An unusual BrickHeadz set emerges!

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Geoffrey

Geoffrey

©2018 LEGO Group

BrickHeadz have been produced for numerous different themes and Brickset member RonnyN has come across a particularly interesting example on LEGO's public server. 40316 Geoffrey is based upon the Toys R Us mascot and was presumably designed before the toy shop closed, in many countries, earlier this year.

It is possible that this set will be sold in the countries where Toys R Us endures, in which case we will let you know when it becomes available. For now, you can view instructions for the set here. It contains two unique printed bricks with stars on the side but should otherwise be quite easy to replicate.

Do you think this set will ever see the light of day or will it be the latest to join our list of sets that were never released? Let us know in the comments.

 

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52 comments on this article

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By in United States,

He’s quite good. I’d love to own him and it’s a shame for most, but I do hope those in countries that still have TRU stores get the opportunity to own him.

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By in Portugal,

This set has such a strange design.
I probably will not buy this.

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By in United Kingdom,

Damn shame about the store, founder and employees. Hope this set gets released - it's no worse than any of the other Brickheadz and I have about a dozen of them :-)

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By in France,

It won't release given the context... TRU is going to close, what would be the point of giving this at any moment?

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By in United States,

Weird...

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By in Netherlands,

Giraffes sure have it rough with LEGO, there's been a previous set featuring the animal that went unreleased.

I'm not sure LEGO can do a wide release of these, what with IP rights and everything, but it would be a nice send-off for sure.

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By in United States,

I see a trip to Canada coming where I buy 100 of these ugly things just to sell on ebay for $25 a pop.

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By in United States,

@nkurta0505, they are in the article...

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By in United Kingdom,

There was a Geoffrey Funko POP Vinyl released about a week before all the closures were announced too. Think TRU were struggling for some exclusive items to save them too late

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By in United States,

Lol, this is one of the best brickheadz I've seen, of course it needed to be canceled. It's also the first rendition of Lego Geoffrey that isn't nightmare fuel...

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By in United Kingdom,

Ive just been to sainsbury, s and most of the brickheads are on sale, for example... Thanos was £6 Gamora and iron man were £5 these must not be selling well, i myself own four brickheads i probably wont buy this but it does look cool and will have some sentimental value to all us Toys R Us kids out there..

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By in Australia,

Firstly, Lego never seems to do justice to Geoffrey, recreated in Lego bricks. Geoffrey either looks really weird, or genuinely creepy.

Secondly, is it weird this is coming out when Toys R Us globally are pretty much cactus?

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By in United States,

En Requiem!

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By in United Kingdom,

Interestingly its no. 57 just after the Stromtrooper but before Harry Potter etc wonder how long it takes from design finalisation to release. Also the bricks are probably stickers. I have a spare "Geoffrey and Friends" which includes some of the same pieces and the stickers so I may try to make something out of that. I quite like it.

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By in Canada,

Not sure why but TRU thrives in Canada; perhaps it still may be released possibly a Bricktober freebie.

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By in Canada,

^ The lack of alternative retail stores for toys, and the prices have not had the TRU "tax" for a number of years.

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By in United States,

I kind of like it and wish I could get one, if only to remember the good memories of TRU, one of my favorite destinations as an 80’s/90’s kid.

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By in United States,

I was wondering what happened to no.57. Now I know...

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By in United States,

They need to make a disintegration function to go along with the image of Geoffrey disintegrating a-la Spiderman from Infinity War that made the rounds a couple weeks ago when TRU closed.

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By in Russian Federation,

Here we go again.

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By in United Kingdom,

It may surprise some but i believe it might be a LEGO store exclusive but with limited quantities or might even be rebranded to be just a plain giraffe that looks similar to Geoffrey.

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By in Denmark,

Just a reminder that the TRU brand is still thriving in the Nordic countries - the home country of LEGO included ;) As a TRU employee I really hope this'll be released!

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By in United States,

At long last, a version of Geoffrey that looks good. The other variants with the Mixel joints were nightmare enduring horrors.

Too bad about 75% of us will never get a shot to purchase him retail.

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By in United States,

This is great!

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By in United States,

It would be ironic if they released this as a Target exclusive in the US.

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By in United States,

The parts are all printed, none are stickers. I don't know why anyone thinks they would be stickers as the other 65 Brickhead things haven't had a single sticker.

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By in Canada,

Re: " TRU thrives in Canada"
The way I understood it, TRU had a good last 5 years in the USA as well. What tanked them was the debt they'd been carrying around from less successful years in the past.

As for Geoffrey, if production of this set happened, I'd hope they hit TRU shelves (vs. be recycled as parts).

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By in United States,

Ooohh! More BrickHeadz, keep them coming... said no kid ever. Seriously, this is just a little bit too late for those in the US. RIP Geoffrey.

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By in United Kingdom,

Seriously don't get why people like Brickheads. Everywhere I go I see them heavily discounted. And from what I hear, the Toyland chain here in the UK isn't going to stock them anymore as they don't sell.

That said, this ones probably worth it for nostalgia value, and it'll go up in price when the rest of Toy R Us closes.

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By in United States,

Gee, this isn't going to end up on ebay for ridiculous prices...

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By in United Kingdom,

Pop are just about to release a whole heap of Geoffrey’s with superhero bodies so someone must still be making money from the IP. I’d love one of these but will probably cost a fortune to get one off eBay in the UK if they do get made.

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By in Canada,

Don't forget to add the cancelled constraction figures to that list of cancelled sets. And the third wave of DC Super Hero Girls.

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By in United Kingdom,

Awkward.
On several levels.

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By in Germany,

So sad, poor little guy. Still, in Germany we still have TRU and I wonder if they'll make him available. Probably not , though..

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By in United Kingdom,

I want him. I want him sooooo much. Oh Geoffrey...... Geoffrey. I miss you so much. I want my local TRU back. And that other one down in Croydon. It took like almost an hour and a half to get to that frigging Smyths in Greenwich and it was like half the size of tru.
Geoffrey.... come back to me.
(there is a possibility the heatwave has affected my brain)

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By in Poland,

AAAAHH!! WHAAA!! ZOMBIE BRICKHEAD!!!

I like it :3

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By in United States,

I love it! I want it!

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By in United States,

I think it looks downright ugly compared to the much more charming and cuter version of Geoffrey in 40228... hahahaha!!

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By in United States,

TRU USA went bankrupt because of corrupt capitalism and not because of the fact they weren't making money. The company that bought them 10-15 years ago used TRU to pile up the new owner's debt. People need to read into that more and see just how screwed up the USA really is.

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By in Norway,

Would love to see this in our TrU stores in Norway!

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By in United States,

Oooo...yet another Brickheadz I want!

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By in United States,

@GrizBe

I totally agree with how unpopular BrickHeadz are, at least in my area. They just don’t sell. For example the new BrickHeadz Stormtrooper is already on sale for $6.99 last I checked. Also, I was able to pick up the Kylo Ren BrickHeadz for just a mere $3, and could have gotten 4 others for that price. I’m kind of neutral to BrickHeadz, as I think that it’s a weird niche IMO, but some of them look decent enough that I’d be proud to display :)

For those diehard BrickHeadz collectors, I hope this gets released on the LEGO [email protected] everywhere, not just in those countries with TRU RIP. It’s hard enough to justify the fact that certain CMF series' only had a limited number of certain figures released.

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By in United States,

awkward...

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By in United States,

It's quite obvious he won't be available in the USA since Toys R Us is dead in the USA.

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By in Canada,

Bring it on. TRU Canada lives on! Lets get this set out!

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By in United Kingdom,

A surprise to be sure but a welcome one.

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By in United Kingdom,

The link to the PDF isnt working ?

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By in Sweden,

Could someone who downloaded the instructions put them up somewhere? LEGO took theirs down.

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By in United States,

Toys R Us... NO! Don't leave us! I might have considered getting this, too. Bummer.

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