Bricks magazine launch video

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Chris Salt, the man who produced the Exo-Suit and Top Gear trailer in LEGO videos, has put together this cool launch animation for Bricks and Bricks Culture magazines:

14 comments on this article

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By in United States,

wow lovely!

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By in United Kingdom,

Does the 1x2 green brick have the LEGO logos on sideways.

Just let you OCD guys get your twitch on ;).

Nice little clip otherwise.

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By in United States,

Nice video- very cute.

I think the 'fig should have pushed the button a couple more times before all the bricks fell, but that's just me :)

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By in Denmark,

gone crazy on the button, hence all the bricks :-D

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By in United Kingdom,

Very slick animation. Love it.

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By in United States,

Ha! Just like the ice maker on my refrigerator!

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By in United Kingdom,

Very cute, glad to see the little guy's ok!

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By in Germany,

@CCC: Yup, communication seems 'interesting'. I still haven't heard anything about my digital issues, though apparently some people already receive their printed ones...

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By in United Kingdom,

Lovely. Good work.

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By in United Kingdom,

So, so cute!

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By in United States,

Regardless of anything to do with the company, this is a fantastic bit of video marketing. The creator has taken the idea of the red dot from the logo and run with it! With the couple clicks of it at the end, he has referenced the 'collector' mentality in many of us, where by connecting that if we continue to 'press the button' (ie buy the publication) we will be rewarded with a pleasant experience (though, sadly probably not with actual LEGO from the sky...)

Great bit of marketing.

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By in United Kingdom,

Great video Chris. :)

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By in United Kingdom,

Maybe if less time was spent on Marketing and more on customer service, subscribers would be happier. Have emailed three times with no response on my subscription having been sent a partial digital copy instead of a printed subscription which I had to pay postage for as I'm out of the UK. Very unimpressed.

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