Rejected Ideas projects to be considered for BrickLink Designer Program

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The LEGO Ideas team has just announced an initiative which aims to realise some of the projects that failed at the review stage:

As you know, LEGO Ideas has historically produced 4-5 new LEGO sets each year based on creative fan concepts that have reached the 10,000-supporter milestone. We love the fact that we are able to offer this opportunity to passionate LEGO fans around the world. However, we must acknowledge that many fan creators and the supporters of these projects have been left hoping their favourite contenders would be available to purchase.

Today we are excited to announce a pilot project in collaboration with BrickLink Designer Program, through which we aim to realise more of these fan projects that have reached 10,000 supporters.



BrickLink Designer Program
Back in 2018, BrickLink launched a pilot program with the LEGO Group to celebrate 60 years of the LEGO brick and help realise unique fan designs with original themes. Thirteen fan designs were successfully crowdfunded through the pilot, and we have received many questions about its potential its return since then. Would there be a second iteration? If so, when? You will not have to wait much longer because we can happily reveal that the Designer Program will make its return in 2021.


Why a collaboration with BrickLink?
For a long time, we have read feedback and experienced the disappointment from both fan creators and their project’s supporters. While we can only produce so many official LEGO Ideas, we longed to find an alternative way see more of these amazing fan designs come to life.

BrickLink’s successful AFOL Designer Program pilot indicated that there was an interest among fans to help bring fan creations to life in a different way; making them the perfect partner to test the desire for this among LEGO Ideas 10K Club creations and their supporters.

A recent survey of the BrickLink community also indicated their strong approval in seeing these 10K Club creations come to life through the Designer Program.

Who will be invited?
Select designers whose project(s) acquired 10,000 votes on LEGO Ideas, but were not approved for production, will be invited to participate in this Designer Program. That’s right, we’ll be digging into the LEGO Ideas archives for this pilot. Unfortunately, IP-based designs will not be eligible for the Designer Program, in addition to a few other projects that we know we unfortunately can’t realise. The LEGO Ideas team will first contact the designers from January, and then the BrickLink team will proceed with the onboarding process for participating designers.


What will happen to the original AFOL Designer Program?
The BrickLink team understands that there are some AFOL designers and fans who anticipated a new intake of original projects. The team’s intention is to host annual Designer Programs that best reflect voices of the AFOL communities. Depending on preferences, BrickLink may return to the original format of the open contest in 2022. But rest assured, that no matter how designs are submitted to the program, the goal is to continue to celebrate fan creativity by realising your dream sets through crowdfunding.


When can I get more information?
The official program title and detailed timeline have yet to be confirmed, but you can expect to get more information in early 2021. At the same time, we will also unveil all participating designers and their projects.

We’re greatly looking forward to going on this (long-awaited) journey with you all. Stay tuned for more info.


Which unsuccessful projects would you most like to see return? Let us know in the comments.

78 comments on this article

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By in United States,

Excellent idea, TLG doesn’t have much financial risk due to pre-orders/crowd funding and people who really want the set can get it.

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By in United States,

I'll be keeping an eye on this, looking back I realize that the sticker shock on the first ADP sets kept me from picking up some gems. Don't want to make the same mistake twice, but the LEGO budget is already looking tight for 2021

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By in United States,

Bricklink is owned by LEGO, so how is this not LEGO making the sets? No LEGO designer involved?

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By in United Kingdom,


Come on space sets!

Unpopular opinion? Don't care; love rockets.

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By in Sweden,

Quite happy that the IP based sets won't be eligible. That really increases the chances for fantastic original sets to make it!

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By in United Kingdom,

I left bricklink once it had been assimilated so these are all off limits to me. That guarantees that classic space themed sets will be among those released :(

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By in Italy,

@LinuxBrickie said:
"I left bricklink once it had been assimilated so these are all off limits to me. That guarantees that classic space themed sets will be among those released :("

Why? if I may ask

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By in Poland,

So does this mean I can still get that Bionicle 20 year anniversary set ?

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By in Puerto Rico,

I hope some awesome modulate are included.

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By in United States,

I reckon this means we'll see Nathan Sawaya's Small Yellow as part of this initiative; remember it was already 'pre-approved' for the 10th Anniv. Vote and Nathan already has a preexisting relationship with Lego.

Glad to see only original submissions not based on IPs are part of this (although I can already imagine all the complaints that NASA ,Disney, insert random IP sets aren't a part of this...)

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By in United States,

This makes Ideas a much more enjoyable platform to me.
Even if something didn’t get the Ideas stamp, it’s nice to know that there’s still a second chance of sorts. I’m sure many fans would’ve loved that Bionicle kit that got rejected.
I understand why the IP sets aren’t going through this route. Wouldn’t make much sense to pay all those fees for such a small release.

I also hope Brickset keeps us updated on what sets become available! I don’t use Bricklink often. I’ve bought much less lego all around this year, so didn’t have a want or need to check it.

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By in France,

I am looking forward to this program.
The ADP sets were slightly overpriced (I took "only" 5 out of the 13). But they are free (at some extent) of the sturdiness constraint by TLG. So the designers have more liberty of expression.

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By in United States,

@tcisneros1220 said:
"Bricklink is owned by LEGO, so how is this not LEGO making the sets? No LEGO designer involved? "

I think so. No Lego designer, no need to follow the official Lego set design rules. This is less an official Lego set and more a high end MOC that just happens to be released through Lego's backdoor instead of their main release method.

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By in United States,

kakapo & aquarium please!

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By in United States,

If licensed ideas are removed how many are left? I assume IP also includes brands, like for cars/planes.

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By in Sweden,

@jaredhinton said:
"If licensed ideas are removed how many are left? I assume IP also includes brands, like for cars/planes. "

The answer is above: 41 projects.

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By in United Kingdom,

Is this chance for great theme set mocs to come back ? Like the original bionicle figure (technic ones) rock raiders and power miners :D

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By in Sweden,

Really happy to hear that they are initiating such a program again. Only disappointed that this time it is restricted to these past Lego Ideas projects. Although I am in this list, somehow I doubt that I will be asked and I would prefer to participate with a different design (I've have had it on my shelf for a year, just waiting for such an opportunity...)

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By in United States,

There is potential here for hundreds of unanticipated LEGO dollars oozing right out of my pockets.

If 1/3 of the sets I fell in love with through Ideas get produced? They can have it! :)

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By in United Kingdom,

This is an excellent initiative IMHO - there are lots of superb non-approved 10K Ideas projects to choose from, and LEGO already knows that they appeal to fans.

I'm also delighted that IP-based designs are excluded - we already have more than enough IP-based sets to choose from, and I"m not sure we need yet another bland, photofit sit-com based set.

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By in France,

This is great news. Fans will get to choose via highest vote wins for the ideas sets they want.

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By in Portugal,

Lots of potencial. Will they be available within Europe? (Shipping from Europe, I mean.)

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By in United States,

I welcome this news.

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By in United Kingdom,

I honestly don't recognise the majority of those 'failed' 10k projects (apart from the T-Rex). Did they all get to final stage or are some sets removed before that final approval decision? (due to licensing or being modulars or whatever).

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By in United Kingdom,

@xboxtravis7992 said:
" @tcisneros1220 said:
"Bricklink is owned by LEGO, so how is this not LEGO making the sets? No LEGO designer involved? "

I think so. No Lego designer, no need to follow the official Lego set design rules. This is less an official Lego set and more a high end MOC that just happens to be released through Lego's backdoor instead of their main release method. "


Did you not read the article?....... ‘The LEGO Ideas team will first contact the designers from January, and then the BrickLink team will proceed with the onboarding process for participating designers.’

They mean the designers who made the Ideas submission, NOT their own in-house team. Personally i’ll be having a good look at this, as Ideas is my fave theme.

I seem to remember some issue with international postage costs on the first Designer Programme (anyone?) hopefully Lego can use their massive supply chain to sort that.

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By in United Kingdom,

Thanks @NathanR2015 for the helpful link.... Really glad Castle in the forest is going to be an option, and if some of those beautiful Modular buildings get the green light then it could prove expensive.

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By in United States,

This is a good thing and provides an opportunity to get some interesting sets. I'll probably get a few. Not certain I'll end up spending more total dollars on Lego, but I'll get more value for my dollar and that's a good thing.

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By in Sweden,

@DrDaveWatford said:
"This is an excellent initiative IMHO - there are lots of superb non-approved 10K Ideas projects to choose from, and LEGO already knows that they appeal to fans.

I'm also delighted that IP-based designs are excluded - we already have more than enough IP-based sets to choose from, and I"m not sure we need yet another bland, photofit sit-com based set."


It's not all just sitcom-based sets. One of my 'IP' projects was based on Amelia Earhart. I still think that would make for a nice and inspirational Lego set.

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By in United Kingdom,

It feels right that IP based Ideas have to pass that high bar to get accepted but original Ideas can get a second chance.

There are a lot of modulars amongst the rejected Ideas, which I'm guessing will be very expensive, but some lovely buildings which I would think would be very popular.

I really want that little aquarium, I thought it had a good chance but maybe it was just a bit small for the sort of thing they want to release as an Ideas set.

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By in United Kingdom,

Interesting initiative and good to see IP-based designs excluded. Will be watching this with interest. I had forgotten sets like RobenAnne's [of Old Fishing Store Ideas success] The Lighthouse which would be a lovely companion piece to OFS as part of a mini Sea front 'modular' range.

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By in Norway,

Would hope for some modular - Victorian London or Bricks and Bloom would be great. Hoping semi official collaboration will allow for some shared shipping flow, making the sets more widely accessible...

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By in Canada,

@NathanR2015 said:
"On the face of things, it is brilliant, but Lego Ideas only lists 41 rejected projects that are non-IP:
https://ideas.lego.com/search/global_search/ideas?idea_phase=idea_idea_not_approved&contains_ip=original_projects&query=&sort=top

So I'm hopeful we'll get little models like the pursuit of flight, or the clockwork aquarium. But I'm a little disappointed this rules out some of the real-space projects. Or Futurama. Or Stitch. or even Concorde."


I'm a bit disappointed of the IP thing as well (just because I'd like a few more NASA items - can't get enough of the stuff!) but of the list you graciously provided us with, I counted 19 of which I would be interested (19 out of 41 is most definitely out of my budget but I'm fairly convinced that more than one of those will eventually become available in the future). I'm also looking forward to see a remake of classic space (many very nice designs have been proposed and Lego is not intelligent enough to jump on those sure-win proposals.)

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By in United States,

I really, really want the vintage tram project to be chosen!

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By in United Kingdom,

Is a cruise ship really IP? Cus I would love the Queen Victoria Cruise Ship to become a reality

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By in United States,

Great news! I think that Lego Ideas and the Bricklink together will make fan designers and fans very happy. Can someone remind me in the first round of the Bricklink designer program, what compensations did the fan designers get?

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By in Jordan,

Bricks and Blooms, Food Stand Diners, Pursuit of Flight, and the Great Fishing Boat are my personal favourites of the eligible projects.

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By in United States,

Would be interesting to see if this will be a one time thing or annual event, and also what's the threshold needed for a set to be produced. The non IP sets pre-selected by Lego probably will be a non-competitive set with the Lego existing/upcoming products. Would be great if modulars are selected but I doubt it. I think RobenAnne's ideas would be a good one

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By in United States,

This is a great idea! But not for my wallet...

How much for RobenAnne’s entire seaside village?

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By in United Kingdom,

Excellent plan if local shipping can be sorted this time.

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By in Australia,

Given what LEGO considers "IP" in the context of the studio gallery on Bricklink, I dont think things like the Bionicle set will be appearing here.
Of the things that might potentially be up for this, I would potentially buy:
Retro Bowling Alley (I have always wanted to see LEGO do a bowling alley)
Chemical plant (industrial buildings are always cool to see)
Modular arcade (an arcade is also something I have wanted to see in LEGO)
Food stands (they remind me of the food stalls in video games like Rollercoaster Tycoon)
Surf Rescue (although if it just came with the same generic minifig prints we get in City sets like the "Fun at the Beach" there would be no point really, its the surf life saver/surf rescue figures that make the set work for me)
Boat Repair Shop (my favorite of all the nautical themed projects and a good companion to the Fishing Store)

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By in United States,

@Phoenixio said:
"Quite happy that the IP based sets won't be eligible. That really increases the chances for fantastic original sets to make it!"

I do wish that they'd let some licenses in, I'm sure they could easily make tons of money off more obscure licenses, i.e. the rejected Discworld project. Of course, licensing fees would be a problem.

I'd kill for a Discworld set, though.

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By in Australia,

I think this is an excellent idea.

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By in Australia,

I am very excited for this, but at the same time, my wallet is terrified

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By in Ireland,

Awesome stuff, I bought from the AFOL Designer Program last time and have bought from Ideas platform too. A great initiative hopefully at a more time and cost effective way for LEGO group that will keep packaging and designer time costs down. Great.

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By in United States,

My only problem with this is that, although I was interested in several of the AFOL Designer Program sets, they were IMO too much more expensive than regular Lego sets of the same general size to justify the purchase. Ideas is able to keep the price more reasonable, presumably because of the cost savings of using Lego processes and procedures. I don't see how this proposal would solve my problem. What would be wrong with selling the instructions rather than the entire sets--or at least making that an option?

I do give TLG credit for trying to find a way to make use of the excellent designs which, for whatever reason, weren't suitable for the full Ideas treatment. I just think this hasn't solved the difficulties yet.

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By in United States,

While no IPs will prevent things like historic spacecraft and the Concorde, I don't mind at all. Prevents more film and TV sets from cropping up.

Personally, I feel those without an IP were some of the best sets ever done on Ideas, and can't wait for them to resurface through the Designer Program.

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By in Australia,

Good idea, but I am slightly annoyed by restrictions still presumably being in place.

Oh well, we’ll get an Ebon Hawk one day...

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By in United States,

I think it will be a good way to encourage more original design submission!

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By in Australia,

This is a great idea as lots of unapproved Lego ideas project that reached 10k votes are fantastic designs and would be much more expensive to create even with instructions given bricklinking so many pieces.

Of those 41 non-IP projects, really hope robenanne’s lighthouse would be one. Sand blue is a rare color and it looks the best of out his other unapproved ideas. Makes a great companion next to his old fishing shop.

Bricks and blooms also look fantastic as a modular and food stand diners would be a great set in the cheaper range. Shame the Victorian London Christmas would probably be too large for this project.

I got a set from the original AFOL designer program so am definitely looking forward to supporting this one in 2021!

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By in United States,

While I hope the open contest format returns at some point, I like this idea and hope it has staying power. Non-IP projects are some of the highest-quality projects on Ideas. Not being able to tap into an existing fanbase, they need to be to get the votes. Fan designers will also have to put in a little more work to make designs work within the current selection of production parts. I really hope the program ultimately encourages more original concepts in the Ideas program to balance the abundance of IP-based designs.

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By in United States,

Castle in the Forest by Povoq!!

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By in United States,

Pirates and Castles ahoy! Finally!

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By in United States,

I count 16 I might be interested in but price will be the determining factor.

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By in United States,

@NathanR2015 said:
"On the face of things, it is brilliant, but Lego Ideas only lists 41 rejected projects that are non-IP:
https://ideas.lego.com/search/global_search/ideas?idea_phase=idea_idea_not_approved&contains_ip=original_projects&query=&sort=top"

I remember lots of those old projects. I remember when "Japanese Old Style Architecture" was for review on Lego CUUSOO. It has more official Lego comments than user comments. I miss Lego giving each project individualized praise for hitting certain milestones rather than an automated message.

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By in United States,

Ever since I got the survey email I've had my fingers crossed for the BIONICLE 20th Anniversary set!

There's lots of projects that I think people on here would love to snatch up, like the clockwork aquarium or the bowling ally. Here's hoping when stuff finally becomes available for preorder Brickset does an article explaining all the intricacies of placing an order, as I unfortunately haven't gotten any of the AFOL Design program sets before.

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By in United States,

I very much enjoyed the first wave although I missed out on the Castle. I bought the Science Museum and enjoyed the build but there were some design decisions that were dubious or flawed. That’s probably the drawback of not having a LEGO designer finessing the final product - the builds might not be as solid as they could be. Good luck to the projects being considered!

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By in United States,

Is TLG feeling the pressure from Bluebrixx's 2021 lineup, which looks absolutely incredible and features top-tier designers like RobenAnne, who designed the Old Fishing Store? The blue guys have no shortage of QC issues on their hands, so it remains to be seen if they can be viable, but they are trying hard.

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By in Germany,

I think LEGO just found a way not to invest any effort in redesigning an Ideas submission from start to finish and thus block their designers and use up factory resources for something that maybe got the 10K only by social media push. Instead they can outsource the whole set creation and if there is no LEGO brand on the box they are not eligible about the build quality, stability (all those CAD only projects), packaging or aftermarket support. In fact they would only make the parts (maybe a few recolors but I am certain no new moulds), sell them for a good profit and all the rest handled by BL third party partners. Due to pre-ordering LEGO would know exactly how much to produce and only the hard-core fans willing to spend full price would jump in. No more retail distribution, no more discounted sets over a 2-3 year period, it would be just like the BL ADP, which was far from great and very expensive.
But I am happy to see BL considered as an alternative solution, as it must be frustrating to have a submission rejected in the review phase without a real explanation and the rights to it blocked for 3 years.

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By in Canada,

Potentially awesome idea. It would depend on what they approve for this, and the cost,. but there are some great MOCs there that I would happily purchase.

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By in United States,

IMHO, they should use kickstarter somehow in this as well.

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By in Russian Federation,

Chemical Plant pls

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By in Sweden,

Only really need Food Stand Diners and Gingerbread House, those are brilliant, imagine the cost of buying any of the gazillion modulars that are represented...

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By in United Kingdom,

I think they should also add the winners and runners up of the Lego ideas competitions that they hold, as they have already gone through a tough judging process.

I just hope that those that are chosen are able to use the TLG mass production facilities to keep costs down, as unsure whether the original wave of crowd sourced products were produced using pieces from the bricklink community inventory or purchased as individual pieces from Lego spares resulting in the high prices. I'm also finding that I'm needing to use more and more stores to obtain all the parts I need in bricklink now as each store is getting low on the most popular inventory items compared to a few years ago, e.g. good luck to anyone trying to build a steam train moc!

Meanwhile looking forward to 2022 as this gives me a whole year to work on something never seen before!

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By in Netherlands,

@CCC said:
"I wonder who is going to do all the picking and packing of these sets. If it is Bricklink in-house, then they are either going to need more staff, or LEGO will need to invest in more automated picking equipment. Last time, this was done by hand."

TLG has some experience in automated filling of bags and boxes, so I think that will be more of a programming issue ;-)

I wonder if parts in new colours will be considered.
Probably those eligible will need to submit a digital design beforehand that will be commissioned by TLG for stability and "legal building techniques" issues.

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By in United Kingdom,

Interesting news, though the postage and import duties made the previous program a no-go for me in Europe. Would be great if sets could be shipped from both USA and Europe. Delighted than IP sets aren't allowed, they often crowd out the other stuff in IDEAS. Really hope the wonderful Chemical Plant gets another chance, it was always obvious LEGO wouldn't approve it as a mainstream release with their obsession over signalling their green credentials.

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By in Australia,

Swan Dutchman's Ginger Bread House, for sure. I was disappointed when it was not selected, and would definitely order it if it was released on Bricklink.

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By in United States,

@northgeorgiamasonry said:
"This is a great idea! But not for my wallet...

How much for RobenAnne’s entire seaside village?"


Yes, I will take anything from RobenAnne, thank you!

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By in Luxembourg,

StoneWars did some further filtering of the remaining sets in scope, and they have 13 candidates left: https://www.stonewars.de/news/bricklink-afol-designer-program-runde-2-ideas/
Apart from licenses, they also removed sets with parts no longer in production and those that compete with existing TLG themes (e.g. modulars).

BlueBrixx did their usual "better to ask for forgiveness than to get permission", and they now have RobenAnne on board after first illegally copying his designs. So it is extremely unlikely TLG will still pick up any of his designs for ADP v2.

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By in United Kingdom,

@Iwanex said:
"So does this mean I can still get that Bionicle 20 year anniversary set ?"
Probably not: Bionicle's still IP, just one owned by Lego themselves, which means it probably falls into the "IP-based designs not being eligible". I wouldn't complain if it did get another chance, but I don't think it's very likely.

Cost is still gonna be prohibitive for me here; but all the same, I'd love to see Castle in the Forest, particularly, become available. I can't really see any others on that list that I'd personally have much interest in; but I'm happy for those who will get a second chance at other designs they liked :D

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By in United Kingdom,

I'm personally hoping for more of RobenAnne's creations, however I know some of his parts are hard to find going by the Boat Repair Shop and would love to see the Dive shop created.
I'd also like to see the Surf Rescue set created, but having read the creators updates, I fear he is no longer with us. So it would be great for Lego to create this set and donate the money to a skin cancer charity, as this was what the creator was trying to raise awareness off.

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By in Romania,

The Castle in the Forest
Kakapo
Clockwork Aquarium!
The Lighthouse
(in no particular ofer)

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By in United States,

I wonder if shipping to outside US would remain an obstacle for non-US buyers

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By in Canada,

Anything I can add to the Old Fishing Store (RobenAnne) would be an insta-buy for me, and I sure ain't buying clone bricks.

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By in United States,

@R0Sch said:
"There are 50 projects if you count the "achieved support" as well and 66 if you take the ones that are currently still in review."

There are 2 in this category I would buy: the Motorized Lighthouse and the 'Classic Castle'.

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By in United States,

@gylman said:
"Anything I can add to the Old Fishing Store (RobenAnne) would be an insta-buy for me, and I sure ain't buying clone bricks. "

You can download the instructions and use Bricklink to build them out of Lego bricks if you wish, but there's not really a huge difference in quality. The clone RobenAnne sets are a bit wonky, but my real Lego 10232 has a bunch of cracked 1x1 rounds, so it's not like the Danish guys are perfect.

Anyway, I'm hoping we see the new Caribbean Clipper, either as a formal Ideas set, or a Bricklink Designer Program set. We have great pirate ships, but nothing for them to actually raid.

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