Last week BrickLink posted teasers on social media about a collaboration between it and LEGO. Here's what they were about:
Your design can become a limited edition 60 Years Anniversary set!
After we posted a teaser about the AFOL Designer Program, we closely monitored the conversation surrounding it. It was fun to read what you all thought this program would be.
So what is it exactly? In case you missed it, BrickLink and the LEGO Group are celebrating 60 years of the LEGO brick with the AFOL community by realising unique designs with truly original themes.
Through this program, your design can become a limited edition 60 Years Anniversary set!
How does the AFOL Designer Program work?
The program will have three main phases:
- Accepting entries - To give you some time to think about what you’d like to design, we will begin accepting entries September 18th until November 18th. The LEGO design team will review your submissions made with Studio 2.0, and up to 20 finalists will be selected.
- Crowdfunding - Selected designs will be announced and displayed for crowdfunding beginning February 2019. You will be able to pre-order designs at this time.
- Release - Successfully crowdfunded designs will become a limited edition 60 Years Anniversary set exclusively available on BrickLink. We will begin shipping orders April 2019.
Why should I submit my designs?
Besides being able to share your designs with the AFOL community, your designs will also be reviewed and produced as limited edition box sets without design modification. On top of that, BrickLink will pay 10% of total sales revenue to designers for all successfully crowdfunded AFOL designs including pre-order. You will retain full IP rights for non-selected designs, meaning you can freely use your original designs for any other purpose after the event.
Even if you aren’t a designer, we’d still love everyone to get involved! You can share your ideas with the AFOL community in the Studio 2.0 forum.
Ready to get started?
The AFOL Designer Program requires that your designs are built with Studio 2.0, which has improved functionality and new features for this program. A building palette made specifically for the AFOL Designer Program will be included so that you are able to focus more on the design itself. Next, check if your design is stable with the all-new stability check because we want to fall for designs, not have them fall apart. Then you can export breathtaking images and even create building instructions for your designs!
Stability check feature on Studio 2.0
We can’t wait to see what you come up with!
The BrickLink Team
- The sets that will be produced as a result of this will not be officially branded and numbered LEGO sets.
- Unlike Ideas, where you simply pledge your support for a project, here you'll have an opportunity to pre-order models before they are produced, in the same way you'd do so for products on, say, KickStarter. And, also like KickStarter, only models that are successfully crowdfunded will be produced.
- I've been told that the sets will be packed by BrickLink using new parts obtained directly from LEGO, which explains why a specific building palette has been provided containing, I presume, currently available parts only.
- The 'unique designs with truly original themes' bit is important: submissions will need to steer well clear of all IPs, for obvious reasons.
This is certainly an interesting development. I wonder if the crowdfunding model is being tested here before being implemented on the Ideas platform?