More UK price increases revealed

Or you may as well not pick up the set concerned at all... that's my strategy and limiting my purchases works pretty well to combat the Legoflation.

Funnily enough, I think this year has been the cheapest for me in a while, purchase-wise.

No, I don’t think I will.

Just received 75329 for my birthday, so none of the ones on the list I have yet buy, luckily. I am saving up money for higher education, house, car etc. later in life, so dramatically cutting my LEGO purchases. I’m mainly relying on birthday and Christmas to ask for any ‘must haves’ but even then I’m limiting my list to 2. I understand the reasons LEGO is doing this, but it doesn’t help the company’s profits from me.

Lego is a toy at the end of the day. As much as I like collecting and building Star Wars sets, in the grand scheme of things it isn't as important as paying the bills. With the cost of everything increasing rapidly (except pay), some things will have to be sacrificed and buying Lego is going to be near the top of the list.

I appreciate Lego's costs have gone up but they make an incredible amount of profit, this wasn't really needed to this extent. And all it does is make me question more whether a set is worth it's cost or not. And increasinly the answer is no.

I just hope the CEO doesn't just buy another Ferrari, but maybe also a McLaren or a Morgan? Just to put something back into the UK economy...

All jokes aside, I see a lot of sets that already felt rather overpriced now getting even more expensive. I can only hope people stop buying those. Maybe then Lego will get the message....
(or more likely, they stop making sets like that because they think people weren't interested)

Jesus, did they secretly add a brick-built vase in to the bouquet set?

I'm not against price rises in principle, but that set's price was stretching the friendship already...

Is Selfridges a good measure of price increases? Other bougie retailers such as Hamleys have always had higher prices than RRP elsewhere so could this be an isolated area of increase? Didn't prices already go up a year ago in the UK too, hence the delayed US increase now? Surely they couldn't be increasing prices all round again?

Childless AFOL’s coming to TLG’s defence in 3…2…1…

@thefirst said:
"Childless AFOL’s coming to TLG’s defence in 3…2…1…"

But they deserve to be filthy rich! After all, they are the company behind a lovely toy.
Why would we deprive them of multiple digit margins, only to be able to buy more sets?
Actually, it's a very environmental friendly gesture by TLG. Now we're able to buy less, saving 3kg of fossil fuel for every kg of LEGO bricks.

I'd be interested to know their logic and reasons for the inconsistent percentage increases between different sets. Why not increase all by a standard, say, 5%. I think that it's these inconsistencies that most of us are struggling to understand.

@Minifig290 said:
" @dylanmitchell said:
"Is Selfridges a good measure of price increases? Other bougie retailers such as Hamleys have always had higher prices than RRP elsewhere so could this be an isolated area of increase? Didn't prices already go up a year ago in the UK too, hence the delayed US increase now? Surely they couldn't be increasing prices all round again? "

Yes, unlike its counter parts such as Harrods or Hamleys, Selfridges actually sell at RRP, no more and sadly no less."

I'm glad someone mentioned Hamleys I really don't know how they sell anything in there, I assume only to tourists? I saw people walking around Hamleys with Lego bags, the smart ones, everything was more expensive, the one that got me was the £170 Mclaren, which looks like its £140 in some places was for sale at £212.99 within a few miles of the Lego shop at £170 with 2 free gifts.

I don't think I'll be "heading over to LEGO.com to make my purchases sooner rather than later" considering that would mean paying considerably more than current Amazon prices on non D2C items!

@thefirst said:
"Childless AFOL’s coming to TLG’s defence in 3…2…1…"

I am blessedly childless and will remain that way and even I think there’s no solid justification for these increases other than Lego has a growth target and they’re gonna meet it, hell or high water.

Inflation, at least in the USA, appears to have peaked for the moment, and oil prices are falling again. If Lego maintains higher price points into 2023 I’m not sure it’s going to have the desired impact on profitability...

It's interesting how they are pushing up prices on sets that have had healthy discounts in the past, some on that list I have purchased for under 50% of the new price.

Realistically the new RRP doesn't matter, the real question is what is the wholesale price increase to retailers eg amazon etc.

2022/23 is a great time to play with the bricks you already have.

Infinity gauntlet has gone from £60 to £80 since it came out that's just disgusting

@OwenW said:
"Infinity gauntlet has gone from £60 to £80 since it came out that's just disgusting
"

I bet the price will go up to infinity....and beyond!

Perhaps it's just a cursory glance but it seems the amount of people responding to price increases with "yeah, I'm not buying any Lego at all for a while" seems to be going up. Weeks ago it felt like a mixed debate, but I think now that the cards are on the table, a significant number of Lego fans are just done with the nonsense.

I'll be curious to see Lego's sanitized marketing reports in the near future, if this all keeps up.

@8lackmagic said:
"I'd be interested to know their logic and reasons for the inconsistent percentage increases between different sets. Why not increase all by a standard, say, 5%. I think that it's these inconsistencies that most of us are struggling to understand."

100% agreed - I'd love to see an explanation for the differing rates, as logically most sets would be subject to similar inflationary factors (e.g. cost of raw materials, labour etc) and any additional licensing costs etc would have been built into the original RRP. I haven't studied the lists in any real detail, but some of the increases (10%+) seem totally unjustifiable - I'm quite happy to vote with my wallet on this one! I don't think this is a good PR move for LEGO - I appreciate they need to make a decent profit but this could alienate a significant number of long-term fans.

Thank you for making me realize that there are other stuff more important than Lego. I can 100% live without it. I have only purchased a couple of set on Amazon with discount in 2022 and haven’t opened it yet. It is just toy. I would donate extra money to the charity. Silly to think yeah here is my pay check to you Lego god.