SDCC News Update
Posted by Matthew,
LEGO has today published details of its largest presence ever at San Diego Comic Con (SDCC).
Fans will be welcomed to the LEGO booth by life-sized models, sneak previews of 2015 sets, opportunities for photographs and demonstrations of new content. As previously mentioned on Brickset there will also be a chance for visitors to win exclusive minifigures each day in addition to the SDCC exclusive sets that will also be on sale at the LEGO booth's shop. This year, for the first time fans will have access to a free build area that allows them to build and take home their own brick based heroes.
Michael McNally, LEGO Systems' senior brand relations director commented that this will be the LEGO Group's fourteenth year at SDCC, and that each year they see an increase in enthusiasm for LEGO from fans of all ages. “We’re thrilled to deliver a family friendly brand experience, punctuated by custom life-sized models, play opportunities, exclusives, collectibles and sneak peeks, that lets children and adult collectors celebrate their passion for properties and LEGO play together in one place.”
Highlights of the LEGO booth will include:
- A gallery of every Star Wars minifigure ever made
- A life size model of the Batcycle complete with sidecar
- The unveiling of a Hobbit set based on the third film, due out this Winter
Additionally, the Bard the Bowman minifigure previously mentioned, is to be given away on Thursday, and Unikitty on Sunday. If you're unable to get to SDCC you will still have a chance to win the minifigures by following @LEGO_Group on Twitter.
See below for the full details (organised by product category) of the participation of LEGO in SDCC 2014.
LEGO Star Wars
To commemorate the 15th anniversary of LEGO Star Wars, the company will unveil a show-stopping showcase of every LEGO Star Wars minifigure ever created – over 500 in total—that is sure to make fans drool. A remote-controlled LEGO Chopper life-sized model, based on the new Star Wars Rebels series, will roam the booth throughout the weekend. Other activities include the unveiling of a 2015 LEGO Star Wars set and a limited edition exclusive version of the LEGO Star Wars Ghost with a Chopper minifigure that will be on sale for show attendees beginning Thursday morning.
LEGO Super Heroes: DC Comics
This year marks the 75th anniversary of BATMAN, and LEGO Systems celebrates the milestone with a new life-sized model of the Batcycle from the Batman Classic TV Series, complete with sidecar, made entirely out of LEGO bricks. Two LEGO Super Heroes: DC Comics sets launching in 2015 will be unveiled, including an 1,800 piece Tumbler, and one of the company’s exclusive minifigure raffle items will feature an iconic DC Comics character. Throughout the show, a limited number of exclusive Batman Classic TV Series Batmobile LEGO sets will be on sale.
LEGO Super Heroes: MARVEL
The new feature film Marvel’s Guardians of the Galaxy hits theaters August 1st and to honor the event and its newest film-inspired building sets, LEGO Systems will display a custom-built life-sized LEGO version of Groot and Rocket Raccoon. An SDCC exclusive LEGO set, Rocket Raccoon’s Warbird, will be sold and an exclusive minifigure of The Collector from Marvel’s Guardians of the Galaxy will be up for grabs to lucky fans as part of a raffle.
LEGO THE HOBBIT
In anticipation of this December’s theatrical release of THE HOBBIT: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), LEGO Systems will unveil one of the new LEGO THE HOBBIT sets that is slated to hit store shelves in October. A large-scale model of Smaug, built entirely from LEGO bricks and featuring custom light features to simulate the dragon’s fire-breathing ability, will be displayed in the Warner Bros. booth #4545. On Thursday, July 24, fans will also have a chance to win a LEGO THE HOBBIT minifigure.
THE LEGO MOVIE
Fans of the first LEGO theatrical film will instantly recognize a new 8-foot tall LEGO model presiding over the booth as Lord Business. A LEGO set based on THE LEGO MOVIE launching in January 2015, will be unveiled and on Sunday, fans will have a chance to win an exclusive LEGO Unikitty, as well as attend a panel discussion focused on the film and its toys.
LEGO Teenage Mutant Ninja Turtles
To honor the new Teenage Mutant Ninja Turtles feature film, a life-sized LEGO model of Shredder will be on display, along with LEGO sets based on the Teenage Mutant Ninja Turtles television series and feature film.
LEGO Mixels
LEGO Mixels, an original property created in conjunction with Cartoon Network made up of animated shorts, virtual app gaming and collectible construction toys, was first unveiled at SDCC 2013. The fun continues as the fourth wave of quirky characters, launching in 2015, will be unveiled. New Mixels content for 2015 will also include new shorts, specials and a game.
LEGO NINJAGO and LEGO LEGENDS OF CHIMA
Two of the biggest original LEGO properties will be represented in two separate panels on Sunday, inviting children and families to learn more about the stories, products lines and the television series that currently air on Cartoon Network.
LEGO Information
Three SDCC exclusive LEGO sets will be on sale in the shop area of LEGO booth #2829. Each set is limited to 1,000 pieces, and sales of each are capped at 250 per day. Four LEGO minifigures will be given away via raffle during the show. Fans can try their luck by visiting the Sails Terrace each day starting at 12:30 PM. For fans who are not attending SDCC, there is a chance to win one of the four minifigures via Twitter raffle by following @LEGO_Group.
You can find the LEGO team at booth #2829 of SDCC 2014, taking place at the San Diego Convention Centre from 24th - 27th July.
Let us know what you think of this update in the comments or the forum.
Via FBTB
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16 comments on this article
Hope there's a new wave of lotr sets to go along with the hobbit one(s)
I'm so glad the Hobbit sets are still going to be released in October :D I guess we'll see pictures of all the sets in August :)
I hope there is another wave of LOTR as well. Lego at least needs to make Minas Tirith before they discontinue the series. I am excited to finally see one of the hobbit sets though. I am also excited to see a new Star Wars set. I am hoping for a remake of the ATT from 2000.
Really looking forward to finally seeing those Hobbit sets. Glad they're carrying in with the Mixels next year too!
I have been waiting to see pictures of the hobbit since the toy fair.
Shame that the Adam West Batmobile will be a con exclusive. I was hoping they might release a version of it as a normal set at some point, since they seem to like putting a different Batmobile in every wave of DC sets. At least we can get the instructions for it and build it ourselves.
@1800 pieces, I was thinking the exact same thing about the Batmobile. I so desperately want one, but it does look easy enough to build. Wondering when the instructions will be available for the rest of us unlucky ones.
If anyone is going to SDCC, please bring me back one of everything. Thanks.
I wish there could be such a convention in Europe (in France hopefully).
It's so disappointing to miss out on the exclusive minifigs.
@Bricksnorter: Which issue of the magazine was that?
Looking forward to the Mixels and LEGO Movie sets!
@NBJ2002, it's this one: http://www.bricksandbloks.com/lego-minifigures-series-12-photos-piggy-guy-spooky-girl-prospector/
There's a raffle by following LEGO on Twitter to win a minifig? I'm in!
As I commented before, I believe the minifigure in the 2015 set that's revealed to the Comic Con exclusive minifigure will be Scarface and the Ventriloquist, because he's been in a few comics for Leg Club and the Comic Con drawings.
I'm so excited to finally see images of one of the upcoming Hobbit sets!
Lego needs to do a remake of the Tie Bomber, and it is nice of them to actually allow people that are not attending SSCC the opportunity to own a minifigure.
So The Hobbit sets are due in October huh? Hmm, guess I thought Lego enjoyed the Christmas money...