LEGO at NYTF 2018

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LEGO has issued a press release for New York Toy Fair 2018, beginning tomorrow, which you can view after the break.

It appears that the summer lineup could be on display after all, but I guess we shall find out tomorrow if that will indeed be the case or not!

NEW YORK, Feb. 16, 2018/PRNewswire/ -- NORTH AMERICAN INTERNATIONAL TOY FAIR -- Today LEGO Systems, Inc. unveils hundreds of its new building sets while kicking off a year of milestones for some of its most celebrated and groundbreaking play innovations: 60 years of the classic LEGO brick (circa. 1958), 40 years of the LEGO Minifigure, which introduced character-based role play to the brand in 1978, and 20 years of LEGO MINDSTORMS, the original "smart" toy first introduced in 1998.

New sets leverage the limitless versatility and creativity of the LEGO brick to deliver something for builders of all ages and interests. Highlights include anniversary-inspired Classic sets that ask #WhatWillYouBuild?, new properties such as the Wizarding World, Jurassic World: Fallen Kingdom, Powerpuff Girls and Unikitty, preschool building sets that encourage learning and child development, and LEGO experiences that bridge physical and virtual play worlds for today's generation of digital natives. New toys are showcased to buyers, media and influencers in booth #1335 in Hall 3Bof the Jacob K. Javits Convention Center from February 17-20.

"We are proud to celebrate three core LEGO innovation milestones this year that have dramatically changed the way children play, by tapping into the power of their imaginations, exploring their curiosity and expressing their creativity," said Skip Kodak, senior vice president, LEGO Systems, Inc. "We're fortunate to put the iconic and versatile LEGO brick at the center of everything we do, which enables us to expand and re-invent our play experience to deliver endless surprise and delight. Our 2018 portfolio is designed to inspire even more kids with new ways to build and play, and we can't wait to see how they use our new sets to respond to our anniversary question: 'What will you build?'"

Younger Builders (Age 1½+)
LEGO DUPLO introduces builders as young as 1½ to the world of building with bricks twice the size of standard LEGO bricks. Twenty-four new DUPLO sets offer classic themes such as My First Race Car and Airport, toys that teach values like sharing (My First Celebration) and empathy (My First Emotions), and properties such as Jurassic World. DUPLO sets also feature Mickey Mouse & Minnie Mouse, Disney Princess, and MARVEL Spider-Man.

LEGO Juniors helps builders as young as four years old transition from DUPLO bricks to classic LEGO building with a mix of larger modular elements such as solid walls or archways designed to help children gain confidence in building. Familiar LEGO themes such as LEGO CITY and LEGO Friends are joined by popular properties such as Jurassic World, and DC Batman, as well as MARVEL Spider-Man, and Incredibles 2.

Nostalgic and Creative Building (Ages 4+)
Five new 60th Anniversary building sets are designed to prompt creativity and open-ended building by posing a thought-provoking question, such as World Fun which asks, "How can ____ make the world more fun?" Additionally, each of the anniversary items includes a custom printed 60th Anniversary element, available only in these sets while supplies last. To celebrate the milestone, the company offers fun facts and building inspiration at http://lego.com/whatwillyoubuild, encouraging families to build and share their creations using the hashtag #WhatWillYouBuild.

LEGO Classic offers a variety of no-instructions building experiences for ages 4 and up, such as Creative Suitcase, for on-the-go building fun. LEGO Creator provides hours of play with innovative 3-in-1 models that can be built and rebuilt into creatures, structures and vehicles, including Mythical Creatures and Pirate Roller Coaster. Advanced builders will enjoy the challenge of 14 new LEGO Technic sets featuring gears, beams, pulleys, actuators and pneumatics to recreate authentic, functional replicas. Sets include 2-in-1 models such as Racing Yacht and Mack Anthem.

Themed Building (Ages 5+)
LEGO CITY introduces over 30 new detailed sets depicting everyday, real-life heroes in action-packed scenarios for hours of build-and-role-play fun. New themes – Mountain Police, Mining Experts, and Arctic Expedition – join evergreen favorites Town, Trains, andGreat Vehicles.

LEGO Friends features 25 new realistic building sets based on the lives and adventures of five girls in Heartlake City, exploring both the city and the girls' interests with sets such as Emma's Art Stand, Stephanie's Sport Arena, and Friendship House. An exciting new LEGO Friends Racing theme hits the starting line later in 2018.

Following its 2017 theatrical debut,LEGO NINJAGO returns with new building sets loaded with details, features and functions based on TheLEGO NINJAGO Movie and two new seasons of NINJAGO: Masters of Spinjitzu airing on Cartoon Network. New NINJAGO action toys bring the ninjas' competitive Spinjitzu powers to action-packed battle adventures.

The next LEGO Elves chapter unfolds in seven new sets featuring heroine Emily Jones as she rescues new buildable mythical guardian creatures. The powered-up, futuristic LEGO NEXO KNIGHTS to take on the holographic wizard, MONSTROX, in six new sets plus a free digital gaming app, Merlock 2.0. Six new LEGO Speed Champions sets create brick-based replicas of the world's hottest cars, such as the Ford Fiesta M-Sport WRC, Ferrari 488 GT3 "Scuderia Corsa," and Porsche 919 Hybrid.

Collectibles (Ages 5+)
Fans can collect 59 never-before-seen LEGO Minifigures from three new series of mystery bags, each including one figure, starting with 20 new characters from the blockbuster film The LEGOBatman Movie. Series 18 in April celebrates the 40th Birthday of the LEGO Minifigure. A third series launches later in the year.

Collectible LEGO BrickHeadz construction sets offer LEGO versions of iconic characters with 36 new sets, sold individually or in duo packs, in rolling release all year. Characters are based on a wide universe of beloved brands such as Disney, MARVEL, Star Wars: The Last Jedi, Warner Bros., the Wizarding World, and DC's Justice League. A "selfie" pack – Go Brick Me! – allows builders to create and customize any character, including themselves.

The LEGO Ideas platform, where trending fan designs can become official LEGO sets, yielded the latest release, Ship in a Bottle. Additional sets will be announced this year. LEGO Architecture celebrates the world's most iconic buildings and landmarks with four new sets, including Shanghai, the latest skyline series addition. LEGO Exclusives, available at shop.LEGO.com and LEGO Stores, offer skilled builders a more challenging and detailed building experience, such as the LEGO Creator Expert Downtown Diner ($119.99). Additional items to be announced.

Licensed Building
New in April, eight LEGO Jurassic World: Fallen Kingdom sets bring the characters and moments from the much-anticipated film to brick form, as Owen and Claire return to Islar Nubar.

LEGO Powerpuff Girls debuts in August with two building sets based on Cartoon Network's animated series, featuring the action-packed adventures of Blossom, Bubbles and Buttercup in LEGO form.

LEGO Minecraft returns with 10 new sets that kids can use to bring the virtual creative building experience to life in physical form through LEGO play, featuring their favorite characters and biomes.

LEGO Brand x The Walt Disney Company
LEGO Disney offers seven new sets featuring beloved stories and characters including Elsa and Olaf from Frozen and Disney Princessfavorites including, for the first time, Mulan. A new "Build & Swap" feature enables children to use their imagination to combine sets to form an ultimate castle. Disney characters also appear in several LEGO DUPLO and LEGO Juniors sets, highlighted by the debut of upcoming Disney Pixar's Incredibles 2 in brick form in three building sets launching in May.

LEGO MARVEL Super Heroes brings action-packed building sets inspired by the renowned comic books and upcoming theatrical releases, including Black Panther. New Mighty Micros feature MARVEL Super Heroes and villains plus their mini vehicles.

The LEGO Star Wars collection adds 28 new building sets based on characters and scenes from various episodes of the film and animated television series, including Star Wars: The Clone Wars, Star Wars: The Last Jedi, and the upcoming Solo: A Star Wars Story. Fans can also create five new buildable figures of favorite characters.

LEGO Brand x Warner Bros. Consumer Products (Ages 5+)
LEGO Unikitty!, based on the famous unicorn cat princess from the Warner Bros. film, The LEGO Movie, now has her own animated series, Unikitty!, produced by Warner Bros. Animation and currently airing on Cartoon Network featuring Princess Unikitty and her brother Prince Puppycorn. Five new building sets and a series of collectibles launch in August, enabling kids to recreate favorite stories or imagine and build new ones.

Bringing the Harry Potter and Fantastic Beasts films to life in LEGO form in the second half of 2018, the new Wizarding World inspired building sets recreate the action-packed storylines from the films and feature a cast of fan-favorite wizards, Muggles and magical creatures – from Harry Potter, Ron Weasley and Hermione Granger to Newt Scamander and more. Fans will also be able to collect their favorite Wizarding World characters in new LEGO BrickHeadz building sets.

Characters return from the film, The LEGO Batman Movie, with five new building sets where fans can further explore the most exciting scenes and vehicles from the film, including The Bat-Space Shuttle.

LEGO DC Comics Super Heroesreturns with new building sets inspired by DC's comic books and the Warner Bros. Studio's theatrical releases, including Superman, Justice League, and the upcoming release of Aquaman. New Mighty Micros feature DC Super Heroes and Super-Villains plus their mini vehicles.

Physical to Digital Play
This year marks 20 years of digital LEGO innovation ushered by LEGO MINDSTORMS, the robotics toolkit introduced in 1998, pioneering the idea of "smart" play for the brand and the toy industry. The LEGO tradition of innovation continues with a new "Powered-Up" app remote control compatible with select building sets in 2018 that will put dynamic motion control of built models in the hands of kids, including a LEGO CITY Passenger Train and an iconic vehicle to be announced later in the year.

Following the successful launch of LEGO BOOST in 2017, two new experiences merge LEGO NINJAGO and LEGO CITY with the build & code toolkit to expand the play potential. Finally, a new LEGO DUPLO Steam Train allows kids as young as 2 years old to tinker with their ability to "code" with low-tech brick accessories that enable cause & effect play exploration.

28 comments on this article

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By in Sweden,

Oooh. Can’t wait for images!

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By in Puerto Rico,

Seems that fan outrage at the lack of them not showing new sets changed their minds.

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By in Australia,

Anyone attending NYTF would appreciate asking them a) When the UCS MF will be back in stock and b) What lessons were learnt from the launch of that and the Saturn V last year ?

..... and the little one is also asking as much as she loves Frozen, can Tiana and Pocahontas please get some LEGO love

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By in Norway,

“new experiences merge LEGO NINJAGO and LEGO CITY with the build & code toolkit to expand the play potential”

Well now. Sounds like Boost getting some friends

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By in United States,

The rumor was they weren’t showing anything releasing later than June, but the mention of Harry Potter and Fantastic Beasts, which we already know are releasing in August, seem to challenge that!
I’m just holding out hope for an Ant-Man and the Wasp set!

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By in United Kingdom,

36 Brickheadz!

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By in United States,

Please tell me someone else has noticed the mistake mentioning that the Downtown Diner is listed as $119.99 in this press release?

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By in Germany,

@Natethegreat101 I've seen it as well. Did you notice that this is the only price in the whole text?

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By in United States,

Can't wait for the rest of the Wizarding World sets to be revealed.

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By in Netherlands,

curious about the new sets :). about the ucs millenium falcon, i saw it on the shelves in my local toy store! still too expensive for me and I dont have the room for it though...

one thing is missing in my opinion though... how long has it been since lego produced an actual new theme... new variations to city sets, yes, but no new space, no new castle, or any other new non licensed themes... hope to see some new creative themes!

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By in United States,

@Natethegreat101 I have to admit, I'm a bit ashamed that the only typo I noticed was the misspelling of "Isla Nublar" lol

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By in United Kingdom,

Can't wait for pictures of the new Lego City arctic sets ?? and all the other fantastic sets coming out soon

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By in United Kingdom,

36 Brickheadz! Noooo! 36 reviews of essentially the same thing coming up. I know some people love these but I find them both repetitive and basically poor rip offs of what (I hate to say this) Mega Bloks has been doing for much longer and better.

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By in Germany,

Am I the only one to not get the least bit excited about this press release.
More BrickHeadz? Yuck! Ever more Superhero crap? Yikes. Another attempt at merging physical and digital? Haven't they learned anything from the Dimensions disaster? More Nexo Knights? Huh? I thought they announced that it was cancelled?
Plus, at least half of what they mention in the press release has been on the shelves for months already.

Where is anything interesting at all? Wizarding World? Possibly. Depends on how the sets turn out.

Oh and may I make a prediction about the motto for the entire year?
Less pieces, more dollars.

Take my word for it.
Lepin et al will rejoice :-(

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By in Hungary,

I hope we will get some information about the summer Technic sets!

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By in United States,

^ Lemme guess, you want classic castle, cowboys, classic space, etc...

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By in United Kingdom,

I don't understand why Brickheadz get a lot of hate. They are good looking and feature some interesting techniques. I know they are mostly the same underneath, but it's like saying every car Lego has produced is the same because they have similar chassis.
I am looking forward to see what interesting sets get revealed.

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By in United States,

They practically confirmed the HP CMFs. “A new series later in the year...”

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By in United States,

The Pirate Roller Coaster is going to be a 3-in-1 model?

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By in Canada,

Pirates. Rollers. Coasters.
Sounds like 3-in-1 to me.

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By in United Kingdom,

Harry Potter Brickheadz ftw.

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By in Australia,

Arctic? Again? :/

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By in Spain,

^ but this time there's a mammoth and there might be sabre tooth tigers!

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By in United States,

Oh... if only we had another Constraction theme, but that might just be me : /

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By in United States,

Here's hoping for the Unikitty news!

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By in Canada,

Think there is a chance of rereleases of classic Lego sets throughout the year?

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By in United States,

Curious about the”iconic vehicle to be announced later in the year”.

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By in United States,

Seven new Elves sets... YES!

and why BrickHeads hate? My opinion, but they're just so much less creative than, for example, Mixels. In most cases, they rely on the recognizability of the IP.

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