BrickHeadz press release

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The Hulk

The Hulk

©2017 LEGO Group

Ahead of the commencement of the German Toy Fair tomorrow, LEGO has issued this press release:

LEGO BrickHeadz

US $9.99 - CA $12.99 - DE 9.99€ - UK £9.99 - DK 100.00 DKK
Available from 1st March with early access to VIPs mid-February.

New for 2017, LEGO BrickHeadz sets feature fun and stylized versions of iconic characters from your favorite movies, TV series, games and comics, reimagined in colorful brick form using LEGO System bricks with distinct details for a humorous twist. Each figure also comes with its own buildable collector’s baseplate with LEGO BrickHeadz icon and series number. LEGO BrickHeadz sets brings you a brand new way to collect, build and display.

  • Each LEGO BrickHeadz figure comes with its own buildable collector’s baseplate featuring series number and BrickHeadz icon.
  • Have fun growing your LEGO BrickHeadz collection with other classic characters from your favorite movies, TV series, games and comics
  • Mash up your LEGO BrickHeadz figures to create supercool hybrids or your own amazing characters.
  • Each figure stands over 2” (7cm) tall without baseplate.
  • Baseplate measures over 1” (4cm) square and under 1” (1cm) high.


41585 Batman

Buildable Batman LEGO BrickHeadz figure features colorful and authentic detailing, including his Batsuit with icon and utility belt decoration, glow-in-the-dark BrickHeadz eyes and a Batarang.


41586 Batgirl

Build Batgirl in the new LEGO BrickHeadz set, with Batgirl icon, uniquely decorated eyes, yellow Batarang, plus a display baseplate.


41587 Robin

Buildable Robin LEGO BrickHeadz figure features colorful and authentic detailing, BrickHeadz eyes and iconic outfit with icon, plus a display baseplate.


41588 The Joker

Build The Joker in this LEGO BrickHeadz set and laugh in the face of danger with his buildable green hair, white face and outfit from THE LEGO BATMAN MOVIE, plus a display baseplate.


41589 Captain America

Build Captain America in this LEGO BrickHeadz set with iconic outfit and headgear, detachable shield, BrickHeadz eyes and a display baseplate.


41590 Iron Man

Build Iron Man in this LEGO BrickHeadz set, featuring his iconic red and yellow suit of armor, BrickHeadz eyes and a display baseplate.


41591 Black Widow

Buildable Black Widow LEGO BrickHeadz figure features authentic detailing, BrickHeadz eyes, buildable hair and two detachable batons, plus a display baseplate.


41592 The Hulk

This larger-than-life Hulk BrickHeadz figure is fun to build using colorful LEGO System bricks that recreate all of his iconic details, including buildable fists and hair, plus decorated muscles and a buildable baseplate.

39 comments on this article

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By in United States,

I'm glad to see these are $9.99 in the US . . . that sounds about right.

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By in Venezuela,

In the pictures the Baseplates are the same for all the sets

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By in United Kingdom,

£9.99 is perfect!

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By in Puerto Rico,

These are awesomely priced.

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By in United States,

I want to see real world characters from famous websites. Let's start with the Brickset BrickHeadz staff!

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By in United States,

@MorkMan,

Bricksrt contest maybe? Build a brickheadz of a real person? Or it could be of someone from a movie or TV show or whatever. Either way it would be a cool contest and take a lot of inguinity since you wouldn't be able to print on your own pieces.

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By in United States,

The price is perfect.

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By in United Kingdom,

@OscarWRG, they are supposed to be, I think. The 1 indicates the series.

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By in United Kingdom,

I wonder if they'll expand these out to other franchise themes as well. A star wars series would seriously hurt my wallet.

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By in United States,

LOL, someone felt the need to include the baseplate dimensions...

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By in United Kingdom,

Anyone else remember Lego Cubedudes?

Yeah... me neither.

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By in United Kingdom,

Nope, still don't get the appeal of these. It's a no from me.

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By in United States,

@BrickBelt
Contest on here (or forum) sounds good! Maybe allow for people to print/draw onto a brick if they would like. Let's go into the forum to discuss.

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By in United States,

If the decorated pieces are printed, then I'm interested. Still haven't seen definitive confirmation of this.

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By in United States,

Good price point. I was expecting around $11.99 or so.

Definitely in for the Batman movie ones.

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By in France,

1 $ = 1 € = 1 £

TLG lets us feel that the top three world currencys are the same... But it isn't the case at all!!

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By in United States,

YAHOO! Only $10!

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By in United States,

Just as ugly as Kubros. Price point is ok if you like these. I do not.

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By in United States,

Are these Lego exclusives because I could see Target or toys r us selling these early February.

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By in United States,

These look like great desk-adorning sets! However, none of the specific models in this article excite me enough. Would be cool to see an Indiana Jones model or even classic castle and space headz.

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By in United States,

STICKERS AND TONS OF THEM. YIPPEE....

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By in United States,

The news item last week said they were printed, not stickers. I hope that's correct...

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By in United States,

At 2 inches tall, these things are a lot tinier than you expect from seeing the picture. Good for them for getting the right shapes at that scale, but I don't see the appeal. Every person has different tastes and I'm sure these will sell quite well. I do like the price and I want some of the GITD eyes or Iron Man's eyes. Those might come in handy elsewhere.

It did say from your favorite tv, movies, comics, etc... does that mean they may pursue another theme instead of only Super Heroes? That could be interesting, similar to Kubros.

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By in United States,

@MorkMan. THAT WOULD BE SO COOL! WHO IN THIS PLACE WOULD WANT THAT? If it did happen (which I seriously doubt) I'd buy every single one of them. Twice. Maybe even thrice.

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By in United States,

"White face" on the Joker.

*flashback to Marchetti on the Ultra-Fan Wiki and his weirdo story*

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By in United States,

Wow! At $9.99 a pop I may end up getting them all.

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By in United States,

2" tall?! Folks, check out Kubros. Much better, in my opinion.

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By in Australia,

I don't really see the appeal either, and aren't Lego just aping Pop Vinyl figures, with these?

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By in United Kingdom,

These look like they are designed to appeal to collectors of Pop vinyl and other collectible figures. Very cool though can see this becoming a very expensive collection over time especially if they start doing Star Wars ones.

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By in Canada,

These most likely use printed parts like the SDCC ones, glad they're a cheap price as well!!

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By in United States,

Man...I don't want the movie versions of batman or the marvel characters. Classic colors/costumes like the sdcc sets and I'd have been in:/

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By in Germany,

Kubros, BrickHeadz, whatever. Unless one of them includes special pieces I am after I will gladly skip the lot. No matter at what price. Perhaps some Black Widows as parts packs on clearance. Other than that, I'm out.

I want my Mixels back ;-)

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By in United States,

Perfect price! I heard that there are gonna be some beauty and the beast brickheadz of belle and beast.

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By in United States,

Price point is perfect! Tiny Hulk makes me laugh!!

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By in Canada,

If they are printed parts, and no stickers, I can see some of these being quite desirable for the printed parts alone.

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By in United States,

hulk and captan America are my favorites

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By in United States,

Yes! Totally expected them to cost $15 or $20, $10 is perfect!

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By in United Kingdom,

"TLG lets us feel that the top three world currencys are the same... But it isn't the case at all!!"

US prices don't include tax. Since £1 has been around $1.25 for ages and the UK has 20% VAT, we're not being ripped off.

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By in United Kingdom,

The designes are printed. I bought a Captain America set from the London Lego store. Just assembled it now. No pun intended. Hahaha

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