TLBM McDonalds promotion will be another disappointment

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The McDonald's Happy Meal site has been updated with this image of The LEGO Batman Movie 'toys' that'll be available next month.

Unfortunately, it's another missed opportunity with nothing but tat on offer: 3D viewers, puzzles and cups. Not a real brick in sight.

Via The Brick Fan

39 comments on this article

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By in New Zealand,

I'm rather glad it isn't actually a Lego set. No need now to go and buy happy meals over multiple days/weeks to get all of them.

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By in United Kingdom,

Did we expect anything else really? The one benefit of it including LEGO themed cups is for part sorting/caddys ;-)

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By in Australia,

Good! No need to buy junk food. Well done Lego

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By in Hungary,

I thought there is no LEGO promotions in McDonalds, because LEGO doesn't want to promote kid's obesity or something.

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By in United States,

I agree with all the comments above. I would be interested in the cups.

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By in United Kingdom,

Have they ever given bricks out ? I remember trying to build some Lego racers that McDonalds were giving out in America a few years ago only to find they were not made of Lego, (they were cast into top and bottom with Lego style pieces) half of which didn't exist in those colours.....

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By in United Kingdom,

Better that TLG don't hand out promo bricks with McDonalds

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By in United States,

^ I seem to remember some genuine lego bricks from McD's when I was younger. But I won't be sure because I was probably 4 or 5 at the time.

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By in United Kingdom,

They definitely did them about 15-20 years ago...

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By in Ireland,

Just to note you can buy the happy meal toys on their own, think they are €1.50 each and staff are usually pretty helpful to get the one you or someone wants.

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By in United States,

There will never be another simple brick-based Happy Meal promo. Those days ended decades ago due to numerous choking incidents with other items. Parent rapidly passes orders from the pick-up window straight to the second row of the minivan full of rambunctious hungry kids, the most toddler-unsafe items somehow end up right in the hands of the youngest sibling, bad things happen, company gets sued for millions.

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By in United Kingdom,

Yes, it's tat; but it could even tattier tat, and kids will probably like them all.

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By in United States,

Did anyone honestly think that there would be actual LEGO bricks in a happy meal? Today a cmf costs $3.99 and polybags are $3.99-4.99. That's way over the value of a happy meal toy (usually $1-2).

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By in France,

my kids love the cups

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By in United Kingdom,

One person's tat is another person's golden egg. Let's not forget how much some of these stupid McD items go for nowadays.

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By in Netherlands,

I don't mind. I loath McDonalds, and I think it is good that TLG, by not including actual Lego with those kid menus, does not promote that unhealthy addictive engineered junk food, kids shouldn't get too acustomed to anyway.

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By in United States,

Actually, I got almost all the cups from the LEGO Movie, and they are really sturdy and break-proof!
These cups look almost similar, so I might get some...

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By in United States,

I've been told that McDonald's no longer gives out toys with LEGO bricks because the small parts may be a choking hazard for younger diners.

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By in United States,

Yeeeeeeah... I don't know about you guys, but I'm super glad there'll be cups again. The LEGO Movie ones have proven quite serviceable to my family since 2014, so I'm sure these four will, too! The 3D effect of them last time was so neat - I hope, but doubt, that these are similar. Still cool, though, and I'll try my best to get them all.

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By in United States,

I had a ton of the happy meals with the actual bricks from the late 90s. They were great, lots of weird printed slopes

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By in United Kingdom,

^^^^ and ^^ I agree about the cups. The Lego Movie ones were really good (they had the same design for the Snoopy Movie) so hopefully these ones are similar.

I assume the 'tat' comment is because they are not giving away actual Lego. Which comments on here and the previous thread suggest was never going to be an option.

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By in United States,

Anyone who thought these would contain bricks is clearly living in a haze of a dreamland and not the real world. LEGOs are too small for little children, and if it's $4 for a minifigure what exactly would they be able to make for a 'free' toy?

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By in United States,

Guess the article needs a title change - "Lego Fans Relieved That TLBM McDonalds Promotion Will Not Include Bricks Or Require Fast Food Bingeing to Collect Them All." :P

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By in Denmark,

The smacks more of marketing-promotions rolled out through the Warner partnership than TLG. Based on the current health of US TLG business verticals it seems to me little strategically to be gained in terms of audience, positioning, pricing and user experience by putting real Lego brick premiums in Happy Meals—much better to just have awareness premiums.

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By in United States,

The Lego Movie Cups were very nice, so hopefully the Batman cups are the same. For the puzzles, kids will like them, but I'm personally not a fan of the puzzles. And for the 3D viewers, are they going to be like a VR headset, such as google cardboard? If so that's cool and I'd get one.

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By in United States,

It's only a disappointment if you expected any different. And let's be honest, there was no reason to expect actual LEGO bricks. For whatever reason, McDonalds has made it pretty clear they're not interested in doing that anymore.

I'm probably gonna be skipping these, but I kind of anticipated that. Even in the days when McDonalds toys did include actual buildable LEGO sets, the only ones that I remember being interesting enough for me to want to "collect them all" were the Bionicle Matoran sets in 2001. Otherwise, they were just something I'd get if I happened to stop by for a Happy Meal during a LEGO-themed promotion — and as an adult without children of my own, that just doesn't happen anymore.

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By in United States,

Even knowing that there was zero chance of these being actual brick-built toys, these still disappoint me. No plastic character figures or cars? Just cups and puzzles and viewmasters? They sure don't make cheap plastic crap the way they used to...

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By in United States,

Well life is full of disappointments - like Legends of Chima.

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By in United States,

I actually really like the cups. I still use the ones from the LEGO Movie all the time, they make a nice portion of pops and sodas if you need some caffine but don't want to drink a whole can.

Of course, LEGO will never be able to outdo the McToran.

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By in Canada,

It's funny that to my kids McDonald's is a toy store, yet for this promotion...there's not a toy in sight (though, the cups do kind of look cool). Too bad for McMurderer's, I used to like getting LEGO there as a kid.

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By in United States,

I recently went across France and in one of their main fastfood chain, they were giving out Playmobil figures and their accessories in the equivalent of the happy meal. Frankly speaking, my kids loved it and this was a great marketing tool.

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By in United Kingdom,

I actually think these don't look bad at all - better than a moulded figure that's trying to look like a minifig. Looks like the Catwoman tin might have stickers in it? I could go for some stickers, and a lidded cup is always handy for picking bricks into when I'm building something... also, those mask things look like the old Viewmaster toys I remember from when I was growing up; hope that's the idea...

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By in United States,

That's.... lame....

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By in United States,

Fine by me, I don't eat McDonalds much anyways.

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By in United Kingdom,

Could Batman and Catwoman sticker-thing be a storage tin?

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By in United States,

I remember the 2001 Bionicle's in Happy Meal toys, and the actual brick built racers from a few years early. Fun times when I was a kid!

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By in United States,

To those asking "were there ever real Lego in Happy Meals"--stop makin' me feel old!!!

http://brickset.com/sets/tag-Mcdonalds

I specifically remember collecting the 164x series in the late 80's myself. It was actually a bit frustrating because it was clear some sets were not in my location while I ended up getting 3 or even 4 of the other sets.

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By in United States,

TBH these are mediocre, and LEGO Happy Meal toys do not need to have real bricks in them to be good. I loved the ones for LEGO Batman: The Video Game when I was a little boy.

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