Now we are just weeks away from the general release of the first series of twelve: eight Super Heroes, two from Beauty and the Beast that were announced on Wednesday, and two from an unrevealed franchise.
LEGO has kindly and very efficiently sent us the ten known ones so it's my pleasure to be able to bring you one of the 'net's first reviews.
It comes packaged in a nice shiny box showing the model on the front and the 'real-life' inspiration on the side.
The box is labelled 11, indicating this is the 11th figure of the first series, although 'series one' is not shown on the box.
The mystery pair (41593 and 41594, 9th and 10th of the series) are shown on the back of the box but I am not at liberty to reveal what they are yet.
Sticker-haters can breathe a huge sigh of relief that all the decorated parts are printed. In this case, there's four curved cool yellow slopes printed with frilly dress details, a 1x4 brick with the top of Belle's dress, two eyes and a 2x4 tile, common to all series 1 figures, indicating that it's a series 1 figure.
There are other cool yellow parts, including 1x2 curves slopes and 1x1 plates although none are new in this set.
The base of the dress and the head are built with studs on all four sides to enable building in every direction.
Here's the display base, which I presume will be the same for all figures:
The completed model
The head and body are, as you can see above, constructed around a 4x4 core, and without base the figure stands about 9 bricks tall, or 10cm, which is smaller than Pop Vinyl figures but, like them, the head and hair account for about half the height.
Belle is attired in a delightful cool- and normal-yellow dress and is clutching the rose that's so important to the story (no spoilers here... :) )
Her flowing hair has been modelled using a variety of curved slopes and has an angled bun at the top.
LEGO's official pictures only show one side and the front so here are views from all angles:
BrickHeadz are very stylised caricatures of popular media figures. Their core design provides enough flexibility to build just about anyone although I suspect it is likely to suit some better than others. I think Belle looks great as one: perhaps not very lady-like but nevertheless instantly recognisable.
The one thing that bothers me about it, and all of them for that matter, is the position of the eyes. They do not look right so close to the edge of the face. Bringing them closer to the centre using jumpers might not look any better, so I guess this is the look LEGO has gone for so I'll have to grow to like it. Presumably printed eyes were tried but rejected.
Super Heroes are well and good but they don't appeal to everyone so it's pleasing to see LEGO produce figures for other popular licenses. Beauty and the Beast, something that I would say has more appeal to females than Super Heroes, is an excellent first choice given that there's renewed interest in it thanks to the live action film that's out soon.
Really, I didn't want to like this set, I didn't want it to be the catalyst to start collecting them all but having built and beheld it, I can immediately see the appeal and I suspect I'm on the slippery slope to doing so. Even the post-Brexit UK price of £9.99 is not off-putting although closer to the equivalent of the US price of $9.99 (about £8) would of course have been preferable.
I think LEGO has a hit on its hands with BrickHeadz and we can but hope that they are not just another 3-year flash-in-the-pan theme like many these days and that they are here to stay, like Pop Vinyls seem to be. I'm certain there's plenty of mileage in them.
This set was kindly provided for review by LEGO. The views and opinions in it are my own.