76210 Hulkbuster available now

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Hulkbuster

The decidedly controversial 76210 Hulkbuster is now available on LEGO.com for VIP members.

Our review of the largest Super Heroes set yet released can be found here.

Buy 76210 Hulkbuster at LEGO.com »

76 comments on this article

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By in United States,

Thanks for the tip, but hard pass.

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By in Switzerland,

Poor guy, looks so ugly and lame.

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By in United Kingdom,


And the crowd goes mild!!

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By in New Zealand,

Even the dust doesn’t want to be collected.

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By in United Kingdom,

Oh dear. Someone's left the gate open, and the sheep have escaped again.

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By in United Kingdom,

@sjr60 said:
"Oh dear. Someone's left the gate open, and the sheep have escaped again."
I’d rather it be goats escaping.

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By in Netherlands,

Even when Lego puts it on sale for 40% off (and they sure will) it is too expensive.

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By in Poland,

yay can't wait to buy it ... .... ... NOT xD

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By in United Kingdom,

"Buy 76210 Hulkbuster at LEGO.com"

No, and you can't make me.

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By in United States,

I can't wait to buy it.... in 6 months when it's 50%.

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By in United Kingdom,

I didn’t even appreciate the fact it was now the biggest Super Heroes set. What a waste. You’d far rather try to get hold of the old Helicarrier or the 1989 Batmobile, even though they’re marked up a lot since they retired.

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By in Australia,

It's one of the sets of all time.

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By in United Kingdom,

Another over-priced and unwanted November release.

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By in Singapore,

Only a matter of time before it ends up like the queer eye set at 40% off and I feel the queer eye set is way better than this

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By in United States,

Seriously I hope this sells so poorly that they never do something this I’ll-conceived again.

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By in United States,

A lot of you have mentioned it going on sale - how soon do we think LEGO themselves mark it down? Before Christmas?

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By in United States,

Betcha they made several hundred and like 10 get sold.

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By in United Kingdom,

Pass pass passed

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By in United States,

This could have been the most epic APRIL 1 announcement.

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By in United States,

I can't wait to not pick it up.

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By in Canada,

It would be good to know how representative of the general population Brickset members are. Knowing this, we could do some statistical inference and have a better idea of potential future rebate.

Even if this set was perfect (correct proportion, no unsightly gaps everywhere, price, etc) this is not something I have either room nor interest to buy. The sole reason why I love sets like these: potential new parts and parts recolour (there has got to be a better choice of dark red and gold parts now!).

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By in United States,

I can sence Ransom_fern parting his out to make it look somewhat decent

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By in United Kingdom,

I'd rather have the £470+ in the bank thanks.

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By in United States,

We should try to regularly inquire with our local store staff on how it’s doing.

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By in United Kingdom,

@HOBBES said:
"It would be good to know how representative of the general population Brickset members are. Knowing this, we could do some statistical inference and have a better idea of potential future rebate.

Even if this set was perfect (correct proportion, no unsightly gaps everywhere, price, etc) this is not something I have either room nor interest to buy. The sole reason why I love sets like these: potential new parts and parts recolour (there has got to be a better choice of dark red and gold parts now!). "


The general population would not spend $500+ on a Lego set, Brickset users do. If Brickset users don't like the set, Lego haven't got much hope in selling the set to the general public.

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By in Sweden,

@MegaBlocks said:
"The general population would not spend $500+ on a Lego set, Brickset users do. If Brickset users don't like the set, Lego haven't got much hope in selling the set to the general public."

That's not entirely true either. This set is clearly aimed at Marvel superfans, which is not the demographics here at all.

This set has flaws (like every set) and certainly is expensive, but what we're seeing here is the same thing that happened to Vidiyo. People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them.

I'm certain there are people out there who will be proud to own this. It'd be nice not to spoil the experience for everybody. Just don't buy it if you don't want it, but there's no need and no basis behind the "nobody asked for this" comments.

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By in United States,

I would like to see this set paired with 75098, Assault on Hoth. Call it the Hothbuster. Can the rebels stop the giant armored walker, or can Tony Stark wipe out the mistakes of six years ago? In this ultimate battle of rejects, you decide!

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By in Poland,

@MegaBlocks said:
" @HOBBES said:
"It would be good to know how representative of the general population Brickset members are. Knowing this, we could do some statistical inference and have a better idea of potential future rebate.

Even if this set was perfect (correct proportion, no unsightly gaps everywhere, price, etc) this is not something I have either room nor interest to buy. The sole reason why I love sets like these: potential new parts and parts recolour (there has got to be a better choice of dark red and gold parts now!). "


The general population would not spend $500+ on a Lego set, Brickset users do. If Brickset users don't like the set, Lego haven't got much hope in selling the set to the general public."


I think it's quite the opposite. Experienced lego builder/collector (the type of people who write comments on brickset) know its a hard pass and poor value. But rich parents and rich friends will get this for their beloved ones who are into iron man/marvel. There are plenty of very rich people in the world who like to give premium, expensive gifts.

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By in Brazil,

The set that will sell 1 Hulkbustillion boxes. Hulkbuster Sweep is coming.

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By in United States,

@Phoenixio said:
" @MegaBlocks said:
"The general population would not spend $500+ on a Lego set, Brickset users do. If Brickset users don't like the set, Lego haven't got much hope in selling the set to the general public."

That's not entirely true either. This set is clearly aimed at Marvel superfans, which is not the demographics here at all.

This set has flaws (like every set) and certainly is expensive, but what we're seeing here is the same thing that happened to Vidiyo. People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them.

I'm certain there are people out there who will be proud to own this. It'd be nice not to spoil the experience for everybody. Just don't buy it if you don't want it, but there's no need and no basis behind the "nobody asked for this" comments.
"


It’s more than just the price. I’m sure it would be far better received if it just looked nicer and more accurate, along with some poor construction techniques

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By in United Kingdom,

@Phoenixio said:
" @MegaBlocks said:
"The general population would not spend $500+ on a Lego set, Brickset users do. If Brickset users don't like the set, Lego haven't got much hope in selling the set to the general public."

That's not entirely true either. This set is clearly aimed at Marvel superfans, which is not the demographics here at all.

This set has flaws (like every set) and certainly is expensive, but what we're seeing here is the same thing that happened to Vidiyo. People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them.

I'm certain there are people out there who will be proud to own this. It'd be nice not to spoil the experience for everybody. Just don't buy it if you don't want it, but there's no need and no basis behind the "nobody asked for this" comments.
"


Every set has flaws, sure. This one just happens to have much more than it's fair share. That high price should also bring a higher standard of quality for the product, imo.

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By in United States,

@ao_ka said:
"The set that will sell 1 Hulkbustillion boxes. Hulkbuster Sweep is coming."

I would buy this set, but I spent all my money to get 30 copies of Morbius on Blu-Ray.

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By in United Kingdom,

@Phoenixio said:
"That's not entirely true either. This set is clearly aimed at Marvel superfans, which is not the demographics here at all.

This set has flaws (like every set) and certainly is expensive, but what we're seeing here is the same thing that happened to Vidiyo. People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them.

I'm certain there are people out there who will be proud to own this. It'd be nice not to spoil the experience for everybody. Just don't buy it if you don't want it, but there's no need and no basis behind the "nobody asked for this" comments.
"


Hasbro release a lot of mega Star Wars toys for the figures at premium prices. They don't say "this isn't for Hasbro fans, it's for the people who don't buy Hasbro".

I'm a SW fan, but have no interest in buying any of the premium Hasbro items, but I will buy the premium SW Lego, because I like Lego and SW.

If the buyers aren't Brickset users and aren't Lego fans, how is the experience being spoilt by Lego fans on Brickset saying that they're not buying the set?

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By in United States,

@Phoenixio said:
"Just don't buy it if you don't want it, but there's no need and no basis behind the "nobody asked for this" comments.
"

Right. If you dislike the set, can't justify the cost, or have no desire to own, then don't buy it.

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By in Netherlands,

Can't speak for anyone else, but if I was a "superfan" of something, I wouldn't buy a clearly mediocre representation of the thing I'm a fan of.

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By in Belgium,

@DearMisterLegoBreaker said:
"The one set everyone was waiting for ^^"

I just saw it in Brussels Lego Store and it is not that bad. Not quite good but not bad also. And the size really is impressive.

What looked super cheap was the mini soccer table. Seriously the pricing is just crazy for this one.

And I also saw the collector Hogwart Express and it was meh too IMO. I was surprised as it looked good on the pictures. Huge set too.

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By in United States,

@Phoenixio said:
"I'm certain there are people out there who will be proud to own this. It'd be nice not to spoil the experience for everybody. Just don't buy it if you don't want it, but there's no need and no basis behind the "nobody asked for this" comments.
"


I'm with you here mostly. The set is not for me, and it's overpriced. But as a model, it's fine. Not great, but fine. I do think it's a little confused over what it wants to be: a toy with fun play features (in which case price hurts it), or a display piece (in which case the play features compromised it). But I agree--if this thing were to go on sale, there'd be some very happy TFOLs, etc.

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By in Slovenia,

I heard from more than one TLG employee that the company is moving from AFOLs to adults. The difference is of course that "adult" may not be a fan LEGO bricks in general. He may find them cool, but he will never buy mountains of bricks and sets like we do. But he may be able to buy nice big figure of his favorite hero for his living room. Of course not many "normal" people will give 500€ for LEGO set, but even 0,000001 % of hundreds of millions (or even few billions) may be enough. And it represents completely new market for LEGO. They already "have" us, AFOLs. No need to do much about us. So all those rich "adults" are new customers, that come as "extra", cream on the top. So lets not trouble ourself too much about such sets, since we are really not target audience.

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By in United States,

Right now on the day of release, Brickset says that 15 people own this set and 485 want it.
Just posting those numbers here for posterity so it can be compared with another set in the $500 range on its release day.

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By in Austria,

@tne328 said:
"I would like to see this set paired with 75098, Assault on Hoth. Call it the Hothbuster. Can the rebels stop the giant armored walker, or can Tony Stark wipe out the mistakes of six years ago? In this ultimate battle of rejects, you decide! "

the biggest disgrace is that the absolute chad Wes Janson is exclusive to such a trash set.

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By in United States,

@VintageDude said:
"This set costs as much as one months rent for my apartment!

Pay my rent to remain living in my apartment or buy this set - hmm, tough choice - or not....
"
Do they have any more available $550 apartments in that complex? Asking for a friend. :o)

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By in United Kingdom,

A good thing to do is ask Lego staff how many they have sold.

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By in Venezuela,

Pass

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By in United States,

And if Lego had instead decided to offer Galactus at a smaller scale, and include Marvel’s First Family and a few heralds, maybe a classic Fantastacar while I’m dreaming, a $500US-ish price point would seem a little less ridiculous.

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By in United States,

@thor96 said:
"
I think it's quite the opposite. Experienced lego builder/collector (the type of people who write comments on brickset) know its a hard pass and poor value. But rich parents and rich friends will get this for their beloved ones who are into iron man/marvel. There are plenty of very rich people in the world who like to give premium, expensive gifts."


The problem is this set isn't a premium set. It's just large. The set is made from the same bricks as every other Lego set.

What makes a Lego set premium is some combination of cool looking, fun to build, fun and interesting build techniques, fun to play with. Does this set have any of those?

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By in United States,

@Ephseb said:
" @tne328 said:
"I would like to see this set paired with 75098, Assault on Hoth. Call it the Hothbuster. Can the rebels stop the giant armored walker, or can Tony Stark wipe out the mistakes of six years ago? In this ultimate battle of rejects, you decide! "

the biggest disgrace is that the absolute chad Wes Janson is exclusive to such a trash set."


Wes Janson, what skytrash!

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By in United States,

@VintageDude said:
" @yellowcastle said:
" @VintageDude said:
"This set costs as much as one months rent for my apartment!

Pay my rent to remain living in my apartment or buy this set - hmm, tough choice - or not....
"
Do they have any more available $550 apartments in that complex? Asking for a friend. :o)

"


Exactly where in Sweden do you/
does your friend want to live?
There are many apartments available
at that price range in the south of Sweden,
not only in this complex.

I understand that you made a joke,
but my rent as a retired gent isn't."


I was just so surprised at that cost based on what we experience here in the U.S. Of course, it's always a bit complicated trying to compare things like cost of living between different areas of the world. :o)

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By in United States,

@Phoenixio said:
"People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them."

I wouldn't exactly call _another_ Hulkbuster an "original idea," and I'm not sure what you mean by "tentative product," as it's available now, today. But you're right that _someone_ will enjoy this set. And I wish that person well.

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By in United Kingdom,

I collect all Marvel sets so unfortunately I have to get it. (At some point)

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By in United States,

@TedBricks said:
"I collect all Marvel sets so unfortunately I have to get it. (At some point)"

Even the 4+?

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By in Australia,

@CCC said:
" @Cwetqo said:
"They already "have" us, AFOLs. No need to do much about us. So all those rich "adults" are new customers, that come as "extra", cream on the top. So lets not trouble ourself too much about such sets, since we are really not target audience."

I'm an AFOL but I don't think they have me. I don't think I've spent $500 on LEGO for myself in the past 12 months (although have spent more than that on LEGO for resale). They can make sets for new customers if they want, but that doesn't necessarily mean they will keep old customers."


Yet here you are, commenting on a Brickset article, on a set you have zero interest in buying.
You sound like a committed old customer of LEGO to me ;)

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By in United States,

OK ... I'll admit that I just saw the thing in our local LEGO store, and it looks MUCH better in the brick than online. I'll still never buy it, but at least it has a redeeming quality.

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By in United States,

BTW kudos to our local LEGO store employees, who gave my children several free polybags during our visit. Much appreciated!

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By in France,

If it goes on mega sale and someone on Rebrickable Re-MOCs it to look like the original then I might consider it

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By in United States,

Love to see if Chubbybots does a mod on this.
His last mod on the 76105 Hulkbuster looked great!
If he has this new mod up soon, and retains the figure to put inside, then a must get!

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By in United States,

I love lamp.

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By in United Kingdom,

I hope they can recycle these when they don't sell. Colossal waste of Earths resources.

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By in United States,

@Phoenixio said:
"This set has flaws (like every set) and certainly is expensive, but what we're seeing here is the same thing that happened to Vidiyo. People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them."

The people who trashed Vidiyo were 100% vindicated.

AFOLs have a vested interest in seeing overpriced bad products fail. It ensures that better products will be made in the future, and they will be priced at a level more conducive to the furtherance of our hobby.

Imagine the implications for AFOLs if Jack Stone and Galidor had been wild successes and served as a roadmap for all future products, instead of flaming disasters the company had to move away from.

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By in Sweden,

@ForestMenOfEndor said:
" @Phoenixio said:
"People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them."

I wouldn't exactly call _another_ Hulkbuster an "original idea," and I'm not sure what you mean by "tentative product," as it's available now, today. But you're right that _someone_ will enjoy this set. And I wish that person well."


It's not that difficult to understand how this Hulkbuster is a new idea due to its size, and an attempt at a new market due to that. Even if the subject matter has been depicted before...

I swear people are using this comment section to vent out their frustration about unrelated matters. It's a toys company trying to expand its market. We should be happy that they're trying to reach out to new audiences.

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By in United States,

@Phoenixio said:
" @ForestMenOfEndor said:
" @Phoenixio said:
"People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them."

I wouldn't exactly call _another_ Hulkbuster an "original idea," and I'm not sure what you mean by "tentative product," as it's available now, today. But you're right that _someone_ will enjoy this set. And I wish that person well."


It's not that difficult to understand how this Hulkbuster is a new idea due to its size, and an attempt at a new market due to that. Even if the subject matter has been depicted before...

I swear people are using this comment section to vent out their frustration about unrelated matters. It's a toys company trying to expand its market. We should be happy that they're trying to reach out to new audiences."


A larger, more expensive version of an existing product may be aimed at a new market, but that doesn't make it original. The Black Panther bust is original, and it looks amazing in person. I still won't buy it, because it doesn't fit in our family's collection. But I'm glad they are making it!

I have zero frustration when it comes to LEGO. I say let them make all the sets they want to sell. I'll buy some of them.

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By in United States,

@AllenSmith said:
" @Phoenixio said:
"This set has flaws (like every set) and certainly is expensive, but what we're seeing here is the same thing that happened to Vidiyo. People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them."

The people who trashed Vidiyo were 100% vindicated.

AFOLs have a vested interest in seeing overpriced bad products fail. It ensures that better products will be made in the future, and they will be priced at a level more conducive to the furtherance of our hobby.

Imagine the implications for AFOLs if Jack Stone and Galidor had been wild successes and served as a roadmap for all future products, instead of flaming disasters the company had to move away from."


Imagine if TLG were afraid to try anything new! They'd never have switched from wooden toys to plastic, and then where would we be?

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By in United Kingdom,

@yellowcastle said:
" @TedBricks said:
"I collect all Marvel sets so unfortunately I have to get it. (At some point)"

Even the 4+?"


Yep. Anything Marvel related lol

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By in United States,

@Phoenixio said:
" @ForestMenOfEndor said:
" @Phoenixio said:
"People are trashing an original idea, a tentative product, because the price is high and the product itself isn't for them."

I wouldn't exactly call _another_ Hulkbuster an "original idea," and I'm not sure what you mean by "tentative product," as it's available now, today. But you're right that _someone_ will enjoy this set. And I wish that person well."


It's not that difficult to understand how this Hulkbuster is a new idea due to its size, and an attempt at a new market due to that. Even if the subject matter has been depicted before...

I swear people are using this comment section to vent out their frustration about unrelated matters. It's a toys company trying to expand its market. We should be happy that they're trying to reach out to new audiences."


I don’t know if it’s really reaching a new market though. It’s not like the typewriter or guitar, which cater to fans of those objects, not just Lego fans. This seems like it would only interest Lego fans, especially since it interacts with that iron man set released already (which I guarantee this “new” audience doesn’t have). It’s just a bad set.

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By in Malaysia,

In my country, AFOLs are mainly those with money to spend on big sets. They would enjoy this abomination.

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By in Austria,

Much has been said about this set. I still don't get it, that the set is purposely built (and bulked up with all the plastics), in order to:
1. Fit 76206 inside the body, and made all those adjustments (or mistakes) in order to accomodate it
2. Yet not providing 76206 in the set, which in my opinion render this set incomplete
3. Yet it managed to provide a minifigure on a stand, with a wrong ratio to the main build (because the main build is supposed to fit 76206)

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By in Poland,

@guachi said:
" @thor96 said:
"
I think it's quite the opposite. Experienced lego builder/collector (the type of people who write comments on brickset) know its a hard pass and poor value. But rich parents and rich friends will get this for their beloved ones who are into iron man/marvel. There are plenty of very rich people in the world who like to give premium, expensive gifts."


The problem is this set isn't a premium set. It's just large. The set is made from the same bricks as every other Lego set.

What makes a Lego set premium is some combination of cool looking, fun to build, fun and interesting build techniques, fun to play with. Does this set have any of those?

"


Of course its premium, but for people that don't invest their time to follow lego blogs and news. Why? Because it's freakin huuuge. Casual parents walking into a Lego store see this as the biggest box, biggest build and heftiest price. There's nothing bigger. Plus it's gold shiny. It's as premium as it gets from lego for nonafols.

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By in United Kingdom,

Something I haven't seen discussed much is the head. I think that dome piece is 10 studs across. The original small hulkbuster models have a *torso* that is 6-8 studs wide. There's really no excuse not to do a brick-built helmet at this scale.

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By in United States,

@David_Brickley said:
"And if Lego had instead decided to offer Galactus at a smaller scale, and include Marvel’s First Family and a few heralds, maybe a classic Fantastacar while I’m dreaming, a $500US-ish price point would seem a little less ridiculous."

Now there’s an original idea!

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By in Netherlands,

The set hasn't even sold out yet!

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By in United States,

@thor96
"I think it's quite the opposite. Experienced lego builder/collector (the type of people who write comments on brickset) know its a hard pass and poor value. But rich parents and rich friends will get this for their beloved ones who are into iron man/marvel. There are plenty of very rich people in the world who like to give premium, expensive gifts."

Spot on thor96. I've seen it here in NYC at Lego stores. There are people, parents who have plenty of extra cash, they spoil their kids and will definitely pick this up for Xmas. I wouldn't be surprised if this sells out.
Also there's tons of Lego mech builders, collectors that will definitely pick this up. Lego's biggest mech! For sure they're buying this to display or mod. Huge amount of lego mech collectors out there.

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By in United Kingdom,

I suspect the sale of any sets (especially pricey ones) would be slow to non-existent right now, at a time when VIP Weekend / Double VIP Points / Black Friday / and a couple of nice looking Xmas GWPs are imminent!

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By in Poland,

@sjr60 said:
"I suspect the sale of any sets (especially pricey ones) would be slow to non-existent right now, at a time when VIP Weekend / Double VIP Points / Black Friday / and a couple of nice looking Xmas GWPs are imminent! "

The majority of people who buy lego are casual adults who don't have a clue about VIP program, GWPs or even the different prices lego has at different retailers.

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By in United Kingdom,

@thor96 said:
"The majority of people who buy lego are casual adults who don't have a clue about VIP program, GWPs or even the different prices lego has at different retailers. "
True for smaller widely available sets. But not for larger exclusive ones like this. Nobody who's been in a Lego store or used lego.com can possibly be unaware of VIP & GWPs

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By in Austria,

I just purchased eight of them. Planning on getting six more. What could go wrong ?

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