Stranger Things press release

Posted by ,
The Upside Down

The Upside Down

©2019 LEGO Group

After weeks of rumours, speculation, hype and leaks, here at last is the press release for what might just be the most surprising LEGO collaboration ever:

75810 The Upside Down, 2,287 pieces
US $199.99 – CA $269.99 – DE €199.99 – UK £179.99 – FR €199.99 – DK 1799DKK – AUD $349.99
Available now in brand stores and at shop.LEGO.com via these links:
USA | Canada | UK | Germany | France

The ultimate LEGO Stranger Things model to build and collect!

Fans of the global hit Netflix original series will appreciate the authentic details of this highly collectible LEGO Stranger Things toy – 75810 The Upside Down.

This sturdy, brick-built model can flip between the real world and The Upside Down. The design of the model’s building instructions makes it a great shared building experience with friends and family. The Byers’ house features Will’s bedroom, the living room and the dining room. The Upside Down version of the house, from an alternate dimension, features all the rooms from the real-world model but with a dark, vine-covered, dilapidated look that fans will instantly recognize from the series.

With 8 Stranger Things figures, each with its own accessories, this playset makes a great gift for Stranger Things fans who will love to build and display this model to show their passion for the series.

This LEGO Stranger Things toy includes 8 instantly recognizable Stranger Things minifigures from the hit Netflix original series: Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon.

  • The Byers’ house features a front porch with furniture, living room, dining room and Will’s bedroom.
  • The living room features authentic details from the series, like the alphabet wall with a light-up function, couch, coffee table, telephone, axe, ‘have you seen me?’ flyer stickered element and a bear trap to catch the Demogorgon.
  • Will’s bedroom plays a central role in the series, which this model faithfully replicates, including details like Will’s boombox, bed, desk, desk lamp, drawings and movie posters.
  • The dining room includes an armchair, boxes that store Christmas lights, fantasy game rule book stickered element and a potted plant.
  • The attic space includes a Mind Flayer drawing stickered element and a wizard hat for ‘Will the Wise’.
  • The Upside Down set captures the look and feel from the Netflix original series, including creepy vines, dark coloring and a dilapidated look.
  • Chief Jim Hopper’s police truck includes a removable roof for easy access to the interior and a pumpkin element as a reminder of Season 2.
  • Accessory elements include Lucas’ slingshot and flashlight, Dustin’s walkie-talkie and compass, Mike’s flashlight and walkie-talkie, Hopper’s coffee mug, Joyce’s flashlight and drawing of ‘Will the Wise’, and Eleven’s waffle.
  • This Stranger Things collectible includes over 2,200 pieces and comes in 11 bags, so the real world and The Upside Down can be built at the same time for a shared building experience.
  • Measures over 12” (32cm) tall, 17” (44cm) wide and 8” (21cm) deep

You'll find a complete set of alternate images on the set details page.


Here's more information about the set and tonight's event:

[London, May 15th 2019] Something strange is happening in Hawkins, Indiana – but this time in LEGO brick form, as the LEGO Group unveils its brand new set, LEGO Stranger Things: The Upside Down.

The first set, made in partnership between the LEGO Group and Netflix is a new build experience allowing fans of Stranger Things and LEGO bricks to explore the Byers’ house and the supernatural world of the Upside Down in LEGO brick form, released May 15, 2019.

The brand-new set was unveiled at the LEGO Store Leicester Square, London with a special midnight opening experience. Visitors were greeted with the supernatural sight of the Mind Flayer illuminating the front of the store and a spooky LEGO brick recreation of Will Byers’ bike abandoned outside. Once inside the store, guests took their place in the Byers’ living room for a picture with the famous alphabet wall from season one, LEGO senior designer Justin Ramsden was on hand to sign sets and chat with fans. Guests were even able to take part in a make and take activity, creating a mini Castle Byers to take home

The set was launched simultaneously in the LEGO Store in the Flatiron District of New York City. The launch was celebrated with a late-night event, where guests took pictures in front of a LEGO brick-built alphabet wall and a replica of the Byers’ living room and helped a LEGO Master Builder in a live build of the set.

The set features eight Stranger Things characters recreated in LEGO minifigure form, including Chief Hopper, Joyce Byers, Eleven, Mike, Lucas and Dustin as they try to save Will from a minifigure version of the Demogorgon!

The set is full of authentic details from the award-winning Netflix original show, including the alphabet wall complete with a light-up function, a buildable version of Chief Hopper’s police cruiser and the phone in the Byers’ living room, Step into Will’s bedroom with a buildable bed and stickered elements of the posters decorating Will’s room. There are small Easter eggs to be discovered throughout the house including a ‘Will the Wise drawing’ and a picture of the iconic Mind Flayer hidden in the attic.

This Stranger Things collectible includes 2,287 pieces and a whole host of accessories for each of the characters including Hopper’s coffee cup, Eleven’s waffle and Mike’s flashlight to help you solve the mystery of his missing friend.

This is the ultimate collectible for Stranger Things and LEGO fans alike, allowing them to flip between the Byers’ house in Hawkins, Indiana and the mysterious Upside Down world. This is the perfect set to build ahead of Stranger Things Series three landing July 4, 2019.

LEGO Stranger Things: The Upside Down comes with two sets of building instructions allowing fans to play & display both sides of this unique upside-down set. The upside-down version of the model being a mirror image of its real-world counterpart with a dilapidated look, complete with dark vines and murky colours in keeping with the fan-favourite Netflix series.

Jamie Berard, Stranger Things Design Lead at the LEGO Group said “It’s amazing to see the collaboration between the LEGO Group and Netflix come to life. The Stranger Things universe offers us a wonderful opportunity to be playful with the bricks and allow fans to get lost in the mysterious world of the Upside Down. The design team has created an impressive model that is not only fun to build but also offers lots of details and ‘Easter eggs’ that should delight fans of the series.”


What do you think? Will you be buying it? We'll be publishing our review very soon to help you decide, so check back later!

52 comments on this article

Gravatar
By in United States,

Amazing!

Gravatar
By in United Kingdom,

Oh wow, I can't believe LEGO Hidden Side is popular enough to warrant an exclusive set already!

Gravatar
By in New Zealand,

Not yet available on AU/NZ site

Gravatar
By in United States,

For those of us with VIP accounts, how do we get this item in our carts?

Gravatar
By in United Kingdom,

11 bags. Nice.

Gravatar
By in United States,

Wow! I don’t watch the show, but that build is impressive! Very unique and detailed. Hopefully this set alowes LEGO to make more “adult level” themes.

Gravatar
By in United States,

Looks amazing
Can't believe they didn't overprice it with the Netflix license!

Gravatar
By in United States,

What the heck is Stranger Things?

Gravatar
By in United States,

Lego: partners with Netflix to create Stranger Things set

Netflix: So we were thinking maybe a Bird Box set might work...

Gravatar
By in Ireland,

I find it hard to believe that the whole house balances and is supported by those two trees. Very impressive design!

Gravatar
By in United States,

So... can you set it down? How does it stand? On the upside down trees?

Gravatar
By in United Kingdom,

Personally the show I could not give two hoots about, and same can be said for this set though I do like aspects of the set such as the car, and some of the interior features but my favourite thing of this set is the fact is can be turned upside dow and nothing breaks or comes loose and maybe it can be a pathway for some new concepts in other themes.

Though £180 for 2287 parts is fine its simair to the Simpsons house which is my favourite set in terms of price and value.

Though I will pass on this set indefinitely, its unique and will be popular amongst some people.

Gravatar
By in United Kingdom,

There is no option on Shop at Home for a VIP exclusive? Just says ‘coming soon on 1 June 2019’ annoying!

Gravatar
By in United States,

This is so cool!!! I love it already and I have wanted a LEGO Stranger Things set for soooo long! This is absolutely phenomenal. Thank you for the news!

Gravatar
By in United States,

This might be one of the coolest set designs ever. YOU CAN FLIP IT AHH

Gravatar
By in United States,

Really awesome and impressive design with the mirrored house and the fact that the entire set balances on those trees. I don’t watch the show but I kind of want this set because it looks so incredible. I’m sure fans are over the moon!

Gravatar
By in Canada,

Ah, now I know what I've been saving my VIP points for!

The only thing I could ask for would be more mini-figs but that's OK. I assume it will be available 12:00 EDT? I'll be ready!

Gravatar
By in United States,

This is not available now. It says “coming soon”.

Gravatar
By in United Kingdom,

Still not available in the UK! Going to bed now but it better not be sold out when I get up tomorrow morning! :-)

Gravatar
By in Puerto Rico,

That upside down technique is awesome, I am expecting a lot of those in the MOC community. Did LEGO said the first set in their partnership?

Gravatar
By in United Kingdom,

Wheres the Pontiac Trans Am that was in all the promo shots??? ??????

Gravatar
By in United States,

Now give is Upside Down Will and Upside Down Barb as gifts-with-purchase.

Gravatar
By in United States,

I watch the show but I'm not a horror fan, so I don't know that I'll get this. That said, it is a really cool set!!

Gravatar
By in Latvia,

Now, imagine how many Netflix franchises LEGO can make...

Gravatar
By in United Kingdom,

Things I never thought I'd see: official Lego bear trap.

They did a fantastic job capturing the expressions on the kids.

Gravatar
By in Netherlands,

I can't wait for the Nancy and Barbara at the party set!

Gravatar
By in United Kingdom,

Finally managed to place order online in the UK! :-)

Gravatar
By in Canada,

Never watched the series.

Set looks cool but will probably wait to see what other large sets look like later this year and decide from there. No expert in stuff like this but sure looks like some cool pieces and colours in this set.

Gravatar
By in Germany,

Technically I find the set very interesting, but as I have zero connection to the source material I will save my 200 Euro for something else. Perhaps if they make a set that contains the awesome Trans-Am from the trailer...

Gravatar
By in United States,

I've never seen the show, but this looks super cool.

Gravatar
By in United States,

As a VIP member, I couldn't add it to my cart this morning. As soon as that changed, it was instantly backordered, set to ship on June 1st. So much for VIP treatment.

Gravatar
By in United States,

@ppondpost, I'm here in the U.S. and the set is "available now", not on backorder. You should try again. Also, make sure you're signed into your VIP account or it shows June 1st availability.

Gravatar
By in United States,

@ppondpost- Not sure what the problem is. I’m a VIP member in the USA as well and right now it says “available now” and can be purchased immediately.

Gravatar
By in United States,

@Bycougars and @GoldenNinja3000... I ordered it immediately as soon as I saw the backorder button. Now, as you say, there is no backorder button just "Add to Bag"... Maybe I was too early? Oh, well, it's on it's way... eventually.

Gravatar
By in United States,

I loved the first season of the show (and wished it just stopped there), but this just looks like one giant cash-in. Don't get me wrong, the construction is brilliant - I guess it just does nothing for me as a LEGO set. I sense incoming stability problems as well... :-/

Gravatar
By in United Kingdom,

It is a awesome set to get I waited for 10 hours at the Lego shop in Leicester Square London

Gravatar
By in United Kingdom,

It is a awesome set to get I waited for 10 hours at the Lego shop in Leicester Square London

Gravatar
By in United States,

LEGO now has a demogorgon minifig.

I call shenanigans on any claim LEGO makes on not putting out a set because of religion, occult or adult themes. And I fully expect them to partner up with Hasbro for a D&D 5e line.

Because, when you've minifigure'd the prince of all demons, you have officially crossed the line.

Gravatar
By in Greece,

Great set for an equally great series! I would like to see some more love on the trees though

Gravatar
By in United States,

@hewhocaves: It's pretty clear in the series the "demogorgon" is some sort of alien life form from the "Upside-Down" rather than the literal demon from hell that it gets its name from. The kid protagonists merely call it a "demogorgon" since Will uses the monster figurine from their Dungeons and Dragons campaign to represent it symbolically. Stranger Things actually has remarkably little religious imagery or content for a horror series, with its monsters generally given sci-fi explanations rather than supernatural or religious ones.

Also, Lego partnering with Hasbro, one of their biggest competitors, is more or less a pipe dream. Making a fig of a monster that's conceptually linked to Dungeons and Dragons doesn't erase the antagonistic relationship between the two companies. It's no surprise that this set features an untitled rulebook rather than actually referencing Dungeons and Dragons explicitly—there's no way Lego would be able to get that licensing, at least not with the present relationship between Lego and Hasbro being what it is.

Gravatar
By in United Kingdom,

Was a definite and easy day 1 purchase for me. Family have loved watching the programme together so this build will be a family build this upcoming weekend...

Gravatar
By in United States,

Love the set. Love the faux-80's commercial for it. Only thing that keeps it from being perfect is Steve Harrington saving everybody's a** (and of course, Bob Newby). Hoping he shows up in a future set.

Gravatar
By in Czech Republic,

Ordered, on it's way. Looking forward to build it with my daughter, we both loved the show (esp. the first season).

Now that Lego partners with Neflix (or I wish), please bring us BoJack Horseman set, Final Space set, Dragon Prince sets (with minidolls to match The Elves theme), A Series of Unfortunate Events set and The Punisher set.

Gravatar
By in Finland,

€40 more expensive than Germany despite sharing "apparently" the same currency. Do one Lego!

Gravatar
By in United States,

Wow, those trees and those dark blue 6x5 leaves are great!

Gravatar
By in Russian Federation,

Do Black Mirror next!

Gravatar
By in United States,

This is just awesome.

Gravatar
By in Netherlands,

Don't like the show, don't like this set. So it is a no for me,

Gravatar
By in Canada,

I'm shocked how some people don't know what Stranger Things is. Did you live under a rock for the past 3 years?

Gravatar
By in United States,

@ManThighs seriously, I just started watching it, but I knew what it was when it first came out!

Gravatar
By in United States,

Some of us just aren't that into television any more, @ManThighs and @Supertaco77! Still looks like a fascinating set, though...and I *do* know what D & D is, so the demogorgon minifig and rule book certainly have an appeal!

Return to home page »