrek's stomach to see what's inside. And Puss in Boots is way too small. He's as tall as Donkey's back in the movies so the minifigure seems like just a later addition to the design.
@TheOtherMike said:
"Inever had a huge amount of interest in Shrek. I mean, if you handed me a DVD/Blu/ray of the first movie, I'd watch it, (animation buff that I am,and if I liked it, I might track down some of the others, but as it stands, I have no real interest in these. I know a lot of people have been clamoring for Shrek Lego, though, so I'm happy for those people. I also appreciate the "We're ogre the moon..." in the press release. Love me some wordplay."
I can't remember if I actually watched the first Shrek with a group of my college friends, but I do remember discussing it. In particular, one member of the group was really enthralled by the way they managed to match the distinctive trams from the Disney park parking lots. And a different member of our group ended up working for Dreamworks Animation. The first time I managed to catch his name in the end credits was Ruby Gillman (he's a software manager), and since then I've been able to watch for it in Kung Fu Panda 4, The Bad Guys 2, and repeat screenings of The Wild Robot and The Bad Guys. He should be credited in PiB/TLW, I'd think, just based on the timing, and I'm sure I'll spot his name in Shrek 5 and Donkey Donkey Donkey Donkey Donkey Donkey: Eddie Murphy's Career Revival.
@Kalhiki said:
"Looks nice, but boy am I tired of these large buildable figures..."
I really like this set. Shrek cheeks are not perfect, and the cat is small (but less disproportionate than a minifig in a SW UCS set), but otherwise it's great.
I like these large buildable figures. I don't know Mario theme but I bought Bowser and really liked it. Exactly the same with the big Pokemon set. Interesting build, nice display or 'part pack'.
@Okay said:
"Is there actually anyone who prefers these over getting actual Shrek sets with minifigs? I know there’s supposed to be CMFs coming, but that doesn’t mean much when you have no scenes to put them in. Why LEGO keeps pumping out these giant paperweights of random licensed characters is beyond me. "
It is not hard. They sell well to the adult fanbase of these IPs. Remember Shrek is 25 years old so kids who enjoyed it the first time around are now 30-40 years old. LEGO knows that to tap into this adult market they need to make sets for adults, and that is what they are doing.
25 years too late
Puss in Boots, I don't need the rest.
@HOBBES said:
"Aside: I don't quite understand why people need a recent movie to like/appreciate/want something? Let's say I like meerkats, I don't need a recent movie featuring meerkats to buy any product about them. Maybe it's just me..."
It's weaponised nostalgia. It sends a signal of
"Hey, remember this thing? This existed. You existed back then. Remember how easier things were back then? Remember who you were back then? Remember being able to get out of a chair without sounding like a constipated werewolf? Remember how green the grass was on that side of your timeline? Buy this thing! Buy it! Be transported back, however briefly, to those moments! Ignore the ticking of the clock, the last few grains of sand draining away, the way the air turns cold upon the grim reaper's approach, ignore the hum of his uncaring scythe as he makes a few practice-slashes - closer, ever closer! Buy this thing, before it's too late!"
It's a very subtle signal, but it does its job, I suppose.
>New theme
>No minifig sets
I hate modern lego actions
Singing "Then I saw his face, now I'm a...." uhmm... Nevermind.
Tune in next week for LEGO Garfield set release! And new Smurfs theme!
@Crux said:
" @HOBBES said:
"Aside: I don't quite understand why people need a recent movie to like/appreciate/want something? Let's say I like meerkats, I don't need a recent movie featuring meerkats to buy any product about them. Maybe it's just me..."
It's weaponised nostalgia. It sends a signal of
"Hey, remember this thing? This existed. You existed back then. Remember how easier things were back then? Remember who you were back then? Remember being able to get out of a chair without sounding like a constipated werewolf? Remember how green the grass was on that side of your timeline? Buy this thing! Buy it! Be transported back, however briefly, to those moments! Ignore the ticking of the clock, the last few grains of sand draining away, the way the air turns cold upon the grim reaper's approach, ignore the hum of his uncaring scythe as he makes a few practice-slashes - closer, ever closer! Buy this thing, before it's too late!"
It's a very subtle signal, but it does its job, I suppose."
That I can understand - it is simply nostalgia and I'm guilty of it like most everybody from time to time. What I don't get is: "Well, the last movie on this was X years ago; what's the point of doing this now?". To me, from a production point of view, it goes like this: "there is a group of people who really like this old stuff, let's do a model of it and sell it to them (just because we are in the business of selling stuff to people and some people like this - contemporary or not). Anyway, to each his own I suppose.
@560heliport said:
" @Brick_t_ said:
"Did they used cups for Shrek's ears as a BH ? If so, NPU.
Edit : after a second and closer look at the 3rd pic (back side of the box) it looks like they didn't. But if so I cannot figure what part it is ? "
I think it is the goblet piece."
Definitely goblets, with the flared base buried in the side of the head.