May the Fourth promotional set revealed!

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The latest May the Fourth promotion has been revealed on a LEGO store calendar in Hungary! 40333 Battle of Hoth - 20th Anniversary Edition includes a microscale Imperial AT-AT along with two Snowspeeders and the shield generator.

This set is packaged in a twentieth anniversary box but does not come with an exclusive minifigure. We do not have any precise information about the May the Fourth promotion or its duration at the moment. However, the Hungarian store calendar, available at the LEGO Certified Store in Budapest, reads as follows:

1st - 31st of May

LEGO Star Wars

Action!

Exclusive gift with LEGO Star Wars purchases over 14,999 forints "Battle of Hoth - 20th Anniversary Edition" boxed set.


It seems fairly unlikely that 40333 Battle of Hoth - 20th Anniversary Edition will be available throughout the entire month in the majority of stores. HUF 14,999 equates to around £40.53 or $52.72 which might provide some guidance regarding what purchases will qualify for the gift, although that will probably be inconsistent around the world.

We will publish any further information about the 2019 May the Fourth promotions when it becomes available.

I think this model looks impressive, although Hoth and Star Wars Episode V: The Empire Strikes Back have little specific relation to the twentieth anniversary or 75244 Tantive IV. Furthermore, it might have been fun to name this set 'Assault on Hoth - 20th Anniversary Edition' as a reference to the general unpopularity of that set among LEGO Star Wars fans.


Are you satisfied with this promotional set? Let us known in the comments.

Thanks to stlux for this image.

64 comments on this article

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By in Canada,

Not as many exclusive minifigures as before these days!

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By in United Kingdom,

cool wow

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By in United Kingdom,

The head of the AT-AT could use a little work, but hey the shield generator has four whorls. That seemed to be very important to some people

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By in Netherlands,

Cute, but no minifig, so no need to spend.

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By in Germany,

Looks nice, will see what they have on sale during that time. Might snap this up along with something else.

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By in United Kingdom,

That looks a cool display piece for the desk...

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By in United States,

It’ll be available for 39 minutes in the middle of the night and only in certain regions. A LEGO red card will be required, lol. Seriously though, I like it! The minifigures have been lack luster in the past years. This is a nice change and I like the 20th anniversary packaging.

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By in Netherlands,

I think it looks okay, nothing special, but is doesn't look bad either.

I would have preferred an exclusive minifigure so I can display it alongside my other Star Wars sets, which are also build for minifigures.

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By in United States,

IT LOOKS AWESOME

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By in Sweden,

I like the snow.

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By in United Kingdom,

Holds off buying Major Vonreg's TIE Fighter until May 1st

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By in Ireland,

Looks really nice. Any kid receiving this in May will be delighted.

I think, to please some people, it would need to include a pile of minifigures, be signed by Mark Hamill and include a weekend on Coruscant. I'm glad they these people are not the intended audience for this free set.

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By in Belgium,

The set is OK, something else for a change, but I find this lack of minifigure disturbing… Hopefully there will be an additional polybag for the May the Fourth weekend only?

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By in United Kingdom,

This is superb! I'm super excited to get a couple of these! I'm one of those people who care little for exclusive minifigs (with minor exceptions, such as Darth Revan) - they need to serve a purpose not be a collectable item. Still think that the remake of 7101 Lightsaber Duel as a polybag would be more suitable for the occasion, though.

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By in United States,

I am definetly being smart about this May the Fourth promo, I would have wanted a 501st StormTtoopers Commander but this is great also.

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By in France,

Hmmm... No specific minifig but I like it. I can easily imagine it on my desk at work. Just to show other colleagues my interests - let's say passions- for Lego and SW. Many people there like SW, but Lego is still a fairly rare hobby (I think I'm alone out of 220 employees). I like it, and can easily guess which sets to get so that this gwp will enter the basket. Thank you for the information.

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By in United States,

Much better than a minifig polybag

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By in New Zealand,

I've never seen the attraction of exclusive minifigs. I honestly don't get it. So this is, I think, the first May promo that I actually quite like! But do I like it enough to spend what'll likely be NZ$80-100 at full price direct from LEGO when I could get the same stuff discounted elsewhere? Decisions, decisions...

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By in Spain,

Great promo!

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By in United States,

Looks good for free.

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By in United States,

Even the micro scale set has 4 shield rings!!! But Attack on Hoth doesn't!?!?!?

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By in United Kingdom,

Trying to not sound like a spoiled (middle-aged) brat, but.... In my opinion it’s simply not good enough to warrant paying full RRP on Lego to get this. There are Lego SW exclusives I will be purchasing direct from the Lego shop but I’ll wait until the sets get near to retirement and hope an offer more attuned to my taste presents itself in the meantime. Nothing against those who love minibuilds, it’s not my intent to spoil their fun.

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By in United States,

Looks nice, don't really like the look of star wars sets much, but this looks decent.

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By in France,

it's better than the UCS set a few years back.....

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By in United States,

Maybe it's just me being cynical, but I'm really over Hoth and this doesn't really excite me. Over the last 20 years, there have been so many sets based around Hoth, and yes, while they are in microscale, MORE Snowspeeders?! This is a unique looking set, but just, it's Hoth, a thing everyone probably has too much of.

I don't want to be like this, but the only sets I've bought this year from Star Wars are the microfighters and the Pratorean Guard Battle Pack. The 20th Anniversary sets do nothing for me since I own all the originals which include all the classic figures, too. The other remakes this year are things I already own in previous versions, and the new stuff is next to inconsequential because they chose the wrong ships for Resistance. Where's the Fireball? Griff is a terrible pilot and every time we see him race, he's crashing, why are we getting his ship? And it's a bit too little too late for Major Vonreg's TIE... But if the Fireball was a set to go against it, I'd consider grabbing it.

I want more new stuff that we've never gotten before like the Droid Factory, the Lars Homestead, Yavin IV Base, the Trade Fedoration Battleship, etc. Also, 2020 is the 40th anniversary for Empire Stirkes back, if anything, that's the year to make a Hoth set as the promotional item, same as the Hoth Action Battle sets. Because it is a location and would be too large for a set and perhaps wouldn't make for the best set without having accompanying ships, I really think that maybe the Yavin IV Base would have made a better promo item because it's something new and would be a better motivator to find things to buy to get it. It's a scale that would make building a full base possible, and it would be exciting because it would be new, and you could even include small scale versions of an X-Wing, Y-Wing, U-Wing, The Ghost, or the Millennium Falcon to give the kids something to play with since that AT-AT is all the kids are really going to care about with the Hoth promotional.

I don't know, maybe it is me that has finally grown into the person that cofaigh described and I do need exclusive new minifigs, the box signed by Mark Hamill, and a weekend vacation on Coruscant included, and I hate that I have become that, but I know there are others out there that share my plight and would love to see some of the things that have never been made finally see the light of day in LEGO form.

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By in United States,

So no Rebel Friend May the 4th promo? Eh, this looks fine. Not amazing, but not terrible by any stretch of the imagination

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By in United States,

Years gone by...
'Here is an exclusive minifigure!' - LEGO
'Who is that?! Of all the characters LEGO picks that? Didn't we already get a figure like this? This seems like a waste. I have to spend how much to get him? You can do better LEGO!' - LEGO 'fans'

2019...
'Here is this cool display piece that you get for free when you spend what is 52 USD.' - LEGO
'WHERE IS THE EXCLUSIVE MINIFIGURE?!?!?!' - LEGO 'fans'

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By in United Kingdom,

Looks good for a promotion set..

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By in United States,

This has got me thinking - what if they released miniature star wars sets in the mode of the 71043 Hogwarts? Think of a paneled Death Star that could open up, mini tie fighters, x wings, and microfigs of different Star Wars characters.

I didn’t know I wanted this until typing out this comment but I’m sold

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By in United States,

Very cool- I like these micro scale vignettes . . . I wish they would make more of them.

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By in United States,

Classic TLG...I mean I knew we weren’t gonna get rebel friend but at least some exclusive minifigure would’ve been 10 times better than this. I can only hope we get rebel friend included as like a preorder gift when that new Lego Star Wars game comes out.

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By in United States,

why isn't it in USA?!

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By in United States,

MCLegoboy, I totally agree.

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By in United Kingdom,

This is disappointing. I was saving my VIP points for this but I'll give it a miss - unless some Star Wars sets have some big discounts.

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By in United Kingdom,

@David1985

Hey David - it's possible to be a LEGO fan and not like garbage, the two aren't mutually exclusive.

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By in United States,

I like everything about this except the AT-AT. It looks a bit fat with a flat head. Otherwise, a neat idea!

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By in United States,

Definitely going to get this set with the major vonreg TIE Interceptor

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By in Sweden,

It’ll look great on my desk. Glad I saved my shopping and didn’t get the mystery box.

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By in United States,

CalumHeath

That's funny because I get junk from the LEGO cult members all the time when I complain about actual horrible set design and prices.

Yet you people complain about a FREE set and that's fine.

Love the double standard.

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By in United States,

Oh no, it's something I actually like!

I was secretly hoping the promotion wouldn't be too good, because its really close to the Avengers Tower gwp, and its not in my wallet's best interest for me to try to get both. Now I have to choose...

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By in United States,

Well, I'll be in the minority and say that I'm excited for it! It looks like a great little bookend piece or desktop display. I hope the AT-AT head piece is printed and not a sticker. I also like the little "Vader" figure in the lower right corner. I'm excited! Episode V came out when I was 5yrs old and completely captured my imagination!

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By in United States,

@Whiselj oh, I didn't even see that little thing in the corner! That's pretty cool. I think it might be a probe droid, though?

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By in United States,

Looks more like a MOC than a set. (Which is a good thing in my opinion.)

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By in United States,

Should have been chrome phasma or wedge antilles

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By in United Kingdom,

David1985

So you can complain about what you don't like but other people can't? We can't say we don't like the look of something just because it's free?

Love the double standards.

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By in United States,

Eh a definite pass for me.. Just IMO it doesn't look all that good. Oh well maybe next year. When I get this I'll probably just keep it and sell it or something.

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By in United States,

CalumHeath

Yes. Because I complain about price, design and stupid things the LEGO company does. You complain over a FREE set thinking you are entitled to get something better for FREE. You don't.

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By in Singapore,

Thanks for the share. IMO, the LEGO manager for the Star Wars brand license should be reassigned. While I do not presume to speak for all of you, based on what I’ve read (here, Instagram, Facebook, etc), this is NOT what the majority of the fans want.
Had this set included a classic (like the 20th Anniversary sets) or all-new, exclusive Hoth-related minifigure, I would be so pleased.
Perhaps, like how Lucasfilm treated us to the narrative disaster titled, The Last Jedi.... LEGO is now trolling us, for our lack of appreciation for the UCS Assault on Hoth and that lame VIP Blackcard minifigure card display fiasco.
If I’m paying a SW tax, I want to be appreciated, this is cute, but it’s not welcome. While I won’t stop buying,, I’m done with [email protected], it’s time to start buying sets on Amazon at 20% off.

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By in France,

I hope it will still be available when I buy the new Tantive IV on May the 3rd!

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By in Netherlands,

'You're not allowed to dislike a promotional set because it's free' is a weird flex.

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By in Germany,

I guess it is completely fine as a freebie if you intend to buy something directly from Lego anyway. But it is also very boring and would not motivate me to spend money. The minifigures and droids from recent years were more desirable.

I'm not really getting what Lego is up to this year. Until now, I have only bought microfighters and battle packs since there was nothing else of interest to me. Hopefully the UCS set in autumn will turn out to be great.

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By in Spain,

I don't see why this couldn't come with an exclusive minifig, like the Diagon Alley and the Avengers Tower. It's a great promo set, but as a collector, I don't feel any urge to get this. I will get the Avengers tower tomorrow, tho. It says it will be avaible from 1st to 31st, maybe there is another promo for the May 4th?

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By in United Kingdom,

I'm not sure what's more entertaining: the lovely little way the set sums up the battle of Hoth, or the endless whining on here!

To paraphrase Woody, 1995:

It. Is. A. Toy.

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By in United States,

I love it.

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By in United Kingdom,

£85+ star wars purchase for 40333 in uk.

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By in Sweden,

The AT-AT looks terrible but otherwise a great display piece. I like the little probe droid as well

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By in United Kingdom,

Ohhhh the days of getting Darth Revan...

:/

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By in United States,

Oh I LOVE it!!! AT-ATs are my favorite, and I think it looks great. I think sometimes people complain just to try and convince others it's no good so there might be more left to go around. No doubt I will be getting my hands on this.

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By in United States,

Probably purchases of $49.99 or more

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By in Guernsey,

The Battle of Hoth Micro build is free with SW purchases over £75 online and in store
But there is also another free polybag Naboo Star Fighter with purchases over £35 only at Lego Stores.
VIPs also get an exclusive SW Poster on purchases over £35.
Double points on SW purchases 03/05/19 - 06/05/19

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By in Australia,

Looks good (especially the AT-AT), but I would have preferred a minifigure or buildable C-3PO. Maybe next year.

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By in United States,

@cofaigh: now that you mention it, Lego really hasn't ever offered a weekend on Coruscant! BRING THE PITCHFORKS!

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