LEGO Super Mario coming soon!

Oh my god, is this real??! It’s like a dream come true if LEGO and Nintendo partner up!

Where is just2good!?

YYYYYYYYYYYYYYYYYYYYYEEEEEEEEEEEEEESSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Let'sa Go!

This sounds really cool, but I don't see this being more than a few sets. Once the main characters are released, I feel like there is only so much you can do "scenery" wise. Still exciting though. Hoping for a Bowser big fig!

WAH-HOO! First Mario, next Splatoon! Just hope they do normal styled Minifigs, but with moded heads or hair.

i want a bowser in his flying thingi!

Please no. Not another pointless license. First we got Trolls, then Minions, and now THIS? COme on LEGO, you really need to slow down with all those licensed themes.

Hope they make Kirby at some point

Ohhhhhhh, I don't know. I'd welcome link or and adventure game but I'm not so sure a mario theme. I'm think I'll pass on this one.

Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station.

Well my boys will be delighted. They love MARIO and Lego, gonna be a big hit in this household. Hoping for a great Yoshi

About flipping time! Pokemon is probably on the horizon.

@woosterlegos said:
"Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station."

Maybe it's a failed attempt at trying to hook the older generation who grew up with Mario?

Lego Mario Kart, collectable character karts would be nice

@LofElle said:
"Where is just2good!?"

He's in Japan lol

@schlaftier said:
"i want a bowser in his flying thingi!"

You mean the Koopa Clown Car?

Please give us Peach's Castle with over 4'000 Pieces!!!

NO WAY! I have been waiting so long for this!

The Mario figure is really weird.. Duplo maybe?

Is it me but does the figure look like Duplo

Just in time for Mar10 day!

@woosterlegos said:
"Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station."

Super Mario Odyssey sold almost 17 million copies in two years. Mario + Rabbids: Kingdom Battle is the best-selling third party game on Switch. Mario Kart 8 Deluxe has sold 23 million copies and is the best-selling game on Switch.

Mario is a strong enough brand that there were K'NEX sets, a line of action figures, a Uniqlo clothing line, Vans shoes, and probably more mass-retail clothing options at stores like Target than at any time in Mario's history.

Even if not a single one of these LEGO sets are sold to kids, it's a strong brand that has every expectation of selling well.

for anyone asking, the 1992 game "Super Mario Land 2" for the Game Boy features a level made of building blocks. That's surely a nod to that level.

I think that if this goes well, we'll see also some The Legend Of Zelda sets.

C’mon Lego Zelda!!!

@woosterlegos probably neither you or your kids or their friends have ever played any Nintendo game, but many other people did, including myself. So I would hesitate to say that it would fail

This is amazing. I have been fantasizing about a LEGO Mario theme since as far back as I can remember. Hopefully, they have actual minifigures instead of whatever the hell that thing is.

I'm excited for nintendo sets, but that Mario looks weird. I'll wait for more pictures

@LegoDavid I see a particular pattern here. Both Trolls and Minions have been produced by Universal Studios, which is also co-producing the upcoming Super Mario movie, to be released in 2022. Probably Lego has partnered with Universal, but I wouldn't say that Nintendo is a pointless IP, given that it's one of the most recognized video game brands worldwide

I just thought of this, but what if they use the Dimensions toy tags and do LEGO Amiibo!!

I think the Minecraft theme really exhibited how well LEGO can implement a blocky/pixel theme that I think has a lot of potential for inspiring the direction of a Mario line. I am beyond excited!

I'm grown up with nes, SNES and N64..... So shut up and take my money....

@gabri_ves said:
"for anyone asking, the 1992 game "Super Mario Land 2" for the Game Boy features a level made of building blocks. That's surely a nod to that level."

That level was made of Nintendo's long-discontinued N&B blocks. They were subject to a lawsuit by LEGO. There are still blocks in that line that LEGO hasn't made their own version of.

This should be interesting. I hope they have 'Boo', which is my favorite character. If these do well, could they do Zelda sets?

“And the times they are a changin”

I want to mourn for the good ole days of non licensed sets, but this is a great move for LEGO, a profit maker for sure. While I’m not personally interested, this will sell.

Why is no one talking about the fact that the teaser video seems to show some sort of Lego figure with multiple built-in working screens/displays? That seems incredibly unusual and newsworthy to me.

@legoman_John said:
" @woosterlegos said:
"Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station."

Maybe it's a failed attempt at trying to hook the older generation who grew up with Mario?"

My boys are massive fans of Mario (& Sonic), most of children at their school are too, the only ones we know that play Fortnite are the ones no-one wants their kids playing with (on account of their behaviors & attitudes, the game seems to encourage bullying).

I'm a bit concerned about the Mario figure from what I can see in the video.

@woosterlegos said:
"Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station."

Mario is the best-selling videogame franchise of all time and the latest main-series game has sold over 15 million copies, so yes, it is definitely a thing

Hope this opens up to the rest of Nintendo's franchises. I like Mario but I vastly prefer the Zelda series, and I also want Star Fox, Metroid, Pokemon, Kirby etc characters to Lego form.

Both Lego and Nintendo are big non-American companies with a red logo with white letters which end in o, are zealous about protecting their intellectual property (as said above Nintendo made the clone N&B blocks in the 60s and was sued by Lego, but Lego lost) Both companies market themselves for all ages and have a large adult following who grew up in the golden age of the 80s and early 90s. Lego and Nintendo have been my OTP (as far as multinational companies go) and I'm glad to see such likeminded companies with similar values work together. I think Nintendo worked with TT Games to develop Lego City Undercover, but not with Lego themselves. It's a smart move for Lego if they want to incorporate AR and electronics into their products so much, since results have been mixed for Lego while Nintendo is a leader in the field with such AR games like Pokemon Go.

I want a Mario and a Luigi please...

@Sandinista said:
"“And the times they are a changin”

I want to mourn for the good ole days of non licensed sets, but this is a great move for LEGO, a profit maker for sure. While I’m not personally interested, this will sell. "

Ah yes, the good ole days when LEGO was bankrupt. Licenses are why we have LEGO today. If there’s no profit, there’s no company.

Yes YES YESSSS!!!
Here's hoping this opens the door to Legend of Zelda sets in the future!

And of course memers are gonna love a Walugi fig.

On a slightly less series note: Hold on... could Chase McCain or Pepper Roni get into Smash? They *are* video game characters.

LEGO, if you're listening, please give us at least one Legend of Zelda (w/proper Link!) set! Someone above mentioned Star Fox, oh the memories :) I'm just hoping for real Minifigures rather than whatever that is in the video. The integration of a small screen in the torso looks like a cool concept, but not something practical, and if from LEGO let's be honest, it won't be affordable lol. Some of TLG's recent acquisitions seem to have missed the mark, as in not a proper fit or just a couple years too late. If TLG is going to chase the current popularity trends (chasing the dragon is not something I think they should focus on btw) they need key folks in their marketing and research dept.'s who have a good pulse on trend curves and "the next big thing." If you all at TLG are still listening, I am willing to quit my day job :) As for their partnership w/Nintendo though... well done, now please don't disappoint us... we've waited a long time!

This is awesome but if the Mario figure in the video is the one that they’re using than I’m confused and slightly disappointed. It’s not terrible but the legs don’t seem to be articulated and a normal figure with the “teenage Harry Lotter”-sized legs and a molded head would make more sense.

This is awesome. My almost 12 year old daughter loves Mario (well she prefers Luigi - not sure why?). We may bond over this. My favourite is Toad. I definitely want a little Toad minifig.

YES! I had been hoping for this for ages and clinging to any sign of hope that it could ever happen. Back when Lego City Undercover was announced (in a Nintendo Direct with "Lego Iwata")... when Lego Minions was announced (thanks to Illumination also making the upcoming Super Mario movie)... and now it's finally here.

I do hope that that figure shown is some sort of specialty figure rather than the standard one used for all the sets. I had sort of expected that if this theme ever happened it might not use standard minifigures (since at the very least I'd expect molded heads like the Simpsons theme due to Mario's distinctive nose and moustache), but this one seems no less blocky than a classic fig while still not fitting in with other minifigure characters. But there's definitely things to like about this teaser too, like the use of masonry bricks for the Mario series' classic brick blocks. The Mario series is a great fit for Lego with features like castles, haunted houses, airships, and all sorts of other fantastical settings, and ideally it could also pave the way for other Nintendo partnerships like a Legend of Zelda set or theme!

@Kamiccolo said:
"This was unexpected, I wonder if we can expect other Nintendo series to have sets in the future as well. I think Mega Construx is still making Pokemon sets so I wonder how that'll work out if Lego wants to make Pokemon themed sets as well."

This isn't a blanket "Nintendo" license. Pokémon would be licensed through The Pokémon Company, anyway, not Nintendo. Kirby would be licensed by HAL. Many of Nintendo's first-party franchises are actually partially owned by other companies, which may or not in turn be owned or controlled by Nintendo.

Mighty Micros style Karts could be a fun way to collect some of the characters

Maybe we'll get 8 different castles to build.

Each set has a chance to have a princess inside, and if it isn't, you'll be told that she is in another castle. :)

Just when I thought of taking a break from buying Lego. There's bound to be Mario Kart themed sets in this too.

I hope this leads to Lego Animal Crossing. Wait, that's Fabuland..... kinda..

If this is real i probably need to buy all sets! And of course the cmf series (they will do that as well i guess then)

@woosterlegos said:
"Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station."

Yes, Mario is still a thing. Just on the Nintendo Platform. FORTNITE is on all consoles and they are completely different games. Im pretty sure Mario doesnt require parental settings, in game transactions for skins and a lobby that would make a nuns ear bleed. I myself, enjoy both genres but only play FORTNITE when the kids aren't around. You never know, this may kindle their curiosity into the Mushroom Kingdom.

Wow. Biggest toy manufacturer crosses one of the biggest brand in video games history. Hope the result will be that big in terms of quality too. My daughter will be crazy when I will show her that teaser. Right after posting this comment!

Are you kidding? I’ve been waiting on this since LEGO Star Wars first appeared!

I’ve NEVER understood why Nintendo went with MEGA over LEGO. Those ugly products just sit on shelves.

@fakespacesquid said:
"Ah yes, the good ole days when LEGO was bankrupt. Licenses are why we have LEGO today. If there’s no profit, there’s no company. "

I guess what I'm getting at is that it's sad lego can't stand on it's own without licensed products

For once LEGO gets a GOOD license where Trolls and Minions being fairly weak ones, Trolls is absolutely failing so far from what I see in my LEGO store. However, if the Mario theme figures look like whatever that thing is in the teaser, then this theme is probably going to be a flop... But if they make the right choices, this theme will be worth the investment hopefully.

If they can get Mario, they can get Zelda!

If anything, Lego & Nintendo is an exciting combination.

I work in a Lego store and kids ask about Lego Mario all the time. This is like a dream come true!

@stupibea_yahoo_com: Hidden Side? Dots? Whatever Monkey Kid ends up being? Not to mention mainstays like Ninjago, Friends, and City. It's tiring to see people complain about there being too many licensed themes every time a new one is announced, especially when so many of them (like the Minions and Trolls themes you mention) are likely to be one-wave themes that catch the hype of an individual movie release before disappearing.

@CopperTablet: Not only is Pokémon licensed TO a separate company (Mega Bloks/Mattel versus K'nex which previously had the Mario license), it's also licensed FROM a separate company (The Pokémon Company International, which is a separate entity from Nintendo). While a Nintendo partnership could pave the way for other Nintendo-owned franchises like The Legend of Zelda, Animal Crossing, Pikmin, and many others), Pokémon presents very different licensing challenges.

@Legoman_John
I totally agree, Mario is huge and was huge especially in the 80-90’s, where a lot of us AFOL’s grew up.
Lego and Mario makes perfect sence. When you look at the graphics of the several Mario games, it’s kind of boxy and fits great with Lego bricks.

Can’t wait to see what they come of with.
- Minifigures?
- Brickheadz?
- Side scrolling scenes from the games?
- Individual sets, when put together makes a game level, with pipes, goombas, bricks and so on

The floodgates are open. ZELDA PLEASE.

@AustinPowers
Mario games are still really popular, so it won't be a pointless license.

@Ironsights said:
"Would much rather they revisit an old license like Lord of the Rings (which deserved far better) than these micro-lines..."

Right, because Lord of the Rings is super hot right now

Mario (which I fully expect to expand to most Nintendo 1st title properties) is huge. I get the people complaining about more licensed themes, and maybe I'm biased, but this is different. This checks all the boxes: kid friendly, nostalgia, imagination friendly (think Mario Maker only with actual bricks), proven (Lego Minecraft sets; the huge legacy of Lego video games)... It goes on and on. This is the best match a license has had with Lego in a long time and I'm super looking forward to it!

@fakespacesquid said:
" @Ironsights said:
"Would much rather they revisit an old license like Lord of the Rings (which deserved far better) than these micro-lines..."

“Right, because Lord of the Rings is super hot right now”

While I’m happy for the Mario sets being announced, Amazon is launching a LOTR series next year with a huge budget. So it will be in the public again. A small wave wouldn’t be out of the question. Sauron, Denethor, Eowyn, plus maybe some of the characters from the series would definitely sell. Especially, if it were a limited thing.

@woosterlegos said:
"Is Super Mario still a thing? My kids play Fortnite. My kids and their friends never talk about this. Seems like this train has already left the station."

https://en.wikipedia.org/wiki/List_of_highest-grossing_media_franchises

the list of highest grossing franchises puts Mario at 9, if you don't have a Nintendo console then it would make sense you don't have Mario in your house, 'cause Fortnite's on just about everything, but Mario's still going strong and isn't going away any time soon.

I'd love to see a Smash Bros collectible figures line.

@AustinPowers said:
" @ra226 : with Minecraft I agree, it was a match made in heaven for LEGO. I mean the game looks like it was made out of LEGO bricks to begin with.
But I don't see what this has to do with LEGO or what a kid would want with those games in conjunction with LEGO bricks.
Rebuild levels? Collect figures? What kinds of sets is this licence supposed to offer?
I'm at a total loss to see any appeal for kids. The ones I know who love playing with Nintendo games have zero interest in LEGO - and vice versa. "

Not sure what kind of kids you're interacting with but I don't think I've met a single kid who wasn't interested in both. I don't understand your argument at all. The appeal for kids is that it's Mario! The same appeal that comes with every other license! Also, rebuilding levels and collecting figures would be exactly what these sets would be about! Just like Minecraft! Just like every other theme. I don't know what gripe you've got with Italian plumbers but this is going to be a wildly successful theme as long as the figures don't look like that teaser. (Even if they do look like that, it'll still do very well because People Like Mario)

@AustinPowers I was (still am!) a Space fan since the early 80's. My mode of play was my space men in their ships going on adventures, getting in trouble, getting out of trouble. The ships and the minifigs provided the frame work, a place to start, to get the imagination going. Nintendo characters and sets would provide that same framework. Mario and his friends (and his enemies) have enough personality to provide that framework while at the same time not locking your imagination in a box (which I feel Starwars slightly does).

I believe Nintendo sets would provide just that right framework--open enough to leave plenty to the imagination, but with enough little constraints to give that imagination direction. I think that may be why Space appealed to me so much when Town did not. Space gave just enough direction to let my imagination get going.
What surprises me is how popular Overwatch sets are. I completely agree with your argument there--I'm not sure who plays Overwatch but who is also still playing with Lego (but clearly there are enough).

Examples of possible sets (and I'm assuming Zelda and others will eventually happen):
- SMB World 1-1 Flagpole and Castle
- Hyrule Castle
- A shrine from BotW
- Metroid Samus vs. Mother Brain (Metroid is a space theme begging to happen)
- New Donk City (plenty of stuff: i'd go for that stage with the jazz band on it)
- Odyssey Moon level (adorable moon bunnies? yes please!)
- An 8-bit level creator set (can you imagine the desk decorations for us AFoL's?)

I'm specifically going for stuff with kid play value here. If you go strictly on AFoL display value, there's plenty more. But I tend to prefer Lego stick to making toys, not display pieces so I'm hoping they go for more kid-aimed playable stuff.

What!

I actually turned my phone off and on again upon reading this. While I’m not much of a gamer myself, I’m quite excited. And it’s better than Trolls or Minions.

Can’t wait for Zelda as I’m also interested in fantasy themes like LOTR.

You all know what that means... the next Lego Ideas winner is going to be the Zelda one

I just watched an interesting video suggesting that the Mario in the video is actually a case for a Nintendo Switch. They speculate that you can see part of the Switch sticking out between Mario's legs. This could explain how his teeth and question block are digitized, it could be some sort of interactive game. It's an interesting idea if it is correct. Below is the link to the video.
https://www.youtube.com/watch?v=Li-3GCPOvoY&t=0s

@AustinPowers , the appeal is most definitely there, I just don’t think you’re actually looking. You see it as another licensed theme you don’t care about, which therefore it means it’s terrible and has no appeal to anyone anywhere. Nintendo has been popular for decades, thanks almost entirely to Mario. Plus, a Mario/Nintendo Lego theme has been requested constantly for years and years. I don’t know how well it will perform, but I can assure you, the interest and appeal is there. More than many other licensed themes that have come out in years. Frankly I think you’re out of touch.

@FlyingAardvark said:
"Why not Pokemon????"

Because Mega Construx already has the license, and because Nintendo does not have control over Pokemon licensing, The Pokemon Company does.

I came to Brickset to be cheered up and this article did not disappoint! If this had happened when I was a kid I think my heart would've exploded! :D

The figure seen in the video horrifies me a bit. There are so many screens on it, and it just screams "not LEGO". Hopefully that's not the actual thing...

Lego: does something
All the experts: that's not how I'd run Lego
Lego: makes $$$
All the experts: that's not how I'd run Lego

Great day to announce this! After all it is Mario Day: !

(March 10 -> “MAR10”)

@Korpen4444 said:
"*facepalm* Lego's shooting themselves in the foot with this one. Clone Wars doesn't get it's own wave, Empire Strikes Back gets no 40th Anniversary love (aside from maybe an AT-AT), but Mario, sure, let's waste resources with another freaking license, instead of fostering the ones we already have.

Great if you like Mario, but infuriating when other themes are suffering."

Seriously? Your problem with this is that Star Wars (Lego's largest licensed theme hands down) needs MORE attention? The fact that you think that one of Lego's biggest themes not getting a full wave of sets for every single anniversary or TV spinoff constitutes "suffering" at the hands of new themes really shows a startling lack of perspective.

*grabby hands* Whatever they end up releasing, I will definitely be buying something from this line.

Hopefully this mean Link is right around the corner.

*jumps for joy, hits head on question block*

i hope there will be zelda sets as well in the future

@monkyby87 said:
" @AustinPowers , the appeal is most definitely there, I just don’t think you’re actually looking. You see it as another licensed theme you don’t care about, which therefore it means it’s terrible and has no appeal to anyone anywhere. Nintendo has been popular for decades, thanks almost entirely to Mario. Plus, a Mario/Nintendo Lego theme has been requested constantly for years and years. I don’t know how well it will perform, but I can assure you, the interest and appeal is there. More than many other licensed themes that have come out in years. Frankly I think you’re out of touch. "

His continued gripes started out as funny, then got annoying, then got funny again.

I know it's anecdotal, but my 5 and 2 year old daughters know LEGO and Mario as well as any other IP that exists.

@Korpen4444 said:
"*facepalm* Lego's shooting themselves in the foot with this one. Clone Wars doesn't get it's own wave, Empire Strikes Back gets no 40th Anniversary love (aside from maybe an AT-AT), but Mario, sure, let's waste resources with another freaking license, instead of fostering the ones we already have.

Great if you like Mario, but infuriating when other themes are suffering."

So, never mind the 2 brand-new 40th Anniversary ESB sets revealed this week. Try harder.

I'm surprised that it's 2020 and we still get these "Oh no, not another licensed theme!" complaints from AFOLs. What are you hoping for? More Hidden Side? Friends? CHIMA? Most of the most popular themes among AFOLs have been the licensed ones - Star Wars, Lord of the Rings, Harry Potter - and the others have been evergreen themes that have been around in some form forever - Creator and City.

I just don't quite get why themes like Ninjago or Hidden Side are inherently better / more appealing. Evaluating them case-by-case, sure, I get. CHIMA had cool figs, Ninjago has lots of interesting Asian architecture, Friends has great colors. But other than pricing, I guess, I see no reason to frown on licensed themes still. We've had them for 20+ years and LEGO has arguably only improved in that time period.

I'm not a gamer, but I'm still super excited. I've been hoping that Lego and Nintendo would partner up for a long time!

@JohnnyThunder1927 said:
The original NES version isn't well-known or popular, but the franchise persists."

one of the most well-known and popular videogames of all time with over 40 million copies sold isn't well-known or popular?

Nintendo has a universe of characters that would translate perfectly into a CMF series or two. My son will go crazy for that. He's obsessed with super smash bros

@AustinPowers said:

I didn't say that my kids or the ones they know wouldn't know Nintendo characters. Just that those kids I know who love playing Nintendo games have no interest in LEGO and vice versa and I stand by that.

You can stand by being wrong. The rest of us will laugh and roll our eyes at you. As a child I played with LEGO and the SNES. My cousin's young kids love Duplos and Mario, even though I don't think they are allowed to play the games.

The LEGO Friends TV Series set was the fastest selling set of all time. Adults I know who love watching Friends have no interest in LEGO and vice versa.

See how silly your 'argument' is?

@LegoDavid said:
"Please no. Not another pointless license. First we got Trolls, then Minions, and now THIS? COme on LEGO, you really need to slow down with all those licensed themes."

Stop. Lego Mayrio good.

@cody6268 said:
"I think this is a license that has been done to death, and like Minions, another building toy maker has "Been there, done that" in the form of K'Nex. Tomy, Mattel, and Carrera, in addition to K'Nex have done it in the past 5 years. The Mario Kart Tomica models my Tractor Supply had sold badly; I was still seeing them in 2017, 5 years after my store stocked them, and long after the Johnny Lightning and regular Tomica models they had been sold alongside had disappeared.

Why not use some of the themes introduced in Dimensions? That way, you save money by using molds produced for those themes, minifig designs for that theme, and companies you've already worked with. I'd love to see a minifig-scale A-Team GMC van and KITT. Molds for the Gremlins already exist, as do multiple Doctor Who characters. We haven't had a full Ghostbusters theme, and the minifigs of Slimer and the Stay Puft Man are just asking for sets including them. Issuing a set with the Sonic minifig introduced in Dimensions near the time the film came out would have been a license to print money, I think,. "

A-Team, Knight Rider, and Gremlins are far past their time, nowhere near the continuing popularity of the Mario franchise. You could maybe make a case for Ghostbusters but there's already been close to the maximum amount of GB sets. Doctor Who has fallen completely off the radar, as much as I would like to get a Tennant or Eccleston minifig. Outside of the movie (which didn't knock it out of the park), Sonic doesn't have much going for him.

Not to beat a dead horse, and all opinions respected, but those that can’t see the appeal or interest this has just simply aren’t looking or don’t want to believe. I see many AFOL’s that have such a disdain for licenses that they can’t see straight. It’s great to see Lego expanding to video games, which they really haven’t before aside from Overwatch.

@AustinPowers
I play on the switch and have a ton of lego :P