Exclusive: 4000010 LEGO House

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The LEGO House is a brand new building being constructed in the centre of Billund, Denmark. To appease local retailers, who are likely to be affected by the building works, LEGO has produced an exclusive Architecture set of it that'll be available only in Billund.

It's just found its way into the shops there and Brickset member Goldjono, who was there on business last week, has kindly brought one back for me.

There's been little information about it on the Internet, so I'm pleased to be able to bring you the first online review.

Architecture sets started out as being available only in the vicinity of the subject building so this one is not unique in that regard but it is the first to be made of a building that hasn't been built yet and it's also the first to contain a minifig.

The box is the same high-quality design and construction as other Architecture sets, although this one is longer and thinner than most. The back shows a top view of the model and artists' impressions of the inside and outside of the building.

4000010 LEGO House

Inside the box. I was not invited to 'Enjoy your building experience' on the front like I usually am when opening Architecture sets.

4000010 LEGO House

Inside, three bags, black baseplates and a thick perfect bound instruction book. As usual, the 64-page book provides information about the building and what'll be inside it. There's no mention of who designed the set, though.

4000010 LEGO House

Construction is straightforward and entirely studs-on-top.

4000010 LEGO House

4000010 LEGO House

4000010 LEGO House

At this stage, four identical sections are placed in the corners overhanging the ground floor.

4000010 LEGO House

Then four more identical ones inside those, and a 2x4 on the top finish it off.

4000010 LEGO House

The finished model.

4000010 LEGO House

Most Architecture sets have been of large, imposing skyscrapers or other structures, but not this one: it's only about 4 bricks high.

4000010 LEGO House

A view of the back of it shows that's the ground floor is not symmetrical, but the first floor upwards appears to be.

4000010 LEGO House

Here, then, is the first Architecture minifig. I guess it's been put in it to provide play value for kids who might have the set bought for them. It's a bit superfluous but a nice inclusion, nevertheless.

4000010 LEGO House

4000010 LEGO House

This is another great Architecture set that fans of the series will want to get hold of. It's not a very impressive building height-wise but it does look very interesting architecturally and I look forward to visiting the real thing in 2016.

I've no idea how many sets have been made or how long it's likely to be available for, but I do know that it costs something like 150DKK (about £17 / $28) in the shops. Whether you'll be able to get it for anything like that outside of Billund though, is another matter. The cheapest on BrickLink at the moment is $95. Hopefully that'll come down once more people offer it for sale.

Many thanks to Goldjono for squeezing it into his suitcase!

 

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38 comments on this article

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By in United Kingdom,

Interesting that they chose to not represent the colours from the artists impression on the box. I assume the actual building is designed to look like lego bricks, so guessing this is probably one of the most accurate sets to date!

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By in United Kingdom,

I wonder if this will be available in the Copenhagen Lego store when I go there in about 3 weeks, or is it strictly Billund only?

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By in United States,

I'm going to Billund in May, I'll have to grab one of these while I'm there!

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By in United States,

Great review, Huw!

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By in United States,

Hopefully I can still pick one of these up in May!!

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By in United Kingdom,

I've heard a rumour there could be a chance of winning one in May.......

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By in United Kingdom,

Very nice, but intensely frustrating that like Marina Sands, this is only going to be available to the likes of me if we pay ridiculous prices.

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By in United States,

I've heard many stories regarding the problems that LEGO purportedly has with the secondary market, yet they produce sets like this and Marina Bay Sands that are only available in a limited market but there is worldwide demand (and they should know very well that there will be a worldwide demand). They need to either stop with these limited market releases or they need to shut their pie-holes about their supposed concern with the secondary market. Sets like these only serve to fuel the secondary market and result in outrageous prices.

Lowest sold price on ebay is $92.00, which is roughly 3.3 times that actual price of the set (and that's not counting the $24 shipping fee). Ridiculous. But, LEGO is getting their money for the sets (which are probably flying off of the shelves), so I suspect that they don't really care.

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By in United Kingdom,

Nice review!

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By in United States,

Yo dawg, I heard you liked Lego houses so we made a Lego House out of Legos to sell at the Lego House.

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By in United States,

You refer to the Architecture line many times throughout this review, so I feel like I ought to mention that this is not technically a part of the LEGO Architecture theme from my understanding. The box does not include LEGO Architecture branding, and on the whole it seems like it would be more appropriate to consider it a part of the same series as 4000002 (http://brickset.com/sets/4000002-1/LOM-2011-Moulding), 4000005 (http://brickset.com/sets/4000005-1/Kornmarken-Factory-2012), and 4000006 (http://brickset.com/sets/4000006-1/Production-Kladno-Campus). All of these sets were promotional sets given to LEGO employees, and they bear many of the trappings of LEGO Architecture sets, but are not a part of that theme.

This is certainly the first set in this series that has been made available for general purchase (probably in part because the LEGO House, unlike those molding facilities, is intended for the public), but I still think it fits better in that series celebrating LEGO company accomplishments than in the LEGO Architecture theme which selects its contents according to their global relevance to the history of architecture. I do not, of course, mean this as any insult to the set, which is a fantastic likeness of the subject.

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By in United Kingdom,

Excellent review Huw! You're very welcome! I can't believe it arrived so quickly.

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By in United States,

Is this an April Fool's joke?

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By in United Kingdom,

So they've made a Lego interpretation of the real building that was designed to be reminiscent of Lego.... Couldn't they have skipped a step and just made a Lego house? :P

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By in United States,

What moron would pay up to 90$ for a set you could build out of spare parts?

[secretly pays 200$ for MISB AT-AT]

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By in United States,

I agree with ChaosTsar. LEGO can't complain about secondary markets and how we can't use a 10% off coupon and anything worth it because of lost money, when LEGO won't release sets worldwide, like advent calendars and the London mini figures. Or releases such limited sets, like the mini figures and Mixels that people can't buy them in stores.

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By in United Kingdom,

Are the other people hoping to pick one up in May, also going on the Inside Tour then? Or just happen to be in Billund for another reason?

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By in Jersey,

@Aanchir, you make a good point. I have assumed it to be Architecture but it doesn't state that anywhere.

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By in United States,

@The Green Brick Giant: Actually, they can. The fact that a secondary market exists doesn't prove that a set would be successful worldwide. You'd need a certain number of people to buy it at each and every LEGO store for it to be worth the cost of manufacturing it and distributing it on a global scale. If every LEGO-branded product had to be released globally regardless of its global relevance, then a lot of these sorts of products would not be produced at all, and that wouldn't leave anybody better off than they are in this situation.

It also shouldn't be ignored that some of the people in the secondary market might only be interested in it BECAUSE of its scarcity.

And who knows? Maybe The LEGO Group will decide to produce and distribute this set or a look-alike set on a wider scale once the building is complete, and just don't see widespread demand for it outside of Billund until then.

Personally, I don't think that anyone but a die-hard LEGO fan would want this set until the building is finished. Most people other than AFOLs who avidly follow LEGO news have probably never heard of the building yet. And as I mentioned above, it is NOT part of the LEGO Architecture theme. It's basically just meant as a souvenir for people who actually visit Billund, kind of like the Inside Tour sets except for public visitors.

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By in United Kingdom,

I don't collect the Architecture series but I'd like one of these - a little piece of history in the making! But... I ain't paying the mental prices outside of Billund!!

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By in United Kingdom,

Font Helvetica, type Lego, hit return, type House. Job done. I mean seriously, what a wretchedly lazy minifig design!

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By in United States,

@ The Green Brick Giant, you also have to realize that some of the hyper exclusives -- like the Comic Con super heroes -- are not a decision of LEGO as a whole to create only 500 of on minifig. It is the decision of someone in the marketing team in LEGO for the US area.

We have to remember that LEGO is not the Borg like in Star Trek, the left hand doesn't always know or care what the right hand is doing. So even though LEGO doesn't like resellers there will always be exclusive models, figs or promos that are created for this or that event and there will always be resellers willing to turn around those items for a profit.

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By in Denmark,

The set won't be available in the LEGO Store in Copenhagen, it is only available in retail shops in Billund.

As others have mentioned, this isn't an Architecture set, but rather a LEGO building. There are plans to release an actual Architecture set, once the building is finished. Or at least that is what we were told by the (Billund) local media. That set would include the actual colors in the finished building.

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By in United Kingdom,

4000011 will probably only be available in Hungary too.

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By in United States,

@cherubboy It's Chalet, not Helvetica. What wretchedly lazy typeface identification.

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By in United States,

@Missing Brick: As with Minecraft, it's for people who are fans of the subject matter. In this case, the subject matter is not going to be completed until 2016, but it's very highly anticipated, particularly in Billund.

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By in Norway,

This set is only sold in Billund, because LEGO want's to give the local store's something back while the building of LEGO House is going on.
This is why the set is only sold in Billund.
LEGO "sell's them cheap/give them or just sell them" to the local store's and the store's sell them for 149 DKK and get's something back from LEGO =)

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By in United Kingdom,

Just going back to the colourful artist's impression - could the effect have been created using the wall corner elements with a 2x2 coloured tile mounted on a single stud in the middle?

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By in United States,

What's so special about this set, other than the minifig? It appears to be mostly normal parts that can easily be obtained.

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By in Viet Nam,

The most simple architecture set, I like this set but don't like the way LEGO releases limited-market sets :(. Nice review too, thanks.

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By in Australia,

Limited market issue and wrong sales strategy aside, this is a wonderfully poignant set, given that the Lego House was designed by architect Bjake Ingels (BIG), a fellow Danish who grew up with Lego, and who uses Lego bricks as part of his presentation medium, to a great degree of success. This set is like an extension of the Lego Architecture Studio set - regrettably hard to find - and sadly its high demand has seemingly been ignored by Lego.

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By in United States,

@sobie -- you got that top brick wrong: it's a 2x4, not a 1x4. :)

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By in Canada,

if you can get a hold of just the minfig torso and the printed tile u pretty much have the set, thats if you only want the actual build not the instructions, box etc.

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By in Poland,

@ChaosTsar - heh, I missed the most obvious part of the build:)

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By in United Kingdom,

Does anyone know if this is still selling in Billund, or if they have sold out already?

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