Motorised Lighthouse officially revealed!
Posted by CapnRex101,
The next LEGO Ideas set, 21335 Motorised Lighthouse, has been announced!
21335 Motorised Lighthouse
2065 pieces, rated 18+
$299.99 / €299.99 / £264.99
Available from 1st September at LEGO.com
Shine a beacon of light into your home with the LEGO Ideas Motorised Lighthouse set
The LEGO Group has revealed a bright new set – The LEGO Ideas Motorised Lighthouse. The latest LEGO Ideas set is a fan-inspired design, towering in height at 50cm tall – and is a unique way to add a new display piece to your home as it comes complete with a light.
Full of details, the 2065-piece set is designed authentically to mirror how a real lighthouse operates. It sits on its own island, with a staircase leading up to the lightkeeper’s cottage, plus two minifigures and their boat also add detail to the display.
The LEGO Ideas Motorised Lighthouse is based on an idea shared by 20-year-old, Canadian LEGO fan, Sandro Quattrini. Sandro submitted his original concept on the LEGO Ideas platform, where it reached 10,000 votes from fellow LEGO fans. The concept was then commissioned by the LEGO Group to be made into a real set.
Sandro, who is currently studying animation, was inspired to design the lighthouse by a childhood trip. “My mother loves lighthouses, and she has been telling me to build one for years,” said Sandro talking about the design. "We once took a trip around the Gaspé Peninsula, a region of the province of Quebec, which is host to lighthouses of all shapes and sizes. We visited enormous stone lighthouses on rocky beaches and small, abandoned wooden lighthouses hidden behind the trees. I guess these structures have always been in some corner of my mind since that trip many years ago and for this project I wanted to capture that towering essence of tall lighthouses, while also keeping with their solitary nature."
Talking about the design and why it was selected, Global Marketing Vice President, Federico Begher, said, "Sandro’s design really evokes the solitary role of the lighthouse and the motorised light adds a beautiful dimension to the set. I love the attention to detail with the lightkeeper’s cottage and the boat. It’s a really exciting and challenging build that creates a fantastic display piece."
The LEGO Ideas Motorised Lighthouse set is available from 1st September 2022 at the recommended retail price of $299.99 / £264.99 / €299.99.
Additional images are available on the set details page.
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210 comments on this article
Wow! Won’t be buying this (no room to display it), but it looks amazing!
Ooh a lovely raised and printed baseplate would’ve looked fine and saved some money.
Sorry, couldn’t resist =D
Looks incredible!
It’s interesting that they went the opposite way and removed colour from the original submission.
Still absolutely no idea, even after the leak a week ago, of how this is motorized or what the light is. Brickset review soon?
Looks nice but the price is insane. How can a set with roughly the same piece count and overall bulk as a modular cost basically twice the “classic” modular price? (though I appreciate that has now crept up, but still below £200)
Nice set, but the price is genuinely atrocious.
Same price as Ninjago City Gardens but over 3600 pieces less!
Around the same size as the Haunted House, but 50 bucks more and over 1000 less pieces.
That is just disgusting.
And the original base of the lighthouse was such a beautifully built construction, this is just a massive, massive downgrade. Did they originally want to include a better base, but the company told the they need to cut a ton of pieces from the set and instead throw in some rock work that looks like the crap I built when I was 12?
Is that baseplate a darker color blue than the normal blue ones?
Love it! But the price is killing! At this price range there are sets with far more pieces and that can offer a lot more. Is that some new light system in promo video?
I really think looking as close as I can to the light in the lighthouse that the reason for the high price tag is the light. It doesn’t look like a light brick or a variation of the power function piece. I’m really interested to see what’s inside it
@chrisaw said:
" Still absolutely no idea, even after the leak a week ago, of how this is motorized or what the light is. Brickset review soon?"
The motor and battery pack are housed in the base and I suspect there is a vertical shaft offset within the tower structure that gears the light. The video on lego.com briefly shows the new lens-like element but it's hard to see the actual light source. A corded light would bind as the wire turns so the light itself must stay static while a lens and reflector rotate. That or the light source itself is button battery operated with no wire issues. Whatever the case, I'm also interested to see how all this works.
But that price...yar, that price is as salty as the unforgiving sea.
This is absolutely a "No, it's too expensive" set. Insane price. Insanely greedy company.
The set turned out nicer than expected but the price is insane.
I think Peak Lego is starting to move to the rear view mirror.
The base of the lighthouse is truly a massive downgrade. I mean I’m glad we got interior space, but does the powered up components and newly designed light piece really justify its cost? Even by today’s standards, this is $230 at most
I'm afraid the price ruins it as a product
I can't see any mention of the motor or how it's included but I guess that's what drives up the price.
Looks really good,though.
Price is too high ...need more minifigures or add a bedroom or bathroom...
$299 for 2000 pieces and 2 minifigures. Wow good job Lego, looks like you’ll have another year of record profits amidst a recession and inflationary environment! Your board of directors would be proud :)
By Gataka in Canada, 22 Jun 2021 10:03
I assume they'll maintain the microscale. At minifigure scale I would have been interested, thought it would have been expensive.
Unless it will be on a hefty sale one day, it'll be one of the first 'town-compatible' sets in the Ideas series I'll pass. The price is just beyond ridiculous.
Ever since they've switched to 'Powered-Up' to motorize their sets, the prices of these sets gone through the roof. While the basic electronics used aren't anywhere near state of the art these days, nor significantly better than any e-system that came before.
Well this is a first day buy as we are lighthouse fans. Cost is probably because of the power/light stuff. And people complaining about the price on every set is starting to get annoying. It's Lego always has and always will be an expensive hobby/product. :)
They massacred this. The base of the original submission was gorgeous and the striking colour choices were axed. Doesn't help that this is outrageously overpriced
Really like the set, but again, TLG is running AFOLs out of the hobby with their exorbitant pricing. My paychecks just aren't keeping up with TLG's need for new Ferraris.
If only the minfigs looked more like Willem Dafoe and Robert Pattingson...
I like the look of it, but won't even consider purchasing until I see a 20%-30% off sale.
Oh God, very nice but extremely expensive. I'll wait if it gets some discount later on, like for example 21325 got in our country. I was able to get it 30% cheaper. The problem is that this Lighthouse is expensive even if it would be 30% cheaper :D. The RRP should be imo max €199.99
@morvit said:
"$299 for 2000 pieces and 2 minifigures. Wow good job Lego, looks like you’ll have another year of record profits amidst a recession and inflationary environment! Your board of directors would be proud :)"
Only if the usual idiots keep throwing their hard earned cash at them.
"How long have we been complaining about overpriced sets? Five weeks? Two Days? Where are we? Help me to recollect!"
Sorry, someone had to do it.
Looks really good, and would make a great showpiece. Alas, no room for it or new themes in my space…
Looking at the price, I regret not to buy the HS lighthouse once again.
But then, we didn't have a Creator lighthouse in a while...
Not at this price, sorry, nice set tho.
Wow! Big price.
Wow! Crappy base. Still, I'll get it once it's worthwhile (GWP or sale).
To echo a lot of the comments- beautiful, but expensive.
I’m curious as to whether the next Modular Building will also happen to use the same dark blue baseplate…
Love it!
@Starik20X7 said:
"To echo a lot of the comments- beautiful, but expensive.
I’m curious as to whether the next Modular Building will also happen to use the same dark blue baseplate…"
I’m more curious as to whether the next modular building will be above $299
Despite the price it just looks cheap. LEGO once more have successfully optimized away any charme the original design may have had. A big Nope.
Stunning set at a stunningly high price. I have no idea, with all the power functions etc, if the price is warranted. However, I'm beginning to feel Lego fatigue with these incredibly high prices. These large expensive sets need to be interspersed with sets like the Saturn IV, an outstanding set worth every cent. They're slowly moving Lego, in particular for AFLO's, from a premium product to the realm of a luxury product.
Nice, looks great, but... 300€ for 2065 parts? Are we nuts?!
Almost a third of the votes are already in "No, it's too expensive"; Never seen that in a 'revealing article' before, seems pretty self-explainatory to me.
Was gonna buy this set until I saw that price. What is going on in Lego HQ??
Disappointed that there is no spiral staircase. Hmmm...undecided.
And we even get stickers for this kind of money. Thank you LEGO. I really appreciate the gesture.
I like it but it seems to be significantly different than the fan model.
I would’ve guessed $200, maybe $250 if the core if the lighthouse was full of complex Technic gears and electrical components for the light.
Interesting times for sure.
@DoonsterBuildsLego said:
"I can't see any mention of the motor or how it's included but I guess that's what drives up the price.
Looks really good,though."
It's a medium motor and existing Technic lights. The magic is in the lense, which is how real lighthouses also work. The lense element is new to the set. Lighting is also used for the fireplace in the cottage.
Looks interesting, but not E300,- interesting. Hopefully it will be available at great discount somewhere in the future.
@Pompatus said:
" @morvit said:
"$299 for 2000 pieces and 2 minifigures. Wow good job Lego, looks like you’ll have another year of record profits amidst a recession and inflationary environment! Your board of directors would be proud :)"
Only if the usual idiots keep throwing their hard earned cash at them.
"
Maybe don't call people idiots just because they make their own determinations of how to spend their own money and what it's worth to them.
@Mylenium said:
"Despite the price it just looks cheap. LEGO once more have successfully optimized away any charme the original design may have had. A big Nope."
Are you kidding? The color palate, build techniques, and scale have all been improved. It's got adorable minifigs! It's got a cute little cabin!
First response: Oooooh!
Seconds later: oh, it's so much money.
But I had the same reaction in the supermarket yesterday buying margarine, so I shouldn't be surprised!
I probably won't buy this, but it does give me some ideas to improve the lighthouse MOC that I modified from 41380.
The value proposition is an interesting one. 10268 is one of my favorite sets, for a number of reasons, but it cost $200 for 826 pieces, which is awful on paper. This set has a similar mass, more than 1000 additional pieces, a newer and more expensive (and worse) power system, and it's $100 more. While that may seem overpriced, it also seems in line with the Vestas set (which, again, was absolutely a good value to me).
The original idea was of a microscale lighthouse and that's what people liked when they supported it. Now LEGO creates a normal sized set that has nothing to do with the original submission. A set that they could have done any day of the week. I don't understand why LEGO is diverting so much from the original ideas of the creators and why there aren't many more people upset about it or at least criticize it.
The set looks awesome but The PPP is roughly more than 50% increase. This might be the new normal OOF. I am mostly likely just going to window shopping in brickset here or wait the set has like 40% discount.
Update: I didn't realize that this set has electronic elements. This will more or less justify the price.
Making this minifig scale is the only reason I’m still considering this set. There are plenty of other display options currently available. Had this been $200ish, it would probably have been much closer to a Day 1 kind of buy for me. Unfortunately, the U.S. doesn’t often see discounts on exclusives any more. :o(
@yellowcastle said:
"Making this minifig scale is the only reason I’m still considering this set. There are plenty of other display options currently available. Had this been $200ish, it would probably have been much closer to a Day 1 kind of buy for me. Unfortunately, the U.S. doesn’t often see discounts on exclusives any more. :o("
I agree that the transition to minifigure scale is the only thing keeping this as a "maybe" rather than a "no." At least that adds some playability to an otherwise display-centric set.
@JackStartLego said:
"The set looks awesome but The PPP is roughly more than 50% increase. This might be the new normal OOF. I am mostly likely just going to window shopping in brickset here or wait the set has like 40% discount. "
I am not defending the price or value proposition of this set, but you can always throw the PPP metric out the window when a set includes powered and/or electronic elements. That seems to have always been true.
I brought 5770, years ago, which was a good lighthouse set and much cheaper. I like this set, the look is appealing, but the lighthouse has no back and the price is atrocious for the amount of pieces and you probably still need to get batteries or lego's motorised pieces to make it work.
I also liked 41380, but because it had no back, it put me off, though you could probably get two and it will still be cheaper than this.
Looks stunning! I'm hoping the light and motor isn't battery-powered so you can just leave it on, though I expect them to be. Probably too expensive for me regardless though.
@scheller2 said:
"If only the minfigs looked more like Willem Dafoe and Robert Pattingson..."
I’ll try my best to do just that!
Nice, but to expensive
This set looks really nice. Let's wait a review to see the guts - and value as seen by Huw/CapRex.
My gut reaction is that about 500 components could be easily replaced with about 10 pieces of the infamous BURP.
EDIT: when really zooming in on those pictures, I can see some big gray rock blocks! So maybe BURPs have come back :).
Looks like the lighthouse does have a back and it's easily removable. Very curious to see how the mechanism works, but it's not the sort of thing I would ever purchase for myself.
Wow. It's absolutely impressive, but the price is downright ridiculous for a non-branded ideas set.
@roygolan said:
"The original idea was of a microscale lighthouse and that's what people liked when they supported it. Now LEGO creates a normal sized set that has nothing to do with the original submission. A set that they could have done any day of the week. I don't understand why LEGO is diverting so much from the original ideas of the creators and why there aren't many more people upset about it or at least criticize it."
I mean, it's a lighthouse... that's motorized... with a cabin and a rocky base... it seems FAIRLY related to the original.
Can you show where the main attraction of the original was the Microscale?
Also, LEGO is not in the business of selling MOCs. It has to sell SETS, which have to meet certain standards for construction techniques, appeal, etc. Any given ideas set has to be transformed to meet the company's internal policy needs.
Just looked at the original submission and everything about the actual set is a massive improvement. The original base was far to big and made the lighthouse itself look really stumpy. And the house looked like something out of a 1970s set.
It is clear that the price is largely driven by the functions, so comparing it to similar size sets piece wise is disingenuous and just another way to bash Lego for their currently price policy.
Have we had the rowboat in white before?
@captainpie said:
"Have we had the rowboat in white before?"
Yes, but never one with printing!
@ForestMenOfEndor said:
" @JackStartLego said:
"The set looks awesome but The PPP is roughly more than 50% increase. This might be the new normal OOF. I am mostly likely just going to window shopping in brickset here or wait the set has like 40% discount. "
I am not defending the price or value proposition of this set, but you can always throw the PPP metric out the window when a set includes powered and/or electronic elements. That seems to have always been true."
You are 100% correct, good call.
I wish they hadn't made this minifigure scale, because despite the silly price, this set is now a must have (I had no interest in the microscale submission). Will hold out on a large retailer discount or a 2xVIP & substantial GWP combo, if we ever get those again.
Nice design, but too expensive for my budget.
Another stunning set but with a price tag that I need another mortgage for and a piece count that is unnecessarily high. Tower interior imo is a waste, too small, not enough detail for anything.
@Boettner_Builds said:
" @captainpie said:
"Have we had the rowboat in white before?"
Yes, but never one with printing!"
Pretty sure that's a sticker.
@binaryeye said:
" @Boettner_Builds said:
" @captainpie said:
"Have we had the rowboat in white before?"
Yes, but never one with printing!"
Pretty sure that's a sticker."
Just looked at the main picture again, it’s 1000% a sticker :( stupid stickers…
This is lovely, but I wish they had made the electronic parts optional (like the old 8293 Power Functions Motor Set) to keep the price manageable.
Ah well. It's nice to get a new baseplate color thought.
I thought I'd leave a comment in the 'Complaints Section'... I mean Comments Section.
Just the other day I was thinking how they must have put the BURP ( Big Ugly Rock Piece) out to pasture, because it wasn't included in any way with the Lion Knights' Castle 10305 .
I guess I was wrong.
Let me buy a non-motorised version of this for $/£/€200.
Love the look of the set but the price is outrageous. I appreciate that the light and motor will bump up the price, but to me this is a £180 set - on par with Treehouse or Typewriter. I fear this may be the new normal.
$300 for $200 worth of lego? I thought this was a city set with that price-per-piece ratio.
Is the wiring in the motor made of gold?
(Sorry I couldn't resist, that PPP is atrocious. Gorgeous-looking set tho)
This is way outside my Lego budget and too big for me to put anywhere, but I think it looks absolutely great. Something about it just draws me in. Very cool.
Well that should keep the CMF ferry captain safe.
This is legitimately one of the most beautiful official sets ever released. I think it's a massive improvement over the original submission, due in large part to making it minifig-scale and changing the color scheme to be more muted, which is a very nice change of pace from the usual Ideas motif of making things too bright & colorful. For my tastes, this really is perfect.
When the first image of this set was initially leaked, it was really unclear whether or not it would be motorized. Very relieved to find out that it is; I think that makes the price much easier to justify. I know it's not the best value compared to some other sets, but the simple truth is that I want to have this set WAY more than anything else that's available right now. This is a top priority for me and I will be getting it ASAP. I can easily forsee this becoming one of my favorite sets of all time.
Also, I know this wasn't intentional, but parts of this really remind me of the absolute masterpiece of a film that is The Lighthouse (2019) The muted colors almost make it appear monochrome from some angles; evoking the film beautifully. Definitely going to have to make some custom minifigs resembling Robert Pattinson and Willem Dafoe's characters from the film.
Just... absolutely stunning set. Can't wait to get it!
Damn, that's crazy expensive. A shame, I might've been interested if it was reasonably priced
Insane price… lego: the hobby of the rich..
Also, no seagull
On some board meeting some exec at TLG shouted: let see how much we can have these idiot AFOLs and crazy parents pay for our products. Then we ramble something about higher costs for our plastic and they’ll eat it anyway. This can really turn against them and even may increase the sales of clone brands.
And if you look at it: it is a rather small and bland looking set… I think Winnie the Pooh has a bigger house than this cabin.
For anyone complaining about the price - minimum £75 is for the electronic components (if bought separately). Not cheap, but whinging about PPP is pointless - it's like saying the motor has equal value to a 1x1 tile.
@alegrippa said:
"Nice set, but the price is genuinely atrocious.
Same price as Ninjago City Gardens but over 3600 pieces less!
Around the same size as the Haunted House, but 50 bucks more and over 1000 less pieces.
That is just disgusting.
And the original base of the lighthouse was such a beautifully built construction, this is just a massive, massive downgrade. Did they originally want to include a better base, but the company told the they need to cut a ton of pieces from the set and instead throw in some rock work that looks like the crap I built when I was 12?"
The more I think about it, the more upset about it I get. It really is a nice set, and at 200 it wouldn't have been great, but it would've been FINE.
And I definitely would've gotten it at some point.
It being a large Ideas set means that a wide release is unlikely and it will never get discounted anywhere even close to 200, except maybe some American supermarkets.
LEGO really sunk the boat with this one.
LOVE the set, hate the price!!!
Probably an Xmas buy for me
Grrr.....comment disappeared even before timout....let's try again....
I like what I see! I do think the changes are an improvement here, the original submission was a bit so-so, this looks much better. And I actually like that they switched from nanofig to minifig scale, even when the tower probably should have been taller and the house is a bit tiny now, I felt the original submission looked way too bulky for nanofig scale. The base is a bit of a downgrade, though the original was a bit lacking either. It will be interesting to see how they did the lights and what the actual effect will be. But so far, so good.
The one thing I really don't like though is the price. I get that with a motor and lights this would be a bit on the pricier side, but this is quite a bit beyond that. It would need quite a discount before I would consider buying it.
I prefer the looks of the original idea, however this one also looks great. Really expensive so will wait till I find a good bargain.
Maybe a closer comparison could be 21335, Vestas Wind Turbine re-release, which contained 826 pieces and cost £159.99 / $199.99.
This has exactly 2.5 times the number of pieces, for £264.99 / $299.99, and is arguably a much nicer looking set, with a potentially more rewarding build experience and display value.
Although that all depends on whether the Wind Turbine to be value for money in the first place (which I personally don't think it was).
The set looks gorgeous and it's definitely the kind of thing I would buy, but $300 is way too much unfortunately. I would've considered getting it if it retailed for $200 - $250.
looks great but with a ridiculous price. i wonder how sustainable is this new lego for adults business model? huge display sets... once i will fill my apartment with sets i won't buy new ones. and then what?
Wow, it's gorgeous! And a baseplate!!!
It's also huuuuge. Again. No way I will be able to afford it and have space for it. But at least it's an original subject for once! The creativity and freedom of design is quite evident.
I'm perfectly happy with my Haunted Lighthouse, and I'm happy for people who want an UCS lighthouse.
No lighthouse in the Netherlands looks like this one, so unfortunately a no go...
Wait! I can always build a nice MOC out of this, something with a dune (no rocks in the Netherlands ??) and most probably a red and white colour scheme once again ??
Its Great Its Expensive Its a must for me WHEN i see a good discount.
In 2016 I bought the Scooby Doo Lighthouse set for £39.99 (75903). I know this new set is on a much grander scale but it does make you realise how far TLG have fallen as a company in just a few short years. It should be £150.00 maximum. The vulgarity of it all.
Turns out there is a cave !
Is that a dark blue baseplate?
I love the look of this set, but the pricetag is ridiculous. I'll be passing on this, for the foreseeable future. Maybe someday on sale, or with use of some points to reduce the price.
Nice, but no, due to price tag
Very pretty, but with so much great (and expensive) stuff coming out lately, no way this makes the cut.
I'm conflicted on this one. I love lighthouses, and the overall design is great. The rooms within the tower seem a bit out of place, but you can cover them up.
The additional pictures on the official site really make this set look much better. I really like the technique of using transparent garage doors to create the glass top. However, I do think the model could be improved. The all white structure is boring compared to some of the possibilities out there, like the diamond pattern of Cape Lookout, or any of the various spiral or ring designs. I think incorporating something like that would have made the structure more interesting.
The biggest factor in my indecision is the twin aspect of the functionality and the increased cost associated with it. It seems obvious that a good third of the cost of this set is for the motors and lights. At a glance, this seems like a waste. If the motorization ends up being something really neat and interesting, I'll likely end up buying this. Otherwise I may have to pass. Similar with the lighting. If it turns out to be cool, awesome, but as it is, it just doesn't seem worth it. If they're going to add the cost of batteries and motors and lights, they should go all in. Don't just illuminate the main lamp and the fireplace, have the whole house lit up. Give us a dozen lights throughout the structure.
I think this looks excellent, and a very nice companion to the Old Fishing Store. Really looking forward to seeing how realistically the light functions.
As for the price, my main interest is if this is a general release, a Lego exclusive, or a temporary Lego exclusive, as that's the only way to see if the RRP is relevant.
Temporary exclusives seem to be getting more common but Lego, for obvious reasons, appear a little reluctant to publicise this, or how long that exclusivity is due to last.
HUW: "Do you want us to discuss price?"
*comments section for new product is literally entirely about the price*
This looks like a fun build and at 54cm tall, a great display piece. Probably wont make this or next year's purchases, but if it lasts into '24 I could easily pick it up.
This looks wild, I would say this goes along well with the Old Fishing Store if you are going for that style oh, and it has a 32x32 baseplate yes!
HOW MUCH?
I like it better than i expected. Minifig scale is a big plus, the base could do with some more detail. I just wish the function was crank based (manually) with an option to motorise it, just like the most recent haunted house. That would have given people much more options and would have made the price a lot more palatable...
Sad about the price (I don't have that kind of money right now), but that is a beautiful lighthouse!
@Luka_Lobe said:
"looks great but with a ridiculous price. i wonder how sustainable is this new lego for adults business model? huge display sets... once i will fill my apartment with sets i won't buy new ones. and then what? "
Then you buy second apartment and repeat process...
Those prices are RIDICULOUS
For that price I’ll stick with 31051
For $380 CAD before tax, I'll take my chances with my boat hitting the rocks.
Really neat (the rock work looks pretty amateur though). However, I'm not seeing the value here even with the motor and light.
The powered up battery box is 35€, M-motor is 34€ (or 17€ for linear motor), lamp 10€. So even with this taken into account the price is still a deal killer. Is the lense pure silver? (honestly I am half-expecting silver stickers...)
It's a shame as the model looks really beautiful. As is, I'll take it as a motivation to make a lighthouse MOC.
The set looks great, but the price is horrific.
Shame, but it’s a hard pass at the moment.
Did anybody notice that the price is a tad too steep?
Wonderful inspiring set! Congrats to Sandro. I think I'll use my Saturn V to create a red-white banded version, and maybe use a BURP or two to reach the hidden battery compartment. Also very curious about the cave on the right.
Yes, the world is getting much more expensive, luckily I've got tons of LEGO to keep playing and building with (if I take older builds apart) and there's that aftermarket where I can get almost anything I need for MOCs!
Set 8293: LEGO Power Functions Motor Set cost $30 in 2013. With inflation, it's $38.15. So let's round up to $40. Lets say the set without the motor and light was $200. Add $40 and BOOM! That's $240, but I'd give LEGO room to bump it up to $250. So on conclusion, this is overpriced!
@yellowcastle said:
"By Gataka in Canada, 22 Jun 2021 10:03
I assume they'll maintain the microscale. At minifigure scale I would have been interested, thought it would have been expensive."
It is minifigure scale
A minor quibble, but why Aurora Point? It's a rock lighthouse surrounded by water, so Aurora Rock would seem more fitting. I assume 'Aurora' has some personal meaning to the designer. One of those things that would bug me so much I can see myself removing the sign!
yes, perfect addition to the old fishing store.
for 200€ i'm all in!
oh wait.
Surprised at all the negative reactions this is getting. Yes, it uses BURPs (probably to maximize space for the battery box and make it easier to remove it to change the batteries), but the base still looks gorgeous to me with all its SNOTted slopes and foliage. Plus, while I realize it's been seven years at this point, it doesn't feel that AFOLs were fawning over the reveal of 70751 Temple of Airjitzu, which also had a BURP-based foundation. So treating this model's foundation as KFOL-level simplicity seems like a huge disservice.
The price is steep for the piece count, but I obviously wasn't expecting a 10¢ price per piece for a set with a battery box, motor, and lights, and it's definitely more affordable than the only previous motorized Ideas set (21323 Grand Piano).
I'm also really impressed that the final set is minifig scale — despite only being a few centimeters taller than the original, with around the same diameter for the lighthouse itself AND the same size baseplate! It's not hard to imagine that the designer might've opted for minifig scale themselves if they'd believed it was possible to achieve that while maintaining the same general proportions. And I know for fact that a number of supporters of the project had commented either on the Ideas site or on other fan sites and social media about wishing that it could be minifig scale.
The cottage's furnished interior and enhanced architectural details (such as the brick-built dormer, quoins, shutters, rain gutters, and roof ridge) greatly enhance the amount of visual interest the set has to offer. Same with the sandy beach areas, seaside cave, vines/foliage, and more selective use of transparent tiles and slopes for the places where the waves break against the rocky spires and coastline.
I'm also really liking the new lens/reflector element the designers came up with that allows for a brighter, more focused beam of light while still using the existing Powered Up light elements. it's a part that I imagine could have great utility in illuminated MOCs and future illuminated sets, as well!
It's still bizarre to me that pretty much every time that a LEGO Ideas set gets revealed, all these sorts of refinements and updates are treated as a huge betrayal of the original concept proposed, when nearly all of them are the same sort of changes and refinements that regular sets would routinely go through in the process of developing them from a sketch model to final product.
I get how it might FEEL different when fans like us actually get to see the "sketch model" in detail months or years before the final design. But it's natural for a design to evolve between the initial pitch/proposal and final product, and frankly, I feel a lot of Ideas sets and regular sets alike would be much worse if they DIDN'T go through that sort of iterative development process.
In any case, while this is not going to be a first-day purchase for me, I could definitely see it finding a place in my collection eventually, since it's a display-friendly size and has a lot of the same sort of details that I've loved in other sets like 21325 Medieval Blacksmith.
And I'm eager to learn more about the set from stuff like designer videos, fan designer/set designer comments/interviews, and set reviews as those emerge in the weeks to come! There are certainly some things that aren't definitively addressed in the official description, pictures, and videos, like how the cables are integrated, how easily the battery box can be removed, how much noise the model makes when running, etc. But so far, I'm very impressed with this set's finished design!
@ForestMenOfEndor said:
"I probably won't buy this, but it does give me some ideas to improve the lighthouse MOC that I modified from 41380.
The value proposition is an interesting one. 10268 is one of my favorite sets, for a number of reasons, but it cost $200 for 826 pieces, which is awful on paper. This set has a similar mass, more than 1000 additional pieces, a newer and more expensive (and worse) power system, and it's $100 more. While that may seem overpriced, it also seems in line with the Vestas set (which, again, was absolutely a good value to me)."
This is my feeling. Both sets have multiple large pieces which affect the price per piece ratio negatively and include power functions parts which also increase the price. A 2000 piece set with some large pieces, multiple unique printed pieces, power functions, multiple lighted pieces, and the current affects of inflation, this does not seem that unreasonable.
Cool, but has somebody already mentioned the price of this thing...?
I could have sworn that this had Powered-Up mechanisms in it by the title and price point (edit: it does, this makes slightly more sense). Yeah no, if I had $300 to burn I’d buy the Daily Bugle instead, no questions asked. The kitten is cute but I question the effectiveness of having one on a rowboat.
Love the look, and I always wanted a substantially sized lighthouse to pair with 21310 Old Fishing Store. Having both of those creates a cool little coastline scene.
However the price here, wooof. Definitely waiting for at least a 20%/$60 discount.
@dingbat591 said:
"Did anybody notice that the price is a tad too steep?"
No, because they would almost certainly have mentioned it again and again .... and again.
.... and again.
Dear god. TLC please stop making so much excellent sets in the higher pricing range.
I need to have this. And about 10 other adult sets.
Anyone here with 2500 spare euro’s?
Just a couple things I noticed.
Someone said no Seagull, there is a seagull on the upper railing on the back of the box.
Someone asked about batteries and it does say batteries not included, so it will be battery run. Even that person probably realized it, but thought I'd mention it is confirmed.
A lot of folks are comparing the price per piece with sets that don't include battery packs, motors, lights which is a bit of apples to oranges. That said, I don't know if the cost for the electronics and pieces is a good value per se, but comparing part count vs a set without electronics isn't exactly fair. If you want to do that, at leats come up with an estimate (which a couple people did mention), subtract that, then compare maybe.
And certainly an expensive set can be off putting even if it's a good or not too bad a value. I know I have put off buying really expensive sets due to their cost/size...like the really large Star Wars sets (Falcon, Star Destroyer, AT-AT) for those reasons.
About this set, I really like it. I'm a sucker for nautical sets. I will get this one. Not on day one, but sometime before it retires for sure.
If this set is not for you for whatever reason, we are lucky that LEGO makes such a diverse line ups of sets with a variety of price points. My issue is always that there are more sets coming out that I really want vs space, cost, etc. If this set (or any set) isn't for you for whatever reason, there will probably be more that are.
And definitely not saying not to criticize things like cost, design choices, etc...there have definitely been some whackadoodle prices...not just really large sets, but even small/medium sets that their price doesn't seem to match with their value.
I was just a little surprised by some of the comments...mostly ones comparing price per piece with sets without electronics. Criticize the price if you feel appropriate, but you shouldn't just pick another set and say it has more pieces for less as justification. All parts aren't equal, just look at the art sets or dots sets, all the little 1x1 pieces...aren't the same as a battery pack, motor, light...or even more substatial pieces. PPP can give you some rough idea on some aspects of value, but it's very much not the whole picture.
Cheers!
Needs about 20 more seagulls. Or maybe some puffins would have been good that could perch on the sides of the cliffs. Porgs not welcome.
I like it, but as everyone else has said already - the price!!! Will have to wait for a significant gap in my LEGO spending before considering it.
No Bat Signal function?
I don't care about Powered-up features. Couldn't that have been optional, thus potentially reducing the costs?
@bricksintheattic said:
"A minor quibble, but why Aurora Point? It's a rock lighthouse surrounded by water"
Maybe it was originally on the point, but years of erosion have caused it to become detached, or perhaps it's still attached to Aurora Point at low tide!
@ShinyBidoof said:
".... and again.
"
You also a fan of The Horribly Slow Murderer with the Extremely Inefficient Weapon? :-)
@thebestnicknar said:
" @yellowcastle said:
"By Gataka in Canada, 22 Jun 2021 10:03
I assume they'll maintain the microscale. At minifigure scale I would have been interested, thought it would have been expensive."
It is minifigure scale"
This was a snapshot of one of the comments from June 2021 when this set was first selected. And at the time, a number of us were concerned about it staying microscale. I'm very excited (as I'm sure is @Gataka) that this was upsized. :o)
I suspect there are a lot of reasons that the price is so high, and I do feel it's really a stronger set after being reworked. Despite being enlarged to minifigure-scale, it's majestic but not overwhelming or badly proportioned. I admire how easily it can be opened up to expose the interior details. It certainly blends well with the Old Fishing Store, and I'd love to know more about the mechanism of the main light.
But, like @kmvk83 , I feel there are too many excellent sets in this price range for me to commit to buying this one. Probably a very regretful pass for me.
@kolaxanthe said:
"I don't care about Powered-up features. Couldn't that have been optional, thus potentially reducing the costs?"
The name of the Ideas submission was Motorized Lighthouse, which has been retained for the official set.
The point of the set is that it is motorized. Otherwise they could have just built a lighthouse, stuck a light brick in the top and called it done.
I can't see how they could have possibly done this without the electronic components unless they had drastically changed the original submission. Even if the turning action was manual the light would still have needed the battery box and light components.
I don't know if the price is fair or not, but I do know that comparison with sets without electronic components is ridiculous. Someone needs to add up the retail price of the components (I would but I don't know what battery box they're using) subtract that from the price and then do ppp calculation.
Too expensive for my taste. Very well designed, and the light and motor looks cool, but I cannot really go for it at such a steep price.
Hope it'll drive a reissue of 21310 like they've done with the Saturn V and Ship in a Bottle sets.
Why'd ya spill yer beans?
@chrisaw said:
"It’s interesting that they went the opposite way and removed colour from the original submission.
Still absolutely no idea, even after the leak a week ago, of how this is motorized or what the light is. Brickset review soon?"
LEGO's product listing gives part numbers:
"A battery box (6380609), medium motor (6290183) and cable with lights (6238858) power the lighthouse’s rotating light and the cottage’s glowing fireplace"
"Boat does not float" ???
It definitely does!
@bananaworld said:
"
"Boat does not float" ???
It definitely does!"
Only on the calmest of seas.
No, just "NO" ! It's nice looking but the price is too high. I would have thought 200€ was a hard limit on this.
@Nytmare said:
" @bananaworld said:
"
"Boat does not float" ???
It definitely does!"
Only on the calmest of seas."
Or the roughest of bathtubs.
Can someone please explain the economics of why LEGO's electrical components cost so much, and also why people jump to defend that cost.
Programmable stuff, connected to apps, and motors with positional-sensing: sure, maybe that's justifiable, but battery boxes, LEDs, & the basic motor required for this lighthouse...? Those things cost PENNIES to buy in bulk, even decently robust ones. Why does encasing it in a LEGO-compatible plastic shell suddenly mean people justify the extravagant cost of this set?
I really like the look of this set, though I'll admit I don't recall what the original submission like like. I love lighthouses and think they look great as a Lego set.
However, i already own at least four Lego lighthouses and this set is very expensive. I also don't think Powered Up is worth the money.
So I'll pass.
@bananaworld said:
"Why does encasing it in a LEGO-compatible plastic shell suddenly mean people justify the extravagant cost of this set?"Have you ever thought how much it costs to put the name on every single stud?! That's a lot of work!
love this but the price is sh*t. Saturn V has only ~100 fewer pieces but costs less than half
Price aside, it's an interesting set very nicely expanded from the original idea to minifig scale with some good details, and would look nice on display. I'm just not sure if I like it more than the other sets available this year. I'll be waiting for the review on this one to make my mind up.
I wish them well..
I don't think I can swing yet another expensive set. In the olden days when I tried to "catch them all." But now I need to wisen up a bit.
It looks incredible, but not enough to knock off other items from my wantlist.
@CDM said:
" @chrisaw said:
" Still absolutely no idea, even after the leak a week ago, of how this is motorized or what the light is. Brickset review soon?"
The motor and battery pack are housed in the base and I suspect there is a vertical shaft offset within the tower structure that gears the light. The video on lego.com briefly shows the new lens-like element but it's hard to see the actual light source. A corded light would bind as the wire turns so the light itself must stay static while a lens and reflector rotate. That or the light source itself is button battery operated with no wire issues. Whatever the case, I'm also interested to see how all this works.
But that price...yar, that price is as salty as the unforgiving sea.
"
On the official site there's more pictures and details, it contains a battery box and a motor and two new LED light elements that are connected by cables - one for the hearth in the cottage, and one for the top of the lighhouse. The motor and battery box are probably inside the island itself, the cable runs up one side of the lighthouse tower and there's a technic axle running up the other side, with a turntable mechanism at the top where the light and lens sit that's geared up to spin. I'm also very curious as to how they got the LED to spin without getting the cable all tangled up, especially since the cable doesn't run central to the point of rotation. It's possible that the light element itself doesn't spin, but a housing around it that contains the lens on one side and an opaque shield on the other sides.
Should hopefully be a lot brighter and a lot easier for display than the standard lightbricks we've been using for years, but it would be great to have the option to forego the battery box and just have something like this plugged directly into the wall.
https://www.theverge.com/2022/8/18/23311743/lego-motorized-lighthouse-fresnel-lens
A fresnel lens built with small clear pieces would be awesome. Hope it has one. The functional heart of a lighthouse.
It’s great, maybe could be taller, house could be bit bigger. But £265? Really? This should be £150. Lego prices are getting ridiculous. The bubble will burst soon
Awesome set but I LOVE those minifigs! Finally some era appropriate minifigs. The lighthouse keeper is awesome, I really want his torso print and hat. That could be useful for train conductors, telegraph boys, ship's officers, all kinds of things!
The lighthouse itself looks really good, the cottage is great and even the boat is really cool. How much will this cost in Australian dollars? That's the only problem for me really. Oh and also that I have the original Creator lighthouse (I forget when it came out, possibly 2009??).
@harbormaster said:
"A Fresnel lens built with small clear pieces would be awesome. Hope it has one. The functional heart of a lighthouse."
If you look at the official pictures from LEGO there is a close up of the Fresnel lens.
I think this rocks, it reminds me a bit of the Vesta wind turbine, which I also own. I hope the wire placements on this on the baseplate are more forgiving.
I’m a bit surprised they’ve gone with a baseplate what with so many sets that could have one, getting a brick-built base instead. This set, with its round-ish base and smaller than a baseplate, I think should have one. A few square inches of saved real estate is welcome so I think I’ll rebase mine onto a brick built base.
@yellowcastle said:
" @thebestnicknar said:
" @yellowcastle said:
"By Gataka in Canada, 22 Jun 2021 10:03
I assume they'll maintain the microscale. At minifigure scale I would have been interested, thought it would have been expensive."
It is minifigure scale"
This was a snapshot of one of the comments from June 2021 when this set was first selected. And at the time, a number of us were concerned about it staying microscale. I'm very excited (as I'm sure is @Gataka) that this was upsized. :o)"
Yes, new scale is right for me! At minifig scale there's more detail, I can easily combine it with my other things, or use characters to set up scenes and stories, etc. Microscale doesn't do much for me.
I'm glad I was wrong about them keeping the microscale. It did turn out expensive, but that's unavoidable at this point.
@jkb said:
"Looking at the price, I regret not to buy the HS lighthouse once again.
But then, we didn't have a Creator lighthouse in a while..."
31118 : Surfer Beach House has a very small lighthouse alternate build, but not very special.
31108 : Caravan Family Holiday is still available as well and I do think for an alternate build it's one of the better from 3-in-1 sets that aren't Lighthouse main builds.
I'm not saying those sets are worth it to buy just for the lighthouses tho.
But yeah a new version of 31051 : Lighthouse Point would be nice.
I currently don't have a lighthouse structure built, so I'll probably rebuild 31108 as a lighthouse , and then upgrade it.
@WizardOfOss said:
" @ShinyBidoof said:
".... and again.
"
You also a fan of The Horribly Slow Murderer with the Extremely Inefficient Weapon? :-)
"
OH! You guys mean, like, spoons? Let's meet in the cavern from 70431
@Pollywanna said:
" @CDM said:
" @chrisaw said:
" Still absolutely no idea, even after the leak a week ago, of how this is motorized or what the light is. Brickset review soon?"
The motor and battery pack are housed in the base and I suspect there is a vertical shaft offset within the tower structure that gears the light. The video on lego.com briefly shows the new lens-like element but it's hard to see the actual light source. A corded light would bind as the wire turns so the light itself must stay static while a lens and reflector rotate. That or the light source itself is button battery operated with no wire issues. Whatever the case, I'm also interested to see how all this works.
But that price...yar, that price is as salty as the unforgiving sea.
"
On the official site there's more pictures and details, it contains a battery box and a motor and two new LED light elements that are connected by cables - one for the hearth in the cottage, and one for the top of the lighhouse. The motor and battery box are probably inside the island itself, the cable runs up one side of the lighthouse tower and there's a technic axle running up the other side, with a turntable mechanism at the top where the light and lens sit that's geared up to spin. I'm also very curious as to how they got the LED to spin without getting the cable all tangled up, especially since the cable doesn't run central to the point of rotation. It's possible that the light element itself doesn't spin, but a housing around it that contains the lens on one side and an opaque shield on the other sides.
Should hopefully be a lot brighter and a lot easier for display than the standard lightbricks we've been using for years, but it would be great to have the option to forego the battery box and just have something like this plugged directly into the wall. "
There's a mirror (or some kind of reflective sticker) behind the lens redirecting the light into it, so the LED below the turntable doesn't need to move.
@TeriXeri Yeah, I own these, but I'd have to take apart the main sets - which is out of question. 31051 would be my first choice with all its possibilities. Had a lot of fun rebuilding and rendering it in Studio. 2nd place is 70431 and 3rd 5770.
God no! Not for that price! Ridiculous...
@jkb said:
"OH! You guys mean, like, spoons? Let's meet in the cavern from 70431"
But.....is it safe?
Why is nobody commenting on the price?
@WizardOfOss said:
" @jkb said:
"OH! You guys mean, like, spoons? Let's meet in the cavern from 70431"
But.....is it safe?"
Depends on who's having he spoons...
For a change the final version looks better than the original fan design. And I do really like the dark blue baseplate.
But 300€ for not even 2100 pieces?
Absolutely NOT.
This is extremely overpriced.
And I don't care for the excuse "oh but it's motorised". Yes. It is. But that doesn't justify it costing almost double the price the set would be worth it if fairly priced. The set with this site and this amount of pieced should be around 200-210€ tops.
I remember LEGO trying to sell variations of the same set? Yeah, they should try it with this one too. Release a non-motorised version with a fairer price (not that LEGO even knows what fair prices are these days). See which people would pick.
I tell you which I'd pick: the non-motorised version.
As it stands I like the set, but I'm not buying it unless I find it with a very good discount on top.
$299.99
- $49.99 for Hub
- $39.99 for Technic™ Large Motor (or same-priced equivalent)
-$9.99 for Light
= $200.02 for the cost of the remainder of the set
$200.02 / 2062 pieces = $0.097 per piece, putting it UNDER the relatively standard $0.10 per piece for a non-branded set. Are the Powdered Up pieces exorbitantly-priced? Yes, definitely, but this set is still a bargain if you take those pieces at their face values.
@Aanchir said:
"Surprised at all the negative reactions this is getting. Yes, it uses BURPs (probably to maximize space for the battery box and make it easier to remove it to change the batteries), but the base still looks gorgeous to me with all its SNOTted slopes and foliage. Plus, while I realize it's been seven years at this point, it doesn't feel that AFOLs were fawning over the reveal of 70751 Temple of Airjitzu, which also had a BURP-based foundation. So treating this model's foundation as KFOL-level simplicity seems like a huge disservice.
The price is steep for the piece count, but I obviously wasn't expecting a 10¢ price per piece for a set with a battery box, motor, and lights, and it's definitely more affordable than the only previous motorized Ideas set (21323 Grand Piano).
I'm also really impressed that the final set is minifig scale — despite only being a few centimeters taller than the original, with around the same diameter for the lighthouse itself AND the same size baseplate! It's not hard to imagine that the designer might've opted for minifig scale themselves if they'd believed it was possible to achieve that while maintaining the same general proportions. And I know for fact that a number of supporters of the project had commented either on the Ideas site or on other fan sites and social media about wishing that it could be minifig scale.
The cottage's furnished interior and enhanced architectural details (such as the brick-built dormer, quoins, shutters, rain gutters, and roof ridge) greatly enhance the amount of visual interest the set has to offer. Same with the sandy beach areas, seaside cave, vines/foliage, and more selective use of transparent tiles and slopes for the places where the waves break against the rocky spires and coastline.
I'm also really liking the new lens/reflector element the designers came up with that allows for a brighter, more focused beam of light while still using the existing Powered Up light elements. it's a part that I imagine could have great utility in illuminated MOCs and future illuminated sets, as well!
It's still bizarre to me that pretty much every time that a LEGO Ideas set gets revealed, all these sorts of refinements and updates are treated as a huge betrayal of the original concept proposed, when nearly all of them are the same sort of changes and refinements that regular sets would routinely go through in the process of developing them from a sketch model to final product.
I get how it might FEEL different when fans like us actually get to see the "sketch model" in detail months or years before the final design. But it's natural for a design to evolve between the initial pitch/proposal and final product, and frankly, I feel a lot of Ideas sets and regular sets alike would be much worse if they DIDN'T go through that sort of iterative development process.
In any case, while this is not going to be a first-day purchase for me, I could definitely see it finding a place in my collection eventually, since it's a display-friendly size and has a lot of the same sort of details that I've loved in other sets like 21325 Medieval Blacksmith.
And I'm eager to learn more about the set from stuff like designer videos, fan designer/set designer comments/interviews, and set reviews as those emerge in the weeks to come! There are certainly some things that aren't definitively addressed in the official description, pictures, and videos, like how the cables are integrated, how easily the battery box can be removed, how much noise the model makes when running, etc. But so far, I'm very impressed with this set's finished design!"
Say more things that make sense, I dare you.
Looks great, but that's an awful lot of money for a 32x32 Dark Blue base plate... Is Ferrari about to release a new super car or something?
I like it, but not at that price, I think LEGO really is testing people's sanity with this one...
Lovely model but at $470AUD its a hard no. For comparison, the Medieval Blacksmith is $280AUD and has 2164 pieces - 100 pieces more than the lighthouse. Surely it doesn't cost an extra $200 to motorize?? I have to agree that Lego seems to be loosing touch...
@whaleyland said:
"$299.99
- $49.99 for Hub
- $39.99 for Technic™ Large Motor (or same-priced equivalent)
-$9.99 for Light
= $200.02 for the cost of the remainder of the set
$200.02 / 2062 pieces = $0.097 per piece, putting it UNDER the relatively standard $0.10 per piece for a non-branded set. Are the Powdered Up pieces exorbitantly-priced? Yes, definitely, but this set is still a bargain if you take those pieces at their face values."
FYI, product description on LEGO's website says this has a "battery box, medium motor and cable with lights", so $34.99 + $16.99 + $9.99 of Powered Up if you want to break it down that way.
Love this, but the price is too high. Still need to get the Lion Knight’s Castle, so I think I can wait for a bit.
Yet another ludicrous ripoff price. Not that anything else should be expected going forward.
I seen it! Ye're fond of me lobster!
I have read somewhere on these comments that the ppp for this set is apparently outrageous.
So 2065 pieces for €299.99 (a ppp of 0.145) is no good.
How about 2062 pieces for €205.02 (a ppp of 0.099) is it better?
€299.99 - €49.99(hub) - €34.99(large motor) - €9.99(light) = €205.02 (and subtract 3 parts).
The lady in the rowing boat seems to be in a jolly mood.
If it was $200, I might consider it. But since I built my own out of two 31051 sets and 3rd party lighting effects, the only way I see myself getting this is as a gift.
The bigger issue I have is Lego's continued dependence on batteries, and lots of 'em. For a company who claims to want to be greener, why no alternate power methods yet? Especially for display sets like this or 10268 that aren't moving anywhere once they're built.
So assuming this set starts exclusive, but gets released to selected outlets in a few months (as mooted by Promobricks), I'll take a proper look approaching Xmas. Around £200 would, I think, be bearable (Although that will depend a lot more on what energy prices are doing, approaching the middle of winter, than Lego prices).
Having just returned from the Gaspé region I am completely enamoured with this set. The price while steep, is not made up of excessive 1x1 plates that make my bonsai tree appear a great value. It’s been said before, but the price per piece metric does not always reflect the final product’s worth.
@HOBBES said:
"I have read somewhere on these comments that the ppp for this set is apparently outrageous.
So 2065 pieces for €299.99 (a ppp of 0.145) is no good.
How about 2062 pieces for €205.02 (a ppp of 0.099) is it better?
€299.99 - €49.99(hub) - €34.99(large motor) - €9.99(light) = €205.02 (and subtract 3 parts).
The lady in the rowing boat seems to be in a jolly mood.
"
As someone already mentioned, the product description states it has a battery box, a medium motor and cable with lights.
After watching Jang’s overview, this seems like a better value than I originally thought but still pricey.
Setting aside the pros and cons like PPP, large rock pieces that people don’t like and guesstimations on internal electronics costs I still think this is a $240 set max in terms of value. But with the recent price increases $300 isn’t surprising.
@bananaworld said:
"
Can someone please explain the economics of why LEGO's electrical components cost so much, and also why people jump to defend that cost.
Programmable stuff, connected to apps, and motors with positional-sensing: sure, maybe that's justifiable, but battery boxes, LEDs, & the basic motor required for this lighthouse...? Those things cost PENNIES to buy in bulk, even decently robust ones. Why does encasing it in a LEGO-compatible plastic shell suddenly mean people justify the extravagant cost of this set?"
There are two types of replies there: people who are shocked by the price and people who are shocked by the price but still want the set, so they come up with reasons why the price is OK. So any excuse will do.
It has PoweredUp components, battery box, motor and cable with lights included in the kit.
That's about $70- worth of stuff in addition to the 2000+ pieces (w/Burps, new element, etc).
Not saying it's a great price, but I understand why it's $300usd.
Another, I'll work on saving for down the road.
@Tc99m said:
"Wow! Won’t be buying this (no room to display it), but it looks amazing! "
My thoughts exactly!
AU$469.99 is just too expensive. Nice looking set though.
Here's the problem for me. It's nice that this has a working spinning light made with care, really appreciate the new parts... but is watching that light turn for a bit once in a while worth what feels like a hundred dollar extra for Powered Up and batteries?
If this were like a lamp that I could plug into the wall and just turn on for basically forever, use it as a fancy night light, always on display, then I'd appreciate it everyday 'till the parts wear out. However as is, being battery powered, it becomes a novelty that I will tire off quickly, already have too many batteries to manage in my life, and then maybe show off to someone once a blue moon.
So there's a high initial cost and then an ongoing cost to that feature. While it is a nice touch, there isn't all that much to it. Lens is neat but I can marvel at a little light that spins only for so long. So the Powered Up premium is tough to swallow.
Ah well, this is LEGO so I just need to find a way to get more use out of those weirdly expensive electronic bits. Think think think.
The rest of the model I'm quite happy with, thought if I do get it I'll brighten up/saturate the colors, like LEGO usually does, and add more life to that barren rock. Needs more seagulls in particular.
Lego: let’s price the lighthouse at Nintendo Switch’s current price and see how many people buys it over the Switch.
Not sure if this was mentioned. Why not take motorized stuff out, and have 2 options build... Buy these and Lighthouse can be motorized.. parts not included.
Would make AFOLS and everyone whose bought motorized items before, real happy.
or 2 different sets.. 1 items included 1 not.
For families buying as gift buy all included
edit.... cost of words on box or instuctions doubt never happen.
It looks that new dark ages for Lego has come
@TheBrickshipyard said:
"@ Gataka from Canada
You totally get it: this set is a one trick pony with a steep buy in to see the trick. A rotating light is not that amazing and could have been done mechanically with technic gears and a handle, and one light brick. No battery boxes, cables, hub, and special one off lens. What should be a straight forward set is instead way over engineered. So subtract at least $100 right there...
Also, some guy mentioned alternate methods of powering these things besides old school batteries and the suggestion makes good and greener sense. If Lego is going to the length of making a special light lens then it can also develop a rechargeable battery box that maybe connects to a small solar panel that sits away from the model. In some cases on the model if the panel fits the scene, like a roof top building. "
In all fairness, 10268 was a one-trick pony as well. Nothing new for TLG.
As for alternative power, solar would be a great idea, but it would likely add another $200 to the cost of the set. I was originally thinking small... something that could plug straight into an outlet. A voltage adapter and a plug is all that'd be necessary.
@Koend1999 said:
" @Tynansd said:
"It’s great, maybe could be taller, house could be bit bigger. But £265? Really? This should be £150. Lego prices are getting ridiculous. The bubble will burst soon "
I think all the current turmoil about LEGO raising prices made people have unrealistic price expectations.
I compare this set to the Vestas Turbine, which had less than half the number of pieces, and less electronic components, and cost 160 GBP in 2018, which is 180 GBP today. This set costing 265 GBP is maybe a tad high, but claiming it should cost 150 GBP is just you being disappointed in the price and taking your dreams for reality.
"
At the end of the day, it’s still just pieces of plastic that no one really needs in their life.
Plenty of comments saying the set isn't that overpriced because it has electronic parts, which are themselves outrageously overpriced.
Baffling.
If motorization is the true reason behind this ridiculous price (doubt it, overpriced even with the pf components), then the set should be produced with manual operation and optionally upgradable with power functions for those concerned. The same way fairground sets are produced...
Plenty of comments saying it's not expensive because xyz is the same price or more expensive.
Rubbish. Just because xyz is overpriced as well doesn't justify something else being overpriced too.
I'd love to have this model, but will not be paying that sort of money for a fancy ornament on a shelf.
People need to stop acting like the electronics included are somehow worth $100. You can buy a fully-featured smartphone for $100 that is infinitely more complex to design and manufacture than these crude electronics LEGO includes in their sets. There is no way on earth a battery box, a motor and a couple of lights are anywhere close to $100, not even with a LEGO logo on them.
@Koend1999 said:
"The question is: how do you determine whether something is extremely overpriced? That is all in the eye of the beholder, no?
I think there are plenty arguments (ppp, actual pieces, electronic components, comparison with other LEGO sets) to suggest that this is maybe a tad overpriced, but not extremely overpriced as some people say."
You're missing one: comparison with other brands. Obviously you can't get the exact same thing (well, that probably won't take that long, but that's not the kind I'm talking about), but when looking at comparable products Lego is usually (but not always) either (much) more expensive, or you just get a lot less (or with more obvious corners cut).
In the end Lego is not some exclusive high-end product, it's cheaply mass produced stuff that is sold at a huge profit margin, from a company that increasingly cares more about profits than quality. They sure have some qualities that warrant the price to some degree, and that's why we all keep being Lego fans. But for some sets, even especially good ones, the price can be pretty hard to justify.
2065 pieces €299.99 compared to
2708 pieces €249.99 (including Marvel fees) for the Sanctum Sanctorum
Unless I can connect this lighthouse to my Alexa the price hike for the electronics seems very unreasonable.
@Koend1999 said:
"I am sorry, but your points are mostly invalid. Alternative "Lego" brands do not have the costs that LEGO has. They spend a lot less on design of parts, on R&D, on packaging, on environmental research, on design of sets (which even partially are stolen from MOC'ers), on licensing, etc. They do not have their own factories, but source bricks from bulk producers (like GoBricks). Etc etc etc. Please do not compare apples to oranges."
Well, there was a reason I already mentioned the copycats myself. I don't consider those competition as long as they don't play by the rules.
(And usually are inferior in quality. Selling the same product for a fraction of the price while still making a profit comes at a cost...)
But they do increasingly more design their own unique parts, which in a few cases have even been copied by Lego. Packaging.....very much a mixed bag, as some actually offer much better/nicer packaging than Lego does (I'm not talking plastic bags straight from China....). Environmental research, really? And honestly I don't care who produces the stuff, as long as the quality is there (which can sometimes be a bit of an issue with Lego...). Don't do yourself what others can do better or cheaper. Licensing is a thing indeed, but don't you think Lego is going a bit overboard with that, especially looking at Technic?
"The only competitor I see that is similar is Cobi. However, they are a lot smaller and thus have a lot less overhead than LEGO, so also not fully comparable. But at least they design their own sets, pay licensing costs, design their own parts, have their own minifigs, etc... But their target market is obviously different: they are much more aimed at adult model collectors, and hardly have any kids toys left. If you look at their prices for their largescale cars, they are between 140 and 150 EUR for 2'000-ish pieces. LEGO usually charges approx 170 EUR for a similar set, but probably has higher licensing costs since they just have "sexier" licenses (Porsche, Ford, Chevrolet vs Opel, Citroën, Trabant)."
In what what is Ford or Chevrolet sexier than Opel or Citroën? Or Maserati? Also, when looking at those large scale cars, let's not forget that Cobi makes quite a number of specialized parts (something I'm actually not necessarily a fan of, but it is a big cost factor), and exclusively uses prints (and lots of them!). I think it's fair to say that despite their lower price, Cobi cuts a LOT less corners than usually Lego does. Is it weird that I think a 2269 piece Maserati with exclusively prints at RRP €150 represents much better value than a 1456 piece Camaro with stickers (that even look bad in the official pictures!) at €170?
As for smaller so less overhead....sure, in absolute numbers very much. But per set sold that shouldn't be unless Lego is doing something VERY wrong.
"Also, LEGO's profit margin is approx 25%. This seems higher than the competition. For example, the profit margin of Hasbro is 6% or similar. However, LEGO is privately owned and uses large chunks its profits to e.g. finance the LEGO foundation and other things. Hasbro, on the other hand is a public company. Trust me, a 25% profit margin for similar privately owned companies is perfectly normal."
So it's all CSR, not just for the Ferrari collection of the CEO? ;-)
Let me make one thing clear, I don't hate Lego, I am still very much a fan of their products (aren't we all?) and I do understand they need to make money too. And the others very much are no saints either. But there's a whole world beyond Lego and it's good to put things into perspective.
I still spend (much) more on Lego than on any competitor, but in recent years I have bought quite a number of other sets. Most from Loz, (mini blocks, so not compatible). And yes, these are straight from China so no fancy packaging. But we're talking mostly 700-900 piece sets for less than €10 (including shipping and tax!), and a few bigger ones. So far no quality issues whatsoever (just absurd amounts of s
We can show Lego our opinion by not buying the set until it collects dust in shelves and is sold 40% off. If you buy it at this price, they wil do it again in the future, it is really simple as that. Inflation can be reduced by consumer (OUR) behavior.
The other thing I’d say is, apart from being overpriced, it looks to lack stature. It seems to be not tall enough when compared with the minifigs. The lighthouse itself could have a larger circumference, be a couple of storeys taller.
@Patrik78 said:
"If motorization is the true reason behind this ridiculous price (doubt it, overpriced even with the pf components), then the set should be produced with manual operation and optionally upgradable with power functions for those concerned. The same way fairground sets are produced..."
I’m sure Lego makes a ton of money off the sale of the motor. Their board of directors would disapproved. Which is all Lego cares about currently.
For 120 €, sure. Say 150 € because of the functions. But 300 €? No, thank you.
@Koend1999 said:
" @Patrik78 said:
"We can show Lego our opinion by not buying the set until it collects dust in shelves and is sold 40% off. If you buy it at this price, they wil do it again in the future, it is really simple as that. Inflation can be reduced by consumer (OUR) behavior."
Sorry, but if you believe that, then you know nothing about economics. Inflation IS usually reduced, by people buying less stuff, and stuff thus becoming less scarce, and thus less expensive. But that is theory. There are multiple other factors that can impact inflation.
But yeah, if they manage to sell the stock, the price was set up right...
Prices of individual goods on the other hand will not be directly impacted by the conscious decision of individual people not to buy them. The only thing that could happen is that they might indeed sit on shelves and go on sale in some shops. But then you assume there are multiple sellers, and thus that the set is not exclusive. In any case, what you describe has nothing to do with inflation."
There is inflation and there is greedflation, which can be fought. This set is a nice example of the latter.
But yeah, if they still manage to sell the planned and produced stock the price was just set up right and previous comparable sets were priced too low.
^ We have just as few facts to validate that these prices are primarily inflation driven. We are all working without a net here.
Just an idea but it would have been fitting if this came with a soundtrack like some Art sets do featuring ambient noises to set the mood and trigger this "mindfulness" LEGO likes to talk about. Steady waves, distant birds, lonely winds, wash of rain, occasional fog horn, etc.
It would help cover up the motor noise at the same time. Guess I'll DIY my own.
Anyway, the price would be perfectly acceptable if this included an out of context goat.
@Koend1999 said:
"Not going to go through all your comments, since that would lead us too far."
I'll try my best not to ramble on too long ;-)
"Ford, Porsche and Chevrolet are global brands. Opel and Citroën are not. I am sure that there is globally a lot more interest in a Camaro, a Mustang or a 911, than in an Open Manta or the new Maserati hypercar."
They are all part of Stellantis, which is as much a globally operating as any of the others (and bigger than FMC. But sure, some models will be more interesting than others. But does that account for tens of euros of difference? I truly wonder how much such license fees would be. Especially since there are also so many other cheap yet licensed toys around.
"But keep in mind that making these prints and special parts at a large scale is a lot more complex than on a smaller scale like Cobi does it. LEGO probably also has very strict guidelines regarding how many different parts they can have in their total portfolio, i.e. if they introduce say 300 new parts per year they also have to stop producing 300 other parts. And yes, every new printed piece is a new part."
Yet Lego keeps introducing new colors (often just slightly different from an existing one, and I'm not talking about the ongoing color consistency problems) resulting in tons of new parts every so often....
But sure, you can't infinitely scale up the logistics involved. But on the other hand, how cost effective can Cobi produce with such a huge parts inventory relative to the number of sets they produce? Just looking at that Maserati, if you include prints Cobi introduced dozens of new parts for just a single set. A set that won't sell in the millions. And specials parts (and therefore moulds) that have to be developed for such a (relatively) low volume set are very expensive.
Also, the moment you have to hold back on quality just to keep growing, as a company you have to ask yourself if you're on the right track. Lego presents itself itself very much as a premium product, yet the quality isn't necessarily always there. And that should be a worrying trend.
"I personally do not like the Cobi cars. I do not like that they have no windshields, and I do not like the way they are built, with a very solid base of black bricks on the side. I much prefer the combination of simple Technic and system pieces in the more recent LEGO cars."
I think both methods have their merits and drawbacks, I wouldn't consider one better than the other. But hey, have you ever seen a Cobi car with a too flat, milky, scratched windshield? ;-)
"And yes, I realize that that what I write here is speculation and subjectivity from my side."
This indeed. Lego can, completely regardless of the actual costs, ask higher prices since they know they will get away with it. Cobi could offer that Maserati at a loss for €50 and it still wouldn't make a dent in the Lego sales. That's the position Lego is in. But nothing lasts forever, other overly arrogant giants have fallen before.
"Finally, regarding profit margin. LEGO is a large company, that puts a lot of money in R&D, design and, yes, improving the environmental concern regarding its product. LEGO also pours hundreds of millions into its LEGO foundation. YOu cannot compare that with Chinese companies like CADA, or a small niche Polish producer like Cobi."
For some part surely true, but still very much speculation. And if you make billions, it's not that hard to spend millions, in large part just for marketing reasons.
"Btw, Cobi prices are also on the rise. I think that the larger they become, they will realize that certain things become infinitely more complex, and that they will either have to simplify or increase prices to keep their profit margins up."Myabe they're just smart and follow what Lego is doing just so their CEO can also start his own Ferrari collection ;-)
(And sorry, yet another long post....But hey, at least I tried!)
But hey, on a positive note: I just noticed Tiago Catarino released a review of this set: https://www.youtube.com/watch?v=x1MfbUqMX7s
EDIT: unsurprisingly he likes it quite a bit!
I do think this confirms the light effect is rather weak, though I don't see how they could have done better without more specialized pieces. Maybe a more reflective sticker for the mirror might help, as the one supplied doesn't seem that great?
EDIT 2: only now did I notice the review by Huw.....
Definitely way too overpriced. Should have been around $200 to $200 for an idea set that is similar to the modular line for 2000 pieces. Would have been a nice set but the price is really disappointing, as is the case for almost every lego set these days. I know it's "motorized" but still.
@Koend1999 said:
"
Greedflation? Sorry, but that is just "conspiracy theory" talk to me. That sounds like what you really want is to fight big companies, because they set their prices too high for you to afford or to buy. Problem is: you are making massive assumptions there, claiming that they are just ripping you off, and have zero facts to back up your emotional reaction to the price.
"
No assumptions have to made. The profit margin of TLG was ~25% in 2021, there is no reason to assume the company would not want to keep it at the same level.
At the same time, there have been and will be massive investments - expansion on the Mexico factory, a new factory a few states up in Virginia, then we have the Lego house, the yearly Legocon.
Having worked for (a decade back) the largest conglomerate in the world, let me assure you that as the company gets bigger, the amount of fat increases more than linearly. I do not see why TLG would not follow the same trend. This leads to higher overall costs, lower profits margins, and eventually to product price increase.
It is “greedflation”, no less. It’s “what can we get away with charging because some mug somewhere is sure to buy it?” rather than “what’s a sane price for a shelf display piece?”
There’s been lots of talk about competition, when the biggest competition, actually, is people just not buying it, or buying something completely different instead. In my case, if I’d got £265 to spare, there’s a bunch of stuff higher up my priority list, even just considering discretionary purchases, and none of it is Lego.
That’s the core issue with overblown prices.