LEGO and Levi's announce collaboration

I like the hoodie!

The colour choice for the patches does limit their use with the more friends-like colours that are used with the majority of the dots line somewhat.

I'd like the cap, although I'd probably just leave it in the cupboard. And just maybe the T-shirt. Don't think the clothing will be a success, but you never know...
A computer keyboard with studs would be more welcome.

There's no mention of sizes... so will adult sizes be available? LEGO don't usually make adult sizes. Not that I'd wear any of those items... :-O
Oh, and a STAMP print on the t-shirt? Tut tut tut :-D

My kids would like the bags and hats in a way that they would not like a bag with a massive Lego Logo on.

It's fairly common for companies to have branded hats, hoodies and t-shirts, and outsourcing that to another company makes sense. I like the little pouch that kids could use to carry around some Lego on the go to play with, especially now.
Personally, I would like to have a Lego name tag for work if they made them, even if it were just a little cumbersome.

If these are aimed at kids, then I can see they might appeal to younger ones. I can’t see teens wearing them, they’ll get bullied surely. Adults though, I’d be surprised if any adults would wear this clobber. A term FKW springs to mind.

As someone has already said, they fit well in the 80’s and 90’s, but today’s super self-conscious crowd, I don’t think so.

Just looked at the pictures again, cringeworthy, awful.

I'm trying to be positive... bit difficult though when the execs at Lego have clearly been on the gin again. Only thing there that I could possibly see myself wearing is that yellow tee-shirt, which in isolation is actually pretty cool.

I think for me the most important thing will be if the bag of dots will be available to buy on its own, i'd def have a couple of those but wouldn't want to buy the clothes.

So far it’s the best DOTS batch of colors and shapes in my opinion. I’m in it for the pieces.

Agree with you Huw, I like the hat idea too. Better for the dudes, I think.

You’d be surprised how popular these could be, if the right social media influencers hype these, they will sell out quickly and resell for premium, do a google search for Nike chunky dunky or Crocs KFC collaboration.

Not sure the bandolier is good look though.

at first glance this is an odd collaboration. Not for me. I can see the appeal of a personalised baseball cap, but the jeans not really....

Washing machine warranties beware....

If only it was the 1st April, this would all make sense!

You know me... as a DOTS fan, more wearable LEGO, with DOTS, is always cool! Unfortunately, I'm not a fan of denim anything and have never worn Levi's, and I'm not sure any of the other items fit my style. But apparently these aren't the only products they're launching, there's more not shown in pictures, that I'll have to examine elsewhere.

I'm not sure why they thought putting a LEGO baseplate on the back of a jacket was a good idea — even if it was made of soft silicone. That can't be comfortable.

I'm pretty sure I will get some hats. Not sure about the other things. definetly intriguing.

I suspect this isn’t a huge risk for them, or one they can at least weather if it goes bad. I have no idea how well these sell or how many people are interested in them, but I’m not worried. I don’t think our sets or collections we like are suddenly going to disappear or change.

I’d probably get the Lego Brick yellow tee, nothing else appeals to me though.

Thrse look awesome.

I want the polybag. It actually has some useful colors.

I think this collection looks cool. I just think LEGO should be licensing it, not doing it. If that’s the case, and TLG is just getting money, very cool.

Because if not...

Wasn’t there a time in LEGO history where they spread their product line really thin, got in trouble, and had to do a kind of 4th quarter field goal to get themselves out of a financial hole?

Lately? All the diversification of different product lines and categories feels kind of like that. I want to be wrong though...

The hats look nice, but I will be too frightened to put LEGO on any other wearable material.

I wonder if the baseplate is exactly the same thickness as the DOTS bracelets. I feel like trying an experiment to sew a bracelet to fabric using my sewing machine...
Odds are high I'd break the needle though and I hate having to replace!

Nah, I'm good

Not sure I would spend my money on them however I sure think some people will love these. Many folks love customizing clothing and I see this as just another opportunity to do so. Not sure about the comfort level with a silicone patch on although it is rather a small area. Interesting to see how well it does.

Sometimes too much is too much. Do people really want Lego everywhere. You would rather hope you lose all the pieces or you gonna have lots of discomfort wearing Lego, also tons of mess when doing laundry especially if you are living with other people. This is just creating problems. No thanks, not even if it's free. This could be one of the worst ideas ever. Has anyone even mention the dangerous part of it if you have little kids around when the small pieces fall off...SMH
No just no.

Do we know when/where these will be available (particularly in the US, for me)? I searched on Levi's website, but nothing came up.

@tkatt said:
"Jeans are for people who go outside. LEGO should have collaborated with a company that makes sweatpants and bathrobes. "

Hell yea !

Imagine if lego partnered up with a washing machine company to make a washing machine that just filters out lego bricks at the end of a wash ! Less time would be spent o n checking pockets and more time spent on building !

Truly... terrible. How can one even managed to imagine such a strange concept, and have it passed through implementation and have it launched? Beside the fact that Lego is getting into several collaborations not related to toys (which to a certain extend I can still force myself to accept it somehow).

But now, the bricks should also hold onto the jeans... as if those bricks will not fall off from the fabric which is supposed to be used in a more or less rugged manner (well it's a jeans isn't it?). Speechless...

So much negativity. Sure it's going to mean checking them before they go in the washer (along with the usual pocket check for coins, gum, whatever). I know when I was a kid, I would have loved having my own little collection of Lego that I could fiddle with during the day. How many of us took a matchbox car or minifig or whatever to school in a pocket? This is exactly that. Kids love having a toy that's acceptable to take with them anywhere.

I'm down for this.

The hat and the shoulder bag actually look pretty good, and the plates shouldn't get bent too much on those, so they'd probably be the least likely to drop pieces. The rest is kind of baffling, though, and mostly pretty ugly. Weird stuff.

I was under the assumption that many of the people who purchase a sizable amount of sets tend to be thrifty in other areas of their life due to lack of expenses, interest, or even lego-buying induced guilt. This additional partnership with Levi’s, after previous collabs with Ikea and Adidas, indicates that they are promoting the idea of a Lego lifestyle- to me this is where the fun and (Lego’s own marketed) escapism end and become just too much. If these are targeted at kids and young teens, I can’t help but feel like some will be bullied by ignorant people who still associate Lego and their fans with “nerdiness”. Sure, you can just be yourself and wear whatever you prefer, but most of us at that age (and still as adults) are highly vulnerable to social disapproval and criticism. Like some others on here, I’m not quite sure these colorful, customizable articles of clothing are the right direction.

@Lvl said:
"I was under the assumption that many of the people who purchase a sizable amount of sets tend to be thrifty in other areas of their life due to lack of expenses, interest, or even lego-buying induced guilt. This additional partnership with Levi’s, after previous collabs with Ikea and Adidas, indicates that they are promoting the idea of a Lego lifestyle- to me this is where the fun and (Lego’s own marketed) escapism end and become just too much. If these are targeted at kids and young teens, I can’t help but feel like some will be bullied by ignorant people who still associate Lego and their fans with “nerdiness”. Sure, you can just be yourself and wear whatever you prefer, but most of us at that age (and still as adults) are highly vulnerable to social disapproval and criticism. Like some others on here, I’m not quite sure these colorful, customizable articles of clothing are the right direction. "

I've got to disagree. I don't think I've met someone who purchases a sizeable amount of sets who would be afraid of wearing Lego gear out and about. "Social disapproval" is something you've got to get over quickly if you're going to be involved in this hobby.

Ahh that’s interesting, my personal experiences differ from yours. This is getting off-topic here, so I’ll try to make it short. I made that assumption after I noticed a number of people in this comment section who likely own dozens of sets calling the clothing somewhere along the lines of cringe or unattractive, meaning they don’t want to be seen wearing them. And I completely agree with your second statement- hence why many fans have their dark ages during their teen years and go back to their childhood interests as adults.

The cap could be nice for a con. Would also like a separate patch to put on my favorite bag. At least it's not just clothes with the brand on, it actually provides a creative design experience using LEGO bricks.

Mixed feelings. Agree with everyone who worries about bricks getting lost in the washing machine and out in the world. So that feels a little strange. Then, I admit this is just my personal style, but some of these clothes are, well, ugly. Like I wish they picked different colors, or different washes of jeans, or something. I assume this handful of pictures is not the full collection, so hopefully there are other pieces I like more. And to be fair, I don't totally hate all of them, like I could see myself maybe getting a graphic tee or hoodie or something if I like the color and it isn't too expensive. But also confused about if these are for kids, adults, both?

But also, as an elementary school educator, the last thing I need is kids playing with their pants during class....

@Darth_Studhilus :
@LostInTranslation :
It's going to cost even more than just buying the clothes, but if you just buy the clothes, you could also buy a seam ripper (or take your chances with whatever you've got at home), and sew the patches onto something else.

@hjxbf :
They have to defend their trademarks or they risk having someone challenge them in court, which could result in their trademarks being revoked if they can't demonstrate that they put effort into defending them. Bayer lost their aspirin trademark and Xerox lost their xerox trademark over failure to defend them to the court's satisfaction. They just didn't have a means to get LUGs to comply, until they came up with the rLUG program. If you want in, you have to agree to rules that largely center around trademark defense.

@Jack_Rizzo :
To work, while grocery shopping, or limited to public displays and AFOL events? If I get anything from this collection, or the Adidas shoes, they will almost certainly be restricted to LEGO-related activities. This is the first year since 2009 that my LUG has not put on around 20 displays, so I'm used to having ample opportunity to wear LEGO-related clothing. I've got two baseball caps that are embroidered with our LUG logo.

@namekuji :
So have it dry-cleaned. Also, TLC already holds claim to being the largest tire manufacturer in the world. Why slum it?

@omnium :
The back patch on the jeans is marked "32 32", indicating a 32" waist and 32" inseam. That's adult-ish, but you have to be pretty scrawny to fit a 32" waist. The inseam is a bit trickier. For dress pants, I could probably get away with 32", but for jeans I always wear 36" so they don't ride up my shins when I sit down. They _do_ produce clothing in adult sizes semi-regularly, but the problem is they always limit their offerings to a rather petite range. I almost never see t-shirts sized above Adult Large. The only two officially licensed t-shirts I wear are a brick-built silver-age Batman logo, and a collection of SW villain minifigs, both of which were sold through other retailers who have a better idea of the range of sizes that will sell. I'm pretty sure they both went up to at least 3XL, and may have gone higher.

The "brick" does confuse me, though. I have no idea why they wouldn't just make it a solid 2x4 brick instead of what appears to be a pair of 2x2 bricks on a 2x4 plate.

@Shropshire :
Levi's jeans only use metal zippers or buttons. The jeans depicted are 501, which is a button fly, so no zippers at all. The trucker jacket shown is likewise zipper-free. But the three bags at the bottom of the article do appear to have zippers with plastic teeth. The zipper slides and pull tabs, on the other hand, look like they're probably metal.

@stlux :
There you go, bringing common sense to a screaming-rant fight.

@meesajarjar72 :
I might be more fearful of teens wearing these products bullying the ones wearing unicorn/mermaid/llama stuff, stocking caps shaped like animal heads, or animal ears clipped to the top of their heads.

@Zander :
Read the text and look at the closeups. Rubber patches (like the Dots bracelets), with raise studs (like the Dots bracelets). You can even see stuff built onto the patches in several images, and a bag of Dots-style parts is included with most of these products.

@cody6268:
There's not a single zipper on a pair of 501 Button-Fly Levi's, so either you have no idea what style you bought, or you got counterfeit jeans. As for washing them, send them out for dry-cleaning, turn them inside out before putting them in a washing machine, or hand-wash them. And line-dry them if you want to prolong their life. The worst abuse for metal buttons happens in the dryer.

I've been wearing Levi's most of my life, but found the button flies were too easy to snag on something and pull them wide open. My work jeans (five pairs) get washed weekly, and get replaced about every 2-3 years after a fair amount of abuse. The only person I know who wears Wranglers has twiggy little sticks for legs (seriously, you could strap a wristwatch around his ankle and people would think it was a forearm).

@MeganL:
Okay, I gotta ask. What's wrong with crew necks?

@Ethan29:
Imagine if people didn't store their LEGO collection in their pants pockets. That's what kitchen cupboards are for when you run out of dishes to accommodate.

I already have Lego clothing, 2 adult size large t-shirts one white one black both with a large Lego logo on the front, £6 each at a popular UK budget clothing store. I can't see these Levis products hitting the same price point.

Not a good idea at all. Parts will be lost in the washing machine or worse, they will detach and fall over the street, in the subway... in summary, more plastic thrown in the environment. This collaboration is a setback for the eco-friendly measures taken by TLG in the recent years.

@DFX said:
"Not a good idea at all. Parts will be lost in the washing machine or worse, they will detach and fall over the street, in the subway... in summary, more plastic thrown in the environment. This collaboration is a setback for the eco-friendly measures taken by TLG in the recent years."

The material seems to be the same as that of the Dots gear and just about nothing falls off there, so I don't feel like there's a lot of weight to that concern.

Even though I own several Levi's jeans I wouldn't be seen dead in any of these products.
After all I wouldn't wear Tesla/BMW/Merc/Audi clothing either just because I drove one, or wear a basecap of my favorite brand of beer etc.
For kids though, I can definitely see a market for such attire.

@Montyh7 said:
"Ok, these are way better than expected and I actually would like a couple, one in particular. I am once more amused by the comments, if you don't like them, then don't buy them. Never sure why people want to stop others having stuff they may like though. Lego is a brand as well as a product.
"

I agree completely, I really like these especially that hoodie and they look decent enough to be worn ina trendy way. These guys are probably much older I'm 17 so I probably think these suit me the best

hideous

Whilst this is a terrible idea I would like to see what the most over-sized attached lego structure that somebody creates is. How much of a hair style with built in glasses, fake nose and a beard could a hat take?

At this point it’s easier to list the companies that don’t have a collaboration with Lego.

Looking for Lego socks and underwear.
WHERE ARE THEY!

this will be on clearance within 12mths.....

These clearly aren't for me. Is there some target audience out there that I have no idea exists that'll buy these? The SUPREME crowd is the closest thing I can imagine, but these are Levi's- not, you know, SUPREME.

If the Jean jacket says “Zack the LEGO Maniac” on the back, then I’ll buy three of them!

Otherwise, no.

@PurpleDave said:
" @Zander :
Read the text and look at the closeups. Rubber patches (like the Dots bracelets), with raise studs (like the Dots bracelets). You can even see stuff built onto the patches in several images, and a bag of Dots-style parts is included with most of these products."

No, the text doesn’t say. I was specifically responding to @ambr’s comment about the red patch on the inside back of the neck in the jacket. It seems to be a replacement of Levi’s usual leather patch, but whether it is also leather or whether it is silicone or something else isn’t clear. The jacket’s red patch’s studs - if they are studs - look larger in the picture than standard LEGO ones, so not sure if you can attach LEGO to them.

Great april fools day joke!

I've always wanted some sort of LEGO patch or badge like the name tags they've got at LEGOLAND, Suppose this'll have to do!

I really like the Dots set included. Usually Dots is all pastel and bright colors, with few darker ones, likely to make it a "girly" theme. Hopefully we'll see more Dots with more standard or dark color themes like this in the future!

I have no interest in this, but I don't think this is "the beginning of the end" for TLG if it does poorly. TLG's contribution is a piece or two of silicon and a $4 bag of DOTS per item. And if it does extremely well, great, but it won't take significant resources away from "normal" Lego production. As for the laundry issue: the DOTS will be on the outside of the clothes, so pretty easy to see when sorting laundry.

Lego are doing a lot of brand awareness stuff. This makes me think about "brands".

statement: Levi Strauss & Co. invented "jeans".
premise: Unbranded jeans cost a lot less than branded ones.
premise: Unbranded jeans last as long as branded ones.
Conclusion: Buy unbranded jeans (if you're into such things).

Statement: Lego invented this particular kind of construction toy consisting of interlocking plastic building blocks
premise: Lego is steadily increasing prices as it develops its brand exclusivity by introducing expensive, "desirable" sets, packaging and collaborations with other "leading brands".
premise: There are other non-branded derivative construction toys that are a lot cheaper.
Conclusion: Ummmm... there was something there... can't quite think it through at the moment... something about hubris...

Still waiting for that crocodile loco. Let's see what alternatives are on ebay...

@Zander:
I get that, but if you zoom in on the red patch inside of the jacket, and the red patch on the back of the jeans, the shadows are different around the studs, which indicates that they're most likely 3D. Even just on the jeans, you can see differences in the shadows cast by the studs on the far left and far right of the patch. The red patch is definitely not ABS, as the text (which I referred to) says, "The Levi’s standard leather patch has also been converted to a flexible red LEGO patch." The patch itself has too uniform a look to be natural leather, and forming the studs into leather would be difficult. It _could_ be press-formed from leather fibers, but I doubt they'd get such a smooth surface if that's how they made it.

I did just notice this morning, on another site, that the red patches appear to have larger studs than the yellow ones. The material also reflects light differently than the yellow patches, so it may be a different material, or could just have a different finish.

Price lists for these items include two listings for patches, which may be the red and yellow patches seen on the denim stuff.

@560heliport:
Or, the Dots that are being displayed are on the outside of the garment, and the spare Dots that are carried around so the design can be changed at whim are all stuffed in various pockets.

This is just tacky.

As for people complaining about AFOLS complaining... who do you think is going to buy these overly expensive clothes? Children? Pretty sure the kids would just buy the toys. TFOL and AFOLS are some of the ones they’re selling this too.

LEGO should be a toy company that aims to inspire creativity. Stuff like this just leaves a bad taste in my mouth because it makes me picture LEGO as this big expensive brand flaunting all these tacky overpriced products. I don’t like it. I don’t want to view them that way.

@PurpleDave:
Am I the only person who empties his pockets when he takes off a pair of pants?

@560heliport:
I'm not in the habit of keeping much in my pockets besides my keys and a clip-on Fitbit. Since I use the keys to open my door when I get home, they just don't go back in the pocket. But I do still habitually check the front pockets before putting them in the wash. Maybe once every year or two I'll find a coin that I picked up off the ground and forgot about.

However, keep in mind that these are primarily being marketed to kids. As a kid, I guarantee I was _always_ forgetting to take stuff out of the pockets, and my mom probably ran across some sort of pocket treasure more often than not when loading up the washing machine. So, really, the important question is whether the person wearing these clothes is going to be the same person who does the laundry. If so, it's a lot less likely to be an issue. If not...well, I expect there will be a lot of yelling involved.

My mom said anything she found in pockets was hers.

Anyone remembers LeBrick t-shirts Kickstarter by Artifex YouTube channel and how that went down?

What could possibly go wrong.....

Not sure why there’s so much hate for this?
I can understand why some wouldn’t wear it, but I love Lego everywhere in my life, so why wouldn’t I wear it too?
Just because you don’t like it, it doesn’t mean that it’ll fail, there will be a lot of people who DO like it and will buy it.
As for Lego diversifying too much?
Nonsense!
Like I said, I’d like Lego everywhere in my life,
MORE COLLABORATIONS PLEASE .

I like the multi-coloured hoodie, though I'll lay good odds that it won't be available in a 3XL.
Other than that, I have to concur with the previous contributors, in a resounding 'Huh?'

No - just terrible! I used to love my 501’s & I love lego, together apart from buttons at a push it’s just bad! The whole range does nothing but remind me of dodgy art project done on blue peter years ago ;-) ;-)

@Soupperson said:
"I personally love these! My problem is fitting them into my LEGO budget. :P"

I will MAKE room in my LEGO budget for a nice LEGO/Levi Denim Jacket. Will replace the old Levi denim jacket I currently own. And I get to play with LEGO any time I want. YEEEEEE HAAAAA!

You can already buy a LEGO watch that the watchband is LEGO bricks that look like a watchband. I have one and it is the ONLY watch I wear.

I like the hoodie, the beanie and the long sleeve tee!