Do you give product feedback?

For the first couple of sets we submitted feedback and once we actually won: 4629 Build & Play Box (the kids were still small then...) but lately they've gotten so many that we don't really bother anymore (plus they haven't won anything since either ;-)

Have done it one or two times.

I do it whenever I think my feedback will be early enough in the product lifecycle to be heard. I've done it many, many times, never won anything, only ever had one response thanking me for my comments.

I've done it once, a few years back, when my parents surprised me with 75187 for Christmas. It was the first Lego set I'd got for several years, not to mention the only 1000+ piece set I'd owned at that point, and I guess marked the official end of my 'dark age'; so I was inspired to give it a try. I didn't win anything, but it was fun ^^

I'm sure I did them once or twice when I was younger, too, back in the mid-00s, because they've been putting that link on the back of instruction manuals for at least that long. But I don't remember for which sets, by now.

Since BB-8... well, I've mostly been buying second-hand when I buy Lego, so it naturally isn't an option there. And I guess I just didn't think of it the other two years I got new sets as gifts. I don't really have much to say - a lot of the common complaints I see mentioned aren't things that I really notice - so I guess it kind of comes down to... I just do it if I feel like it at the time ^^

Yep, I do it every time I finish building a new set, along with adding it to my Brickset collection

Not won anything yet, but hopefully one day

@LegoDavid said:
"I recently gave a product feedback just out of curiosity, and funny enough, several days later I got an Email from LEGO informing me that I won! After giving my address, I got a free 42122 Jeep Wrangler several days later in my mail.

After this, I try giving another product feedback, but I wasn't as lucky the second time. Beginner's luck I guess..."

You are very lucky!

Any issue I have, e.g. missing or wrong part, I report through the website and it is swiftly rectified. Always a bit weird receiving a single piece of Lego through the post.

The pieces are always sent but there is an element of 'are you sure? Because our QA is so accurate we avoid all possibility of issues'. But I had 2 issues with one set this year, for example, so it does happen.

i go through phases with it - sometimes it's practically every set i buy, then i'll go months without doing so. in one of those dry periods now, but now that i've been reminded of it, i'll probably do one for the new x-wing i'm building.

If they haven't worked out that we want more castle sets by now then I have to imagine they are deliberately choosing to ignore the evidence in front of them!

Huh. Yeah I thought it was mostly for the "contest" and I figured there was such a low chance of winning I never bothered with it. No idea they read those seriously; will keep that in mind now.

Never even realized it. I typically just build the sets and then don’t look at the rest of the book.

@Squidy74H said:
"I've only used it three times when there has been a big issue with the set. Once was the big Hogwarts Castle as the manual was massacred, second was a speed champions set where the large sticker sheet was so twisted up a few of the stickers had lifted and stuck to the inside of the box and the third was the technic Mac Anthem as the copy I got had two bags with either missing or incorrect parts. Outside of those three really bad issues, the more common ones like differing shades of the same colour I would assume they are aware of as they build multiple copies of the product for marketing so would notice themselves. I guess though if they do take that feedback more seriously then perhaps I will start using it for more common place problems. Lego are going to start getting so many complaints about mangled manuals from me now lol!! Thanks for letting us know Huw :)"

As mentioned above by @sid3windr, that's definitely something to call customer service about! They would absolutely replace a mangled instruction book or sticker sheet in those instances, and obviously correct any missing pieces/bags in a set too. I've had them replace missing/damaged pieces and sticker sheets before, their customer service is top notch.

I usually always fill out Lego surveys (when they send me a link by email). I want to use a direct channel to voice what tickle me at the time - my current gripe is toward pieces colour range. There is a study somewhere on Brickset about the colour usage through the ages. Before, the primary colours were predominant, nowadays, gray and dark gray probably represent 50% of all the bricks produced. Also since the advent of new shades it is now becoming hard to get basic parts in basic colours. I love the new shades and make more realistic models but I still want the basic parts in basic colours (red, yellow, blue, white and black - as depicted on the Legoland flag before).

I have never filled a model review. I'll give it a try - my view on this is: if you cannot say anything positive, don't say a thing. (for published reviews, I want to be positive, for negative comments I sent directly to Lego hoping they will do something about it). So I'll have to find something pretty good to proceed - Saturn V would do!

I don't build my sets right away, so when I do build them, I figured others have already supplied enough feedback & that they wouldn't need mine. I will start leaving feedback though, as I start to build sets going forward.

I do it a lot! Never won anything though.

Took the opportunity to give feedback on 21322 Pirates of Barracuda Bay in the hopes of getting more pirates sets.

I've did the survey after building the Mustang 10265 . I just wanted to compliment LEGO on putting out such an awesome set.

The other time I did the survey was because the HawkGirl Minifigure I got in 70919 Justice League party had the thinest application of paint I'd ever seen in person. I didn't feel it justified contacting customer service for a replacement since technically it wasn't broken, it just didn't look good. So I filled out the survey and made a point of mentioning I was disappointed withe the quality of the print and I felt that they could do better. I didn't ask for a replacement, but a few weeks later a new HawkGirl torso and legs showed up in the mail. So if you do the survey, be sure LEGO has your contact info.

I have given feedback multiple times because I want to win free LEGO...never won though. I haven't given feedback in quite a while then. It is a bit of a hassle. But I think I will start again (and hopefully win something, but not being the driving force to do so).

I don’t leave feedback on sets

If I knew my comments were read and compiled with others I'd do out the surveys more. If I can come here and comment I can do so officially, as well.

@busyman said:
" @LegoDavid said:
"I recently gave a product feedback just out of curiosity, and funny enough, several days later I got an Email from LEGO informing me that I won! After giving my address, I got a free 42122 Jeep Wrangler several days later in my mail.

After this, I try giving another product feedback, but I wasn't as lucky the second time. Beginner's luck I guess..."

Nice, I was curious if anyone actually won anything. Did you have any say in what prize you would get, was it in any way related to the product you gave feedback on, or did they just send you whatever they wanted?"

No, they just send you whatever they want. The feedback I gave was for a Hidden Side set, and I got a Technic set for the prize.

Conducting a survey asking people whether they complete surveys is a great example of potential sampling bias - people who are unlikely to respond to product feedback inquiries are likely to overlap with people who are unlikely to respond to polls and therefore may end up undercounted.

Worthwhile question to ask nonetheless.

@domoka said:
"Any issue I have, e.g. missing or wrong part, I report through the website and it is swiftly rectified. Always a bit weird receiving a single piece of Lego through the post.

The pieces are always sent but there is an element of 'are you sure? Because our QA is so accurate we avoid all possibility of issues'. But I had 2 issues with one set this year, for example, so it does happen."

Hmm... I’ve been buying LEGO for ~11 years and a set has never been missing a piece. Numerous pieces have hid from me but none are ever truly missing. I’ve always just assumed it’s impossible.

I used to submit all the time.
Lego Dimensions gave in-game rewards (studs) but none of the other themes gave anything, nor have I ever won anything from them, so I just stopped doing it.
I find it surprising that Hidden Side sets did not provide in-game rewards.

@unslipped said:
"This makes a lot of sense. As a teacher, I will always read the comments on my official anonymous course evaluations at the end of semester and consider any legitimate criticisms. I see it as part of my job. But I will NOT go to websites like ‘rate my professor’ and read through comments about whether or not I’m hot, or if my fashion sense is out of date. Most of the comments in public forums like that have nothing to do with my job. While I’m curious about what my students might say on those sites, I don’t want to read anything that is vicious, petty, or just unwarranted - you can never un-read stuff like that.

I imagine it’s the same way with some Lego designers. While SOME take an interest in forums like this, for others, it’s not part of their job to wade through public rants and personal criticism about their work. BUT it IS part of their job to receive any feedback through official channels.

Thanks for this post - I’ll try to fill those more often now!"

I really like that analogy a lot, especially when it comes to doing things in a professional, efficient, and mentally healthy manner. It's so easy for one person to make criticisms about a certain teacher or a certain LEGO set that we forget the thousands of criticisms that other students or consumers have to take in as well, especially not in settings and environments as toxic as social media.

From now on I will try to do those surveys as well.

I didn't usually do them not because it wasn't worth my time, I just got distracted by the set I just finished building that I didn't look at the back cover of the instruction manual to remind me to do those surveys. :P

@sid3windr said:
" @Squidy74H said:
"I've only used it three times when there has been a big issue with the set. Once was the big Hogwarts Castle as the manual was massacred, second was a speed champions set where the large sticker sheet was so twisted up a few of the stickers had lifted and stuck to the inside of the box and the third was the technic Mac Anthem as the copy I got had two bags with either missing or incorrect parts. Outside of those three really bad issues, the more common ones like differing shades of the same colour I would assume they are aware of as they build multiple copies of the product for marketing so would notice themselves. I guess though if they do take that feedback more seriously then perhaps I will start using it for more common place problems. Lego are going to start getting so many complaints about mangled manuals from me now lol!! Thanks for letting us know Huw :)"

Those sound like things to contact customer service about rather than the set feedback form though..."

I did for the missing pieces and they where fantastic, but doubt they could do anything much for the other issues which mostly didn't impede the set being built.

@Huw - maybe add a link for leaving feedback when we add a set to the Brickset collection? Do they have an API?

I do them at least once a month. 2 minutes for a chance to win is fine with me.
I also submit them for sets that had an issue or were very impressive.

I gave feedback on a LEGO set back in 2003, and I won a 8366 Supersonic RC!

@Bricktuary said:
" @Mr__Thrawn said:
" @Bricktuary said:
"If they haven't worked out that we want more castle sets by now then I have to imagine they are deliberately choosing to ignore the evidence in front of them!"

Or maybe they’re choosing sales figures and focus testing over a small but loud group of people on the Internet"

Well;

Castle sets are very popular in the aftermarket.
The Ideas Blacksmith sold very well.
Multiple Ideas sets are Castle-based and regularly get lots of votes, I think The King's Castle is the latest one to reach 10,000 votes.
The Castle set in the bricklink designer programme sold 10,000 sets in about as long as it's taking me to write this message.
"

All of which suggest and cater to adult interest in Castle, whereas children, who would be the target audience for a whole new Castle play theme, presumably do not exhibit sufficient interest in Castle sets.

I've done so occasionally, and have mostly sought to spend time with the part about ideas for future sets. On one occasion, after having bought 60253 Ice Cream Truck, I expressed a desire to see a tram set someday to complete my street setup. Whether or not my voice was timely enough to be added to whichever polling LEGO do based on those surveys, it was nevertheless heartening to then see a tram included in a City set a few months later.

Never yet won a set off the back of them, though!

@sjr60:
What is a poll, if not a single-question survey?

@Titolian said:
"I can tell you that designers do read these comments and it can inspire changes to future sets. I often browse the feedback on previous models that are similar to my current project to get insight into what worked and what didn't. Sifting through to the useful stuff can be a challenge though. Lots of children asking for a $10 set to include one of every ninja, for example. I wish we could! The best feedback I received for the $20 Ninjago bike I did was "needs more cats." I took that one to heart :)"

So you’re saying I should go submit feedback that Pirates of Barracuda Bay needed monkeys? Got it!

@domoka said:
"Any issue I have, e.g. missing or wrong part, I report through the website and it is swiftly rectified. Always a bit weird receiving a single piece of Lego through the post.

The pieces are always sent but there is an element of 'are you sure? Because our QA is so accurate we avoid all possibility of issues'. But I had 2 issues with one set this year, for example, so it does happen."

I have had a couple of pieces either the wrong colour wrong, or deformed as a result of the moulding process, but didn't ask for a replacement because the parts were cheap and my wife will be less annoyed receiving less Lego shipments.

I have used LEGO customer service for any kind of feedback on quality. I also got the impression that they don't give a smeg about any kind of feedback they get. Every answer I ever got was the usual "we are sorry this happened and will try to do better in future" bla bla that doesn't mean a thing.
After a while I have given up and by now have made a habit of not bothering to give them anymore feedback.

You know how I show them my feedback on their quality issues? I simply stop buying from them and choose alternatives.
I still buy the occasional new LEGO set, mainly if it is something I like that is 40+% off at Amazon etc., but the majority of my brick building budget these days goes to companies that offer what I want at prices that are more than reasonable for what you get.
I am happy about how things are and am not looking back.

As for truly great LEGO sets (which to me are mainly sets from my childhood and youth), I have eBay and occasionally Bricklink for some real bargain gems. Like the almost mint 6990 I bought recently on eBay for a great price, as well as many other really cool sets from a time LEGO did indeed still care about the customer as well as the quality of their products.

I'm certainly going to try to remember to feedback in future, now that I know constructive criticism can have an influence.
I'd much rather the message in the back of the instructions mentioned the chance to influence future sets. That would have made me more interested to participate in the past rather than just the chance to win which I always assume is a negligible probability and thus not worth my effort.

@EstragonHelmer said:
"Wow. Did not expect those results. I always do the feedback, even for tiny sets."
Seriously? And how often did you win something? If at all that is.

@unslipped said:
"This makes a lot of sense. As a teacher, I will always read the comments on my official anonymous course evaluations at the end of semester and consider any legitimate criticisms. I see it as part of my job. But I will NOT go to websites like ‘rate my professor’ and read through comments about whether or not I’m hot, or if my fashion sense is out of date. Most of the comments in public forums like that have nothing to do with my job. While I’m curious about what my students might say on those sites, I don’t want to read anything that is vicious, petty, or just unwarranted - you can never un-read stuff like that.

I imagine it’s the same way with some Lego designers. While SOME take an interest in forums like this, for others, it’s not part of their job to wade through public rants and personal criticism about their work. BUT it IS part of their job to receive any feedback through official channels.

Thanks for this post - I’ll try to fill those more often now!"

Thanks for explaining this so well. As someone who reads both, it's definitely interesting to see perspectives through official channels and the unfiltered opinions on forums. It's worth noting that the people discussing sets on forums are typically teens or adults, and therefore getting input only from that source can skew your idea of what works and doesn't. The benefit of the official channels is that we get adult perspectives AND children's perspectives together in one place, and that helps us understand what is working for certain ages and what isn't. Also people tend to be a bit more constructive through official channels, which definitely helps morale ;)

If this still applies to retired sets, I have a few Ninjago City related sets to give feedback on saying “please LEGO, may I have some more?” And more...and more...like this alleged fourth set.

I did it (more often) some time ago. First sets were uesed ones and I was surprised that this action is still ongoing.
Always thought that questions are more (too) general rather than specific on the set.

Lego is not very specific on the aim or what is going to happen on the feedback. There is (was?) also no information on the frequency of giving away the announced gifts.

I thinkt I prefer to write a review (at brickset) than filling out that feedback questionaire...

I didn’t think it was really worthwhile back in the day, but I’ll start doing it now!

I don't seem to buy recent sets as mostly I wait for good discounts but I bite on the possibility of "could win", my interests are truck related so I always request a "Smokey and the bandit" theme or a truckstop stylized set

I leave feedback but only on the off chance that I win their monthly giveaway. Hasn't happened so far. Because I always answer as an adult buying the set for myself, I doubt they give it much credence.

in my first month, i won and they give me the fire station set.

I used to give feedback on a regular basis until they "upgraded" the system several years ago. Since then, I haven't been able to log in to my account, where I had earned one of the top statuses. My account and my reviews are still there...but the account just won't connect and errors out. TLG "tech support" still hasn't been able to fix/relink it. I haven't had the motivation to start over.

I try to leave feedback for every set I build, but quite often the feedback page isn't available - I've even been unable to leave feedback for sets currently on sale. I have left feedback for a carp-ton of sets since I got back into LEGO 6 months ago, but haven't won anything.

Yes I leave feedback, though not for every set. If I really like a set I make sure to say something positive. I also left some constructive feedback about a Vidiyo Beatbox recently and actually got a reply from a staff member!

I use to do 'Feedback' fairly regularly, kinda' 'fell-off'...never got a set...however:
I got 'Feedback' from a Lego store Manager (Calgary's, back when it was the only one) after I filled feedback of the store, w/questions about policies within the stores (Can one use PAB cups for BAM...for example). The store's manager contacted me for more information and clarification. Can't say it wasn't neat.:)

Like a lot of people it seems, I never bothered to fill out any surveys. I think there is too much emphasis on the sweepstakes aspect, as opposed to actual designer feedback. As my chances of actually winning anything are vanishingly small, I tend to just ignore the page. I'll definitely consider filling them out in the future though!!

I leave feedback for the sets or themes I care about, or if there really are issues or mistakes. I don't do it to win something, but I do hope it can improve future sets

I've done it a few times and won once.....the friends popstar tour bus 41106......it's still sitting at the bottom of my "to be built pile" where I imagine it will languish for ever as I have no interest in the friends theme (except for 40265, the GWP with bunnies and hamsters!)

@jenbr said:
"I've done it a few times and won once.....the friends popstar tour bus 41106......it's still sitting at the bottom of my "to be built pile" where I imagine it will languish for ever as I have no interest in the friends theme (except for 40265, the GWP with bunnies and hamsters!)"

You should totally build that set. It's really great. I think it may have been the first Friends set I bought because I was interested in it, and not just for the parts. I want disappointed.

My bad...I initially read "feedback" and thought of the online store set reviews...obviously not the same thing. I've regularly ignored the feedback surveys, but now that I know they're actually used, I may start doing them. Although, I hope TLG is not as harsh if you give constructive criticism as the car dealership/service reviews...I recently learned manufacturers will really screw a dealership that gets a bad review. Sadly, those dealerships still don't seem to get the message, no matter how easy the correction would be.

I always imagined its like every other piece of 'feedback' LEGO gets, 'circular filed'....
The only feedback I provided is for my store purchases as the employees have told me it does affect their standings if they do not get any feedback, or poor feedback (which can occur even if it was out of their control, like level for stocks in the store)
Its good to know and Ill do it in the future, but I cannot imagine it can be taken THAT seriously in this age of social media, as you can readily manipulate results fairly easily.
It also would be nice for LEGO to offer some kind of other award from leaving the feedback (and not just a slim possibility of getting a set).

@Titolian said:
" @unslipped said:
"This makes a lot of sense. As a teacher, I will always read the comments on my official anonymous course evaluations at the end of semester and consider any legitimate criticisms. I see it as part of my job. But I will NOT go to websites like ‘rate my professor’ and read through comments about whether or not I’m hot, or if my fashion sense is out of date. Most of the comments in public forums like that have nothing to do with my job. While I’m curious about what my students might say on those sites, I don’t want to read anything that is vicious, petty, or just unwarranted - you can never un-read stuff like that.

I imagine it’s the same way with some Lego designers. While SOME take an interest in forums like this, for others, it’s not part of their job to wade through public rants and personal criticism about their work. BUT it IS part of their job to receive any feedback through official channels.

Thanks for this post - I’ll try to fill those more often now!"

Thanks for explaining this so well. As someone who reads both, it's definitely interesting to see perspectives through official channels and the unfiltered opinions on forums. It's worth noting that the people discussing sets on forums are typically teens or adults, and therefore getting input only from that source can skew your idea of what works and doesn't. The benefit of the official channels is that we get adult perspectives AND children's perspectives together in one place, and that helps us understand what is working for certain ages and what isn't. Also people tend to be a bit more constructive through official channels, which definitely helps morale ;)"

Glad to hear that you get something out of both sources of feedback - my respect to you for approaching your job (and obviously your passion!) in such a holistic way. I honestly, sincerely hope that you all have more days that the feedback boosts morale rather than the opposite!

Since we’re talking about feedback, just wanted to say great work on your Ninjago sets - even the small ones you designed pack a lot of texture and liveliness into the limited scale! The descriptions of your own design processes that you posted on this site are very informative and fun to read, too! While I’m currently more dedicated to Star Wars and Castle, I admit I’ve been looking at a LOT of Ninjago set pictures during 2021...! Keep up the good work, can’t wait to see what you come out with next!

I didn't even know about it. it's very cool that there is feedback. I have something to say.

I just did it on a random set. It then told me you can only do ONE per household PER month, so I guess I wasted my opportunity on the random set.

It used to let you do dozens sequentially. Now I have to remember to do it once per month (unlikely).

I checked Lego’s faq on this, and its 1 in 2000. It must’ve been changed since I recall it being 1 in 1000.

In the past 7 Years I gave about 80 % Feedback after building a new Set. I never won anything and I don't really mind. For me it is a good Way to let LEGO know about my Building Experience

I have noticed it several times and meant to do so but never got around to it. I need to do better about that and this gives me reason why.

@unslipped said:
" @Titolian said:
" @unslipped said:
"This makes a lot of sense. As a teacher, I will always read the comments on my official anonymous course evaluations at the end of semester and consider any legitimate criticisms. I see it as part of my job. But I will NOT go to websites like ‘rate my professor’ and read through comments about whether or not I’m hot, or if my fashion sense is out of date. Most of the comments in public forums like that have nothing to do with my job. While I’m curious about what my students might say on those sites, I don’t want to read anything that is vicious, petty, or just unwarranted - you can never un-read stuff like that.

I imagine it’s the same way with some Lego designers. While SOME take an interest in forums like this, for others, it’s not part of their job to wade through public rants and personal criticism about their work. BUT it IS part of their job to receive any feedback through official channels.

Thanks for this post - I’ll try to fill those more often now!"

Thanks for explaining this so well. As someone who reads both, it's definitely interesting to see perspectives through official channels and the unfiltered opinions on forums. It's worth noting that the people discussing sets on forums are typically teens or adults, and therefore getting input only from that source can skew your idea of what works and doesn't. The benefit of the official channels is that we get adult perspectives AND children's perspectives together in one place, and that helps us understand what is working for certain ages and what isn't. Also people tend to be a bit more constructive through official channels, which definitely helps morale ;)"

Glad to hear that you get something out of both sources of feedback - my respect to you for approaching your job (and obviously your passion!) in such a holistic way. I honestly, sincerely hope that you all have more days that the feedback boosts morale rather than the opposite!

Since we’re talking about feedback, just wanted to say great work on your Ninjago sets - even the small ones you designed pack a lot of texture and liveliness into the limited scale! The descriptions of your own design processes that you posted on this site are very informative and fun to read, too! While I’m currently more dedicated to Star Wars and Castle, I admit I’ve been looking at a LOT of Ninjago set pictures during 2021...! Keep up the good work, can’t wait to see what you come out with next!"

Hey thanks! I appreciate it. I would say we get a lot more positive feedback than negative, but the negative does tend to stand out. I've read comments about my sets that suggest I should be fired and a new designer hired for "a fresh perspective" and that kind of talk can be pretty nasty. It's so easy to forget that there are people behind each set, and not just the faceless LEGO corp. Many of us do keep up to date with public perception and it's always helpful to guide future designs so I urge people to keep that in mind. You won't be seeing much from me for a while, but awesome things are in the works! Maybe soon we can make you a Ninjago convert ;)

@Titolian, or anyone else who might know, does all the feedback from other languages get translated into English (Danish?) so it can be useful for all the designers/relevant personnel?

@Galactus said:
" @Titolian, or anyone else who might know, does all the feedback from other languages get translated into English (Danish?) so it can be useful for all the designers/relevant personnel?"

Most feedback is translated into English from what I've seen. If not, there's always Google translate ;)