LEGO teases Winnie the Pooh!

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LEGO has published a short video on Twitter, teasing the imminent unveiling of the newest Ideas set which is inspired by Winnie the Pooh!

This video features the famed 'Silly-Old-Bear' in minifigure form and suggests the set should be revealed soon. Moreover, the 'Adults Welcome' branding during the teaser video may confirm another 18+ age recommendation.

What are your expectations for this set? Let us know in the comments.

83 comments on this article

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By in United States,

Chubby little cubby all stuffed with fluff

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By in United Kingdom,

I wonder how many custom headpieces we'll get. The video on LEGO's twitter is kind of creepy, to be honest.

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By in Portugal,

My bank is about to call the Lego Ideas Department...

Please stoooooop!!! =))))))

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By in United States,

I’m personally a fan of the 18+ age range as a whole, but when both Sesame Street and Winnie the Pooh are marked as such, something feels off. I know the age range isn’t reflective of the content matter of the set, but still...

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By in United States,

Please please please be less than 100 USD! Im really excited for this tho :D

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By in United Kingdom,

Winnie the Pooh is part of my childhood so can't wait to see this set, hope Tigger is included as he was my fav character way back when.

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By in United Kingdom,

@Milo_Hilo_26 said:
"Please please please be less than 100 USD! Im really excited for this tho :D"

Price is heavily rumoured at $100 with just over 1,200 pieces so larger than the original model! :)

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By in United Kingdom,

Super excited for this set. Did anyone else notice that in the teaser video, the piece she stands on is a printed honey pot?

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By in United States,

Personally very excited about this set!

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By in United States,

@Brick_Clicker said:
" @Milo_Hilo_26 said:
"Please please please be less than 100 USD! Im really excited for this tho :D"

Price is heavily rumoured at $100 with just over 1,200 pieces so larger than the original model! :)"


I will 2nd this. I've been hearing $100 price tag for the last several months now, so I would plan on $100 if your in the U.S.

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By in United States,

@Brick_Clicker said:
" @Milo_Hilo_26 said:
"Please please please be less than 100 USD! Im really excited for this tho :D"

Price is heavily rumoured at $100 with just over 1,200 pieces so larger than the original model! :)"


Close enough... oh well, I probably won't be picking this up anyway.

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By in United States,

I feel a rumbly in my wallet!

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By in United Kingdom,

Grrr the adult sized legs are really upsetting, especially in the context of the super high waist line. It makes it look like someone’s put poor Winnie on a rack.

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By in United States,

Ohhhh Kayyyy....

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By in United States,

Wish he had mid-legs but otherwise very excited for this set! I wonder how/if they will do Eeyore

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By in United States,

@Bycougars said:
" @Brick_Clicker said:
" @Milo_Hilo_26 said:
"Please please please be less than 100 USD! Im really excited for this tho :D"

Price is heavily rumoured at $100 with just over 1,200 pieces so larger than the original model! :)"


I will 2nd this. I've been hearing $100 price tag for the last several months now, so I would plan on $100 if your in the U.S."


Maybe they will add another build to the set, similar to how they added Hooper's Store to Sesame Street.

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By in United States,

Pooh really should have short- to medium-legs, though. I hope those aren't full-size legs.

I wonder how they'll pull off Eeyore since he's a quadruped. Complete new mold?

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By in Puerto Rico,

I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation.....

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By in United States,

I’m interested to see the set (and so is my toddler...despite it being 18+), but that teaser is terrible. The woman wakes up in the middle of the night, sits up immediately, puts her feet on the floor, steps on a Lego brick, and hurts her foot? Stop it with this cliche.
First of all, who wakes up like this in the middle of the night?
Second, the brick she picks up is round. It would not hurt that bad.
Third, stepping on Lego is really cliche and I’m tired of seeing it. I honestly can’t remember the last time I stepped on a brick and it hurt. Maybe that’s because I keep most of my bricks on a table in the basement and I’m careful when I tread around my son’s stuff.

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By in United Kingdom,

Disappointed they're going for the Disney version of Pooh, rather than something based on the original illustrations. Although I suppose Disney owns the brand and there is more Disney Pooh imagery overall what with the TV series, films, and other merchandising.

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By in Portugal,

@Lordmoral said:
"I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation....."

Lool, I'm ok with that, as long as this set don't get the "out of stock" status all the time!

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By in United States,

Can't WAIT for this set!!!

Have to say that the promo video gives off a bit of a horror movie vibe though lol

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By in United Kingdom,

I'll probably get it, but I hope someone makes custom figures for the book versions of the characters.

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By in United States,

@Bricklestick said:
"Grrr the adult sized legs are really upsetting, especially in the context of the super high waist line. It makes it look like someone’s put poor Winnie on a rack."

I hope they fix that in time.

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By in United States,

He has a red balloon? Like Pennywise? Oh, I am sooooooo going to traumatize some kids with that one....

@mrcomments:
The Pooh rights are really messy, and there are two distinct sets of ownership at present. They already have a solid relationship with Darth Mickey, and they’ve done previous Disney-Pooh sets, so it’s a lot easier to just re-up that license (assuming it wasn’t already still active.

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By in United States,

My wife's name is Wynnefred, and her nickname is Winnie, so I've got an excuse to grab this no matter what! :D

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By in United States,

@Bricklestick said:
"Grrr the adult sized legs are really upsetting, especially in the context of the super high waist line. It makes it look like someone’s put poor Winnie on a rack."

I'll go farther than that. The proportions of this thing make it look... suggestive. Should've gotten mid-size legs and probably a fat suit too. Winnie is known for being plump!

I also second the opinions of "huh?" for the 18+ recommendation.

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By in Canada,

@Minifig290 said:
"Winnie the Pooh is part of my childhood so can't wait to see this set, hope Tigger is included as he was my fav character way back when."

Well the most wonderful thing about tiggers,,, is he's the only one! ;)

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By in United States,

Are Ideas sets allowed to make new molds now?

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By in United States,

@goldenguy880 said:
"Are Ideas sets allowed to make new molds now?"

Lego has clarified before that you aren't supposed to submit things that would require new molds, but if Lego sees it fit to make new molds for an Ideas project then they have the option to.

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By in United States,

I always related to Eeyore the most as a kid. Guess that foreshadowed a lot.

I also had this gigantic Tiger plushie that talked when you squeezed it's hand. He's still chillin' in my grandma's basement, but his voicebox has withered away

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By in Croatia,

This whole LEGO Ideas 18+ thing is getting a bit out of hand. Why in the world is a set based of a cartoon series made for toddlers branded as 18+? I know nostalgia plays a role, but still, something about this just doesn't feel right.

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By in United Kingdom,

@LegoDavid said:
"This whole LEGO Ideas 18+ thing is getting a bit out of hand. Why in the world is a set based of a cartoon series made for toddlers branded as 18+? I know nostalgia plays a role, but still, something about this just doesn't feel right."

I've seen quite a few people sharing this view about new ideas set. I think if these sets were not under the 18+ line it would mean the set would be no where near as good. It would either end up like a 4+ set or like an 8+ that are often overpriced. Just as it's 18+ dosen't mean a child can't buy it but by aiming it at the older audience they can make it bigger, more detailed, more figs and just generally better

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By in United Kingdom,

I am afraid that I am an old grouch and, although the Disneyfication of Winnie-the-Pooh happened before my time, I am a fan of the books and E.H. Shepard's illustrations, rather than Disney's interpretation, so am unlikely to purchase this set.

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By in United States,

Lego, stop implying your sets contain inappropriate content when you give them "18+" branding.

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By in United States,

@petschelta said:
"Lego, stop implying your sets contain inappropriate content when you give them "18+" branding."

That's not their implication at all, that's *your* implication

The simple fact is that the majority of Winnie the Pooh (or the NES, Sesame Street, the list goes on) fans are 18+. It was popular when they were a child, and now they are fully grown adults with fond memories. Adult fans outnumber young fans by vast amounts. Whatever the initial age range was, the majority of fans are adults now, so it makes perfect and total sense for these to be marked for adults. (There's also nothing stopping young fans from getting these sets, apart from price).

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By in United Kingdom,

@JudgeChuck said:
"I am afraid that I am an old grouch and, although the Disneyfication of Winnie-the-Pooh happened before my time, I am a fan of the books and E.H. Shepard's illustrations, rather than Disney's interpretation, so am unlikely to purchase this set."

Thank You!
I didn't want to be the first to say that. I kept away from the films because I didn't want the books to be spoilt and I'm going to have to isolate myself from this as well.
It is an age thing: for Pooh Bear I think Milne/Sheppard, for Thomas I think Awdry, but for the Jungle Book I think Disney, not Kipling.

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By in United States,

I'm assuming "18+" means "level of complication relative to age group as suggested by Lego."

There's a reason why "4+" Juniors sets have big chonky pieces for builds. "4+" and "18+" have the same functional meaning: intended age audience of the sets.

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By in Canada,

Yes, I've been waiting for this set! I'm hoping for an interesting tree home for Piglet and Pooh featuring Tigger, Eeyore and Owl, too. That may be a lot of special molds though for a $100 US set.

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By in Ireland,

I am hoping, similiar to Sesame Street, that its a "scene" from the 100 Acre Wood, with the principle characters

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By in United States,

So instead of 1,000 Acres, it would be The 1,000 Bricks Woods? Lol, I'm excited!

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By in United States,

It's nothing short of ridiculous that Sesame Street and Winnie the Pooh of all things are rated 18+

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By in Canada,

@fakespacesquid said:
" @petschelta said:
"Lego, stop implying your sets contain inappropriate content when you give them "18+" branding."

That's not their implication at all, that's *your* implication

The simple fact is that the majority of Winnie the Pooh (or the NES, Sesame Street, the list goes on) fans are 18+. It was popular when they were a child, and now they are fully grown adults with fond memories. Adult fans outnumber young fans by vast amounts. Whatever the initial age range was, the majority of fans are adults now, so it makes perfect and total sense for these to be marked for adults. (There's also nothing stopping young fans from getting these sets, apart from price). "


I agree, also with 1000+ pieces as some are suggesting I doubt the building experience itself would make it adequate to brand it 4+ even though the original subject matter is intended for toddlers.

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By in Canada,

Hopefully there won't be many major character exclusions like with the Flintstones set. Still a little sad that Dino, Pebbles and Bam-Bam didn't make the cut.

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By in United States,

LEGO: Adults Welcome

Weasel: I mean look at you, you're just straight shirt-c***ing it? Toddler style?
Wade: Oh yeah, full Winnie the Pooh.

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By in United States,

@fakespacesquid :
That was a recent policy change, not a clarification. As late as Steamboat Willie, Ideas was still prohibited from making new molds, and the only reason they got to release it with two new hats was the CMF team already had SW Mickey/Minnie in development, complete with new hats.

@GSR_MataNui :
Tigger: There’s a snake in my boot!

@Pongo :
I got a copy of The Complete Rudyard Kipling as a kid, so after repeatedly reading Jungle Books I & II, Disney’s version felt like sacrilege.

@Syren_Neostar :
1000 Baseplate Woods.

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By in United States,

huh neat.

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By in Poland,

"LEGO teases Winnie the Pooh!" - Not in China ;)

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By in United States,

Totally buying!

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By in United Kingdom,

@Spartan_Ghost said:
"Honestly, i don’t know why i come here anymore. Every comment section, it’s the same thing, a bunch of old men yelling at clouds. Any dissenting voices, if they even bother to comment at all, get completely overshadowed by the aforementioned old men.

That said, i’m gonna buy this set, not merely to stick it to the lot of you, but because these characters, in both incarnations, helped form a significant part of my childhood, and thus Pooh and co. will always have a special place in my (carbon-fiber) heart."


I am going to make a large assumption here that you were at least partially referring to my post, but I would like to say that I am simply stating my opinion.

Looking at the other comments, there were another one or two commenting that they (including me) would prefer a non-Disney version, however, the bulk of the comments have been either complimentary, or complaining about the incongruity of a children's book character set being marketed as an "18+" set, for adults. I'm certainly not seeing what you are seeing, obviously!

YMMV, IMHO etc. :-)

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By in Sweden,

I'd be excited for this as I've always loved Winnie the Pooh, but you just know the yellow printing on that red torso is going to be awful on the actual product.

As usual, these days...

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By in United Kingdom,

The leaked Winnie and Piglet figs looked pretty good, so I’m keen to see the full set. March 16th release maybe?

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By in United States,

@Lordmoral said:
"I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation....."

They won't be able to sell it in China or Hong Kong, but everywhere else is a viable market. Just because a company's marketing decisions are somewhat dictated by appeals to the Chinese market doesn't mean that China is fully in control of the company's business decisions, particularly in regards to a niche product. I'm sure a full Winnie the Pooh theme would be more of a gamble given the higher associated costs, but just one set, based on a character popular mostly in Europe and the US, is not likely to be particularly affected by a ban in China.

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By in United States,

@ResIpsaLoquitur said:
"I wonder how they'll pull off Eeyore since he's a quadruped. Complete new mold?"

Seems likely; might not even be articulated.

I’ve always loved Disney Winnie the Pooh, though the last fully animated film was a bit of a disappointment. Having also experienced the works of A.A. Milne, I will say that Disney made at least one significant improvement. Book Pooh and even Eeyore often come across as royal jerks in their interactions with other characters, whereas the Disney versions don’t give me that sense.

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By in United States,

Very excited about this. The even better news is that China won't rip off this IP since Winnie the Pooh isn't allowed there! Mostly because Xi Xi Ping looks just like him.

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By in Netherlands,

Actually I am just commenting here to say that I received my set with the two goats today!
They are gorgeous! Let's see if there will be a similar spark with Winnie.

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By in United States,

@kkoster79 :

Lepin: So we copied the Chinese New Year sets.
Banbao: Yeah, how did that go?
Lepin: They gave our CEO a medal. Then we copied the Taj Mahal set.
Banbao: Another medal?
Lepin: No, they fined us and sent our CEO to prison. So we copied the Winnie the Pooh set.
Banbao: Oof. How did that go?
Lepin: There’s a smoking crater where the factory used to be.

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By in United States,

Castle, Space, Pirate....Please LEGO. If all the trends are showing adults are buying more LEGO ... this is what they want.

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By in United States,

@Spartan_Ghost said:
"Honestly, i don’t know why i come here anymore. Every comment section, it’s the same thing, a bunch of old men yelling at clouds. Any dissenting voices, if they even bother to comment at all, get completely overshadowed by the aforementioned old men.

That said, i’m gonna buy this set, not merely to stick it to the lot of you, but because these characters, in both incarnations, helped form a significant part of my childhood, and thus Pooh and co. will always have a special place in my (carbon-fiber) heart."


Well, you could just read the articles and not the comments. This is a fantastic site even without the grumbling.

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By in Puerto Rico,

@PurpleDave said:
" @kkoster79 :

Lepin: So we copied the Chinese New Year sets.
Banbao: Yeah, how did that go?
Lepin: They gave our CEO a medal. Then we copied the Taj Mahal set.
Banbao: Another medal?
Lepin: No, they fined us and sent our CEO to prison. So we copied the Winnie the Pooh set.
Banbao: Oof. How did that go?
Lepin: There’s a smoking crater where the factory used to be."


CCP: "There never was a factory that manufactured illegal copies of sets here. Or rather: no explosion that left no people scared and deaf was taken were there wasn't a factory here."

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By in Puerto Rico,

@Mr__Thrawn said:
" @Lordmoral said:
"I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation....."

They won't be able to sell it in China or Hong Kong, but everywhere else is a viable market. Just because a company's marketing decisions are somewhat dictated by appeals to the Chinese market doesn't mean that China is fully in control of the company's business decisions, particularly in regards to a niche product. I'm sure a full Winnie the Pooh theme would be more of a gamble given the higher associated costs, but just one set, based on a character popular mostly in Europe and the US, is not likely to be particularly affected by a ban in China."


Ummm yes, the CCP complained that a trailer for Call of Duty Cold War was showing 2 seconds of the Tianmen Protests and then Activision (the game publisher) removed the original trailer, for the planet, and they made a shorter one without the imagery, and that's just one example how much power the CCP has right now.

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By in United States,

@PaulRevere said:
"Castle, Space, Pirate....Please LEGO. If all the trends are showing adults are buying more LEGO ... this is what they want. "

lol "they"

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By in United States,

My expectations are that it will be expensive and not on my "buy" list.

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By in Russian Federation,

This will be an interesting addition to the Chinese New Year range.

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By in United States,

@Lordmoral said:
"I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation....."

Not to nitpick but not all of Asia is China-- banning the set in Japan would be a terrible decision, Winnie the Pooh is probably even more popular there than in the US and most European countries. I have nothing else to add to this other than the fact that this probably isn't the first set they can't sell in China, anything with ghosts or skeletons is basically off the table.

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By in United States,

@Lordmoral said:
" @Mr__Thrawn said:
" @Lordmoral said:
"I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation....."

They won't be able to sell it in China or Hong Kong, but everywhere else is a viable market. Just because a company's marketing decisions are somewhat dictated by appeals to the Chinese market doesn't mean that China is fully in control of the company's business decisions, particularly in regards to a niche product. I'm sure a full Winnie the Pooh theme would be more of a gamble given the higher associated costs, but just one set, based on a character popular mostly in Europe and the US, is not likely to be particularly affected by a ban in China."


Ummm yes, the CCP complained that a trailer for Call of Duty Cold War was showing 2 seconds of the Tianmen Protests and then Activision (the game publisher) removed the original trailer, for the planet, and they made a shorter one without the imagery, and that's just one example how much power the CCP has right now."


Yes, but this product is nowhere near as essential to LEGO’s lineup as Call of Duty is to Activision. I’m sure that it was extensively considered before LEGO decided to release the product. I doubt China will just completely stop selling LEGO, either. The CCP makes money on LEGO, TLG has manufacturing facilities in China.

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By in Canada,

Well, I don't do Disney as a matter of principle, but still curious to see what LEGO does with this. Who knows, I might weaken if it's a really good set.

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By in United States,

@thelego_fan:
She clearly hasn't seen some of the Elmo outtake clips...

@Trigger_:
What they can get away with and what they will _try_ to get away with aren't the same thing either. China would happily erase Winnie the Pooh from the collective consciousness right now, but we all know that's not going to happen. But they are shaping up to become a major market, and they may (and I stress the word "may") very well issue a request to The LEGO Company regarding availability of this set in markets that are merely adjacent to their own. And if they do, that request may be politely declined. As the general public, we'd probably only see evidence of such a request if it's granted.

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By in Chile,

@rljf311 said:
"I’m personally a fan of the 18+ age range as a whole, but when both Sesame Street and Winnie the Pooh are marked as such, something feels off. I know the age range isn’t reflective of the content matter of the set, but still..."

Yeah, indeed

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By in United States,

For everyone complaining about the legs, look up a picture of Pooh. Compare the overall height with the size of the head, and how much of the torso is covered by the shirt. My take on this is that the torso includes the full height of the hips, and that only the portion of the legs where there's a visible gap is supposed to represent his legs. At this point, they look the right size.

Someone said he needed to be shorter than Tigger on another site, but I found a TV episode where they can be seen standing next to each other (Tigger Got Your Tongue), and I can't see any obvious height disparity...as long as Tigger stays on his feet. Once he starts bouncing on his tail, all bets are off, but that would also require that they have come up with a solution that allows a Tigger minifig to stand on the tip of his tail. I haven't looked up any spoiler images of the set, but I'm doubtful that this will be the case.

There's also an issue if you make Pooh shorter, which is how you deal with actual short characters like Piglet and Gopher.

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By in United States,

ADULTS WELCOME!!!

i watched the video on mute and it was really creepy
haha pooh funny name

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By in United Kingdom,

Super excited for this set x Winnie the Pooh is a classic Xxx

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By in Sweden,

A bit torn on this. On the one hand, I don’t want to buy too many licensed themes (harder to integrate into mocs) and I think the winnie the pooh books have aged better than the animated series I watched as a kid. On the other hand, this is most likely going to be a beautiful set, and there is some nostalgia involved. I’ll just have to wait and see!

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By in Malaysia,

Looks like another $100 saved.

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By in United States,

Ah! More regional sets...but THIS one won’t be able to be sold in China.

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By in United States,

Man , I can't wait for this! i am super hyped!

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By in United Kingdom,

After my previous comment and, having seen some leaks, I am going to partially retract what I said. I still prefer the original Pooh, rather than the Disney version, but this does look like a really lovely set and I am seriously considering getting it now.

:-)

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By in United States,

@PurpleDave said:
" @kkoster79 :

Lepin: So we copied the Chinese New Year sets.
Banbao: Yeah, how did that go?
Lepin: They gave our CEO a medal. Then we copied the Taj Mahal set.
Banbao: Another medal?
Lepin: No, they fined us and sent our CEO to prison. So we copied the Winnie the Pooh set.
Banbao: Oof. How did that go?
Lepin: There’s a smoking crater where the factory used to be."


NICE! I think that's how it goes :)

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By in Puerto Rico,

@Trigger_ said:
" @Lordmoral said:
"I am surprised that the Chinese Xinnie the Pooh has allowed this set to go all the way, maybe there is a catch that LEGO can't sell it in any Asian nation....."

Not to nitpick but not all of Asia is China-- banning the set in Japan would be a terrible decision, Winnie the Pooh is probably even more popular there than in the US and most European countries. I have nothing else to add to this other than the fact that this probably isn't the first set they can't sell in China, anything with ghosts or skeletons is basically off the table."


True that, but China tends to more often than not demand that they refer to Asia as China.

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By in United States,

Lol look at this comment section, I did not expect a Lego forum could be like this...

The truth is, this set has been publicly announced by Lego China and it will be available in China on March 18th.

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By in United States,

@BAISHI:
China has a social credit score system where you can basically be branded a "bad citizen". If your SCS drops too low, you can basically be blacklisted. I first became aware of this with the story of a Chinese national who was living in NYC about a year ago. She tried three times to get tested when she started presenting COVID symptoms, but because New York's rules limited testing to those who presented symptoms and who had been known to have had contact with someone who had tested positive already, she was repeatedly denied permission to get tested. So she got on a plane and flew home to get tested. When she arrived, she was put into quarantine while awaiting her results. It came back positive, and her SCS was docked for failing to inform them in advance that she was COVID-positive. Yeah. So, if you live in China and plan to buy this, better use cash for the purchase and keep it off your VIP card...

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