Upcoming Jane Goodall promotional set revealed!
Posted by CapnRex101,
40530 Jane Goodall Tribute has been revealed via a LEGO Certified Store in Singapore.
This set will be available with purchases of more than $165 SGD, starting on the 3rd of March. I expect the release date will be similar, if not identical, worldwide.
Are you impressed with the newest Tribute set, following 40450 Amelia Earhart Tribute during 2021? Let us know in the comments.
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75 comments on this article
Its so annoying that lego do this after their double points weekend where a lot of sets go OOS anyway:(
I always wondered why they don't release the Tribute sets (like 40410, 40450) for regular sale. Seems like a nice gateway for kids to learn about people, history, art etc. Which parent will spend enough to get those GWPs though, especially out of gift season?
I like it and I already look forward to what will be out next year. Although I think LEGO needs a new monkey/ape - looks a bit silly with them all do the same odd pose.
So how much is that purchase threshold in £GBP? I have a few sets on my wishlist starting from £175, so I'm assuming I should be good (stock pending that is).
Woman in swamp with monkeys.
I have never heard of this person.
It looks lovely! I love that this is (hopefully) turning into an annual series. Wish that had started before 2021, though.
This is the first one that I really want. But $165 is a lot, especially now that discounts have been reined in somewhat for this year. It's difficult to find anything that's not City, Creator 3-in-1, Duplo, Friends or Ninjago for more than 25% off now. Or, at a LEGO Certified Store, anything for more than 10%.
@MeganL said:
"It looks lovely! I love that this is (hopefully) turning into an annual series. Wish that had started before 2021, though."
I agree. I want one. If they do make it into a series, is there anyone else that would be cool to see in a vignette?
It's OK, but not really a GWP I'd make any particular effort to get.
@sipuss said:
"I always wondered why they don't release the Tribute sets (like 40410, 40450) for regular sale. Seems like a nice gateway for kids to learn about people, history, art etc. Which parent will spend enough to get those GWPs though, especially out of gift season?"
I agree.
I really like these little tribute sets.
@windjammer said:
"Woman in swamp with monkeys.
I have never heard of this person.
"
She's incredibly famous and a pioneer in primate studies. Google her?
I have never needed to own a set more in my entire life. I mean, the Discovery shuttle came close. But THIS. THIS!!!!! I am so happy to see this. :')
(Worth noting, I majored in ecology and evolution with a focus on animal sciences, in large part because of this lady right here and people like Steve Irwin, both of whom I idolized growing up. So. I may be a bit biased. :D)
I love this. And I really like the idea of tribute sets. Other tribute sets I’d love:
Martin Luther King Jr.
Carl Sagan
Rosa Parks
Harriet Tubman
Pee Wee Herman
You know, the essentials.
@windjammer said:
"Woman in swamp with monkeys.
I have never heard of this person.
"
Being from the United Kingdom you should be ashamed. And yes, your post is ignorant since they are not monkeys.
@sipuss:
I was able to pick up a spare copy of 40450 with points in the VIP Rewards Center, but that’s no guarantee (I don’t recall 40410 landing there). And speaking of Earhart, I recently read this new update about her:
https://www.nytimes.com/2022/02/10/nyregion/amelia-earhart-aviator-helmet.html
What’s significant about this in regards to 40450, is that the set depicts the Vega 5B (NR-7952) she used to fly nonstop across the Atlantic, and the aviator cap she wore on that flight is the one that went missing at the conclusion of the Women’s National Air Derby.
@kolaxanthe:
They’re chimpanzees, which are not monkeys. They did just make a new monkey element for the new safari sets, but they have tails while these do not. In terms of “great apes”, they’ve also made a bigfig or Gorilla Grodd, and there was the S3 Gorilla Suit Guy. Oh yeah, and every human minifig they’ve ever made (which means S3 GSG is an ape in an ape costume).
@windjammer:
She spent 15 years living in the rainforests (not swamps) of Gombe Stream National Park in Tanzania, starting a chimpanzee (now primates in general) research station that has been in operation for six decades, and she disproved the long-standing “scientific” assumption that only humans could use or make tools, or have a distinct personality. She discovered that “peaceful” chimps are omnivores who hunt live prey, not herbivores, and that they were capable of murder and cannibalism. And she revolutionized how animal behavior studies have been conducted ever since.
I’d make a snippy comment here, but she basically turned the European scientific establishment on its ear, without having obtained a college degree, at a time when women were generally still unwelcome in any scientific field. I don’t know if there’s an American who grew up in the last 50 years who didn’t learn at least a little about her in school, but there might have been a lot more resistance to covering her work in her native country.
@kolaxanthe said:
"I like it and I already look forward to what will be out next year. Although I think LEGO needs a new monkey/ape - looks a bit silly with them all do the same odd pose.
So how much is that purchase threshold in £GBP? I have a few sets on my wishlist starting from £175, so I'm assuming I should be good (stock pending that is)."
I know you’ve probably been spammed with comments like this but in case you haven’t, yes, there is a new monkey piece. That one is also in a funny pose for a play feature but the reason they used the chimpanzees here is because Jane Goodall is known for working with them.
monky
I would prefer if they just to made a tribute line. Small sets like this to sell.
I wish these were just available for purchase from Lego. They are great sets but the thresholds are so high and I can imagine many more people getting one if they could only just purchase one instead of meeting said threshold.
Hmm, think the new Speed Champions and Technic F1 would sell out before the 3rd?
@NatureBricks:
No, the first animal to learn ASL was Washoe the chimpanzee (named after Washoe County, Nevada). She was originally from West Africa (not sure which country), while Goodall did her research in Tanzania (along the SE coast of Africa). Washoe was captured by the USAF for research early in the US space program, and ended up being taught ASL by Allen and Beatrix Gardner at UN Reno. The other famous one that came later was Koko the gorilla, who learned to speak with ASL, but also understood spoken English.
@tallblocktoo said:
"I wish these were just available for purchase from Lego. They are great sets but the thresholds are so high and I can imagine many more people getting one if they could only just purchase one instead of meeting said threshold. "
Yep. There's no way I can afford these constant thresholds, and I don't have space for that many sets in my current living situation. I just get the GWP sets I want from ebay at this point. Which bites, because I'd way rather hand the money to LEGO than a random scalper.
As a onetime anthropology major and a great admirer of hers, I am tickled to see this. I’m going to have to get it.
@windjammer said:
"Woman in swamp with monkeys.
I have never heard of this person.
"
Sounds like you need this set more than most, then.
It’s super cute! Price limit is too high for me, but I like it better than the Earhart tribute. I love the little diorama.
It needs a cross-eyed lion to keep the chimps company.
@kolaxanthe said:
"I like it and I already look forward to what will be out next year. Although I think LEGO needs a new monkey/ape - looks a bit silly with them all do the same odd pose."
Well, to me it looks as if she’s asking a question during a lesson and they are raising their hands, eager to answer.
Not saying you’re wrong and LEGO doesn’t need additional chimpanzee molds; it just doesn’t look bad when you give the silly poses a silly reason.
Oh, or maybe she’s asking “Who wants a hug?” or “Who wants a snack?”
Hehehe…
I thought this was the "Gorillas in the Mist" lady but that was Dian Fossey. So I had know idea who she was until I Googled her. Now I know who she is... but I have no interest in this GWP so thats money saved.
But its good that Lego release these "educational" sets... bad that you need to spend THAT MUCH MONEY to get it. How are children meant to benefit from sets like this if they can't afford them!!!
Lego is very much becoming a middle to upper class toy for children. Families on budgets are screwed. How is that fair... how does Lego not see that?
Seriously, how does Lego not see that?
I apologise for my ignorance, but I’m a Year 10 student in the UK and have not heard anything about this woman. I’m not saying that the things she did weren’t amazing or worthy of recognition, just that she doesn’t seem to be on the department of education’s syllabus, so please don’t judge me (or others) for not having heard of her.
I will now proceed to Google where I shall become enlightened.
As for the set itself, it looks great but I’m really disappointed about the threshold. No chance I’ll ever be able to get it to quench my (newfound) interest in her work. I wish that these were just on shelves normally :(
I think it is a nice little tribute set, 165 USD to get one is too much. I also think that LEGO has been thinking and acting more like a corporation lately than a company that cares about is customers/fans. I think the less promos that move out the door hopefully gives LEGO the hint that they need to stop making such promos have increasing requirements to get them. I get that they have always been a 'higher cost than average' toy, but I think now they are getting swelled heads after the pandemic.
I cant be the only one who thinks these sets are simply stupid. I wont be paying 165$ (more Cad I think) and dealing with all the hassle of lining up new sets I want with this offer, risking missing out on one or even several sets just to get this. Now, if Lego sold this on its own, maybe thirty dollars, I wonder how many people not extremely interested in JG would pick it up? I know I would. Correct me if Im wrong, but wouldnt Lego actually end up making more money by simply selling these as normal sets?
Why that "threshold" need to be so high?!
Or as I like to call it, the Chimpanzee Battle Pack.
Nice set, however the idiom 'If you pay peanuts, you get monkeys' sadly doesn't apply here.
So many people are seeing 165 dollars and forgetting it is SINGAPORE DOLLARS, that is 90 pounds in the UK. That means it could well be same $100/€100/£100 threshold the Amelia Earhart tribute was last year!
This looks like a very nice little set! It's a shame that it is at such a high threshold though. I would have bought this set for $15 or $20. I really hope that hairpiece appears in some cheap sets. I like having more white hair pieces that aren't relegated to grandparents.
Current exchange rates put $165 SGD at about $122 USD. That's closer to the $100 threshold that Airheart had.
If I had my way, this would be Steve Irwin with 3 crocodiles!
Nothing against Jane Goodall. Monkeys just creep me out for some reason.
@MutoidMan:
Definitely the snack. One of the more controversial aspects of her research was the use of a feeding station. While it allowed her to witness behavior that had never before taken place in the presence of humans, but the counter-claim is that by doing so she influenced their behavior. To a degree, this has been disproven, as later researchers were able to document much of the same behavior without the use of a feeding station, demonstrating that it wasn’t caused by feeding them.
The other controversial thing she did was to name the chimps, rather than assigning them numbers. This is felt to cause a loss of objectivity on the researcher’s behalf. These days, you see a mix of both styles. Wolves in the Yellowstone area are assigned numbers, while many of the big cats in African parks are named.
@kingalbino:
While the upper end of the range has definitely risen out of reach to many, the low end still very much exists. GWPs aren’t intended to be available to everyone, but are used to retain customers to LEGO Brand Retail, when other retailers use discounted prices to lure them away. Since LEGO Stores are typically based in more affluent neighborhoods, and online sales charge shipping for orders below $35, they’re probably not expecting to compete for much of the budget business.
@Slobrojoe:
I certainly wouldn’t expect someone to randomly think to look her up, but she’s from the UK, so it does seem weird that she’s not covered in UK schools. But as I mentioned, her research methods were controversial, challenged established beliefs, and did so without so much as an associate’s degree, so there’s probably some resentment at play there.
@gorf43:
Consider that they still turn a profit on a GWP-based sale, even after writing off the cost of producing the GWP. They also profit twice on these direct sales, since they make money as both manufacturer and retailer. If they produced this for sale, they would only profit on that one set, they would probably have to share it with other retailers, and they’d bleed off customers from LEGO Brand Retail due to lack of ability to compete with discounted sets when they are probably contractually banned from offering similar discounts. I think they’d see a huge loss of profit if they just started selling these GWPs.
@sir_vasco:
Lucky for you, chimps are on the small end of the “great apes”, and aren’t monkeys at all!
Meh. Nothing special. Very standard pieces and fig. When is the next double-VIP period?
I'm sure she's done great work but I've never heard of her. The set is kinda cute but it is not going to make me spend €110 to get it.
@commandervideo said:
"I love this. And I really like the idea of tribute sets. Other tribute sets I’d love:
Martin Luther King Jr.
Carl Sagan
Rosa Parks
Harriet Tubman
Pee Wee Herman
You know, the essentials. "
Ordered from least to most important of course ;)
Despite being 51 and (reasonably) well-educated I had to google her.
I also read it as Jane Goody* first which I thought was an even more left-field move for Lego.
*I suspect even more people on here would need to google this.
I love that this set is coming out.
To be honest, I didn't even know the Amelia Earhart one even existed.
I decided to buy this set on the "second market", I guess the price will be around 25 €. So Problem solved.
I hope that some of the proceeds of the sales that are enough to the get this promo set go to her foundations for conservation and animal research/protection.
@Mayaking:
Given that most of his published works were religious in nature, I’d be shocked if Lewis ever got one of these sets. But if he did, I’d definitely make sure to get a copy of that.
@LegoBatmanLandon:
That’s even more surprising than the fact that everyone who posted that they’ve never heard of Dame Jane Goodall or England is from the British Isles. There were several articles posted across many AFOL sites regarding the Earhart set. Brickset had one announcing it, a second reviewing it, and a third to let people know when the promo went live. It got a ton of discussion, and proved that AFOLs don’t have the faintest clue about scale compared to minifigs, as that’s shockingly spot on for her seven-seater Vega 5B, if you compare it to a minifig at 6’ tall.
@Aneurysm_2:
I’m not sure how that would work. I can’t think of any previous GWP that would be so closely identified with a charitable organization, so I don’t know if there’s any precedent. They do have an MSRP assigned even to GWPs, partly because they need to know what to sell them for if they do linger long enough that they end up sticking them to the floor, as happened recently with the Minions Bob polybag (though this had previously been sold at Target in the US, so MSRP applied there as well). They could just count the units moved, multiply that by the assigned MSRP, and donate a percentage of that to her foundation. Since she’s still alive, I suspect some sort of licensing deal had to be reached, so that may have been part of it.
@gylman said:
"Meh. Nothing special. Very standard pieces and fig. When is the next double-VIP period?"
I was looking up promos last night and saw March 12-14 is a double points period
I'm from the UK and know who she is. The person in year 10 gets a pass, it's not exactly something they teach in school, but everyone hears about her sooner or later.
I get the feeling that one or two of the posts are less about not knowing who this specific person is and more in the vein of "why is Lego making a Lego set of a woman when there are so many men they should have made it about instead?" See also, 21312.
Anyway, she's a brilliant person and hopefully it'll inspire a few people to learn more. It's a neat little set, it's nice to see the chimp make a reappearence, and I'm always a fan of the seaweed-as-vines trick, it reminds me of 7121.
@PurpleDave said:
" @Slobrojoe:
I certainly wouldn’t expect someone to randomly think to look her up, but she’s from the UK, so it does seem weird that she’s not covered in UK schools. But as I mentioned, her research methods were controversial, challenged established beliefs, and did so without so much as an associate’s degree, so there’s probably some resentment at play there."
All that’s true though she did take a PhD - substantive, not honorary - from Cambridge University, one of the very few people to have earned a doctorate from the university without having a prior degree. So the resentment was likely attenuated to an extent.
Very disappointing compared to the Amelia Earhart model, but I'm sure the monkeys will prove popular.
Jane who now?
@sir_vasco said:
"If I had my way, this would be Steve Irwin with 3 crocodiles!
Nothing against Jane Goodall. Monkeys just creep me out for some reason."
Fortunately for you, these are chimpanzees, not monkeys!
@MisterBrickster:
Based on the packaging design, I’m pretty sure this Tribute theme includes 40410, and may have started with 40291. The former has the same style of wax seal featuring Dickens’ head and is called “Charles Dickens Tribute”, while the latter has a wad seal with a minifig’s bust and is called “Creative Personalities”. That would give the theme a 50/50 balance so far, which goes a long way to defuse that sort of comment, from both sides of the divide.
Of course, we still see a constant stream of complaints about how “all Ideas sets are licensed”, when looking at a list shows it’s a pretty even split, and past interviews have revealed that they have a policy requiring them to maintain at least 50% unlicensed content, so I’m sure we’ll see tons of complaints about how there’s too many male _and_ too many female Tribute sets.
@Zander:
That was after she’d started her research, but yeah, probably didn’t do much to endear her to those whose toes she was already stepping on with the direction her research took. In spite of not having a Bachelor’s or Master’s degree, the research she did was clearly taken into account, as it’s the sort of thing that people with a BS would be assistants for, not in charge of.
This is nice, Ernest Shackleton would be "cool"
@Slobrojoe said:
"I apologise for my ignorance, but I’m a Year 10 student in the UK and have not heard anything about this woman. I’m not saying that the things she did weren’t amazing or worthy of recognition, just that she doesn’t seem to be on the department of education’s syllabus, so please don’t judge me (or others) for not having heard of her.
I will now proceed to Google where I shall become enlightened."
The point was wilful ignorance in the form of brazenly uninformed opinions and comments (which, IMO, totally deserve to be judged). Not... whatever you're spoofing.
@lego4elio said:
"Jane who now?"
An education can go a long ways.
Cute set. Not something I'd go out of my way to grab, but if the stars align with double VIP and a reasonable threshold I won't say no.
@MisterBrickster said:
"I get the feeling that one or two of the posts are less about not knowing who this specific person is and more in the vein of "why is Lego making a Lego set of a woman when there are so many men they should have made it about instead?" See also, 21312"
Unless something has been removed, I don't see any comments even remotely expressing such a viewpoint. Never saw anything like that about Women of NASA either. The only complaints I saw about 21313 was about how difficult it was to find stock.
It's not surprising that younger people have not have heard of Jane Goodall. I understand that she's still active today but she is certainly not the household name she was 20 or 30 years ago.
That said, knowledge is just a web search away. Commenting just to express ignorance serves no purpose.
Here's hoping the modular stays in stock through March 3rd.
@windjammer, @lego4elio
You literally wrote this on a device which has access to a near limitless amount of information. Please choose to be informed instead of ignorant.
@Slobrojoe said:
"I will now proceed to Google where I shall become enlightened."
Ah now, most would do that first, then come here to deride others for their incredible ignorance!
@Zander said:
" @PurpleDave said:
" @Slobrojoe:
I certainly wouldn’t expect someone to randomly think to look her up, but she’s from the UK, so it does seem weird that she’s not covered in UK schools. But as I mentioned, her research methods were controversial, challenged established beliefs, and did so without so much as an associate’s degree, so there’s probably some resentment at play there."
All that’s true though she did take a PhD - substantive, not honorary - from Cambridge University, one of the very few people to have earned a doctorate from the university without having a prior degree. So the resentment was likely attenuated to an extent.
"
Agreed, and she's also been made a Dame, so you couldn't really get more 'establisment' recognition.
The UK curriculum is very focused on teaching kids to pass exams, and so it's not the kind of thing you'd come across in biology classes because Jane Goodall and chimpanzee behaviour isn't going to be in your GCSE biology exam. My experience of secondary school was that you didn't do a project or any kind of self directed study as part of science classes which might have given the chance to study something outside the regular curriculum.
As for the LEGO set, I like it but agree that it would be better if the sets were also available for people to buy normally too. Will wait and see on the threshold.
@MLF:
No, the announcement of 21312 definitely got people thinking about how cool it would be to have some of the more notable Mercury, Gemini, and Apollo astronauts, all while making it pretty clear that this was unlikely to happen. With 21110, there were still complaints about having an all-female set, but those were generic minifigs, so there weren’t any males you could point to who got skipped. Here, again, a Tribute theme can cover a huge range of people, male or female, but if they can continue to keep things balanced, as it appears they’ve been doing, claims of bias are pretty easy to shut down.
@Paperdaisy:
But the Queen (or King, when applicable) is solely responsible for choosing who receives that honor, right? Or would her peers have been consulted on whether she was deserving of the title?
@windjammer said:
"Woman in swamp with monkeys.
I have never heard of this person.
"
And there, in a nutshell, is the educational element of TLG. @windjammer doesn't even need to Google, just read the comments/replies and they will be educated. :-)
I am more excited about this than about most recent sets. Will definately aim to get one if stock/funds allow.
@PurpleDave said:
" @Paperdaisy:
But the Queen (or King, when applicable) is solely responsible for choosing who receives that honor, right? Or would her peers have been consulted on whether she was deserving of the title?"
The monarch confers the honour but anyone can nominate someone. The nominee’s achievements are then assessed by a government committee (of the Cabinet Office) that takes into account possible objections and makes a recommendation (or not) to the monarch. If you’re not ‘pre-eminent in your field’ or if there are serious misgivings about your accomplishments by your peers, the committee won’t recommend you. Once awarded, you will most certainly be accepted as an establishment figure.
Anyone else think releasing tribute sets as an incentive to drop stupid amounts of money is a bit... wrong? Like profiting off of a dead person’s legacy wrong?
@PixelTheDragon said:
"Anyone else think releasing tribute sets as an incentive to drop stupid amounts of money is a bit... wrong? Like profiting off of a dead person’s legacy wrong?"
Eh, I don’t know. I understand what you’re saying, but I’m that sense any GWP is profiting off of something. What I don’t like though is making sets a GWP, whether it honors something or not.
@sjr60 said:
"
It needs a cross-eyed lion to keep the chimps company."
Daktari reference! :-)
I'll add some of the new monkeys and birds to the simians in this set. Maybe even add in Johnny Thunder...
@windjammer said:
"Woman in swamp with monkeys.
I have never heard of this person.
"
That’s okay, I think if the product encourages people to look up and find out about the amazing work of such people then that’s only a good thing! TBH the more niche the better in some ways, I like that Lego has opportunity to highlight and celebrate the work of such people!
@PixelTheDragon:
Goodall may be advanced in age, but she’s still among the living. If they had to license her likeness, there should be some mention of it on the box.
@PixelTheDragon said:
"Anyone else think releasing tribute sets as an incentive to drop stupid amounts of money is a bit... wrong? Like profiting off of a dead person’s legacy wrong?"
In that case, we're very lucky that Jane Goodall is at time of writing still alive.
@PurpleDave said:
" @PixelTheDragon:
Goodall may be advanced in age, but she’s still among the living. If they had to license her likeness, there should be some mention of it on the box."
Is it a new head in her likeness? I assumed it was Aunt May. TLG does like to reuse heads.
Granted they are using her name, but do we really own our names?
...hum... honor ? with monkey into the place of gorillas ? it's a joke.
@kingalbino said:
"Lego is very much becoming a middle to upper class toy for children. Families on budgets are screwed. How is that fair... how does Lego not see that?
Seriously, how does Lego not see that?"
So not counting Duplo, Gear, CMFs, polybags, and most of Vidiyo, Lego made 230 sets last year that were $40 or less. *Including* Duplo and Gear, there were 159 sets last year that were $50 or more. How do you not see that?
Seriously. How do you not see that?
@Sethro3:
I’m not going to try to figure it out from this photo.
And Billy Joel owns his name. He registered a trademark on it.
@Kwear:
She never studied gorillas. She studied chimpanzees, so they used the chimpanzee element, not a monkey.
@fakespacesquid:
I’m beginning to see the appeal of moving in with a family of chimps and not coming back for 15 years...
@ToysFromTheAttic said:
" @sjr60 said:
"
It needs a cross-eyed lion to keep the chimps company."
Daktari reference! :-)"
Indeed... I loved Daktari and any reference to intelligent chimps always reminds me of Judy!
@MainBricker said:
"I don't understand, this was available last night on Lego. Now it's not."
I saw that too, but it wasn't actually available - I tried.
Also $165 SGD = £120 GBP in LEGO money exchange rates.