A spooky new LEGO series begins with 11383 Mayor Manor!

I like the glass windows and some of the furniture but not enough to spend that money on the set.

Not much of a Halloween set, is it? Hate to be picky of course, but it feels more like window dressing. The focus on twisted, asymmetric builds is very cool though, and for a theme of that sort I can see this being very pleasing to builders. I just wish they were more brazen and in your face with the "haunted" side rather than being more of a bland, creepy look.

Still, if I can get it on a sale I'd consider it. I'll just wait for a more Halloween-focused theme akin to Hidden Side or Monster Fighters again.

Love this! It’s. Great looking house, that isn’t even quite a facade. Depending on where you put it in a town, people wouldn’t notice ot doesn’t have a back to it. Excited to see what else comes from this new series of sets.

I kinda like it, I'm a sucker for horror-inspired themes. Though it does look like some off-brand Addams Family set in the same way the Adventurers theme was an Indiana Jones knockoff back in the day. A bit weird considering they own the Wednesday IP.

This would satisfy lots of people who have liked the Wednesday gothic sets but disliked the minidolls. :P

I have 76780 76781 76784 76786 (some multiples and some Rebrickable expansions) They would fit so well with this new spooky set! I suppose I could say that my Midnight Valley Collection has started two years ago! :D

I'm liking this a lot more than I probably should. I guess this will become yet another theme that I will try to collect - which will probably coincide with the time where I stop the HP line as they have pretty much done everything they could (3 times!).

The latest 3-in-1 was ok-ish but this is really well done and the price is somewhat reasonable. Let's see how long the "Midnight Valley" collection will last. Monster Fighters had 13 sets in 2012; the main ones being: 9461, 9462, 9463, 9464, 9465, 9466, 9467, 9468, 10228 and a few polybags.

It looks good from the facade but it will never beat 10228.

@GotMeBrickedUp said:
" @WizardOfOss said:
"The most baffling thing about this to me is the 18+ labeling though. And yes, I know that is pure marketing, but dare I say I see more appeal to kids here than to adults?"

How are we still questioning this in 2026? Yes, it’s marketing, and by all accounts it’s worked."

I'm not questioning the 18+ steategy in general. With the right products it clearly worked. I just question if this is the right product for that.

Not a patch on 10228.

That cute & angry cat! xD
I'm glad about new seasonal series (even though I'm not Halloween person) with reasonably price. People which compare to 10228 forget that at that scale it would cost 250€ and we have plenty sets at that scale. If someone want to have closed dollhouse for sure moc made from 2 or 3 sets will be on rebrickable. IMHO it's much better value than 31167

There’s just one massive problem with this theme. Right now we do shows 10-11 months of the year, and October isn’t one of them.

@Onatu said:
"Not much of a Halloween set, is it? Hate to be picky of course, but it feels more like window dressing. The focus on twisted, asymmetric builds is very cool though, and for a theme of that sort I can see this being very pleasing to builders. I just wish they were more brazen and in your face with the "haunted" side rather than being more of a bland, creepy look.

Still, if I can get it on a sale I'd consider it. I'll just wait for a more Halloween-focused theme akin to Hidden Side or Monster Fighters again."

In Frankenmouth, MI, there’s a store called Bronner’s, which is huge and sells Christmas decorations all year. In the basement, they stock over a dozen different Christmas Village lines, from Victorian, to Cape Cod, to big city, to rural farm town. When I was there in 2004, they had a separate room that had a handful of Halloween Village lines (turns out Halloween is the second most lucrative holiday after Christmas). And just like the older Christmas Village sibling, there were a few distinctive varieties.

@GrizBe:
They may look GitD, but they’re almost certainly spring-yellowish-green, or whatever the disappointingly non-GitD Ninjago ghosts were made in.

@PurpleDave said:
"There’s just one massive problem with this theme. Right now we do shows 10-11 months of the year, and October isn’t one of them.

@Onatu said:
"Not much of a Halloween set, is it? Hate to be picky of course, but it feels more like window dressing. The focus on twisted, asymmetric builds is very cool though, and for a theme of that sort I can see this being very pleasing to builders. I just wish they were more brazen and in your face with the "haunted" side rather than being more of a bland, creepy look.

Still, if I can get it on a sale I'd consider it. I'll just wait for a more Halloween-focused theme akin to Hidden Side or Monster Fighters again."

In Frankenmouth, MI, there’s a store called Bronner’s, which is huge and sells Christmas decorations all year. In the basement, they stock over a dozen different Christmas Village lines, from Victorian, to Cape Cod, to big city, to rural farm town. When I was there in 2004, they had a separate room that had a handful of Halloween Village lines (turns out Halloween is the second most lucrative holiday after Christmas). And just like the older Christmas Village sibling, there were a few distinctive varieties.

@GrizBe :
They may look GitD, but they’re almost certainly spring-yellowish-green, or whatever the disappointingly non-GitD Ninjago ghosts were made in."

I think the maid's hands would be spring green if that were the case. White gloves are not typically associated with the maid look (for the butler, absolutely) yet her hands are clearly white while her head is greenish.

@8BrickMario said:
" @PurpleDave said:
"There’s just one massive problem with this theme. Right now we do shows 10-11 months of the year, and October isn’t one of them.

@Onatu said:
"Not much of a Halloween set, is it? Hate to be picky of course, but it feels more like window dressing. The focus on twisted, asymmetric builds is very cool though, and for a theme of that sort I can see this being very pleasing to builders. I just wish they were more brazen and in your face with the "haunted" side rather than being more of a bland, creepy look.

Still, if I can get it on a sale I'd consider it. I'll just wait for a more Halloween-focused theme akin to Hidden Side or Monster Fighters again."

In Frankenmouth, MI, there’s a store called Bronner’s, which is huge and sells Christmas decorations all year. In the basement, they stock over a dozen different Christmas Village lines, from Victorian, to Cape Cod, to big city, to rural farm town. When I was there in 2004, they had a separate room that had a handful of Halloween Village lines (turns out Halloween is the second most lucrative holiday after Christmas). And just like the older Christmas Village sibling, there were a few distinctive varieties.

@GrizBe :
They may look GitD, but they’re almost certainly spring-yellowish-green, or whatever the disappointingly non-GitD Ninjago ghosts were made in."

I think the maid's hands would be spring green if that were the case. White gloves are not typically associated with the maid look (for the butler, absolutely) yet her hands are clearly white while her head is greenish."

Yes, look at the back of the box - the in-the-dark picture clearly shows the heads of the minifigs glowing.

Those stained glass front windows are a little rough when backlit compared to better element-integrated AFOL solutions I've seen. But being a seasonal theme haunted house invites one to make excuses for the half- ~assed~ element-ed solution here.

BTW if it had some spiked shoulder pauldrons that armor could almost pass as more Scooby Doo Black Knight than the original 75904

@Hiratha said:
" @8BrickMario said:
" @PurpleDave said:
"There’s just one massive problem with this theme. Right now we do shows 10-11 months of the year, and October isn’t one of them.

@Onatu said:
"Not much of a Halloween set, is it? Hate to be picky of course, but it feels more like window dressing. The focus on twisted, asymmetric builds is very cool though, and for a theme of that sort I can see this being very pleasing to builders. I just wish they were more brazen and in your face with the "haunted" side rather than being more of a bland, creepy look.

Still, if I can get it on a sale I'd consider it. I'll just wait for a more Halloween-focused theme akin to Hidden Side or Monster Fighters again."

In Frankenmouth, MI, there’s a store called Bronner’s, which is huge and sells Christmas decorations all year. In the basement, they stock over a dozen different Christmas Village lines, from Victorian, to Cape Cod, to big city, to rural farm town. When I was there in 2004, they had a separate room that had a handful of Halloween Village lines (turns out Halloween is the second most lucrative holiday after Christmas). And just like the older Christmas Village sibling, there were a few distinctive varieties.

@GrizBe :
They may look GitD, but they’re almost certainly spring-yellowish-green, or whatever the disappointingly non-GitD Ninjago ghosts were made in."

I think the maid's hands would be spring green if that were the case. White gloves are not typically associated with the maid look (for the butler, absolutely) yet her hands are clearly white while her head is greenish."

Yes, look at the back of the box - the in-the-dark picture clearly shows the heads of the minifigs glowing."

Also, if you read the press release, it calls them glow-in-the-dark.

But I already have set 10228.

Looks pretty cool! Gotta say it's tempting. Love how the stained glass windows are constructed. And I also spy the fish skeleton from the recent CMF Trash Monster!

Why not glow-in-the-dark for the hands? Just the faces? That doesn't make sense to me.

Now this is what I like to see from the 18+ branding. Highly detailed and fun sets that all ages can enjoy, not just another buildable figure.

@8BrickMario said:
"I like the generic spooky-people idea, though I hope future sets will have recognizable monsters too. Not sure why the maid looks so sweet and gentle when the mayor and butler are so creepy. A yearly release of a Halloween village set is a dream come true for me."

She’s just a girl trying to live her (after)life. She probably tries to have as little to do with her formidable looking employer as possible, and exchanges between her and the butler are probably short and to the point. He’s the one forced to interact directly with their apparently unpleasant boss.

It is not spooky enaught. Too tame, no whit, no fun. Last years creator set did a much better job. If every set in the series is like this, this will not last. The set does not tell a story. Where is the dead body immured in the cellar? Or the mummy haunting the upper floor? Some glow in the dark heads and non-euclidean architecture alone make a set not spooky. As far as it is I am disappointed with this, but will buy it at some point, because I am a fan of Monster Fighters and the Universal Monsters perse. But I have a bad feeling for this start.

@560heliport said:
" @Hiratha said:
" @8BrickMario said:
"I think the maid's hands would be spring green if that were the case. White gloves are not typically associated with the maid look (for the butler, absolutely) yet her hands are clearly white while her head is greenish."

Yes, look at the back of the box - the in-the-dark picture clearly shows the heads of the minifigs glowing."

Also, if you read the press release, it calls them glow-in-the-dark."

Okay, I’m doing an outdoor display this weekend, with limited internet access. I didn’t have time to read the whole press release, or closely examine the photos yet, but the shade of green used in the lit images on the box look more like spring-yellowish-green than any of the various GitD colors they’ve released. Either they made a new GitD that’s slightly greenish, or they enhanced the color to look more like its appearance when glowing. Now I’m really curious to see what the heads look like in person, because they’ve already done three basic “white” shades of GitD, plus some marbled GitD parts in a shade of transparent blue.

I'm still trying to see where the 1500 pieces went. But for sure, not in that mansion...

@PurpleDave said:
" @560heliport said:
" @Hiratha said:
" @8BrickMario said:
"I think the maid's hands would be spring green if that were the case. White gloves are not typically associated with the maid look (for the butler, absolutely) yet her hands are clearly white while her head is greenish."

Yes, look at the back of the box - the in-the-dark picture clearly shows the heads of the minifigs glowing."

Also, if you read the press release, it calls them glow-in-the-dark."

Okay, I’m doing an outdoor display this weekend, with limited internet access. I didn’t have time to read the whole press release, or closely examine the photos yet, but the shade of green used in the lit images on the box look more like spring-yellowish-green than any of the various GitD colors they’ve released. Either they made a new GitD that’s slightly greenish, or they enhanced the color to look more like its appearance when glowing. Now I’m really curious to see what the heads look like in person, because they’ve already done three basic “white” shades of GitD, plus some marbled GitD parts in a shade of transparent blue."

If you didn't have tome to read the press release or look at all the photos, why did you take the time to read the comments and make some of your own?

This really is interesting but in my head I was expecting something more whimsical and "in your face" Halloween. This doesn't as it's clearly more uh "serious" in tone.

I'm all in favor of having a Spooky Village just like the Winter Village, perhaps next time we'll see a Witch's house with classic Halloween monsters.

Nice, but why make it open back?

This speaks to me a lot. Also, this is a great price for an assumed yearly release. Looking forward to building it and putting it next to 10228 Haunted House.

@560heliport:
Priorities.

@Brickchap said:
"So for example a witch as a local chemist, vampyre as local dentist etc. Maybe werewolf as forestry business?"

Dude. Veterinarian.

"Il be disappointed if they go from regular gothic to fantasy/whimsical/horror. Lego already ruined winter village by turning a nice european alpine village (like Lemax and other brand resin light up house christmas village displays) into a silly "santaland"."

Firstly, they’ve done three distinct WV subsets. European, American, and fantasy North Pole.

"It would be great if they could expand this idea to have different towns as subthemes of Icons. A summer village would be great, like classic English village. Similar era to modular buildings but different because the modulars are very large, expensive, urban buildings, these would be small village buildings.

Or a seaside town (either British or American East Coast inspired).... Paradisa anyone?"

And second, you’re okay with this being split into several different styles, but not the WV or MV stuff? I mean, we already had people complaining when they shifted into 50’s Americana for the Modulars because it didn’t fit with their exclusively-European stuff. The set designers aren’t likely to be locked into a rigid design aesthetic anymore than they were for Modulars or WV. They also switch up the designers each year, so you’re going to get different ideas, and that means someone is going to decide that a holiday that is so closely associated with Santa, elves, and gingerbread treats should have all three in it. And you shouldn’t expect every MV set to look just like this one. In fact, if it does, that could well spell the death of the theme because families will look at the new set and think they’ve already bought it in some previous year. Different strokes for different folks, as well. I happen to love the North Pole WV stuff, and picked up two copies of the recent gingerbread hut for use in a show we’ve been doing the first weekend of December the past three years. Small space means we can’t do a normal city layout, so I cover the antique table in white plates and baseplates, and we freeform a North Pole village.

I was honestly expecting a AU$300 set when I first saw the pic. Pleasantly surprised to see it at $180

I want to like this. Monster Fighters was one of my all time favorite themes and getting anything remotely “scary” from Lego is a rare treat. This looks great, comes with 3 awesome figures (4 if you include the knight), and all details appear to be printed or brick-built. That said, the price is rough. I struggle to see $120 worth of value, even looking at the piece count. Hopefully I can grab this on sale. I hope this new line can succeed.

Wow, this is nice. Great techniques and detail, and the ghosts (vampires? Maybe just ghouls?) all look excellent as well. I'm not a big Halloween person but this falls into the "I'd get this if I didn't already collect 2 themes" category.

Excited to see what other sets come from this theme!

I just got through the entire show of What We Do in the Shadows, so this set is interesting to me. I’m really curious what this whole line will look like over time.

I really like this set, I think the angles make the set worth it. I really hope they keep going with the design angles and such.

@quixotequest said:
"BTW if it had some spiked shoulder pauldrons that armor could almost pass as more Scooby Doo Black Knight than the original 75904"

Which version of the Black Knight? From what I understand, there have been several different Scooby-Doo animated series, and that is the only villain that has appeared in every single one of them.

Not very spooky, but cool. with 30% discount is a decent purchase.

@PurpleDave said:
"Okay, I’m doing an outdoor display this weekend, with limited internet access. I didn’t have time to read the whole press release, or closely examine the photos yet, but the shade of green used in the lit images on the box look more like spring-yellowish-green than any of the various GitD colors they’ve released. Either they made a new GitD that’s slightly greenish, or they enhanced the color to look more like its appearance when glowing. Now I’m really curious to see what the heads look like in person, because they’ve already done three basic “white” shades of GitD, plus some marbled GitD parts in a shade of transparent blue."

Shame that they've not appeared to do the minifig hands in GitD material... couldn't have been that much harder to do so if they've gone out of their way to make the heads from it.

@GrizBe said:
"Shame that they've not appeared to do the minifig hands in GitD material... couldn't have been that much harder to do so if they've gone out of their way to make the heads from it. "

I’m pretty sure they have to be able to mold a part in clear to mold it in GitD. Hands and hips are two components they’ve never been able to release in transparent colors because they both have very thin mounting posts.

@PurpleDave said:
" @GrizBe said:
"Shame that they've not appeared to do the minifig hands in GitD material... couldn't have been that much harder to do so if they've gone out of their way to make the heads from it. "

I’m pretty sure they have to be able to mold a part in clear to mold it in GitD. Hands and hips are two components they’ve never been able to release in transparent colors because they both have very thin mounting posts."

That is only partially true. There have been reasonably succesful attempts at producing transparent hook-hands, although I imagine they might be even flimsier than regular hook-hands - because they were produced in polycarbonate. I don't have any of those transparent hook-hands in my collection, but I just can't see them being very durable.

We know PC fuses with itself, which could be another reason why we didn't (to my knowledge at least) see PC arms stuck in PC torsos (with PC hands). That would create an uncomfortable amount of friction, and with those thin parts, breakage... and yet, we've seen plenty of prototypes cast entirely in PC (or at least, clear plastic).

These days, we do see MABS torsos with MABS arms (and MABS heads), but still just regular ABS hips and hands. Yet, we've also seen thin, detailed MABS pieces - including clips. Who knows, maybe it's just a matter of time.

I thought it was a little odd when people were ignoring that the previous iteration of the Hubble Telescope was a couple of years retired, and now here’s a thread with several people saying that they don’t see the point of this set existing because of a set that retired over a decade ago. Not really accessible to the modern Lego fan! I don’t even think they look all that alike. :)

@Crux said:
" @PurpleDave said:
" @GrizBe said:
"Shame that they've not appeared to do the minifig hands in GitD material... couldn't have been that much harder to do so if they've gone out of their way to make the heads from it. "

I’m pretty sure they have to be able to mold a part in clear to mold it in GitD. Hands and hips are two components they’ve never been able to release in transparent colors because they both have very thin mounting posts."

That is only partially true. There have been reasonably succesful attempts at producing transparent hook-hands, although I imagine they might be even flimsier than regular hook-hands - because they were produced in polycarbonate. I don't have any of those transparent hook-hands in my collection, but I just can't see them being very durable.

We know PC fuses with itself, which could be another reason why we didn't (to my knowledge at least) see PC arms stuck in PC torsos (with PC hands). That would create an uncomfortable amount of friction, and with those thin parts, breakage... and yet, we've seen plenty of prototypes cast entirely in PC (or at least, clear plastic).

These days, we do see MABS torsos with MABS arms (and MABS heads), but still just regular ABS hips and hands. Yet, we've also seen thin, detailed MABS pieces - including clips. Who knows, maybe it's just a matter of time."

The pirate hook is different from the standard hand. The hand needs to have thin walls for the “fingers”, and enough flex to allow an accessory to snap in from the front. The hook has thicker material, and an inserted bar comes in from the side, meaning the flex gets spread out over more distance. Also, I’m pretty sure the hands have never been ABS. There have been times when they were a distinctly different shade than the same-color arm they were attached to, and that difference remained consistent across years. I don’t think it’s the same polyethylene used for “Plants from plants”, but there are definitely different grades of PE (LDPE, HDPE, etc). If loose hands float in water, they definitely aren’t ABS, because ABS stops floating once all the air bubbles are knocked loose.

@Snowy_Tabbert said:
"ABSOLUTELY LOVE IT!! I'll pre-order it once it's available.

At "only" $120, this 1420pcs Mayor Manor 11383 is at great value! I'll probably buy 3+ sets to make MOCs.

While the $90 736 pcs Creator 3in1 Haunted Mansion 31167 is often considered as overpriced, this new 18+ set is going to offer excellent alternative and/or complement to it.

[There is a lot of MOCs for 31167 on Rebrickable. I've loved that set so much (anything spooky actually) that I've bought 7 sets of it so far to make MOCs. Ranging from 10-30% off RRP throughout the last few months since its release.]

My two most favorite 31167 MOCs:

https://rebrickable.com/mocs/MOC-231107/re-bricked/monsters-haunted-mansion-alternate-build-of-3x31167/ details

https://rebrickable.com/mocs/MOC-237878/re-bricked/haunted-kingdom-castle-alternate-build-of-3x31167/ details

Edit: I Just checked the Lego website, it's already available for pre-order in New Zealand for NZD199.99! (SO EXCITED!!) While the Sea Serpent is no longer available in NZ since the first day before noon, I'll wait a couple days to pre-order this with the next GWP. Hehehe..."

just remember if it comes with a GWP, doubt you get it for preorder. It will be available when comes out to order. I never preorder you miss out on GWP... unless they fixed that.

Open-back? Boooring. Also the fact that the floor shrinks on second level...yikes.

@Nuclearxpotato said:
" @ToysFromTheAttic said:
"I wonder why LEGO hasn't been doing these type on annual sets for their classic themes like Castle, Pirates, and Space. I'm sure the 18+ (well, let's be real... 40+) LEGO fans would be very excited at that prospect. The only retail options now are Creator 3-in-1 sets, which are nice, but don't quite scratch the itch, while many of the Bricklink sets and GWPs are out of reach for many fans due to the high price points to get those. Annual sets like these would be perfect!"

Classic Lego fans are a much much much smaller demographic than the casual fans these annual subthemes appeal to (especially Winter Village, NASA, and even Zelda).
There does need to be more price diversity for collector sets since I'm priced out of all of them, but unfortunately this strategy has been extremely profitable because it usually targets people who are buying one really expensive set a year (who would otherwise not be buying any)"

Oh, I'm positive that the fanbase of classic LEGO themes is way smaller than that (very vocal) fanbase itself would make you believe it is, but I wonder if the market for annual horror-themed sets in the 100 dollar/euro-range is really that much bigger. I'm sure LEGO has the numbers to back it all up, so it probably makes perfect sense if we knew the sales numbers. I'm also aware there is a fairly big market for horror-related stuff in general, especially in the US and Europe, but I'd genuinely love to see how these haunted houses match up in sales to a Creator 3-in-1 castle or pirate ship. Or even Winter Village sets.

@PurpleDave

Well, yes. I spent the Hubble announcement thread (in part) pointing out that opinions vary: I am very well aware that they do! :)

That comment was more along the line of gentle teasing over the sudden jump in length of time from retirement, and a little gentle teasing aimed at myself that I’d considered defending two years as a reasonable interval when clearly any interval will depend in part on the popularity of the subject (the reason I decided against it to begin with) and also some peeps will apparently never accept a repeat no matter if the wait between is a solid decade and change (so saving the energy is wiser).

@missedoutagain said:
" @Snowy_Tabbert said:
"ABSOLUTELY LOVE IT!! I'll pre-order it once it's available.

At "only" $120, this 1420pcs Mayor Manor 11383 is at great value! I'll probably buy 3+ sets to make MOCs.

.......

Edit: I Just checked the Lego website, it's already available for pre-order in New Zealand for NZD199.99! (SO EXCITED!!) While the Sea Serpent is no longer available in NZ since the first day before noon, I'll wait a couple days to pre-order this with the next GWP. Hehehe..."

just remember if it comes with a GWP, doubt you get it for preorder. It will be available when comes out to order. I never preorder you miss out on GWP... unless they fixed that."

I wasn't referring to set-specific GWP but general GWPs. :P This Mayor Manor is rather inexpensive which I don't think would come with any specific GWP. It's the 13th in NZ/AU now and the following GWP is available. I believe UK/EU/NA may have the Sushi Restaurant instead though.

Yes, I'm pre-ordering this Mayor Manor and perhaps the Dark Flower 11513 shortly. :-)

"Floral Picture Frame (40916)
Gift offer is valid for orders online at LEGO.com from 13 July 2026 AEST (GMT+10) to 23 July 2026, while stocks last.

Qualifying purchase must be equal to or greater than $265 in LEGO merchandise only."

**NZD265

@yellowcastle I totally agree with you and some other commenters from North America. This set would sell really well. I lived in the States for 4 years during college years and Halloween were/are such a huge celebration there. I MISS IT!!

My favorite part? That it's not obscenely big and overdone.

This is right up my alley for once. Not too stoked that it's a series but I'd rather collect something like this than a christmas village. The price is not low but it actually feels okay. I like that it's not immediately a 300 euro giant with 60 euro going into the base alone and that wouldn't fit in any of my cabinets

That said, I do feel that it's missing a wow factor. Maybe it's the minifigures, or maybe it's that they didn't start off with something more uniquely shaped? Idk.

But I like it and hope to get this one day

I LOVE IT and I need the next ten years of Midnight Valley sets NOW. Blimey.
Oh! I was just wondering if they would make cheese slopes in 1x4, and here they are! Maybe they've been around already.

@sparkbears said:
"I LOVE IT and I need the next ten years of Midnight Valley sets NOW. Blimey.
Oh! I was just wondering if they would make cheese slopes in 1x4, and here they are! Maybe they've been around already."

77256 has triples in black and light-bley, and quadruples in light-bley and dark-bley. They also just came out with both concave and convex corner cheeses.

@PurpleDave said:
" @ToysFromTheAttic said:
"Oh, I'm positive that the fanbase of classic LEGO themes is way smaller than that (very vocal) fanbase itself would make you believe it is, but I wonder if the market for annual horror-themed sets in the 100 dollar/euro-range is really that much bigger. I'm sure LEGO has the numbers to back it all up, so it probably makes perfect sense if we knew the sales numbers. I'm also aware there is a fairly big market for horror-related stuff in general, especially in the US and Europe, but I'd genuinely love to see how these haunted houses match up in sales to a Creator 3-in-1 castle or pirate ship. Or even Winter Village sets."

It’s one set per year, not whole waves. It’s sustainable, as long as they make quality sets that don’t alienate the buyers. Halloween is the second biggest retail holiday of the year, after Christmas. People in the US drop crazy amounts of money on lawn decorations, including 12’ tall human skeletons that tower over their single-story houses. For some people, this would be the opportunity to do a spooky answer to the traditional Christmas Village, but others might just seed the individual models throughout their homes. It scratches a horror genre itch for some people who will display them year round, and it provides a good base of parts for anyone who wants to MOC their own. And it’s not like they’re making an annual $300 set like SWUCS. This still falls into the high end of the normal retail price range these days. Enough people would drop that much on a whim, and enough other people see this as the high end of a set they can save up to buy, that they should do well enough to justify continuing the theme. Probably not as well as Christmas, but that’s not strictly required. Then again, people are probably more likely to buy these off-season than they would with Christmas merch."

I guess the US market for Halloween-themed sets alone is big enough to put these into production. Outside of the US it's not that much of a thing, although spooky stuff does tie in with various local traditions and holidays globally. It also helps that billions of people around the world have been spoon-fed American media for the past century, so everybody understands the concept of Halloween without ever having celebrated it. And as I said, horror-related products in general tends to sell well, regardless of cultural context. I do like that LEGO is increasingly paying attention to more diverse cultural expressions, like Dia de los Muertos or the Chinese New Year. Perhaps there will one day be a theme in which more of such holidays will be explored. Curious what they come up with for Lathmar Holi or Sinterklaas.

I have no interest in the set as a whole, but I want that maid minifigure. Once the parts come to PaB, I may order the parts to get two, but one will have a non-GitD head.

@Brickbuilder0937 said:
"Has Lego ever released a Victorian style house that wasn’t haunted?"

Do the Painted Ladies in 21043 count?

@BrickBoriqueno said:"Why not glow-in-the-dark for the hands? Just the faces? That doesn't make sense to me. "

I could be mistaken, but I think that hands aren't made of ABS ( @PurpleDave suggested polyethylene, which sounds right), so maybe the plastic they're made of can't be made in GitD?

@TheOtherMike said:
"I could be mistaken, but I think that hands aren't made of ABS ( @PurpleDave suggested polyethylene, which sounds right), so maybe the plastic they're made of can't be made in GitD?"

Anything can be made in GitD. It’s just that some plastics might not bond well with the pigment, and then we’d be telling horror stories around campfires about Brittle GitD.

I don’t think any of the skirts I currently have are exactly like the maid’s skirt. Is it new or do I have some already-released-part hunting to do? (I like my minifigs to have fashion options and there are limited applications for shoulder armour and/or capes, so I’ve been collecting skirts.)